1. 1.

What you must know

Welcome to the cause.
I am poor and I'm so happy to see you here.
So before we begin.
Before we go very deep into the course let's just quickly talk about the
cause.
I have a quick introduction about what we are going to learn and what
are the topics and so on.
So in this course we are going to focus on two major topic.
One of them is marketing and the other one is business.
So the goal here first of all you can use this course you can use this
knowledge.
These are strategies to for example do marketing for your own company
or maybe you already have a marketing
agency and you want you need more information.
But the main goal here is for you to learn this stuff create your own
social media marketing agency
find clients sign contract beside that you will learn how to do marketing
on different platforms.
Advertisement A lot of powerful things.
Okay.
And use this knowledge do marketing for your clients and charge them.
But it will take some time.
You have to learn this stuff.
The course is very big.
You have to go through the course.
You have to learn how to do marketing.
You have to learn how to how you should contact clients how you should
sign a deal how you should convince
them to become your client and song.
We are going to talk about all of these along the course.
So quickly let's have a look at the topics that we have inside the course.
So these are the sections that we have inside the course.
And as I mentioned we have business and marketing here.
The first lecture is about business.
And the first primary steps that you have to take to register your
business then you are going to learn
Facebook advance advertising asserted is very powerful stuff here.
I can say even some advanced marketers don't know about some of the
strategies here it's very powerful.
Then we have finding your niche which will help you to be active in a
niche which is a best fit for
you.
Right.
It's very important and very effective on your success.
Again we are going to have build your agency part through it has three
parts.
And in part two for example you are going to talk about the pricing
packages and how you should build
a website for your own agency and other companies for your clients.
Then we have this on marketing mentality advance Instagram marketing
find clients for your agency social
media copywriting.
Get clients for your agency mega e-mail marketing with two platforms
made him and get a response.
It's a very interesting section here.
Sales funnel is very powerful to make money using marketing and song.
You see that we have a lot of different sections here.
And there's another thing that I want to tell you before we go to the next
lecture and that is not all
the information inside the course is coming from me during the past six
seven months.
I interviewed many successful marketers many people who have a
successful social media marketing agency.
I gathered all of their information all of those interviews into one place
plus my own knowledge and
my own experience.
I arranged them put them in to one course one great course very clean
very up to the point practical
steps to make it much easier for you to learn all this stuff.
So what we have here and inside the course is extremely valuable.
So that was all for this lecture for this introduction.
And if you are ready let's jump into the next lecture which I have a
surprise for you.
2. Boosting digital marketing
Welcome to the next part.
And before we begin I want you to go to this page we have.
I have created a complete document about all the sections that we have
inside the course with a lot
of bonuses but a lot of templates things that you are going to need along
the way.
All right.
So here we are.
This is a web page special just for the students inside the course.
OK so you can come here to Pier 80 dot com slash S and M A Dash
documents.
OK.
You can either you can write this your url on your browser or you can on
the next article.
I will put the link off this bit of this web page so you can simply click on
the link and jump into
this web page.
All right.
So what do we have here.
As you can see I have created all the sections that we talked about in
the previous part.
We have for example building your agency part one Facebook
marketing and advertising.
For example let me open this one.
There are a lot of powerful information inside each of these.
And as we go forward we are going to talk about these strategies and all
the documents for you to review
to have access to all the links and the tools that we talked about all of
them exists here.
All right.
So this is for example the part for Facebook for Facebook as an as
powerful strategies that we have
here.
All of them are written in bullet points inside the lectures we're going to
talk about them but also
you can come here yourself.
You can read it.
And with me you can for example open a web page with me.
Together we can go through these information as well like all of these
web pages.
Our life is full of useful information.
Right.
So this is the first part of this web page.
Let's go for the second part to make you more excited and to show you
how amazing this course is along
the way we are going to learn a lot of powerful tools which will which will
help a lot in marketing
which will make our work much easier.
And they selected some of these tools.
Put them right here and I want to share them with you to make you more
excited.
And as we go forward we are going to learn a lot about these kind of
these tools and these kinds of
tools.
OK so here we have for example like analyzer it's a very powerful tool to
analyze a Facebook page.
Okay.
It will tell you the weakest parts for example and just open it and same
as me you can come here.
Click on it and it will go to the page and you can just come here and
share that you are all off a Facebook
page just pasted here and then it will analyze that Facebook page and it
will tell you what we Castparts
what strength point that Facebook page has and how you can improve
it.
Okay.
It's a very good website.
I use it a lot.
The next one is S E Optima and it is for analyzing a website.
Okay.
Again same as the other tool for Facebook.
It do the same job for a website.
You can come here.
Paste.
You are a lot of upside and it will analyze it from every angle and it will
tell you that.
Alright.
In this point for example from security to have weaknesses from SEO it
has weaknesses from for example
user experience or user interface it has for example problems.
Okay.
It will tell you the problems and it will also tell you how you can improve
it so it will be very helpful
for you allowing the way in digital marketing.
So the next tool which is extremely powerful.
I have been using it for the past couple of years and I think I introduced
this tool to more than five
six thousand students and they used it.
They loved it.
It's powerful.
Ever like there is a Chrome extension you can install it on your chrome
browser.
So what this extension does.
It will use your Instagram account to like some specific posts according
to the task that you give them.
This way you will grab the attention of many people out there and then
they come online.
They are your for example potential followed that come online and they
see there is a line from a page
they click on it.
They come to your page.
They will like your page and they will follow you.
Not all of them but this way you can grow your page and it's a very
powerful tool as you can see I have
it right up here.
Let me just quickly show you I have installed.
I recently changed my chrome but I think this tool light more than 1
million posts from my account so
it's very powerful.
The next one is buffer.
Again a very powerful platform to do to schedule posts you can
schedule a lot of posts.
For example I can upload 50 posts on buffer and upload them and tell
buffer that for example upload
one post per day to post per day at these hours on Facebook on
Instagram Pinterest and so on.
It's very amazing very helpful for marketing and I have been using it for
a long time.
The other one is takes over a very powerful tools from Facebook that will
analyze your images for advertising
and again as we go forward you will talk about this and we have two
tools here which will help you regarding
business and entrepreneurship view.
When you want to create your agency when you want to register you
can use these tools as well.
And there is another thing that I want to share with you.
Till now it has been a great experience for me and for most of my
students and I want you to be part
of it.
So here we have a private business and marketing group on Facebook
right now that I am recording and
has more than 2000 members on this group.
We have many different experts in marketing and in business
entrepreneurship.
So when you have a question you can come here you can ask others
you can interact with other members
other students to learn more.
If for example you learn something new from somewhere else you can
come here share it with others and
others will do it as well.
And beside that we are going to have weekly most of the time we have a
weekly live cause we talk about
for example we have question and answer session when I want to share
important information powerful
tools.
I come here on Facebook on this group and we have live sessions as
well so you can come here.
Click on this link and go to the Facebook group and join our group.
All right.
So more or less that was all about this lecture and I hope you are
excited.
I am as well and if you're ready let's begin the next lecture.

Access to the documents

Click below to go to course documents page on my
website with all tips, techniques and strategies.
https://pouyaeti.com/smma-documents/
4. Course rules
All right so let's quickly talk about some rules that will help you to have a
better learning experience
along the course.
So first of all if I may speaking too fast or too US law under this video
there is a setting that you
can increase or decrease the speed.
And also if the quality of the video is not looking good for use maybe
sometimes it is blurry because
of the Internet.
Just put it on auto.
And if your internet supports it will jump on foolish equality and you can
see everything very clear
with details.
All right.
And along the way if you face any problems if you had any questions
you can just go through the course
and answer section under the video.
I think you can have access to the question and answer click there.
You can search for the course and maybe someone else already asked
it before.
Or you can write a new question for me.
I will be happy to help you and to solve the problem.
Also you can go to our Facebook group ask your questions there so
maybe we can talk about it in a live
session or have a chat there and other students use benefited as well.
Okay.
Rule number four is about certificate.
So if you want to get the certificate of this course you just have to
complete all the lectures.
And by the end then every lecture is completed you will see a cop icon.
I think about the video somewhere you can click on it and get your
certificate.
And the last thing is that as you go forward you then we will ask you to
leave a feedback to leave a
review.
If you are if you feel that you are not ready click on ask me later.
But the thing is that your feedback is extremely important for me
because it will help me to improve
the course to grow the course in a way that you have a better you and
other students have a better experience.
So if you can it will take less than 20 seconds.
And if you feel that you are ready and if you have an opinion about the
course just when you them ask
you about leaving a review can leave a review.
That's up to you from 1 to 5 a star and you can write something about it.
If there is something good about the course or something bad about the
course that you like or you don't
like you can tell me there.
I will appreciate it a lot.
And it will help me a lot in making this course much better for you.
So that was all.
If you are ready let's begin our first lecture about building your social
media marketing agency.
5. Introduction to building your agency - part 1
Welcome to building your agency.
Part 1 during this section we are going to talk about the different
marketing platforms that you're
going to learn allowing the course then we are going to learn more about
the business model that you're
going to apply in your agency.
After that we are going to talk about naming your company forming your
company and finally selecting
the right domain for your company.
And after that we are going to have a general takeaway.
So if you're ready let's begin.
6. Social media marketing channels
So welcome to the first lecture on this chapter.
And as I mentioned it before in this part we are going to learn more
about the different social media
marketing platforms that we are going to learn in this course.
So first of all let me change this screen.
Here we are.
This is the place that I put all the documents for the social media
marketing agency.
And these are the topics that we have right now.
And we are going to talk about building your agency.
Part 1.
Now the thing is that before we go inside I want to show you.
You see here we have part one.
And here we have part two and here we have part three.
There isn't that I divided all this information into different parts is
because first of all you don't
need to learn all of the information about all of the information tactics
strategies that you need for
building your agency right at the beginning.
For example in some in this part you may I think you will learn more
about building your agency website.
Here you will learn more about for example finding clients getting clients
managing them and so on.
Now you don't need to learn all of these right at the beginning and also
beside that along the way you
have to improve your skills in marketing.
Some of you may know a little bit about marketing.
Some of you may be a little more advanced or know absolutely nothing
right.
It doesn't matter.
We are going to learn powerful strategies in each of these chapters.
All right.
So come here and click on build your agency part one.
And here we are.
So here we have some social media marketing channels.
And the thing is that we are not going to use all of them all of these
channels for all type of businesses.
You may need it.
You may need all of it for some type but mostly for example several
several days ago we received a message
from one of my students and he said that I want to do social media
marketing for doctors right and mostly
for doctors.
For example you don't need a snapchat you don't need Pinterest right.
But learning them all will be very useful for you.
And the next couple of sections we are going to talk about finding your
niche.
And after that you will know more about which of these channels will be
the most will have the most
use for your niche.
Right.
So the first one is YouTube.
YouTube is the long form of doing marketing.
So what do I mean by lying for for example you can upload long videos
one hour of video.
Ten minutes videos five hours video and everything about it is fine.
People won't get annoyed.
People expect to receive the lying format content right but on Instagram
for example people usually
don't expect that people.
People usually expect to receive for example a short form Like images
or usually on videos on their
one minute.
Of course right now we have AI G.
We have TV on Instagram using it is very helpful but still mostly people
are on Instagram to receive
short format.
So the nice one is Instagram.
And as you can see here I wrote those showcase and highlights so you
can mostly use it to show some
showcases some highlights about your business.
For example as I mentioned the short format of content that you have
available.
The next one is Twitter.
And Twitter is the layout channel and the why do.
What do I mean by that is that you can use it a lot in a day.
For example if you post 10 times on Instagram usually people will get
annoyed but if you post if you
tweet 10 times a day on Twitter people expect something like that.
And also there's another advantage here is that when you you can tweet
a lot you can post a lot on Twitter
in a day.
You can test the stuff that you can test different post there and select the
top ones and then for example
use those top ones on Instagram or Facebook or other platforms.
Right.
So the next one is Facebook.
Now Facebook is a combination of YouTube Instagram and Twitter so
you can upload long form videos 10
minute videos one hour videos and you can show some showcases like
the ones that we have on Instagram.
And also you can post a small sentences on Twitter the same as Twitter
on Facebook.
Now the next one is e-mail.
You may say e-mail is not a social media marketing channel.
Yes it's not a social media marketing but it is a very important part of any
business these days.
So you need to learn as much as you can about e-mail marketing as you
can see here I wrote down life
blog of business.
Anybody want to be alive without the Lord inside it.
An e-mail for a business is the same as that blood in our body makes
parts.
We are going to have Google as and Facebook ads and these two are
the engine of a business the heart
of every business.
OK.
So you need both of these.
You can't avoid them.
Right.
So as we go along in the course you will learn more about Facebook as
in Google ads and how you can
use some specific powerful strategies to get real results for any
business.
The next one is Snapchat or Snapchat is mostly for niche markets and
for some niche target.
For example you can use Snapchat mostly for young people.
And as I mentioned before for example for some kind of doctors you can
not use a Snapchat.
There is no use.
There is no benefit in it.
And the next one is Pinterest.
Now Pinterest mostly people think that it is a social media which is not
Pinterest is a search engine
like Google.
Right.
And it's in fact it's very useful.
I know people who drive a huge amount of traffic every month.
Today Web site or they're landing pages through Pinterest and they
generate millions of dollars every
month from this channel to learning it will be very useful.
So that was all about the different marketing platforms that you are
going to learn more about in this
course.
And we are going to use them to get results for different businesses and
on the next part.
We are going to talk about the business model that you will need for
your social media marketing agency.
So if you're ready let's go for it.
7. The business model
All right.
So welcome to the next part in this lecture we are going to learn more
about the business model that
you are going to follow in your social media marketing agency.
So here we have some general tips.
First of all this is look like a general picture of what you and your agency
is going to do along the
way.
And here we have several tips but we will go very deep in each of these
tips along the way as we go
forward.
OK.
So don't worry if some of them is not very clear for you right now I want
to just show you the general
image of what's going to happen.
OK so the first point is to have one to tank lines so it may take a couple
of months to get to tank
lines but after you've been after you get the tank line some of your
clients along the way may leave
you.
So you have to just try to do your best to keep up at 10 clients.
All right.
And you're going to charge them between one to five dollars per month
about pricing will go very deep.
There are several packages that you have to set up.
Then we will have cancel anytime policy.
You will focus on local and online clients.
It will depend on you will talk about that later.
Start the process of getting the clients will start with giving audits.
Again we will have.
There is a path that we will talk about all this.
We will have several audits at the forum.
Are the forms already.
You just need to fill them.
So it's pretty much easier.
I also introduce a lot of tools to that will make this process easier.
So what you have to do is to grow their business bring more customers
to their business increase their
sales.
And when you do that just try as many people as you can.
Do your best to get as many clients as you can.
So what you're going to help clients with you are going to manage their
social media accounts.
You are going to optimize their Web site or event or if they don't have a
side you're going to build
a Web site.
It's very easy.
I will show you how you're going to do e-mail marketing for them.
You are going to do search marketing for them which is to part paid and
free which the paid version
is advertised on like Facebook ads Google as and the free version is as
you all you have to follow some
instructions and during traffic.
So it's rank higher in the search engines like Google and so on.
So this was a general image of what is going to happen next.
It's starting your social media marketing and the agency has three major
steps.
One of the first one is selecting the right name company structure and
the website of your agency which
as we go forward we will learn more about them.
So that was all about this lecture.
If you have any questions don't forget to write it for me.
And the next part we are going to learn more how you can select the
right name for your agency.
Well it may sound a little bit simple but there are a lot of important tips
down there which in the
long run it will play a major role in making your social media marketing
agency successful so a surety.
Let's go for it.
8. Name your company
All right.
So welcome to this part on the previous lecture we talked about a
general idea of the business model
that you are going to follow.
And here in this part in this lecture we are going to focus on selecting
the right name for your agency.
Now you may say well selecting a name is easy but there are some
elements that if there are some instructions
that if you follow you are going to be more successful and safer along
the way.
All right.
So when you want to create your age build your agency you want to
registered legally.
There are two names that you can use for your business.
One of them is the legal name of your company which you will have it on
all of your documents.
And the other one is the DEA doing business as well you can select
another name and use that name to
do your business.
Now there are a lot of benefits about using two names so I strongly
suggest you to use two names one
legal name and one TBA for your business.
And there are some instructions that let's take a look at now.
You can use your initial plus holdings and ventures for your legal name.
I suggest you to select several names for your legal name to trade
names at least because when you want
to register your company which we will talk about it and the next part
we're going to talk more about
forming your company legally there your work will be much easier
because some of the names that you
select may already exist and they won't accept it anyway.
This is a way that you can select the name of your the legal name of
your company.
Then do not name your company after yourself because later if you want
to sell it it's really much harder.
For example the name that here I'm talking about is the name that
people know the company.
Right.
For example on my company here the general name of my company the
name that people know and recognize
it is pretty I am inside the name.
Now the thing is that I have no intention of selling it ever.
That is why I use my name or myself as the brand name.
But in general when you want to build any company for example a
company like this social media marketing
agency you may want to consider selling it after a couple of years.
And that way the effect is when the next person who want to use the
company when they want to find clients
and then the clients see that you are not in the picture but your name is
in the company.
So that will be much harder maybe they buy it cheaper.
So I suggest to you that right now that you want to select your name
select something which doesn't
have to specifically your name inside it.
And the thing is that when you use two names later you can change the
DB a much easier since it doesn't
have that much paperwork.
So the next one is the name your DPA after you finish.
So later on the next couple of that may come down here.
All right.
And the next couple of lectures we are going to talk about right now.
We are here then you have Facebook marketing and as and then we
have finding your niche.
So here we will talk more about how you should select the perfect niche
for you and using your niche
inside your DPA.
It has a lot of benefits.
The main one is that when you want to speak with someone when you
want to convince a potential client
if they see that for example the name of your company is for example
social media marketing agency in
L.A. for example if they see something like this Well it is too broad right.
Social media marketing for what.
Okay but if you have for example for example let's say you select your
niche to be restaurants OK.
And when you want to convince a client a potential client.
And when they ask about the name of a company and you tell them
right.
It is for example social media marketing for restaurants.
They know that they will understand that you are focused on this topic
so it will be another story.
This will help you a lot there and your customers will understand much
better.
What is your focus and how much more you can help.
The next point is that if you're a point to what you do you already won
half the battle.
These two are more or less connected to each other.
So again what you are doing or your niche is about restaurants or about
doctors.
What kind of doctors you have to if you you if you bring all of these into
your name it's going to be
very helpful.
The next point is showing reviled in your DPA.
Now Reve art is in business in marketing.
When we talk about reward if you have been in my other courses I
mention a lot because it's a very powerful
element so reward for your customer.
Let's say again you want to focus on restaurants right.
And what is the reward for restaurants that if they use a social media
marketing agency to help them.
What are they looking to achieve there.
Right.
They are looking for more customers so they can make more money
right.
Making more money or getting more customers are a reward for them.
Now if you can bring that to reward into your TBA let's say for example
you want to name your company
the TBA as customer flood for restaurants for example or customer
floored restaurants.
Okay so anyone who hear this name they will understand that your job
is to bring a lot of customers
to restaurants.
J This will be more obvious.
So they will trust you more and generally your work will be much easier
along the way.
So these were some general tips that I wanted to point out.
If you have any question about them just contact me go below and write
a question for me.
And there is another thing that when you want to select the name you
have to pay attention.
And that is all the social media platforms that we have.
So the thing is that you can use.
There is a website here.
I put the name here.
You can come here and click on it or just write that you are all yourself
and name CSKA dot com.
So when you come here you can search for a name and you can see in
which platforms it is available.
There you use it.
For example let's say for example the thing that we mentioned before
customer flocked right now you
see the customer flow dot.com is not available.
Facebook is not available Twitter is not available but YouTube Instagram
Reddit blogger these are available.
So this way you can also check if the name that you are selecting is
available on the platforms that
you need.
Now you don't need all of those platforms.
Mostly Instagram Facebook and YouTube these are the main important
ones for your agency right.
So these were the tips that I wanted to share with you about naming
your company again if any part of
it wasn't so clear for you or you have more questions about it.
Do not forget to contact me and if you're ready let's go for the next part
which is about forming your
company.
9. Forming your company
So forming your company there are a lot of benefits here which you if
you do.
If you register a company legally and one of them is that when you
register a company legally you will
stop procrastinating.
You will push yourself forward.
You will tell yourself right.
This is real.
This is getting real.
I have to do this.
I have to become successful free.
You start to pay some taxes for it.
You start to pay.
Do some paperwork.
Right.
In this way it will.
This thing it will push you forward if you want to procrastinate.
It will stop.
Right.
So this is one of the good benefits of starting your company forming it
legally right.
You will not second guess.
So when you want to form your company there are a lot of different type
of companies but in most countries
the common one is LLC.
Now there are a lot of benefits about it.
For example if someone if any problem happened to your company it
won't touch you.
If someone sued the company your assets the assets which is in your
name you and your family will be
protected.
It would be separated from the company.
So mostly in most countries LLC is suggest that at this stage but you
can search more about it.
Learn more about the LLC before or what is more common or more
useful in the country that you are in
right now.
And again in different countries there are different tools.
For example the place that I live there are some upsides.
There are some companies that I can use them.
They will help me to form to register my company much easier.
So for example if you are in the United States here I put two links here.
One of them is legal zoom and rocket lawyers.
You can come here and use these Web sites to register your company
legally.
They will help you even if you need some consultation.
They will give it to you.
Right.
So the links are here.
If you want to have access to them.
Now the next thing that I wrote down here is about the name which we
talked about it for the legal name.
An example is that you can use your initials plus ventures or holdings.
So the next part is a very common question that most people have in
this estate and that is when you
should bring a lawyer.
Now whenever you don't know something and you cannot find an
answer for it it's a time to meet a lawyer.
Now there are a lot of lawyers that you can just make an appointment
and for the first session they
usually won't charge in again in different countries.
It's different but most of the time if you cannot find something like this
you can find some lawyers
and pay them by hour and just ask them the questions that you don't
have you don't need to go after
very famous lawyers that they will charge.
For example 200 500 dollars per hour just a general lawyer will be able
to help you to answer your questions
regarding forming your company.
All right.
So more or less that was all about forming the company on the next
part.
We are going to talk about selecting the right domain for your agency
which is a very important step.
So if you're ready let's go for it.
10. The right domain
So the next step which is also very important is getting your domain.
So let's have a look at the documents that we have here.
There are some general tips that I want you to pay attention.
First of all you should know that your VBA and your domain can be the
same or close to each other.
So since you thought about your debate before now your work on
selecting the domain would be a little
bit easier.
Now there is as I said there are some tips that I want you to pay
attention.
First of all use the river or your profession inside your domain.
For example the bad version of it is Social Media Marketing Group which
you talked about it before.
And a good one is for example dental digital marketing right.
For example dental digital marketing dot com.
This way people will understand what you are doing what is your niche
what topic are you are you.
Is your company focused on and so on.
The next tip that I want you to pay attention is that the domain that you
want to select should be simple
and understandable.
What do you mean by that.
Some people go after some difficult names that not everyone will
understand them or some complicated
names just why make it harder to select some.
This most simplest words that you can use for example a way that you
can test it.
If you say this name to a 10 year old or a 90 year old person most of
them will understand what are
you talking about.
Okay.
So don't try to use some complicated names inside your domain.
So the next one is one having one dictation not some words have
several dictations for example.
Dear India right.
You can write it down with double E or e a right.
So this way whenever you want to give your domain to someone they
will ask you.
All right I have to write it with for example double E or with E.
So this way it will be much easier to remember for others.
The next thing that I want you to pay attention is that ending and the
beginning of each word inside
your domain.
For example here we have marketing and group.
So if you use these two wars inside your domain then they want when
people want to write it they have
to write marketing group after each other.
And then there will be 2G.
So it will be a little bit.
It will make it a little bit complicated.
So it is better to avoid these kind of wars.
For example digital and for example legend both of them.
This one end with L and this one starts with ls.
So people have to write double L here.
So it's make it a little bit complicated.
Another thing that is important when you want when you selected your
domain.
You have to buy it by the dot com and decide that by dot or G and dot
net.
The reason is because there are a lot of reasons.
The main one is first of all you don't want others to have it.
And also later if you want to do other things connected to your business
connected to agency for example
you want to start a charity connected to your agency.
He can use that or G or dot net as you see here.
There is another useful tip that I wrote here at the last paragraph on this
document and that is when
you want to purchase your domain on any website they usually offer you
privacy which is not much it's
cheap but I suggest you to have it get it.
Well first of all privacy is having it is much better and desperate people
can not find out who owns
this domain.
What are the contact information for example several weeks ago my
brother bought a domain and he told
me after I bought it I received a lot of calls for several hours and people
called me and they said
All right well we want to design for example design a website for you.
And the thing is that my brother is not a famous person is just a normal
guy.
So he just bought it on Main and he received a lot of close calls.
So finally he told me that I turned off my phone for a day to avoid all of
these calls in general getting
the privacy is much better.
I suggested I do it myself all the time right.
So this was some general tips about getting your domain.
If you forget each of them you can come by here and have access to all
these information.
So that was all about this lecture.
If you are ready for the next one which is the takeaway of this section
then let's go for it.

11. Take away

Welcome to this part.
So I am creating these takeaways for you.
So to make your work much easier later if you want to review what we
had talked about along each section
you can come to the last part last episode which is the takeaway and
review all the information.
So together let's take a look at what we had learned during this section.
So in the first part we talked about the different marketing platforms that
you are going to use YouTube
Instagram Twitter Facebook email Google ads Facebook and Snapchat
Pinterest and each of them is specifically
for some purpose.
You can come by here and read them and then we talked about the
business model getting wanted 10 clients
and charge them one to five thousand dollar per month which will end
up getting six figure annual income.
What you have to do for your clients is to manage their social media
accounts optimizing and building
their website.
The email marketing and search marketing which is about bringing their
website or their content ranking
higher insurgencies.
The next topic that we talked about is about was about selecting the
name of your agency.
It had to pass a legal name and doing business doing TBA which is
doing business as it is suggests to
select two names to go with this structure.
It had a lot of benefits for you.
One of them was that later if you want to change the name of your
company that do if you have a BBA
you can change VBA.
It is much easier considering the paperwork and also use name check
that come to check if the name that
you are selecting is available on all us.
Mark on all social media platforms and then we talked about forming
legally your company registering
your company you can use some websites if you are in the United
States you can use legal zoom or rocket
lawyers to register your company.
If not in most countries is a service like this is available right.
Then we talked about selecting the right domain which is inside your
domain.
It is suggested that you use the river or your profession like for example
dental digital marketing
then it is very good to use simple laws and understandable towards the
next step is to use one dictation
board and avoid using the words that the ending letter and the big in the
first letter is the same like
marketing group.
Both of them starts with G.
One of them ends with a G and the other one starts with a G.
So that was a takeaway of the first section.
If you have any question or if some part of this section it wasn't clear for
you.
Don't forget to write a question for me and I will be there for you.
That was all about this section and let's go for the next part.

Section documents
Introduction
During this section, we will learn the very first important
steps to build your social media marketing agency. Even
though we call it social media marketing agency, but it also
includes a major part which is about the internet and digital
marketing.
Social Media Channels
We are not going to use all social media channels for every
business, but it is important to know what are they for and
where we have to use them. For example, maybe you don’t
need to use Pinterest for a dentist. We are going to learn
more about social media channels below.
• Youtube: Long form marketing
• Instagram: Showcase and highlights
• Twitter: is the load
• Facebook: Combination of Youtube, Instagram, and
Twitter
• Email: Lifeblood of a business
• Google ads: Engine of a business
• Facebook ads: Second engine
• Snapchat: Niche market
• Pinterest: Search engine
Depending on the type of each business, you have to create
a plan on how and when you are going to use each social
media channel. As we go forward we will learn more about
planning.

Business model
It is important to know which way you have to go to build
your agency, what are the steps and general plan for your
business structure.
What is the main plan for your agency:
• 1-10 clients
• $1k – $5k /month
 • Cancel anytime policy
• Local/online
• Start with giving audit
• Grow their business
• Try as many people as you can
What you are going to help clients with:
• Manage SM
• Site optimize
• Email marketing
• Search marketing
• paid = ads
• Free = SEO
You will learn about all of these channels inside this course.
We will spend some time practicing so you can master them
all and get ready for the real world.
Starting a social media marketing agency has 3 major steps
right at the beginning which are
1- Name
2- Company Structure
3- Site
Name your agency
The first step we have to take is to find a name for your
company. Actually it is better to select 2 names for your
business. These names are for:
1. Legal name of your company
2. DBA = doing business as
It is suggested to select 2 different names for many reasons.
For example later you can easily change your DBA but
changing the legal name of the company is much harder.
Also there are some important tips you should consider
while you are looking for a suitable name which are:
 • You can use your initial + holding/ventures for the legal
name of your company.
• Do not name your company after yourself, because you
can not sell it later.
• Name your DBA after your niche (we will learn more
about selecting a niche during the next couple of
chapters).
• If your DBA point to what you do, you already won half
the battle.
• Show reward in your DBA

Also when you are looking for a name you should also think
about a common username on all social media platforms,
for example:
• instagram.com/sameusername
• facebook.com/sameusername
• youtube.com/sameusername
This way people can find you much easier. You can also
follow this rule later for your clients. There is a great tool
which help you check all channels for available username
which is namechk.com . You can write down the username
your are looking for and it will show you in which platforms it
is available.

Forming your company

The second step is to register your company legally. You
may say you can start doing this without registering your
company, yes, maybe you can, in different countries it is
different but there are many good points in forming your
company. If later anything happen, you will be able to
protect yourself, also when everything get serious you will
stop procrastination.
In most countries LLC , or similar to it is available which for
a social media marketing agency it is mostly suggested.
LLC has a lot of benefits which one of them is when
someone sue your company you and your assets will be
protected.
If you are in United states you can use the websites below
to register you company and do the legal work.
• legalzoom.com/
• rocketlawyer.com/
A great tip for those of you who live in United states is that
you can form your LLC in other states even if you don’t live
there. Some states has lower tax rate and some laws are
different.

When you should bring a lawyer?

This is a common question that most people has and the
answer is when ever you don’t know what to do or how
some rules work. Some people are concerned and say we
can’t afford a lawyer. Well you can always pay them hourly
or even you can offer your service. You can help them with
their social media marketing and in return they help you with
your legal work.
Get your domain
The third step is to register your domain, and there are
several instructions that you should follow. Also your DBA
and domain can be the same or close to each other.
1- Use reward/profession: If you can accomplish this task
well, later your work to get clients will be much easier. You
should know what is your niche, are you going to do
marketing for restaurants or dentists (in upcoming chapters
we will talk about selecting your niche). For example:
1. Bad = Social Media Marketing Group
2. Good = Dental Digital Marketing

2- Simple & understandable: Do not use difficult words

that people don’t understand. Do your best to select words
which are very simple so people can remember it if they
hear it even one time.

3- One dictation: There are some word that when you

pronounce them can have several dictation with different
meanings, try to avoid these kind of words inside your
domain.

4- Ending and Beginning: You have to pay attention not to

put words beside each other that the ending of one of them
is the same letter as the beginning of the next word like:
• Marketing + group
• Digital + legend
• …

