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Why are marketing jobs more challenging than sales jobs?
Why is sales a highly challenging job?
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Marketing and sales are both important functions in a business, but they have What are the challenges faced by you
different goals and strategies. Marketing is the process of researching, promoting, when looking for a sales job?
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Samaira Singh
Studied Human Behavior at University of Delhi (Graduated 2015) · Upvoted by Amar Shah, MBA
Marketing, Chetana's Institute of Management Studies and Research (2014)Author has 184
answers and 367.9K answer views · 4y

With high competition, both marketing and sales jobs have become challenging and
challenges are an interesting part as they keep you stand on your toes!

Marketing the product well helps in boosting sales. So it won't be illegitimate if I say that
marketing gives a good push to sales. Sometimes, the brain-storming required is more in
marketing as compared to sales.

A number of companies rely mostly on the marketing of the product to get good sales
numbers. With social media engagements breaking records, a great playing field is created
on the marketing front. However, with that, the fierce competition is breaking records too!
499 views · View upvotes · Answer requested by Amar Shah

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Related questions More answers below

Why is sales a highly challenging job?

Why is it so hard to fill a sales job?

Which is a better job, sales or marketing?

What are the benefits of going into sales or marketing? Which one pays more, and which
one has more opportunities available right now?

What are the latest jobs other than sales and marketing for normal graduates?

Preet Chovatiya
B.tech in Civil Engineering & Digital Marketing, Charotar University of Science and Technology
(Graduated 2019) · Upvoted by Atul Chawda, MBA Master of Business Administration Degrees &
Marketing, Devi Ahilya Vishwavidyalaya, IndoreAuthor has 142 answers and 87K answer views ·…
2y
Related What is more difficult, sales or marketing?
As per my experience sales are difficult things but if you do marketing well then It is not
too much hard to sell any product.

When you do marketing any product you have to consider some points when you start
marketing.

1. Define your target audience.

2. Make sure your product will be good quality.

3. Peoples buying product when the product is problem solving.

4. If you get your people apin point then after It is too much easy to sell anything in
this world.

5. People are connected with emotions when they are purchasing anything so firstly
when creating campaign you have to influence people by their emotions.

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Sunitha P
Content Strategist | Project Management (2018–present) · 2y

Related What is more difficult, sales or marketing?

An interesting question wether sales or marketing is difficult.

Every job has its own level of challenges, marketing and sales go hand in hand.

Marketing is the initial step of creating awareness to the customer, making them understand
the underlying problems within their organization or day to day life.

Once a need is created, then comes demand..Just as we see Xiaomi phones creates
urgency with flash-sales.. This would help out the sales part to be easier as inbound enquiry
increases.

While we consider B2B business, once awareness is created, then the next step would be
demo/ technical discussion, pricing ..several levels of communication has to be undergone
before a final sale is made.

This is where marketing & sales have to work together for a win-win situation.

Marketing supports you in creating a brand which will help out the sales to convince the
customer towards the purchase. PRICE DROP
217 views · Answer requested by Atul Chawda

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Allen Mutum
Former Account Manager - Enterprise Sales at Tata Communications (company) · Author has 174
answers and 74.3K answer views · 2y

Thanks to the A2A, Sales & Marketing have their own set of challenges however they work
on the same common goal to drive revenue for a company or a business.

Marketing helps in building awareness of the product/services of a business through offline

& online and Sales responsibility is to close those deals on those leads which come through
marketing.

Both have a common goal to identify the target audience, understand the personas, align
yourself with target goals, and execute all possible ways to bring in business.

Jeroen Corthout
Co-Founder at Salesflare - Intelligent CRM · Author has 56 answers and 171.8K answer views ·
6y

Related Do you consider Marketing and Sales to be the same thing?

Marketing and sales are definitely not the same thing, although they are related.

A marketer adresses the question “why would (this group of) customers buy?”. He/she
tries to find common buying reasons, sets out a strategy, and develops specific tactics or
material for this.

A sales person on the other hand talks to specific customers, seeks to understand “why
would this customer here buy?”, and finds a way to address his/her needs.

