RESEARCH PRESENTATION

GROUP MEMBERS: JORDON CHUNG, ROHANA BRYCE, RHIANNA BURTON,

KENARDO LEE & SABRINA JACOBS
 OBJECTIVES:
On completion of this presentation, we should be able to
understand:
• What is Research?
• The importance of a well-research design
• The Characteristics of the Research Process
• Research Design
WHAT IS RESEARCH?

Research is a systematic and empirical

process that aims to answer questions by
collecting, analyzing, and interpreting
information.
 THE IMPORTANCE OF A
WELL-RESEARCH DESIGN

A well-planned research design helps ensure that your methods match your
research aims, collect high-quality data, and use the right kind of analysis to
answer your questions and utilize credible sources. This allows you to draw
valid, trustworthy conclusions.
CHARACTERISTICS OF THE
RESEARCH PROCESS
• Empirical - This is research based on observation and
experimentation.
• Systematic – This is research that follows an orderly
and sequential procedure.
• Controlled – All the variables except those that are
tested/experimented upon are kept constant.
• Hypothesis-driven – This is research that employs a
hypothesis to guide the investigation process.
 CHARACTERISTICS OF THE
RESEARCH PROCESS CONT’D
• Analytical – There is a critical analysis of all data used so that there are no errors in the interpretation.

• Objective, Unbiased, and Logical – All the findings are logically based on empirical evidence and free

from bias.

• Quantitative or statistical – This is research that employs quantitative and statistical methods to

transform data into numerical measures and treat them statistically.

RESEARCH DESIGN
WHAT IS RESEARCH DESIGN?

By the term ‘Research’, we can understand that it’s a

collection of data that includes critical information
by considering research methodologies. In simple
terms, a research design is the strategy or methods
that researchers employ to carry out their research
and get valid results.
 RESEARCH DESIGN CONT’D
Steps for a research design

For a research design to be conducted, you need to decide:

• On your overall aims and approach. Your approach can either be quantitative or qualitative.

•Type of design you'll use. Within both quantitative and qualitative approaches, there are several types

of research design to choose from.

•How you'll select participants. Determine the population you want to study and how you’ll select

subjects from that population.

 RESEARCH DESIGN CONT’D
Steps for a research design CONT’D
•Your data collection methods. Whether through interviews, surveys, observation, or other

methods.

•The procedures you'll follow. Outline the specific procedures you’ll follow to collect data,

including any necessary or piloting.

•On your data analysis strategy. Choose the appropriate methods for analyzing your data based on

your research objective.

 RESEARCH DESIGN CONT’D
The different types of research designs

There are three main types of designs for research, these include:

• Data collection – This is the procedure of collecting, measuring, and analysing accurate insights for research using standard

validated techniques.

•Measurement - Scales are provided for respondents to rate a particular subject using predefined answers.

•Data analysis - Consists aspect of making informed decisions in various industries. With the advancement of technology, it has

become a dynamic and exciting field.

 RESEARCH DESIGN CONT’D
What are the characteristics of Research Design?

• Validity - There are many ways to measure the results of research. A good research design helps select the right measuring

tools to gauge results according to the research objective.

•Generalized - A good research design draws an outcome that can be applied to a large set of people and is not limited to

sample size or the research group.

•Neutrality - At the start of every research, a researcher needs to make some assumptions that will be tested during the

research. A proper research design ensures that the assumptions are free of bias and neutral. It also provides that the data

collected throughout the research is based on the assumptions made at the beginning of the research.
 RESEARCH DESIGN CONT’D
Ways research design is divided.

There are three ways research design is divided. Each of these ways serves a certain purpose. These three

ways depend on how you want to collect the data.

• Do you want to collect numerical or textual data? – Quantitative Versus Qualitative Method.

• Do you want to perform experiments or gather data as it is? – Experimental Versus Descriptive Method.

• Do you want to collect your data or want to use existing data? – Primary Versus Secondary Method.
QUESTIONS
1. What are the different types of research Design?

• Data Collection, Measurement, and Data analysis

2. Name atleast one of the Characteristics of the research
process
• Empirical, Systematic, Controlled, Hypothesis-driven,
Analytical, Objective, Unbiased, and Logical,
Quantitative or statistical.
3. Name atleast two characteristics of research design
• Validity, Generalized, Neutrality