After you have selected the right domain for your agency, it
is highly suggested to get the same domain with other
endings like .org or .net . The reason is that first of all
others don’t take it and second maybe later you needed to
do something else and you can use those domains.
When you want to purchase your domain there are some
other options when you want to check out. One of them is to
make your information private so this way people can’t find
out who is the owner of that domain. Some times people will
find you and bother you by contacting over and over. More
privacy is always better.
13. Introduction to Facebook marketing & ads
Facebook marketing and ad strategies that will make money.
So in this section we will focus on Facebook marketing and some
powerful strategies in Facebook ads
that will bring customers real customers to any businesses.
All right.
So let's take a look at what we are going to learn here.
First of all we take we will take a look at different type of Facebook ads.
For those of you who are at the beginner estate many will focus on ads
that make money in this part.
It's going to be a very long lecture I think because we aren't going to
learn a lot of amazing stuff
in this part.
Then we will learn more about how to get 1000 targeted emails with
Facebook ads and after that they
learn Facebook offers how we will learn more about viral video a
strategy.
And finally retargeting.
So if you're ready let's begin our first lecture on Facebook marketing.
14. Facebook ad fundamentals
So Facebook ads type.
There are different type of Facebook as.
That's right.
Now for the beginning let's take a look at them.
Let's learn more about them.
And in the next upcoming lectures we'll focus on creating ads and using
some specific powerful strategies
for Facebook ads.
Right.
So here we are the Facebook ads types and generally first of all
Facebook will change this over the
time a lot.
OK.
So maybe write down that if you go to Facebook ads you will see some
other these things will exist but
Facebook may add some other types to it or also and they may change
they may move these elements to
other columns but in general the whole concept stays the same.
So the first one is brand awareness which is good for new businesses.
And here it is.
First of all if you know all of these ads type if you have used some of
them you can skip this lecture
and go for the next one.
We should focus more on advanced strategies.
But if this is new to you or you just want to review it it's the lecture will be
very helpful for you.
So the next one is reach which is here which is also good for high
budget for massive companies.
You need to have for example more than usually more than one hundred
thousand dollars budget.
It's more useful to reach.
We have traffic.
And the next column.
And it is for sending users to our website for different purposes which
along the way on the next up
next couple of lectures will talk more about traffic.
Then you will have engagement which is the post engagement.
And also you have to know that the engagement on images on
Facebook is much more and the more is the
engagement on each post the more organic traffic in or organic traffic or
organic engagement.
It will have.
So you for example you can boost post on your Facebook page and
beside that it will increase the engagement
using the ads.
It will increase the engagement with organic way.
I will show you all these steps.
So the next one is app in a store which we will not focus a lot on it.
Then we have video views.
We will learn a powerful marketing strategy.
The name is 3 0 Club.
Then we have lead generation.
Here it is.
As you can see it is good for using in funnels for example grabbing a the
e-mail of users then do e-mail
marketing then try to convert them from users to customers and saw the
next column we have conversion
which is good for online service.
You sell something on your Web site.
This way you can understand if the user that you have sent to your
website to your store.
Did they buy the product you are offering or not.
Or for example did they tell what estate did they go.
For example the checkout page.
Add to cart page these kind of things you will.
The conversion is more useful for that area.
And the next one is a store traffic which sending which is about directing
people to a local store.
We have catalog says again we will not talk about we will not focus on it
a lot.
Right.
So in general that was the different type of advertisements that we have
on Facebook.
Also there are three strategies to connect Facebook advertising to in a
store sales.
Right.
To increase the ROI.
We will talk about each of them along the way on the upcoming lectures
but very short I will tell you
that titles using Facebook offers for trackable deals.
So you will in the introduction we had it here we'll use Facebook offers
to increase the sales of for
example any businesses specially you can use it for local stores and we
will talk about this there.
I read I wrote down something from additional information if you want to
know more about them right
now then we will have track actions to your clients websites and which is
it is about retargeting and
pick so that we will talk about it.
I think in the last section last lecture of this section.
And then finally we'll have using email marketing offers coupon code
and or passport marketing right.
Again we will talk about this later.
So that was a general picture a general image of Facebook ads right
now.
And on the next lecture we will talk more about the first steps that you
have to take to create your
ads and then some strong and powerful strategies in Facebook ads.
If you're ready let's go for the next part.
15. Facebook ads steps
All right so Facebook ads.
Let's just quickly switch the screen.
And here we are.
Now the thing is that in general when you want to create an ad maybe
you have this experience before
that you want to create an ad just for your page.
And what I want to tell you right now you won't go there but for this
purpose to create to build a social
media marketing agency you need to create a Facebook business icon.
All right.
So let me show you in general when you are in Facebook and you are
an admin of a fan page you can.
Before it was like that you had to come here and click on this arrow to
create an ad.
But recently Facebook changed it.
It is.
It is here on create.
You click on it and you can create a page you can create an ad group.
And even and so you had to click on Add and create yet.
But now it's different since we are going to talk about a social media
marketing agency.
All right.
So what you have to do is to click on this link here business that
Facebook dot com you will come to
a page like this.
There are some information here if you want to look out.
But in general you have to create an account.
So this way with creating a business account you will be able to have to
use one account to have access
to multiple advertising accounts for different businesses.
All right.
So when you create an account you will come to a page like this which
all the information all the icons
that you have will be available here.
And same as before at the top left side.
There is a menu right now we are on business manager in normal when
you are in face we can you want
to create an ad.
You don't have a business manager here.
Right.
So whatever you are going to use and we are going to learn in this
section about Facebook ads and Facebook
marketing will be within this menu that you see here and the first part we
have planned.
Audience Insights and creative.
Then we have business manager as manager which as we go forward
will talk about them here.
We have measure and reports which we have analytics we have for
example pixel which is for retargeting.
Then again we will talk more about it in the upcoming lectures.
After that we will have assets which is audiences images catalogs and
so on.
And we will learn more about them.
And then it will have settings.
So normally when you come here you don't have any account.
You don't have any add account or fan pages and so on.
So what you have to do you have to connect your this business
manager to your fan pages and to your
ad accounts.
So what you have to do you have to come here and click on business
settings another page will open.
And here you can add more people to this business.
I can't or have partners on the left side we have this menu.
For example here you have pages you can add more pages to this
business account and then we have add
icons.
This is the one that we are looking for.
So you have to create an ad as a retirement account.
So you have to come here click on Add account and then click on Add
and select create a new add account
then you have to add follow these steps add the information which
Facebook needs and then you will have
your add account and you're more or less ready to create your ad on
Facebook.
But before that there are some other stuff here that you can go through
them.
For example here you have instagram icons you can connect Instagram
icons that you want to this business
add business add account and there are other things here like payments
security center and so on.
So the next thing that you have to do is add billing settings.
OK you can come here and click select billing or you can come here and
select payments
and add a payment method to your account.
All right.
So these are the general steps that you have to take to be ready to
create your first ad for any pages
that you want to do marketing for.
Right.
So I wanted to combine this two lectures at the beginning but I have
decided to separate them because
the next one is going to be very aligned with it and it has a lot of details.
So I decided to separate the first couple of steps you need to take
before you create the ads with the
one that we actually create them.
And I will teach you the advertising and strategies that will change the
game for you.
All right.
So that was all about the first steps that you have to take to get ready to
create your ad and on the
next part.
We are going to learn how you can create a successful ad on Facebook.
We need some powerful ads a strategy if you're ready.
Let's go for it.
16. Advanced strategies for ad set
So let's begin creating our Facebook ads and learn the steps that we
have to take along the way.
So also I wrote down the steps that you have to take to create your
business my business Facebook business
I can't hear.
So if you forget anything you can come back and review them here.
So we were here.
Click on the menu at the top left side and then select ads manager right
here.
It will give you the general information about the ads that you have
created till now.
So the thing is that Facebook from time to time they will change the look
of what you see here.
So if you are seeing something different don't panic.
It's the same thing.
They just change how it looks.
In general there is there should be a button name create or create ads
somewhere.
Sometimes it is on the right top side or and sometimes it's easier to click
on Create and it will take
you to the page that you have to actually create the ads.
Now if you remember before we have seen these
page on I have put the image here.
And right now it's the same thing but later they may change and they
may add some other elements to
it.
So first of all on the left side we have three parts campaign ads said an
ad now on each of them.
If you pay attention it is written what steps that you have to take.
For example if you are on traffic on ad said you had to select a traffic
dynamic creative offer audience
placement budget.
All right.
For some of them if you change this thing the information that you have
to add may be different.
If you pay attention for example on engagement you have to select
audience placement and budget on reach.
You have to select a page audience payment and budget and so on.
Right.
But the most common one is the post engagement sending to Web site
or video views.
And right now the most complete one which most people are using is
the traffic.
So we will learn on traffic type.
All right.
So right now we are in the campaign.
And we select the type of our campaign.
Then you have to select a name for your ad campaign.
Now this name is for you to remember what this campaign was about.
For example right now I'm just going to I'm just going to ad test one
tweet.
So we know what it was for then under we have an option create a split
test which we will not talk about
it right now.
Later we will talk more about it.
And also there are some specific strategies for a b testing.
We will learn more about his campaign budget optimization.
Again let's not talk about it.
Let's learn more about how to create the ads and also those strategies
that I mentioned before.
So click on continue and here on the next page you have to first of all
select the ads that name.
Now here as I mentioned before you have to add the information about
traffic and for example if you
have an offer dynamic creative which is new audience who you want to
target and placement where you
want to show the ad budget and a schedule where you have to add all
this information.
So all of this information is inside your ads.
Now the next part which is ad you have to create the ad you have to add
image if it is image.
If whatever it is OK the text the links and so on.
So ad set is about the information on the ad and the ad part itself is
about what you're going to show
to your target.
All right.
And underwrite.
So if you pay attention it is telling us based on what we have selected
the size of the people that
we can reach is one million three hundred thousand.
But the information that is available here.
And according to our budget which is daily twenty dollar we can reach to
these amount of people fourteen
thousand seventy five thousand people which we will have around one
hundred sixty two one thousand clicks.
All right.
So let's start from the top.
Select an right name for your ad sets or later you can understand.
Then we will have the traffic.
Choose where you want to drive the traffic.
Now you want to drive traffic to a website to app to messenger or
WhatsApp which in this case it is
the website.
Then we have dynamic creative.
So if you turn this on you can now upload individual assets like images
and headlines and automatically
generate combinations.
OK.
So in general if you turned dynamic creative on later on in the ad part
you have to create you have
to add more images or videos and then Facebook itself will create a
combination for it to build a better
ad for you.
But I don't suggest it right now especially so I'm going to turn it off and
then the next one is offer.
So you have to select your fan page and then create your offer about
offers.
We'll talk more on the upcoming lectures.
Will focus more on them more specifically.
But here you can create an offer and use this offer to do the purpose of
your advertising which here
is to send traffic to our Web site.
So I'm going to cancel this as well and turn it off.
Then here we have audience.
The audience is one of the most important parts selecting that right
audience is one of the most important
part in creating an ad anywhere on Facebook on Google and saw came.
So the thing is that first of all you have to know how you want to reach
your target.
You have to come up with a strategy.
For example let's say if you want to target a low color if your client is a
local restaurant right then
changing.
If your client is a local restaurant and you have let's say an offer for
example in a special price
for lunch with some specific menu you can create an ad and here on
target on selecting the right audience
you can for example target the companies there what the employees of
the companies that are situated
around that local restaurant.
OK.
So this way you can attract the right of the right users the right
customers exactly at the right time
to your store.
Right.
And also if you want to create audiences separately you have to click on
the menu and on assets click
on audiences and you will have that we will take a look at it soon.
So here first of all you have to select a location that's just right.
Then United
States.
OK and again based on the information we give all of these things will
change.
Now we are targeting for example people who are living in the United
States.
Also you can include or exclude some parts for example United States.
Then I'm going to for example exclude let's say for example New York
right.
So this way my ad will be shown to the people who live inside the United
States but not the people who
are in New York.
And also there is a browse button here you can click on it go to each
continent and select the right
country.
You have regions here.
You have a safe location.
And the thing is that you can also paste the address of your for example
a store and it will exactly
just show the store that you want for example you can go down here
and let me change this to include
and let's say let me just zoom in more.
You can use the map to select the right location for yourself or you can
write down the address of it
both way.
Facebook will understand let's say for example you have there is a store
here that you want to use and
this is the location.
And this way you can select for example with a 10 mile radius or let's
say one mile radius.
I want to target all the people here.
OK.
And then we can come down and say for example employees of that
company and this company.
So it will show only to them.
So these are the different ways that you target your audience using the
location.
So I'm just going to remove this and go back.
With just the country United States.
So then we have age range which is from you.
Normally it is from 18 to 65 and more but depending on the target under
the targeted audience you have
to select.
You don't need to select a broad range.
So whenever that you want to do create an ad for any businesses if they
already have a Facebook fan
page if they already have an Instagram or other pages on different
platforms they already have some
analytics about them.
So you can go to do to those pages for example.
You can go to their Facebook fan page.
Go to the analytic part and see what are the top age range in their
business and use that the same here.
Right.
So you can come here.
Let's say for example from my business is usually between 18 my
educational online business is from
18 to 34.
OK.
I have more.
I have students from all age range but most of my students are coming
from this age range.
So this way I will focus my ad on the main targeted audiences of my
business.
Then we have the gender men or women and we have the language
again according to business.
Maybe you have a business maybe you want to do marketing for a
business in the United States but for
example for people who speak Chinese.
Right.
So you have to change the settings right here.
OK.
Now the important part is here detailed targeting the simplest way that
everybody does is that they
come here.
They select some elements about their target and they narrow it down
until they get a good number of
users.
As you can see right now because we just selected the United States
with this age range we will our
target is 95 million people which is so much for a traffic type of.
And it should be general between wanted two million is enough.
All right so we have to come down.
We have to think more about what's hot.
Who is our target audience.
So he can come here and browse.
Go on demographic for example what type of education do you want to
have.
Right.
The parents relationship walk for example Warwick either are the
employees are there for example in
these industries or not.
What are their interests.
Do they.
Are they interested in food and drink.
Are they interested in fitness for example or their behavior.
Right.
You can go through all of these just to it is good to take a look at all the
elements that exists here
for example.
They are travelling a lot the return from travels one week ago.
All of this information exists inside Facebook.
So you can use this browse here or if you write something for example
people who are interested that
in you then me.
All right.
So here we have you Demi schools you Udemy employees you Demi as
interest and on the right side.
It will show you the site for example people who are interested in
Udemy.
There are 10 million people who are the employee of you they me are
two thousand.
So let's say I want to do marketing inside for a restaurant in San
Francisco near you them is office.
So what I do.
I will write down Udemy and I select employers and then this way I will
be able to target and let me
change it to interest me.
Kay so this way when you write something down you can click on
suggestions then Facebook itself will
recognize.
What is you them about.
Then it will suggest you what are the other interests connected to what
you have selected.
For example you can see there are a lot of other platforms as well in
here.
So this way the thing is that.
Let me just add more to this list.
This way it will include the target the people who are interested in at
least one or more of these topics.
Now if you want to narrow it down let's say let me remove all of these.
So here for example right now we have target the people who are
interested in you than me living in
the United States between these age range which they are around half a
million people.
Now let's narrow it down more click and narrow.
And now for example let's say beside that I want to target people who
are interested in social media
marketing right now.
This way you see it decreased a lot.
This way it will target the people who are both interested in Udemy and
in social media marketing.
With all this information.
So this way if your target is too broad for example let me change this
one too.
Let's say this restaurant's chain restaurants Cafe.
So in this sitting it will target people who are either interested in cafe and
restaurant and social
and social media marketing.
So you have to go down down down and narrow eat more until you get
to right size came between half a
million people up to two million people is good for the traffic type.
And there is also another thing here.
Exclude people so you can exclude people who are for example
interested in coffee.
They see decreased people who are interested in restaurants and cafe
and social media marketing but
they don't like coffee.
Right.
So in general this is how you will build your audience but that is not all to
eat there.
As I mentioned before there are some strategies that most people don't
know about.
And right now I'm going to show you what did I mean by that.
So let me just remove these.
All right.
You have to come here on left top bar click on the menu and click on
audience into audience inside and
open it on a new page.
OK.
You can right click on it and click on open new tab so here Facebook will
give us a lot of information
about what is good what what are the good the targeted audiences for
the business now and generally
when you want to create an ad for any businesses you have to be the
admin of that fan page so we can
come here and here select the pages when you select that page.
It will give you the analytics of that specific page.
But right now I don't have any on this account.
It will give you the analytics of that page and also more valuable
information on the audiences.
But right now because I don't have any pages on this account I am just
going to use interest.
So I'm going to say I'm going to.
For example I wanted to create an ad for food and drinks so I will open it
and I will open for example
restaurants and I will add dinner people who are interested in dinner and
again I will.
Here you have two
describe describe the information that we did before on our Facebook
ad.
Here you have to do the same just for the age range and location and
country.
I'm not going to select countries I'm going to select for example
smaller signs Elise California.
Now these are some general information about the people who live for
example in Los Angeles between
these age range the these interests.
Okay let me add more
interest rates for example food let's say barbecue and let's say dessert.
Right.
So now this page the demographic part is not the important part.
The important part is in the page likes.
So when you come here it will tell you.
All right.
In this category that you have selected these are the top ones.
But the important part is the page likes.
So if you pay attention here we have for example secret Los Angeles we
like L.A. and so on.
So here it is written for example a secret Los Angeles.
They have one hundred twenty seven thousand followers.
And from this number.
Twenty three thousand of them are exactly a perfect match for what we
want to target.
All right.
So based on these information instead if we come here and instead of
writing that I get people who like
for example coffee people who for example like are interested in
restaurants and so on.
Beside that if we target the users who are following these pages it's
going to make our ad much more
successful.
So what you have to do is to for example come here you got land let me
open the page they have around
half a million followers and twenty one thousands of them are perfect
perfect match for what you want.
So if you come down here and just copy and paste this name and come
down in detail targeting paste it.
And if you select it it will tell us all right from these half million people this
number of them one
thousand one hundred ninety thousand of them are in the United States
with this age range.
Now what we have to do is to add all of these lists and you can click and
see more.
All of these lists to the first one right here.
Now pay attention that anything above.
You see there is a affinity number here.
I wrote down about it also in this part okay.
If you're F.A. number is over 25.
It's a perfect match for your ads.
All right.
So here we have six hundred and if it come down.
There are a lot of pages that we want to target.
So you see until here 25 you can sometimes go a little bit down but
more than 25 is sweet match for
your ads.
All right.
So all you have to do is to come here in audience insights add the
information and find these pages
and target them.
All right.
So that was all about audiences.
Let's go for the next part which is the placement.
Now normally it is on automatic placement which is recommended but it
is not recommended.
So Facebook generally put it on this one because they want to make
more money and you have to edit the
placements.
For example the ad that you are going to create it must fit for Instagram.
We don't we are not going to target that right now audience network.
We will not target that messenger.
We will not target that.
And also here there are a lot of PAS for example stories marketplace
and so on the one that I recommend
mostly is Facebook feed because generally it will bring them more
results.
So we selected the placement and then we have the budget and the
schedule.
Now here you have to optimize your ad based on what you exactly want
here.
For example it is on a link clicks.
So based on the people who click on your link you will pay for that.
You can pay for impression.
You can pay for a landing page view and so on.
OK let's say we will put it on linked links.
You can add how much you are willing to pay for Perry click or put or
don't write it.
It is optional.
But in general you have to write down how much is your budget.
You can put it on daily or a lifetime.
For example I want to spend one hundred dollar right.
And I want to run my ad for for example seven days.
They will calculate it and do the rest of the work.
And you can select a start and the end date here to schedule your post
or run it continuously on an
event where you want you can just select pause or delete the ad.
So this way it is telling you that if you spend 20 dollar every week you
have to spend one hundred forty
dollars.
So more or less.
That was all about the ad said since it is taking so long.
Again I have to cut the lecture and on the next part we will talk more
about the ad so when you're done
here click and continue.
So that was all about this lecture.
And if you're ready let's go for the next part to complete our at.
17. Advanced strategies for ad
On the previous part we started to create our first ad on Facebook.
We build our ad set and right now we have to create the next part which
is create the ad itself.
So here we are on the next step here.
We are in the ad part and well you have to select the name for your ad
something that you recognize
whatever it is.
And then after that we have the identity on which page you want to do
this.
Okay so because in the placement path here we just selected
Facebook.
We only have Facebook here.
If you want to add Instagram or other places you have to go back in the
placement add them.
And here you have to select for example if you add Instagram and the
placement when you come here you
have to select an Instagram page as well.
So here when you are admin of your page the page will appear.
If there are many pages you select on the arrow and select the one that
you want.
So after that we are going to have the format of your ad.
We are going to have carousel of style.
We're going to have single image or video and the collection that the
carousel.
I think you are familiar it's like a slide show.
People can go left and right and see different images or see different
videos single image a single
image and single video are the most popular one.
And myself I receive most of my results from this one.
Now there is an interesting option here.
So when you turn it on Facebook will suggest you different kind of
different templates for creating
your ad.
So let's take a look at these templates and each of them has different
use.
So there are some benefits of using these kind of templates or you can
build your own.
So let's take a look at this one.
When people click on your ad they see something like this.
So here it is this is a sample they will see some images some takes
about it they can see more by going
left and right and right at the end you can have your call to action to
direct your user your audience
to the next step.
OK.
So this is very useful you can for example add a contact form at the end.
So when they see your ad and they come down they write down the e-
mail and their name.
For example let's say you want to capture e-mail leads Facebook can
also have another form for this
purpose.
You can add an e-mail.
People click on your ad and they see something like this they have to
write down their e-mail.
And the full name and then submit and they will be they will be added to
your email list later we will
learn more how you can connect an e-mail list to your Facebook.
But these are some templates that exist here that you can use.
But right now we are not going to use them.
We are just trying to create a normal simple ad on Facebook which will
bring results.
So after you selected a single image or single video under it you have to
upload the images or the videos
that you have.
There are some information about what kind of image or what kind of
video you have to upload the format
the size and so on.
It exists here but the simplest way is to use another platform which is
very useful and you can create
your ad very quickly.
Now you can use the if you are professional in this topic.
If you are good at creating nice images or editing videos you can do
that.
But here there is a very popular platform that a lot of people use and you
can do the same.
And that is convert that can convert itself has very good tutorial about
how you can use this.
I suggest you to learn how to use this platform is really useful.
So just go to come with dot com sign up and when you are here itself it
will give you a lot of options
of what you want to do next for example social media presentation
poster Facebook cover flyer Facebook
post Instagram post like banner and so on.
You see there are a lot of options and his completely ready.
So what do we need right now is a Facebook ad.
So Facebook ad and as you can see it being sample for us
and this is the page ratio for the Facebook ad on the left side.
There are a lot of options you can search through these templates.
You can write down for example let's say your business is about
something you write down the topic their
samples will come let's say we want to use this image for our AD.
Now the thing is that in camel you can read everything you can move
everything you can.
For example you can change that takes write something else here and
you can change the image you can
add elements on the left you see there are a lot of things you can add
elements.
Again here you can come down and search for the elements.
You can add text.
You can add background you can upload images and I will show you.
For example let's say first of all on camera if you pay attention.
Let me see if I find anything here.
You see on there it is there is a free ride.
Most of them are free.
But there are some images.
For example the background image is there.
It has a license and for example you have to pay one dollar for it.
You don't need to do that because there are other platforms that provide
very high quality images and
you can use them for free.
One of them is on a splash dot com you can come to on a splash as you
can see right top here can come
to this place.
And for example you want an image for Peter.
And these are the images you see for example.
This one is really good.
You can you can just click on download and download the image and
then go to camera here and upload
the image yourself.
So this way you can use high quality photos for your ads or whatever
you want to do.
And all of these images are free to use.
So don't worry about the license.
There is also another platform like on a splash and that is pixel B so you
can come to peace a bit dot
com as well.
And again search for what you are looking for.
And there will be a lot of images and illustration also as well.
So for example we can come here and use this one for our at I think
actually it's the same here mate.
Right.
It's the same image.
So when you're done with editing your image all you have to do is come
here and click on Download.
Select a format on our monitors on P.A. which is okay and then
download it.
It will take a couple of seconds and it will download the image for you.
Right.
So let me bring the image inside our Facebook ad.
So here we are.
This is the upload image part and
upload here it is.
The image is ready as you can see it is visible here.
Now this is the mobile view.
You can change it to desktop view and it will look like this.
It's very nice and clean.
Now there's one thing that before you upload the image you have to do
and that is to check if the image
works best via the Facebook at.
So here I put a link here for you.
Text overlay just click on it.
And in this page what you have to do is to upload your image and then
Facebook will will analyze your
image and will tell you that.
Is it good.
Is it.
You see there are the ratings here.
So let's do it now.
So it is ready and as you can see it is then your ad will run normally.
And the image is okay.
Now the thing is that if you use a lot of text here if your texts are not
clear it's not there are not
readable.
It will give you different ratings.
But for now for this image it's perfectly fine.
And it is okay to use it.
So it is a very useful tool before creating any.
And use this tool and it will help you a lot.
So here we are.
We have to write down the text you are ill and the headline.
So this is just a sample.
You are able to show you how it will look.
So as you can see it added the information off my Web site here which
is not connected to the Spitzer
thing but it is just a test.
All right.
So in the headline part talked about your ad what your ad is about this
pizza taste however starting
today.
Right.
So this will be a topic you see here a change.
This was the title of the ad.
So the title should be about your ad what your ad is about.
It's about context.
It's about a sign up form it's about a new product.
It's about whatever it is.
Right.
And here you can explain more.
If there is more about it or if there is any review any feedback about your
product you can add that
feedback.
For example you can write down
this is just a sample of what you can create and what you should
generally write in these places.
Then we have the call to action button which select the one which is
more connected to what your ad
is about.
For example here you have download get off forget code and request
time see menu for example see menu
will work just fine.
Shop No no.
For this one maybe get off or see menu for example you can create an
ad about the pizza shop and give
offer a discount offer to the people who see the ad for example get 20
30 40 percent discount on your
first visit to our for example pizza shop and then click on get offer and it
will direct them to the
link that you have written down here.
So for now we will just select see menu and you can direct people to
your web page which includes all
the menu of your food with location and maybe booking for the
restaurant right.
So if you want to created in different language you can use this option
as well.
There is another option down here which will talk more about it in
retargeting in the final lecture
of this section.
All right so in general when you're done you can come down here and
click and confirm.
Facebook will review your ad and if everything about it is fine they will
activating it and it will
start running.
Okay so let me see if I missed anything here.
So more or less we have talked about everything and right now you
have learned how to create a simple
and successful ad on Facebook.
Okay so don't forget about the important things we talked about in the
previous lecture and this one
me when you want to create your email.
Be careful that it checks out with Facebook.
The email check for the text overlay and when you want to create the
target your audience use those
are strategies that we talked about.
Make sure the placement is right.
Don't show your ad on useless places that you don't need because it will
chars more money from your
your pocket or your clients pocket and it won't bring any result.
Okay so these were a general view of what we had in this park and
there is another thing which you can
do in addition.
So there is a bonus here.
I wrote down for you then the thing is that when you start to work with
clients you have to give them
something beside that you are delivering results for them.
They need some analytic monthly or weekly right.
So the thing is that even though the Facebook Instagram they provide
an Al takes themselves you can
use some other platforms which do this much more professional.
And when you have clients you don't need to be worry about the
payment of these services all right.
So one of them that I used before I wrote down the link here so you can
come here and click on it.
You can start your free trial and you can add your social media platforms
and it will give you the analytic.
It will do other stuff as well but in general it will give you the analytic of
your page so you can
provide the same analytic from this website to your clients and they
believe they will be very happy
about it.
All right.
So more or less that was all about this lecture.
If you have any questions don't forget to write it for me.
And right now don't go for the next lecture.
I spent some time just practice on creating a sample at all right.
So for example start your ad go to audience insights.
Just try to play with everything.
So what we have talked about is stay in your mind.
All right.
That was all about this lecture and the next part.
We are going to learn more about how you can get around 1000
targeted email list with using Facebook
ads.
So if you're ready let's go for the next part.
18. 1000 email leads with Facebook ads
Welcome to the next lecture.
Till now we learned how to create a successful Facebook ad that drive
traffic that make money for any
type of business.
And here in this part we'll focus more on some advanced stuff in
Facebook ads and Facebook marketing.
So here we are in this part we are going to learn how to get 1000
targeted emails with Facebook ads.
Now the thing is that you may hear this word a lot.
Targeted you may in marketing you may hear it a lot.
Targeted e-mails targeted users targeted followers targeted customers.
When we say targeted we mean the right the exact person for the
business the exact customer for the
business.
So here we don't mean just one hundred random emails of people that
may be they like what business has
to offer or not.
We are talking about 1000 people who are interested in what company
has to offer and also more or less
like to buy the product.
So they are ready to buy the product.
They just need a little push.
So the general structure of what we are going to do here it has almost
five steps.
So the first step is that we have to create a contest.
Now you may heard this before we create a contest and sell a product to
people use a contest to attract
more people to your business and so on.
But here we will go very deep and there are some professional steps
inside that will deliver results.
OK so create a contest and post it on Facebook then you will have to
run ads for the contest.
Then you have to use that contest to capture emails.
We have to give the reward and then direct people to the store.
So this is the general structure of what we are going to do.
Now we will spend more time understanding exactly what we have to do
in each step in the most practical
way possible.
Right.
So the first thing that we have to do is to set a valuable reward
connected to the business.
And Miguel give him a ride must be valuable for people something that
they want when the client says
you are crazy.
Meaning you are on the right path and low value reward is equal to no
result.
So first of all the reward must be connected to the business meaning if
the business is about for example
it's clothing store do not go and give a pet.
Right.
If it is a restaurant don't give for example cash OK it should what you are
giving it should be connected
to what the business is about.
The reason is because the people who sign up for the contest are the
people who like you are.
OK.
And the reward is connected to the business.
So after the contest is over these people are still interested in the
business.
So this is very important point that you have to pay attention.
I see a lot of people that they give other stuff and more or less.
It's not working for their business.
The reward must be valuable something that people want.
Okay.
You cannot go out there and let's say for example you have the business
is about a clothing store and
you go out there and just give for example some low value T-shirts.
Right.
Something that people don't even care about.
So it has to be something valuable.
How you can understand is valuable when you represent the rebar to
the client.
You sit down with your client and say All right we have to create a
contest.
And the rebar for example should be 50 shoes right.
The rebar should be that we are going to if it is a restaurant or a it of the
fast food free meal for
a month for example or something like that.
When your clients tell you that hey you are crazy It means that the thing
that you have selected is
just fine.
And it will work lower value reward is equal to no result meaning if you
select something which people
don't care about it's not going to have the effect that you want.
You are not going to get the result that you are looking after through this
strategy.
Right.
So these are important.
You have to pay attention.
The next step is to design a good ad image.
Now before we talk about karma on the previous part we wanted to
create our ad we talked about karma
and I mentioned that karma itself has a lot of tutorials so you can use
them.
Here it is.
I put the link design the school dot com dot com slash tutorials.
You can come here and click on it.
The page would be open.
They have a lot of short tutorials and we are spending something like
less than one hour.
You will know everything about this platform and how you can use it.
And it will help you a lot especially in digital marketing field.
You can create a lot of great content this way so you can come here and
watch these videos to learn
more about them.
And then in general the are going to use combat to create a good quality
image for our contest.
First of all the image must show the river right at the beginning when
when I wrote down here it must
show it must show the river first meaning that when people are a scroll
scrolling when they see the
ad then they see the image immediately.
The first thing that they see must be the river right.
It must show the value in dollar usually in the right top corner.
I will show you how.
What do I mean by that.
So here we are in combo and what we are going to do is to create a
Facebook post right.
So I'm going to search for Facebook post
OK here it is for example the first one right.
And you see there are some lines on this image.
It means that it is not free.
And if you want to use this image you have to pay a thing one or two
dollars something like that.
But since we don't need it we are going to delete this image and the
thing is that you you must have
a good image of the products of any of the company that you are
working on.
All right.
Using other images wants you to walk.
So if again if the if you're the company that you are trying to do
marketing is about as fact is a fast
food.
You must have a good image of the food that they are producing right.
But here right now just for a day just as the example we are good use in
image from on a splash right.
So let's say that we are going to give away shoes for this example and
come on.
First of all you can search for shoes here but it is much professional to
use and other websites like
on a splash.
So I'm going to search for shoes here.
So for them these are nice for advertisement but you have to pay
attention to the size of your post.
You see it's more or less something like a square.
And we have a taste for it.
I think this one works just fine.
So I'm going to download this and let's come back here to Canada and
go to upload here and upload the
image
it was a couple of seconds and it will it then we have to drag and drop it
into our
if you put it at the left side you see some some were at the corners.
It will put this image as the background.
But I want to make it a little bit bigger so I'm going to just avoid that and
resize it just by myself
because I want to bring it a little bit higher so I have some empty space
at the bottom of the screen.
And with clicking on position and backwards you can put this image in
the back and then maybe moving
these takes a little bit down right some more or less it looks nice.
So the important thing about this image first of all as we talked about it
here it should show it.
It must show the river first.
Okay.
So here we are.
And when you're looking at any major like this you see only one product
here.
It's not complicated.
It is easily understandable.
And it is this shoe.
Now we have to change it takes here and writes something connected
to what we have.
Before that we had another step which we have to show the value of the
reward that we are giving right.
So let's say we want to give 20 shoes like this.
All right.
And let's say this shoe.
This shoes worth something around 30 dollars.
Right now I want to put a triangle on the top right side.
I'm going to use elements.
And here it is.
I am going to just rotated scale.
To something like this and select a color that attract the attention.
Okay for example red orange.
This kind of color usually grabbed the attention immediately and I'm
going to add a text.
So I'm going to write down
for example six hundred dollar value right.
We're going to make it a bit bigger.
And changing the color may maybe
so it stands out and maybe making the triangle a little bit bigger.
Right.
So something like this and the next thing that you have to do is to
change the text that is here.
So I'm going to write down you away.
But as you can see the font is not so understandable.
We have to use things that easily.
When people read it they easily understand that some complicated fonts
that make things harder to understand.
So the next thing we have to do we have to write down about to give
away the giveaway is about 20 something
shows the type of the product okay whatever it is the name of the
product.
So according to the business that you are working on you have to write
the name of the product.
And under it you can add more ELT not so much but more information.
For example in five colors and if there is any more information write it.
But my suggestion to you is to just do your best to keep it as short as
you can maybe change the color
to something like this
on the lower the law some more or less.
It's looks nice and I'm going to download the image and more or less.
We are ready.
Here we are creating the design.
So as I said before the important steps are first of all show the reward
right up front and then the
important thing is show the value of the rebar not one of the real value of
one of those rewards but
the whole give away.
Okay.
This makes it look much more interesting.
So we have the image here.
The next step is to use the user platform for the giveaway.
Now you can do it yourself but I don't suggest it because there are a lot
of there are good platforms
out there which will help you for contests and giveaways which will make
your work much easier.
For example here I mood there is one platform that I used before and it
is very good.
The name is the works.
So the link is here you can come here and open it easily create beautiful
contests giveaways coupons
polls quizzes and more.
Right.
So if you want to know more about these are some samples you can
come here and view them.
If you want to know more about what you are going to get from this
platform here on the underpricing
it is written.
What options do you have for example if you want to use it for free.
You can have only 100 participants in contests and give away a per
month.
Right but since you are doing marketing for other companies you can
put all of these on their bill or
since you are making money you can pay it yourself.
Anyway this is a very good platform.
It really works good with Facebook right.
So let's go for the next step.
Create your offer inside the platform that you are using when you sign
up and create an account.
It is very easy to use it.
It's very straight and when you create your account you will see how you
can create the offer.
It's very easy.
Create the offer and connect two to Facebook.
All right.
The next step is the for is to write the posts.
We actually have to create the post inside Facebook so let's come to
Facebook.
This is my page.
And let's practice here.
So I'm going to select the photo here and there is it.
So this is the photo of our contest.
So there are some general steps that you have to follow to write a good
copy for your contest.
The first thing that you have to do.
Let me write it as some something like a bullet point so you can
understand it easier.
The first step is to write the rebar.
OK.
And it is suggests that to put it inside to a star.
Okay so here our reward is 20 something shoes right.
The name of the shoe and when you're done.
Close it and in front of it right the value which in our case is this.
Give it a fourth.
Six hundred dollar right.
This is a step 1 step 2.
So here you have to explain more about the contest what why you are
planning this contest.
What is this about.
And so on.
So for example let's say summer is already here.
And we are
giving away
something in the name of the shoes and put the place empty shoes too.
Twenty two lucky winners.
Right.
So this was no step number two.
Let's go four step three.
Now you have to write down how people can enter the contest.
OK how to enter.
Come down and write down.
Let me just separate these steps so you can understand it.
But step one to life the post.
Step two.
Click the link to enter the contest OK.
And link here.
Right.
So it generally depends on you how you want people to enter the
contest.
We can say for example like and show the pose like and tag to friends is
under the post and so on.
But don't make it so hard because as hard as it gets less people will join
the contest.
All right.
So here they just need to like the post and they click on the link which
you will receive from whites
and the rest of whites will do the job.
You can select the winner from the whites you can send reviled to
people from the All Blacks and so
on.
So this was generally the number three.
And one thing when you want to write down the how to enter use the
word steps.
It's it makes it much easier to understand for people.
And finally you have to mention that we will announce the Venus on for
example some date.
All right.
And that's all you have to do create this posted and you're ready for the
next step.
So let's go back to our document here.
So start I wrote down the information here.
Start with the rebar.
Put it inside star sear it will attract more attention.
Write down the value in the currency.
Explain how people can get into use the word steps.
And finally when you're done publish the post and then after that create
an ad for the targeted audience.
So on the previous part we learned how to create a very good Facebook
ad.
Now we have post we have a contest.
Create an ad for it with spending something around 80 to 100 dollar you
can grab almost 100000 targeted
e-mails.
All right now still we are not done here.
So till now you created the post you created the contest and you created
an ad for it.
Now after you ran the ad and you get e-mails usually with the amount
that I mentioned you more or less
you will get close to 1000 e-mails sometimes for example in my
experience sometimes I get eight hundred
emails sometimes I get 1000 1200 e-mails.
All right.
So it will be something like that.
Now the thing is that there are some important notes inside it when you
change the screen when you ask
people to like that post.
There is something that you can do when they like and then you opened
up.
When you click on the post and click on the list of the people who like in
front of it it shows that
if they followed your page or not.
And this way you can invite the people who are not following your page.
You can invite them to follow.
So beside that you are grabbing e-mails you are giving away some
rebar and you made a contest beside
that you are growing the audience as the peep the number of people
who are following the page.
So this was number one.
Number two when you want to announce the winners first announce the
winners from the e-mails that you
collected.
Kay mentioned that you are going to announce the winners on the e-
mails first why you should do this
because well people are expecting for you to announce the winners and
they are wondering if they are
in the vignerons list or not.
So when they receive an e-mail from you mostly mostly they will open
the e-mail.
So this way you will increase the open rate of the first e-mail that you
are going to send to them.
Let's say we grabbed one thousand e-mail leads.
And what good it does if let's say almost all of them open our e-mail.
The thing is that inside the e-mail you have to provide a discount coupon
for the other products.
OK well first of all you announced the winners.
These people Davon and they can for example claim their river already
from here or they can contact
us and so on and so on.
Also this is the 20 dollar discount coupon code and you can use it.
You can come to our store or you can for example order online and get
your discount this way.
You can increase the sale immediately with this pending couple of
hundred dollars.
You can increase the sale immediately to a huge number.
Right.
So these were some important advance tips inside this strategy.
Now there is another thing.
This will help you more to convince your client for a contest like this.
You have to understand you have to learn how to calculate the value of
each new customer.
Right.
So if this business get a new happy customer what does it worth for the
business how much this business
is going to make from one new happy customer.
So there is a formula here.
Value of a new customer is equal to how much they buy.
On average each time.
Right.
So whatever the business is about let's say if it is a restaurant there is
an exact not exact average
number right.
Every people come to rest one day generally for example they may
spend 10 dollar 20 dollar on a meal.
Right.
So that is the average number.
You have to put it here.
Multiply by how many times they buy per year maybe in each year they
for example let's say again if
it is a restaurant they may come to the restaurant let's say 10 times.
All right 10 times 20 dollar it is two hundred dollar for how many years
they are going to stay as your
customer on average were well average customer usually.
And this is when the customer is happy.
Average customer usually follow every business about four or five years.
And usually after five years something happened a move or they do
something else.
So usually the number the average number for example for restaurant is
five years.
Right.
So you should make a research and find out these numbers.
So twenty dollar ten times per year for five years.
It is one thousand dollar.
So the value of each new customer for for example is just a normal
restaurant is 1000 dollar.
And if you can bring for example 20 new customers.
So the value that you brought to the business by this simple strategy is
not 100 to under 200 dollars
that they just bought right away.
It's 20 thousand dollar we they spend over time.
If this they happy.
So it may look a little bit complicated if there is any part that you didn't
quite understand you can
go back and review this lecture again.
And if it's still it was hard for you can write a question for me and I will be
there for you.
And on the next part we are going to talk about Facebook offers not
Facebook offers are another useful
strategies that will generate money.
We'll have an instant effect on the business.
All right.
So on the next part we are going to talk about Facebook offers.
19. Facebook offers to increase ROI
So the next thing that you are going to learn here is Facebook offer.
Now some people makes Facebook offers weird contests.
They're a little bit similar but on contests we are giving away something.
And for example grabbing e-mail leads but on Facebook offers V.
There is an event for example let's say you have 20 percent sales on all
of your products or on some
of them.
And for that you have to create a Facebook offer.
So let me use the screens right here we are Facebook offer and the
place that you can have access you
fund find offers is go to your Facebook page.
And when you want to write a post here you see it is written offer click
on the offer and it will open
a special window for it and it will show you how it will look.
So first of all select the type off your Facebook offer according to the
even that you have.
Do you have the discount amount discount free shipping by X get Y
discount and things like this.
OK according to this you can edit some features.
Now let's say we select discount person.
Right.
How much percent you can show that here as well.
Now write down a headline for it like something
something between three or four wars that explain what this contest is
about 20 percent of your product.
Okay.
For example these type of shoes.
Right.
And then select a time when it's a start when it ends.
It's a start for example from now and ends on the time that we select it
and also easier is it online
or in a store or both.
You can select that and you can add some promo code here.
If you have any and also you can select a special call to action what.
Right now it is unsafe.
Meaning people see this offer and they save it.
Okay.
And if they don't read it if they don't use this offer later before it ends
Facebook will remind them
that hey you wanted this offer and it will end soon so use this offer
before it ends.
OK.
There are some other stuff like send the message get direction call now
and so on.
Some of them are off for example let's say you want to activate shop
now here.
If you select online then the call to action shop now will be available so
people will see this offer
they click on shop now and then they will it will direct them to the store
right under.
You can add the description which I suggest you to add the description.
It will have some additional information.
For example you can add that
customers feedback about your product you're okay.
The prior target was fantastic and high for the world again.
Now don't use fake reviews.
Obviously any business have some customers and that cost.
Those customers have good and bad reviews selecting good reviews for
that and put it here.
Or if there is another thing that come to your mind that you think it's
going to be more effective you
can use that the other sentence.
All right.
So generally this is the Facebook offer and also use the same strategy
to create the image for the Facebook
offer gay.
The strategy that we use on the previous lecture went to camera.
We selected our product.
Write down how much your customers can save using this offer and
what is this offer.
About just in one two three words.
Write it on the emails and also don't forget to use.
Where is it.
The text overlay tool from the Facebook.
Okay don't write down for example to four lines on the image and then
upload it because when Facebook
see okay there is something wrong with this image.
When you upload it here for example there the quality of your image ad
is low.
Facebook will show it to a few amount of people right.
So be careful about that.
Tested here before you upload your Facebook offer.
Now the thing is that when you create your Facebook offer and you
upload it.
If you pay attention under the posts that you create there is a button it is
within boost right.
Do not use that button right.
The reason is because when you click on that button it has some small
settings for creating the ad and
the rest of it Facebook do it itself and usually it doesn't do a good job.
So the result won't be very good.
So after you published your offer go to ads manager and create an ad
for it and select engagement type
right before we talked about it here under consideration.
Come down here and it is engagement it is doing the same thing as the
boost button on your Facebook
feed page.
But the difference is that here you'll have access to all the settings you
will be able to select a
placement to create the right audience for it and so on.
If your business is online use audience insights to target the right
audience.
If it is low call you can target the people in some specific radius and
that's all this way.
For example let's say if you want to do marketing for a restaurant and
you have a special launch offer
you can target people who are in the same specific radius and working
for some specific companies you
can target them and show the ad for example and also you can select
the time free from what time to
what time you want to show that it is at this schedule part when you
want to create your ad set right
at the last part of the ad set.
You can show the ad for example during from morning till before launch
to the P or till evening until
the workers are working.
And this way you can attract those workers those employees to get to
the restaurant and redeem that
lunch offer right.
So that was all about the Facebook offer and the thing is that don't just
spend your time listening
to me here.
After each lecture if it is if we have a complicated lecture something like
these.
Spend some time to practice right now go to Facebook create an offer
Let imagine in your mind and all
right.
I want to do marketing for this kind of company and go to Canada create
a good image for it.
Come back here go to your Facebook page create a good offer for a just
test everything.
Play with the tools there.
This way the things that I am telling you won't just vanish from your
mind.
After a couple of hours.
All right.
So the more you practice the longer this information will stay in your
mind.
Right.
On the next lecture we are going to talk about viral video a strategy.
It's very powerful and it has a lot of benefit in attracting new users into
the business.
All right.
So that was all.
Don't forget to practice and let's go for the next lecture.
20. Viral video strategy
All right.
So welcome to the next lecture.
In this part we're going to learn viral video a strategy which is extremely
powerful and useful.
So an appearance later we talked about Facebook offers.
And here we are.
Viral video strategy.
Now the thing is that inside this a strategy there is another strategy
which is called the 3 0 Club.
And as we go forward I will point out what do I mean by that.
So in general we have three steps that we have to take in order to
receive benefits from this strategy.
So here we are on the step number one pill per video.
Connect it to the business with a reward or offer.
All right.
It depends on your goal.
Now the thing is that here in this strategy we are not talking about how
you're going to create a video
right.
We are not talking about the video quality the mixing or we are not going
to practice things like that.
OK but in your video must follow some instructions in a moment.
I will share with you.
So the first one is that this kind of videos that we are planning to make
them viral.
Either they must be emotional or informational not informational videos
are for example things like
how to do this how to for example.
Ten steps to accomplish this task.
Three secrets about this right.
These are all informational videos and emotional videos are the ones
that focus on the emotional part
of each person.
And after they watch it they are touched and they want to just share the
video with their friends and
so on.
OK.
In a moment I will show you an example.
It has to be connected to your business.
So if your business is about.
For example it's about a bakery.
Don't share an emotional video about giving cash to a homeless guy.
All right you can change it this way that for example this bakery cooks
some food some cookies or some
cakes and give this to the people who are hungry and so on.
You can create these kinds of videos but in general it has to be
connected.
There must be a connection.
Don't share this for example.
Your business is about electronics and show videos about food for
example don't need go that direction
because the result that we are going to receive you won't receive it that
way.
Then you must have the video file on your piece your or your laptop.
The thing is that what you are talking about it's not sharing a link of a
video on Facebook.
You have to actually have to upload the video or the video files and you
can use some generic videos
which don't have any license.
All right.
So let's say the business that you are working with they don't have the
ability to create a video.
They don't have the budget to create a video like this for this kind of ad.
What you have to do online you can find tons of videos that they don't
have any license and you can.
You can use them for free.
All right.
All you need to do is to either do it yourself or find someone who makes
the videos.
All right.
So let's watch a great example from 1997.
And in that time even though that there was no marketing like exists
today Steve Jobs managed to do
something like this.
All right.
So I put the video here you can watch it yourself and let me turn on the
sound here.
So here is the video here's to the crazy ones the misfits the rebels the
troublemakers the round pegs
in the square holes.
Now as you can see the thing is that all of these videos are generic
videos.
They don't have license.
You can take it from for example on news or somewhere else.
Apple in that time created this ad and as you can see after all this time it
is very powerful.
And if you can create something like this today it's going to change any
business.
The other thing is that you see it's just a couple of videos some generic
videos from without license
from anywhere and we'd just normal music and a voiceover.
And I think most companies can accomplish something like this today.
Right.
So this is not something crazy or very expensive to create.
Even you can do this yourself.
There is a software that you can use
which is very very powerful for video editing but it is not so professional
or advanced.
Okay.
If you have absolutely zero knowledge of video editing this software is
going to help you alot.
It's very easy to work with.
You can watch a video a simple tutorial on youtube for 10 minutes and
start using the software quickly.
I also edit my videos of this course of these lectures.
I edit them with contagion right.
So we are spending a couple of days learning and practicing how to use
Campagna.
You can easily create some video like this that make some generic
videos add music ovary and video speak
over right someone to speak about something something like that.
It's very simple to do.
Now this was just an example.
You can search more for it.
You can come up with other ideas.
I just made a suggestion here to make your work a little bit easier.
Alright so that was all about the first step.
Then what you have to do you have to publish the video on Facebook
and if you have anything your in
your mind to write a caption You Can Do It.
If not it doesn't matter.
Later you can add the caption So that was all about the step one a step
to create an ad for the video.
Select video views as the type of your ad here we talked about it.
Okay here it is.
This is the video types.
And here it is video views.
All right.
So for this ad you have to select video views more or less.
It is similar to engagement but it has its own advantages for videos and
then select the countries that
are speaking and understanding the video's language.
So if the language of your video is English.
Don't advertise it in other countries which there are speaking other
languages.
Right.
For that I usually for English videos.
This is for the time that your car the company that you're creating ads for
is not just a local business
it's online.
OK.
They can have sales from all over the world.
So I use United States United Kingdom Canada Australia and New
Zealand.
These five countries I use it for creating ads from my businesses mostly
because it is it's not focused
on a specific location.
It is all over the world and we can have customers from any countries I
use.
These five countries for my ad now write the keywords connected to the
video and your business use suggestions
until it's reached the 10 up to 20 million people.
OK so if you remember at the right side of your ad it shows how many
people you can reach with this
ad.
It should be something within 10 to 20 million and then you want to
select the keywords you select for
example write down 5 10 keywords and click on Search in front of it.
There is awards written suggestions right click on suggestions and it will
suggest you other keywords
connected to what you have written down.
Then after that you have to select feet page for the placement.
So don't go after the side columns or other marketplace or other things
like that.
So just show your video on the feed page.
Now the thing is that I don't think I wrote it down here.
When you create an ad for the feed page and your ad is a video the
thing is that people when they are
scrolling down when they see your video they don't hear any sound from
it.
Sorry.
Take this out.
They don't hear any sound from it.
Okay so the thing is that your video must have subtitle under the case or
when they're scrolling down
they see it right there.
They will.
They should be able to read the first couple of seconds and if it attracts
them then alright I am going
to click on this video and oh it is a nice video.
Right.
So try to add a caption subtitle for your video.
The next thing is that select set the pricing set the budget five dollar a
day and let it run.
Now the result per view has to be less than 1 cent if you run your ad and
after one or two days you
see that it is more than this number.
The price of one single way you stop your ad change so things inside it
maybe edit and maybe change
the intro of your video maybe change the way you created your ad
change the keyword change the location
work with these things until it's go under 1 cent now.
Before I mentioned 3 0 clock.
Our goal here is to reach to this number right.
Per View.
We have to expand this number or less per view.
Now how we can get to this.
The thing is that as you run the ad over the time when people like your
ad when people like you a video
they will share it.
Let's say I see a video.
You created an ad you uploaded that video and I see it and I like it.
So I share it.
I like it.
I leave a comment maybe and I share it on my feet on my profile.
And then let's say I have 500 friends and from those five hundred fifty of
them saw the video.
Right.
So simply with one single view you added 50 other views straight.
Right.
So the way that you have to calculate so you can be able to get to this
number is that you have to consider
organic views as well.
All right.
So you have to calculate this and see.
Right.
This the video had for example 100000 views till now.
And the span for example sixty dollar fifty dollar.
Right.
You have to make the calculation yourself.
Now the third step is the part that we actually perceive result.
So when you see that your video is responding very good and the
numbers are looking good.
You can add a caption to your video right the post right.
For example one or two lines above it.
And direct people to a landing page very capture leads.
All right.
You can for example click here to join this contest Click here to get a
free something like this click
here to anything.
All right you have to come up with an idea right caption write something
and direct people to your Web
site.
Okay.
Even if you direct people to your Web site that's fantastic right.
There's another way that you can create a custom audience on
Facebook and say All right I want to target
the people who watched 75 percent of this video and I want to create
another ad and just target them.
So these people who watched more than 75 percent of your video are
more likely into your business.
All right.
So you can start to work on them we can show different ads to them to
bring them into your business.
So for example you can create a contest ad and target the people who
watch 75 percent of your video
or 100 percent of your video.
OK.
These people are more likely to convert.
So let me show you how you can create a custom audience for your
video here.
Right.
So all you have to do is to come to Facebook ads manager and click on
the menu right at the top and
select audiences.
All right.
We are here right now.
And when you do here at the top it is written create audience.
Click on it.
And it is written.
Custom audience select custom audience.
And they have a lot of options.
For example you can select your Instagram page let's say has 10000
followers you can select here and
target those people who engage video business video or Instagram
pays for the past 30 days for the past
three months.
All right.
So remember this part in general.
You can use it a lot.
But we are going to use right now is this one video.
Right.
Use Facebook sources so select the video.
And here you can select okay people watched for example 95 percent of
your video.
Right.
And then click on choose video select a video that went viral and you
can select a days people who watched
it during the past three months during the past two months.
All right.
Right.
A name for it.
And that's all click on Create audience.
And later when you want to create an ad at the place that you want to
define who is your audience you
can use custom audience you can just select this audience and your ad
will go only for these people.
All right.
So let me see if I missed anything here.
We talked about almost everything.
All right.
So that was all about about viral video strategy.
And again if part of it is not understandable for you or you have any
questions you can contact me or
you can go over the lecture again and the next part.
We are going to talk about retargeting which is extremely useful and
every business out there must do
re targeting OK it's very important.
It's very powerful.
And on the next lecture we are going to learn how you can do it.
So if you ready let's go for the next part.
21. Facebook retargeting with pixel
So first of all what is retargeting this use of screens so retargeting is
when we target someone who
already knows about your business and visited your Web site recently.
OK.
So when people come to our website when we direct people to traffic to
our Web site the moment that
they come in.
Imagine that they name go into a list.
And later we can create an ad and target that list.
You have seen this a lot on the Internet.
You visit a website then you go for example in youtube and boom you
see the ads of that Web site.
You go to Facebook you see the ads of that website.
All right.
So this is called retargeting.
Right.
And how we are going to use it.
Now Facebook has a tool which is called Pixel Facebook pixel using
Facebook pixel.
You will be able to track who ever visit your website.
All right.
So how we can create and use Facebook pixel.
So all you have to do it's very simple and all you have to do is you have
to come here on a click on
the menu off here and go to pixel.
OK.
Then on the next page on the next page.
Now come here click on add new source.
If you don't have any pixel right now I think right in the middle of the
screen there is a button written
down to create a Facebook pixel but it doesn't matter at the left side.
Also as you can see here add new data source and Facebook pixel.
Now you all you have to do is to just follow these steps.
Write down the name of your website and follow these steps.
All right.
When you create your Facebook pixel you have to install it on your Web
site.
Now there are several ways you Facebook will give you a code.
Several lines of code.
You can copy paste it on all pages of your website or for example if you
are using Wordpress.
Same as me for your Web site.
You can use official Facebook picks up again.
Click on it.
I put the link here.
You can use this plugin and install it on your more press dashboard.
And the thing is that after you in a solid you have to go to settings and
then Facebook peak.
So there there is a path.
There is a place that you can write down your Facebook your pixel I.D..
All right.
There is a 15 20 letter code which is your Facebook.
Which is your pixel I.D. you put that there and then Facebook you start
to track everyone who visit
your website.
And after that when you created your Facebook pic Sylvania installed it
on your Web site.
The thing is that you can create an audience based on that.
So you can come here an inside audience here assets audiences.
And this time again select custom audience.
But this time select Web site traffic.
So here when you select Web site traffic click on this arrow and select
your Facebook pixel and you
can select all visit to all web site visitors who came to your Web site for
the past 30 days for the
past 90 days.
All right.
You can create an audience here select a name for it and save it later
you can create an ad and the
audience part select all your Web site visitors and show this ad over and
over to them.
Right.
This is how when you go to a Web site and then you come back to
Facebook you see their ad they do the
same thing which I explained to just now.
All right.
So this is one thing but there is another thing.
Let's say someone come the user come to your Web site.
Let me make myself a little bit bigger.
So a user come to a Web site.
They go to a store.
They see your products and they click on one after they like it a lot.
They click on for example by now they go to the checkout page but then
they close it.
They don't go to the next page.
They don't go.
For example let's say after they buy the product you will direct them to
another page like for example.
Thank you paste.
Right.
They go to the checkout but they don't visit.
Thank you.
Page what you have to do with them.
Right.
These are the people who wanted to buy the product but for some
reason they didn't.
You can create an audience target.
Exactly these people and show them the product that they wanted to
buy but they didn't create an ad.
Show them this product over and over until they convert.
All right.
So what you can do with them.
So here we are in the audience as part.
And again click on Create audience custom audience Web site traffic.
Right.
So what do you have to do now.
Before we selected all web site visitors right now we don't want to target
all Web site visits.
We only want to target people who come to check out page but they
didn't go to the thank you Page.
So I'm going to write people who visited a specific web pages.
Right.
And write down the URL out prior to that com slash check out.
So people who visit a checkout page in the past 30 days.
But also I have to add another rule people who didn't visit the checkout
page.
Right.
People who didn't visit that thank you page meaning they didn't buy the
product.
So prior to that com slash thank you.
Right.
So here I defined that target the people who came to my website who
visited this page but they didn't
visit this page.
All right.
And I can select the name people who for example people who visit at
the checkout page and I create
another ad and select on the audience part select this one and target
these people and show them another
ad over and over until they get converted.
Right.
So this is how you are going to retarget people in some specific way.
And also there is something.
For example before we talked about it in the advertisement type on
Facebook here we have conversion
now con conversion you can say I am going to pay if people get
converted.
If people buy something from me.
Right.
If people sign up on my email list.
All right.
So how we can do that.
You have to create a custom conversion on Facebook.
So here we are under Facebook pixel and on the left side has retained
custom convergence.
So click on it click on Create Custom conversion.
And now you have to define what do you mean by conversion.
All right.
So first of all for those of you who don't know when a user do what you
want them to do.
If for example they sign up to our e-mail list if they buy the product we
call it in marketing we call
it that user is converted or conversion.
Right.
For example if 100 people visited your website visited for example
you're a store but only 10 of them
buy your product.
The conversion rate of your website is 10 percent.
OK.
So here we have to create a custom conversion meaning that for
example here select all traffic and say
for example before you said that people who visited the Thankyou page
they already bought a product.
All right.
So I'm going to select equal and write down Priya ATI dot com slash.
Thank you.
Right.
It means that it will just target.
It would just track the people who visited dissipate if some use.
If any user visit this page it means they bought our product.
You can add other rules as well and you can define a value for them.
Let's say them minimum or let's say all of your product on the website is
ten dollar write down for
example ten dollar and select a category what it is.
For example check out and write a name for it.
And then when you want to create your ad and want to select a type
select conversion and then you are
creating your ad set right at the down I should I before I mentioned it.
Let me quickly show it to you.
Where are we right now.
Come to ads manager
create in here we are in as Let's select conversion
start over conversion and we'll select a name for it.
We'll continue.
And if you come down right at the end Hey now this is a conversion.
If you select if you create a custom conversion here it will appear and
you can select it people who
follow these rules.
All right.
And then you see optimize ad delivery is on conversion.
It's it can be a landing page view you can say people who view this page
are converted for me.
All right.
So or there are other options.
But right now we are focusing on conversions.
So select conversion and the rest of it is going to be the same.
All right.
So let me see if I miss anything.
We talked more or less.
We talked about everything also in Facebook pic so where is it.
Here you see the analytic off your Web site from Facebook picks.
OK.
We visited your website.
What did they do.
And so on.
Right.
So that was all about retargeting in Facebook.
I spent some time right now practice the things we talked about.
Go to the audience section create some cost custom audience.
First of all create the Facebook pixel and install it on.
If you have any Web site right now use it.
Also if you use other platforms like for example weeks or a square
space they have they should have
a place for Facebook Pixel for Google ads to paste that code right.
So you can say if you don't know where it is.
Search for it on YouTube.
There should be videos that tell you where you have to paste the code
for Facebook pixel or Google ads
on your website using their platform.
All right.
So practice what we talked about.
Otherwise you will forget it in a day or two.
And again if you have any question write it for me on the next part.
We are going to quickly review the important things we talked about
during this section.
The general takeaway.
All right.
So if you're ready let's go for the next part.
22. Facebook take away
So welcome to the takeaway here we are going to review what we have
learned during this section.
So here we are.
Let's go right at the top in the first part.
In the first lecture we learned that different types of Facebook ads and
the road down definitions small
definition for each stop.
Each of them so if you forget for example where I can use a store traffic
where I can use the reach
or brand awareness you can come back here and take a look at these
definitions here.
After that we talked about we learned how we can create successful
simple ad on advertisement on Facebook.
First of all if you are doing it as a marketing agency go to business that
Facebook dot com.
Create your account and display you can add a lot of advertisement
account to your profile that you
just created.
This way you can control different ads for different companies.
All right.
This is more professional than we created an ad and there was two
important not here.
First of all when you want to create select your audiences go to
audience insights and find the pages
that are connected to what you have defined as audience and make
sure that their affinity a score is
over twenty five.
All right.
Also there is a tool here.
Text overlay which is which is a tool created by Facebook.
It will show when you want to create an ad image.
This tool will tell you that your image is fine or not regarding the text that
you have used on your
image.
All right.
You can use also other platforms to give you analysis like the one that I
wrote down here.
And then later provide these analytics as the result of what you have
done to your clients.
The next part will learn a powerful strategy how to get a thousand e-mail
leads with Facebook advertisement.
We created a contest with selected high value revoir and we created
that contest.
We created ad for that contest.
So a lot of people seed then we send them to a platform like Mubarak's
to capture the e-mails.
And later we announced that Vinas through first through e-mail and then
later through our Facebook page
and also the thing is that when you announced that winners through e-
mail you can write down coupon
discount coupon code and again direct people to your store so you can
generate a lot of money from a
simple contest.
All right.
Decide that you get their e-mail and then we talked about Facebook
offer if you if there is an event.
If you have a sale on your business discount something like that you can
come here on Facebook create
an offer.
Explain what your offer is about for example discount person.
Define how much is that discount.
And when this offer will expire.
People when they see it if they save it they receive notification.
If they don't redeem the offer.
If they don't use it.
All right.
Then we talked about how you can create viral video on Facebook
about how your video should be.
There are two types emotional and informational and you have to create
an ad for your video.
You have to run it and work on it until you get to this number per view.
And after that when you get to this number you can create a custom
audience and target for example 75
percent of people who watched your.
You can target the people who watched 75 percent of your video and
show them another ad and direct them
to a store or some other place to capture leads.
And this way you can attract people who are really interested in your
business.
Then we talk.
We learn more about what is retargeting and how we can do it.
It's Facebook.
So we're into Facebook peak so and created a Facebook peak so follow
these steps and peaks.
Facebook itself will explain everything how you.
What you have to do next.
OK.
Create the pixel install it on the website and then create custom
audience people who visit visited
all the visitors of my web site people who just visit this space.
All right.
And then target those people or also when you want to create a
conversion ad you can create a custom
conversion venue go to pixel custom conversion define what you mean
by conversion and when you are creating
your ad you can use that there.
Right.
So more or less that was all we have.
That was the important note about the Facebook marketing section that
we had.
Right now it may sound some part of it.
It may sound a little bit complicated if you have any problem.
Don't forget to contact me.
And that was all Let's go for the next part.

Section documents

Introduction
If you know how to use Facebook to market a product, it can
change your business. As I mentioned before Facebook is
the second engine of business. There are some powerful
strategies that even professional marketers don’t know
about it. We are going to cover all of them here in this
chapter.
Facebook ads types
During this part, we will take a look at different facebook ads
types. Each type will be good for a different situation on
different elements. The ads types are:
• Brand awareness: good for new businesses
• Reach: good for high budget massive companies
• Traffic: sending traffic to your site for different goals
• Engagement: Facebook posts that use images receive
more engagement in the form of likes, shares, and
comments. Engagement positively influences organic,
spreading the message to consumers who are not
already fans.
• Video views: 3 zero club and live stream ads with low
cost
• Lead generation: Good for funnels
• Conversion: Online sales
• Store traffic: Directing people to local store
In this chapter, we will mostly focus on these types of ads.
You should know that from time to time Facebook will
change these types, add or remove new types of ads, but
the general structure is always the same.
3 Strategies to Connect Facebook Advertising to In-
store Sales (ROI)
1. Use Facebook Offers for tractable deals – This is a
way to integrate a discount offer directly into a
Facebook post and then track the usage of that offer
over time. Offer ads are shown to users, who can then
click the “Get Offer” button to claim it. Facebook users
then have the option to share the offers they like the
most with their friends, which means we can reach
more people. These offer ads can be targeted toward
specific groups, just like any other Facebook ad.

1. Track actions to your client’s website – It’s possible

to track any measurable actions on your website based
on traffic driven from a Facebook ad unit. These can
include when consumers download a menu, schedule a
reservation, buy a gift card or sign up for your email list
among many others. By setting up a conversion
tracking pixel, we can create a unique JavaScript code
to place on a thank you or conversion page of our
website.

1. Use Email Marketing Offers, Coupon Codes or

Password Marketing to compare channels we can use
multiple codes (i.e. for the same 20 percent off coupon),
with each code specifically attached to Facebook, email
or text marketing. Then, as the coupon codes are
redeemed, we can analyze results and optimize in real
time. It gives us the ability to directly compare the
effectiveness of different advertising options against
each other.
Ads that make money
You may already know how to create an ad on Facebook
but there are some professional tips which bring a huge
result to your campaign. During this part, we will learn how
to create an ad from scratch with lots of advanced tips.
Business account:
Step 1: The first step you have to take is to go to
Business.facebook.com and create your account and name
it after your business.
Step 2: Then click on “Business setting” at the top-right side
of your screen. On the next page click on “ad accounts”
under the “accounts” tab, and create a new ad account for
the business you want to work on.

Step 3: After you created an ad account, the next step is to

add a payment method. It can be your own company card
and later you charge your clients for it or you can connect to
their account and use their card for ads. The location for it is
inside business settings, under the payments tab.
Create the ad:
So let’s together create your first ad on Facebook. To do so
Click on your ad account and then click on “create” green
button on the left side of the screen. Now you have to select
which type of ad you are going to create. Let’s select the
most popular one which is Traffic. Select a name for your ad
campaign so later you can remember what was it about.
On the next page, you should select your audience, people
you want to target in this ad. There are some general steps
you have to follow beside selecting the audience which are
placement, budget and the ad itself which we will talk more
about it inside the lecture.

Image check:
It is important to check the ads image before you run the ad.
Facebook itself has a tool that will check if the image you
made is good or need improvement. Click below to check
your ad image.
Text Overlay

Bonus:
In addition to Facebook analytics, you can use other
platforms which give you very complete analytics on
Facebook and other channels. Each month you can provide
those analytics to your clients, to show them the progress
and also they will like it.
One of those tools is sproutsocial.com and it may look a bit
expensive at the beginning but when you have a client it will
be extremely useful and in general bring lots of value.
A Great Tip For Finding The Right Auedience
Click on audience insights from the menu above. Inside this
page you can select your page and based on the people
who follow the page, it will tell you what other pages you
should target on the next tab. NOTE: pay attenttion to the
affinity score to be over 25x
Get 1000 targeted emails with Facebook ads
Another powerful strategy that can generate thousands of
dollars in sales is to use give away contests, run ads and
capture emails. Now that you know it may look very simple
but there are some specific rules you should follow in order
to get results.
So the general structure is to:
1. Create a contest and post it
2. Run ads for the contest
3. Capture Emails
4. Give the reward
5. Direct people to store

So let’s begin this strategy by designing our contest. Follow

the steps below.
Step 1: Set a valuable reward connected to your business –
Mega Giveaway
• Must be valuable for people, something they want
• When the client says you are crazy, meaning you are
on the right path
• Low-value reward = no result
Step 2: Design a good ad image
• Use canva.com to create a sample –
designschool.canva.com/tutorials
• It must show the reward first
• It must show the value in $ – right top corner
Step 3: Use a platform for the giveaway
• The best one I know is Woobox
• Create your offer inside the platform
• Connect it to your facebook page
Step 4: Write the post copy
• Start with reward inside starts. Ex: **20 NEW
COLLECTION T-SHIRTS**
• Write the value in your currency
• Explain how people can get in
• Use the word “Steps”
Step 5: Publish it on facebook
Step 6: Create an ad for the targeted audience

There are many benefits to the business here. You can use
this contest to capture 1000 emails and later do email
marketing and bring them to the store and make sales. You
can also use the steps for people to get in the contest a way
that helps the business. For example, you can say like this
post and share and tag one friend.

Important Side Notes

1. Ask people to like the post, then use that like to invite
them to follow your page
2. Announce the winners first inside an email to increase
your open rate to the maximum level
3. Inside that email provide a discount coupon for your
other products

Calculate the value of each new customer:

Most people think if a new customer buys from them, it is
just one sale. But in fact, if they are happy they will buy over
and over and spread the word so for every business you
must calculate how much a new happy customer brings to
the table over a period of time.
Value of a new customer = How much they buy on
average, each time x how many times they buy per year
x for how many years they stay as a customer on
average
Facebook offers
The next strategy that will be very helpful for businesses is
Facebook offers. Go on your page and click on offers where
you want to write a post.
Follow the steps below to create an effective offer:
• Write than the value of your offer
• A title which explains the offer in several words (try to
be short)
• Write down the description of your offer. A couple of
lines explaining the whole idea
• Design a good image which shows the reward straight
away
Then publish the offer and create an ad for it. The type of
your ad must be engagement. If your business is online
then use audience insights to target the right audience. If
your business is local, write down the exact address of your
store and target the right audience around your business.
Viral video strategy
Another powerful strategy is to use a video connected to the
business and make it viral on Facebook. Then there are 2
ways to target the people who watched the video. This
strategy is called 3 zero club which is about the amount of
money you have paid per view. So let’s begin.

Step 1: Prepare a video connected to the business with a

reward or offer (it depends on your goal)
• This kind of videos either must be emotional or
informational
• It has to be connected to the business
• You must have the video file on your pc/laptop (not
online)
• You can use some generic videos which don’t have any
license
• Publish the video (you can write a caption later)

Step 2: Create an ad for the video

• Select video views as the type of your ad
• Select the countries speaking and understanding the
video’s language
• Write keywords connected to the video and business,
use suggestions until you reach 10m -20m people
• Select feed page for the placement
• Set for $5/day
• Result per view has to be less than $ 0.01 , if not,
change the video or ad process again.
• Do it until you get under $0.0009 – Note that you should
also consider organic views to get to that number.
Because when you run an ad like this many people will
share and their friends will watch it without you paying
for it.

Step 3: Now that you found the right video with the right ad,
select one of the ways below and keep running the ad.
 1. Add a caption to your video and redirect people to a
landing page where you capture leads or sell your
product
2. You can create a custom audience. For example,
people who watched 75% of the video. Then create
another ad to sell a product or capture lead and select
these people as your targeted audience.

