EXECUTIVE SUMMARY

Maybank was founded in 1960 and is now the largest company by market capitalization on
Bursa Malaysia. It is ranked first among Malaysian listed companies and among the top 500
companies in the world's leading company, Forbes Global 2000. As a result, Maybank is one
of Southeast Asia's top five banks, with USD165 billion in total assets. It has an international
network of over 2400 branches and offices in 20 countries, with 45000 employees.

Additionally, the Maybank Group provides a diverse range of products and services such as
banking for businesses, investments banking, Islamic banking, offshore banking, leasing and
hire purchase, insurance, factoring, trustee services, asset management, stock broking,
nominee services, venture capital, and Internet banking.

Next, Maybank's mission is to humanise financial services in Asia by providing people with
access to financial services at a reasonable cost, and it has always been at the heart of the
community. Their new improved mission statement can now adapt to mission statements that
vary in length, content, format, and specificity. Many strategic management practitioners and
scholars believe that an effective mission statement should contain nine elements. A
statement of mission is perhaps the most visible and public component of the strategic
management process.