Marketers are strategists. They usually love written language. Fancy new things.

Sales people are all about people. They like to talk and listen. Are more about fancy things.

I used to work in a sector where people believed that the best marketers came from the
sales department. Marketers were seen as sales material producers. And who knows how to
make sales material better than those who know the customer, right?

This is a huge mistake. Sales and marketing require different thinking. The one job does
not give you the necessary experience for the other.

If you want to really stand out however, learn both. Get the big picture strategic view, and
train your human empathy and listening skills. The Ying and the Yang.

It will make you a more balanced person in business and many times more successful.
3.2K views · View upvotes

28

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CEO Jibble | Meet the new standard in employee time tracking · Updated 1y

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3 years ago, Fawad, a friend and British tech entrepreneur, is about to leave Malaysia.

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Both of us are struggling with our own payroll, so feel the pain point. Fawad suggests I might
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4.6K 80 21

Adwait Dahale
Sophisticated salesman · 9y

Related Are all sales jobs terrible?

Yes, It can be frustrating at times. But that frustration might be only for time being. To do
well in a sales job you need to be very clear in three things. As a matter of fact, these tips
were given to me by my manager when I first entered this job profile. For me, these are the
basics of any sales job.

1. Know your product: Before you meet a prospective customer or any external entity, you
must be pretty clear as to what you are selling. For ex. If you are selling a truck (makes it
easy since I sell them for a living), youContinue
must beReading
pretty sure about it's mileage, engine power,
torque, applicat
44

Christopher Reiss
Developer for hire · Upvoted by Amy Richardson Cotton, M.A.T. Elementary Education, National
Louis University and Andrew Barron, teacher and Ph.D. in Education PolicyAuthor has 3.2K
answers and 30.5M answer views · Updated 6y

Related What is the best profession in the world?

A teacher, medical professional, firefighter, cop. In no particular order.

Let me tell you a tale. A tale of two funerals.

In the late '90s a certain relative of mine passed away. We were not close. He was extremely
successful as an industrialist; had a mansion and yachts and a collection of Rolls Royce's.

His name is on a building, he left a wake of endowments behind him.

But he didn't have much contact with others. Couldn't resolve conflict. Was often belligerent
and obnoxious.

20 people came to his funeral. 10 of us family and the rest on his payroll in one way or
another.

OK, let me tell you about another funeral. My father was a philosophy teacher at Conn
College for almost 40 years. He died suddenly between Christmas and New Year's, 1999.

Trips were cancelled. Flight plans redirected. 100's of people showed up for his funeral.
Mostly former students. One simply shook my hand and said, "Your father inspired me to be
a teacher."

That's legacy.

That's life.

That's why we came.

987.1K views · View upvotes · View 7 shares

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Anurag Mehta
Works at Gravy Analytics · 7y

Related Is sales a good career?

It certainly can be a very rewarding career. Many moons ago, I started my career as a
software developer. Over time, I transitioned into product management, then marketing and
eventually into sales, which is where I've largely been for the last dozen or so years.

A career in sales (more than most) ties your efforts directly to the results you can achieve.
Depending on the industry, a sales cycle may be anywhere from a few days to a few months
(and even years, in some cases). However, youReading
Continue are largely in control of the outcome and
success generally aligns closely with the amount of effort you ar
128 4 1

Adrienne Gomer
Quora Creator Growth · Upvoted by Jonathan Brill, Sales and Marketing executive, specializing in
Silicon Valley startupsAuthor has 124 answers and 504K answer views · 7y

Related How should I decide between a sales and marketing career in 2015?
Having worked in marketing for years and knowing many, many people in sales, I can outline
the key differences and you can decide which is a better fit for you.

Marketing
The starting salary in marketing isn't great, but there is potential there. The thing about
marketing is there aren't really a lot of quantitative ways to calculate your value so you have
to work really really hard, often on a team. I know a lot of people who work in marketing that
jump from job to job just for better titles, because really that's the only way you can
differentiate yourself and show your worth.
Continue Reading
In marketing y
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Hemant Sharma
Works at Indian Armed Forces (2015–present) · Author has 152 answers and 3.9M answer views
· Updated 4y

Related What is the highest paid job?