Retargeting
Retargeting is when we target someone who already knows
about your business and visited your site recently. In this
case for Facebook, we are going to use Facebook pixel.
Pixel is a code that you have to install on your site and it will
track people who visit your site or some specific pages like
checkout page and so on.
So the first step is to click on the menu right at the top and
select pixel. Then you have to click on create pixel and
follow the steps. The process is very easy and Facebook
itself will show you the way.
After you created your pixel, you need to install it inside your
website. Now it depends on how the website was created
before. Again Facebook will explain exactly what you have
to do, but in general, if you have access to the main code of
each page on your site, you can copy paste pixel code in
the header of each page.
If you use WordPress, Facebook has a plugin that you need
to install and copy paste the code that facebook gives.
Check if pixel installed correctly and it is working fine.
Then the next step is to create a custom audience, people
who visited your site over the past 30 days. And finally,
when you are ready you can create an ad and target all
those people over and over.
Official Facebook Pixel plugin for WordPress
Resources for this lecture
• Apple ad
24. Introduction to find your niche
Welcome to the next important section which is about finding your niche
during this section.
We are going to learn five steps to find what you like the most.
What is the most suitable niche for you.
Then we are going to learn more about what is profitable which is
accessible while you which is around
you.
And then finally we are going to select a niche and how you can mass
day.
So if you are ready let's start our first lecture five steps to find what you
like the most.
25. 5 steps toward your niche
All right.
So the five steps that will help you to find the suitable needs to
according to your characteristics
according to what you like.
Right.
Before we begin.
First of all why do you need to find your niche.
Why you just can't focus on marketing on all topics why you need a
specific top specific need to focus
on.
Well first of all marketing if you want to do marketing for other
businesses you cannot do for example
marketing for a restaurant and do it for a cafe and do it for a store then
do it for clothing store
then do it for example for some online business.
Then do it for an educational for example schools something like that.
You cannot do this because it is a very broad topic.
And why I say you cannot do this because each of these topics has a lot
of tips techniques and strategies
inside that work.
And you have to figure out them.
You have to learn more about that.
You have to understand the business first.
Then you will be able to grow a business.
OK.
So that is why when you select in some specific niche for example
dentists and we have a lot of type
of dentists.
What kind of dentist okay dentists who is working on this topic or this
field or that field.
That is also important.
For example let's say you select you want to focus on some kind of
tents.
All right.
And along the way as you go forward you have to learn more about their
business.
You have to learn more about what their customers want what the
customer needs.
Okay.
You have to learn more about what your clients can do and can't do.
These are the things that when you focus on a niche you get a master at
them and after some time when
you look at the business when you look at for example dentists you can
tell that person hey your business
has these problems and I can easily fix it for you in couple of months.
Right this way you will be more successful in your job doing social media
marketing and you will be
able to grow your client's businesses much better much faster.
So in general you will be more successful.
And after that maybe take a couple of years for you to get master at one
topic.
After that if you wanted to work on another topic you can start that as
well.
But my suggestion to you is that find that niche focus on it and learn
everything about it and master
it.
And later after you did all these and you became successful in that part
in that field then if you wanted
to go after another niche you can do it.
All right.
So let's take a look at these five steps.
Here we are in finding your niche here.
This is the third part and this is what we are going to talk about right
now.
So several years ago I learned this system this five course from my
mentor and helped me a lot to find
what is a really suitable for me what I can grow in.
And today in this lecture I'm going to share these questions with you so
you can think about them and
find out what is mostly suitable for you according to your character.
Right.
So there are five questions here that you have to think about and you
have to find an answer.
So the first one is what did you grow up around when you were a child.
What did you grow up around.
What were you doing at that time.
For example if your parents were teachers and they were reading all the
time and you saw them and you
liked books a lot and you started to read at that time well you grow up
around books if you for example
if your parents or someone close to you or a musician they were playing
guitar piano or something like
this and you learned it and you liked it so much you grew up around
music.
So what I want from you right now as we go forward as we read each
question try to think about them
on the next part.
You have to go very deep and find the answer exactly to this question
and write them down.
All right.
But right now just try to think about them as we go forward.
All right.
So the next question is that what have you been doing over the past 10
years.
Hey so maybe you grew up around music but over the past 10 years
you were working as a salesman.
Right.
You were working as a writer.
You were working as an actor.
You were working as a designer right.
It is important because you have experience in that field and you can
use it to grow yourself.
All right.
So the next question is that what you like to become when you were 15
till age 18 years old.
So when you were 15 till 18 when you wanted to think about your future
What did you like to become.
Did you like to become an actor.
Did you like to become a salesman.
Did you like to become a millionaire.
Did you like to become an investor.
What did you like to become.
Okay try to think back and remember exactly what did what was the
most important thing that you wanted
to do over the next 10 20 years.
All right.
For example for me I like a lot to create something new that has a
positive effect on people.
I just knew death and I hated to do other things that you didn't have this
feature inside.
It's okay.
I wanted to do something which helped people and helped them with
their life help them with their business
create something from scratch.
This was what I really loved at that time.
So the next question is that what can you and like to talk about when
you are not working.
Imagine you went out with your friends it's weekend with your friends
family relatives and they're all
listening to and you want to speak about some topic.
What is the most important topic for you that you can just stand there
and speak for several hours and
your perfectly good at it and you can do it easily.
What is that topic.
For example for me I can talk about business a lot.
I can talk about lifestyle a lot.
All right.
What is that topic for you.
So the next question.
Is that what your enemies will compliment you on people who hate you
people who are not your friends
people who don't like you.
What if they want to talk about you.
What they will compliment you on.
OK.
Think about that maybe you heard it before from someone.
That's all right.
This guy is I hate him.
I hate her.
He or she is like this he or she is like that.
But for example he knows how to do this.
She knows how to do this.
OK.
Try to find out about these answers.
These are important and will help you to find something which is perfect
for your character.
So that was the five questions that you need to think about.
If you are ready let's go for the next part.
Assignment: Best for you
30 minutes to complete308 student solutions
Welcome to this assignment about finding your niche. During this
assignment, we will practice what we have learned during previous
lecture and apply it on your life.
26. Profitable niches for you
All right.
So the next important thing that we have to talk about is what is
profitable now.
There are a lot of topics around us.
Things that you may like things that you are passionate about.
But according to this business according to creating a social media
marketing agency it is suggest that
to focus on topics which are more profitable because one of the goals
here for you is to make money
as well.
So I have done this before that I was passionate about some topic and I
created products for it.
For example I created a course for a I released it and there wasn't that
much demand.
All right.
I spent a lot of time for five months on it.
And finally after that the result wasn't so good.
And somehow it was a little bit frustrating and I don't want the same
thing happened to you.
So it is better for you that when you want to select a niche select a topic
a field that when you want
to look for clients those clients are already making some money so they
can hire you pay you good money.
So in the long run you can change your life.
You can grow your business.
You can get your goals and so on.
OK.
So there are several things that will help you to find profitable topics.
All right.
So what businesses are around you that are or look successful.
OK.
So I know that it may sound a little bit obvious but this is not a lot of
people miss it.
Look around you when you go out when you're speaking with your
friends when you are for example somewhere
with for example in a seminar in a meeting try to understand other
businesses try to gather more information
learn more about them and you are when you have a free time go online
and search for it.
Try to find out how much people how much these businesses around
you are making money.
Are they making good money bad money.
Are they profitable or not.
For example here I know some places some for example winery they
are making a huge amount of money each
month.
OK.
They are very profitable.
And if I want to work with them they can easily pay me five thousand
dollars each just for just to do
the marketing right.
Because they're making more than that and their business has a lot of
space to grow.
So when I come in I can add a lot of value to their business.
All right.
But there are some other businesses that they think they are going to
make money but after some time
you will see that they can't and they will go out of the business.
It is like investing you have to find the fields that if you invest in it later
on you will receive
the result that you want.
Okay.
So try to pay attention more.
It is not like before that you go out you speak with others and you don't
pay attention.
Right now if you want to get results if you want to create a successful
social media marketing agency
you need to be careful you need to learn more you need to pay attention
gather more information from
everywhere that you can.
OK.
This is the first one.
The next step is to ask people around you.
OK.
When you're speaking with your friends I have done this a lot more than
one often enjoyable talk for
me is that when I see someone someone knew some of my friends we
sit down we start talking about business
we start talking about different ways different strategies that he or she
learned recently that I don't
know about.
We shared these kinds of things.
And you should do the same.
You should when you are spending time with your friend even if you
didn't do this till now it's a good
time to begin came when you are speaking with your friends your family
your relatives especially with
people who are successful in what they are doing try to gather more
information try to learn from them.
They may be no one or two strategies that will help you in your
business.
OK.
So this is the second step and the last one you can do it online because
part of the social media marketing
agency is for you to find online businesses.
Maybe you are living in Asia and you want to find clients in North
America.
You want to find clients in Europe.
Right.
So you can search online try to find out more about the top businesses
that are making money in the
world right now.
OK so this one is very easy.
All you need to do is to spend some time and search online about
things.
OK so this way you will be able to create a list of topics leave a list of
businesses that are making
good money and they can pay you as their social media marketing
agency.
OK.
So create this list.
Keep it with you the next part we are going to select what is suitable for
you.
27. Pick your niche
So till now we worked on two different fields.
OK.
The first part we talked about the things that you're passionate about
that you like to do according
to answering those five questions you can create some kind of list of two
three four topics.
That's all right.
I like to do.
At first I like to do this.
Second I like to do this third and go on Cape and another list of the
businesses that are profitable
that are making money.
And you can help them to grow their business.
Right now you have to look at these two lists try to come up with an
answer which both you are passionate
about and it is making money this way you can go forward much faster.
You're going to be very more successful and the journey will be
enjoyable for you.
The reason that you have to select a topic you may circuit.
I will focus on a topic which is profitable and who cares about it.
If I like it or not I like to make money.
OK you may say that but it is true somehow.
But this way you will go forward and at some point you will stop because
if you don't enjoy what you
are doing you cannot go very far.
And also along the way you will fail a lot.
You will face a lot of problems that you have to solve.
You will hear know hundreds thousands of times.
And if you are not passionate about that topic you will get discouraged.
You will accept the failure and you will quit.
And I don't want this happen to you.
So it is important to select a niche which both you like it and both it is
profitable.
So that was all about this part.
If you are ready let's go for the next lecture which is about mastering
your niche.
28. Niche mastering
All right.
So now that you have selected your niche it is important for you to
master.
Okay.
And the thing is that when you become a master in your niche when
you're speaking with your clients
they will feel that they will feel that.
All right.
This guy is a professional.
This guy even know more about my business comparing to me.
Okay.
So they will trust you.
They were rely on you and they will pay you good money.
KAYE beside that along the way you will get experience in this field.
It is extremely important to learn as much as you can about that niche
about that field.
All right.
So what you are going to do is to spend a lot of time on learning learn
how the businesses work in that
niche.
Okay.
There there should be a lot of successful businesses around you in that
niche try to search more about
them try to understand how they started their business how they
became successful what they are doing
what they are not doing.
Usually by writing these down for example this business number one
they do this they do this they don't
do these things and they started with this situation after two years three
years.
They did that with writing.
You will learn more and it will remain on your brain much longer.
Right.
The next thing is that read some books about them.
OK.
You are trying to for example do marketing for a restaurant.
Try to find some books in restaurant marketing okay.
I have done this before as well and it has a huge effect in your success
for example before I was doing
marketing for videogames.
All right.
And I went out there and bought all the books that I could that I could
get my hands on.
I bought all of them and I read them.
And I learned a lot of new things that helped me a lot to become more
successful in that field.
All right the next thing is that make your research and find out why some
of these businesses are more
more successful than the others they talked about.
Or you can do it vice versa.
Find why some businesses failed in these fields.
OK.
There are you in both of these you will learn a lot of new things.
The next thing is to find the top 10 companies in the war in your niche.
Learn everything about them.
You are doing for example you want to learn more about you want to do
marketing for a dentist.
Find the top 10 dentists in the war.
You want to do for example marketing for a fast food.
Read more about the top 10 fast win in the war.
What did they do how did they market.
For example sometimes you can find some good answers even from 10
20 years ago companies that were doing
very good at that time.
So making your research and finding information learning it will help you
a lot.
OK.
The next thing is that listen to podcasts about your niche on your phone
you can sign up to some podcasts.
It's very easy while you're driving by.
For example you are at the gym while you are doing so while you're
jogging for example in the morning
you can listen to this podcast and learn new stuff.
It is important for you to master your niche because this way you will
bring more success to your clients.
And then they will pay you much much more.
I know I am repeating this over and over because it is important.
And even though that I am repeating it a lot a lot of people will miss it.
A lot of people will forget to do these things and they go forward after
two years three years.
They sit down and look.
What we have to do right.
And the next thing is to find professionals in your field in your niche and
follow them learn what they
are doing what they did before and what they will do how are they
planning their next strategies and
so on.
It is more or less we can I can say find a good mentor for yourself in
your own nation.
You're doing marketing you're doing marketing for for example
restaurants for clothing your source find
for example you can find another agency who are doing the same thing
in some other countries and pay
attention to what they are doing.
Follow them for example you know for this huge company these agents
this marketing agency is working
for them.
They are doing their marketing.
You can pay attention to their social media and look at their posts how
they are doing it what they
are doing this way you can learn a lot and master your niche and there
is another thing I have to pay
I have to tell you and that is as we go forward right now you're learning a
lot of new things because
you will practice you will master them and you will start your business
you will create your social
media marketing agent agency you will build it you will grow it you will
become successful in it.
All right but that's not all of it.
As you go for a ride the next three months the next year the next three
years.
All right.
Doesn't matter.
As you go forward you must update yourself.
You must update your brain okay.
Right now you may learn a lot of things about for example Facebook
marketing Facebook advertisement
but these strategies may not work.
After five years what are you going to do then.
OK so it is very important for you not to just rely on what you are
learning right now.
And as you go forward try to update yourself because things will change
as you go forward.
And you have to learn them.
You have to master them all right.
That was all about this part.
If you have any question if you need my help.
Go to the question and answer section of the course and write a
question for me and I will be there
for you.
So if you are ready let's go for the next lecture.

Section documents
Introduction
Before we had mentioned this chapter which is very
important in digital marketing especially when you want to
work on other companies. Because knowing Digital
marketing and marketing strategies is not just going to be
enough to bring success to a business. You need to know
about that business, whatever it is.
SO it is important to select a niche which both you liked it
and you can make money from. So together we will learn
some strategies to find your niche.
5 steps to find what you like the most
Several years ago I learned these 5 steps or better to say 5
questions from my mentor. It usually shows the right niche
for you depending on who you are. Take your time to
answer the questions below and really think about the
answers. It is very important to find what is the right fit for
you.
• What did you grow up around?
• What have you been doing over the past 10 years?
• What did you like to become when you were 15-18
years old?
• What can you & like to talk about when you are not
working?
• What your enemies will compliment you on?
Think about the questions above and try to come up with
answers. Then look at all 5 answers and try to make a list of
things that you like to do a lot.
What is profitable
On the previous part, we talked about what is good for you
and what you like to do the most. During this part, we have
to create a list of businesses that are around you and
making money.
• What businesses are around you that are/look
successful?
• Ask people around you what they spend their money
on?
• Search online
By answering the questions above you can create another
list which is about profitable businesses. Answering these
questions can become a bit tricky but you have to do your
best to come up with reasonable answers.

The reason that we are looking after businesses which

already are making money is that if they can’t pay
themselves they can’t pay you either.
Select your niche
Now that we know what are the topics that you like to do
and what are the businesses that are making money. It is
time to select your niche. Look at both lists and try to
choose one major field which both you like it and it is a
profitable business. Spend some time here and make sure
the niche you are going to select is the right choice for you.
Because we are going to build your social media marketing
agency based on this niche.
Yes, later you can change your niche but it will be a bit
harder and you have to redo some of the steps along the
way.
Master it
Now that you have selected your niche it is important to
grow your knowledge in that field if it is not. You must
• Learn how these businesses are working
• Read some books about them
 • Make research and find out why some of these
businesses are more successful than the others
• Find the top 10 companies in the world in your niche,
learn everything about them
• Listen to podcasts about your niche
• Find professionals in this field and learn from them,
follow what they did and do
• …
The more you know about your niche, the more successful
you will be in your social media marketing agency.
30. What you will learn in build your agency - part 2
30. What you will learn in build your agency - part 2
Welcome to the next section which is about building your social media
marketing agency.
Part Two.
Here we are and the things that we are going to learn in this section are
setting off the pricing for
your agency.
The packages that you are going to have then we are going to learn how
to build your agency website.
And after that we are going to learn more how you can do outsourcing.
So if in case you need any help you can hire someone with a cheap
price to do your job and help you
with the project.
So if you are ready let's begin this section.
31. Setting up pricing packages (5 price to make money better)
Welcome to the first lecture on how to build your social media marketing
agency.
Part two.
So the first thing that you are going to talk about that you are going to
learn is how you should set
up the pricing packages for your marketing agency.
Well this is a very important topic because most people either they
overvalue what they do or they undervalue
what they do.
But here I am going to suggest a reasonable pricing packages and tell
you how you can do the calculations.
And in each of them what you are going to deliver to your clients.
So your work will be much easier and you will be more confident in what
you are going to do.
All right.
So we are going to have five different pricing and each of them has
different stuff inside different
features different tasks that you have to accomplish and deliver to your
client.
All right.
So here we are the first one.
Well it's zero dollar providing a free audit to potential clients.
It may seem a little bit strange why zero dollar package.
And this is because if you have this package your work to get clients is
going to become much much easier.
All right.
There is a path here for us getting clients.
Okay.
In this section we will talk more about what you have to do.
But here short in a very shortly I'm going to explain.
So you are going to provide free audits right.
This way they will understand you know what you are doing by giving
things you by giving them something
for free.
And also you will be more convincing when you want to sign a contract
with them.
All right.
So what are you going to create an audit for.
Okay.
You are going to create audit for their social media platforms like for
example for their Facebook and
you inside if you will say these part of it is wrong.
And this is how you can fix it.
And if I want to do this I will do it this way or I'm going to accomplish this
task during the next
for example couple of weeks and so on some information like this you
can do it for their Instagram and
other social media platforms.
You can do this for their website.
You can optimize their website.
You can do this for their competitor to do the competitor research that
say all right.
Your competitor is doing this while you are not doing this thing so you
are leaving money on the table.
The next thing that you can do do it create an audit for search engine
optimization and say All right
you are doing these mistakes in your web site or whatever platform that
you are on.
And if you fix these you will rank higher in the search engines.
That is in your mind.
Okay.
And more now you may say Okay I don't know how to analyze a
website.
I don't know how to do a competitor research.
Don't worry about it as you go forward.
There are a lot of lectures that will go very deep in each of these topics
and you will learn.
And beside that we have a complete forum for creating an audit.
We have a complete forum in getting clients section.
So when we get there I will show you the idea.
It will be very easy for you to do that.
And also I'm going to suggest some different tools which will help you to
find the mistakes much easier
and when you do something like this for a company.
So first of all they will know that.
All right this person knows his or her job.
That this person is a professional.
Second when you do something for free for them later when you want to
convince them that all right come
and sign this contract with me it you your work will be much easier
because when you do something for
someone later they feel that it's unbalanced and they owe you so more
or less debt in their mind that
try to balance this system and they are more likely to accept your offer
about this balancing thing.
This fund of psychology called view later we are going to learn more
about marketing cognitive biases
and those strategies will be very helpful in convincing people.
All right.
So having the zero dollar package for potential customers for potential
clients is going to be very
helpful.
The next one is at nine hundred ninety seven dollars.
All right depending on where you live you may say this is an okay price
or this is too much.
Okay now I will tell you how you can calculate to understand this is a
good price.
According to the place that you are living or not.
Now imagine that you want to do marketing for a business how much
value are you think.
Are you sure that you are going to add to that company are you going to
increase their revenue by ten
thousand dollars monthly.
If it is like this then getting 1000 dollar which is the 10 percent of what
you are adding to their
revenue is nothing okay.
They will be happy to do it and it will be good for you as well.
But if you want to check if you are because in different countries the
average revenue is different.
That is why I am saying try to calculate this but mostly in most countries
like United States Canada
Australia mostly in Europe.
These numbers that I am suggesting are completely fine.
All right.
But if you are living in some other countries and one thing I tell you if
you go after online clients
for example let's say you live in a in India and you go after clients in the
United States then the
cost of living in India is much less comparing to United States but you
will get paid according to United
States average revenue.
All right according to what you are delivering.
So that is an advantage for you here.
So the next pack is as we said it is 997 dollar which we call it the foot in
the door.
This is the first one and you're going to provide basic marketing like
social media marketing website
optimization and email marketing.
But with the limited time Weekly.
All right.
So you are not going to say right.
You are my only customer you're on my only client and I'm going to work
for you eight hours a day.
It's not gonna be like that.
So you have to prepare your offer and tell them right.
Weekly I'm going to deliver for example this much hour I'm going to
deliver for example 20 hour 10 hour
and video to 10 weekly hours I'm going to deliver these elements to your
business.
All right.
So they know what they are expecting and how much time or less you
are going to spend on their business.
And the other thing about this package is that you must have cancel any
time.
OK.
So every month that they are not happy with the result that they are
receiving they can cancel the contract
and if they want they can look for another social media marketing
agency.
All right.
So you must have this why I'm saying it's as important.
One of the main reasons that people at the beginning they have a lot of
doubt OK is this a good company
is this a good agency for my company or not.
But when you give them a cancel any time well they will say All right we
don't need to work with this
company for several months.
We work with them for a month.
If it wasn't good then it will cancel.
All right.
This is a good feature for getting clients signing contracts.
Right now you may feel it's not good but trust me inside business you
need something like this.
The next one is that it must have refund the last month policy.
So what does it mean.
You work with the company you work for them for a month at the end of
the month.
If they don't like the result that they are receiving or if they have any
other reason they can refund
only the last month.
Okay not all of it.
For example if you are working for a company for six months they
cannot send a refund request for the
past six months because it's not going to be fair for you.
Right.
But they can only request a refund for the last 30 days.
All right.
This feature is also very helpful to remove doubt in your client.
They will tell themselves that all right if this agency is not going to bring
any results for my company
then after a month that I saw their work.
If the result wasn't good I'm going to cancel the contract and also I am
going to refund whatever I
paid them.
Right.
But mostly it's not going to happen because what you are going to do
what you are going to learn here
will deliver real results.
OK so don't worry about that.
The next package is 1997 dollar you are going to do everything that you
did in the previous package
but you are going to add the time okay you are going to work more it if
for example for the first package
you are spending two hours a day here you are going to spend for
example four hours a day.
All right three hours and you are going to add that because the more
you work on their marketing the
more money they are going to make.
Again you are going to have cancel and time policy and refund the
previous month only.
OK.
The next one is for nine hundred ninety seven dollar which is again what
what we talked about it before
with more hours.
But here you're going to have only cancel in time but not refund.
So the reason that I am saying this is because new clients to test you
they will select one of these
two packages they won't jump into a third one usually right.
And this way when they want to upgrade their plan to this to this fourth
package they are sure that
you are going to deliver a result for them then they are investing in you
to make more money for them
right.
So we are going to cancel refund request in this and fourth package.
And last one is ten thousand dollar and more which is called the
Enterprise.
And the reason is because you you mostly are going to use this one for
mega company for big massive
companies that they need a professional digital marketer or a team to
help them with their business.
And you are going to have whatever we talked about you are going to
have cancel any time and beside
that you are going to do planning and other professional marketing
features which as we go along will
learn more about them.
OK.
So more or less that was all the packages that you need to have right
now here in your agency.
If you have any questions about them please contact me.
And on the next part we are going to talk about how you are going to
build a website for your agency.
If you already know how to create a website if you are good at it or you
already have a Web site you
can skip the next topic which is about creating.
Building your website.
But if you have a little doubt you need more knowledge or it is the first
time yet that you want to
do this.
Go through the next part you are going to learn a lot of amazing stuff.
So if you're ready let's begin the next part.
32. Build your agency's website
So how are you going to build a website for your social media marketing
agency.
Now these days there are a lot of ways that you can use to build your
website.
And we are going to take a look at the top ones.
And I'm going to show how you can accomplish each step right.
So here we are.
And we are going to learn more about building your website.
So there are two of the most famous platforms that we are going.
That will help you to build your website.
One of them is weeks as you can see here.
The other one is a square space.
And later on we are going to have WordPress.
And also there are some others like for just landing pages like in space
and so on.
But in this part we are going to learn more about this square space and
vote past.
All right.
So let's take a look at the first one which is six weeks and a square
space day.
Try to remove any coding from the equation so you will be able to build
any kind of website that you
need with zero coding knowledge.
So this is weeks you can come here explore it go around their website
and learn more about what they
are going to deliver.
But in general they're going to provide a platform that easily you can add
elements you can drag and
drop something for example drag and drop an image inside your
website.
You don't need to think about right how it's going to look in desktop how
it's going to look on mobile
and other places.
It's they tried to make it very easy all right.
They have a lot of samples.
A lot of the themes that you can just select.
For example you want to do social media marketing agency right now
you will go and search for social
media marketing agency and they will show you a lot of different
themes.
And the one that you like you will select.
So you come here to look and get a start.
You have to sign up and then select the theme that you want.
So here we are.
I'm going to click on let's do it and then it will add it will start to ask me
what do you want a website
for for myself for a client company I work for and so on.
I wanted for example for myself.
It should be a business site.
It should be.
They will ask a lot of different questions here to understand exactly what
do you need.
And this way they will be able to provide a better choice as to OK.
So right now they're asking that if I had experienced before or not for
example I'm going to say build
a few apps or less silicon.
Never did this before so I'm going to keep you here you can choose a
template or a start.
Now let's select choose a template to see what they have.
All right.
These are the themes.
OK.
So you can come here and save marketing right.
So these are their marketing themes.
Some of them are free some of them are paid.
You have to take a look at each of them for example maybe let's say
each of them looks nicer for the
purpose that we have.
Let's say for example this one.
Let's take a look at it.
It will look like this.
And let's click on edit website.
So when you get inside they will show you some tutorial that how it is
working.
And you can learn more about it but generally it is all about drag and
drop.
For example if you want to edit anything if you want to change anything
you can easily selected movie
it's change the size of whatever you have here.
OK change the color and so on.
Generally whatever.
All the tools that we are going to learn more or less they look the same
way more or less all of them
are drag and drop.
So here on the left we have the menu for example menu and the pages
when you click on it.
You see it's a menu that exists here.
We can move them and you see these are moving right for example
contact ask bring it first.
And after that we have four we have more information about the
background.
And if you want to add anything add a button add shape for example I
want to add a button here.
Okay.
I'm going to select button and I'm going to select for example view more
and I'm going to drag and drop
it somewhere.
Let's say here maybe.
Okay.
So I added this one if I want to edit it if I want to edit the design I'm
gonna change the design here
if I want to change it takes I'm going to use it here.
Right.
So in general whatever you need exists here on the left side and the
right side.
Also if you want to for example see how does it look on when you can
select mobile skip this you can
select Mobile right at the top the mobile icon and so on.
This is weeks so leave weeks and come back here and here I put some
tutorial for the weeks first of
all they have their own tutorial for it so I put the link here and come here
and these are the documents
that will help you learn more about their platform.
If you have any question for example using editor manual they can
come here.
They have shown how you can use these elements in their menu and so
on.
Also I uploaded two different tutorial four weeks from YouTube here so if
you want to learn more about
leaks you can learn it.
One thing I tell you before you select what you want what tool you want
to use.
Let's learn more about all the tools that we have here vs.
Square space and workers then decide which one are you going to use.
Also you should know that the weeks is not for free.
And these are their plans.
So you can upgrade your prime.
You have 14 day money back guarantee as well.
Okay if you want to refund your money after 14 days two weeks you can
do it.
So they wrote what are the features for each different plan so you can
read them more and select the
one that you need.
Now the thing is that VIX and square space these two more or less are
the same K which I think is a
little bit older but both of them is more or less are more or less the same.
So this is a square space a square space has I can say they have a little
bit better design I hate are
more stylish if you are looking after some fancy website with very
interesting logos for for example
online says or other purposes you can come here and use a square
space.
Using it is all sorts more or less same as weeks so we can come here
create an account and then go to
a template like the template for connected to your business.
For example marketing.
Let's see what they have for marketing.
So these are the websites websites that they have now.
There are some important features here dad as we go forward you will
learn more about them and one of
the most important one is that your reps.
It doesn't matter how beautiful your website look how stylish it is.
If the information that you are providing is not readable it's not
understandable.
Some websites are very crowded very complicated to understand that a
lot of different animations.
So you may feel that it is beautiful but here we are not talking about
beauty only okay.
Well you need to have a website that is functional that is delivering the
important information that
you want to your target audiences.
All right.
So these are the examples that they have for marketing for example.
Again I have added the tutorials that they have on their website for you if
you want to learn how you
can use square space for example.
Here it is let's come here for example.
This one so they have a video here and it will explain more about what
they have on their platform.
So the next thing that we are going to talk about is board.
Now here there is a very important difference between Wordpress and
the other two vics in the square
space and that is on V's and a square space here.
If you want to change something if you want to add something first of all
they are more expensive.
You have to pay them.
For example you saw their pricing for weeks.
Okay for a simple website.
Normal without a lot of different complicated features.
You have to pay 20 dollars per month.
All right.
Something like this.
Square space is also the thing.
But onboard press all you need is a host a place that you keep the
information online a domain which
for the other two you need the domain as well.
We talked about it before in the first part of building your agency.
And beside all this you don't need to pay for wordpress.
OK maybe one time if you want to have a professional wordpress theme
for your Web site.
Otherwise you don't need to pay for it monthly.
Maybe if you want to use some professional plug in for your Web site
you have to pay once for it depending
on your need.
OK.
In my experience war will be more useful because as you go forward.
For example right now maybe you don't need a lot of features in your
web site but maybe after five months
after 10 months the next year the next year after that each time that you
think about all right.
I want to add something like this to my Web site.
Even if there is no plug in out there to do that you can simply hire a
developer and tell them what
you want to do and he or she or them they will do what you need on
your Web site.
OK so you cannot do these kind of things on Vicks or square space
okay.
You cannot add what ever you want in.
Game.
So there are two websites that I will introduce to you for buying your
domain and your host.
OK.
One of them is GoDaddy which a lot of people use it.
It's a very good platform we can come here search for domain and by go
to the hosting for example let's
come here.
Web site hosting.
They have for example WordPress hosting.
These are much easier.
For example six dollar per month.
And these are the features that they are going to deliver.
This is for one Web site.
For example if you come to hosting and they're posting in general there
are other offers for example
as you can see some of them for example here.
The second one you got you're going to have unlimited stores on limited
websites unlimited subdomains
and so on.
They have a lot of different plans here.
And this is a very good platform.
If you are interested to use there are a lot of tutorials out there for
GoDaddy as well.
The next thing is named Chip now named Chip is.
I also suggested a lot.
I have used it several times.
And the thing is that if you are at the beginning and your concerning
about your budget a lot named
Chip is a good platform.
Also they first of all they have a very good support so very very you
need help.
You can just.
I think it was here somewhere.
Chat with a live person just click on it and they immediately answer you
and solve your problem.
So first of all you can come here select a domain and let me show you
about the hosting as well.
When you select a domain for example we are eighty two and search for
it.
So it will tell you that this is available or not.
Okay.
This is a level created.
Dot com is available.
And when you want to buy it they will suggest to that.
All right.
Do you need a host or not.
Okay.
So let's go to hosting and also on their hosting day have more press
hosts.
Here it is managed or managed more WordPress hosting and it starts
from one dollars very cheap so you
can come here get easy Wordpress and get your domain with something
around ten dollar you can get your
host and domain and begin working.
Okay.
And it is very very very easy to work with.
They have a lot of tutorials inside it as you go from each step forward.
So you can easily install Wordpress on the host and start using it.
All right.
So that was all about these different platforms.
I just wanted to introduce them to you.
And now on the next part I'm going to show you how you can use
WordPress to build your website how you
can select a theme for it how because of our purse is a little bit more
complicated comparing to the
other platforms.
Those first of all there are a lot of tutorials out there for them and beside
that it's very simple
you just follow the steps and you can build your website.
But here in waters you need to know where you should look for some
important elements inside WordPress
how you can edit your website how you can build your website.
These are there are some important features that I will tell you on the
next lecture.
So if you have any questions do not forget to ask me.
And let's go for the next part.
To learn more about WordPress.
33. Wordpress theme for marketing agency
So welcome to the next lecture.
Here we are going to focus more on water press.
What are the important elements inside Wordpress and how you can
use it.
All right so let me switch the screen and the thing is that after you install
Wordpress on your host
as I mentioned before follow these steps that they show inside in
GoDaddy it is much more complicated.
You have to watch tutorials for it.
You have to go to application and search for Wordpress and then install
Wordpress but on named Chip.
This one right here.
It is extremely easy.
You just follow the steps that they show you and you are going to have
your WordPress ready to use.
OK.
So when you install your WordPress you will come to a page look like
this.
Okay.
This is the WordPress dashboard.
First of all at the top you have some general information and the left side
you have the main menu to
control your WordPress Web site.
Okay.
So at the top we have dashboard which gives you the general
information you have POS media links pages
comments contacts and some other features plugins appearance and so
on.
Okay.
Now here you can go in plugins install add new plugins search for
whatever is in your mind for example
you want a security plugin you can search for it you want a plug in that
captures e-mails all right
you can search for it and solve it.
It is extremely easy right.
We will take a look in a moment but the first thing that you have to do
you have to come on appearance
and go to themes.
Now this is the place that you are going to add a theme upload a theme
for example you can go online
and search for for example best free or paid wordpress themes for
social media marketing agency all
right.
For example the first link that they came it is not free but they provide
some good themes for to build
your website.
And they are paid for example you can come here and I have used
some of them before you can come on
the click on demo to see how it looks or you can come on a click on
download and it will take you to
theme forest a place.
This is a Web site that includes a lot of different wordpress themes.
Here it is for example let's come to WordPress but they are paid.
All right.
You have to pay for them.
But right at the beginning are those I don't suggested you come here
search for themes.
If you need to but right now I think it's not necessary because
WordPress itself that it has a lot of
free good good and free themes.
So you have to come here click on add new and if you have a file if
wordpress theme file on your Web
site a zip file click on upload and upload it if not here under featured you
can.
These are the featured themes that were first they they feature these
themes and they offer them you
can click on popular and see the most popular ones that people are
using you can select on latest favors
and so on.
You see for example the latest they have 7000 free themes that you can
come and select right but you
can come here and search for for example marketing right.
You can search for marketing and there are a lot of a lot of themes free.
Now.
I tested this before I record this lecture.
I have tested this one.
It was pretty much good.
So you can come here on its theme that you can click on install.
It will take a couple of seconds and after that and activate button will
appear.
OK.
So you have to click and activate before that.
This is how the Web site this Web site that I am working on looks like
right now.
OK.
You can click on activate and it will take a couple of seconds and it will
activate.
But generally venue active a theme it will not bring all the documents as
you can see here.
It has a lot of different for example images colors takes inside it.
If you want those you have to import all those documents as well.
So click here get started with Zeta.
That's the name of this theme and here active importer plug in a kit.
It will tell you that you can use it to import all the documents to your
website and change the look
and the pages that you have right now.
Okay.
So it started it.
Also it need a plugin called element.
So I have it installed but it will tell you that you have to install it and then
you kill and you click
on it and it will install it itself.
So if I refresh the page right now as you can see the lock changed.
So now click on see library and it will go to the library that they have.
Now there are some programs in that if you want to use you have to pay
for them.
And this is the one that they show it normally so let's for example select
this one and import this
site click on it and it will import all of these information in your web site.
So as you can see it is ready to return.
Done.
View this site so click on it.
And right now we should be able to see the new home page for our Web
site.
Now you see there are a lot of details here and you have there are
several ways either you can start
creating something from scratch or you can use these themes that exist
here and create and just edit
them.
All right.
So how you can do that.
You can come here.
You can come back.
First of all here also it has the different looks on tablet.
And my wife you can go back.
You can go to pages.
And here it will select a page for example for me is selecting this one at.
And it is used and front page element.
OK.
Click on it and edit with element or and when you go inside you will be
able to edit everything that
exists in this page.
Same as before.
Same as week same as a more or less it's the same.
I'm not saying exactly they have everything that those other two have
but more or less everything is
the same.
For example let's say you will click on this download button and you
want to change it takes you on
to for example put it on the right side.
Put it on the left side and you can change everything you want.
For example change the color.
You can do that.
So during this part till now we have learned how you can go to work
purse dashboard and import a wordpress
theme either if you have it on your hard drive or you want to search
online for it and how you can import
all the documents of that wordpress theme into your WordPress
dashboard and how you will get to the
front page.
Now the thing is that the next part you want to go very deep in some of
these details and how you can
use element or edit or to edit these pages.
Now the thing is that there are some other editors out there like
Gutenberg like VIP bakery like Beaver
builder all of them moralists are good there.
They have their differences.
Some of them are older some of them are newer for example element or
looks really simple and you can
use it easily or write because you see everything and it can touch
everything move everything around
it's more or less look like weeks and a square space.
So it is very simple but the things that I I'm going to tell you on the next
part is pretty common on
all the platforms.
So you can change things and edit things there.
All right.
So during next lecture we are going to learn more how you can edit a
page with elements.
So if you're ready let's go for the next part.
34. Build your web page
So welcome to the next part.
During the previous lecture we talked about how you can import a theme
into wordpress.
And we did we select a theme we imported it into work press with all its
files.
And right now we are going to learn more how we can edit that theme
using element or plugging.
All right so here we are what we are going to learn here.
You can use it on other platforms and other plugins as well.
OK.
So first of all here inside element or at the top part those two button the
left one.
Well there are some general settings like the style settings going back to
your dashboard and search
and view page and the right one is the one that you can.
It has a lot of elements and you can drag and drop them for example.
Here there is a button.
Right.
Let's come down here and let's say I want to add a button under this
above this text.
OK so I'm going to select it drag and drop it here.
Right.
You can later move it.
It doesn't matter.
Then you can select each element and the settings of that element will
appear.
But let's go back here in the elements that exist here so you can come
down there are a lot of things
for example a spacer video image.
For example let's try image may be right here right.
We added an image.
Go back to the elements there are a lot of things that say this will not go
away deep in it if you want
more they have more elements but you have to go on the paid version.
One important thing if you want to import some specific codes for
example the pixel code or some even
code using for Google or for Facebook here there is a simple tag you
can just take it and drop it somewhere
and later you can add your code here and of course if you want to delete
any of them just right click
on them and select delete.
OK so what do you have to do now.
How you can edit them.
Let's remove this button and let's go up for example I want to delete.
I want to edit this button right now.
So there are three taps.
The first one is content which include the information about the button
for example.
What we do want it to say the text.
Where do you want to direct people.
And do you want people then you click on it do you want it open a new
window or not.
This kind of stuff exists here.
The alignment left center right the size of it a throw large medium and if
you want an icon you can
select a font.
And inside those fonts select an icon at some point.
If you know a little about coding for example let's say you want to make
this button when you click
on it.
It's a page a window pop up all right.
And it says something you can do these kinds of things with button idea
later if you face something
like this.
You needed it but an idea here is a place that you have to paste in the
next one is the site.
Well it's very obvious what you have to do here.
You can change the color.
It has two options.
The normal look and the hover for example right now when you hover
the most on it.
The difference is not very visible.
So I'm gonna make it a little bit darker.
Right.
So now it is much better.
And for example hover animation.
Let's shrink it for example when I hover it shrinks.
OK.
It's very simple very easy to walk.
Now there are for them the next one is border radius.
You have the same expressions in other plug ins as well.
That's why I'm saying if you learned this one you can use the others as
well.
So for example border radius is about the age of each element.
If you want to round it for example where a put down 10 and pay
attention then here it is everywhere.
It is linked for example.
I want this one to be.
Let's do it this way.
I will write down 100 and you see it will be completely around it.
But I'm going to put this one on zero right.
So you see how it looks.
Maybe this one as well.
It will look like something like this.
All right.
So this is how you can use it.
Also beside pixel as you can see here it's very small.
There's a percentage you can add her centers for example 50 percent.
All right.
This is another way of editing the border radius.
Then on that we have the bike's shadow which is shadow which is the
shadow on the right.
And also we have padding.
Now there is a true expression here padding and margin margin is in the
next part.
Margin is the space is the distance between this element and another
element is the distance at this
space between them.
OK.
So for example here if I write for example 50 pixel you see it gave us a
50 pixel about 50 pixel down
left and right but padding is the space inside each element and inside
each element.
You may have several elements.
We may have for example let's say that we remove this we may have for
example for example here you see
here we have two container one of them is this one and the other one is
the right one and inside the
right one.
Again we have images and so on.
Here we have text titled buttons and other things.
So this was margin.
And let's take a look at padding for example 50 right.
Two hundred.
You see how it will look.
It's inside the elements so you should know about what is the effect of
padding and margin and on the
next one which is advance we have a z index z index is about the
layers.
For example you can name for example the back one layer zero.
This one layer 2 it means that this one would be above the background.
Right.
This is about z index since this idea.
You don't need to use these.
Then we have motion effects here.
Again you can select some animations that when we see this button
what animation it will have for example
fade in up.
Right.
So when we come it will for the first time it will fade in up.
It can be fast or normal fade down.
Right.
So the animations are if you want them there are here and also you can
you see in front of it there
is a monitor icon if you click on it it it will show you the other icons for
tablet and for mobile.
Now you can set a different animations at different settings for each of
them.
For example I wanted to load come down on mobile and maybe fade
upward in desktop.
OK this is how you can edit them.
Then we have background which is about the background of this part
you can add a color or image or even
video at some point the border the positioning that how do you want it to
be if you don't know a lot
about these settings here.
Don't touch them try to use them as they are but as you go forward in
general step by step when you
practice you will learn more about them then we have another option
here which is rhythm responsive.
Now for example if you want to hide an element in tablet or mobile or
vice versa you can use this option.
For example you can select mobile or tablet and then the user go on
mobile or tablet.
They won't be able to see the button.
All right.
And then there is a customs here says with normal and free version it is
closed.
If you want to change some design by code it will be here which is not
available right now.
OK.
So that is the general way of editing of using elements or to edit a page.
Now you have two choices either you select a theme that more or less
what they are offering is close
to what you want and then you start to edited change the takes change
the images and import things that
is connected to your social media marketing agency or you start a new
paste from scratch.
Well in this case because if if you are a beginner I suggest you to use a
pupil hard one because you
need to have a little practice to be able to create something look good
from scratch.
Now there are some general principles that you have to follow.
One of them is that whatever you're doing.
First of all do not make your web page crowded.
It must be very simple and easy to understand.
Okay.
Don't write a lot of texts okay.
Don't write several columns okay.
Don't do this kind of things.
And don't worry about it.
As we go forward in the for example where do we have it in Web site
optimization you will learn all
about this things.
Okay.
But right now because you want to build your website and maybe you
are excited about it.
Well I was too at that time.
The man I wanted to create my first web site for my business.
And you can play with things.
But later on you may change several things in me.
Maybe you need to change the text.
Maybe you need to change some images.
You need to work more on it.
And as you practice you will get better on these topics.
All right.
So more or less that was all about this part.
There are on all elements.
It's the same if you select an image for example.
This is one image here you can change the size.
You can change the alignment.
You can change the style.
If there is anything for example the size of it everything is more or less
the same.
You just need to come here and play with things around.
All right.
And more or less that was all about how you are going to use elements
or to edit a page.
Now I'm going to show you how it will look from outside.
When you come.
OK.
So here we are in the pet.
You have to come to the pages and then select the one which is at the
front page.
This is the main page.
It is your home page.
Click on it.
And here you are.
If you have installed element or the button will appear here when you
install this theme it will install
element or as well because it's one of the requirements of the thing.
Otherwise you have to come to plugins add new service for element or
and install it.
So General that was all for this lecture on the next part will focus more
on some important topics inside
WordPress dashboard which will help you to create what you need.
And also it is common between all of the themes out there.
All right on the next part we will spend our time and learning more about
Marcus.
If you're ready let's go for the next part.
35. WordPress essentials

So during this lecture we are going to talk about some important topics
inside walkers.
Important tools that you need to use in order to create a better website
both for you and your clients.
All right so I try to speak about all of them right here in this lecture but if
it takes longer I may
separated into two lectures.
All right.
So here we are in our front page.
Let me add a new page.
But let's say you want to create a new page for your website.
First of all you write down the title here new page whatever it is.
And if you wait a couple of second if you click somewhere else beside
the title and wait for a couple
of second then it will create a print a link for your page.
And here it is.
And if you want to edit it you can come here and write down whatever it
is that you want.
For example new page whatever K so it will this will be the link.
And when you're done you have to click on publish.
All right.
Each page has a template for itself.
Normally when you create a new page it is on default.
Right.
But on different Web sites it is different.
OK.
If you want to create a web page and you want to have access to all
sides for example here all of the
information is inside this part as you can see.
But maybe you want to for example put an image or an a slider or
something that it is full of with full
with a gif from completely the left side of the screen to right the right side
of the screen.
You have to come here and select for example food beat or write on
different themes.
There are different templates here ready for you and more or less that is
all you need to know about
pages later.
We'll talk more about them.
But right now there are some important topics that we have to get.
One of them is customize.
So when you import your theme if you come on opinions on it it is
customized click on it and live.
This page it will go to another page which you will see your Web site
live.
And there are some other information.
Now normally on most templates out there most wordpress themes
there are four or five but maybe you
install some plugins or the theme itself have some additional
information.
Generally you will hear you will have the site identity which when you
click on it it has your site
title and a tag line.
Now for example if someone search for your Web site for example let
me show you you are.
OK.
For example here on my Web site com.
This is the title of my web site and this is the tag line in front of it.
OK.
So from where you have to edit it from customize.
OK.
Here you have to write it down.
Now the thing is that on this theme they also let you to edit the icon up
here and also this.
This exists in other themes as well you can edit the other icon which is
the top icon here.
OK.
This you can change it.
You can.
I suggest you to use PMG format for this one.
All right.
This is one of the main important thing that you have to pay attention.
Then you have color and background.
I think in most themes you have it with different design.
OK but here you can select the colors that you want.
For example if you hover your most on the link.
What kind of what color do you want it to be.
Okay.
The title color the background color the background image for example
here the background color is white
so you can set the color here as well.
The next thing that we need to learn more about these menus.
OK.
You have you can edit the menus that you have in your website from
here.
One of them is the main one here right at the top which most people
struggle with they don't know from
where they have to edit it.
You see we have some elements here.
Let's say for example I'm here in this theme that we imported.
They have four menu.
OK but the five menu.
The one that exists right at the top is this one.
So if I selected and let's say the second one is features I want the
features to be the last.
For example I can just simply drag and drop it to the left or I don't want
to have a fake you I can
open it and click on remove and it will remove it.
OK.
So this is how you will be able to edit menus if you want to create a new
menu create new menu and add
it later to wherever you want.
Then we have widgets which are about widgets.
We'll talk about it on another part.
There are two places that you can edit widgets widgets are some
elements that you can use in your website
later on.
Another place we will talk more about it then mostly on most themes you
will have home page settings
that will let you for example sometimes I have I have had this question
before that people ask me that
I started to build a Vocus that site but it doesn't I cannot select a page.
It is just showing the posts that I have the blogs that I create at the
Cape.
And the reason is that you have to come here.
There's two options here.
Your last post and a static page.
If you select less post it will show you.
It will work as a block.
It will show all the blogs that you had posts one by one after each other.
According to the time or other filters.
But if you want to show something different you have to select a static
page.
And here you have to select which page you want to show right here.
OK.
So more or less this is all about customized tap.
So let's close it and go back so the next thing that we are going to talk
about these various it is
that the theme option it is important because all workers template out
there have their own option but
it is more.
There are more or less.
They have the same thing.
Right.
But you have to know from where you have to selected and edited them.
For example for this theme it is under appearance Zita options.
I have used other themes that they bring a button here.
For example optimize options okay.
They bring some texture click on it it will go to your theme option.
We have been here before.
For example you want to upload a.
Click on upload a logo.
This one would bring you to customize where you can upload your logo.
But there are other things for example footer sitting side bar option
sharp side buttons.
This the colors.
I think the in for this theme they used customize as well.
But on other themes when you click the options will appear somewhere
around here.
For example let's take a look at other option here.
For this theme it will direct you to customize for I don't know for some
reason they build it that way
but you may see the option also here.
So for example you click on typography the typography up here here but
on this theme it will direct
you to the customized page which it is.
Okay you can come here to typography and select the one that you
selected for example font how you want
it to be for example font family you want it to be bigger you want it to be
a smaller and so on.
Okay.
You can change all of these settings through here but if you for example
you selected a theme and these
options didn't exist here then you have to look for
theme options somewhere in this menu.
All right.
This was another option.
Another thing that we had to talk about which is very important then if
you want to create a blog post
you have to come to posts and same as web pages you have to create it
if you want to create a new page
you know where it comes.
If someone leave a comment on your web pages you have to come here
and answer them and more or less.
I think that's all we are going to have here.
Later we are going to learn more about the plugins that will be very
helpful for different purposes
for marketing inside Morpheus like the one that I have here.
This is yours.
Plugging it is helping.
It will help you a lot and ranking higher in search engines like Google.
OK.
This is an ACL Search Engine Optimization plug in later we learn more
about this.
All right.
So generally that was all we needed to talk about here inside this
lecture.
If you have any question write it down for me.
I know maybe for the first time that you are seeing these things.
It may sound a little bit complicated.
If it wasn't so clear for you I suggest you to go back watch these lectures
one more time and if it
still had some problem some questions maybe I didn't explain them.
You can write it down in the question and answer section and I will be
there for you and I will answer
your questions.
All right.
So that was all for this part on the next part.
We are going to learn more about outsourcing and how useful it will be
for you and your business.
So let's go for the next clicked.
36. Outsourcing important tasks
So what is outsourcing and why you may need it.
First of all along the way you mean you may need some tasks done that
you don't have the knowledge and
if you want to learn it yourself it may take a long time.
So for this for these kind of jobs you need to hire someone for just some
period of time for a specific
kind of projects and give them the job they will do it much faster and with
higher quality for you and
you just pay them and because you are outsourcing it you are using
people from all around the world.
It may be very cheap for you for example.
Here let me switch the screens here.
I have put everything to websites for you for this purpose.
One of them is off work which is this one.
The other one is freelancer dot com.
Most of them are very good websites.
You can come here click on post a job and they have different plans
depending on what you need.
If you are a freelancer or if you have a job you can read through these
their plans and learn more about
it.
But in general it's very easy you can come here click on post a job and
then follow these steps.
Write the title right the description of your job venue wanted.
How much are you willing to pay.
And if you want a professional person or you just someone you need
someone to do it and so on.
OK.
The important thing is that you need to interview people when you post
a job.
A lot of people maybe 10 people maybe 100 people depending on the
job title and that has a lot of people
will come and they give you an offer.
Someone will tell you that.
All right.
I will do this with for example ten dollar an hour.
Or for example you can make it fixed for example.
Five hundred dollar.
The whole project came.
You have to interview them.
I spent some time reading their offers and contact them.
Ask them more questions and be sure that they can do the job.
And this is the first one.
If you especially if you need some help with your website that
development for your clients Web site
you can use freelancer.
But be careful that because on Web sites you have to give username
and password.
Be careful to select someone which is more trusted.
Bit more background on the Web site.
All right.
If you need some designs for example if you live in the United States if
you need a logo you may have
to spend 400 500 dollar on a simple logo.
But you can come here and hire someone from other countries and pay
them for example 50 dollar forty
dollar for the same logo.
All right.
So it is very useful to use these Web sites if you need something to be
done that you don't know about
it.
And if you want to learn it yourself it's going to take a long time.
OK.
Also don't push yourself too out this way.
That's all right.
Whatever I don't know I will outsource it.
Okay.
Don't go toward that direction.
I just suggest that these two Web site for the time that you think.
All right.
If I want to learn for example you want to become a good professional
person in marketing.
Kay do you cannot decide that you cannot become a professional
developer as well or a professional designer
as well.
These things take time.
You need experience.
Okay.
This way you can just pay someone and do the job for you.
All right.
So more or less that was all about outsourcing.
If you have any question write it down for me.
And if you're ready for the next part then let's go for it.

Section documents
Introduction
Now it is time for the next part of building your agency. In
this chapter, we will learn important stuff such as pricing,
building a website and outsourcing some of the tasks you
need for your business. We also will have lots of
assignments to complete.
Setup pricing for your agency
Pricing is very important in building a social media
marketing agency. Some people put very high prices and
lose the chance to get clients, and some undervalue their
business. But here in this lecture, we will learn what is the
best pricing table for your clients.
We are going to have 5 pricing tables which each of them
includes some specific features inside it.
• $0 – provide a free audit to potential clients
• This way they will understand you know what you
are doing and by giving something free, you will be
more convincing in signing the contract.
• You can create the audit for
• Social media platforms like FB, IG and so on
• Their website
• Their competitors
• SEO
• …

• $997 – The foot in the door

 • Provide basic marketing like social media
marketing, website optimization, and email
marketing but with a limited time weekly
• It must have “cancel anytime”
• It must have refund the last month

• $1997
• All of the last package + more hours
• It must have “cancel anytime”
• It must have refund the last month

• $4997
• All of the last package + more hours
• It must have “cancel anytime”

• $9997 and more – Enterprise

• All of the last package + more hours
• It must have “cancel anytime”
• Planning and other professional marketing features
You must know the value of your time and the service that
you deliver. Respect yourself, work as a professional, and
deliver results to your clients. If you bring your price lower,
of course, you will get a lot more clients but you also have to
work much more, and it is better to have fewer clients and
get paid more, this way you can also deliver a better result
to your clients.
Build your website
It is important to have a website for your agency, but it
doesn’t need to be very professional. In this lecture, we will
use 2 different platforms to build your website without any
coding knowledge. There are many platforms out there that
will help you to create a website easy and fast.
There are some websites such as:
• Wix
• Squarespace
Below I have added some tutorials from Youtube about
these platforms, which will help you to learn more about
them and build your website much better.

