CHAPTER -2

INDEX

2.1 INTRODUCTION……………………………..22
2.2HISTORY (20TH CENTURY)……………….… 25
2.2.1 HISTORY (21TH CENTURY………………...26
2.3 MISSION STATEMENT……………………....27
2.4 VISION STATEMENT………………………...28
2.5 SWOT ANALYSIS……………………….…….29
2.5.2 FORD’S WEAKNESS…………………..…...30
2.5.3 FORD’S OPPORTUNIES………………...…31
2.5.4 FOED’S THREATS………………………….32
2.6 COMPETITORS………………………………33
2.6.1 TOYOTA………………………………….….33
2.6.2 VOIKSWAGEN………………………………33
2.6.3 HYUNDAI……………………………………34
2.6.4 GENERAL MOTORS ………………………34
2.6.5 MARUTI SUZUKI……………………………35
2.6.6 FIAT CHRYSIER AUTOMOBILES…………35
2.6.7 NISSAN………………………………………….36
2.7 EVOLUTION OF LOGO…………………………36
2.8 PRODUCT………………………………………….37
2.8.1HATCHBACK………………………………………37
2.8.2 SEDAN………………………………………………38
2.8.3 SPORT CAR…………………………………………39
2.8.4 SUV………………………………………………39
2.9 SHAREHOLDER………………………………….39
2.9.1 TOP 10 OWNERS OF FORD COMPANY……..40
2.10 ANNUAL REVENUE……………………………..42
2.11 MARKETING MIX………………………………43
2.11.1 FORD MOTOR COMPANY’S PRODUCT……43
2.11.2 PLACE IN FORD MARKETING MIX…………43
2.11.3 FORD’S PROMOTIN……………………………..44
2.11.4 FORD PRICES AND PRICING STRATEGIES…44