Continue Reading

17.3K 26 284

Ryan Law
CMO & Co-founder at Cobloom (2012–present) · Upvoted by Ashish Agrawal, M.B.A Marketing &
Business Strategy, Indian Institute of Management Indore (2010) · 5y

Is marketing a really bad career choice for those who want to earn a lot of
Related
money?
This
This is
is in Kashmir-
a killer the heaven
question. I’m aon earth.
Econ Peoplemyself,
graduate spend and
theirwent
top dollar
throughto the
be here.
exact same
sickening process of realisation when I saw all of my peers head straight for finance and
while we roam here and get paid !!
banking.

*shudder*

The key to making money in marketing is to walk the path less travelled. When most people
talk about marketing, they think about the “traditional”, linear route:

Join a company as a marketing executive. Make no money, work really hard.

Elbow your way a couple of rungs higher in the pecking ladder. Get paid
marginally more, but work just as hard. Stop doing *actual* marketing - start a
career as profession Continue Reading

94 3 1

Amber Gribbins
DBA candidate, accountant, resume guru, entreprenuer, researcher, worker bee · Author has 458
answers and 1.3M answer views · 7y

Related How can I make my job as an accountant less stressful?

Listen, I've been in your shoes. I was a stressed accountant once. Let me tell you how I got
through.
1. Tough skin...I worked at a job where I developed a tough skin before accounting...and I've
had a tough life in some areas. If someone is yelling at me..I can totally deflect it. I own my
mistake and move on. Don't try to hide it..don't avoid it..just get it out there and move on.
This
2. is while
Razor negotiating
sharp refusal to amake
ravine across aThe
mistakes. trekfirst
- pristine
thing Ibeauty. Perks
was taught toand compensation.
do in my job is never
claim something you cannot back up.Continue
Treat every effort like its going on stage. Every word,
Reading
And
everythis is our hotel
keystroke is with good view, pure water and aromatic air. Seems like a good
package, doesn't it?
13 1

Tom O'Brien
Been selling stuff forever · Author has 1.8K answers and 4.7M answer views · 6y

Related Which is a better job, sales or marketing?

As with all complex questions the answer is “it depends”.

It depends on the type of company (in CPG companies marketing is MUCH more important
than sales; in companies like Oracle, Sales is much more important than marketing. Which
type of company do you work for?

It also depends on what you like. I need the adrenaline of the deal. I also like the highly
leveraged compensation packages for high level enterprise sales. The downside is
contained in the upside. You stand naked in front
Continue of the entire organization each and every
Reading
year. Everyone knows how you are doing. There are no performance reviews
15

Frank Lerner
Pricing Specialist at Northrop Grumman (company) · Author has 260 answers and 88.8K answer
views · 4y
Patrolling and trekking in the snow peaked mountains at 17000 ft. Adventure right.
Related How can I become better at sales and marketing?
By doing the job. Anytime you work, you get better. You can not sit and hope for the best.
Get a job in that field and work hard and you will get better at the job.
11

Prasoon Mishra
Knows a little about Corporate Sales · Updated 5y

Related How can I improve my career in Sales and Marketing?

HI ,

I myself is Sales Professional with experience of 10 years Plus, I had started my career as
sales executive and Right now I am a regional Manager and handles two states and sales
team of 6 Deputy Managers/Sales managers, I report directly to Business vertical head of
my organisation. I consider myself on More then average growth path not excellent but not
so dull which is justified when i compare myself to my peers, I passed my MBA from a
average college in Pune, I was alwaysContinue
a average Student (since High-school, I was better
Reading
before my high-school,but that's story for different answer) I a
33 1

Vladislav Podolyako
Founder of Folderly and Belkins | Forbes Council · Author has 240 answers and 880.2K answer
views · 3y

Related Are sales jobs difficult?

