COLLEGE OF BUSINESS EDUCATION

DAR ES SALAAM

NAME: DAVID T MPOSO

REG NO: 03.9378.01.01.2023
COURSE: BACHELOR IN INFORMATION TECHNOLOGY
PROGRAM: CORPORATE BUSINESS COMMUNICATION
MODULE CODE: BAU07104
INSTRUCTOR: MR. ENOCK OJWANG
ASSIGNEMENT;
“From your perspective, which public speaking techniques do you
believe are the most impactful in capturing an audience’s attention and
conveying a message effectively?”
SUBMITTION DATE: 09/01/2024 AT 1300HRS – 1500HRS
 Public speaking, is the act of preparing, staging, and delivering a presentation to an
audience. We speak every day. Under ordinary circumstances, we rarely give our
speaking skills a second thought—that is, until we are asked to speak before an
audience and deliver a speech (Wallechinsky, Wallace .I & Wallace .A, 1977). Public
speaking is not in our DNA’s that specific people are born with, rather it’s a skill gained
by progressive practice. The ability to speak publicly and connect with your audience
is described as the effective public speaking, you can learn to become a more effective
speaker by using the right techniques and practicing your public speaking skills. Here
are some techniques to follow;
Analyze your audience, this technique helps you to familiarize with the environment
that you will be presenting your work or ideas, knowing the audience gives a speaker
the general view of what the audience will be interested in, within a particular topic
hence this will create a bond between the speaker and his audience. Example,
presenting similar ideas for youth audience and elders are quite different.
Practice thoroughly your speech, before publicly delivering your idea practice the
presentation so that you get familiar with the words, key points, general idea and
stops within your speech. Also use the internet to watch how other people speak
publicly, this will help to develop your own way of effectively speaking with your
audience.
Dress comfortably but professional, do not over dress that your outfits can take out
the concentration of your audience from what you are speaking to what you are
wearing, shifting the concentration of your audience may result to failure of the
audience in fully gaining what you delivered.
Begin with a strong opening, knowing your audience will help you to know what to
begin with, so as to gain their attention, as soon as you start. A strong opening can
be a story, fact, a quote, a question or a surprising fact, that will buy the audience’s
concentration.
Make eye contact, looking at the audience shows that you are confident and you are
aware of what you are delivering, Eye contact helps a speaker in establishing a
connection with the audience and helps the audience to stay engage with what you
are delivering.
Use body language, the moment you stand before the audience, they tend to
describe you as a person right away, body language speaks a lot about your message,
for effective public speaking, stand up right, use gestures to emphasize and move
around to engage with your audience.
Add visuals, for the audience to fully understand what you are speaking about, visual
aids are very important, example photos, videos and graphs conveys messages in a
very compelling way.
Relax and be you, none of the techniques will matter if you are not authentic, as a
speaker you should live in what you are delivering, if your work is emotional then be
emotional. Being you shows the audience that what you are speaking comes straight
from your heart.
Be interactive, as an effective speaker you should learn, when and how you can
interact with your audiences, either by asking question or asking the audience for
questions and opinions on the points you are delivering, so as to keep your audience
in track with your presentation.
 Simplicity is the key, audience do not need a lot of stories to understand each of
your points, just give short and clear explanation to avoid boring the audience unless
it’s a main point and it requires more explanation.
Conclusively, mastering effective public speaking needs a lot of practices to gain
personal confidence and mastering public anxiety which includes fear of failure, fear
of the unknown, fear of evaluation, fear of being the center of attention, fear of
difference and fear of cultural backgrounds (Gamble .T & Gamble .M, 2019).

References
1. David Wallechinsky, Irving Wallace, and Amy Wallace, The Book of Lists. New York: Morrow, 1977,
p. 469.
2. K. K. Dwyer and M. M. Davidson, “Is Public Speaking Really More Feared Than Death?”
Communication Research Reports, 29, April-June 2012, pp. 99-107.
3. Terry Kwal Gamble & Michael .W Gamble, The communication playbook. Sage publications, London
2019, p. 457-459.