Wix tutorials:
Wix itself provide some tutorials about their own platforms.
Click on the link below to get access.
support.wix.com/en/the-wix-editor
Also, I have shared some Youtube video tutorials about wix
which you can watch and learn more about it.

Squarespace tutorial:
Squarespace itself has great learning videos about their
platform which you can go there and learn about each topic
you want.
Click here to go to Squarespace tutorials

The good point about these platforms is that everything is

very easy to understand, with spending 1 hour you can learn
a lot about these platforms and start to build your website
for your agency.
But there are some downsides as well. If you use these
platforms to build your website, you can not be in control of
everything, you can not bring a developer and ad things that
you want. You can create your website within a frame of
possibilities that these platforms give you.

There is another platform that you can use, it is much

cheaper but a bit harder to work and learn and it is
WordPress.
WordPress
The other way to build a website that is very common is
using WordPress. WordPress is an application that you
install on your host and use it to build a website. It is more
complicated than the other 2 platforms we saw but it has its
own benefits.
The biggest benefit is that everything is under your control,
and it is much cheaper. But there are some steps that you
have to follow in order to set up your website.
1. Buy a hosting service and connect it to your domain
1. Godaddy
1. You have to go to applications and install
WordPress
2. Namecheap
1. Select easyWP
 2. Select a theme that you like the most and meet your
needs from WordPress or other online stores
3. Create and edit your website the way you want it
1. You can use plugins like WPBakery or beaver
builder to style each page

What do you need to create on your social

media marketing agency website?
Now that you know which tool you want to use, there are
some instructions to follow and create your website. Let’s go
through them together.
• Customize your site
• Edit name and main icon
• Select the main colors
• Set up the theme options
• Setup footer and header
• Design home page
• A header which explains what you do in several
words
• Video or image about your business
• How you deliver value to your clients
• Testimonials
• …
• Create a pricing page
 • Create a contact page
Website optimization and web persuasion
Late on the course we will learn more about website
optimization, what rules you should follow to create a greate
website both for your agency and your clients. Also we will
learn about web persuasion which is perfect for your clients.
Outsourcing
Along the way, you may face some task that you can’t
accomplish it, and hiring a person for it can be very
expensive. That is why you should outsource that task to
someone else.
This way you can hire someone for a short term, with a
cheap price. There are several good platforms out there that
can help you to find the right freelancer for your project.
The first website is Upwork. Upwork is one of the best
platforms out there for outsourcing. You should just create
an account and select the option that you are looking to hire.
Post your task and look for the right freelancer.
Click here to get to Upwork

The other platform is Freelancer.com , I have used this

platform for a long time but not as a job owner, but as a 3D
designer several years ago.
38. What you will learn in digital marketing mentality
Welcome to the next section which is digital marketing mentality
strategies that will help you to get
real results for any business.
So during this part here it is we are going to learn more about how to get
results for the client.
Three steps then we are going to land creating compelling content which
is extremely powerful in digital
marketing.
And after that we are going to learn about tips to increase engagement
which is necessary in marketing.
We have three steps here a bonus.
And finally we are going to learn more storytelling which is the core of
digital marketing.
So if you're ready let's start this chapter.
39. 3 rules to get results for your clients
So welcome to the first lecture on this section.
Digital marketing mentality.
We are going to learn a lot of amazing stuff.
A lot of powerful strategies in this section.
There are some instructions that if you follow I can say more or less you
will get the result that you
are looking after.
For any business.
All right.
So here we are inside digital marketing mentality section.
This is the fifth one.
So the first thing that we are going to talk about.
We're going to learn more about three steps to get real result for our
clients.
So the thing is that the whole goal of a social media marketing agency is
to get results for companies.
Now the third the very first step for that is to know the goal what your
clients really want.
Most of the time most of the time your client need more says OK.
But sometimes different clients may have different goals in their mind.
And it is very important for you before you begin know what that goal is.
All right.
Knowing that goal will help you to get there by showing the way.
For example let's look at it this way.
You want to go to a friend's house.
OK it will be much easier for you to know the address.
OK you will get that much easier.
You know exactly from where you have to go from which is true.
Yes you have to go and how long it will take for you to get there.
Then you know the exact target the exact destination the exact goal.
But let's imagine that you want.
You want to have an appointment with your friend and he or she will tell
you that.
All right come to this place.
Not an exact address for example come to this big area.
And I will find you there.
All right.
So this way it will be much much harder for you.
First of all you don't know when you will see that person will you will find
that person because you
don't know exactly where he or she is.
It will get much harder for you to find which ways you have to go and so
on.
So all the time it doesn't matter does it.
I'm not saying this just about digital marketing.
Whatever you want to accomplish in your life.
Right.
You need to know the destination.
You need to know what is the goal here.
When you're annoyed it will get much easier to get it to achieve it.
Right.
So that is the first step that you have to pay attention.
The second one is to create a road map a strategy for your client's
digital marketing right now doing
social media marketing is not enough.
You must have a plan calculate everything what comes next how you
are facing it.
All right.
So some people think that all right.
Social media marketing is just about posting some images and videos
on some companies account Instagram
or Facebook or Twitter or YouTube.
Right.
Some people think that way but it is not social media marketing is about
a general strategy or a general
plan of how you are going to get to the goal of how you are going to
achieve the goal that you want.
OK.
So here as we go forward as we learn more platforms more or less you
will understand that.
All right.
First of all for example let's say we are going to bring traffic into the
company's Instagram page then
we are going to use let's say Instagram live.
Instagram is stories the link in the bio and our posts to direct these traffic
into one landing page.
And on that landing page we are going to capture e-mail leads.
All right.
So what we are going to do next.
Next we are going to send for example four or five e-mails to them every
day.
The first e-mail is about this the second e-mail is about this and so on.
Finally in the fourth and fifth e-mail we are going to sell the product.
If for example for the people who buy the product they will be directed to
displays for the people who
didn't buy the product.
We will direct them to another place and do some other marketing
strategies on them.
Right.
So this way you you must have a plan for every business you must first
of all look at the business.
Okay.
Based on your business based on what we have right now we are going
to apply this strategy.
For example you may sell right for according to your business trying to
bring traffic from Instagram
will not work.
If we do it for example through Pinterest we are going to get a better
result.
All right.
That is why you must always create a strategy for every business.
Okay.
The client must see that.
All right.
You know what are coming next.
What has you have to accomplish next.
And when you get more experienced you will also know what problems
will come next.
Okay for example you say we are going to accomplish these tasks and
beside them maybe we face these
two three problems.
And if we did we are going to solve them this way or this way or this
way.
All right.
This is a strategy.
This is a road map to the goal that your clients want.
All right.
So this is number two and number two is to keep yourself updated all
the time.
Now before I mentioned this in the previous sections I think this is one of
the most important steps
you must follow all the time.
Spend some time everyday or at least every week to learn.
You may have knowledge about some topics but after some time you
need to upgrade especially in digital
marketing.
So if I want to give you one goal then a strategy to become successful is
to learn daily learn things
connected to your business learn things that will help you solve
problems that you are going to have
in the future or you are you have right now.
Okay.
Learn the more you learn the more eligible you will become.
And it will become much harder for you to fail.
Imagine when you know everything about the road.
For example you want to travel from one city to the other city.
Okay.
You have traveled this year.
You read everything about this road.
Okay.
You know exactly how many for example a gas station exists in the
middle of the way.
Well you should just stop where you shouldn't stop.
You read all about this you asked from people who have traveled this
road many times before and you
have enough knowledge about what you are going to do so it will get
very hard for you to fail.
Okay so that is why again I'm repeating myself if I want to give you one
golden rule to help you with
all the problems that you have in your life is to learn daily.
For example in digital marketing let's say you are really good at
Facebook right now but after some
time if you don't updates yourself.
If you don't upgrade your mind after some time because these things
change over time.
Okay.
The Facebook that exists that five years ago it's not the same thing
today.
Right.
They change it a lot.
They add a lot of things to.
The first time that I used to face that they did Facebook marketing it was
I think around 10 years ago
nine 10 years ago and that time it was at the beginning of Facebook and
a successful fan pages on Facebook.
They had for example 10000 likes and followers.
And in that time I could accomplish with marketing and advertising and I
could get ten thousand followers
from my own page which it was about music.
But today what we have on Facebook.
We cannot compare it.
It's not the same thing as it was nine ten years ago so my knowledge in
that time about Facebook is
not going to help me today.
I must upgrade my brain I must learn more about what exists today and
the thing that we learned right
now in this course.
Maybe next year won't help you.
Maybe the next year after that won't help you.
That's why you have to keep yourself updated all the time.
So these were three major steps to get results for your clients.
If you have any question about them write it down for me and the next
part.
We are going to talk about a powerful structure to create posts for
different social media platforms.
It's very good.
It's very powerful and I strongly suggest you learn it and practice.
All right so if you're ready let's go for the next part.
40. Golden rules to create viral posts - V.R.I.N
So how you can create compelling content for social media.
Now there is a powerful structure here that I learned from my mentor.
It's really helpful.
And using this a structure you can give a rate to the post that you have
right now and to the post that
you are going to make.
So you can find out the weakest part on your post improve it so you get
better results on different
social media platforms.
All right.
So here we are creating compelling content.
Now the mentality of how to create compelling content is very important.
Yet so many people so many professional marketers do not know about
this strategy.
As I said I learned it from my mentor.
And it has four major parts.
So you can call it V R I N or very.
So it stays in your mind when you convert all of these structure into a
simple single name you will
remember it much easier later.
Right.
So the V stands for value.
Ask your client if you're doing business if you're doing marketing for your
client or if you're doing
for your self why people are buying the product that you are marketing.
OK.
What is the main reason.
OK.
You must know that find that reason.
Focus on it and build on the strength.
OK.
Let's say for example why people buy my courses.
OK let's talk about the price.
This course that we are in right now as my product why people buy it or
why people listen to me.
The reason the main reason is that I gather a lot of information.
It's my own experiences my own knowledge other people's knowledge I
gathered them all into one single
place and I try to convert them in the easiest way possible to understand
with a lot of high quality
features around high quality for example video audio all the documents
exist on my website and so on.
Okay.
This way people will get all this information will learn all this information
much easier and much faster.
So this is the main reason that for example people listen to me.
So when I know something like this then I can use it more in my mind.
For example Instagram post my Facebook post and so on.
Let's say you have you want to do marketing for fast food.
OK.
Why people come to that fast will and what.
First of all which products they're ordering more K and what is the main
reason that people come to
that fast food.
Is it because of the environment that they have.
Is it because for example here there are some restaurants that they're
very beautiful.
OK.
It's inside the nature you go for example on the tree.
There are some that made some for example tables above the ground
on the trees you can go there sit
there.
It's very beautiful.
Right.
So this is one of the reasons one of the most reasons that people go
there so that their food is also
tasty and delicious.
So when they want to do marketing they have to focus on these two
elements mostly the environment of
their of their restaurant.
Right.
So you have to know if you do marketing for this business you must ask
your client why what is the main
reason that people buy your products.
When you know it your work will be much easier.
Now when we are talking about these four you have to rate each post
from one to 10 for each of these.
We are I N K for example look at the previous posts on Instagram and
from 1 to 10.
What is the value of that POS.
Is it five.
Is it one.
Is it 10.
For example I can upload a post about some movie.
OK some movie that I saw and I liked it and I upload a post about it.
This is not connected to why people buy from me.
This is not built on my strength right.
So from one to ten I have to give it the right number one.
OK.
But let's say if I talk about some powerful marketing strategy under one
minute and I put it inside
a post in my Instagram I have to give that pause a 10 as their value.
The next one is R which stands for rate.
How rare are your posts.
Can people create the same post or not.
So what do I mean by that.
For example I upload some quotes on my Instagram.
How rare is it.
People can do the same.
Can people sit behind their computers create more or less the same
post as I did and upload it on their
Instagram or not.
Game for example several years ago there was a guy.
He became very famous.
He created some videos and he had a lot of visual effect inside it.
For example he hold an image image of something.
Then he for example smashed it.
And for example an image of a chicken.
He has mash it and then the chicken appear for example something like
that people.
It was very rare.
Not everyone could create something like this.
It was very rare and not everyone could create a post like that.
So from one to 10 his posts get 10 from being rare.
And for example sharing a simple quote from let's say Steve Jobs
everybody did that that get what no
one.
So the next one is I.
Which stands for inimitable.
How hard is it for others to copy your post.
Can they come to your page and just taken a screenshot and for
example remove your logo and put their
logo instead of yours and just upload it as their own.
If they can do something like this then your post get a lower rate in this
one game.
If for example let's say this is the Gary V's page on Instagram he upload
mostly mostly videos you see
a lot of his posts is videos just a small number of them are images.
So first of all this is much harder to just download these videos and
change is first of all he's inside
all of his videos.
He's not going to share any video from someone else and it will make it
much harder for you to copy
it.
Maybe you can just copy the idea.
Maybe just maybe you can copy what he is talking about but you cannot
copy the same policy cannot download
it and upload it on your own page you can do it but then you are doing
marketing for this guy right.
So if you're paid if your posts have something like this inside it if it is
very hard to copy and paste
then you are getting 10 and this one right.
The next one is and which stands for none substitutes will.
It means that content that shows people cannot live without your product
or your service.
Okay in your post.
Let's say you are doing marketing for a fast food.
You can show the best meal that you have and try to deliver this
message to people that hey you as an
audience.
This food is so tasty and so delicious that you cannot just miss it.
Jay you must come here and taste it.
Let's say for example for me I want to do marketing for discourse.
I'm going to tell you that the things that I'm going to share in this course
are so valuable that if
you don't know them you will get fail 100 times more than before for
example this is just an imaginary
example or the things that you are going to learn here is going to
change the entire way you are doing
marketing.
So in your brain you will understand that or if I don't have this I'm not
going to get successful for
example if you try to deliver messages like this inside your posts if you
are again another example
let's say you want to do marketing for a dentist.
OK.
And you can show this message that hey deliver this message in your
post that hey if you don't get this
service for example if your teeth doesn't look like this you are going to
miss a lot on your life.
OK.
Or if your teeth look like this you are going to be much happier and have
much better life.
For example things like that you have to be innovative in this part.
You have to come up with good strategies to deliver a message like this.
So in general you have to give rate to each of these and then get the
average and do your best to increase
your average.
If you are between eight to nine so the posts are perfect.
Amazing.
And you are going to get real results for that business that you are doing
marketing for.
All right.
So this was very important.
Beside that I'm going to just share an important note here on any
businesses audience are first.
Remember this your client wants more customers and customers come
from the audience that you have the
traffic that you have.
And if you value the audience here if you value the audience then you
will be able to convert them into
clients into customers.
All right.
So you have to spend time and resources for the traffic that you have for
the audience that you have.
Find what they really need and how you can use this business that you
are doing marketing for how you
can use this business to help them with their life with the problems that
they have.
This is really important.
Some people misunderstand.
They say for example all right.
I'm not going to answer for example I have a very huge Instagram page.
I have a huge Facebook page and it's really hard for me to answer
people.
And so the direct message for me is it is hard as well for everybody it is
hard.
But if you value them if you do your best.
Or for example get some help to respond to people.
You have a better chance to convert them from being an audience into
being a customer.
Right.
So this was a side note but it is very important for you to know about it.
All right.
So that was all about this lecture.
If you have any questions not forget to write it for me.
And if some part of it it was a little bit hard go back again and review it
write it down for yourself
sometimes by writing it down taking notes and things will get much
easier for you to learn and understand
and remember right and the next part.
We are going to learn more about three tips to increase engagement.
So if you are ready let's go for the next lecture.
41. 3 pro steps to increase engagement
So three advanced tips to instantly increase engagement on any page.
So let's look at it together.
Here we are tips to increase engagement.
And we have three tips here.
The first one is to have a good headline Why visitors should bother to
read the page.
Okay.
So first of all we are talking about the landing pages that you have.
You create a landing page for your audience.
Want to direct traffic from Instagram Facebook Twitter Pinterest Google
so on and so on.
Advertisement YouTube to this landing page.
What instructions you should follow here.
The first one is to have a very powerful headline right at the beginning.
So the headline must must explain why people have to spend ten
minute one minute one second on your
page to read more about it.
Okay.
So here at the end of it we have an example.
So three advance tips to instantly increase engagement on any page.
Right.
When people read something like this three advanced tips to increase
engagement on any page.
This has a revolt inside.
So if I learned this if I find out what the information inside this page if I
learned then I will be
able to do something good for my own business or for other if I for
example doing marketing I can do
something like that for other businesses as well.
Right.
So it's very good.
So I must spend some time spend one minute ten minute one hour to
understand read this page.
Right.
So the next thing is that you must put it right at the top.
For example here we have a big topic right at the top.
Let's look at the others that we have here for example these ones right
at the top.
Very big.
Whoever come to this page now I didn't create these pages for
marketing.
These are just some documents for my students.
So but when they come here the first thing that they see very big right at
the top.
They see the title right.
They see that title title.
So it has to be this way.
The next one is that people want cheaper and faster so you can use
some wars inside your title.
That shows that.
All right.
The thing that I'm going to show you I thing that I'm going to tell you
about it will be much cheaper
than what you are paying right now or you will get result much faster.
For example here tier three advanced tips to instantly increase
engagement on any type.
Right.
So if you learn these three tips immediately we can increase
engagement on your pages.
So this war is for this tip.
The next thing is that generally try to have five to twelve boards and
between them do your best to
use at least one or two numbers.
So here we have three advance tips five steps to get there 10 rules to
become for example to get this
goal.
And so on and so on.
So these numbers will be very helpful to attract people.
Main boards must start with big letters.
All right.
So here Leslie let's have a look.
Three advanced with a B letter tips instantly increase engagement.
Any pages any page.
Now the thing is that you have you must have big letters on the main
boards.
But some other awards like for example for on two off read these kind of
words you don't need to use
big letters but for the main boards use big letters in your title.
All right.
So this was number one you must have a good headline follow these
instructions then you will have a
good headline next one.
Also some other things they add to it.
For example when you want to write a title write a headline.
Don't use complicated votes don't make it hard to understand the more if
it is easier to understand
you are going to get more results.
Okay.
So keep that in mind as a side note the next one is a b testing.
Don't let it fool you.
Now some people think that A B testing will give you the real answer
right upfront but it's not like
that.
First of all for those of you who don't know what do I mean by A B testing
it is for the time that you
are not sure about a variant of something that page and add something
like this.
You are not sure which one is going to bring more results.
So you create two variance three variance or more.
For example you want to send an e-mail and about the subject you are
not sure the same e-mail but with
different subjects so you create subject 1 and you will send the first one
to 50 percent of your audience
the second one to the to the other 50 percent and you will see which
one will have a better open rate
and then you think that this one will add that had for example better
open rates or this one is a better
headline.
But sometimes it's not just like that and also when you create a landing
page on your website and you
drive traffic you can create two variant of landing pages of key landing
page one landing page two and
you can change something inside them.
For example the headline the call to action.
The information on you can change on this one.
Put variant number one to number one and test it case and 50 percent
of the traffic to the second one
sent 50 percent of the traffic to the first one and see how the result will
be.
But here we are going to learn why it is not always reliable and how you
can get to the real reliable
answer right.
So you can use a b testing but don't rely it much it may give you the
wrong data knowing nothing is
better than knowing wrong.
For example let's say you don't know which one is the better one.
But if you believe if you learn and believe that the right number one
variant 1 is the better one but
actually if it is not then as you go forward you're going to create more
problems.
You're going to lose more on the business right.
You are doing your using in a strategy that is actually not working for
your business and you think
it is working so this is more harmful than not knowing.
So what is the solution.
The solution is that create instead of creating a variant a variant b create
variant a variant a and
create variant B and variants B.
So what do I mean by that.
You must have from variant a You must have to exact same thing.
Okay let's say you have 100 people K you want to send an email to 100
people before you created a variant
a and variant B and you wanted to send variant 8 to 50 of them variant B
to add the other 50 but this
way the strategy that I am telling you is that send variant a to 25 percent
of them then create another
variant but exactly the same as first want all of it sent to the other 25
create and other and send
to the other 25.
Create another variant B and send it to the other 25.
Now this way if the result of these two variant A's are exactly the same
as each other or very close
to each other then the result that they are that you are seeing is reliable.
If not for example sometimes you send variant a you get.
For example let's say 10 percent open rate you send again the same
thing again you will send the variant
a you will get 5 percent often right.
Okay.
You have to keep doing this until these numbers between variants a and
b a and the numbers between variants
B and variant b get close to each other when they get close to each
other then the answer for your a
b testing is reliable and you can rely on it and you can use it to grow
your business.
All right.
So this was a second tip to increase engagement.
Now the next one is that don't force visitors to make decisions.
Now you created the landing page for your product.
Visitors come to your landing page.
Do not.
People sometimes do things that visitors must make decisions.
Shall I click on this or shall I click on that.
Shall I read this one or shall I read this one.
Okay.
I should go down.
I should go all.
What should I do.
Okay.
If you create the landing page somehow that people has to decide it's
gonna get harder.
You are going to get lower result on that.
So better to have one act one action on each page.
Unless you have to.
For example if I want to sell this pen on that landing page I only show
this pen.
Make it that landing page will have one direction to go.
I may put several call to actions maybe 2 3 4 buttons.
When the reader come they're reading they are coming down or
scrolling down.
They at the beginning they see one call to action.
Then they receive another.
Then they will see another.
I put this call to action but all of them will end up to one destination.
Okay but I see some people do marketing days for example put 10
products.
Okay now you have to look at it and make a decision right.
Which one I have to choose.
Come and sometimes some of are connected to each other.
Okay.
Challenge select variant for example like a product or product C all of
them are in the same topic but
which one is which one is better.
For example I want to shift I want to sell Facebook courses like
Facebook marketing courses I will overcome
and show you I will send you three Facebook courses of mine and now
you have to make a decision Celebi
by number one or number.
Number two it will get harder for you to make a decision.
That's why you may avoid even buying a product.
But if I just show you one that's much easier.
You don't need to make a decision okay.
Priya is talking about this one product only so I'm going to read more
about it.
These are the features.
These are the benefits.
These are what I'm going to get by the end of it.
And so on and so on testimonials.
Okay so I'm gonna buy it or I'm not going to buy it but making decisions
will not force the audience
to go out.
So remove the void that visitors have to do the next one avoid having to
call them.
Some people put two or three columns different products columns total
about it and it will people have
to decide.
Shall I read number one column one or column two.
Okay so if you create a page like this user must decide which one to
read then making decision and it's
not going to bring good results for you.
So it must be easy and available and understandable that come one
part 1.
To read this part.
Part 2.
They read this part.
All of them is going to the same destination.
So number four which is a bonus Steve is that always have a bonus.
So when you are when you create a landing page you want to sell
something and you have a call to action
above the call to action.
Put it right above the context above it.
Write down for example if you get if you buy this product you will get
these two months for it you will
get this one bonus for it you will get these additional things if you for
example bite.
Right now you will get these additional things as well.
Later on when we want to.
I think it is on.
Where is it.
Get clients.
Okay.
You want to convince someone to become your customer to sign
contracts with you later on.
At that point we will talk about a strategy that would push people that if
they accept your offer.
Right at that moment they will get these other bonus tips.
And if they don't accept it right away they will lose this bonus too.
So these bonus tips these bonus rewards offers whatever you want to
call it will push them to are accepting
your offer.
So you are going to have the same situation when you want to create a
landing page when you want to
sell a product to a huge amount of traffic.
Right.
So bonus must be easiest must be understandable.
Don't say it right.
If you for example buy this product after for example at this time you will
get something like this
through this channel and so on.
Don't make it so hard.
Always always always make it as easy as it can.
So that was all about the tips to increase engagement on your landing
page and and the next part.
We are going to learn more about storytelling which I can say.
Storytelling is the core of successful marketing.
So if you are ready let's go for the next lecture.
42. 3 stages of Storytelling
So welcome to The Last Lecture on this section which is about
storytelling.
Now storytelling is extremely important.
The better you get at the storytelling the higher will be the result of
marketing that you are doing.
All right.
So it's very important and you can almost use it everywhere in
everything okay.
You want to for example create a landing page and bring people drive
traffic to that landing page you
can use a storytelling there.
You want to create a single video post you can use it.
You want to create an ad you can use it.
You want to send a message to a client you are living in Asia.
You want to convince someone in a company in United States to sign a
contract with you to do digital
marketing.
You are going to use storytelling in your message.
Okay.
So generally you can use it anywhere.
And if you pay attention to the successful TV series movies all of them
are very good at the storytelling.
And when you see a movie and after that you tell yourself that right.
It was a bad movie.
They are bad at the storytelling so the storytelling generally is the core
of attracting people and
convincing them and maybe selling them something.
It can be entertainment.
It can.
It can be a product or something else.
All right.
So the fact that you become better and better and better everyday at the
storytelling is going to help
you to be more successful in whatever you are doing in your life and so
on.
OK.
So let's take a look at the documents that we have here.
So storytelling now here I create a prepared some a structure for you to
follow to make your work much
easier.
So the first one is the beginning which must have a host element.
It means that when people for example if it is a message when people
read the first sentence they must
be hooked.
Then people come to a landing page when they read the title it must
grab their attention immediately
when you are watching a movie right at the first five 10 minutes it must
grab your attention.
OK.
So how you can create a hooked element right at the beginning.
First of all it must have these features it must be powerful it must be
strange it must show and tell
with danger.
For example in successful movies and TV series right at the beginning
they tried to show you some mysterious
thing that is also very dangerous.
OK so this way they are trying to grab your attention who you right in
front of the screen until you
watch till the end of that movie or that episode and so on.
OK.
So if you want to create for example a landing page try to make it more
strange or try to show some
danger.
For example you want to send an e-mail.
The subject.
It can be something like this for example to lose that if you don't know
about you are going to lose
a lot on your business.
For example when you see something like this immediately in your mind
you will tell yourself that right.
Do I know these rules or not if I don't maybe I get hurt on my business.
Okay.
So then you create something dangerous which is powerful which is
also strange.
It would be a good hoofed element.
All right.
So the next part which is the middle part which we call it plots.
You can show more questions more secrets more mysteries more how
two more drama.
All right.
As you go forward you see in each TV series in each movies the best
practice for becoming good at storytelling
is to learn how successful movie told us this story.
This is why I can say one of the best practices that you can do not just
to look at the movie or the
TV set just to get entertained but pay attention to the elements that they
use.
How did they do it.
What for.
Or for example on social media marketing.
You can followed successful marketers on this on different platforms and
see how they are doing it.
For example successful YouTube channels.
Right.
How they are creating their YouTube videos.
OK.
Are they following these rules or not.
And if they do how they are doing it for example on YouTube videos the
youth element is their thumbnail
the thumbnail of their video.
When you look at it sometimes you will see someone very sharp looking
at a product or what happened
when you see something like this with a strange text beside it and you
read the text and immediately
in your mind this image appeared that.
All right what's happening.
I know this product for example I know this phone I know this tablet.
And what is it about that this guy is so shocked OK so you'll click on it
and you will learn more about
it.
So this then YouTube videos.
This is the hook headline.
Now after that the third part which is the last part ending which is the
resolution you have to give
the answers to the questions secrets and mysteries that you have
created under previous parts.
All right so one thing of which I recommend to is that read the book.
Building a story brand by Donald Miller It's very useful.
I read it almost one or two years ago I am not sure but it is a very good
book.
It will show you the steps.
It will help you to understand how to become better at storytelling and
how you can practice more.
All right.
So generally that was all about storytelling.
And again if you have any questions about it write it down for me.
And if you're ready let's go for the next part.

Section documents
How to get results for the client
The whole goal of a social media marketing agency is to get
results for companies who can’t. But it has a general
structure which here we are going to learn more about.
There are 3 steps you must follow all the time.

• Step 1: The goal, the client wants sales

 • You must always know what your client need. Most
clients want sales but there are some who have
other goals
• Knowing the goal will help you get there by
showing you the way

• Step 2: Create a road map strategy for your client’s

digital marketing
• Doing social media marketing is not enough, you
must have a plan
• Calculate everything, what comes next, how you
are facing it

• Step 3: Keep yourself updated

• This is one of the most important steps you must
follow all the time
• Spend some time every day, or at least a week to
learn
• You may have knowledge about some topics, but
after some time you need to upgrade it, especially
in digital marketing
Create compelling content
The mentality of how to create compelling content is very
important, yet so many professional marketers don’t know
about it. There is a great structure for creating content
which has 4 parts. Together we are going to learn these
parts. This structure is called VRIN.
• V = Value: Ask your client: why people buy from you?
Focus on it, build on the strength
• R = Rare: how rare are your posts? Can people create
the same post?
• I = Inimitable: How hard is it for others to copy your
posts?
• N = Nonsubstitutable: Content that shows people
can’t live without your service, your product or service is
so good that people must have it, show the message
Audience first
It is important to put the audience first and try to respond to
their needs, so I try to keep it short and show you how.
• Client > more customers > customer = audience >
value audiences
• Find what they need, help them with their life/the
problem they have
Tips to increase engagement
Together we are going to learn 3 tips that will help you a lot
in digital marketing to increase the engagement.

• 1- Good headline: Why visitors should bother to read

the page
• Bring benefit to your user
• Put it at the top
• People want cheaper and faster
• 5-12 words, use 1-2 numbers
 • Main words start with big letters
• Example: 3 Advanced Tips to Instantly Increase
Engagement on Any Page

• 2- A/B testing: Don’t let it fool you

• Use it but don’t rely on it
• It may give you the wrong data
• Know nothing is better than knowing wrong
• Solution
• Create A A B B
• Run it until the 2 A gives the same result and
the same for 2 B

• 3- Don’t force visitors to make decisions:

• Better to have 1 action on each page, unless you
have to
• Remove the work visitors have to do
• Avoid 2 columns
• Users must decide which one to read
• Must be easy and available

• 4- Bonus tip:
• Always have a bonus benefit on your offer
• Put it right above the call to action
• Bonus must be easy
Story telling
Another important skill in marketing is to get good at story
telling. Well, you can use it everywhere, best movies are
good at story telling, best ads, best businesses and so on.
So it is very important to practice and learn how you should
apply it. I have created a structure for you to follow, but you
shouldn’t stop yourself here, practice as much as you can.
Brand storytelling should be like movies.
• Beginning – hooked element
• Powerful, strange, danger, …
• Middle – Plot
• Questions, secret, mystery, how to, drama
• Ending- resolution
Note !!! Read the book: Building a story brand by
Donald Miller