Many people will get into a sales job for the flexibility it offers to spend lots of time outdoors,
dictate your income through commissions and in some instances get to travel a lot. But,
sales job can be quite challenging due to the following factors:

Getting prospects

As a sales agent, you are employed to get leads, convert them to prospects and then
help them close a sale. The procedure is simple on theory but in reality it is what makes
sales jobs hard. Your calls and emailsContinue
to potential leads will go unanswered. Some people
Reading
will be plain rude and brush you off but you will need to keep on g
39 1

Munesh Meena
MBA in Marketing, Indian Institute of Management Bangalore (Graduated 2011) · Author has 480
answers and 2.6M answer views · 5y ·
Where to compare such panoramic views while doing your job !! Great job satisfaction too.
Related How is the sales and marketing jobs be in future?
There will be some changes in the way sales & marketing is being done.

General Trade - It will continue to exist for next 100 years. It will not change much. India has
6.5 lacs villages. Still 70% population lives in villages. These are neighbourhood stpres
which will continue to exist. People know eachReading
Continue other well, they trust these retailers. Day to
day requirements are fulfilled from these stores
2

Netrah Laxminarayanan
Wannabe Marketer... · 9y

Related Does a marketing person always have to start his career with sales?
Originally Answered: Does a marketing person always has to start his career with sales?
It is not a compulsion that a person aspiring to be a marketer needs to start his/her career in
sales. However, starting the career in sales and then proceeding to marketing has certain
advantages which are mentioned below:
1. When a person works in sales he/she thoroughly understands the product, promotion
methods, distribution channels etc. He/she gets a complete understanding of the issues
faced by the stakeholders at the lowest level and gets feedback about the product at the
ground level. This level of knowledge Continue
and understanding
Reading helps them to become better
marketers and brand managers
15 1
The salary might not be 6 figure but we get the very best of life. A chance to remain fit,
extreme sports, trekking,
Daniel Spardan
Studied Marketing · Author has 1.8K answers and 3.7M answer views · 5y

Related What should be important in sales and marketing jobs?

Talent and experience. There is never a reason to hire someone without experience for these
two positions. I earned my first sales job at 16 years old- the statutory age for most jobs in
my area. Many kids think they can just walk into a sales job and do it- they may be able to,
but the manager is not doing any favors for them, if you haven’t worked a hard or disgusting
job, you will likely never appreciate being in sales. My very first job was on the receiving
dock of a large department and whiteContinue
goods store. I learned to work and do the impossible
Reading
there. I was barely 5 ft and not even 100 lb
2

Ling Lim
Former SVP, Human Capital at Great Eastern (2005–2014) · Author has 997 answers and 1M
answer views · 4y

Related How do I choose between a sales job or a marketing job at the age of mid-
20s?
Do the sales job first.

It will make you a better marketeer.

2

Jason Barber
I've been selling and recruiting for over 20 years · Author has 2.5K answers and 9.1M answer
views · 5y

Related Career: How do I move out of a sales job?

Don’t move out of a sales job until you’ve learned to master the skill of sales.

Learning to sell is the most effective business skill you can acquire.

Once you learn the mechanics of selling stuff, pretty much any business opportunity is
possible for you.

Don’t give up until you become competent. Once you’re competent then move out of the
position and into something else.

Stay put. You’ll thank me later.

16 2

Related questions

Why is sales a highly challenging job?

Why is it so hard to fill a sales job?

Which is a better job, sales or marketing?

What are the benefits of going into sales or marketing? Which one pays more, and which
one has more opportunities available right now?

What are the latest jobs other than sales and marketing for normal graduates?

What are the challenges faced by you when looking for a sales job?

Why is marketing a career?

What makes a sales challenging and attractive job?

Which are the challenging jobs in the job market?

What jobs are related to actual marketing besides sales? How do marketing jobs differ from
sales jobs, and what does a marketing job look like?

Are all sales jobs terrible?

What are the job possibilities other than sales after an MBA in marketing?

How do I shift a career from 5 years of sales experience to HR?

What are the benefits of doing an MBA for a job in marketing and sales?

How is the sales and marketing jobs be in future?

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