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  • Developing Basic Business Model-Sugiyarto

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    dinifatikv
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    This document discusses business models and their components. It provides examples of how to design, choose, change, and improve a business model. The key parts of a business model include focus, speed, changeability, understandability, customers, offers, infrastructure, and financial viability. The Business Model Canvas tool is introduced as a way to visualize key parts like value propositions, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures. Customer empathy mapping and profiles are also discussed.

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    03. Developing Basic Business Model-Sugiyarto

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    This document discusses business models and their components. It provides examples of how to design, choose, change, and improve a business model. The key parts of a business model include focus, speed, changeability, understandability, customers, offers, infrastructure, and financial viability. The Business Model Canvas tool is introduced as a way to visualize key parts like value propositions, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures. Customer empathy mapping and profiles are also discussed.

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    © All Rights Reserved
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    6 views17 pages

    Developing Basic Business Model-Sugiyarto

    Uploaded by

    dinifatikv
    This document discusses business models and their components. It provides examples of how to design, choose, change, and improve a business model. The key parts of a business model include focus, speed, changeability, understandability, customers, offers, infrastructure, and financial viability. The Business Model Canvas tool is introduced as a way to visualize key parts like value propositions, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures. Customer empathy mapping and profiles are also discussed.

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    of 17

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    MBKM Kewirausahaan-
    Sugiyarto

    23 Februari 2022
    “Plans are nothing,
    but planning is everything”

    Dwight Eisenhower

    sugiyarto.pnugm @
    “no business plan survives
    the first contact with customers”

    sugiyarto.pnugm @
    sugiyarto.pnugm @
    How to … your Business Model?

    1 Design

    2 Choose

    3 Change

    4 Improve

    5 Innovate

    sugiyarto.pnugm @
    What should a Business Model has?

    FOCUS SPEED CHANGEABLE UNDERSTAND


    Replaced with Replaced with ABLE
    Replaced with
    your own text. your own text. your own text.

    sugiyarto.pnugm @
    4
    CUSTOMER OFFER INFRA- FINANCIAL
    STRUCTURE VIABILITY

    sugiyarto.pnugm @
    The Business Model Canvas

    Key Key Activities Customer Customer


    Partnerships Relationships Segments

    Value
    Proposition

    Key Resources Channels

    Cost Structures Revenue Streams

    sugiyarto.pnugm @
    sugiyarto.pnugm @
    Solve customer problem

    Satisfy customer needs

    It might be quantitative or qualitative

    Value
    Proposition Newness/Performance/Customization/
    Price/Design/Brand/status/Convenience/
    usability

    sugiyarto.pnugm @
    Different groups of people or
    organizations

    Reached through different Distribution


    Channels, and or
    Require different types of relationships

    It might be quantitative or qualitative

    Customer
    Segments
    Mass market/Niche market/Segmented

    sugiyarto.pnugm @
    The Empathy Map

    sugiyarto.pnugm @
    Customer profile

    sugiyarto.pnugm @
    Delivers the value propositions to
    customers

    Communications, distribution and sales


    channels

    Raising awareness among customers


    about a company’s products and services

    Channels

    Physical and or Virtual channels

    sugiyarto.pnugm @
    Customer acquisition → create
    customer base

    Customer retention → increasing customer’s


    awareness and positive valuation

    Boosting sales (upselling) → increasing


    revenue per customer

    Customer
    Relationships Personal assistance/Self service/
    Automated services/Communities/
    Co-creation

    sugiyarto.pnugm @
    The cash a company generates
    from each Customer Segment

    Transaction revenues resulting from one-time


    customer payments

    Recurring revenues resulting from


    ongoing payments

    Revenue
    Streams Asset sale/Usage fee/Subscription fee/
    Lending/Renting/Leasing/Licensing/-
    Advertising

    sugiyarto.pnugm @
    sugiyarto.pnugm @

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