44. What you will learn in pro Instagram marketing

Welcome to the next section.
This is about four pillars of Instagram marketing to get instant result.
So during this section we are going to learn first of all we are going to
learn the fundamental of Instagram
marketing what you have to do to make your page more convincing.
So when a visitor come they get convinced to follow you then you are
going to learn more about eight
rules to have a successful Instagram post.
After that we are going to learn more for advance marketing strategies
for Instagram to grow your page.
And finally after that we will learn more about Instagram says funnels to
grow a business to grow yourselves
using Instagram.
So if you are ready let's start our first lecture on this part.
45. Advanced business Instagram page
So the fundamental of Instagram marketing.
There are some instructions that you have to follow before we go very
deep in Instagram marketing and
learning strategies that will make you successful on Instagram.
These instructions will be more connected to building your page to
optimize your Instagram page.
I can say all right.
So first of all if your want you want to do marketing for a business that
they still don't have an Instagram
account.
Use their business email or if they already have it change their e-mail to
business email for example
info at their business name dot com.
Okay.
This will be more professional.
And later it will become useful.
All right.
So the next important thing that you have to do the page must be
business.
So if it is on personal converted into a business we are not going very
deep in these basic stuff because
converting a b a page from personal to business is very easy.
You can just go to the setting of your Instagram page and look for
convert to business account and click
on it for follow the instructions follow these steps.
It is very clear and you can do it yourself in case if you if you couldn't.
You can just search for it in Google or YouTube.
There are hundreds of videos about it and blogs about it.
That how you can convert your page from person to business.
Or finally you can send a question to me and I will help you with it.
So the next thing that you have to do don't forget to connect your
Instagram page to other social media
icons like the company's Facebook account the company's Twitter
account.
Then later it will be easier for you to do marketing for it.
Okay so the next thing that we are going to learn more is about the user
name of the companies.
Instagram icon.
Now a lot of people make mistakes here.
They choose some complicated user names something that are not
relevant to their business and they lose
a huge amount of traffic and followers on their page.
So here are some instructive instructions that you can follow.
For example the user name.
First of all it has a search engine effect on your page.
If you use some names that is connected to your business people will
use that name to find your page.
All right.
I'm going to tell you more about it in a minute.
So first of all it must be very simple readable and understandable.
OK.
Avoid very long user names.
So I see a lot that people use on their personal or on their business icon.
They use very lines user names.
OK three four five words inside their user name right.
This is a big mistake.
Imagine for example.
Here we are.
And you want to read this line.
OK.
Imagine that I just removed this space between these words and just try
to read it.
It's gonna be really hard to read it.
And this is number one second it's going to be very hard to remember
right.
But instead if you just select one name one word or two word user name
it is gonna be much much easier
to understand to read and to remember also you can use between
different words you can use dot or on
their line to make it more understandable.
All right.
The next thing is that people will find the page by searching for the user
name.
This is one of the ways that they find your page.
But if for example your business is about selling shoes use user name
that for example let's say people
search for shoes they use in a user name that it include your main
keyboard inside this or when people
search for that thing they find your page.
All right.
If your page is about for example wedding photography use that in your
user name because then people
will find you much easier through that.
All right.
So these are some instructions about selecting the right user name for
or Instagram handle the colors
as well for your Instagram account.
The next step is about biography okay.
So most people make a lot of mistakes writing the Instagram bio but
here I will tell you good instructions
that first of all it has a good marketing effect and it will be more
convincing for new visitors too.
All right.
This page is good.
I'm going to follow this page.
All right.
So first of all in your Instagram bio you must have three short sentences.
OK.
Three short sentences.
The first line.
OK.
Now I wrote down what have to talk about.
The first line.
It should be about Vi.
People should follow your page came in a couple of wards mentioned a
good river that people will may
receive if they follow your pet.
So if your page is about clothes okay.
Think why people should follow your page right.
For example my page is about marketing right.
I can't say right in the first line.
I can say learn one marketing strategy a day for example.
Follow me to learn one marketing strategy the right.
This is a good reward for someone who want to learn more about
marketing right.
Okay.
If I follow this pace then every day he is going to teach me something
something new.
In a very short time in a very short post song and follow this pace.
Okay so you have to be innovative here you have to think what is a
good reward for your customer and
how you can manage it.
To write down beats in a very short sentence with for example five six
seven boards maximum and convince
them to follow the pace all right.
So this was about the first sentence.
The second one.
What is your page about right.
So if your pages about yourself in several wars three four words explain
who you are.
If your page is about a business a company.
Okay explain what this company do.
Okay.
We are a clothing brand okay.
We are fast.
Okay whatever it is just in several words explain what your business is
about.
This is very important.
I see a lot of pages out there you go inside a page you read the bio you
don't understand anything.
Then you come down you see the post more or less you don't
understand anything you have to spend one
two three four minutes on their page until you understand.
Oh this page is about something else that I don't need right now.
I was looking for example for this one so it is very important to explain
what your page is about.
On the second line and finally you must have a call to action when you
want to write your bio there.
You can select.
You can write down a link for it.
Okay so here you can use the last line as a call to action for death by
your link right.
For example you can right click below to join our contest and get this
river.
Click below to get this free gift online okay.
There are many things you can come up with right.
But whatever you are writing here don't write down complicated stuff.
For example don't ask too much from people don't write down.
Okay.
Click here to buy our two hundred dollar product.
Our five hundred dollar product.
Okay.
You cannot convince a user this way just by telling that person hey buy
my product.
They won't do that.
Hey you have to go a step by step.
You have to follow a strategy.
So the best way that I can tell you here is to capture email leads.
All right.
You can give something for free.
A PDA.
Or some product for free.
If it is connected to your business or you can get give for example
discount coupon if it is and a look
if it is a local store and grab their email.
Okay.
Write down your email and your name to get for example 10 percent
discount for our restaurant and for
example being the coupon code yourself.
You can use these you can be innovative here and create a very
convincing bio on your page.
Now there are some small points about it which it has a huge effect on
your bio.
The first one is that before each sentence use use it anymore G that
explain what that line is about
the case of for example on the first line.
What is it about use.
Look for the emojis that is connected to that sentence.
Okay.
On the second line you are explaining that what your page is about.
Use any more g 1 emoji to explain what your page is about.
This way people will understand it much faster and much easier right.
Because generally we as a human we understand things better visually.
For example one of the reasons that in all of my lectures you will see my
face is because we can easily
create a connection here and you will understand what you are talking
about much easier.
All right.
So try to do visual stuff much more and you can also use emojis in your
post captions.
We will talk about post on the next part right.
So the next thing that you have to do is use the most simple and
understandable words possible.
Avoid using complicated words some words that are hard to undo and I
have some meanings that the people
has to search for it online to understand what you're talking about.
Avoid those words and the shorter the better.
Well there is a limit of characters that you can write down in your bio but
the shorter you can the
better.
If for example you can explain what your page is about in two words it is
much better than five words.
All right the less the better because people want to find the answers that
they need much faster and
easier.
All right.
So generally that was all about the fundamental stuff about Instagram
marketing the things that you
have to follow in order to have a better page more convincing page from
marketing perspectives.
All right.
So that was all about this lecture on the next part.
We are going to learn more about eight rules to have a successful
Instagram post.
So if you are ready let's go for the next lecture.
46. 8 rules for Instagram post
So eight rules to have a successful Instagram post.
So here we are.
And the first rule about having a successful Instagram post is about
time.
Now most people have some questions.
All right.
How many times during a day you have to post on Instagram at what
time you have to post on Instagram.
So first of all let's talk about the time right.
If I'm just giving you some general instructions on different conditions
and situations it can be different
but generally you can follow these steps.
First of all if your business is B2B business to business your target or
other businesses or other companies.
The best time to upload a post is from 9 a.m. to 5 p.m..
All right.
You can upload to maximum three polls during that time if but if your
business is about business B2C
business to consumer.
For example you are doing marketing for fast food which opens from
9:00 10:00 a.m. and closes at 12:00
at night.
The best time to upload the post is from 9 a.m. to 9 p.m..
OK you can.
Again you can upload between two to four posts a day.
And the other thing is that if your business is not local and you have
customers from all around the
world your business is global.
For example for me I have students from all around the world.
I think from 190 countries all right.
So what I can do is to upload post for example every six hours every
four hours because someone from
somewhere around the world will see the post and it will have the effect
that I want.
So that was number one about post number two is VRA and or green.
We talked about it inside digital marketing mentality part.
Here it was.
These are the instructions to have a compelling content especially on
Instagram.
You can analyze your posts and improve your post using these
strategies.
So if you skip this part you can go back to digital marketing mentality
and learn more about it.
So the next one is post topic.
Now this is very important in general to build a page.
So let's say for example the misuse of screens.
Let's say you start to watch a movie.
Right.
And after 10 minutes watching it you exactly know what is going to
happen till the end of the movie
game.
So will you watch the movie till the end or not.
OK.
The thing is that most people won't watch it because it will get boring
when you know exactly what's
going to happen.
It will be boring.
Right.
On the other hand let's say for example you started a new TV series.
You watched the first episode and it's about some topic you watched the
second episode.
It's completely something else about some other topic.
You watch the third episode.
It's again completely something else about some other topic they use.
For example let's say 100 percent element of surprise both of these two
are not very good.
But the combination of them with the right amount of percentage will
deliver the best content possible.
So it's the same here on creating a successful Instagram post.
The best way is to create a successful Instagram post in general on all
of your posts.
It should be 70 percent expected and 30 percent use the element of
surprise.
So I'm not saying to use this as strategy in one post but in all of the
posts that you are uploading
on your Instagram page.
Let's say for example My page is about marketing right.
I can upload 70 percent posts about marketing and 30 person posts
about some other things about myself
about my life about what I'm doing next.
OK.
About something that people don't expect.
If people expect to see exactly one main topic on my page then my page
will get a little bit boring.
Right.
But if I add this 30 percent element of surprise beside that people will
get what they want and what
they expect to get decide that they will receive some other maybe
information or some other entertaining
stuff as well.
Right.
So try to follow these stories as you when you're building an Instagram
page.
Right.
The next thing that you have to pay attention is the targeted hashtag.
So most of you by now you must know what is a hashtag on Instagram
or other platforms.
But the thing is that on your when you upload a post well you can use
different hashtags.
But the smart way is to use some specific targeted hashtags to grow
your business.
So what you can do here is to target your competitors hashtag for
example every company every page they
mostly they have their own hashtags.
Right.
For example Nike has their own hashtag MacDonalds.
They have their own hashtag.
Most businesses they have at least one to 10 to 20 hash tag for their
business.
So what you can do first of all find your competitors by searching in
Instagram or using some other
analytic platforms which later will talk more about them.
You can find your competitors and then use their hash tag under your
post.
OK.
Let's say you sell cookies right.
There is another store that they're successful they have a lot of for
example followers.
A lot of listeners audiences and you will use their hashtag under your
post.
Why.
Because when people search for a hashtag they see your posts.
And this way you can grab their attention because they all really liked
their business.
They may be like your business as well.
Right.
So this way you can attract them into your business.
This was number four tip number five post CTA.
You should use call to action under all of your posts.
It can be anything.
For example you upload a post you can write down.
Click on the bio link to for example do this or do that.
You can say tag a friend leave a comment.
Leave your feedback about this product.
And so on.
But always always always on there.
All of your posts use a call to action.
Rule number six create and follow a main theme.
Now this is very important because when new visitors come to your
Instagram they are looking at your
Instagram page.
If they see a general harmony a general theme inside your page they
are more likely to follow you because
it will look more professional.
Right.
And people want to receive higher quality stuff.
So for example how you can create a main theme for your Instagram
page.
First of all you can use some specific kind of filters.
But use it on all of the posts you can use some specific colors for
example the business has for example
these three four colors.
You can use some of those colors on all of the POS.
You can use some kind of design on all of the polls to make them
connected to make them that.
All right.
All of these posts are designed with a harmony and a general theme.
All right.
It has a great effect on new users.
That is it your page.
Rule number seven is one main place.
So you have to do your best to direct all of your all of your audiences to
one place.
It can be your Web site.
All right.
It can be the company's Web site.
You can write down that thing under all of your posts.
OK.
For example when I upload a post in my template the thing that I design
from all of my posts on there
all of them I have my own Web site and I receive a lot of traffic from that.
And I share that post on Pinterest.
I share the same post on Facebook my Facebook groups my Facebook
fan pages and Twitter and so on.
So this way I drive all the traffic that they have in all the social media
channels into one single
place and from there.
Well most of them will sign up to my email list most often will buy my
products right away and so on.
This way I will have access to them through e-mail marketing.
Then we will do the other.
We will follow the other strategies to increase our sales.
All right.
So you can use the same thing.
It is smarter to use the web address but also some people they use for
example the Instagram user name
on their day posts.
I don't suggest that but it is better than nothing.
So the next one which is the last rule is the tools that you may need to
create a better or higher quality
content for your Instagram.
Well these are some application that you can install on your mobile
phone and create some posts using
these.
I'm going to open some of them for example camera.
You should be familiar with it by now.
You can use it online on the page or use their mobile app.
These you can use these apps to create different kind of for example a
post with different type of typography
with different kind of images and so on right.
And that was a rule which will help you to upload a successful post on
Instagram.
Now there is a bonus tip here for you for Instagram marketing.
Most people think that Instagram marketing is all about numbers.
The number of like the number likes the number of followers and so on.
But if you are looking at Instagram from business perspective looking for
numbers number of all the
number of likes of this page is increasing so we are going to be more
successful.
That's not the main thing here.
The main thing here is to find targeted followers.
I mentioned it before.
On the other sections when we say targeted we are talking about users
who are very much interested in
your business in whatever you are talking about.
OK so these people are more valuable than a huge number of followers
that they are.
They may like your posts.
Right.
So having 100 targeted followers were worth much much more than a
ten thousand random followers.
All right.
So spend your time because we are talking about business.
We are talking about selling a product.
Increasing sales in a business right here.
You must focus on targeted followers not general random followers.
Just use some for example apps to increase your followers creating
some ads to just find some people
who like your page and so on.
All right.
So that was all about this lecture.
If you have any question write it down for me.
Or if it if some part of it it wasn't clear for you.
You can go back and reread the lecture and under next part we are
going to talk about for advance marketing
strategies for Instagram.
So if you are ready for the next part let's go for it.
47. 4 Advanced Instagram marketing strategies
So welcome to the next lecture which we are going to talk about for
advanced Instagram marketing strategies.
So here we are.
And the first one that we are going to talk about is follow our attention.
Now the first time that I thought this topic this is strategy it was several
years ago.
And since then still I receive a lot of messages from my students that
they say this strategy was amazing.
We are receiving a lot of followers a lot of targeted followers for our
business and they are so happy
about it.
So again today I'm going to share it with you with some additional stuff.
So during this a strategy all you have to do is first of all it includes to us
the first step is to
find there your potential follower hangout.
OK.
So for example if your business is about some type of restaurant you
have to find the places that your
potential followers are and under privacy.
Later we talked about your competitors.
So that is a great place because people who already are following your
competitors they are interested
in this topic.
So if you just find them and grab their attention somehow and bring
them into a web page this way you
can attract a lot of Target's followers to follow you.
And later on convert them into customer.
So the first step is to find where they are.
And the second one is to grab their attention so you can do this
manually but it will take some time.
You have to go to to your competitors Instagram pages click on their
recent posts and see who left the
comment who liked their posts.
All right.
Go to their pages.
And for example you can send a follow request this way.
They will.
It will grab their attention.
Oh who followed me.
They click on your page.
They come to your page and say oh this is interesting.
I like for example this topic so they don't know from where you found
them.
But when they come to your page they see that.
All right.
This is an interesting topic for them.
So they will follow your page.
Beside that you can like their posts.
You can leave a comment on their posts.
If their page is public and try to create a connection so you can attract
them and bring them into your
web page.
This is the first rate that you can do it which is is manually.
But there are some other ways that will help you to do this process
much easier.
And that is using some kind of automation tools.
Now there are a lot of automation tools out there for Instagram but there
is one of them that I have
been using it for the past two years and I suggested it to all of my
students and I think till now thousands
of my students are right now using this platform.
This I can say this extension.
So one of the concerns of people about using automation tool is that first
of all well if Instagram
know about it then they may be like your page for some time.
But about this tool till now for the past two years for me it was safe and I
can say I have used this
tool for at least ten different Instagram pages.
All right.
This is just only my experience so I put the link here.
The name of this tool is ever like here.
You can click on it and it's a Chrome extension plugin so you can come
here and install it on your chrome
and start using it as you can see I already have it.
It's right at the top here.
And so first of all what this tool does this tool will use your Instagram
account to like some specific
kind of posts on Instagram.
For example I upload a lot of posts a lot of quotes on business codes on
my Instagram page.
So I create a task inside this extension and I say like the posts that have
the hash tag cut.
OK.
So I can write down some specific hash tag and all the posts that you
have this hash tag under them
ever like her will use my account to life those posts.
All right.
Some people make this mistake and they think that all right if they use
this extension they will receive
likes themselves on their own posts but it is not like that.
It will use your account to like other posts.
So what will happen after that.
This way if you select the right hashtag or wrote right down the right
condition for it to grab to find
their potential followers it will grab their attention.
For example they come into their Instagram account and they say Oh
someone like my post and they will
be curious.
Alright.
Who this is who this person is that they don't know me they don't know.
They don't follow me but they like my posts.
They click on it and they jump into your Instagram profile and they see
and all.
They see that the topic is interest for them and they will follow you.
So how you can use this.
First of all simply you can just come here.
Click on install it.
It will add it to chrome.
There are some steps that you have to follow to activate it.
It's very simple and clear.
I'm not sure.
I don't remember it exactly because I have done it a long time ago but
you can install it.
You have to I think you have to write down your email.
They will send you a code and write down that code in two day
extension and it will start working.
I think it was like that.
So in general when you are done the icon will appear here right at the
top of top right side of your
chrome browser.
Click on it and here you have to create a task for it.
So at the top left side it is we think configured tasks so click on it and
here you can click on Add
task and set the conditions and the rest of it.
So the first part you have to select the type of this task.
Alright so if I click on it there are a lot of types the free version only has
like bi tags.
So you write down the hash tag or several high stakes and it will go and
like the posts that have that
hash tag but they have other things like for example like by location you
want to grab the attention
of the people who uploaded a post in your area or in your city.
OK.
This way you can select this one and tell ever later to life the Post who
dat that were uploaded in
this specific area in Los Angeles for example.
The next one is like my feet.
After that we have like users followers.
It will.
For example you can follow your competitors and this way ever like here
we go.
And like the posts of your competitors.
All right.
So this is a smart way to do to grab the attention of your potential
followers.
The next one is like users following and after that type performance
report and so on.
So we are going to talk about the first one right now because it's the free
version.
If you are interested in the other versions you have to buy the extension.
So here you come and you write down some 1 hashtag or more and you
will define how many likes parody
you want.
But in general on the free version it will not like more than 700 a day.
An unpaid version I think they like 1400 All right.
So there are some advanced sitting here as well that you can change
the settings as well right.
So that was all about the first strategy that we have.
The second strategy is to use feature page.
Now in general for example when you want to do marketing for a
company you have a business page for
that company.
In this strategy we are going to create one or more feature pages so you
have your business Instagram
page and you will create another page.
But the thing is that this feature page the topic of this page must be
connected must be the same as
your own business page.
Let's say here you sell cars here you must in feature page you must talk
about cars OK you sell for
example your clothes here you must talk about clothes and fashion stuff
right.
So the topic must be the same but the difference is that on the feature
page you will not promote anything
you just deliver value you just upload posts that people like to see.
If you are uploading for example post about car you can just upload
some post some video or some information
about cars.
Right.
If you're a business let's say for example like me if my business is about
marketing and online courses
business courses lifestyle courses these kinds of things I will I can
create a feature page and there
I just share posts about marketing about business this kind of stuff.
Right.
And this way I will attract a huge amount of followers because I am just
delivering value without asking
anything.
All right so this way you can create a future page.
But how you can use it to grow a business.
All right.
After some time that you get to a good number of audiences on these
feature pages you can start promoting
your own page.
You may saw this before on Instagram that you follow a page.
It looks like that they're just uploading some information on Instagram.
They're just delivering value.
And after some time you start to see a sort of pay attention.
That's right.
They are for example talking about some specific business.
A lot of those pages are feet are called feature pages.
So what you can do after you get to a good number of audience you can
promote the main business space.
So let's say if you have to feature page after sometime after reaching for
example 10000 followers of
50000 followers whatever you like.
You can start promoting your main business page.
Direct people to that page and from that page you will direct them to for
example another place like
your e-mail list or your Web site.
All right.
So this was the second the third is it the third one is shout out which is
common.
And you may heard of it before but it has several types.
The first type of Shout Out is shout out for shout out.
Now in this type you have to go and find pages with the same topic as
yours and almost we can say more
or less with the same amount of followers as yours.
So if you have 10000 followers go and find pages which has 10000
followers.
If you have 100000 followers go after pages which has 100000 followers
send a direct message to them
and ask them if they are willing to do a shout out for a shout out.
You may hear know a lot here but then you try several pages someone
will say yes and all you have to
do is to share a post from their page and ask your followers to follow
them and that page also should
do the same.
They will share of posts from your page on their account and ask their
followers to follow you.
So this is the first version.
The second version is the page shout outs.
Now in this way you have to go and find pages with the same topic as
yours.
But for example let's say if you have 10000 followers you can go after
100000 followers 500000 followers
and send a message to them.
These pages usually have pricing lists for example.
They will tell you that.
All right.
I'm going to share a post on my page and I will let it be there for two
days and I'm going to charge
you for his number one hundred dollar free.
There are some a specific point that you have to pay attention here
because now that you are paying
it's important to take to pay attention to some specific factors here.
For example when you are contacting these pages ask them for they
reach here and impression.
Now if you don't know these persons on Instagram or on other social
media channels reach is the amount
of people who saw your posts and impression is the number of times
that your posts have been seen.
For example one user can see your posts ten times it each time will be
counted in impression.
But on the reach it will count as one view.
All right.
So ask them about their top reach and top impression.
Let's see if they have for example 100000 followers.
If they reach is for example 1000 people and their in-person two
thousand people it's not good.
And it shows that they have a lot of these active followers.
So be sure that if you want to pay someone to do shout outs for you
select the right page.
That bring a good amount of value to your page.
The next type is inviting influencers.
So in this way you can look for people influencers who are talking about
the same topic as your business
and just start a conversation with them and invite them to your business.
Let's say you are doing marketing for a hair salon right.
You can find people in your local area that are talking about makeup or
about haircut.
These kinds of things and invite them for a free session to your
business.
OK.
You can invite them that hey.
For example we like what you are doing on your Instagram page and we
would like to invite due to our
hair salon for a free session of makeup and this kind of things.
And if you like the case share it with your followers.
All right.
So this way you can easily with doing some small thing for free.
You can bring a lot of targeted followers to our Web page for example
for me because I have a lot of
business and marketing courses.
People who have some product connected to what I am talking about
they contact me and they tell me all
right we have this product.
We will give you this free stuff.
And if you liked our product you can talk about it in your courses or in
your webinars and live streams
and so on.
So I sometimes I review their product and if they were good I will talk
about it and I will introduce
it to my students.
So there are a lot of influencers out there and you can as well some of
them maybe ask for money not
for your stuff but you can find a lot of influencers that we're just giving
them some free stuff they
will come to our business.
Talk about your business and invite their followers to test whatever you
are providing.
So the last one which is number four on this list is contest no contest are
very powerful so quickly
I will go over the steps that it has.
The first step is to set a valuable revived a valuable prize for the contest.
We can we can call it a mega give away all right.
It should be something first of all connected to your business.
If your business is about let's say shoes what you are what you have to
give away.
Is shoes.
If your business is about.
For example fast food you can give free meals or I don't.
Some people do it this way that their business is about something else
but then they will give.
For example iPhone they will give cash.
This is not working much because this way you will attract people who
are not interested in your business
your topic your industry but they are interested in their reward that you
are giving.
Okay.
So if the reward is not big and it is not connected to your business that
contest won't work on Instagram.
Don't start any contests until you reach for example to 4000 followers on
there that it won't have a
lot of benefit for the page.
Step number two is to design a good image for as you can use canvas
dot com to create good quality images
and there are some specific elements that you have to use.
You have to add in your emails one of them is that the first thing that
people see must they must see
the.
And the second thing is they have to see the value the general value
that you are delivering in this
contest.
For example if you are giving away 10 shoes and each of them cost 20
dollar so the value of the this
giveaway will be two hundred dollar.
All right.
So be careful about these things.
Try to apply them when you are creating their image for your contest.
Then you can use.
This is optional you can use some platform here.
I suggest that route works.
You can use some platforms that will help you to do the give you a way
to do this contest much easier.
You can direct people for example you can upload a post and say Write
down that this is a contest and
if you join you can.
You may win something like this.
So how you can join the contest.
The steps.
Step 1 for example tag like the post and tag to be friends for example
except to click on the link in
the bio and sign up for the contest so they come here in the rubrics.
They write down their name and their email and they register in your
contests.
So this way not only your drawing your page by asking them to like and
tag their friends under your
post but also you will grab their emails and step number four is to write a
good copy when you want
to upload your post.
The first part you have to talk about reward the first thing that you write.
It is better to write the reward between two stars as you can see here for
example 10.
This kind of shoes win 10.
This kind of shoes with the value of for example 200 dollars something
like this.
Then on the right down how to enter the contest.
Step one step to us the tree as.
And so on.
And finally after you uploaded the post you can run ads using Facebook
manager on for your for this
Instagram post to grab more people and get more emails and creating
an add in Facebook manager is exactly
the same way that you create and as for Facebook.
OK but this time when you want to create an ad placement in the
placement you should select Instagram
and then select your Instagram posts.
All right.
These are the main important things that you have to follow.
There are some additional things that you can say on at this time when
you you're writing the caption
of your posts.
At the end you can write down that at this date we will announce the
winners and first of all we will
announce the winners through email.
So what you can do you can send an email to your to the people who
signed up and tell them who won the
prize.
And beside that you can add another thing.
For example 20 percent discount for the people who signed up 10
percent discount for the people who
signed up.
Use this coupon code and so on.
So this way not only you grow your Instagram page.
Beside that you get a lot.
You grab a lot of emails you create an email list from targeted customers
and beside that at the end
you push them you direct them to your store to your shop.
If it is local if it is online to buy your product.
Okay.
So they will see it as a great opportunity.
So there is another thing that I want to tell you because here we talked
about ads I want to mention
another thing.
There is something that Facebook recently added to their ads manager
and if this is business that Facebook
dot com and we are here we are in ads manager in the audience part.
So if I click on this menu on their assets here we are in audiences now.
There is something interesting that recently Facebook added so you can
target people who are very connected
to our Instagram page.
You can come here click on Create audience custom audience and then
here select Instagram business profile.
But it must be business.
So selected and then here select your Instagram page that is connected
to your Facebook and for example
you can select everyone who engage with your business.
For example over the past 90 days right over the past two months
whoever who had some engagement with
your Instagram here you can target.
There are some other options.
For example people who send a message to your business profile
people who save any posts for example.
These people people who saved any post they are more likely to be to
convert and become your customer
because they already saved one of your posts.
Okay.
They are very much interested in your business and also same as other
places on Facebook you can narrow
it down.
For example you can say people who are anyone who visited your
profile or anyone who for example saved
your post or you can exclude something.
For example you can say people who engage with your business
account but not the people who send you
for example messages on Instagram right.
Select a name for it and just create it this way you can create ads and
target the people who were in
who were engaged with your Instagram account.
All right.
So these were four major marketing strategy for Instagram and there is
a bonus that I am going to share
with you.
I really had a good experience about this.
The bonus that I am telling you right now and I saw a lot of people
building a huge massive pages much
easier using these tools.
OK so the thing is that when you upload a post on Instagram Instagram
quickly for the first phase no
30 minutes they run a quality test on your post meaning in that period of
time.
If for example one hundred people saw your posts and 50 of them like
your posts or leave a comment they
consider this post as a high quality.
So what will happen.
They start to show it more to other people for example through the
Explore tab.
Okay but let's say if during the first 30 minutes from one other people
who saw it.
Only you receive only two three likes.
They considered as a low quality and they try not to show it to other
people.
So the thing is that how you can use this how you can use this system to
grow your page.
Now some people create a group of Instagram and.
For example when they upload a post they go to that group and they ask
the other members that hey go
to my poor final post and for example like it and leave a comment and
tag a friend for example.
They will do it all for each other.
So this way they try to help each other to grow their page.
But here several months ago around 7 6 months ago I found out a
company again these companies that I
am introducing to none of them are mine or I won't receive any benefit.
I just use them and I found them interesting and useful and I think if you
use them it will make your
work much easier.
That is why I am introducing them to so the tool that I found out here.
It was exclusive mafia and it's their name and I put a link here so you
can come and click and you can
come here.
You see this is this some example of the people of the pages who are
using their service.
You see I saw a lot of people beside that you find a lot of.
I can say maybe friends people who are managing other pages with the
same topic as yours.
Beside that you will find a lot of people like this.
You will receive a great service that has a huge effect.
They have some videos that explain their business but very short quickly
I mean I will tell you what
it is about.
So what they do when you sign up there they first of all they give you
some PDUFA date explain the instructions
and how their system works during the day.
They have some events.
First of all when you sign up they analyze your page and say for
example previous page is about business
and marketing and courts.
OK.
So they put me in that list.
Your pages about for example closing it saw you.
They put you in another list.
Okay.
And the pages on these lists all of them have the same topic.
Okay.
And then everyday they have for example six time six different events
before it is 30 minutes before
each event.
They will send you a message on telegram and they will ask you if you
would like to join this contest
or not.
You say for example.
Yes I would like to join the contest.
Then after 30 minutes when the contest event even starts they send you
a list of pages that you have
to go and they will tell you the instructions.
For example they will tell you go to these each of these pages for
example 50 pages the list of 50 pages
you have to go inside each of these pages like their final post for
example live a common take someone.
Okay you have to do the same thing for all of these 30.
All of these lists.
Okay.
And also they do the same thing for you.
So before an event a start you can upload a post.
Then all of these people on this list they come to your page and they
start to like your post they start
to leave a comment and tag a friend on your post.
And this way immediately Instagram consider your post as a high quality
post.
So what will happen.
The chance of your posts showing up in Explorer tab will go much
higher especially for example when
you select venues write down different hashtags.
When people click on hashtags in hashtag part there are two columns
one of them is the top ones and
the other one is the recent ones.
The top ones stay there for a long time.
So this way you can go to the top ones as well and stay there for a long
time and attract a lot more
people.
OK so in that time that they used their profile.
I use this service for a month.
It was really good but the reason that I didn't continue to use it because I
was very busy with my other
stuff for example creating online courses I couldn't I didn't find the time
to do this but in that one
month that I used it it was really good and I really liked it so that was all
about these marketing
strategies I know it took a long time but it was important.
So if you have any question about these strategies write it down for me
and on the next part we are
going to talk about a very important topic which is Instagram sales
funnels.
So if you are ready let's go for the next late.
48. Instagram sales funne
So welcome to the next lecture on Instagram marketing.
And here in this part we are going to talk about Instagram says finance.
Now if you know we generally use says finance to bring people into a
system and little by little we
work on them until they become customers until we convert them.
OK so here how we can use a says funnel for Instagram now about says
fund those we are going to talk
more in this chapter.
But here right now.
I'm going to pay.
I'm going to point out to some specific elements that you can use that
will be effective.
So the general idea of sales funnels for Instagram is that you have to
create some landing page and
connect it to Instagram for example to create a landing page and put the
link in there by your part
by your section of your Instagram page.
Create a landing page and share it on your stories.
For example Swipe up to get this free gift.
And then people come to your landing page.
They write down there.
For example e-mail and their name and then they get their free gift.
So there are some important things that you have to pay attention.
First of all the landing page that you will direct people to must be
optimized for mobile.
It means that when because people use Instagram there are on phone
when they click on your link they
will see your landing page on their mobile and your landing page must
look perfect without any mistake
on mobile.
OK.
So if for example someone come to your landing page and the button is
so big or half off the button
is outside of the screen or the texts are so big or some part of it it is cut.
There is some cut it is not good.
You can not convert people you cannot bring people into that say it's fun.
OK.
That is rule number one.
The second one is that it is better to capture leads instead of selling
products right away.
You can use leads to prepare them to buy your product.
For example some people write down.
Right.
A link for example.
We haven't we just launched a new product Swipe up to see you come
to the landing page and you will
see that you are right inside their store.
OK.
This may work but the result won't be that much.
It is much better.
Instead of directing people to a store direct people to a landing page to
grab their emails.
Right.
The next one is that give something for free to create an incentive to A.
So people give they write down their e-mail and their name.
OK.
It can be a PDA.
It can be some discount or things that you consider revile regarding the
business that you are doing
marketing.
OK you may be surprised but for a lot of people you can create some
fantastic PDA apps that people really
value and they will right away they will write their e-mails to get that
PDA.
Okay.
I have seen this a lot.
I have seen people giving PDA is about for example bodybuilding and
gym people give PDA for a lot of
different things.
Okay.
So just try to be innovative and find a good way of art.
Free thing to give to people in general you can use also discount
coupon codes as well.
The next one is that use that e-mail to convert followers into customers.
So when they give their e-mail they will go into a system which around
for four or five days they will
receive e-mail and each e-mail has a specific purpose.
So on day four and five they are ready to be converted.
And then you can send them to another landing page so they can buy
your product.
Okay.
So this is some general concept some general e-mails of a sales funnel
for Instagram.
But as we go forward in the next couple of sections like e-mail marketing
and sales funnels in these
two parts we will talk a lot about this system and how you can
accomplish it.
You will learn the tools to learn the system.
It's really useful.
A bonus tip that they can give you.
I wrote down four different platforms here for you to get analytics for
your youtube for site for your
Instagram.
OK you can sign up here and they will give you a lot of analysis about
your Instagram page.
You can first of all you can use these analytics to grow the page but
beside that you can use these
analytics to provide them to your clients to make them more happy.
Right.
So that was all about Instagram marketing.
We talked about a lot of things so anywhere during this section if you
have a question or if something
is not clear for you you can write that question for me and I will answer it
as soon as I can.
So that was all.
If you're ready let's go for the next part.
49. Advanced Instagram Hashtags
All right.
So welcome to this lecture where we are going to talk about some new
powerful Instagram marketing strategies.
Now Instagram has changed over the past couple of months with new
algorithms and while sadly some of
the strategies that we used before on our page is not working anymore
and some of them won't give you
enough result.
So what we have to do we have to adapt to the new situation come up
with new ideas new strategies that
help us change that.
And over the past couple of months I received tons of messages from
my students that this is not working
anymore.
This tool is not working anymore.
The engagement on my page is dropping the number of followers are
dropping do something.
And over the past couple of months I was testing a lot.
I test a lot of different tools but sadly most often didn't give me any result
because of the new old
grades and a well I started to come up with new strategies.
And what we're going to talk about here in this lecture.
First of all even most successful marketers don't know about it.
Nobody is talking about this a strategy.
And even myself I just came up with it a couple of months ago.
So it is very new.
Not all people know about it and you can use this as an advantage to
grow your page right now at this
moment.
OK.
So let me just first of all what we are going to talk about is about
hashtags.
Now I understand your research.
I know about high sites I use hashtags on my posts but what I'm going to
teach you here is different.
It's about understanding the concept of hashtags and how it works
exactly and how you should select
the right high stakes.
Right now I'm going to show you the result and a before and after of
what it was on my page.
Let me just start recordings here OK.
Three two one.
All right.
So here we are in my instagram page right now.
And Well recently I use this the some of the strategies that I came up
with.
And let's go back to the past that I wasn't using this research is that
today we are going to talk about.
So for example I think here I wasn't using them for example a post like
this.
Right.
Let me go to insights.
You see it reached 1000 people.
And if I come down here and you see it is written from hashtags I had 87
impressions 87 meaning 87 times
my post as move was seen on the hashtags that I use on dates.
So let me just close it and see another one here.
Let's try this one.
This one is has reached two one thousand eight hundred twenty people
and it was seen for the impression
from hashtags were two hundred twenty four.
You see it's a little bit more almost double but still it's nothing.
So let's try for example another one come down hashtags.
As you can see one hundred five.
Right.
So
the.
And also I was using high segue I was using about 25 hashtags.
But the problem is that most people is using it the same way that I used
to day for example.
This is a quote about business Sikes says this kind of stuff.
So most people if they want to write hashtags about it they write down
for example hash hashtag quote
hash tag business ISIS hashtag success and so on.
OK.
And there is a reason that it's not working if you use this kind of
hashtags.
Now if I if let me show you the result of the new post for example let's
start from for example this
one insights and the view from hashtags 15000 15000.
You see how many times it's bigger.
So this isn't one of them.
Let's try this one
this is seven.
Seven thousand three hundred.
Let's try another one.
For example this one
four thousand six hundred.
This one is nearing just posted that morning 5000 thousand and I think
this was the post that reached
the maximum I could at this moment from high stakes.
Twenty one for almost twenty two thousand views I had on this post just
from hashtags.
Okay you see from my home page from the followers that I have I had
almost three thousand view but from
hashtags twenty two thousand.
So how can you get to this number by selecting the right hashtag.
So let me show you what do I mean by that.
And search for a hashtag.
For example how state courts that I spent a lot of time in.
All right.
So here we are.
And as you can see this high stakes include 84 million posts meaning
every couple of seconds a new post
was uploaded on Instagram using this hashtag and every hashtag has
two major part one of them is top
as you can see on the left side and the other one is recent right.
So let's look at these posts.
This one was eight seconds ago.
This one was 12 seconds ago 14 seconds ago and.
Right.
Most people.
The problem here is that most people use these mega big hashtags that
are so popular.
Eighty four million one hundred million fifty million posts inside it.
And that's some time depending on your page.
Maybe these high stakes become useful for you but for most people
because they have low number of engagement
followers these high stakes are not useful for them.
Right.
So let's look at the top part.
What kind of posts gets into the top section.
You have to understand this concept and after understanding this
concept you will know how to select
the hashtags and how you can rank them.
So let's look at for example this posts.
You see it has one thousand two hundred likes.
Right.
And about 20 Twenty two comments.
Let's come down.
One thousand six hundred three thousand nine hundred 1400 likes
10000 likes 4000 likes five point five
K likes.
Right.
So as you can see on AV.
At least they have the posts here in the top section.
At least they have more than one to two thousand likes.
OK.
And more than maybe 20 to 50 comments now your posts.
Let's pay attention to what I'm telling you right now.
Your posts will get to the top part if you can compete with the other posts
in this hashtag according
to your engagement in the engagement of your posts.
There are more allegations here that have influence on getting to the top
part but I'm just simplifying
it right.
The posts will get to the top section of each hash tag if they can
compete with other posts in their
engagement.
And when I say engagement I mean a number of likes comments saved
shares the tags the comments that
has tags inside it the comments that has sent has it's a written sentence
inside it so these elements
mean engagement and the more you have it the more chance you have
ranking in the top part getting to
the top part.
And one thing I tell you if you get to the top part it's not like that.
All right.
You will stay in the top part for for example 10 hours you may stay here
in the top part for a month
or more than that three months.
Right.
And this being not only you get a lot of posts view but also you will get a
lot of page view and page
view can end up getting more followers.
Right.
So what exactly I changed in my hashtags that I could get so many
views from all those 20 25 hashtags
that I was using.
Now before I was using some big high stakes that I couldn't rank in.
Let me show you again.
Here we are in high set courts.
And as I showed two it has phase over 1200 lives 1600.
Let's go to another high stake that is big for example like says
reasonable success court you see 5
almost 6 million success itself.
It has 51 million posts in it 500 500 700 three thousand four thousand
one thousand two hundred.
There are some exceptions for example something like this with 200 life
get here.
The time also matters.
You see it was uploaded 1 hour ago.
If you get a lot of engagement in a short time you can also rank here but
it should keep going if it
drops you will go down.
For example this one with 1200.
It was two hours ago decimal 4000.
Thirty minutes.
You see this will stay here for some time.
Right.
So the fact is that I came to these hashtags and I saw that.
All right.
Two thousand likes I can not get there right now.
At this moment with my page but I can get to the lower ones for example
let.
It has some suggestions at the top.
Let me take it out for example motivational quotes.
Let's see for example this 2 million.
It isn't the competition is easier right.
We can continue this for example this one.
OK.
You see two hundred sixty seven thousand posts in it.
And if I come here four thousand seven hundred three thousand two
hundred one thousand is still I have
to go down till I get to an engagement that I can competing even though
that in this hashtag there aren't
that much posts comparing to the other ones.
Couple of million posts but they have a lot of engagements.
So again it's not a good choice for me.
So let's me says for example let's go
maybe here if the suggestion doesn't work come up with your own
thoughts.
For example you can come back here to the search and for example
search for something let's say for
example marketing.
What do we have here market change agency.
Now lets you see these are the suggestions you see for example.
The second one has three hundred thousand.
Let's take it out then see the engagement five thousand nine thousand
three thousand six thousand two
thousand.
Still it's not a good choice for me.
So I'm going to go back for example this one I come here one thousand
seven hundred one hundred thirty
five one hundred eighty eight.
Seven hundred.
One hundred twenty six.
You see these are the numbers there that most likely I can compete in.
So let's take a look at the high stakes that I started to use.
For example a Startup Grind.
Three hundred thousand posts inside it.
Come here one thousand one hundred seventy five my posts on my
post here.
You see I already ranked in this hashtag K because I could compete in 9
hours.
I had almost 500 likes almost 60 comments.
And if I look at the insights you see thirty nine save 18 shares and so on.
So all of these elements will increase the engagement and will help me
rank in this hashtag.
Okay so this is it.
It means that this is a good high stake for me right.
I can compete in you see my post is number 4 here and it may stay here
for a couple of weeks or even
a month or more than that.
And this way I can receive a lot of viewers.
So all you have to do here is to just sit down and search for it.
For example what is the topic.
Let me stop the recording.
What is a topic on your mind the main topic of your page.
Mine is it is more about business marketing cuts right.
So you should know that what is the main couple of topics on your page
when you know that go in the
search the same way that I did.
Going to search select hashtags I write down for example if you are a
photographer.
Start with for example photography and what kind of photography you
do wedding photography portrait
photography.
Each of them you will see the suggestions and go into each of them and
see according to the engagement
that you have on your post on your post that you upload.
For example if your page has a couple of thousands of followers and
you receive one hundred two hundred
likes with some comments on average on your post try to look at the
total look for some hashtags that
almost more or less has the same amount of engagement as you have
right now on every post.
You can almost upload 30 hashtags now you shouldn't select all those
30 from the ones that you can competing.
Now my suggestion to you is that for example if you want to upload 25
hashtags select 18 or 19 hashtags
the same way that I just showed you right.
The simple ones the ones that you can compete in there are not so
hard.
If you just do normal do average that you do on your post I'm talking
about engagement you can rank
them right Select for example 18 or 19 high states that in that way then
for example select three or
four more a bit higher one.
The next step for example if your post get two hundred engagement.
Go for a hashtag that has an average 500 engagement 400
engagement.
And finally the last two or four high stakes that you are going to use.
Use it.
Top ones like the ones that has a lot of POS inside with 10000 20000
fifteen thousand six thousand engagement
per post.
OK go for those hashtags.
So on your under list off your high stakes you have three type of high
stakes.
18 or 19 ones the simple ones the easy ones for your page.
I have to say the next one is the next step that the next 0 4 and the next
0 4 is the top ones.
Now why I am suggesting this way of using hashtags.
Well when you use for example those 18 those eight things will help you
to grow your engagement much
more and then you have a chance to rank in the next step of hashtags
for you.
And if you rank in them maybe you can rank for the other one.
And there is another thing let me just quickly show you and let me start
recording.
This is one reason.
As I said Instagram algorithm is so complicated.
It is not just for example these two or four factor.
It has a lot of factors inside it.
And one of the things that one of the reasons that I am telling you right
now to use big hashtags also
not mice three or four high stakes is that there is another place that your
pay your post may be visible.
So I'm going to click on hashtag cause here eighty four million.
And if I come in the recent quickly I will show you this has no
engagement.
You will find an example here one like no lives 2 3.
I see it a lot because I see a come here a lot in these top big hashtags
that are connected to my page
and for example this one you see all of the posts here nine minutes ago
three minutes ago.
But suddenly this one has 50 likes.
Four hours ago you see even though that came in to the recent section
it is not exactly showing you
one hundred percent recent.
Now I come down here.
I resemble look at this one one hundred seventy one two days ago it
posts from two days ago it still
is visible in recent.
So you have also a chance to rank in this tab.
Also when you selecting the top the top and competitive hashtags.
All right.
So that was the strategy that I came up with some time ago and I started
using it and the engagement
of my posts just went up to the roof and also I started to receive more
messages more page views more
followers.
And later I had the chance to convert these new followers into my
customers.
All right.
So that was all about this lecture.
If you have any question write it down for me and see Susan.

Section documents
Ground floor
Before we go deep in Instagram marketing and learn
advanced strategies, you need to build the foundation the
right way, or it doesn’t matter how hard you try. So even
though some of these steps inside this part may look basic
but try to apply them.

Step 1: Building the IG account

If still, the Instagram account has not been created, use the
company email and create it simply by following the steps.
There is some important stuff you have to do to prepare the
page for the next step. First, convert the Instagram account
into a business account.
Simply go to setting, find “convert to business account”
and follow the steps. Then add some important info about
the business such as email, local address and so on.
Also connect Instagram to other social media platforms
like Facebook, Twitter and so on.
Step 2: Username SEO
The name and username that you select for the business is
very important and must follow some specific rules.
• Must be very simple, readable and understandable
• Avoid very long usernames
• People will find the page by searching for the
username
• Select something that people will mostly look for

Step 3: Advanced bio structure

Most people and companies have no idea how they have to
write a professional bio. Below I will show you a general
structure for bio which you can follow almost everywhere
which will bring results. Each bio must have 3 short
sentences. Follow the structure below.
• Why people should follow the page?
• In a couple of words mention a good reward that
people will or may receive if they follow the page.
• What is your page about?
• In several words, explain exactly what this page is
about.
• CTA
• Call to action to capture leads

This is one of the most successful bio structures you can

follow when you want to write a bio. There are some general
rules which will help a lot to have a better bio.
1. Before each sentence use emoji that explain what that
line is about.
2. use the most simple and understandable words
possible
3. The shorter, the better
8 rules to have a successful post
To grow a page you must know what rules to follow when
you want to create a post and upload it. If you do it the right
way sooner or later you will see the result you are looking
for inside the page. Let’s have a look.
1- Time
It is very important to post a time that is suitable for
followers. There are many theories for this part but we are
going to make it very simple.
Depending on the type of the business either post between
9 am – 5 pm (B2B for local businesses) and 9 am- 9 pm for
others.

2- VRIN
VRIN was a powerful strategy to analyze and create a post
for social media platforms which we talked about it in the
Digital Marketing Mentality chapter. Review the instructions
again and try to follow them here as well.

3- Post topic:
There is a pattern that you have to learn to be able to deliver
better posts. We are going to divide posts into 2 types:
• Expected – 70%
• Surprise – 30%
When people follow a page they expect a certain type of
posts, they want to see more of those. If all of your post
would be like that, it would become very boring for followers
and it get harder to grow.
It’s like a movie, if you exactly know what will happen next
you won’t watch it, it needs the element of surprise. So you
need to add 30% of other post which is generally different
with the regular ones.
Also 100% of surprise posts won’t work. So try to keep the
ration as mentioned above.
4- Targeted hashtag:
Using hashtags on Instagram has many uses and you
already should know about it, but here we will talk about a
simple strategy that will help you to grab more attention of
potential followers.
You must know who your competitors are and use their
main hashtags. Usually, each company has a hashtag
special for them, for example for my own page it is
#pouyaeti, Find those hashtags and add it to your post this
way you can attract your competitor’s followers to your
page.

5-Post CTA
Every post must have CTA (call to action), ask people to
do something, click on the bio link, tag someone and so on.
Over time it will bring many followers to your page.

6- Create and follow a main theme

It is very important to create a good harmony inside your
page. Everything follows a common theme inside the page.
It will look more professional and will be more convincing for
people to follow.

7- One main place

I suggest deciding a location to drive all traffic to. It can be
the Instagram page, it can be other channels or even a
website. Use that address inside all posts, videos or images.
Some people write down their IG username under all posts.

8- Tools you need

There many apps and software out there to use to create
better posts for IG or other social media platforms. But there
are some which I suggest using.
• Word Swag
• Typorama
• Phonto
• Canva
• Photoshop
A Bonus Tip For Instagram Marketing
Most people think Instagram marketing is all about the
number of likes and follows, it's not especially in business.
100 targeted followers worth much more than 10,000
random followers. Create a plan, focus on it, keep doing it
over and over and it will work.
4 Advanced marketing strategies for
Instagram
Till now we have talked about the fundamentals of
Instagram marketing and what rules you should follow to
deliver a better post. Now it is time to focus more on
marketing strategies that will bring results. In this part, we
will learn about 4 powerful Instagram marketing strategies.
Let’s begin with the first one.

1. Follower attention
This is one of the best strategies that I have used over the
past several years. I also taught this strategy to tens of
thousands of students, and they all received a huge result
from only using this strategy.
So the whole concept of this strategy has 2 main steps:
1. Find where your potential follower exist
2. Grab their attention
This concept also applies when you create an ad on social
media platforms. There you should also define your target
and with ads grab their attention, but here we will use free
strategies and some tools that can help you do it faster and
easier.
Step 1: Find pages that your potential followers hang out.
For example, if your page is about fast food, then you
should find all the fast food in your area, create a list and go
to their Instagram pages. People who followed those pages
are more likely to follow yours as well, so they will be your
potential followers. You can also find them using some
specific hashtags.
There is another way to find your target follower if your page
is about a local business. For example f you have a
restaurant, and there are 10 companies, businesses, and
stores nearby, you can target the followers of those pages.
Step 2: Now that you know where they are, you should grab
their attention. If you want to do this manually, you have to
send a follow request, like their post and leave comments,
but you must be careful not to spam people otherwise
Instagram will block your page for some time.
But also there are some automation apps and extensions
that can help you a lot. One of them which I have been
using it for more than 15 months and I saw a great result is
everliker chrome extention.
All you have to do is to add this extension to your chrome
browser, then open another window, open Instagram on
your browser and log in to your Instagram page. Then
create a task by selecting a specific hashtag. Everliker will
use your Instagram page to like posts from those hashtags
and this way you can grab the attention of the people who
uploaded a post using that specific hashtag.

2. Feature page
The next strategy we are going to talk about is to create a
feature page (one or more). Normally you have a page
about the business and in this strategy, you have to create
other pages with the same topic but without any promotional
posts.
For example, if your business is about fast food, you can
create a feature page about fast foods and try to just
delivery value with your post and attract people.
Then later after you feature pages get a good number of
followers you can start to promote your business page.
The reason that this strategy works is that people usually
don’t like to follow businesses but they are more likely to
follow pages that are not about business and won’t promote
a product.

3. Shoutouts
The next strategy is shoutouts when a page shares another
page’s post or story and invite their followers to follow the
shared page. There are many ways to do a shoutout but the
main ones which you need are:
• Shoutout for shoutout
• In this strategy, you contact another page with the
same topic and almost the same follower amount
and deal to shoutout each other. It is free and will
bring tons of followers.
• Paid shoutout
• In this way, you can find pages with the same topic
but with a lot more followers than you, and ask for
a shoutout. They will give you a price list of how
they can introduce your page to their followers and
how much it cost you.
• Always ask for the amount of reach and impression
on their posts or stories. The reason is that if they
have fake followers the number of reaches will be
much lower than you expect.
• Invite influencers
• Find influencers around you with the same topic
and invite them to your business. Do something for
them or provide a service and in return ask for a
shoutout.
• For example, if you have a hair salon, invite some
beauty influencers and provide some free service
and in return ask to share a post about you.
I almost receive 3-5 invitations every single day that people
send some free stuff, like a free account of a platform and
ask me just to talk about it on my channels.

4. Contest
You may have heard of contests before and you may think it
is very simple, but there some important instructions you
have to follow in order to become successful.
First of all, apply this strategy on Instagram when you have
more than a couple of thousands of followers, otherwise, it
won’t work. The more followers you have the result will get
bigger and bigger.
Before on Facebook marketing, we had talked about it but
we are going to repeat the general steps again here as well.
• Step 1: Set a valuable reward connected to your
business – Mega Giveaway
• Must be valuable for people, something they want
• When ppl say you are crazy, meaning you are on
the right path
• Low-value reward = no result
• Step 2: Design a good ad image
• Use canva to create a sample –
designschool.canva.com/tutorials
• It must show the reward first
• It must show the value in $ – right top corner
• Step 3: Sign up to woobox.com
• Sign up
• Create an offer in woobox
• Step 4: Write the post copy
• The first line must be reward inside stars:
**REWARD** – write the value in $
• Step 5: publish on Instagram
 • Step 6: run ads using Facebook manager

Bonus !!!
There is another strategy which I would like to share as a
bonus for you.
Instagram post quality test: When you upload a post,
Instagram run a test on it for a short time which is called
quality test. To Instagram, the posts which receive a huge
engagement right at the beginning is considered a high-
quality post. If Instagram marks your post as high-quality,
then Instagram will show the post to more people.
So if you can bring more engagement at the beginning your
posts will be seen more and more. Some people create a
group with friends and whenever they post something, they
ask each other to like and leave a comment.
But there are also some platforms that you can pay and take
part in events which this will happen. Several months ago I
used a service which was very good and brought a huge
engagement to my posts and that was executivemafia . It’s
a company that create special event for this perpose and
will put your page in a list with other pages with the same
topic.
Also you should know that the effect will be much more if
the pages that like and comment on your post have a huge
number of followers.
Instagram sales funnel
Having a successful Instagram page doesn’t mean that it is
ready for business and making money. Most people miss
this part that they have to convert those followers into
customers and for that, you need to know more about sales
funnels.
The Instagram page must direct people to a landing page, a
place where you capture leads. About sales funnels and
leads we will talk more in upcoming sections but for now, we
will review some general tips that you have to follow.
• The landing page that you will direct people to, must be
optimized for mobile
• Because people on Instagram use a phone
• It is better to capture lead instead of selling a product
right away
• You can use leads to prepare them to buy a
product
• Give something for free to create an incentive to give
you their email
• Give a reward (a pdf, or …) to push people more
• Use email marketing to convert those followers into
customers
• We will learn more about it in the email marketing
section
Bonus section
There are some general tips about Instagram marketing that
you have to know. First of all, never use tools that bring fake
followers to your page, the number of followers doesn’t
matter in business.
Use the tools below for more information and analytics for
your page. you can also provide these analytics to your
clients as reports.
• socialblade.com
• pro.iconosquare.com
• minter.io
• socialrank.com

51. Introduction to find clients

Welcome to the next section which will learn more about how to find
clients for your social media marketing
agency.
During this section we are going to learn more about five ways to find
local clients.
Then you will learn how to find online clients psychological strategies
that will help you along the
way to become successful at your social media marketing agency.
How to motivate yourself to go forward and finally finding qualified
business owners.
So if you're ready let's start this chapter.
52. 5 ways to find local clients
Welcome to the first lecture here we are going to learn more about five
ways to find local clients.
So first of all we are here in find clients and this is the first topic that we
are going to talk about
that.
There are several ways to do that.
The first way to find local clients is to create a local business alliance.
It means that you have to find connection between you and your target.
For example if your niche is restaurant instead of directly go to the
business owner that restaurant
owner get in touch with companies that are already working with that
restaurant.
Okay.
So the thing here is that you may have a lot of friends you may have
some connections around you and
these people around you.
All of them they may know some other companies some other
businesses.
Okay.
For example several days ago I was speaking with one of my colleagues
and she said that she started
working as an accountant in some medical center.
It was a big medical center.
And when I looked through that business that medical center I saw that
there are very it's a good business
but they are very weak in marketing.
So right now I don't do social media marketing for other businesses but
if I was I could simply ask
my friend to set up a meeting and introduce me to her boss and we can
speak about marketing for example.
This is a great way to get in touch with local clients.
Now the thing is that offer 10 percent commission 2 to them for offering
each client this way not only
you will motivate them but also they will do their best to help you get that
client and the clients
after that.
Okay.
This is a great way to find clients.
For example let's say if you have 10 20 friends and people connections
around you you can speak with
them Hey I started to do this business and I'm focused.
For example in this niche in this topic and in case if you have any
connection in this business or if
later you find someone in this business.
If you refer me to them and we signed a contract I will give you 10
percent of whatever I make.
Until we have the contract.
Okay.
This way you will guarantee that the people who are around you they
will help you to make more money.
Right.
So this was the first way the second way meet.
You can go to meet up dot com and find meetings connected to your
business meetings that you know your
targeted clients will be there.
For example I'm focused on restaurants okay here.
I do not need to go to meetings about marketing about my own
profession.
I have to go to meetings about restaurants and there there will be a lot
of for example restaurant owners
a lot of people who want to start a business in that niche and others who
will help you to get more
clients.
So the thing is that you can go there and give them your business card
start speaking and for example
tell them what you did for other companies like them other restaurants
like them and try to set up a
meeting.
All right.
All you have to do is to go to meet up dot com select your location and
search for the topic.
For example I want meetings about restaurants in London.
Right.
You will find for example 100 meetings during the next month in London
and you can attend as much as
you can and get in touch with people.
All right.
So that was number two.
The next one business owners group go to Facebook and LinkedIn and
search for business owners plus location.
For example you are living in London.
Go to Facebook and search for business owners.
London.
Right.
You are living in Frankfurt search for business owners Frankfurt cave in
most places.
A group like this exist and you can join in and get in touch with a lot of
business owners find the
ones that are in your niche start to speak with them.
You can share some information about marketing about your niche.
And this way even you will attract those business owners who are active
in that niche they may send
a message to you and you will start chatting and setting up a meeting.
All right.
And one thing if you search for it and it didn't exist it's a great opportunity
for you.
Create a group like this where not only you will start a group and you
can invite your friends who are
a business owner and ask them to invite their friends who are a
business owner.
And this way it will grow and grow and grow.
And the thing is that not only you are in group like this but also you will
be the admin.
So you will have a lot more opportunities here next one is do public
speaking so again I can't go to
meetup or other I can search online and find meeting conferences in my
area in my niche and in my location
and I can just contact them.
Hey I saw that you are setting up a conference about marketing.
I am experience in this area with this background and I would like to
speak at your conference.
So when you do something like this then you go up there and speak for
five minutes 10 minutes 20 minutes
about a topic in marketing and if you do it right.
If you speak about speak about something interesting when you come
down a lot of people come to you
they'll ask questions from you.
They want to get in touch with you in this way you will be able to find a
lot of different clients okay.
And the last one is to pay attention when you are outside.
Now normally when you go outside.
Most people are like this.
We just for example you want to go out for dinner you will go there you
will come back.
But the thing here is that after now if you didn't pay attention to what
exists around you you must
do when you're walking in the street when you're driving to work.
Whether you want to go you have to pay attention to whatever exists
around you okay.
There is a store about for example there is a clothing store here.
There is a restaurant here.
There is a cafe here days and just pay attention as much as you can.
This way you will find a lot of different companies which most of them
can become your clients later
right.
So a general tip here create a list of potential clients.
Later you will learn how you can sign how you can convert them and
sign contracts with them.
Okay so what do you have to do right now.
You can just start searching speak with your friends go to meet up dot
com and search for meetings and
search for business groups and so on.
Do all these things we talked about and start to make a list.
All right.
I found this business for example the name of the business the business
owner the contact information
and how you find it okay.
You can create a note and put all this information inside it.
All right.
And the next part we are going to talk about how to how you can find
clients online.
It's going to be interesting.
So if you are ready let's go for the next lecture.
53. Find clients online
So how you can find clients online.
Here we are just going to make a research.
If you are good at making research online here it will help you a lot.
So all we have to do we are going to use two tools here.
One of them is Google and the other one is Yelp.
For example you can come to yell and search for your niche.
Whatever your initial is about if you are for example focus on restaurants
cafe things like that you
can come here and search for it select your location and find a lot of
businesses in that area.
You can come for example too you can click here.
If you are using Yelp and here are the information about that business
you can click on their website.
Go to their website and learn more about them.
Also you can go to lengthen search for their business and you may find
someone in charge that on there
may be in Linked In.
And this way you can get in touch with them easier.
Right.
The other way which is to use google to search for example for let's say
a clothing store in London.
OK.
This way you can search for clothing stores.
A lot of them will come out.
All you have to do is to just try to find some contact information if they
have a website click on it.
Go to their Web site read more about it even if they don't have a
website.
It is much more interesting because a business a clothing store for
example at this stage if they don't
have a Web site it's a great opportunity here for you to get into their
business.
Help them grow their business and increase their sense.
All right.
So generally these were the two ways that you can search for an online
business and find and gather
the information to contact information.
Same as the previous part you can create a note for online clients
people who can have access locally
for example you are living in this city you want to find clients in the other
city or in another country
create a list.
Write down the name of the company their contact information and how
you've found them.
All right.
So later we are going to talk more about a strategy is that how you can
contact these people for example
for online how you can send a message to them to convince them to
have a online meeting with you.
So you can convince them to become your client or if they are low call
how you can contact them set
up a meeting and what you have to do in that meeting to convince
someone right.
Later we are going to learn more about these strategies.
So that was all about this part and the next part which the title is a little
bit interesting.
It's a numbers game.
We are going to learn a lot of important psychological strategies which
will help you to become more
successful as your social media marketing agency.
So if you're ready let's go for the next part.
54. Numbers game - Secret behind consistency
So it is a numbers game.
During this lecture we are going to learn a lot of interesting
psychological prospective about building
your social media marketing agency and the problems you may face
along the way.
All right.
So here we are.
And the first topic that we are going to talk about is to be a gold miner.
Right.
Some people may not be able to work with you.
OK.
You will hear and know a lot.
And that's part of the game.
So as you go forward as you'll find try to find clients get in touch with
them contact them.
A lot of them they will tell you no.
All right.
This is normal.
This is something that exists in this business.
OK.
You may speak with hundred people and all of them.
They tell you no.
Right.
But all you have to do you have to first of all you have to prepare for this.
OK.
You have to expect to hear.
No I don't say.
Just expect to hear know all the time.
As a pessimist.
Right.
Don't look at it that way.
But it is something that exists.
There may be a lot of reasons maybe the business the business owner
want to work with you but they don't
have the budget for that.
Maybe they don't believe in marketing.
Maybe they don't trust in marketing maybe they see you as a person
who is not fit for their business.
There may be a lot of reasons.
But first of all remember something they may say no right now.
But it doesn't mean that later they won't become your client.
There would be another strategy is how we can little by little convert
these people who said no into
a yes.
This is one thing.
So all you have to do is to expect something like this.
And don't get discouraged.
Don't take it personally.
All right.
This this thing exists in this business.
You will hear a lot of no there is a good sentence from Elon Musk who
says that an entrepreneur must
have the ability to accept a huge amount of pain because something like
this is painful.
Right.
You go forward you spend time you find a client.
You go there you speak with them and they tell you no right.
OK.
We don't need you right now or maybe never right.
This is painful but you have to accept it.
First of all it is hard.
Second it exists in most businesses.
But you have to know that this is the way for you to become successful.
There is no other shortcut to it.
So don't fight it.
Don't get discouraged if you for example went to 10 businesses and all
of them said no.
Right.
This is completely OK.
So the next thing that we are going to talk about is that you are gold as
well.
So respect yourself and work with clients who value you and your
service.
So beside the thing that you are you and you are awesome beside that
after you learn things that we
are going to talk about inside this course after you learn them after you
practice them you will become
very good at marketing.
You can get real results for different businesses.
You can get real customers for different businesses.
So trust yourself believe in yourself right.
Treat yourself as someone who is bringing something valuable to a
business because that's the reality.
Right.
So the next thing is that go for no every 10 20 know you will get for
example one yes.
So the more you know you get the more yes you will have.
Some people are meant to become your clients later.
So several months ago I think it was I found out the book the name was
go for no came.
And in that book it was just working on this psychological perspective
that when you go Fornell first
of all it will be much easier right after you hear no you will not have any
hard feelings about it.
This is number one.
Number two it was the book was saying that for example you may get in
touch with tank lions and all
of them.
Did they tell you.
No.
Right.
But if you get in touch with for example 100 clients at least among them
that you may get for example
one two or three yeses right.
If you get in touch with 1000 clients you may get 50 60 70 years along
the way.
All right.
So this way the book was saying the more know you get.
You have a better chance to receive the answer.
Yes.
Right.
So try to push yourself into this mentality that no is part of the game.
This is one thing and the other thing is that some people are not meant
to be your clients right now.
They may come back to you after several months or a couple of years.
Okay them and contact you.
You can't contact them that hey before we talked about for example the
thing for example these are a
result that I have done for other businesses.
If you are interested we can do the same thing with your business.
If you want to make more money right so you can get back to those
clients who said no.
And that's OK.
So then I think that we are going to talk about here is to get the email of
everybody you talked to
you go to a meeting and the owner said right.
Thank you for this meeting and your presentation.
But right now we are not interested for any reason.
What you have to say that's okay.
All right.
Thank you for your time.
But can I have your email.
For example I have a weekly newsletter I send information updates and
tips about marketing.
You can take a look at these tips and if you are interested then you can
apply for your on your business
yourself and gets real results.
And I will share a lot of information if it's okay with you.
Give me your email so weekly I will send you an update or a newsletter.
And this way.
Put them in a the weekly newsletter send them updates tips and show
them the statistics and little by
little we can start to convince them that hey.
For example this week we did this work for this business and these are
the results they get.
For example 10 percent increase in their revenue right.
When people see these statistics little violence so they start to get
convinced.
Now if you remember before we talked about it that for example in
Instagram marketing when you want
to direct people to your to a landing page don't send them directly to a
store send them to a landing
page and capture their emails and little by little send them some emails.
And after four or five e-mails start to convince them to become your
customer.
This is the same thing here.
OK you may at the first attempt you may get no right but little by little.
As you go forward this gets easier for you.
They will start to trust you more and you can start signing contracts with
them right.
So that was all about the numbers game and on the next path we are
going to learn more about how you
can motivate yourself because along the way you need something to
push you forward.
The game is hard.
The business is hard.
You need more energy to push yourself forward and on the next part.
We are going to talk about that.
So if you're ready let's go for the next late.
55. Rewire your brain
So motivating yourself you may think that this lecture is OK so so maybe
an unnecessary but it is really
important.
So if you can pay more attention because we are going to learn
something that will help you a lot.
Along the way.
Right.
So here we are.
And the first topic that we are going to talk about is that brain
understand what it sees really rewire
your brain.
Now the thing is that several years ago I'm not sure seven eight years
ago in that time when I was making
nothing per month and the people who were around me they were also
making nothing per month.
So to me the meaning of the definition of becoming successful in a
business was different with what
it is in my mind right now.
For example in that time I thought that if one day I make 5000 dollars
per month then I will be successful.
Because I saw that I was making nothing.
People around you are not making nothing.
Of course in that time I was studying.
But anyway it was what I saw around me.
But after that when I met my mentor I started to see other things I
started to see other people.
I started to see how much more they are making.
I saw that people are making 1 million 10 million dollar a year right.
And these changes things for me.
And the important thing here was that those people were the same as
me.
OK they ran into a genius.
They ran for example 20 years older than me.
They more or less they had the same is a little bit younger a little bit
older a couple of years.
But when I saw when I looked at them I saw this person who is more the
same as me accomplish this task.
OK how am I different.
So I can do the same as well.
Right.
So what you see around you it is very important if you have a lot of
friends around you who are making
nothing and you want to become successful you want to make millions
of dollars each year.
If you want to get to this place well I suggest you to try to find new
friends with different standards
this time.
The thing is that the more you see the more you see that.
All right this guy did the same thing that did the same thing that I want to
do and he or she is exactly
like me.
So if he did it I can do it the same right.
So what you can do right now is to see documentaries read biographies.
Speak with people who did it before you.
Right.
The more you see it the more you will be sure to be that you will be that
you will become successful
and get to your goals here.
Also I have this experience that before when I started some of my
businesses right at the beginning
or even after a couple of years people around me they told me that you
are not going to get anywhere.
This is not going to war you are for example wasting your time and so
on.
But the difference here was that I was watching the other people who
did it and they were they get to
their goals and they became successful.
But those people around me they were looking at themselves maybe or
people around them.
They saw that.
It is hard to make money.
It is hard to become successful.
It is hard to build a business from scratch and no one around us could
do this.
So if for example i trying then he is going to fail probably.
So it's not going to work right.
You have to forget this mentality.
It is possible.
OK.
So the more you see the more your brain will accept it and then your
brain is required for a success
like this.
Then little by little you will get there.
Right.
So that was the first thing and the other one is the power of verbally
reprogramming your brain so whatever
you think whatever you tell yourself during the day matters if you speak
negatively death matters if
you speak positively that matters and the matter is not on the
environment around you.
For example if you sit down and say hey I will be a millionaire I will be a
millionaire.
It doesn't have any effect on the environment around you but it has an
effect on your brain.
Now there is one thing here that you have to be careful.
I'm not saying to be over optimistic.
For example let's say right now you are making nothing more than
making 1000 dollar per month is some
is a reasonable goal.
If today right now you are making 1000 dollar a month making 10000
dollar is a reasonable goal.
If you are making 10000 making 50000 is a reasonable goal.
And little by little don't jump from zero to for example one million dollar a
month.
This year the goals that you are setting in your brain must be
reasonable.
Your brain must be able to understand it and believe that this thing can
happen.
But when you select over optimistic goals your brain itself won't believe
it.
Okay.
So okay polio is just repeating this but I know that it's not going to
happen.
Okay.
So don't go after overoptimistic goals.
The thing is that you have to try to tell yourself 30 times a day.
But again it must be realistic.
According to this step that you are in right now set a reasonable goal
and try to remind yourself over
and over it is positive affirmation.
And it takes between two to four months.
So if you did this to use this as strategy for three days don't expect to
things change but after two
three four months you'll start to see all right things are really changing.
This thing that I'm telling you happened for me before.
OK.
There was a time I mentioned it.
There was a time that I feel that I was making nothing and even making
for example five thousand dollar
a month.
It was so interesting for me that hey if I make this much money per
month I'm going to be successful.
But now things have changed.
I saw a lot of other things I believe in myself more and I know I can get
to the upper levels as I go
forward.
And every couple of months that pass I see that I'm jumping ahead over
and over and over and over again.
It should be the same for you.
So practical task.
Tell yourself a sentence about your business that starts with.
I love that.
OK.
Say 30 times a day at least fund five times a week so let's say you are
making 1000 dollars a month
and you want to it depend on your goal.
The money example is just something that I'm making up.
Okay you can.
It can be about anything you can say for example.
I love that I have 10 clients.
Right now you have for example one client or you have no clients.
Okay can say I love that I have 10 clients.
You have to tell it tell yourself over and over you are making 1000 dollar
per month.
You can tell yourself that.
Okay.
I love that I am making ten thousand dollars a month.
Okay.
So yeah statement should be about.
It should be about now.
But a goal that you would like to get to in the future.
Right.
So I love that I have something like this.
But you literally don't have it right now but later you want to get there.
Okay.
So this is a practical test.
Do this.
This will help you.
Okay I know it may sound not important but trust me it is important.
As I said before as you go forward it is it will get painful.
It will get harder and you need something to push you forward and this
thing will help you there later.
Right.
So more or less that was all about how you can motivate yourself and if
you have any question write
a question for me and I try to answer it as fast as I can.
And that was all on the next part.
We are going to talk about qualifying business owner.
So if you're ready for that let's go for the next lecture.
56. Qualifying business owner
So the next thing that we are going to talk about in this lecture is
qualifying business owners.
So it is not just like this the people the business owners select you.
You also have to be able to select them.
You have to pay attention.
Are they good or not.
In my working experience I worked with a lot of people with different
companies and I had good clients
and bad clients annoying clients.
And for some of them it didn't really worth my time.
I spend a lot of time and.
But the downside of it.
It was too much for me.
So there are several elements that you have that you have to pay
attention.
First of all they must have a normal or above average revenues so they
can pay you.
Right.
If they can't.
For example if they don't have enough revenue they cannot pay you so
whatever you do.
Maybe after one or two months they cannot keep working with you.
But there is some exception here for them out there.
There are some businesses that they need the help of marketing but
there is a problem.
They don't know they're going to the wrong direction and they have they
don't have a lot of revenue
down there.
The thing is that you can sign up another agreement and instead of they
for example paying you you can
get some percentage of equity from them.
Right.
For example you can sign a contract and say Alright I will do marketing
for you for.
For example for this business but I am taking 30 percent off the
business 20 percent of the business
depending on what it is.
Right.
And also you can mention this that after for example we get to the
positive revenue the company must
pay me for example two thousand three thousand dollar according to
what you are doing for the company.
All right.
So there are some exceptions that down there but you have to be
careful.
Right.
The nice thing is that the number of the employees that they have
minimum they must have 10 employees.
But it is better for the business that you select to have 20 up to 75
employees.
The thing is that why I'm saying this is because when they have this
much employees there is a room
to grow.
It will be much easier for you to help their business and grow their set.
Right.
The next thing that you have to pay attention is the equity owner speak
with someone in charge who can
make decisions.
Now I have seen this a lot that people start speaking with someone in
the business and they spend time
they set up a meeting they go there they speak for example for over an
hour or two and then finally
that guy who is sitting behind the desk tell them that.
All right.
I heard you and I will speak with my boss about it and let them know this
way all the work that you
do will be useless and you have to do it again with this person who is in
charge.
Because those are the ones who make the decisions and you must work
on them to convince those people.
All right.
So these were some important notes that you have to pay attention
when you want to select a business
owner to work with and if you have any more questions about it write it
down for me.
That was all for this lecture.
And if you're ready let's go for the next part.

