Case Study

Nest and its Parent company Google are at the forefront of the smart homes Trend. Nest
began as a smart thermostat that learned how users liked to keep their homes heated or
cooled. While it was designed to be very simple to use, the machine learning technology
embedded in the device makes this Internet of Things device one of the most well-known
success stories, and in some circles, the device leading the smart home transformation.

Nest smart thermostats can be controlled by physically touching the device, or by using
an app on the customer's personal smartphone. But over time, the device learns the
preferences of its users and dynamically changes the temperature in the home, building a
schedule based on the data collected from the user’s behaviors. The schedule adapts as
the user's preferences change and as the seasons change. It also knows when users are
away from the home, using sensors and the location of smartphone connected to the
device. According to the Nest website, not only does the device keep customers
comfortable in their homes, but the device pays for itself with its dynamic features,
saving users an average of 10-12% on heating bills and 15% on cooling bills.

But Google Home, the parent organization of Nest, has invested in smart home
technologies that expand the capabilities into other devices. Nest offers smart thermostat
cameras, doorbells, alarm systems, locks, smoke detectors and CO alarms (Carbon
monoxide detector). All are controllable from a Google Home Hub or from a smartphone
app. To take the smart home to the next level, Nest has built connections to smart
appliances such as refrigerators, washing machines, sprinkler systems, and ovens. The
website clarifies their vision, "With Nest and Google Products, you will always know
what's happening at home. You will have some help around the house. And you will
make sure everyone is safe and sound.”