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  • Meowwlicious

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    bevydigitalagency
    8 views3 pages
    The document shows marketing campaign performance data across different channels. The Conversion - Chi campaign had the highest spending and impressions, generating 722 clicks and leading to 1 purchase. The Traffic - Dice Vi campaign also had high clicks and spending but no purchases. In total, the campaigns spent 5466.29 INR, received 7180 clicks and led to 2 checkouts and 1 purchase, with an overall return on ad spend of 1.46.

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    The document shows marketing campaign performance data across different channels. The Conversion - Chi campaign had the highest spending and impressions, generating 722 clicks and leading to 1 purchase. The Traffic - Dice Vi campaign also had high clicks and spending but no purchases. In total, the campaigns spent 5466.29 INR, received 7180 clicks and led to 2 checkouts and 1 purchase, with an overall return on ad spend of 1.46.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views3 pages

    Meowwlicious

    Uploaded by

    bevydigitalagency
    The document shows marketing campaign performance data across different channels. The Conversion - Chi campaign had the highest spending and impressions, generating 722 clicks and leading to 1 purchase. The Traffic - Dice Vi campaign also had high clicks and spending but no purchases. In total, the campaigns spent 5466.29 INR, received 7180 clicks and led to 2 checkouts and 1 purchase, with an overall return on ad spend of 1.46.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Row Labels Sum of Amount spent (INR) Sum of Impressions Sum of Clicks (all)

    Christmas Sales 0 0 0
    Conversion - Chi 2452.34 10518 722
    Conversion 2 - C 0 0 0
    New Awareness 1035.54 473713 266
    Traffic - Dice Vi 1978.41 62283 6192
    traffic 2 0 0 0
    Grand Total 5466.29 546514 7180
    Sum of CTR (all) Product of Adds to cart Product of Checkouts initiated
    0 0 0
    6.864423 17 2
    0 0 0
    0.056152 0 0
    9.941718 0 0
    0 0 0
    16.862293 17 2
    Product of Purchases Sum of Website purchase ROAS (return on advertising spend)
    0 0
    1 1.467578
    0 0
    0 0
    0 0
    0 0
    1 1.467578

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