Section documents
5 ways to find local clients
In this lecture, we will learn 5 powerful strategies to find
local targeted clients which later you can sign a contract
with some of them. In this process, you should keep your
niche in your mind and work on that field. So let’s learn
more about these 5 ways.

• 1- Create a local business alliance (networking

group)
• Find connections between you and your target
 • Ex: if your niche is restaurants, get in touch
with companies that are already working with
restaurants
• Offer 10% commission to them for offering each
client

• 2- Meetup – meetup.com find meeting connected to

your business
• Meetings that you know your targeted clients will
be there
• Show business card
• Tell them what you did for other companies like
them
• Setup a meeting

• 3- Business owners group

• Go on Facebook and Linkedin and search for
“business owners + location”
• If it doesn’t exist, create one

• 4- Do public speaking
• Look for seminars that are connected to your niche
and ask to speak
• Many people will come to you

• 5- Pay attention when you are outside

• There are thousands of companies that you see
every day, they can be your client

General tip: Create a list of all of your potential clients,

later we will learn how you can sign a contract with
them.
Find online clients
You may want to find clients in other cities or countries.
There are some general steps to find them and later the
same as before we will focus on how you can convince
them to sign a contract with you.
So the first step that you have to take is to search for them
and you can use 2 main tools too look for them:
• Google
• Yelp
You can search for the companies in your niche in that
specific location and create a list of the top companies that
fit you. Then the next step is to find the contact information
of the person who is in charge.
You can search for them inside LinkedIn and the same as
before create a list and keep their contact. Later on the
upcoming sections, we will use these lists.

It is a numbers game
The way you are going may take some time and may have
very hard moments but it is important to be ready for them
and know what you are getting in to. There are some
general tips I would like to share with you:
 • Be a gold miner
• Some people may not be able to work with you
• You will hear NO a lot, that’s part of the game

• You are gold as well

• Respect yourself and work with clients who value
you, and your service

• Go for NO – every 10-20 NO, you will get 1 yes

• Then the more No you get, the more Yes you will
have
• Some people are meant to become your clients
later

• Get the email of everybody you talk to

• Put them in a weekly newsletter
• Send updates
• Tips
• Show them statistics
Motivate yourself
In this course we are not just focusing on digital marketing
and finding clients, you need more tools to help you get
there. You need a way to think, a lifestyle that helps you get
there. In this lecture, we are going to talk about some useful
points.

• Brain understand what it sees – rewire your brain

• See documentaries
• Biographies
• Speak with people who did it before you

• The power of verbally reprogramming your brain

• Feel the success before you get it > if not = you
can’t survive
• But don’t be over optimistic
• Tell yourself 30 times/day, but it must be realistic
• It is positive affirmation and it takes between 2-4
months
• Practical task: tell yourself a sentence about your
business that starts with “I love that … “. say it 30
time/day, 5 days/week
Qualify business owners
In this part, we will take a look at some general tips that help
you find the right client for you and your agency.
• They must have normal or above average revenue so
they can pay you
• Number of employees
• Minimum 10
• Better to be 20-75
• Equity owner
• Speak with someone in charge, who can make
decisions
58. Introduction to social media copywriting
Welcome to the next section which is about copywriting for social media
platforms.
During this part we are going to learn six social media copywriting tips to
help you to write a better
copy.
More effective copies.
And after that we are going to have how to get fans to help you with
writing your copies.
All right.
So if you're ready let's begin our first lecture.
59. 6 Copywriting tips for social media marketing
So the first lecture that we have here is about six social media
copywriting tips.
And here we are in the creating section and the first tip that we have
here is to use active language
use verbs that end up inviting your audience to take an action.
For example verbs like get take click download all of them are inviting
your user to just take an action
take it must push the audience to make the action.
So here we have a bad example and a good example.
The bad one is for example our store is great.
Assignment: assignment
15 minutes to complete146 student solutions
Welcome to the next assignment which we are going to practice and
learn more about copywriting.
60. Use feedbacks to write copy
So during this part we are going to talk more about how we can get help
from our audience to write a
better copy right.
So here we are in the second part of our social media copywriting.
And the thing is that when you write a copy when you upload posts on
different social media platforms
people will have some respond to people who will have some feedback.
OK.
So it is important to understand what they think about it.
What is their feedback about our product or the service that we are
delivering.
Do they like it did they hated.
Maybe they like the general idea but they hate some small part of it.
It is important for you to understand that from a marketing perspective.
So here the first we have some steps.
The first step is to identify what people want.
Now it's important.
If you fail at this part you are going to have a lot of problem.
You're going to deliver something that first of all people don't even need.
Right.
You will talk about some things that people don't care about.
You will write copies that no one will read.
Right.
So it is important to identify what people want.
OK.
It is important to provide what they really need.
I have seen a lot.
Yeah I have seen a lot of businesses that they fail at this part.
And after some time they really went to the right duration and they faced
a vault in front of them.
So after you identified.
Now first of all how you can identify it.
Listen to them right.
They will give you feedback.
If they don't give their feedback normally ask for their feedback Hey.
For example what was your idea about this product.
What was your idea.
Was this service.
Did you like it.
Did you think everything about it is fine nowadays.
A lot of businesses are looking after reviews after feedback themselves.
All right.
So this is important for you as a digital marketer understand this part
very well.
So now that you identified it give them what they want.
OK.
So they may say right we want you to for example speak about this we
want you to deliver this kind of
service or this kind of provide this kind of product to us.
And as a person who want to write copy you can try to add what people
need you to talk about in your
post in your in the copies that you are writing.
All right.
The next part is to pay attention to their feedback.
Now the thing is that not all feedbacks are valuable some people just
write something.
Some people just they have some idea but it's not going to be very
effective on the business or on the
marketing.
But some people really give good feedback.
And if you use it to improve the product to improve the posts that you
are off loading to improve the
marketing system it will it will change things for you.
This happened for me before.
Whenever I launch a new product I try to listen to people.
Not to everybody because some people just speak about their own taste
which may not be relevant but
some people really point out two major problems.
And I have faced these situations.
I saw the problem that people were mentioning.
I fixed it and then I saw a huge change in my audiences.
They started to like it more.
They started to bite more and so on.
They use the feedback to create more content.
Again now that you have their feedback they said all right.
They talked about something they point out to some special elements in
your business in your marketing
or product that you are providing in your services.
Now they start to talk about those feedbacks.
OK.
It really makes your work easier.
They speak about what people want and beside that fix the problems
that they mention in negative feedback.
All right.
Which I talked about it right now.
So in general try to identify what people want.
OK.
Give them what they want and wait for their feedback.
When you hear their feedback.
Use that feedback to create more content.
OK.
Use that feedback to write better copies.
All right.
So that was all for this lecture.
If you have any questions do not forget to contact me write a question
for me and I will see you in
the next 1.

Section documents
6 Social media copywriting tips
Copywriting for social media can be a bit different from
normal situations. In this part, we will learn and practice 6
copywriting tips for social media. I wrote it with bullet points
so you understand easier and later you can review them
much faster.
• 1- Use verbs (active language)
• verbs: get, take, click, download = action
• Bad ex: Our store is great, come visit us
• Good ex: Get cheap prices with high value at our
store
• It must push the audience to make an action

• 2- Keep it simple
 • Use 1-2 syllables words
• Very good for B2C

• 3- Ask questions from people that end up getting to

your business
• Would you do this, if it happens to you?
• Would you trust this product in these situations
• Questions must look you are really asking
something from people, and this will push them to
think and want to know more what are you talking
about.

• 4- Be specific
• Get to the point, don’t confuse the listener
• Bad ex: We are at the end of this stress, ask us
about our sale
• Good ex: We are at this address (explain the
streets and the exact number), ask Jim about our
special offer

• 5- CTA
• Direct people to the next step
• What they should do next, on both local and online
• Even on your website, steps must be clear

• 6- The formulas for Social media copywriting

• PAS:
• P: Problem
• A: Agitation (make the problem much worse)
• S: Solution
• Ex: Your leaky sink | is draining your
wallet! | We will fix it for you, call us at this
number
 • AIDA
• A: Attention
• I: Interest
• D: Desire
• A: Action
• Ex: Got dirty laundry? | We will clean it for
you | Enjoy free coffee and wifi while you
waiting | Visit us now at this link

Get fans to write copy for you

One of the important tasks you have on social media
platforms is to connect with people, understand them and
then present the product. Get in touch with them and see if it
is what they all wanted. It may sound a bit confusing but
don’t worry, we are going to learn more about it. Bellow you
can see general instructions to know what you should talk
about on social media.
• Identify what people want
 • It is important to provide what they really need. I
have seen many businesses that they failed just
because they provided something that their
customers didn’t need.
• Give them what they want
• Now that you know what they want, deliver it and
wait for their response
• Pay attention to their feedback
• Not all feedback has value but some have and if
you pay attention, they will tell you which way you
should go
• Use the feedback to create more content
• Speak about what people want
• Fix problems the business has from worthy
negative feedback

62. What you will learn in "Get Clients”

Welcome to the next section where we are going to learn how to get
plans for your social media marketing
agency during this part.
We are going to learn more about the four main steps to get clients for
your strategy.
What's important is that you have to take before contacting your
potential clients creating an audit
and contacting your potential client.
How to Win the meeting with the potential client.
And after that you will have how to get clients without any experience or
having weak spots.
Setting that kickoff meeting.
And finally after that we are going to learn more how to get a big client
for your agents.
So if you're ready let's begin our first lecture in this part.
63. Pre-contact : Advanced strategies
So welcome to our first lecture which we are going to learn more about
the main steps that we have to
take before contacting our clients.
All right so here we are first of all we are in this park get clients and
while doing this section we
will focus on four major steps which are pre contact contacting the
potential client presenting them
and signing the deal right.
So we are going to learn each of these topics.
There are a lot of strategies that you have to instructions that you have
to follow in each of these
steps.
All right.
But right now we are only will focus on pre contact or what we have to
do before contacting our potential
clients.
So the thing is that by now you must have a list of people or companies
or potential clients you must
have something like that ready.
And of for them we have to prepare some stuff and get ready to contact
them.
All right.
So what important steps you have to take before contacting a potential
client.
Now there are two majors.
There are two steps that it is general and you have to do.
You will do the wants but you will apply for all of your clients.
And one of them is that you must look like a company.
So create a PDA off the wall at your agency.
Create something a short PDA that explain what you are what is your
company about what you are focusing
on.
And for example if you have any background in this area.
If you had some other major for example clients you can write more
about them all right.
The next thing is that p per the offer sheet the pricing list P period.
But the packages that we talked about write everything about them for
example this package with this
price it included for example these four things these 10 things and so
on.
But start from 1000 dollars per month.
Okay.
The zero the first one that we spoke before the zero dollar package.
We will use it in along the way you don't.
You do not need to present it.
Okay.
You can have it on your website for example.
But in this PDA I've just put the four major packages that we talked
about.
So after you did all these there is a very important step here that it's
mostly do half the half of
the job for you.
And that is preparing an audit now here when you want to prepare an
audit we will analyze a business
everything about it about their Facebook about their ads.
If we can find them about their social media how they are doing how
they are acting we will analyze
them and we'll prepare a PDA for it.
So let's take a look at how we can paper this audit.
So first of all we are going to analyze their website in the next couple of
sections here we have optimization
and in web optimization you will learn how a website should be to look
optimize everything inside it
should be good.
So you will learn how good the website is.
But here we also beside using our own knowledge and our own
experience we are going to use some other
tools here that I put them for you.
This is the first two so you can come here and open it.
Now the job of this tool is to analyze any Web site and in different
categories tell us for example
in this category.
This Web site is good in this category.
It is poor.
It has these problems how you can fix it.
You have to do it this way.
All right.
So for example let's say we want to do marketing for restaurant.
All right.
So let me search for this
London restaurants in London.
And this is the list.
Let me open it.
So let's say for example you found a lot of clients like this for example
the first one.
Here it is.
And I'm going to add here.
They wrote down for reservation.
They wrote down two websites.
One of them this Open Table is a Web site just for reservations so it's
not for them.
But this one bright restaurant that called U.K. the SEO U.K. is the Web
site of this restaurant.
OK.
So I'm going to open it.
It's what it is.
It is on reservations so I'm going to remove this link and go back to their
main page.
Right.
So here we are in their home page.
Let's say someone they search for it and they come to this page.
And first of all when you see something like this this is a first thing that
you see from this Web site.
Can you understand immediately under one or two seconds that this is a
Web site for restaurant.
Right.
This is showing this is telling us that this Web site is not good.
It has some good features inside it.
For example the things that you see immediately these you see
something about some small information
about a restaurant.
If you know it's a restaurant gate you have to read it.
Then you see the location.
So for restaurants generally the location and reservation are the main
points.
But there are more to it.
Right.
So if you come down here they roll down reservation.
So you have to look at it and it's I'm not sure the designers somehow in
my experience this is not good
for.
For example it remains like this.
It shows what.
Right.
They tried to show down for example their table but you see the lighting
is the person who did the photography.
He didn't have the knowledge of industrial photography now.
Industrial photography is completely different someone is who is
professional in for example portrait
photography cannot get good images in for example from marketing that
is completely another story.
And there are a lot of elements inside.
There are a lot of instructions that they have to follow.
Now the main one is that what you what is the main goal of for example
this image.
What do you want to show to people.
Okay from marketing perspective from sales perspective.
OK.
What is the main goal according to that goal.
The photographer must create the image.
Why I'm saying that.
Because before I had this experience in photography and design to the
design for products for industrial
objects.
OK.
From that experience I learned a lot of things in that time.
So I can tell that this image is not a good picture for this Web site for a
restaurant Web site.
So the next part they all down to ours and so on.
So you come to their website you analyze it yourself.
You look at you look around you try to learn more about it.
And as you can see this Web site is not OK.
There are huge room here that you can work on if you want to for
example work on this restaurant right.
So what we are going to do we are going to just copy and paste the link
into this tool and click on
it.
Now it is start to analyze their Web site and try to tell us where they
have weaknesses and where they
have a strength.
All right.
So as you can see it is done you have tool improvements
recommendation so the thing is that they analyze
it from a CEO perspective search engine optimization.
We didn't get there yet.
We will learn more about it here as CEO and very usability its unique
user experience how your Web site
will look on desktop or ife or a phone or a tablet.
And is it usable or not the performance this piece of your Web site social
connecting it to all social
media and having interaction with them and also security.
So let's come down you can download it as a PDA.
Yes it's completely red and you can download it as a PDA.
And and I think they put their logo and stuff like that so we can remove
something or did something
add new stuff to it and so on.
So here their face their first topic is as your result and they get b so first
of all it tell you all
of the good and bad things.
For example the length of their title is good.
For example here they have 17 characters.
It should be between 10 till 70.
Now the thing that needs improvement here is that is their meta
description tag.
Right.
So let me for example show you what is meta description for those of
you who don't know.
For example if I search for my name here you see it there.
This is a title.
This is the thing that it should be between 10 to 70 boards.
And this is the method description.
OK.
They didn't write anything for the method description right.
If you're in a stall used later in I think in ACL we'll talk about it when you
install yours plug in
for wordpress if you use WordPress you can use it.
There is a place that you for every page you can write a method
description and it will make your work
much easier.
All right.
So they don't have this.
This is one problem here.
So the next thing is about the header tags.
Each one is to HGH for.
For those of you who don't know what these are when you work more on
Web sites it's title for example
we have let me show you here for example.
This is a title.
I think this is the image here.
This is image but this is a title right.
This is where this can be a paragraph right.
This is a title.
This is a paragraph right.
So they used titles and title we have each one.
It's to create four.
And each one is the biggest one and the most important one from a
CEO perspective.
It has also a value.
Right.
So you must on each page you must have one or two each one one or
two each two and a little bit less
or more.
It's three and four.
Right.
But here if you pay attention they don't have any it's one they have five.
It's two and one.
It's three.
Okay so this is important.
This is one of the things that if they apply on their web pages they may
rank higher in search engines
like Google.
But the important problem that they have here is the keyword
consistency.
Now the words if you come here and closed this one.
So they they want to use their web page to rank higher in for example
Google.
Right.
When you search for example for restaurant in London or some specific
area of London you want this website
rank higher.
Right.
But the thing is that these web page ones rank higher because it has the
problem of keywords.
Now these are the words that mostly were written in this web page
Friday 6:00 p.m. dinner lunch.
These are the form most written words as you can see each of them is
written two times but none of them
is connected to the Web page right.
None of them is connected to what their website is about.
For example it should be about the restaurant for example.
They they must have for example 10 restaurants two restaurants for
example five London and about their
dishes for example their fare their best selling dishes dishes they can
have four or five of those keyboards
that people may search for.
Right.
But they don't have.
So they have a keyboard problem here.
They have phrases problem as well here.
All of their images have all attributes so it's fine.
You have to go through them.
I'm not going to talk about each of them one by one because as we go
forward for example about friendly
you are as we learn more in your section about robot robots that text
exam site map we will learn more
in FCO again.
We will learn more in SEO analytics.
We'll learn more in the Google Analytics part.
So for example one of the other problem here is that they don't have any
analytic tool connected to
their Web site so they cannot analyze what is happening in their Web
site.
Meaning that they have a poor marketing.
If you come down here is the usability.
So as you can see it has it got a plus.
So everything looks perfect on a tablet and phone as you can see they
don't have a problem there.
Well the Web site doesn't have much right on performance.
They got C plus it's the time that it loads everything.
But if you come down it will tell you what they need.
If they use GC compression it's a plug in that they can use that will
compress their files.
The codes that they have on their website.
So it will load faster.
Also you can optimize images for example there are some images that
you don't need to show maximum quality.
You want to just make it smaller and decrease the size so it loads faster.
For example one of them is tiny pink.
If you search for it you can come here.
Just drop drag and drop your image here and this will compress it for
you.
It will optimizing image.
After that we have social resolved.
Their Web sites connected to Facebook Instagram but there is no
Twitter YouTube LinkedIn and other social.
And for example you have you must have seen it that in some blog
when you go or some other pages there
is a sharing button.
Right.
There is a sharing button for his on the show this page on Facebook
shared this page on Pinterest LinkedIn
and so on.
Probably they don't have it on their Web site.
That is why all of them is zero.
OK.
That also has a value.
After that they have security they have SSL enable and redirect and so
on and so everything they don't
they have a problem with the e-mail privacy.
Somewhere in the Web site for example here it is telling us that e-mail
address have been found in plaintiffs
usually from security purposes.
You do not need to show any e-mail you just can't.
You can put a contact form so they can come down there.
Right.
Write down their e-mail and write down their subject and their message
whatever it is and click send
and it will come to your mailbox as an e-mail.
But they don't see what is your e-mail.
All right.
So when you get to a problem like this if you click on Show details it will
tell you online 250 for
this e-mail appear.
So how you can find it out if you don't know for example how to find two
hundred the line 254 you'll
have to come to their Web site click on inspect and the codes of their
website appear this way.
And he is somewhere here.
That thing exists but it is not showing us the line right.
So how I'm going to find it.
I'm going to just copy and paste the copy to email come here and click
control f or comment.
If if you're on Mac and paste it and there it is J.
Also he can come here again control f or command F.
And here it is on their location.
They have written down.
There you are.
So you can find their e-mail right.
If they have written it down and also at the end of the page it these are
the 12 recommendations that
they give.
And according to priorities right.
This one has a high priority.
It is about a seal.
It's the method description which we talked about before and other stuff.
Okay.
So this way you get to analyze their website right now.
The next step is to analyze their other social media like Facebook and
other platforms like Instagram
YouTube Pinterest and stamp chat.
Now we are not going to focus on all of them right now but for Facebook
I'm just going to introduce
this tool to so let me close this one and about this company.
Let me search on Facebook right.
Facebook dot com.
Let's see if we can't find their web page and flows it is it that one.
Michael let me open this to find out if these pages are connected to their
website.
Right.
So this one obviously is not what we are looking after.
This one maybe it is let's check their logo if they have any logo see it's
hard to find anything here.
It's hard to find their social media accounts here.
They must have those social media accounts but said you cannot find
them.
Right.
Franco I think this was it.
Right.
This is it.
Franco and noble fine right.
Yep that's it.
This is their facebook page and you can see how pool it is.
Sixty three people just following their repeats.
Right.
So a company like that the restaurant like that you can do.
These are opportunities right.
If you know how to find is there are a lot of money here and you can you
can bring a lot of customer
for these restaurants and make money here yourself.
So since this page has nothing I'm not going to analyze this one but let's
just search for
World's a restaurant in London.
Let's find something for example.
This one looks not bad.
Twenty thousand followers.
Right.
So this is a page.
We are going to analyze this one right.
Let me close this
and this is a tool for analyzing Facebook.
And here we have to pace the Facebook to Facebook.
You are right
you can also search for the name just but you are ill will directly take you
to where it is.
So this is the overview.
They are doing quite well.
Not bad at all.
Well we selected for example front page 100 percent about as these are
for example.
This is showing us that their Facebook page is optimized right now on
front page for example profile
picture and cover photo is missing which there is I think this tool made a
mistake because they have
a video they don't have a cover in age.
They have a cover of video so that should be about it.
You can go through this information and find the problems.
Now about this page with almost everything about it is looks normal.
For example about around 500 people are talking about this page they
have to 20000 likes but they have
only three person engagements relate.
OK.
So this is a place that you can come in and walk on.
OK.
This is a weakness on their Facebook and some similar pages you can
go through and learn more about
them as well.
All right.
So you can use this tool to analyze their Facebook.
You can do the same search for some other tools for Instagram YouTube
Pinterest and Snapchat but besides
all of these I have people I have to put some questions for you that you
can answer them on your I.D..
All right.
So the first one is Facebook as it appears this lecture is getting a little bit
lying but we will finish
it.
So the first part is Facebook.
Now you can for example when you want to analyze a business you can
go to the Facebook page and just
look at their Facebook page and read this question.
So do they have a good cover photo.
Right.
Do they have complete about section with their website listed.
OK.
So these are the things that you have to pay attention.
Are they posting health helpful content ninja tip at some funny content
for example.
Do they have.
Do they have spam or unanswered posts.
Are people engaged with them.
So there are a lot of different questions here.
The next one Google for business.
Now this is very important.
This is another part that you have to analyze for your audit.
So Google my business all right.
So Google my business.
It's another product from Google.
So when you read it you can come here.
Go to Google dot com slash business and register a business.
All right.
For example let me again search for my own name.
And then you come here.
You see this thing that you see on the right side.
This is this is coming from Google my business.
All right.
So it shows the direction the address all the information about the
business the product the product
that they have the profile.
So from here if you just search my name you can learn everything about
my business.
Okay.
The business that I have creating online courses Facebook Instagram
Pinterest all of these channels
YouTube videos.
All right.
But the important one here that we are talking about Google my
business is this window on the right
side.
OK.
So this is important for every business that you want to work on.
If you want to analyze it pay attention to Google my business as well.
OK.
These are the questions that you can ask.
For example have they claimed they google for business listing or not.
So you search for their name.
Let me see.
For example
let's take a look at the restaurant that we just analyze what was.
It was bright something restaurant in London system.
So
this is their name.
And I'm going to search in Google about their name.
I'm sorry.
So as you can see there is no Google my business here.
Right.
If they had it would have we could have seen it but there isn't.
So another weak spot.
Right.
So if you know what you should look for everything get easy.
Then we have Instagram.
Do they have a branded profile.
They're using keywords.
Are they using local high stakes in their posts and so on Twitter Pinterest
LinkedIn YouTube and so
on.
There are a lot of questions here that you can use to analyze the apps.
Now how are you going to start your audit.
You can start your audit with the business name.
For example a bright restaurant the date that you are analyzing it put
paid by you or your company.
And for example the site Facebook Instagram Twitter and so on.
There you are well their profile name the amount of the followers that
they have and the posting frequency
and under it you can start analyzing for example for Facebook.
This is the observation.
What you have paid what you saw on their pages right for example
cover art is distorted profile photo
or icon isn't clear.
For example posting in posting infrequently I have noticed only two
posts a week.
Right.
So these are the problems that you have found on their whatever
channel it is.
And on that is the recommendation.
So post minimal one time per day.
Right.
Don't just boost posts.
Make sure to his Facebook ads manager and create an app.
All right.
So these are the recommendations that you can give them.
I can write it in there.
All right.
So let's have a recap.
Till now we have learned that first of all you must prepare a PDA about
your business and the pricing
list.
Right.
And after that you must create an audit.
So you have to analyze a business and create a PDA for it.
Write down every problems that you find and different channels you
don't need to write everything but
you can write enough to or for problems about each platforms is enough
you don't need to go very deep
on each section on a channels you can for example write down there
are more but these are some examples
of some example a.
This is part one.
We have created this audit now and we need to pick up her free gift.
Now all of these will increase your chance.
Signing a contract with your potential client OK and making a lot of
money.
So the free gift now free gift must be something that people normally
have to pay for it.
Right.
Something you will give it to them as a gift and each it must have a
value.
You cannot give something that it is not valuable.
It is not valuable for your client.
All right.
So what I can suggest to you here is to come here and click on this link
video hive.
Now you need to learn more about for example the files that exist here.
First of all using these files in this page you can create a footage or an
animation from a logo of
a company.
So you come here on video and for example search for logo.
Right.
So these are all different animations for example let's look at this one
right.
You can open it.
They have all they have also sounds.
So for example let's say you want to create a logo a video for an I.T.
company.
Right.
So you can use something like this.
Now you can go deeper let's say your niche is dentists.
Right.
Logo dentists they have found for example twelve to twelve files here for
example.
This one you see and all you have to do you have to buy this for
example package.
And you need to learn a little about after effect Adobe After Effects.
This way you just open also these fires have their own tutorials so all
you have to do all you have
to do is to download this file and look at the tutorial how you can use this
file install Adobe After
Effects and just put this up in this file.
And for example for a logo usually there is a pins you file off the logo
and you have to change it.
OK upload something else instead of the file that exists in these
animations.
Okay.
And then it will itself it will calculate and it will create the video that you
want.
Now this is just a suggestion.
I'm not telling you that exactly you must go here and buy this kind of
stuff right.
This is my suggestion to you.
You can think outside of the box and try to come up with other valuable
gifts for your clients and something
for their business.
As I mentioned it should be something that they normally have to pay
for.
Right.
Let's for example look for a cafe at the beginning if you want.
If you have no experience using this stuff it will be a little bit hard and
challenging.
You need to for example go on YouTube and watch several Adobe After
Effects tutorials until you understand
the environment there.
But in general after you learned it you can easily and very fast create a
lot of videos like this and
give it to your clients.
Right.
And you did.
You don't need to buy for example for each client.
One of these you need to buy for example one or two or three for
example maximum and use these three
versions to create different logos for 100 clients.
Right for the beginning.
Kansas buy one of these and create 10 logos different logos for 10
different clients and give it to
them.
Right.
They will be very happy about it and it will push them towards signing
that deal with you.
Right.
So this is just my suggestion with my own experience.
You can think out of outside of the box and come up with something
more valuable or useful from this
something that maybe you have experience in.
And later on there is a part that you have to provide the audit.
You have to provide the gift to a client.
We'll talk about them for now you just need to prepare all this stuff.
OK.
So that was all for this lecture and we talked about the audit and we
talked about the free gift here
and on the next part we are going to talk about the steps that we have to
take to contact the client.
Okay and how we can contact them and what you have to say on each
step what you have to mention.
Right.
So that was all about this part.
If you have any questions if anything it wasn't clear for you can go back
and review the lecture again
and if you have any question you can write it down for me.
And if not if you are ready for the next lecture then let's go for it.
64. How to set up the first meeting
Welcome to the next lecture I'm getting clients.
So during this lecture we will talk about contacting our potential client.
Now one thing I mentioned is I am not sure if I mentioned it before the
thing.
The reason that I am seeing potential clients is that you have to consider
the clients that you think
they are more likely to tell you yes first.
OK so from the list that you have selected good ones that for example
you see a lot of good companies
are making money but there are also leaving a lot of money on the table.
And with what I'm going to teach you you will be more likely to convince
them.
So we can put them at the top of your list right.
Those are the potential clients.
Now there are many different ways to approach clients.
Maybe you see a client in a meeting maybe you contact them online.
Right.
But in general you have to follow these instructions follow these steps
here.
Okay.
So the first step we have here we have two steps.
The first one is catch attention by a statement.
Now you have to use in a statement that immediately when they see it.
Very quickly for example one or two seconds when they see it grab their
attention now every day I receive
a lot of messages on different platforms are on Instagram on udemy on
Facebook.
But most of them don't grab my attention.
The reason is because they are not following these instructions.
People just send me a message and they say for example hey how are
you.
For example I have an offer and this offer is about that and so on.
OK.
I read hundreds of these kinds of messages and from some point after
it's not going to grab the attention.
OK.
So you have to be one step to us that treats that ahead of the other
people who are sending messages
to your target.
So you have to your message your statement must be critical mission
mission scary.
And pointing out to something which is wrong.
Right.
So let's talk about an example.
For example you can contact me and you want to grab my attention.
You can tell me that head for example.
Let's talk about this.
This happened before for me.
Someone contacted me one of my students and told me Hey Pia I saw
your course in a website that they
put it just with a free download.
OK it's a pirate site for example steal your product and put it there.
Right.
So this is something critical and dangerous for me and for my business
so I have to find out what websites
stole my product.
And are selling it for themselves or for example they are giving it away
for free.
So I immediately take a look at.
All right.
Hi.
What is the website.
He told me that website.
I went there and I saw it right.
And I take action.
I contacted the owner ask them to take it down because they had no
permission and saw this statement.
It had something wrong in it it had it was critical I had to act fast and it
was scary it was dangerous
right dangerous for my business.
Now you can for example before we created an audit we finally found
maybe for example 20 30 100 problems.
Mistakes in a business right.
You can select the top one the best one.
This curious one the date the most dangerous one.
Right.
Come here.
Write it down.
Hey I have noticed that on your Web site you have this problem and it
may cause these problems.
For example you wrote down for example you have a security problem
and hackers can do this on your website
and so on.
Right.
Immediately if you send that message like this to a person it will grab
their attention because they
care about their business.
And when you warn them they will start to speak with you.
They want to know more about it.
So they will respond.
Now step two you must build trust about the problem first of all the
problem.
Don't forget that you cannot just say anything that comes to your mind.
It must be true right.
Their business must have a problem for example.
Right.
And when they contact you and they respond to you you have to first of
all deliver a solution with a
value.
OK.
So I noticed that you have this problem and a response.
OK.
What is the problem.
Oh I see it.
How so they start speaking with you and you can say all right.
In my opinion you can fix it this way.
This is a solution.
And we are doing this stuff you can easily fix it.
All right then what do you do next.
You will provide the orders.
I also analyze your business.
I also analyze your website your Facebook page and so on.
And this is the result of my analyze about your website.
You can take a look at it.
I wrote down all the problems that I found.
And also my recommendation in how you can fix those problems
provide the audit.
The next step is the additional information.
Right.
So they will start talking with you.
They want to know more about you so you you will provide the PDA
about your agency not the offer not
the package pricing list.
Okay.
Just the PDA about your agency.
This is why I am saying this is because they need more information
about you that you are professional.
You are a business not just random person and they don't need to see
the offer right now because right
now you are not on closing the contract.
You are just grabbing the attention and pay attention here.
You are building the trust.
This is important.
So after that.
Oh OK.
Do not provide the free gift yet.
We'll use it later.
And also you can use social proof now social proof is very common.
Most people know about it these days but it is one of the marketing
cognitive biases.
If you don't know anything about it later on the upcoming sections we
will learn more about cognitive
marketing cognitive biases.
But here when you make an example for example I have done for
example this marketing these I have used
these strategies on for example these two to 10 businesses and all of
them they get this result.
Then you make an example something like this.
This is called social proof you are showing to your target you are
showing to your audience to a client
that hey look the same thing that I'm offering to offer to these 10 20
other companies and all of them
are happy.
So if all of these people are happy all of these companies that are same
as you.
If all of them are happy with the result.
So you would be happy with the result as well.
This is called social.
So you can say I have.
I have built this for example X for Y Company and I can do the same for
your business right.
And all you have to do after this is to set up a meeting.
Right.
So if you have time for example tomorrow the day after tomorrow on
Monday on Wednesday for example evening
at this time if you are free we can have a meeting and speak more about
it right.
Or if you're doing it online you can use some tools for example here I
read that written down Kalinda
that come and you can send an invitation for example select for five
different time and they will send
the invitation of having your life call here.
Right.
So you can use this.
They will receive the invitation in their email.
They will select one of the time which is most suitable for them.
And at that moment at that time you can contact them.
You can use some other for example a video call conference for
contacting your clients.
You can use a lot of tools out there.
I'm not I don't remember all of them right now but you can search for
video call websites you can use
tools that also share this screen so you can call them speak with them
see face to face and also for
example pick up her PDA and present them.
OK.
Share your screen.
They look at your screen and present it to them right.
So these are the three main steps that you have to follow to set up a
meeting.
OK.
This is a second part in all what we have to do contacting potential client
and by the end of this part
you must have your meeting set up right.
So that was all about this lecture.
And again if you have any questions right now for me on the next part
we will talk more about the next
step which is how to win the meeting with the potential clients.
Now there are a lot of strategies a lot of instructions that you have to
follow that will help you to
convince your clients to sign that important deal.
All right.
So that was all for this lecture if you are ready.
Let's go for the next one.
65. Convince the client to sign the dea
Welcome to the next lecture on this section which is about getting
clients.
And during this lecture we are going to talk about how to win the
meeting with the potential client.
Now there are some general steps that you have to take some of which
inside each of them there are a
lot of instructions to follow.
Well at the beginning it may sound a little bit complicated but we as we
go real.
And as you practice you will get better at this right.
So the first step.
First of all there are three or four steps.
Generally we can look at it as three steps.
The first step let's say you started the meeting.
OK.
Either you went to their office or you are going to do it online.
So the meeting is starts now.
The first thing that will happen is you must first of all in all of the meeting
you must be in charge.
You are the person who is going to present.
So you must be in charge now.
The first step is to find out why they agreed to meet with you.
Right.
All the first first step is about your client talking okay.
You are not going to speak.
You are not going to explain anything.
Only you will push them to speak to talk about different elements that
you need.
Right.
So the first thing is that all right Haydar the first thing that I wanted to
ask you.
Why did you agree to meet with me.
Right.
You can ask them a question like this okay.
So there are some these are some examples here.
What motivated you to agree to meet with me today.
Why did you agree to meet with me today.
Tell me more about this.
That song could get them talking.
The next thing I understand their current situation and their pain points.
Okay.
What problems do they have that they need you to solve.
This is important.
Your job is to get them to admit this that first of all some businesses may
not understand this may
not admit that they have problems.
Okay.
So try to get them talking about the problems that they have in their
business especially from a marketing
perspective.
So
ask them that.
All right.
So what do you think are the problems in your business.
First of all your business is fantastic.
You have done a great job.
But as we talked before there are some weak points.
But I want you I want to know your idea on this.
What do you think is your weak spot on your business or on your
marketing.
Let them talk.
Then where do they want to take their business.
OK.
Where do they want to grow this business during the next 12 months.
This is important.
This will tell you that what their goal is where they are which direction
they want to go.
Each business they can grow in many different directions.
And it's your you must know it before you want to help them.
So ask them.
They might have some opinions some imagination some for example
picture about the future of their business.
The next thing is that if they ask about you and they wanted you to talk
first you have to control it.
Right.
You can tell them okay.
I will tell about me and my business in a moment.
But before that to be able to help you to be able to grow your business
and solve the problems I need
to know more for example go back to a question I need to know more.
A boss for example where do you see your business in 12 months.
I need to know more for example about your current situations.
What are the problems that you know about your business.
Okay.
So you can this way with a statement like this you can change this
situation that they want you to speak.
You can change it and again put them in the position of speaking.
The next thing is that when they are done talking.
Ask for permission to share what you do.
I can definitely help you with whatever is their problem.
For example I can definitely help you with your online marketing your
social media marketing.
Would you like me to tell you about what I can do here.
Of course.
So what is your opinion.
The client may say then we will go to the next phase.
Okay.
So don't overthink it and try to be yourself right.
This is extremely important.
Some people try to play.
Some people try to act as someone else or something else or some
other situation or some other character.
It's not going to work.
The thing is that if people think that you are not what you are looking or
what you are presenting they
will have problem getting convinced.
So try to be whoever you are a b or so.
If you're a fun guy be a fun if you are whatever characteristics that you
have followed his instructions
but try to be yourself.
Same as me.
I am like this.
I am always like this right.
If I speak with my friend I speak like this.
If I speak with a family member I speak like this okay.
I am like this.
And I try to be everywhere the same right.
So after they are done talking will go to the next step which is step to
speak about how you are going
to help them.
Now you are the first thing that you have to do is that you are going to
compare their pool or marketing
to campaigns that you have done before which it was it was so
successful this way you can show the difference.
Now first of all the fact that they accepted to meet with you and the fact
that you are there right
now it shows that they have a poor marketing because you have found a
lot of problems under audit.
So and they also they accept to meet with you so they know they have
problems you know they have problems
so they their marketing is poor.
So you have to you have to compare their pool marketing with the
successful campaigns that you had before
right.
For example in your business even though that you have done a great
job in phase of production in this
part in this part in this book but in your marketing you have some
weaker spots.
For example in that company in a situation like this we did for example X
Y Z and the result was that
for example 20 percent 40 percent increase in the revenue right.
And we can do the same here as you can see.
We did some things that you are not doing in your marketing so these
are the differences between a successful
campaign and the marketing that you have right now.
This way they will start to think more about the situation that they have
liked them.
The next one.
Walk them through the examples of successful campaigns.
This is more or less connected to each other.
When you are comparing their poor marketing and examples that you
have done before you can walk through
this.
Walk them through the steps of your successful campaigns and so on.
They don't know how to do it and will want the same for their business.
So walking them through the successful example is more effective than
saying any other thing right.
The next one when you can prove to your client that you can help them
there won't be any objection.
When they understand.
First of all they accept that there is a problem.
And second you can help them.
They want to climb it right.
They accepted these two part then the rest of it will get easier after that
go back to the audit and
speak about the problems that they have in their business.
Meanwhile after that you can for example give them the gift idea.
For example if you are meeting in person you can give them on a flash.
You can say send them right away at that time.
Having people on your email and just send it to their email or if you are
speaking with them online
just immediately you can send it to them and will giving them a gift and
giving them the audits.
This is also another marketing cognitive bias.
Psychologically it has a huge effect on your target on your client.
First of all two things happen here.
One of them it is called reciprocation tendency and the other one is
contained fairness tendency.
Now the thing is that reciprocation when you give something valuable to
someone they feel that they
have to reciprocate.
They have to give something back to right.
They feel that it's not okay it's not balanced right.
And also content fairness will tell you that.
All right we'll tell your client that okay this person came to my business
and gave me these to these
one or two or two things good things that I value.
So it is not fair for me to not reciprocate.
It is not fair for me not to give anything back.
All right.
So this way you will use the gift and you will use the audit not only to get
into their business but
to push them to convince them to sign the deal.
Another thing that you have to pay attention is to a stay in charge.
Now there is a tip here presenting is I can say it's an art right.
You have to get better ideas.
You have to practice and there are there are a lot of rules and
instructions inside it about some of
them.
We typed here but if you want to get better there is a good book here
that you can search for it.
The name was pitch anything by Orrin Cluff okay this is this is the book
pitch anything you can buy
the book and read it.
It's really really really helpful in understanding how you should present.
Also Oren Cluff has has a two almost two hour video on YouTube.
Some other videos.
It's an interview.
He speak a lot of speak about a lot of useful tips for presenting so you
can take a look at these videos
as well to get better at presenting now when you're done with step two
and step three.
You need to finish it.
So you have you are speaking for the last 10 20 minutes.
And now it's time to have a recap so show them the big reward.
All right.
So if I would do the marketing for you in one or two or 10 months for
example we can get to these stages
in stages we can fix these parts and probably according to my previous
experiences you are going to
have for example 50 percent increase in your revenue.
OK.
And this is the big reward for it.
Then tell them how you are going to do it.
So if I want to do it first of all they will do this.
For example we will work on your social media.
We will fix all of the problems that you have.
Then you will create a major plan for your for example marketing.
The first phase will for example do this kind of marketing then we will do
for example e-mail marketing
then we would do this and that.
Right.
So the next step was how you are going to do this.
Now at this stage most people let's say they are for example your client
is your potential client is
perfectly ready to sign the deal but well there are some doubts now.
Here you can show them the pricing packages.
OK.
So we have these packages packages pricing package number one two
three four.
Right.
And the important part which will remove their doubt is the two
elements.
One of them it was cancel any time and refund the last 30 days.
OK.
So he can tell them we have these packages.
I think for your business for the stage that you have you need to get
package number one or package
number two.
And the good elements about this the good features about these
packages is that not only will do all
the stuff but also you can cancel the price the contract any time you
want.
And beside that you can refund the last 30 days.
So real work for you for the next 30 days.
If you didn't like the result you can just refunded and will give you 100
percent of your money back.
Right.
This will you will remove data but it may not be enough to push them to
sign the deal.
Right at that moment.
KAYE You are very close but you need to work more for that okay.
The thing is that if you let it go they may say All right thank you.
If that was all I will think about it and then I will let you know if you let it
go like this.
They start to think they may speak with some other people who change
their minds so you can not do to
think you have to do your best to convince them right at that moment.
So the next important thing that you have to do is to offer them a bonus.
For example you can tell them that.
All right.
I'm going to do these three things for you.
Number one number two and number three for free which normally if
you want someone to do it or if you
want us to do it besides this contract it will cost you for example seven
hundred dollar but if you
accept the contract if you sign the contract right now I can do these two
things for you for free.
Right.
But this is just for now.
If the if you want to sign the contract later tomorrow morning next week
we cannot have these bonuses.
These bonuses is just for now.
So when you tell them something like this you are using all the power
that you have to convince them
to sign the deal right away with you.
OK.
And it will work on most of your clients most of your potential clients.
And that's all.
And you're going to close your client and go for the kickoff meeting.
Right.
So more or less that was all about this part.
How to Win the meeting.
Now there is some other information here that I want to share with you
how to get clients if you have
no experience or if you have some weak spot now for you if you are just
right at the beginning and you
haven't you didn't have an experience.
This is your first project for example how you can make it look much
better now.
There is a formula here.
Several years ago I used this formula when I was studying at university
it was I was presenting my bachelor
project and a lot of people were sitting and someone asked me a
question and I didn't know what this
formula.
But suddenly I just answer that.
Using this formula and later I learned more about it.
And right now I'm going to show you how you can change a weakness
into a strength.
For example let's say you don't have experience before on doing
marketing for any companies.
So this is a weakness before the client ask you.
You can mention it yourself mentioned a weakness.
Plus how you are going to overcome it.
Even and even make it 10 times better.
So you can tell your clients all right.
I am very good at digital marketing but I started my business recently
and I don't have any other projects
that I have done before.
So I know that this may look bad but the good the upside of it is that I
have more free time and I can
spend most of my time on your company.
This is one.
Number two is that for example social media is so new that actually it is
hard to find experienced people
experienced agencies in this topic.
So with these two a statement you can change a weakness into it to
some strength.
He may say right.
Your client may say okay he is not Expedia he or she is not experienced
but he can spend more time on
my business which is also helpful.
So this is more convincing.
So in general if you have a vision s just mentioned a weakness and
bring one or two or two reasons that
why even it is better for example to have this weakness okay bring some
other examples that.
Okay I have this weakness but I can do this this and this which will
overcome that problem.
Okay.
So this is another strategy that you can use.
If you don't have.
If this is your first project and or you have other weaknesses.
All right.
So till now during this lecture we learned the three major steps of
meeting the clients and convincing
them to sign the deal and some other small parts remain after they say
yes to you.
Jay you are in the meeting online or look or.
One on One.
And after they say yes there are some other steps that we will talk it talk
about it in the next part.
Okay so that was all about this lecture and the next lecture we will talk
more about setting the kickoff
meeting right.
So that was all Let's go for the next one.
66. Kickoff meeting
Welcome come to the next lecture on this path.
Here we are going to talk about set a kickoff meeting now in a moment.
I will explain what kickoff meeting is but right now till now we talked
about how you are going to do
in a kickoff in a meeting in your first meeting with your potential client
and how you are going to
convince them.
And we get to a point that they tell you.
Yes I'm going to sign the deal.
So there is something that I forgot to tell you before you go to the
meeting.
You must prepare a contract.
You must have a general contract for example with different pricing or
you can lift the pricing empty
and whenever you want to go to a meeting you can more or less have
the agreements ready with you.
So if they yes you just give them and sign so you can start the project.
And also you can get them into your clients list.
Right.
So till now we are at the point that they said yes.
So the important thing is that have them sign your agreement and you
should talk about their buildings.
All right.
If you are for example living in a country like United States Canada
these kind of countries you can
take their credit card information and charge them.
Explain them how the billing will work.
You will charge them for two things one of them is your service which is
your the salary that you will
receive each month.
And the other one is the if you are going to do advertising for them the
advertising expense is going
to be different.
Okay.
Because later maybe at the beginning you may spend fifty one point fifty
dollars one hundred dollar
two hundred dollar on an ad in a mass maybe.
But as you go forward maybe this number increased to higher amounts
like ten thousand twenty thousand
dollars and you can not pay the advertising expenses from your own
chart from your all the money off
your service.
Okay.
Then beside all of these you have to set up another minute at another
meeting one hour meeting which
we call a kickoff meeting.
Okay.
You can speak with them that hey we need to have another meeting.
We can have it for example in during the next two three days so speak
with them set up a date on the
calendar and also let them know that you will email them a client profile
kickoff for.
OK.
So it's a form that they have to fill in an ad and write down a lot of
information about their business
information that you are going to need in your market.
OK.
So that's done.
The meeting is over.
You come out and right now we are between the close the closed
meeting closing meeting the first meeting
that we had and also the kickoff meeting.
Right.
So you have to paper form and e-mail them to your client.
So what.
There are a lot of tools out there.
But the one that I suggest is Google form.
So here is the link you can click on it and you can come here create a
blank form or use the samples
and create something from this from the samples or from scratch.
But also there is a sample here that I provide that for marketing
agencies so we can come here and you
can use the same questions as is written here.
Also pay attention to your own niche according to your own niche.
Maybe you need to change some of these questions.
OK.
So this is a client kickoff forum name of their company that they roll their
Web site your URL and so
on.
Preferred method of communication e-mails phone mail.
They can fill them out.
What are their goals.
Information about brand marketing for example on which channels they
are doing marketing right now.
And do you use e-mail marketing.
Yes.
No.
If you're are using it explain more about it.
And questions like this OK.
Also you are going to get access to their platforms.
OK.
For example their Instagram login and username and password the
youtube user name their website username
and password Pinterest and so on.
Okay.
They have to write the user name and password for each of these.
All right so you are going to send it to them.
They are going to fill it and send it back to you.
Right.
So we'll get to the kickoff meeting during the kickoff meeting.
First of all review the form and make sure you have everything that you
need.
OK.
You must have a general understanding of their business and also you
must have all the logging access
to their social media platforms and website and so on.
Okay then discuss how you are going to collaborate online.
Okay you can set up a lot of tools out there for sending.
For sharing information reports or sending some documents to your
clients.
So if according to an issue need something like that you can talk about it
right here.
I mentioned some tools here that you can take a look at communication.
Decide how often you will meet in person or on the phone.
They may say right.
I want to meet.
I want us to have a meeting every two weeks.
Okay.
So what I expect from you two is to for example come here to our office
every two weeks and we will
discuss about the marketing strategies that you are going to do right.
The next thing is that manage client expectations okay.
Make sure that they don't have high expectations okay.
Discuss what success looks like to them and try to be on the same
page.
Okay.
If you are going to for example let's say if the day business is at a very
bad situation they must know
about it.
And for example during the next three months I'm going to take this bad
situation to normal situation.
During the next six months I'm going to take back the normal situation
into good situation.
Kate they must know that about reporting you must at least report the
statistics the analytics of what
you have done during the past period.
Every one or two every one or two times per month.
Okay you can use Facebook insights or use some other tools to give
you analytics.
And this is another tool which will give you another kind of analytics for
Instagram okay.
Or also if you for example want to do is for YouTube there.
YouTube also give you an analytics almost all the platforms will give you
analytics.
And here there are some other tools which will help you for social media
management.
We have seen some of them before but here there is a tool which is very
helpful for managing social
media.
It is buffer.
It is good for us scheduling posts.
It is not connecting.
It is not very much connected to getting clients.
It is more about managing social media.
But I put it here so on buffer buffer dot com you come here and you can
prepare a post for example on
the queue can come click here and add an image and say for example I
want to upload it on Facebook for
example page or Facebook group and this I want to write this caption
using emojis at location at the
high stakes to it and so on.
You can create a post here you can create for example if you want to
post every day on all of that platform
you can sit down one day spend five six hours create the post paper The
Post and schedule on them they
can schedule them here we can come to settings and posting a
schedule and setting up the time for example
every day at 10 a.m. and 6 p.m. and 11:00 PM I want to send I want you
I want buffer to upload the next
post on these platforms okay.
On free version you can have access to 3 4 social media icons but you
can go to Pro and you can connect
it up to a social media icons you can connect it to a lot of different
platforms like for example Pinterest
and so on.
So buffer is very useful for scheduling posts later we are going to learn
more about buffer as well.
So that was all about the kickoff meeting and also there is a general tip
here for you that I want to
share.
We talked about it before.
You must be patient.
It is important.
Came most people give up too early.
OK.
You must be patient in this because what you're learning here definitely
will have result.
Definitely if you keep doing it.
If you follow the instructions you will get successful.
You will get clients you will make money.
You will get your goals.
Definitely that will happen if you follow the instructions.
But you need to be patient.
You cannot expect to for example start to make money immediately in
the first month.
You need to practice.
You need to learn more.
You need to try and contact a lot of people.
You'll get a lot of.
No.
OK.
But each time that you hear No you learn something you get better.
You practice.
That is what matters.
OK.
So don't look for example you may try 10 clients and all of them tell you
no.
Don't look at this as a failure because it is not your learning your
practicing.
And this is important.
This is valuable.
All right.
Don't forget to visit the clients who already said no.
OK so you may start seeing for example clients and while during the first
month and second month some
of them may say no.
Right in the third month for example you can go back and check with the
clients Walters said no.
Maybe they had a problem at that time.
Maybe they don't they didn't have the budget at that time to work with
you.
OK but after two three months maybe they're OK to work with you right
now so you can put them on the
list.
People say no.
Put them on the list and work on that.
You can also work with them because you also have their e-mail in your
newsletter so you can work on
them with e-mail marketing to convince them.
But in general you can get back to them and contact them.
Have a chat with them maybe meet them in person or online maybe
they are ready to sign the deal with
you now.
Right.
So that was all about setting the kickoff meeting and our tip here on the
next part.
We are going to talk about how you can get big clients for your social
media marketing agency.
So if you're ready let's go for the next part.
67. How to get big clients
So welcome to the next lecture here.
We are going to talk about how we can get the clients now does some
future some important tips that
I want to share with you.
So first of all before we take a look at the documents why a big company
may hire you or hire your agency
to do marketing for them.
In general they may have two reasons.
One of them is that they want some.
For example marketing a strategy.
For example they may have a product and they need a huge marketing
but very fast.
OK.
So they cannot do it.
And also you should know big companies.
They have their own marketing team.
OK but why they will hire you.
They may have a project that the time matters and they need you to
help them or they want to do something
which needs someone with some specific skills in marketing for example
some skills in a snapchat marketing
not everyone know how to do a snapchat marketing.
So maybe on their team they don't know how to do it.
They will hire a professional for example in this field.
Someone like you or your company to do the project for them.
So it may have these two reasons.
They need something done fast or they don't know how to do something
in marketing.
In these two ways they will.
They may need your help.
OK.
So what you have to do when you have the meeting or you're speaking
with them listen to what they say.
Exactly.
OK.
Because these big companies they don't need you to look for problems.
They need you to do something specifically.
So the company may say all right we have a product launch and we
need someone to do for example marketing
for Snapchat.
OK what is going to be your proposal exactly what they said.
I am an expert in a Snapchat and I'm going to deliver for example what
you need in 15 days.
So it is important.
Listen exactly to what they are saying and put it in a sentence as a
proposal and tell it back to them.
So how you are going to find big clients.
You can.
You cannot go after for example because my clients there have a lot of
employees and a lot of managers
in this in their systems.
So you cannot contact anyone.
The best way is to contact their marketing vice president or the
community management wise person on
LinkedIn.
Okay so first for their business under LinkedIn and try to find these two
position and you can contact
these positions and tell them for example you can again use the same
strategies but to set up a meeting.
But when you go there they may have some specific goal for some
specific task for you to get to their
goal.
OK.
If it is same as before they may have problems that they don't know
about and they may hire you to fix
them.
But in general it is about the two things we talked about.
And if it was like that you should follow these strategies and how to
contact them and never go after
saying OK hi hello.
I am for example PR from this company and I have done this and I have
done that.
All right.
So don't go for small talk.
You are an expert.
You will help them in for example some specific goal.
Offer them some tips that will help them for free.
Same as before.
Okay.
But this one you must be more professional you are an expert in this
topic and you will be to the point
and give them powerful tips.
And after that you will say I also have another idea for your business.
You can for example my idea is this this this and this will help you in
these areas and so on.
And to get you for example to these goals and if you have a free time for
10 minutes we can talk more
about it on the phone and get to the bottom of this game.
It is much of course this is much much harder to get big clients.
You must have some amount of experience in this area.
You must be more professional had more have more practice but the
thing about big clients is that you
can charge them a lot more.
Remember that they had different packages.
The last one enterprise it is taught from ten thousand dollar and more.
So when you are experienced in some niche marketing platform you can
charge them a lot you can charge
them for example one hundred thousand dollar project you can charge
and five hun five hundred thousand
dollars for a project.
Okay so this is why getting big clients can be helpful but also it is very
challenging and difficult.
And if you don't have the knowledge it is necessary to take the job.
You may not be able to get them right.
So in general that was all we needed to get clients.
So we had four steps pre contact contacting the potential client
presenting them and signing that deal.
Right.
If any part of it it is not understandable you can contact me and write
down the question and I will
answer it as soon as I can.
So if you are ready let's go for the next part.

