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Electronics / TV

I just saw Samsung’s new The Frame TVs at CES 2024 — and I’m excited

By Henry T. Casey, CNN Underscored

Updated 9:27 AM EST, Tue January 9, 2024

Henry T. Casey/CNN Underscored

CNN Underscored is on the ground at CES 2024 in Las Vegas to pick out the tech products that are
actually worth your attention. Be sure to follow our CES 2024 coverage hub for the latest hands-on
previews straight from the world’s biggest electronics show.

I’ve always been slightly curious about Samsung’s The Frame TVs. Its flat-screen televisions show off
high-quality digital reproductions of art when they’re not being used to watch the news, binge-watch
shows or enjoy a movie, and they’ve garnered a lot of attention. Samsung seems to have been mightily
aware of two reasons I was skeptical, though, based on the 2024 models it just unveiled at CES 2024.

The first, and most important question I’ve had since learning about The Frame is about power
management. In this era of increased environmental awareness, having a TV that’s always doing things
even in standby mode doesn’t fit my priorities. A new Art Mode introduced with the 2024 Frame cuts
down “energy costs by up to 10%” by reducing refresh rates from 120Hz to 60Hz, according to a Samsung
rep that CNN spoke with. While that’s seemingly a mere drop in the bucket, it’s better than nothing.

Henry T. Casey / CNN Underscored

Secondly, I’ve always wondered about the actual picture quality, so it was great to see that Samsung’s
expanding its partnership with Pantone for what we’re told will be “hyper-accurate color” in works of
art.

The Frame’s also getting its own content ecosystem with the Art Store online retail presence for
acquiring imagery. This resource will combine works from a plethora of major art institutions, including
New York’s Metropolitan Museum of Art, Spain’s Museo Nacional del Prado and the National Gallery in
Singapore. The Art Store will let you search by collections of curated content that will match your current
seasonality, institution, artist and even color (we all tend to feel blue; now our TV can match).

Henry T. Casey / CNN Underscored

In addition to a subscription service that delivers a wide range of works for $5 per month or $50 per year,
Samsung’s also going to offer a free tier that sort of acts as a super-shuffle mode. Think about it like how
Spotify’s free tier and radio stations give you a ton of tastes of music compared to how its premium tier
provides more control.

Pricing and availability were not presented, but we expect to learn more soon.
We tried Samsung’s new Music Frame at CES 2024 — and we have mixed feelings

Samsung debuts new Glare Free OLED TVs

Henry T. Casey / CNN Underscored

Samsung's new Glare Free OLED TV

Henry T. Casey / CNN Underscored

A traditional OLED TV with greater glare

As much as I love my LG Evo C2 OLED TV, I will note that OLED technology is prone to reflection, which
can annoyingly lead me to turn off lights and close my shades. This is why I’m curious about Samsung’s
new OLED Glare Free technology it’s debuting in this year’s displays. The company promises that its new
tech “preserves color accuracy and reduces reflections while maintaining image sharpness to ensure an
immersive viewing experience, even in daylight.” How did the company do it? Samsung credits a
“specialized hard-coating layer and surface coating pattern.” I still managed to notice some glare, as seen
above, but the conventional OLED TV that Samsung posed alongside showed much worse reflection.

Samsung highlighted its 77-inch S95D display, which it claims is 20% brighter than previous models. It,
too, features Pantone Validated color. Samsung’s new panels will come in sizes from 42 inches to 83
inches.

The takeaway

Samsung’s clearly not resting on its laurels this year, giving The Frame the resources it’s deserved and
investing further in its OLED panels. Further testing will be necessary to see if these gains are substantial
or iterative, and we can’t wait to deliver full reviews later this year. Stay tuned for more CES 2024
coverage.

Related products

Samsung Q-Series Q900C Soundbar

You can give your home theater a huge sound upgrade with the Samsung Q900C soundbar. It packs in a
load of speakers and a wireless subwoofer for stunning sound and Dolby Atmos verticality. In testing, it
was nearly a toss-up between this and our favorite high-end pick. And if you decide later you want even
more surround capabilities, Samsung offers add-on speakers that can serve as rear channels.

$1,400 $1,100 at Samsung

Samsung The Freestyle (2nd Gen) With Gaming Hub

Samsung’s The Freestyle Gen 2 is a capable projector and streaming platform for movies and games with
a lot of flexibility.

Read our review

$800 at Samsung

Best Tested

Roku Streaming Stick 4K

Even if your smart TV comes with its own apps, the Roku Streaming Stick 4K is the upgrade you should
consider. Its built-in Wi-Fi extender is a nice touch, and the addition of Dolby Vision is great for those
with TVs that support it.

Read our review

$50 $40 at Best Buy

$50 $40 at Roku

$50 $39 at Amazon

View on CNN

Note: The prices above reflect the retailers' listed price at the time of publication.

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