Section documents
The main 4 steps to get clients for your
agency
In this chapter, we have 4 main steps that you can follow to
sign a new client for your agency. Some of these steps are
also applicable to both online and local clients.
• Step 1: Pre-contact
• Step 2: Contact potential client
• Step 3: Present them
• Step 4: Sign deal
By now you must have a list of companies that can become
your client, and now it is time to follow the instructions and
contact them.

What important steps you have to take

before contacting a potential client
So before you present them you must be ready to be able to
convince them to sign the deal with you. There are some
general tips that will help you when you want to present
which are:
• You must look like a company, create PDFs about your
agency
• Prepare offers sheet with what they include and for
what type of businesses they are

Now, this step is very important, you need to prepare

something to get your foot in the door. You must create an
audit for their business and a free gift (something they
normally have to pay)

Audit:
Create an audit about their business, find their weaknesses
and how they can make more money if it is fixed. As we go
along you will get better at digital marketing and by looking
at any business for several hours you can find a lot of weak
spots they have.
• Analyze their website
• Look through it and find weak spots
• Use tools like seoptimer.com
• Analyze their Facebook
• Use likealyzer
• Analyze other platforms
• Instagram
• Youtube
• Pinterest
• Snapchat

Check the list below for a business for their

audit:
Facebook
• Do they have a good cover photo? (not too busy, nice
design, well-branded)
• Do they have a complete About Section with the
website listed?
• Are they posting 1x per day at minimum?
• Are they posting helpful content?
• Ninja tip – add some funny content
• Do they have Spam or unanswered posts?
• Variety of content – images, links, videos, promotional
content
• Are they advertising on Facebook?
• Are people engaged with them?
• Are they responding and on top of their FB reviews?

Google for Business

• Have they claimed their Google for Business listing?
• Is the cover art branded and sized correctly?
• Is Google Maps Set up correctly?
• Are they listed correctly? (open hours, description,
keywords, )
• Are they on top of their reviews?

Instagram
• Do they have a branded profile picture?
• Is their website listed in their profile?
• Are they using keywords and local hashtags?
• Are they posting entertaining or interesting content?
• Are they using local Hashtags in their posts?
• Are they talking to others? Are people engaged with
them?

Twitter
 • Is their website listed in their profile?
• Are they tweeting 5x per day minimum? (including
retweeting and tweeting others)
• Are they tweeting relevant content?
• Are they using Hashtags
• Are they talking to others?
• Do they have Twitter Lists?
• Are people engaged with them (retweeting or replying)?

Pinterest
• Do they have a Business account with a verified
website?
• Do they have at least 5 boards with 5 Pins?
• Are they using good keywords in Board titles?
• Are they regularly pinning?
• Are they using Hashtags?

Linkedin
• Do they have a good Professional LinkedIn business
page?
• Do they have a robust Summary section with keywords
and media?
• Are they posting 1x/week or more?
• you’ll have to ask
• How many followers do they have?
• Are their services updated?
• Do they any interaction with their update’s and posts?

YouTube
• Do they have a nice cover photo?
• Is their website listed?
• Do they have a Video trailer?
• Are they posting regularly?
 • Are they using Keywords in their profile and their
videos?
• Do they have Playlists?
• Have they connected their other social accounts in their
bio?

How your audit should look like:

SOCIAL MEDIA AUDIT
Business Name: ____________________ Date:
______________
Prepared by: _____________________

FACEBOOK
Observations:
• Cover art is distorted, doesn’t properly position the
restaurant. It’s confusing what
the objective is, who’s the target market and is this
imagery doing a good job of
targeting them?
• Profile photo/icon isn’t clear in feeds or on mobile
devices.
• Posting infrequently – I’ve noticed only 2 posts a week.
• Looks like you are boosting some posts to get more
likes and awareness – this is
 good, but limits how effective you can be with your
targeted advertising campaigns.
Recommendations:
• Post minimum of 1 time per day. Ideally at least 5 times
a week. Don’t forget
weekends, the most engagement happens on the
weekends, particularly
Saturdays.
• Don’t just boost posts – make sure to use FB ad
manager to manage your ads,
and we recommend advanced targeting campaigns so
you don’t waste your
advertising dollars.

Free gift:
The gift can be anything useful for that business which they
normally has to pay for it. For example you can create a
video logo for them and it is very easy. There are many
platforms which do this. There is a platform that from time to
time I use it and it is:
videohive.net
Contact potential client
Now that you have prepared everything to begin the
process, it is time to contact the potential client and
convince them to set a meeting. Generally, if you want to
grab the attention of anyone you have to use something to
snap them. This process has 3 steps which we will go
through now.
• 1- Catch attention by a statement
• Critical mission
• Scary
• Wrong
 • 2- Build trust
• Deliver a solution with value
• Provide the audit
• Additional information (pdf about your agency, not
the offer)
• Do not provide the free gift yet
• Use social proof: I have build X for Y company and
I can do the same for your business
•

• 3- Set up the meeting

• If it is online use calendly.com
How to win the meeting with the potential
client
Now it is time to present your business. I have prepared
some specific instructions for you to follow to be able to win
the meeting.

• Step 1: Their turn

• find out why they agreed to meet with you.

• “What motivated you to agree to meet with me
today?”
• “Why did you agree to meet with me today?
• “Tell me more about that.” – Get them talking
• What else have you tried to do prior? Have
you dealt with other agencies?
• To understand their current situation and their pain
points. What problem do they have that they need
 you to help solve? Your job is to get them to admit
this.
• where do they want to take their business –
“Where do you want to grow this business to in the
next 12 months?” “What’s stopping you from
getting there?”
• If they ask about you and want you to talk first,
don’t do it.
• When they are done talking, ask for permission to
share what you do. “I can definitely help with that.
Would you like me to tell you about what I do?”
• Don’t over think it.
• Be yourself.

• Step 2: Speak about how you are going to help

them
• You’re comparing their poor marketing to
campaigns you (or others) have done so they can
see the difference. This leverages of the law of
social proof as well.
• Walk them through examples of successful
campaigns (they don’t know how to do it, and will
want the same for their business.) This is a lot
more effective.
• When you can prove to your customers you can
help them, there are no objections.
• Go back to the audit and speak about the problems
their business has
• Give the free gift, video logo
• Stay in control of the meeting when you are
presenting

• Step 3: Finish it
 • Show the big reward
• How you will do it
• Bonus: You will do these 3 things for free (which
has the value of ex: $700) if they sign up now

• Step 4: Close it and go for the kickoff meeting

How to get clients with no experience and

weak spots
If there is a weakness in your business, use it to persuade
them with reason respecting tendency from cognitive
biases. Follow the formula below.
Mention the weak spot + how you are going to
overcome it and even make it 10 times better
For example: If you are not experienced and it is your first
client
• I’m new but I can focus on your business 100%
• Social media is so new there are no experienced
Set the kickoff meeting
During the Close: Once you close a client, they’ve said yes
and you’re ready to go, here are the steps to get them
started:
• Have them sign your agreement and give you their
credit card information to have on file
• Explain to them how the billing will work
• For services
• For advertising expenses
• Set a time for a 60-minute kickoff meeting on each of
your calendars.
• Let them know you’ll email them a client profile kickoff
form so they can begin filling it out prior to you meeting
with them, and that this document will be what you’ll
review in the meeting.

Between the close and the kickoff meeting:

• Email them the client kickoff form link so they can fill it
out online.
• Create this form on Google Forms.
• https://docs.google.com/forms/
• See example at https://goo.gl/forms/
kGvwRXoZ96zPvrpr2
During the kickoff meeting:
• Review the form questions, make sure you have
everything you need
• 1- an understanding of their business
• 2- logins and access to everything you need
access to.
• Discuss how you’ll collaborate online.
• Set up online collaboration using a collaboration
tool such as Basecamp, Asana, Trello or simply
use Google Drive.
• Communication: Decide on how often you’ll meet in
person or on the phone.

Manage Client Expectations

• Discuss what “success” looks like.
• Reporting (1-2 times per month recommended)
• FB insights
• Hootsuite
• Instagram: http://simplymeasured.com/freebies/
instagram-analytics

Social Media Management tools:

• Hootsuite
• Sprout Social
• Buffer
A Great Tip For Getting Clients
Be patient, you are going to get a lot of NO, just kepp going
and also, don't forget to visit the clients who already said no.
Sometimes after several time they change their mind and
sign the contract.
How to Acquire big clients
You should know that a big company has its own marketing
department. Below you see some specific instructions to
follow.

• Be very specific with the problem they have and

what you will do for them
• why they need you:
• They need something done fast
• They need a skilled marketer for a specific
topic, like Snapchat

• Listen to what they exactly need and repeat it

• Company: We have a product launch and we need
someone for Snapshot
• Your proposal: I am an expert in Snapchat and I
deliver this in 15 days

• How to find them

• Contact marketing VP or community management
VP on LinkedIn

• How to contact them

• Never say: Hi I have a question
• You are an expert, you will help them in this goal,
offer some tips that will help them for free
• I also have another idea for your business
• Can we talk for 10 min over the phone?

69. What you will learn in "Email Marketing”

Welcome to e-mail marketing.
During this part we are going to learn more about the four stages of e-
mail marketing.
After that we are going to have the cheapest way to capture e-mail
leads.
And then we are going to learn two different platforms for marketing.
One of them is MailChimp.
We are going to learn everything that exist inside mainstream everything
that will help you to grow
your business.
And after that we are going to learn another platform which name is gets
response.
So if you're ready let's start our first lecture.
70. 4 Stages of email marketing
All right.
So here we are in the first lecture of e-mail marketing and about human
marketing I can say even though
that right now there are a lot of social media platforms out there.
But still even marketing is the most brutal way to sell something online
or local.
So as we mentioned it in the ad during the introduction we are going to
learn several strategies both
in marketing and after that.
We are going to focus on learning the platform itself learning the tool
how you can use it and there
are a lot.
Tons of information inside those parts.
OK.
So right now we will focus on the four stages of e-mail marketing right.
So first of all there are four questions that we have to ask ourselves.
There are four important questions.
And somehow we have to either be careful about them or solve the
case.
So the first question is that.
Are you collecting e-mails with permission or not.
So there are a lot of different ways to grab e-mails as you can find it.
You can find it from different platforms you can use.
There are a lot of tools out there which help you to dig e-mails from
Facebook from other social media.
But these days it is important for you to capture e-mails with permission
because of many reasons one
of them is that if a lot of people report you whatever you are going to do
it's not it won't matter
because most of your e-mails will go into spam.
Most of your work will be for nothing.
All right.
So it is important to collect e-mail yourself too.
People must opt in themselves.
All right.
So the nice thing is that when you send e-mail do they receive it or it
goes to spam.
Right.
The next question is that if they receive it if your customers your
audience receive it will they open
it after they opened it.
Will they take action.
So these are the floor stages of e-mail marketing that we are going to
discuss right now.
So let's talk about the first one.
Right.
So how we can fix it how we can.
Well there are many ways to collect e-mails but in general the most
public one is to create a good reward.
Like for example an e-book a PDA if something valuable something
valuable for your audience and ask
people to subscribe so they can receive that reward.
Right.
So for example let's say I am teaching marketing I create a very good
PDA for what marketing very for
example short but very valuable PDA.
About marketing something that has a huge demand and what do I do.
I can for example start some campaigns share it on my share a
campaign on my social media and ask people
that.
All right.
I have a great PDA about for example marketing.
And if you want to click on this link and sign up to receive it.
So they will go to a landing page and they start to they write down their
e-mail and name and they receive
their reward.
OK.
So people must opt in themselves.
There you are.
Must be connected to your business.
I am.
I mentioned again do not use rewards which are not connected.
For example people do this in contests their business is about for
example books they give iPhones their
business is about clothes they give cash.
Right.
Don't do these kinds of things.
If my business is about for example marketing courses I have to give
marketing advice marketing remarks.
If your business is about closing a store you have to give clothes.
If your business is about food you have to give food as a reward.
Right.
So share the sign up for every word that you have audience.
If you have instagram share it there.
If you have for example members on your Web site share it.
If you have YouTube subscribers show there.
So as every place that you have some number of audience just share
this so you can bring a huge traffic
into your landing page and capture images.
Right.
So this was about the first steps the second the states.
When you send e-mail do they receive or it goes to spam.
So if you send spam e-mails you will lose your reputation e-mail services
have a list of spam you boards
like for example free.
And if they see a lot they will suppress it.
OK.
So you have to be careful.
Don't go after shortcuts because generally there is no shortcut in
business in being an entrepreneur
in having a social media marketing agency.
There is no shortcut.
You have to go the way.
Right.
You can't go smarter but you have to go the way that exists so don't try
to spam people.
Don't try to trick it.
Okay do your best to deliver value.
Don't look for shortcuts.
Deliver value.
Write the next one was about if they received your email will they open
it.
Now these two parts are extremely important so you can push people to
open your email with the subject.
The subject line must be intriguing.
Usually it should be between five to 10 boards.
Pay attention to the email preview.
It is important it will push people to open your email.
Now the thing is that when you want to send an email and generally
normally when you go for example
if you have a GMAT or if you have your homemade when you want to
send that e-mail to a friend something
like this doesn't exist you cannot change it.
You have a subject line you write down your subject and you then you
write down your copy.
Hey hey there.
I wanted to see how you're doing.
How is everything for example.
Let me know when you get this message.
Now the thing is that the email preview if you don't edit yourself email
services will show the first.
For example 20 wards off your email itself.
So when people receive your email they see a subject line and in front
of it there is another takes.
That is a preview.
So if you don't write anything.
Exactly for the preview.
It will take it from your copy.
But in e-mail services like freedom MailChimp or other services there is
a place that you can write
down a preview different preview.
OK.
Something to increase the curiosity of your readers and push them or
push them toward opening your email.
All right.
This is about that.
We will.
I will show it to when we get to MH in part from is also important.
They must know the sender better to be friendly.
Now for example you are doing marketing for a company you can use
the name that will appear for example
to send you this email subject line preview.
OK.
The name is important from whom date received it.
Now when some people when they are doing marketing for other
companies they use the company name.
But this is really important.
Do not use a company name.
Use a person name.
The more friendly your email is the more results you will receive from
sending those e-mails.
OK so you can say for example when I send e-mail I don't use the name
of any company I use my only power
because people know me as.
Right.
And it's friendly and but I see some other companies even though that
even if they want to use the company
name they use a name beside it.
For example GM from this company.
OK Mary.
From this company.
Right this way.
They tried to make it more friendly and also help you to recognize from
this e-mail is coming.
The next thing is that after people open it will they take action.
Now this is important as we go forward to learn more about these
strategies.
So give then ask.
Now most people when they want to do marketing using different
channels like e-mail marketing immediately
they start asking.
All right buy this product do this click here go there.
Right.
It doesn't work that way.
You have to create trust.
You have to work on your audience and give them deliver value.
And after that you can ask for something click here buy this product.
And so give a tip inside your e-mail something that they read.
Right.
If you want to do all this inside one e-mail because as we go forward
during the next upcoming lecture
we learn how to build a sequence of e-mails.
Right.
Says funds things like that.
There we are going to apply all of these into several e-mails.
But for let's say we are not going to create a sequence of e-mails we're
going to have only one e-mail
right inside it during the first three sentence deliver value give something
to your audience right
then who can say for example by the way if you want this click here.
Right.
First of all you gave something and then you're asking them to do
something for you have at least two
up to four call to actions all over your e-mail from top to bottom.
Now the thing is that when people start to read even especially if the e-
mail is long when they start
to read they miss the call to action.
That is why it is important to have one call to action right at the top not
the first thing in your
email but for example you can write the subject you can write to three
lines one or two paragraph small
short paragraphs and then have a contraction write something have an
image for example another call
to action right.
Another thing come down to the end of the e-mail.
Have another call to action.
All right.
So these were the four stages of Indian marketing that you have to pay
attention.
And as we go forward we are going to practice.
We are going to learn more about these stages and how we can use
some strategies to rank better in each
of these areas especially in the subject line.
And they're taking actions.
All right.
So that was all about this later.
If you have any questions do not forget to ask me and I will see you in
the next one.
71. Cheapest ways to capture email leads
Welcome to the next lecture.
Here we are going to learn the cheapest way to capture email leads.
All right.
So here we are.
The cheapest way to capture e-mail it's now in this sort as you we are
going to use live streaming because
during live streaming you will have a lot of effect on your audience.
And little by little you can push them you can direct them toward your e-
mail to our your landing page
or capture e-mail leads and from there to buy your product.
Okay.
And beside that while you're doing live streaming you create a good
connection with your audience.
There are a lot of benefits there.
One of them is to create a good connection.
You have a lot of time to convince them that hey what I'm giving you is
valuable.
Right.
And a lot more benefits inside that so low resume about the topic
connected to your business.
Right.
So you want to do marketing for a business.
It's a for example a dental clinic right.
You can go there have a meeting with one of.
For example doctors there have a meeting with for example one of the
dentists there and go life right
to speak with people.
The one important tip before we go very deep inside this is strategies
before going live in inform people
for example in one hour in 10 minutes in.
For example tomorrow at this time we are going to be alive.
Wait.
This pendant person.
And beside that we are going to talk about this important topic.
We are going to have for example some valuable revolts by the end.
Right.
So you can use Facebook life Instagram YouTube peer scope and there
are a lot of other platforms.
So prepare a show with valuable information.
Now the valuable information part is important.
It's same as when you want to ask people to sign up on your email leads
and you want to give them a
valuable regard these this information here is the same.
Right.
It's like that we have two steps.
We are giving something valuable to them and ask them to go to the
landing page sign up to receive another
value will.
All right.
So speak about something useful connected to your business.
And you can bring a call to action right at the beginning.
All right.
At the end i suggest it to do it at the end because you can let people
know that.
All right.
At the end of this life call we are going to have a great report for you.
So they know that something is coming.
But the difference between the beginning and the end at the end is that
at the end people who stayed
on your call gay people who were watching you for the last 10 20
minutes they are interested in what
you are offering.
They like your topic.
They like probably they like your product your company and things like
that.
That is why they estate for example 20 minutes watching you speaking
about something.
Right.
So it is much easier to convert them right at the beginning than right at
the end comparing to the beginning.
Right.
And at the beginning it will sound a little bit too easy.
So people want to value it much.
Right.
So give people free stuff like free template PDA if tennis strategies to do
something like that.
This can't go on and so on.
Right.
Then send them to a landing page.
And from there capture their images.
So create a landing page to capture e-mail leads provide the reward.
You can create your landing page with many different platforms like
MailChimp mentioned by itself as
a tool to create landing page your own website which for me is more
suitable to create a landing page
on my own website that you can use different platforms like in spades a
square space and so on.
Right.
There are many other platforms which help you do this which help you
to create a landing page without
any coding knowledge.
All right so that was one strategy to capture e-mail you can do it as
much as you can.
You don't need to pay for it.
You don't need to run ads on it and you can get real results from life
assuming but on the other hand
lives streaming can seem a little bit difficult for some people because
you have to speak in front of
camera and speaking in front of camera.
Sometimes it can be a little bit challenging especially if you never tried
that especially if you didn't
have an impact right.
The thing the very good tip that I can give you regarding live streaming
is to feel completely relax
and the more you do it you will get better at that.
Try to imagine that you sit down and you're talking with your friend right.
You are drinking a cup of coffee.
You're having fun.
You are yourself.
You are not trying to accomplish something massive here.
You are just trying to create a connection with one person 10 person
1000 people who are watching you
right.
Be yourself be relaxed and speak about your topic ask questions.
Ask people for example from where they are.
The more questions you ask from people the more engaged they will get
and they will enjoy your lives
streaming and they will stay to the end.
You mentioned the revised that you will give.
By the end of the livestream me so they so you can create an incentive
for them to stay online watching
your stream and more or less.
That was all abuzz about this strategy and live streaming as I said.
It's not just the tips that they gave you right now but these were the main
ones and the more you practice
the better you will get at it right beside that building a sales funnel with
e-mail marketing.
This is a site not so the process of selling your product is not one step.
Some people think.
All right.
I'm going to create an ad on Facebook.
I'm going to send an e-mail to this 1000 people and I'm going to sell my
product.
It's not like that.
If you go that direction your result will be more or less very bad.
Right.
You need to build a sick a sequence of five to 10 steps to convince your
potential customer to buy from
you came during the next upcoming lectures.
We are going to learn more about how we can build a sequence of e-
mails called and how which direction
your customers can go according to the decisions that they make.
This is really important.
And generally how you should build your sales funnel also at the end of
this funnel at the end of this
sequence you convert most of your audience into your customers.
All right.
So that was all about this lecture again Do not forget to ask me if you
have any question on the next
part.
We are going to start MailChimp so if you're ready let's go for the next
one.
72. Setup Mailchimp
So MailChimp MailChimp is one of the most successful e-mailed
marketing platforms out there.
A lot of people use it and that is why I selected as the first platform to
learn here.
Right.
So here we are.
First of all I have written down some documents about male gym for if
any time you forget something
or you wanted to review you can come back here and read these I
written down mostly as bullet points
so the learning process become easier for you.
Right.
So either we can go to your browser and write down MailChimp or you
can come here and click on it open
it and you will see something like this.
Well first of all they will change some interfaces.
The lock may change for example before.
It wasn't look like this the logo was a little bit different.
The colors were a little bit different but in general the whole structure of
the whole concept remained
the same.
So if you come to MailChimp and you see something else or different for
example user interface they're
not afraid.
Okay.
So the first thing that you have to do you have to create an account.
I'm going to create an account as well because I want to show you
exactly what you will face.
So creating an account is very easy.
There are four or five steps you have to follow.
And I'm going to do it as well.
So when you want to create your account on the second step they will
send you an email and you have
to just simply confirm that e-mail that you received it.
So I'm going to do that in a moment.
Confirms that you are not a robot obviously and it will take a couple of
seconds to verify and it will
take you to the next couple of steps.
So as I mentioned before there are four or five steps.
Just follow your steps.
It's very easy
so at this stage you can connect it to your social media icons but done
for.
We'll do it later right.
And that's all your account is ready.
I'm going to click and no.
And let's go.
So first of all when your account is new.
Because recently while during the past three four months MailChimp
changed their platform.
So they may add some new tutorials about that.
If you know about it it's okay.
You can close it or you can pay attention to what new changes they
have made.
All right.
So here we are because our country's new it is giving us some tips
about how we are going to use MailChimp
and what we have to do next.
But you can forget about it.
We are going to take other steps as well.
Right.
So unmade chimp.
There are some general important categories that we have to focus on
and we have to learn one of them
is campaigns.
The other one is audience.
And more or less we can talk about reports.
So here we are going to learn all of them.
But these two are the major ones.
OK we are going to spend a lot of time on audience and campaigns
right.
So what if you complete if you for example send e-mails and complete
all these steps it will show you
some general analytics about what is happening on your major account.
All right.
So before we begin talking about these tabs we are going to set up our
account right.
I have written down some steps here.
For example you have to set up your billing integration and read more
about the plans.
OK.
So here we are you can come here and click on Account.
So this is a general information about At what stage your account is right
now.
So when you create a new account on mail team first of all it is free up
to some point.
You can have up to two thousand subscribers and send 12000 e-mails
per month.
And after that you have to change it to paid version.
OK.
So let's take a look at the pricing.
These are the paid plans.
There are different plans that you can select.
You can pay monthly.
And it is written what you are going to receive.
By that you can pay as you go.
If for example you can buy credit and as much as you send emails you
are going to use for example your
credits.
And there are some other for example major import unmentioned.
There are some features that it is only available to pro users and some
other features like man's real
or social profiles.
Later we are going to talk about them that if you want to active them for
example social profiles is
only available to pay their accounts.
But for this one you have to activate another way.
All right.
So this is more about the planning the pricing.
And here we have some general information about our account.
For example you can come on Bill link and set up your billing.
If you want to go on paid but I don't suggest it right now because you
can use MailChimp for quite some
time until you reach these limits.
All right.
So under sitting We have details user security and so on contact
information what I suggest do is to
take a look at each of these staff to learn more about what is there.
So later if you need something you immediately remember it.
All right.
It was under sittings it was under extra.
Right.
So we saw billing under a threat we have rewards API key.
You don't need these for example API key is for people who know how
to do programming so we are not
going there.
But the thing we are going to talk about is integrations.
So on integrations you will have the ability to connect MailChimp to
other platforms.
Right.
For example Facebook Twitter and so on.
Now the good thing about that Eve is that when you connect it to
Facebook for example there are many
things that you can do.
This is my Facebook fan page.
And as you can see here I have a new tab which is about my email
marketing right.
Daily entrepreneur tip tips.
And if people click on it they get my e-mail.
Sign up for and they have to write down their name and e-mail.
Click Join now receive for example some rebar and they will be in my e-
mails.
All right.
So we are going to learn more about it right now.
You can just connect your major account into Facebook Twitter and
some more.
All right.
So let me take a look to see if we have missed anything.
So on the next part because audience part is very deep and it has a lot
of different parts.
I'm going to talk about it in a separate lecture right.
So that was all about this one.
We set up our e-mail our MailChimp account and we are ready to learn
more about audience and building
a list.
So if you are ready let's go for the next lecture.
73. Mailchimp Audience
All right.
So here we are.
And in this lecture we are going to talk about audience.
So before if you have been a member on MailChimp the name of
audience before it was list.
But several months ago they decided to change it to audience.
So I'm going to click on audience.
And here is the part that you have the ability to create different lists.
For example one list to capture e-mails for people who just want to
subscribe.
One list to capture e-mails who just bought your product.
One list to capture e-mails for this purpose that purpose and so on.
OK.
This is a place that you have to do it.
If you come here first of all this is showing you.
If you have some for example e-mail lists ready maybe you have a
website that capture images maybe the
business that you want to do marketing they already have an e-mail list
if you want to imported you
can come here.
But before all that let's create our first list so I'm going to click on View
contacts.
And since we don't have any it's just me.
Let me move myself.
You can stay here.
So when you send an email you receive it yourself and see how it looks.
But in general I want it to look completely empty.
So the thing is that it is not showing if you want to create a new list or if
you want to use it by
default you have a list ready to use.
But it is better to start from scratch because when you are creating a
new list there are some settings
that you can set up.
So I'm going back to audience and a and here I'm going to click on
manage audience and I'm going to
click on the audience.
Right.
So right now it is showing us how many lists do we have.
We have one.
It is for example we are course that I mentioned it when I was creating
this made him by count I can
select it I can deleted and create a new one.
So again I'm going to delete this one and create a new one.
You can skip these steps.
I'm just doing it so you can start from scratch.
So create click on Create audience and here select a name player test
for example of course.
So the next one is the e-mail that you are going to use.
So people receive your e-mails if they want to respond from they will
respond to what e-mail you have
to write it down.
For example who I'm going to write this in marketing.
And Gloria let me just come and the next one is the name that will
appear in their e-mails for some
of your audience will receive an e-mail.
It is showing from who they received it before we talked about it.
It was here.
Where is it on the subject line from is also important.
Your audience must know who is the sender.
So we talked about it to use your name you can use for example Pleo
that's it or here from this company.
Then you have to write a text steer a small sentence.
Right.
Remind people how they signed up to your audience funded.
As you can see there is an example.
You are assuming this image because you are receiving this email
because you you are amazing.
Right.
Some reason because you often into our email list or something like that
something that more or less
they remember oh I'm receiving this sooner because before I have done
that some more information.
And also here you have enabled double opt in and enable GDP our
fields.
So I suggest you to at least enabled this one because sometimes you
will receive a lot of spam e mails
you come to your email list you for example you see suddenly you have
one hundred e-mail subscribers
and all of them are fake but this way they can fake emails won't appear
in your e-mail list.
Right.
And you can set up to receive notification if someone's subscribed.
I'm going to click and save and that said we created our first list now by
default when we came in something
like this exists.
But right now we had the ability to change some settings also if later you
wanted to change other stuff
here you can come back in for example audience name and default can
change the name of your audience
enable or disable something.
Change some in the information that we just wrote down.
Right.
So first of all here we have overview that if you have some subscribers it
would show you if you send
e-mails it will show some analytics about it and so on.
Some overview about your audience then you have social profile.
Now by default it is not active but if you go into a paid plan it will be
active.
Now what social profiles do first of all this tool is part provided by
another company.
So if you wanted to use it for another purpose you can just click here
and go to their Web site and
sign up there as well.
But in general when someone opting into your e-mail list social proof
social profile will check online
to gather more information about that person.
Maybe their birthday maybe their last name maybe their company some
more information.
They will gather it here and later when you want to do marketing you
can use it.
If you are interested you can check it out.
It's a very useful tool.
All right.
So the next part is about managing contacts.
So the first step is view contacts because we don't have any subscribers
right now.
We don't see anyone here in a moment.
As we go forward when we get to the forums.
I'm going to subscribe SIGN UP MYSELF SO WE WILL I WILL SHOW
YOU HOW IT WILL LOOK HERE.
THEN WE WILL SEE ARCHIVED contact.
You can archive some contacts inside it unsubscribe addresses groups
now groups is for your audience
when they want to sign up on your e-mail list.
You can create a group.
For example let me show you.
You can come here for example cited as on checkboxes or radio buttons
and so on song or drop down and
you can write down an interest for example food right.
Depending on the topic of your business
and let's say Talk right I'm going to add this group.
I want to save it.
So I created the group in a moment.
I will show you how it will look inside the forms.
Let me just quickly open it.
I will.
We will go deeper into these.
But quickly I just want to show you how it will look these things will like
on your email list.
So if someone want to sign up here for example they see something like
this.
Right.
And they write down their e-mail their first name last name and they can
for example take these things.
So you will with groups you will give this ability to your audience to
select some different interest
for themselves.
And later when you want to do marketing for example you can do.
You can send emails to the people who only are interested in pizza right.
So you let's say you are doing marketing for restaurant for maybe a fast
food and they are they created
a new product in you for example style of pizza.
So you want to do marketing and want to inform people you can inform
people who are only interested
in pizza.
So the next thing is segments tags.
We are going to talk more about these as we go forward.
An important part of his story audience exports and some more.
Right.
The next thing is to add a subscriber or import context so add a
subscriber we can add someone just
manually one person yourself sometimes just fill this.
And we created a group.
I'm going to put myself into food.
Now you can add different tags inside it.
For example I'm going to say this person is for example signed up
through our website.
OK.
You can create different categories for your for your subscribers.
And this way later you can do a better marketing can target these
people or that people into different
categories or different tax.
So this person gave me permission if this person is already on my list
update the profile.
Right.
So I'm going to click on subscribe in that seat.
Now we have one user.
So if I go to contacts I will see a new user here.
Address phone number food pizza and the tags that has a website.
Right.
It will give you more information.
But also let's say you have a file that includes for example 500 e-mails
and you get it from your.
For example a client you want to do marketing for a company.
You can come here click on select one of these and on the right side on
there my talking head video
you.
Here there is a button written continue to set up and you can click here
and you can select a file and
upload it here.
Right.
I'm not going to do that.
Now you can upload it and then you can select for example import the
names import the e-mails and so
on.
So if you have a file and you want to import it.
You have to do it from here.
Then we have sign up forms which is extremely important and we are
going to spend a lot of time here
learning about all this.
So that was all about this lecture and on the next part.
We are going to focus on sign up forms.
We are going to learn how we can build them and how we can use them
in different places on social media
on our Web site and so on.
So if you're ready let's go for the next lecture.
74. Sign up forms: builder, embeded & pop u
All right.
So sign up form sign of forms is very important.
And for some people is the hard part.
So here we are.
I clicked on sign up forms and we have form we love you have
embedded forms subscribe to pop up and
integrations now form builder we are going to it is written some
description about the build design
and translates sign up forms and the response e-mails for example
someone's sign up to your email list
and then you want to send a thank you team.
You can edit it here you can add different tabs to sign up forms here and
much more so the first thing
we are going to learn more is form below.
So I'm going to click here and what do we have here.
So first of all we have the forms and responses e-mails we are right now
on sign up form so we whatever
we want to do if we want to edit something it will be here.
Right.
If you want to for example let's say final welcome email.
We have to select it and then edited here.
OK so let's click sign up for and this is that you are all off sign up form
that made him give gave
us so before.
Quickly on the previous lecture I came here and came to this page to
show you how it will look.
So let's design it.
There are three types here billet design it translated unveiled it.
You can add a message here hey welcome to our email list for example
whatever is in your mind.
You can add e-mails here by uploading an image or you can for example
make it bigger or maybe a smaller
maybe bold and so on.
Right then we have our taps.
Now let's say we just want to have e-mail address and first name.
And when I click on last name I'm going to click and select delete and
then click on address delete
that as will phone number delete and we have our group.
So if I don't want to have a group I have to go back to here in groups
and let's delete this group.
So those clauses come by here refresh.
And right now we shouldn't be able to see groups OK.
And if I refresh this page it will change to this.
So every when you select each taps here the settings on the right side
will appear that it has a name
you can change it to whatever you want to.
For example you can write what you like and save it and it will change.
And then there is a field tag do not change field ties let it be as they are.
And for example let's go to first then you can change the tag but don't do
it.
You can make this line this type as required and visible.
Then help takes for example let's say you write your name here OK.
And I'm going to save it and if I refresh here when I come here when I
click do you see there is a description
about it.
Write your name here.
Right.
So this is how you are going to edit each field.
There is also another option here which you can add different fields.
It can add takes no idea what checkbox dropdown dates and so on.
Website image.
So these are the information that people have to fill in.
For example if I add birthday people can come here and write down
about their birthday.
You can change some information about it here as well.
So I'm going to delete it again.
What else do we have we have address.
We have date dropdown.
For example let's take a look at dropdown and usually it has sometimes
it has a bug.
You have to refresh your page.
So I'm going to select this dropdown.
I can change the title for example itself.
It has some examples for example for gender.
Right.
I'm going to save it and sorry here I'm going to write down gender and
I'm going to put it as a.
Save it depends on your business how important this information is for
you to refresh it.
We'll see it here.
OK.
So this is how you will edit each field.
Now let's design it under design.
We have page body forms and monkey do arts.
When you go on page there isn't you won't have this logo here.
You see this logo.
So on that page we have background header and outer wrapper.
So on background you can select the color of background as you can
see here it is gray.
I prefer white.
Most of the time.
All right.
So it is white.
And if I change here I refresh it does much better.
And you can change the design of header this title here you can
increase this font size and margin to
the bottom margin to the top and line height and so on.
Right now it is fine.
I'm not going to change it out the wrapper if you want some border
around it it can change.
You can select some color for it.
But again I don't suggest it.
The next one is buddy.
So under buddy we have again background which is the background of
this form here.
I'm going to let it be as it is the default takes the spacing the font the
color.
Let me change it.
So you see which takes it ease.
So you see the text that is written here or under that.
This is about death.
OK so I'm going to put it back on Gray and the next one or the next one
is Lincoln's style which if
you have any link here for people to click on you can change the color
from here.
Then after that it forms the button feature.
You may want to change it to something more attractive for example red
and then you hover the most on
it.
You can change the color from here buttons hover.
So I'm going to selects a red.
But for example darker red something like this.
OK
it's too much dark.
It's much better than the next one is filled labels.
Is the topic here.
You see draw a red rectangle round the target that you are going to edit.
So if I change the color to change the color of this.
Yeah.
Phil takes that it is about the takes inside these fields that color the font
and so on.
The required icon.
I'm going to change this one to read as well.
And this one is high.
We can put it on show you see it to show that these for example the
ones that have a star in front of
them are required.
Generally it's unnecessary.
We have the help takes the takes that will come that will appear on the
right and the arrow right.
That takes color and if you wanted bold or not and the last one here is
monkey you are that there are
for example you can select where you want to show it in the center for
example and maybe this one.
Okay so if I refresh this these are the changes that happened under
design.
So the next one is translated.
Now I received this question a lot.
That all right.
How I want I can change the button subscribe here.
I want to change the text so the place that we can change that takes
here is on the translate.
Other times they can change different things we can add other
languages to it.
If you want you can come here Select for example.
No one says on English you can go on other languages and change
this.
But here it is.
It is written subscribe and going to sell.
I'm going to write down something else.
For example click to receive your reward for example.
Save it refresh and click to receive your remark and receive is with small
r cape.
So that was eats for the formula.
Now if you want to edit other things for example in confirmation email
you can come here and go to build
it.
And if you want to edit something it is a takes here or a link.
You can do it.
I suggest you to check all of these.
For example the conformation thank you page.
Edit these things write down other takes or add images according to the
business.
For once just go through all of these emails that exist here for example
profile profiles.
Update if they update their profile okay.
If they want to unsubscribe what they will see the goodbye email and so
on for one time it's enough.
Just go through them and set them up.
It will take for example 30 minutes to 1 hour to set all of them up the way
you want it to be and that's
it.
You don't need to do it again.
And as you saw it was the same way that we did the sign up for.
Right.
So that is all about the formula now where we can use this form first of
all you can for example share
this link on the link that exists where is it.
Sign up form this link.
You can share it for example on your Facebook can send it to someone
to a friend and so on and then
they click on it they will come to a page like this and they can sign up to
your emails.
This is the first place.
The second placement you use integration here under sign the forms
form integrations and you want to
for example show your form under.
For example in your Facebook page or in other places it will show the
one that you created in form builder.
Also if you want to show your form inside your website for example you
want to show something like this
inside your website you create a landing page you just want to bring it
into your website.
The fields that will be shown there you have to select it in the form
builder.
OK so that was number one.
Number two is embedded forms.
Now we are going to spend some time here.
So let's go to immediate form and here under a mother's form.
First of all you must have some basic knowledge about programming.
You need basic knowledge about CSA s but even if you don't have I give
you some tips on how you can
use amber this forms how you can show it into your website without any
knowledge of Cody.
First of all you can change some settings here.
For example you can add a title to it or you can remove the title and then
remove it.
You can show all fears or show only recourse to the.
Since all of them are required it will show all of them.
Let me just go back into various.
Well let it be.
I wanted to remove gender but let it be so you can for example show
interest group or don't show it
since we don't have it.
It doesn't matter and more or less.
That is all there are different types here.
This is a classic one which the look will be like this.
This is another one which only be email and the subscribe button.
The next one is horizontal embittered form on a style which is like this
an advance which we are not
going to talk about.
So we are going to focus on classic D.
This is the form that you want to import into a website or any other
landing page.
This is a code that made him gave you so you can just copy and paste it
into our website.
So I'm gonna show it how you can do it on your person with two different
edits or one of them is elemental
here and the other one is the builder.
But it's the same on all other page builders.
Also if you're using some other platforms like the square space or weeks
you have there should be a
place that you can paste called HDMI K and then you pace that assume
code this form will appear.
So let's do it first with elements.
This is our page.
For example let's say and I want to add this form.
Let's say here.
So what I have to find is the CML code.
Here it is estimated.
So I'm going to drag and drop it.
Richie here.
Right.
And I'm going to paste that code as you can see.
So the font appeared here and is working fine but maybe you want to
say for example how I can it is
feeling all the space that it has.
Right.
How I can change it.
So what you should do is to click on this menu go to sick drag and drop
an entire section here and this
way if I click if you click on it you can edit it.
For example how do you want these to look maybe be with you want it
to be maybe you want for example
this way this way.
And after that you have to drag and drop this a symbol here.
So as you can see it is showing our form this way here.
So let me quickly show you how it will look.
This is before we change it as you can see nothing exists.
And if I click on update
it should add the form here
so here it is.
You can write something and select and click on Subscribe and it will
subscribe you into the list.
All right.
So the part that makes it more difficult is to design it.
That's why I told you you need to know you need to have some basic
coding knowledge.
So how we can design it if we come down first of all let's learn how we
can change the subscribe text
here at the end of this code here.
Let me see if I can make it bigger.
All right.
So I didn't have this code.
There is a part that is return value.
Is it cool to subscribe.
So let's find that that's somewhere around here at the last lines.
So the name.
All right.
Here it is.
Value equal to subscribe.
So I'm going to change this to click
to join for example Click to join.
Right.
That's it.
So this way you can change it.
Again you can pay attention here.
It's on the last couple of lines and it is worth and value equal to
subscribe and you can just change
the takes the subscribe text to something else whatever you want.
Now how you can change the way it look now.
I'm not going to explain why I'm going to do this stuff.
You can just follow it and apply it on your form as well.
Because if I want to explain how or why why we are using these
elements here I have to talk about programming
and I don't want to go there.
So before value I'm going to write down a side is equal to and
quotations.
Right.
So the first thing that I'm going to do I'm going to change the color here.
So I'm going to write down background dash color.
I'm going to write down two dots and I'm going to write down the code of
a color.
For example I'm going to use this color.
And then I'm going to write.
Same color.
OK.
You have to follow exactly step by step either way.
Otherwise it won't work.
OK.
I'm going to put it on the next line.
So it would be easier to edit and read.
So as you can see the color changed.
Now let's make it for example a little bit bolder right.
And we write down font K font Dash.
Wait.
Two dots.
For example 500.
Same color.
Or it is on 500 let's put it on 600 Simcoe.
OK.
You see the phone to a change.
So more or less this way we can edit it if you want to make for example
your button longer you can't
change the with this way.
You can for example write to 100 pixel or 100 is not enough three for
example 330 to any 30 it looks
fine.
OK.
And let's say it is too close to the hour.
Don't forget the semicolon here.
Let's say it is too close to our fields.
So I'm gonna write down Margene dash top is two points.
Let's say 10 pixel K or if you want to do it more you can do it right.
So generally we wrote down some words to change the way it looks.
Now don't worry about this part if you don't know anything about coding.
I'm going to the line that you wrote here.
I'm going to paste it as an article after this lecture so you can just copy
and pasted on your code
and if you want to select another color for example you can come to
Google and write down the red color
code right.
So it can come here and for example this is
a red color called V here.
Let's change this color to a red color where it is.
Here it is.
Right.
So it changed to red.
So you can simply change these things through the code here.
So again don't worry I'm going to put it on the next article.
I just clicked on update and if I come here and refresh it we should see
the new version here.
OK.
So also always check this Come on inspect.
And here you can select for example this tablet or my white view.
Check if what you created looks fine on for example phone or tablet.
OK.
So this is the way it looks on iPhone X on galaxies 5 for example on for
example I pad.
It looks like this.
If they rotated it would look like this.
You can check these things.
So now that you learn how you can do this on Elementary it is very easy
to do it on other platforms.
Just copy and paste the code.
Let's do it in Beaver.
And I'm going to do this.
This is a text for example let me add in here it has a simple K so drag
and drop a symbol here and paste
it right.
So save it.
And as you can see it looks the same way.
Right.
And again if you want to change some things you can click on it and
change the code here as well.
OK.
So generally this is how you are going to use ember that forms on your
website so anyone can come here
and click write down their e-mail first name and for example whatever
fees that you made and click to
subscribe.
Right.
So and if they do their name will appear in two hour contexts.
The next form is subscriber pop up.
Now this is also very interesting.
You I think you have seen this a lot in different websites so here you
have to again build your form.
First of all at the top side the top left side you have designed field
content if you want to add a
photo you can add if not for example you can use just the form and you
can.
There are different templates here.
I'm going to just use the four.
And here there is a condition of how you want to show this far.
So it's right there on default is on display immediately you can change it
after five six and 20 is
they can scroll to the medial scroll to the button or on it.
For example let's put it on it and you can select the font.
You can change the color.
You can change the color of your subscribe button to whatever you
want.
You can change a text Click to join for example and you can put it on the
center of its full width and
here at the bottom of the page you have the capacity of this dark
background.
Let's put it for example on 80 percent or you can put it on 20 percent but
around 60 to 80 it is it
is good.
Okay then what do we have we have our fields we can out first name
the gender and so on.
Let's add then we can for example make them required or not.
And here we have contents you can change the title for example your
title here and you can edit it the
way you want it.
Right.
So when you are done and this is how it will look on my way.
And then you're done.
Generate code.
Copy this code.
Close it come back to let's say let's do it here.
I'm gonna add another symbol here.
Where is it.
Dragon dropped a symbol on this path and I'm going to paste this code
here.
UPDATE And let's.
Okay.
Let me Hoover on the mobile view and I'm going to close this.
So we see it.
Normally somebody refresh it.
Now the thing is that this pop up will appear only if you want to exit this
page.
So and it will show us once because it don't want to spam the audience.
So pay attention.
So if I want to take this mouse point out of this page it will show it must
show that pop up for right.
So let's do it.
You see immediately ran across this line the pop up appear here and I
can write down the information
here and click to join and so on.
OK.
But if I refresh the page again and try it again this will not happen.
It won't show the pop up because as I mentioned it made him don't want
to spam your target.
OK so if I want if we want to when you want to build when you are
building it if you want to practice
if you want to test if it is working on your browser if you have Chrome
Opera or other browsers if you
hold control shift in on Windows or I think command chief and on Mac it
will open a page which will
not track OK.
Which will not track your moves so you can try your web page and test
how it is working.
So this time I'm going try at the bottom of the screen you see it appear
again if I want to see the
effort close it hold control shift and to open a new page that wants to
track what I do so I can test
my paper.
All right.
So very this is how you can build a pop up form and the next one is
integration.
Now this is easy.
Just click on select.
You can come here.
There are two places that you can connect your form.
Right now there are two places that you can connect your form as you
can see.
Woo hoo.
And a square space.
You can click on learn more read more about it and connect a square
space with male team and use the
forms there.
Very easy.
All right.
So that was all about sign up forms on the next page and the next
lecture we are going to talk about
how you can bring the sign up form into your Facebook tab.
It's very easy but I'm going to show it to how you can do it.
All right.
So that was all about this lecture.
If you have any questions you can write it for me.
You can also go back to the beginning of the lecture.
Try to do the things that we did together step by step with me to learn
more and more or less.
That's all.
So if you're ready let's go for the next lecture to learn how you can
impart your sign up form into
your Facebook page.
75. Import signup form into Facebook page
So how you can import your sign up form into a Facebook page.
It is really helpful to do something like this because you can gather more
emails into your e-mail.
All right so here we are.
This is my Facebook page and here at sign up form before we created
the way that we want our form look
like OK.
And it is like this.
So all you have to do click on Account and here go to integration where
is it integrations and here
click on logging.
And when you do it
it will ask you.
It will ask you to connect to a Facebook you have to.
It will go to Facebook you have to authorize it and authorize made him.
And here you have to select your Facebook fan page and select the list
that you want.
You want to use the sign up form tab years.
Then you want the theme that you created in Facebook in made him or
the Facebook way.
I used to put it on default and write down the name and save it.
Okay.
So also you can test the connection here.
I'm not going to save it.
I'm going to click on disconnect because I don't want it to connect over
my other form.
But when you do have life this will appear at the end of this list here on
your Facebook page and all
you have to do the name here is the name that we selected on
MailChimp.
OK.
We just selected so all you have to do come to settings and under
settings here go to templates and
tabs.
So here this is the one that I have right now.
But yours will appear at the end of this list.
So just drag and drop it to the top.
OK.
Bring it to the top and that's it.
You can come back here to your page refresh it and you will see your
man your sign up form here and
this way you can gather more e-mail leads into your e-mails.
All right.
So that was all about imparting a sign up form into your your Facebook
page.
Now one thing is that when you connect it to your facebook if you have a
lot of Facebook fan page sometimes
it changes the fan page and it will go to another fan page that you have.
So you always have to check that.
It is the right page that you want.
OK.
So that was all about this lecture on the next part.
Let's see what do we have.
Let me check.
So we talk about audiences.
We talked about sign up forms and the next part we're going to talk
about content and templates tap.
So if you're ready let's go for the next lecture.
76. Content, report & template
So the next thing that you are going to talk about in this lecture is that
content is studio.
Let me show you here.
So here we are on the inside our MailChimp and we are going to talk
about content a studio and templates
so under content as studio you can add you can upload the files the
images gifts that you want to use.
You can upload them all here and use it on your for example on different
e-mails later.
77. Email campaigns
All right.
So campaigns let me see the screen.
And here we are on their campaigns and well here you can see a
general look of what's happening what
happened before on your campaigns on the left side.
We have recent tab ongoing draft and completed.
You can also create a folder and for example put some of your
campaigns according to some specific products
or some specific event inside a folder.
All right.
So you can see also some general analytics about them as well here.
But what we have to do here is to click on Create campaign.
And here there are a lot of different options.
We are not going to use all of them and also some of them in general.
There are other better ways to use for example.
We have e-mail ads we have landing page postcards social posts sign
up forms.
Now if you click on sign up form for example and from paper form
signing sign up landing pages if you
click on them and select the list and click on begin it will for example
jump into embedded form or
it would jump into pop up.
So since we already did that there is no reason to create them again.
The one before that is social costs.
For example you can click on social post select a name for it and click
on begin.
And here you can upload a post on Facebook or Instagram using the
content that you have unmade him.
So again there is no need to do that because you can do it through
Instagram or Facebook much easier.
So I don't suggest is and the one before that was postcards.
If you want to send postcards you can come here create a postcard and
made you will up her them and
send it to your targets.
There are some features about it which if you want to use it you can go
after them.
And it's pretty much easy but you can use it if you really need to send
postcards.
So the things that remain is landing page ads an image.
So we are going to use e-mails and landing page ads.
Also if you create an ad here we have Facebook and Instagram ad and
also Google remarketing.
Now the thing is that if you want to create a campaign here what it does.
You can write down a name.
Let's let me just show you for example for Facebook or Instagram and
then accept the terms.
Here you have to connect it to your Facebook or Twitter Instagram so
they can create the ad for your
page.
You have to select the audience.
Now the good the only good thing that you can do here is to for example
show your ad to the people who
are already on your list or show the ad to the people who are look like to
your audience.
On your list which you can do this as well without me.
If you have the list of your audiences you can simply go to audience and
click on View audience then
click on exports.
Let me show you.
If we come to audience View audience and click on export audience
here and it will export the all this
export as CSB file and it is will export all all the list that you have on a
file.
And later on for example Facebook when you want to create an ad for
Facebook or Instagram on ads manager
you can upload this file and target these people the same way.
But the good thing about it is that if you do it on Facebook you are in
control of everything.
Okay but if you want to do it here it's so limited your budget is limited
and your content is a little
bit limited.
It's really hard to work from here to create an ad from here.
And also when you want to create an ad for example you select a
budget right for one day you select
a budget for example five dollar immediately when you finish the ad and
submit it.
First of all it will be under review for several days and also immediately
they will take out the money
from your bank account.
OK.
But on Facebook you for example set up one hundred dollar per day.
OK.
It will run for for example two three hours and you spend for example 20
dollar and you see it's not
working out well you can positive and cancel it.
You can do other things but this way here it is extremely limited.
And I do not suggest it.
So I'm going to click on finish later and I'm going to come back here
create campaign.
So forget about AD.
Right now we have landing page and e-mail.
Let's take a look at landing page.
Select a name for it and the audience the least that you want.
So this landing page.
Accept the terms.
So here again you can create a landing page to capture inmates.
All right to capture inmate leads by mistake.
I clicked on one of these templates.
So what you should do here is same as what we did on template.
You can edit everything can add a logo add a text for it you can add your
products you can for example
add your sign up forms here to capture email let's presume first name
gender as well and edit everything
you want about it and so on.
So it is pretty much easy to practice that before you can try it again as
well practice.
And if you get stuck somewhere you can send me a message and I will
help you.
Okay so I'm going to click on saving clothes and go back to our
campaigns.
This takings is loading
again one more time
so when I click on finished later and again I'm going to click on Create
campaign.
So the main ones are landing page which we talked about right now.
An email now under email.
We have different type of e-mail regular or automated plane takes and a
and b tests.
Right.
So select a name for it and test to for example if I select regular lets
these two are almost the same.
Okay I will tell you what plane takes is in regular e-mail.
So I'm going to click begin and here I have to first of all I have to select
to whom I want to send.
So I'm going to select my list here and you can for example these are
some important things which you
need to do.
You can personalize that to field for example when you send an email
for example to Bob Smith instead
of showing to for example Bob at example dot com they will see to Bob
Smith they will see their name.
So it has a good effect on them.
So I always check this one and I select for example f name to put here
to you.
All right.
So select f name.
And here you can select for example to send it to all of your subscribers
to send it to the people who
have the tags website.
Remember before we created the tag we created for example group
here.
After that I deleted the group.
If we had it we could use it.
Here you can send it to the people which has some specific tags with
them.
You can send it to new subscribers to archive source subscribers to
potential customers.
Now the thing is that when you send emails.
Let me show you here.
When you send different e-mail to your subscribers the thing is that
according to the reaction that
they have if they open the e-mail how many times they open the mail.
Do they take actions do they click on some links or not email she will
give some ratings.
OK.
If they are not interested they will decrease their rating or increase the
rating.
OK.
According to this rating major you will tell that right.
These persons for example these 20 people are a potential customer.
OK.
If they buy something for you from you they are a recent customer care.
They are first time customers and so on.
You can select different categories here.
But right now we will put it on all audiences and that's all for the two part.
Kay click on save.
And that's it.
Before we Ed when we created our list we created the from S..
You can edit it again here.
You can change the name we can change the e-mail you want to send
but that's okay as it is.
So here we are going to select subject came for example test subject
right.
You can write whatever you want.
You have one hundred fifty characters a space here you can also use
emojis which are really really useful.
And it will grab a lot of attention.
So it is a great tip to use emojis inside your subjects.
Now before I mentioned when we were talking about e-mail marketing at
the beginning of the section where
are we.
It was here.
Pay attention to e-mail preview.
It is important.
So I said that later on we'll talk about e-mail preview.
And here it is.
This is an iPad will appear in the inbox after the subject line.
So when people receive e-mail they see the subject line and another
takes in front of it.
Okay.
So if you don't write anything it will take it from your e-mail.
The copy of your e-mail.
But why not.
You can write 150 characters here and you can write something to
attract more people to push your target
to open the e-mail.
Right.
You can make them more curious.
You can add more rewards here as well.
All right.
So this is a great opportunity for you to be more successful in e-mail
marketing when you're done click
on Save and here right now we have to design our e-mail.
So click on design e-mail and again we come to lay out themes save
templates which here we have a sample
campaigns of things that we've done before we did before and code
your own.
So under templates before let me show you under templates before we
we had a chance to look at these
examples.
This is the same thing came and went I wanted to create campaign.
You can come here again and click on this create button.
It will do the same thing.
Here we have plain text.
This plane takes is the same thing here is a simple text.
So if you want to avoid all of these things and immediately directly go to
simple text here and you
want to create and click on plain text and go to a simple text image.
All right so you can come here edit your e-mail as you want it to be for
example add up let's say social
sharing here the top whatever it is the way you want it.
We have done this before so you know how you can edit your e-mail the
way you want it to be right when
you're done editing your e-mail click on save and close you will come
back here.
There are some information if there are some errors about your e-mail it
will tell you so you can go
back and edit them.
So here it is said that enables social cars.
OK so the problem with the image is that we have to edit the default text
there.
So again I'm going to change some of this information so sample fear.
Going to for example remove footer and that's it.
I'm going to also remove social sharing as a way to avoid having errors.
Also I'm going to edit the title.
This is my title here.
Right.
When I say it and more or less that's it.
I think let me add more information here so we can avoid problems later.
Hi.
I wanted to let you know how you can edit your emails here.
Save save and close hopefully will have no errors here and it will give
you some more suggestions for
example at the footer and so on.
You can send a text email to see if everything about it is fine.
You can write down an email send a test and take a look at it.
If it is fine you can schedule scheduled for later or send it.
Also here you can share your campaign.
This is the link you can share it on.
For example Facebook or other platforms that you have.
You can also connect your campaign to Facebook and Twitter so your
followers on Facebook can do to be
able to see this campaign.
All right when you are done click on send and it will be ready to send.
Now this is all about creating a campaign.
Sending a normal email.
Now if you pay attention there are other things here.
A B testing and ultimate.
Let's take a look at Ultimate.
Now this part is important.
Later on the course we are going to learn more about sales funnel.
OK so on sales funnel we are going to have a sequence of emails let's
say.
Let me go by here.
Let's say someone for example subscribe to our email list on the first
day we want to send this email
on the second day we want to send this email on the third they want to
send another email.
And so on.
So here on automated we can create a sequence of email and also
there are some other types as well.
Okay so email your tag contacts welcome new subscribers.
Say happy birthday.
For example when you are building your sign up forms you can add birth
date.
So when people are signing up they write down their birth date and
whenever a birthday is coming automatically
made you will send a birthday email to them right.
So you can set these things up here.
Here is about tags subscribers activity welcome respond to subscribers
update.
Thank you.
Pop up about e-commerce first time customer revised your best
customer and so on.
You can depending on your business you can edit some of these create
a good automated email about them.
But let's say we want to create a sequence of e-mail for new
subscribers.
Okay so I'm going to click and welcome new subscribers and it can be.
This is the name of the campaign but it won't be single someone
removed that will select the least.
Also if you pay attention at the top we have single email so you send
one email onboarding series which
you can send different emails over the time and also education series
use and education series to manage
an online course for example and so on.
Let's say you subscribe to one of my email list for example and I build a
course with for example 10
lectures.
OK.
Every day I will send you the link for the next lecture.
After you sign up.
OK so you can use it for these kinds of purposes as well.
But here we are going to use onboarding series and click begin.
So it may look a little bit complicated but in general it's not with a little
practice you will get
good at this.
So here the trigger is immediately after the person subscribe they
receive this email.
Okay.
Veiled come to our community so we can schedule it for when you want
it to be.
Can't send it every day.
Or some specific day.
As soon as possible sent at.
For example.
This time of the day.
Or only send between for example at this time or that time for example
working hours.
All right.
But we it.
I suggest it to let it be on every day all day.
K filter by segment or tag so you can send for example a different email
to a person who subscribe to
your email list from your website or subscribe to your email list for
example from your Facebook page
or from ad somewhere and so on.
You can select different segments or different tags too dark to target
different people.
The next thing is post send action so click on add.
And here you can select choose post sending list action and that is after
the subscriber received this
email.
Something can happen so that you can update merged field.
You can delete the subscriber from the list you can unsubscribe them
from the list you can for example
add the tag or remove a tag or jaw or joint interest or leave interest.
But right now these two are off on a normal I can't say you can for
example add other change other things.
It is on updates so it is showing us these two feet.
For example I can go on at tag and we only have website tags so it will
only show us this one.
But if we create for example 10 20 tags here we can select the one that
you need.
And when I click on cancel and here you can click on design email and
see as before.
Design your welcome email as well.
The next two years is one day after subscribers are sent previous email
so you can edit this.
OK.
You can put it for example 10 days or one hour or one week right.
According to you according the way you want it to be.
Also you can change that too again not to be a tie.
For example you can change a trigger for example on previous email
open if they opened the previous
emails send them this email.
If not for example previous email not open.
If they didn't open the previous email.
Send them another email.
You can do these kind of things here to change the trigger to select
something else.
It will go the same way.
You can keep doing it for several days for example send them different
images but MailChimp automation
for building a sequence of emails is not in my experience.
It's not very professional.
There are more to it.
There are other things that you can do with other platforms that sadly
MailChimp don't have it yet on
its automation.
Okay so this way you can create this automation and then you're done
click next and submit it.
So whoever will whoever sign up to your email list these things will
happen to them.
All right.
So let me go back.
I'm going to completely close this one and here let's talk about a b
testing as well.
I'm going to select a sample name begin a b testing.
Now this is for the time that you have for example.
First of all don't try this.
If you have less than five thousand subscribers and this is for the time
that you want to test something
you want to test.
For example this title or that title you want to test this copy or death
copy.
This call to action or death call to action.
You can do it here to find which one is better.
Which one is more effective on your customers.
So in future you can be.
You can do a better marketing all right.
On the first step it will ask you how you want to divide your audience.
Okay.
You can select the entire audience so you select all of your audience
and send for example version one
of your email to 50 person and then Version 2 on the other 50 person
you can select a segment or tag
for example send this email to the people who have this tag or are new
subscribers or active subscribers
and so on.
You can go through all of these under 25 male female and song came
group that we don't have right now
group or new segment of people.
If you have a group you can use it here send it to some specific groups
test some specific groups.
Okay but let's click on entire audience and I'm going to click on Next so
here you will select 50/50
for example send 10 cents for example.
This new email that I want to test 10 percent and the one that I am sure
it's working just fine to the
other 90 percent you can set it up here and to be able to do that
analytics.
You can put a time frame for example by open rate after four hours or
some other conditions as you can
see here and here you can select what you want to test you want to test
a subject line or you want to
test from name or content or send time.
Right.
You can try different time.
For example if I select send time later you have to schedule your post
and send version a for example
in the morning and version B in the evening.
Right.
And maximum you can try two different variants.
I'm going to put it on two and click on Next.
But there is a problem because we only have one subscriber.
It will not work out because at least we need to subscribers.
So I'm gonna go back to my list and add someone else to my list as a
subscribers.
So on the next page as you can see this is the name of our campaign.
And there are some other features like for example use conversions to
manage replies which is only for
paid accounts use for example personalized option.
Same as before but the thing the different here is that you have two
subject lines for example a subject
1 and subject to sorry subject 2.
Right.
So this way you can test different subjects and go next.
And it's the same as before.
Send your e-mail and test your campaign.
Right.
So more or less that is all about campaigns.
If you have any questions about them just let me know.
Let me see if we talked about all of them.
Yeah more or less we talked about all of them.
If you have any questions about them don't forget to ask me if
something wasn't clear for you can go
back and reread the lecture again.
That was all for this part and on the next lecture we are going to start
another tool for e-mail marketing
which the name is.
Get response.
So if you're ready let's go for the next lecture.
78. Email automation - Get Respons
Welcome to the next lecture.
During this part we are going to learn more about another marketing
platform which I cannot say that
it is better on every angle from MailChimp but it has its own benefits
accompanying to meet him.
So here is Gates response.
I've written down some information about it but you can come here and
click and get a response and you
can come here sign up for free.
You have 30 days free trial.
And after that the lowest version of pricing is 15 dollars per month.
Okay.
So they can select it and use it.
But there are some good benefits using get response.
You can.
In my experience it's better to use both of them at the same time for you
can use get response for some
complicated says finance.
I will show it to.
What is those features.
I will show what are what are those features.
So this is INSIDE MY get response account and here on the menu.
You said they have email marketing auto responders automation
webinars simple CRM auto auto final which
is new landing pages forms and surveys and Facebook as ads.
It will come soon.
So the good topics here are auto final and automation and webinar.
Let's talk about automation here and here they have some tutorials
some more information that what you
can do with their automation but using it is really easy and helpful.
So what you can do here if you remember on email Jim what we did
there was a sequence of e-mail e-mail
Number One Number Two Number Two send email to one day after e-
mail once and e-mail three one day after
e-mail to for example.
But that was all tweet.
You can not.
You couldn't do more things.
For example you couldn't say for example I sent e-mail number one if
people opened it then send them
for example he may be if they didn't open e-mail number one then send
them e-mail a for example.
You couldn't do something like that and made him.
But here on get response it's very smart you can do something like this
First of all they have a lot
of paper templates according to your situation.
So you can go through them read the titles and you can take a look at
what they have inside each of
these e-mail sequences.
All right.
For example let's take a look at.
Let me see a webinar promotion.
OK.
You can come here.
These are a little bit complicated but if you practice it will get easier.
They're very simple.
For example whenever any message is sent any emails sent your
subscriber assign or remove a tag give
them a tag.
Okay.
To the people who received this e-mail and any any new newsletter link
is clicked.
So people receive the e-mail and some of them clicked on a link some
of them didn't if they clicked
on a link then send them to this park for example select how to filter
contacts.
Okay.
And then after that assign or remove another tag to them and so on wait
for one day and send them for
example another message for the people who didn't click send them
another message.
You can you see you can apply this step on this part or in the previous
part direct them to another
way select a message to send if they for example clicked on the link.
Bring them back to this place if they didn't assign them or remove it and
assign them a new tag or remove
the tag.
OK.
So you see it's very helpful and very smart to create sic e-mail
sequences like this.
So let's practice ourselves from a scratched start now itself when you
come here for the first time
they have they have their tutorial the case I'm going to start and under
tutorial it will tell you what
you should do.
Normally if you are on free version at this core and visitor visits your
URL are closed.
But for now let's for example collect subscribers.
OK.
So as I mentioned for the first time when you come here you can use it
will show you a tutorial of how
you can do it.
They have another video here.
If later you want to for example turn off the tutorial the button is right at
the top here as you can
see.
So what you can do.
For example say send a message to our subscribers.
OK.
You can connect them this way.
And click on each of them you can edit how you want it to be added the
settings.
I'm not going to go very deep in each of them.
All right.
Then you can for example you can add a condition.
For example people who opened your message.
OK.
Let's put it here and check if people opened our message and if they did
for example where is it.
Wait one way if the event wait for one day let's put another wait here.
Connect is this way.
And after one day.
Send them another message.
OK.
And again you can for example you can say if they clicked on a link you
can take this one here.
If they clicked on the link
again for example wait for one day and after that send them another
message and through this message
for example send them to another landing page.
If they didn't wait for one day and again send them this message and so
on.
So as you can see it's very simple to design an e-mail sequence here.
And I really encourage you to try to practice with get a response
platform as well.
It's really interesting and you can create amazing e-mail sequence with
sales funnels you're gonna get
really good result for your user for your business and your customers as
well.
Okay.
So I'm going to close it.
And here we are in the main page under menu.
You have webinar and auto final.
Well they are very easy since we went very deep in MailChimp.
I'm not going to talk a lot about these features.
They're very easy.
Same as most of them are same as MailChimp you can come here write
down the features as well done.
No not many different tweaks comparing two major themes or strategies
that I want to tell you.
In general you need to just practice they have a lot of tutorials as well
themselves.
You can come here create your first they've been are through the
webinar you can for example capture
email before if you remember we talked about one of the easiest way to
capture the easiest and cheapest
way to capture email leads is to set up livestream.
And here you can for example set up a very NA talk about some topic.
And after that capture e-mails.
All right.
You can do it here using get response but features like this MailChimp
don't have them.
You can also go to auto final.
Again I think they have some tutorials here or not it is very easy you can
come here create your campaign
create your product connect it for example get response feed for
example PayPal import your product
into it and with e-mail marketing sell a product using get response as
well.
Keep the rest of it is more or less the same as what we had unmade.
So that was all about get response.
If you have any question Do not forget to write it for me and I suggest
before you go to the next lecture.
Take a look at these two platforms.
Try to practice as much as you can.
I know sometimes at some point it may get a little bit difficult but until
you don't practice you will
not lend.
All right.
So that was all.
And after your practice if you're ready let's go for the next lecture.

Section documents
The 4 stages of email marketing
Till now during some sections in this course, we had talked
about email marketing and how you can collect emails using
other tools like Facebook ads.

But here we are going to focus more on this topic and learn
the 4 important stages of email marketing.
• 1- Are you collecting email (with permission)?
• 2- When you send an email, do they receive it or it goes
to spam?
• 3- If they receive it, will they open?
• 4- After they open, will they take action?

The questions above are very important and if you have a

weak spot in any of them, you won’t get results along the
way on email marketing. So you better pay attention all the
time to these questions. Let’s find the solution for each
question, together.
• 1- Create a good reward (like an ebook, or a useful
pdf) and ask people to subscribe to receive that
reward
• People must opt-in themselves
• The reward must be connected to your business
• Have this sign up form everywhere you have an
audience

• 2- If you send spammy emails, you will lose

reputation
 • Email services have a list of spammy words like
“free”, if they see a lot, they will suppress it
• Don’t look for a shortcut, deliver value, do it the
right way

• 3- Subject line
• Must be intriguing
• 5-10 words
• Pay attention to the email preview, it is important, it
will push the reader more to open the email
• From is also important, they must know the sender,
better to be friendly

• 4- Give then ask

• Give a tip inside your email, something they value
• then say: By the way, if you want this, click here
• Have at least 2-4 call to actions all over your email
from top to bottom
The cheapest way to capture email leads
There is a great strategy which will help you to capture
email leads very fast and also very cheap. Before we
learned how you can capture email leads with using
Facebook ads but here we are going to use our audiences
on all platforms and with a little incentive, push them to
subscribe. The whole process is as it is shown below.
• Live stream about a topic connected with your
business
• Facebook live
• Instagram live
• Youtube live
• Periscope
 • Prepare a show with valuable information
• Speak about something useful connected to your
business

• Bring CTA at the beginning and at the end

• Give people free stuff like a free template, pdf, 10
strategies to …, discount coupon
• Then send them to a landing page

• Create a landing page to capture emails and

provide the reward
• You can create this landing page with many
platforms such as mailchimp, your own website,
instapage, Squarespace and so on
Using this way, you can convert lot’s of your followers on
social media into email leads and as you know after that you
can little by little convince them to buy the product.
Building a sales funnel with email marketing
The process of selling a product is not one step, you need to
build a siquence of 5 to 10 steps to convince the potential
customer to buy from you. In the up comming strategies and
next section, you will learn how.
Mailchimp
In this part, we will learn everything about mailchim, how
you can use it and every single thing that exists there so you
can master it. Mailchimp is divided into several parts which
we will focus on step by step.
• Setting up your account
 • Audience
• Forms
• Content
• Campaigns
• Reports

Setting up your account

Setting up your account is very easy, just go to
mailchimp.com click on sign up for free, and follow the
steps. Mailchimp changed a lot from time to time, but the
core of it is still the same. After you created your account, at
the top-right side of your screen click on your name and
select account.
In this part, you will see some general information about
your account and all the other settings you need to edit later
along the way like:
• Billing
• Integration
• plans
• …
Just remember this place and later along the way, we may
need to come back here and edit things.

Audience
Audience is the part where we create a list for our
subscribers to join. Click on the audience from the menu
above and then select create audience.
Then fill the form and click on save. There you go, you have
created your fist list, now each list has lots of settings and
forms which we are going to take a look at now. When you
select your audience you see a general analytics about the
list which later can become useful.
You can select view contacts and see the list of the people
who subscribed to your list, or you can select manage
audience and do:
• Add a subscriber
• If you have one or couple more emails to add to
your list manually, you can use this option
• Import contacts
• This is for when you have a huge list ready and
you just want to import it
• Signup forms
• Form builder
• Embedded forms
• Subscriber pop-up
• Form integration
• Manage contacts
• Settings
• View audiences

Signup forms
In this part, the most important element is the signup forms
which we are going to learn and practice.
 • Form builder: This is for editing a simple form on the
mailchimp website with email responses. You can come
here add tabs, texts, buttons and design the form which
will be hosted on mailchimp itself.

• Embedded forms: This is for showing a form on your

website and other platforms which will give you a code
for a simple form with no design and then you have to
import it into your website. For editing this type of form
either you have to use plugins or know how to code.

• Subscriber pop-up: This is for when someone visits

your page and you want to show a pop-up after several
seconds or when they try to leave the page. But you
have to know sadly you cannot use this on your website
and want the condition to be the click of a button. For
that, you have to use embedded forms.

• Form integration: This is for when you want to import

your form to other platforms like Facebook and so on.
You have to come here and connect your form to that
platform.
Content
This tab added to mailchimp recently. Here you are going to
have access to some useful elements like:
• My files: All your files such as images, png and other
things you upload on mailchimp
• Products: When you connect your website to
mailchimp, if you have any product on your site, it will
appear here so you can use them inside emails.
• Giphy: A giph library
 • Instagram: Connect your Instagram to mailchim, so
you can use your posts in your emails
• My logo: upload your logo here so you can use it in
your emails easier

Campaigns
This is the other important tab on mailchimp, the place
where you actually build your emails. Generally it will show
you a history of all your campaigns. Click on create
campaign. There are several options available like:
• Email: Design and send automated or regular emails to
your contacts.
• Regular
• Keep your subscribers engaged by
sharing your latest news, promoting a
line of products, or announcing an
event.
• Automated
• Target your audience with different
type of audomatedemails like,
birthday, or a siquence of emails after
they signup
• Plain-text
• Keep things simple and personal with
a text-only email—no images, fancy
styling, or embedded hyperlinks.
• A/B testing
• What day of the week gets better
open rates? Should you use a GIF or
a static image? Find out by sending
up to 3 versions of a single email.
 • Ad: Target your contacts, find a new audience, or bring
people back to your site with Facebook, Instagram, or
Google ads.
• Facebook/Instagram
• Google ads
• Landing page: Create a landing page to collect new
contacts, promote a product, or offer a discount.
• Postcard: Design and send printed postcards to reach
your contacts around the world.
• Signup form: Add a pop-up or embedded form to your
website to collect subscribers.
Reports
In this part, you will be able to see analytics of your
campaigns, like how many people opened your emails, from
which countries and much more. Analytics is very important
in every business, because it will give you the answers to
the questions you are going to have a long the way. Also, it
will help you to find weak spots in your business and fix it.
So using analytics on your automated emails or another
type of campaigns will show you where you are doing good
and where you have problems. Below you can see a sample
report of my campaign on one of my audiences.
Getresponse
Another amazing email marketing platform I want to
introduce is Getresponse.
Click here to visit Getresponse.com
This platform has some differences from Mailchimp. THe
biggest advantage over Mailchip is that here when you
create an automated campaign, when you are building the
sequence you can say
• If the subscriber did this task > then apply action A
• If the subscriber did not do this task > then apply action
B
But in Mailchip, you can only say, first send email A, then
send email B then send email C. This way you can create a
huge and powerful automated email marketing sequence
which will increase the percentage of converting subscribers
into customers.
80. Introduction to sales funnel
Welcome to the next section.
During this part we are going to learn more about the sales funnel.
First of all what is the sales funnel and how you can create a successful
says funnel.
Depending according to the business that you want to do marketing.
All right.
So if you're ready let's start our first lecture on sales funnel.
81. 6-figure sales funnel
So what does a sales funnel.
First of all when you want to sell a product online or locale.
This strategy is not just spamming people and ask them Hey come and
buy my product.
There are some other smarter ways.
So in says funnel you should build a sequence several steps.
You should start from scratch until little by little war on your audience.
And as you go forward you will have more chance to convince your
customer your audience to become your
customer.
So in general says funnel is called to the process of convincing an
audience to become your customer.
But it has several steps different says farmers have different steps.
But here the one that we are going to learn has four major steps.
So here we are in building a six figure says funnel.
And these are the steps that we have social media channels lead.
Page MHC sequence and set speech.
So let's start with the first step which is about social media channels.
Now what you have to do the first step that you have to take here is to
try to direct all of your audiences
in all the all of the platforms that you are on direct them into one landing
page.
If you have instagram if you have Facebook.
If you have twitter youtube your own website podcasts livestream prayer
scope Snapchat every word that
you have an audience direct all of them into one landing page.
Okay so the first step that you have to take is to set up this direction.
Okay set up for example on Instagram you can write down your email.
You can write down your landing page you are all in the bio link and
write a good reward for it.
The next step will talk about the rebar.
Write something about it.
Too low to get for example this river and direct people to the landing
page.
So the next step is the lead page doing this step we will direct people to
a landing page where we are
going to capture email leads.
All right.
So lead pages is a place where you have to convince the user that you
will deliver value and push them
to take action.
So you're Lethbridge in general you can practice.
You can try other structures but this is some general practical structure
that I'm going to suggest.
So you're on your last page you are going to have a big title for example
a free guide to this tool.
Secrets of something depending on the business what it is and have a
big title there and under it deliver
value educate people speak about what you are going to give them or
how valuable it can be for their
life or their business for whatever it is.
All the things that I am telling you it depends on the business that you
want to do marketing for.
OK so based on that after your title I have two or three short paragraph
and explain what it is about
and honor it.
Put the email sign up for during the previous section we learn how you
can create a landing page and
import your sign up form from MailChimp.
You can do the same with other platforms.
If you don't want to use MailChimp but in any way in general these are
the three three elements that
you must have inside your lead page.
OK from here when people write down their name and email when they
click on sign up or whatever is written
as a button they will go to the thank you Page.
Now if you use for example MailChimp when you go to form builder
there if you remember there is a path
that you click and there is a dropdown list.
First of all the first default was in the first of them is sign up for.
There you can also find.
Thank you Pete.
All right.
So you can click on thank you page and edited the way you want it to
be.
So people will click and they will go to the thank you page and they will
download whatever you promised
and the reward that you promised them it can be an e-book.
It can be a PDA or whatever it is connecting to your business.
So they downloaded.
They are happy.
And you also get captured that e-mail.
So you are happy.
And one thing is that again I'm repeating this I said it before earlier the
revealed that you are giving
must be connected to your business.
You cannot give iPhone if your business is about clothing.
It can not for example give cash if your business is about food or other
stuff.
Okay.
So your reward must be connected to your business.
Why.
Because this way you will attract people who come here to get the river.
They are interested in that river.
And because your reward is connected to your business they're close to
each other.
So they will be interested in your business as well.
And you can later you can sell other products that you have to them.
Right.
So after you capture the e-mails we will go to the next step which is the
image sequence.
So you have to send five e-mails one every day which each of them has
a great purpose in this sequence.
So let's talk about the first e-mail that you will send.
First of all you can create the sequence using MailChimp or get a
response.
I suggest you to use get response because you have more options.
For example if they didn't open your second email you can send them to
some other place maybe send them
another e-mail and you can design it the way you think it's right.
So during the first day the topic is about knowing so speak about the
user.
I know your problem.
Try to connect with them on the problem that they have connecting to
your business.
For example I create online courses about marketing business
entrepreneurship startups and so on.
Okay.
So I can relate to these problems and speak about them to say or write
for example you have marketing
problem.
You can not for example sell a product.
Don't worry I was there this thing happened to me.
I struggled with it a lot.
You can try to show that you understand OK I know your problem so you
can work around that and try to
connect with your user.
The second day is about liking so share a story is the same as users.
Case studies connect with them.
They tried to do it more so they can like you.
The third day the topic is building trust.
So talk about reviews testimonials.
What you have done for others.
They speak about it.
I have done this.
I have helped for example for example.
Really if I want to say I have I'm not sure how many students I have
more than I think right now more
than 70 80 thousand students but I receive a lot of messages every day
that people are so happy you
changed my life you helped me with my business I am making more
money etc. etc..
I can talk about these in Rio in the third email about reviews testimonials
and so on.
The next part which is the fourth day is a challenge part.
You have to challenge your audience okay.
Most people think blah blah.
This is for example wrong but then give the right answer about what is
your topic.
Okay then give the right info.
Bring reasons for your weaknesses.
This is the path that as the title says you have to challenge your
audience to think.
For example most people think making money is extremely difficult.
It's not possible to become rich and so on and so on it's not possible to
assign a business from a success.
That is why a lot of people try to find job in different companies and will
work as an employee their
entire life.
But the truth is that everybody who has started the business are same
as you.
There is no differences.
Everybody in the world who built something amazing that hundred
thousands of people are buying that
product and using it.
Those people are same as you.
So if they did it you can do it as well.
So this is a way to create a challenge for your audience.
I just did it from my own audience.
Also bring reason for your weaknesses.
So let's say I have a weakness in my product or in my business and B
and people more or less can find
it out.
Okay so if it is something that people want find out you can skip it but if
it is something obvious
people may say Okay why should I buy you when for example there is
another product much better and I
can trust that product.
Okay.
I have used it before.
For example why should a common buy your product so bring a reason
for that.
Any reason.
Okay.
This is called Reason respecting tendency in marketing cognitive
biases.
Bringing any reason is much much better than saying nothing.
Okay.
This way you can if you bring a good reason.
You can be very persuasive and convincing to push your audience for a
walk.
So the day four and a day 5 is the part that you have to put the link to
the next part which is your
sales pitch.
Okay so in this email.
Email.
Day four and day five.
Put the try to direct your audience to the same space.
Okay.
Challenge them.
And also you can click here to read more about for example this product
and so on but Day 5 is just
about selling.
So you should talk about selling you should push them forward.
Use cognitive biases.
Everything that you have to push them to click on the link and go to the
next next part which is a safe
space.
So here there is a book that I suggest.
It is a really good book for selling and convincing audiences to become
your customer.
The name is The Challenger Sale by Brent Adamson so you can read it.
There are a lot of good tips inside.
So the next step.
Which is our forces.
That is the sales page.
OK so after four or five emails you direct your audience to the sales
page and here you have to follow
some instruction to be as persuasive as you can and push your target to
buy the product.
So this is a structure the way that you have to build that landing page.
First of all you are going to have a headline it must be one.
Remember when you're building it with whatever tools you're using the
title must be its one it must
have been between five to 10 words and very simple and
understandable.
Do not use confusing words do not use three syllable or more words.
Try to use simple words as much as you can.
After that title you are going to have a visceral video sales letter.
So there is a video.
The video quality itself doesn't matter that much.
Of course if he can record a better higher quality video it's much better
but if you can't don't push
yourself too hard.
Just record yourself with a phone.
That's enough.
Record yourself or whoever want to give the pitch will or want to
convince the user.
But in this case because you are the marketer I assume that you are
going to do that.
So speak about the rewards of your product.
Okay.
Use cognitive biases to persuade people to buy from you.
Okay so during pupa a short video 3 4 5 minutes video and speak about
the product.
These are the good things about the product.
These are the rewards that people receive and try to use social proof
and urgency and whatever you can.
We will talk about cognitive biases later as well.
So after the VSO you must have CTA or call to action.
So this is your first call to action.
Put the button for example click to sign up.
Click to join the program or other stuff that it is a good fit for your
business.
After your first call to action you're going to have benefits which are
revoked.
Write down the rewards that people will receive if they use your product.
So if you use my course if you join my program on courses and learn
them what you are going to receive.
For example you are going to make more money right.
There is one reward after you wrote and the reward of using your
product.
Now let me make something clear here.
People mostly make mistakes between your reward and features of the
product.
So for example this pin the features of this pen is that it is for example
black and it made off for
example this material it is made in this country and so on.
These are the features of this product but the reward of this product is
that for example if you write
with this pen you are.
Your handwriting will look amazing.
Okay everybody will love your handwriting.
This is a reward for the user which is me right now.
Okay so don't mix these two features are elements about your product
but the reward is something that
the customer will receive after using your product.
So these two don't mix them up.
So you're going to talk about benefits.
After that you're going to talk about the benefits of benefits.
This is also important is one step ahead.
So I said that the reward of using of joining my program is that you will
make more money.
Okay so this is the reward.
Now the reward of reward is going to be.
So you are going to buy a house for example you are going to buy a
nice car that you liked for for a
long time.
You are going to travel.
Okay.
These are benefits of the benefits of my product.
Okay.
So write down benefits.
Benefits of benefits after that.
Use social proof here between benefits of benefits and social proof.
You can also use this being the second call to action click here.
Paying the same button or you can change it takes to make it look
different.
You can put the second call to action here if you like.
Then after that we are going to have social proof show cases studies
testimonials reviews feedback of
people using your product and try to put a lot of them not so much.
But if someone want to read more.
For example if you put three reviews.
And someone was it that page and want to read for example 20 reviews.
If you put the option for example to see more it would be really helpful.
After social proof you have to talk about features.
This is the part that you have to talk about the product itself.
So this product is for example made with this material that is made in
this country and so on and so
on.
Talk about the features of your product.
Everything about your product all the elements that it has.
After this we are going to have our last call to action which here I wrote
down second because we don't
have the second one between the benefits of benefits and social work.
So this is the structure of your off your sales page and I have used this
structure for a long time
and I received a lot of result from this structure.
You can do the same but according to our business we can test other
things you can change some of these
elements to see maybe for your business it works better if for example
you change the place of one or
two things or maybe you add some other elements to it.
But in general this structure is very good.
So this is more or less like a diagram of what is going to happen during
the sales front.
So let's say you have a 200 dollar product and you drive traffic from all
channels all social media
as you will drive traffic to around ten thousand people.
You will drive this traffic to your lead page and from those 10000 people
2000 of them register on your
subscribe to your email list.
Okay.
And you start the image sequence from those 2000 people 500 of them
get through your email list your
email sequence and get to the sales page 500 people will see your
sales page and from those five hundred
fifty of them buy your product.
Okay so fifty two hundred will return thousand.
This way with this diagram with this says financial you just made ten
thousand dollar on a two hundred
dollar product.
Okay.
So it works like this.
Some people are worried that alright.
What if I just send this 10000 directly to this says Page.
Maybe I can sell more.
It looks like that but it doesn't work that way because people first of all
don't trust people don't
maybe like your business.
Maybe they don't like your product but during the email sequencers here
you start to do all that.
So maybe you think if I sent 10000 people directly to says Page I will
make more money but in my experience
it doesn't work.
Okay.
So that is why we use says fund.
All right.
So more or less that was all about says funnel.
If you have any question about it write it down for me.
And if you want to review it again you can go back to the lecture and try
to practice try to build for
example a start to build your lead page a start to build your email
sequence for a practice.
It will take some time but if you don't do it you will forget it and you won't
get good at it at least
right now for one time.
Try to quickly practice this for example create an image sequence
image.
It is very easy you can do it in one hour right.
Create a landing page with these three elements.
For example title and one two or three paragraph and the sign up for it
will take maximum one hour.
Okay try to practice the practice practicing part is the way you are going
to learn and remember all
this stuff okay.
Also if you can prepare this book read it.
It will help you a lot in the in this in convincing your audience during the
email sequences.
All right.
So that was all about this part.
If you're ready let's go for the next lecture.

Section documents
How to build a 6-figure sales funnel
This sales funnel includes 4 major sections which together
will go through it.
• Social media channel
• Lead page
• Email sequence
• Sales page

Social media channel

You have to use all of your social media channels to drive
people to your lead page. You can also use ads on different
platforms. We had talked about this part before on the first
couple of sections. The main process of sales funnels starts
from the lead page.
You have to offer a free gift, like a pdf or a guide or discount
coupon and so on. Users will click on the CTA and go to the
lead page.
Lead page
Lead page is the place where you have to convince the user
that you will deliver value and push them to take action.
Follow the instructions below step by step to build your lead
page.
• Big title
• deliver value, educate people
• Email sign up form
From here You will send users to a thank you page where
they can download the free pdf or guide … . The important
thing here is that now you have their email and each user
enters an email sequence (auto responders) which includes
5 steps.
Email sequence
In this stage, you have to send 5 emails, one every day
which each of them has a great purpose in this sequence.
Let’s take a look:
• Day 1: Know
• Speak about the user
• I know your problem
• Day 2: Like
• Share stories the same as users
• case studies
• Connect with them
• Day 3: Trust
• Reviews
• testimonials
• what you have done for others
• Day 4: Challange
• Most people think … is wrong
• Then give the right info
• Bring reasons for your weakness
• Day 5: Convert
• Sell them the product
In all of these steps that the user didn’t take, you have to
provide the other email again with the same purpose. You
should do it several times, but remember not to spam
people.

There is a great book that will help you a lot which name is:
The Challenger Sale by Brent Adamson and Matthew
Dixon
Sales page
The last step of this sales funnel is to direct users to a
landing page, prepared to sell the product. It is suggested
that the landing page must be only about 1 product. The
sales page must include the elements below:
• Headline
• Must be H1
• 5-10 words
• Very simple and understandable
• VSL
• Video Sales Letter
• Speak about the rewards of your product
 • Use cognitive biases to persuade people to
buy from you
• CTA
• First, call to action button to the checkout page
• Benefits
• Write down the rewards people will receive if
they use your product
• Benefits of benefits
• Write down the rewards which people will
receive in the longer term, think much deeper
• Social proof
• Case studies
• Testimonials
• Features
• Everything about your product
• All the elements it has
• CTA
• The second call to action to the checkout page
83. Introduction to build your agency - part 3

Welcome to the next section which is about building your agency.

Part 3.
So during this park we are going to learn more about when you should
build your team how to hire people
and going from zero to one million.
The biggest mistakes new entrepreneurs make and some suggestions
about books that will help you if you
read them right.
So if you're ready let's start our first lecture on building your agency.
Part three.
84. Build your team
So during this part we are going to talk about when you should start to
build your team.
So here we are building your agency your social media marketing
agency.
Part Three.
And the thing is that some people rush into it and immediately after they
start to make some money they
hire a lot several people more than they can handle.
And more than those people can help him or her with the marketing
agency.
The thing is that you should hire someone when you have war for them
to do according.
For example if you want to hire someone not freelance or hire someone
for example in your office you
know you should hire them when you have enough law for them during
the day and also from those work
you are going to make money.
Right.
So here we have two topics.
One of them is to hire someone locally for your office.
And the second one is hiring a freelancer to work for you on an on
different projects.
So first of all if you want to hire someone the war that your employer
does must bring to at least two
times or three times more money than the salary that they receive.
OK.
So for example if they receive one dollars salary they must at least make
two to three thousand dollar
for your agency.
So from that money that they made you give them their salary.
OK.
This is one of the things that you can understand when you should hire
someone.
Hey if you hire someone and you pay them 1000 dollar and the work
that they do just bring five hundred
dollars to your agency.
You are doing it the right way.
Right.
This is number one.
So there are some benefits and some ups and downs about hiring a
freelancer or hiring an employee a
local employee.
OK.
So the benefits of hiring a freelancer.
First of all they will stay for a project so we can test it.
This person is good.
This person is bad if I hire someone to help me with these part.
Is it going to be helpful for my business owner.
So we can test things here.
The next part is that you do not need to take care of their taxes.
It's completely separated.
The only thing that you do according to the contract that you write if it is
hourly or my project you
will pay and which I strongly suggest do it by project not hourly because
especially if you don't have
face to face contact with them.
And maybe that freelancers living in some other country.
It is extremely hard to track what they do.
How many hours they work for you so if they say I work 10 hours for you
today and maybe they are working
very fast maybe they do the job that you think it is done in 10 hours
maybe they did it in four hours.
But you have to pay for that.
So because of these things I suggest you to sign contract based on a
project I will for example if you
do this project for me I would give you this much money right.
The next thing is that you can hire much cheaper from other countries.
Let's say if you are living in United States if you want to hire a developer
there hourly you have to
pay for example 50 to 100 dollar minimum.
Okay.
But in other countries even you can find a lot of good developers the 20
dollar per hour with 15 dollar
per hour.
Okay.
So this is an advantage you know the downsides of the downside of it is
that freelancers they work on
their own time and their own rules.
Okay.
So you cannot tell them that hey for example you should work for me
five hours a day.
They will work maybe for two or three days they don't work for you and
suddenly in one day one day or
two they start to do you the project that they had to do every day came.
So they work on their own time.
And again I mentioned it before monitoring them will be really hard.
So but on the other hand if you hire an employee they will stay longer.
You cannot sign a contract for two or three months.
You can sign a contract for a year depending on the contract.
You have to take care of the taxes and paperwork and their salary will
be based on value leave the country
that you are in.
And but on the other hand you can control them you can say all right I'm
paying you this salary for
eight hours working each day.
Okay.
So if they did they work on that project.
You can give them another project if they have more time.
These are the ups and downs about hiring a freelancer or hiring an
employee locally.
Okay so if you hire an employee to make sure that all paperwork is
working just fine with tags there
is no problem there.
You can speak about it with the accounting firm or sign a contract with
an accounting firm and start
working with them.
They do all the work.
And I did that before.
It is much easier if instead you handle all these paperwork and stuff.
So generally that was all about when you should hire when you should
be in your team on the next lecture
you are going to talk about how to hire someone for your business.
So if you're ready let's go for the next lecture.
85. How to hire
So if you have never tried it before how you should hire someone that
misuse the screen.
All right here we are.
So there are several things that you have to prepare.
There are several things that you have to pay attention along the way.
So the first thing that you have to do is to create a job description.
Write several lines or paragraph about the job that you want people to
sign up for.
It includes the duties and responsibilities that you are expecting.
So if I want to hire for example you you have to do this stuff.
You will have these responsibilities.
And on the next part what is skills you need them to have.
For example you must know how to use photoshop.
You must know for example how to do video editing and song tangible
excuse.
Okay.
And third experience that you need them to have.
For example people who want to sign up for this job must have at least
for example two years experience
of marketing two years experience of video editing two years experience
according to what you need.
Right.
So this is the first step creating the job description.
Second very you should post this job offer came.
If you are in United States you can try craigslist.
You can try it on local colleges.
LinkedIn is a very good place to find someone to work with and network
meeting.
If you go to some webinars to some meetings before we talked about it I
mentioned meetup so you can
go there find places that your potential employer you will be there.
So you can let them know about the job offer and see how many people
will sign up for.
And after that you are going to have interview but before interview asked
you to speak with them and
asked about the salary that they are looking for.
Okay some people it happened for me before that you are looking for
someone to do a simple job for you
and you are willing for example to give them 500 dollars per month.
But in their mind they expect for example five thousand dollar and you
have to spend time.
You have to interview them.
You have to write information about them.
And when you want to compare then you see that.
Okay.
D candidate it doesn't work for you and you wasted your time.
So before going to interview ask about the salary that they want in your
interview Pew per 15 questions
about them about for example the questions about the experience that
they had the skills that they have
general information about them key things that you need to know in
order to hire them take notes because
don't tell yourself that.
All right I remember take notes especially if you want to interview 10 20
30 people.
You will forget them.
So bring them back.
The top one we can bring them back to spend more time with them.
Someone once told me if I want to hire people the top candidates before
I hire them I invite them to
dinner.
So I never tried it but you can try it.
Maybe it's a good idea but in general are spending more time will give
you the ability to know those
people more to select wisely ask for a reference from the previous
bosses from teachers college and
so on.
They also do not rush building a team is really important.
If you bring bad people to your team let's say if you have five employees
and you bring a number six
and that person is not good your whole team will have a problem.
OK so make sure to hire the right person for your team and your
business.
All right.
So that was all about how you can hire someone for your business and
then the next part you are going
to talk about going from zero to one million how you can grow your
business and make much more money.
So if you are ready let's go for the next lecture.
86. Going from zero to 1 million
So the thing that you are going to talk about here how you can grow
your business much more so you can
go from zero to one million.
Now the thing is that there is an A too important part that you have to do
in your agency after you
build a team.
And most people forget about the one of them.
So those two part one of them is hunting and the other one is farming.
So what do I mean by hunting and farming.
Hunting is for you to go out there and hunt clients find clients convince
them or give them offers do
marketing for your own marketing agency as much as you can to attract
more clients to your business.
OK.
So presenting selling closing.
Right.
And about farming.
Now you brought some people to help you with the marketing with video
editing with creating content
with doing social media marketing and what you have to do here about
farming.
You have to do client management client service and team
management.
So you should spend after you build your team.
First of all you hire someone the first employee the second employee
the third employee everyone whom
you hire.
Beside that they have their own knowledge.
You have to educate them.
You have to make sure that they can do that task that you are giving to
them.
OK.
Bring someone educate them.
Besides that you have to make sure that they can work with others.
OK.
This is a teamwork.
They must know how to work with a team that this is another important
feature in your employees.
So educate them manage them.
And if when everything is okay and they have the capacity to do more
work for more clients go out there
and hunt clients.
So you should spend 80 percent of your time finding new clients.
OK.
You can search more about top social media marketing agency in the
world.
Read more about them every day biography read about what did they
do.
You will be able to find some videos about the people who established
those businesses and always you
will learn a lot of useful tips insights.
OK.
But the way to grow your business is not for you to sit behind a
computer and do marketing yourself
bringing people teach them and go out there find new clients found to
two years ago we started two wars
with an accounting firm.
So the first day that I went there into their office they had a very small
office and the boss was sitting
behind the desk and there was two employees there.
Sylvia started to speak about what you want from them and we get to a
point.
We signed the contract and since then we started working with them.
And the last time that I went there it was around one month ago I think
the last time that I went there
there was a bigger room with about 10 employees sitting around the
room doing the job and the boss.
He was managing them and also he was finding new clients for his
business.
So the thing is that day I could see that they were growing over the past
two years now also.
Something like this take time.
Don't expect that in three months you will get here.
You will face them a higher 10 people and you can spend 80 percent of
your time finding new clients.
OK.
Don't think that it will go that way.
It needs some time.
You need to get to some levels in order to bring people who can help
you make more money.
OK.
For this business that I just told you about for this accounting firm it took
them two years to go from
two employees up to ten employees.
OK so that was all about this strategy.
And the next part we are going to talk about the biggest mistakes that
new entrepreneurs make.
So if you are ready let's go for the next lecture.
87. The biggest mistakes entrepreneurs make
So the biggest mistakes that new entrepreneurs make.
This is about social media marketing agency.
So some people after they find for example 5 6 10 clients they stop
hunting.
That is a mistake.
Do not do that people think that all right.
I have six clients right now.
That's enough for me.
I'm making enough money I'm happy with it and I have my input my
clients case.
But it's not going to be like that.
You may lose some of them.
Some clients even if they are happy with you even if they are receiving
results working with you they
may stop working with you for many many different reasons.
So if today you have for example 10 clients and you are making twenty
thousand dollar per month tomorrow
the next month the next month after that you may not have this
opportunity.
So what you should do is to spend your time on hunting OK grow you.
The moment that you have enough clients to hire employees do that.
Grow your team and start spending your time and finding new clients.
The next mistake is that spending time attention energy and capital for
those of you who don't know
what is capital.
It is the money that is used for your business spending all of these time
attention and energy and capital
on things such as setting up your office designing website designing
logos printing business cards filing
forms the things like that things that in general it doesn't matter that
much for example for a business
card.
If you have a simple business card to just give to people and make a
connection that will work.
You do not need to find a perfect designer and a pen for example a
thousand dollar on designing a business
card.
You don't need that.
For example the day that I started this business creating online courses
I started from zero.
OK I for video recordings I borrow camera from my parents.
I still have it here.
This is a camera that are used for me.
Some of my courses and I think I use this camera for two years at least
two or three years.
I use this camera so I bought a very cheap microphone small
microphone that you put on your shirt.
And even I didn't and by lights I bought some cheap buckets with lamp
and I just put them inside and
still after four years I am using these lights.
And they are working just fine for me.
They may not look very fancy but you see the light is very good here.
It's enough for what I want to do.
So I didn't spend energy or attention or money on these stuff because
they are just working fine but
one day if I really need them that's the time that I will spend money or
my energy on this kind of stuff.
So I suggest you do the same thing.
Do not waste your time or energy or your money on freedom with
designing a new office.
OK.
Don't try to look fancier.
Think about practical steps OK.
Think about the important things that will bring results for your agency
first OK after that wasting
valuable resources on secondary and tertiary endeavors.
Second the refining the packages and establishing Client Services a
standards legal accounting operational
image building activities and so on.
OK so forget about all this.
Do not spend a lot of resources on these stuff as well.
All right.
So these were some biggest mistakes that new entrepreneurs make and
at the beginning of the road they
are so happy that OK I'm going to have a great office.
I'm going to have a great Web site for our office.
OK.
It doesn't need to be look fantastic or fancy just understandable and do
the job that you want it to.
OK.
That's enough.
So after this there are some books that I want to suggest to you to read
it will help you a lot along
the way in this business.
The first one is base line selling I added more information about them
here.
A smart calling pitch anything by Oren Cluff.
I mentioned this one before.
It's amazing.
Also about Oren laugh you can find some YouTube videos he explains
some of his tactics and pitching
it's perfect.
It will help you a lot in your business anything sell or be sold by Grant
Cardon again a great book
How to Win Friends and Influence People by Dale Carnegie.
This is amazing.
You must read this one how I raised myself from failure to success in
selling.
This is also very good right.
So these are some suggested books that will help you in your social
media marketing agency.
So that was all for this section.
If you have any question Do not forget to write it for me and I will see
you and the next part.

Section documents
When you should build your team
We have learned a lot about building your social media
marketing agency and now it is time to learn how you can
grow your team to make the process easier for yourself. In
my experience, the best time to build your team is when you
are making money and there is just too much work to do,
besides this, the employee must make at least 3 times his/
her salery inside your agency.
This means that if you want to pay your employee $1000
salary, the work that he/she does inside the agency must
bring at least $3000 to the agency. Now there are 2 kinds of
hiring, one of them is full time as your agency employee and
the other is to bring a freelancer. Each of these ways has its
own benefits.

The benefits of hiring a freelancer:

• They will stay for a project
• You don’t need to take care of tax for them
• You can hire much cheaper from other countries
The downside of hiring a freelancer
• They work on their own time and rules
• Monitoring their work is hard

The benefits of hiring an employee are the opposite of what

we talked above. The next thing you should consider is
about their position which can be in the background,
meaning they have no contact with clients or front with direct
contact to your clients. Depending on the situation you have
to make the call.
If you hire an employee you have to make sure about all
paper works and their tax. You can use some accounting
firms to do the paperwork for you. They will do all the taxes
you need to do with all the paper works.
How to hire
There are several general steps to hire people for your
agency which is written below.

• Create a job description

 • 1- Duties and responsibilities that you are
expecting
• 2- What skills do you need them to have
• 3- Experience of you need them to have

• Where you should post it

• If you are in U.S. you can use Craigslist
• Local collages
• Linkedin
• Network meetings

• Interview
• Prepare 15 questions
• Take notes
• Bring them back more to spend time
• Ask for refrences
• From previous bosses
• Teachers
• College
• Don’t rush
!!! Note: Ask about the salery they are looking for in pre
interview.
Going from zero to one million
Now that you know how you should get clients and provide
service to them, how to hire people, you need a general
framework to push you forward to make more money. Along
the way, you need a major main skill which is the ability to
sell.
Your activities are divided into 2 parts:
• Hunting
• Presenting
• Selling
 • Closing
• Farming
• Client management
• Client service
• Team management
The structure of growing your business is to bring
employees, teach them what to do, pay them to do the job,
and you spend most of your time on hunting. It is suggested
that at this stage it is better to spend more than 80% of our
time on hunting new clients.
You will get better at selling just by practicing, so try to do it
as much as you can. Master sales, it will serve you for the
rest of your life.

The biggest mistake new entrepreneurs make:

• Not spending 80% of your time on selling
• Spending your time, attention, energy and capital
on things such as setting up an office, designing
websites, designing logos, printing business cards,
filing forms, writing contracts, and refining
“packages.”
• Wasting valuable resources on secondary and
tertiary endeavors.
• Secondary: Refining the packages and
establishing client service standards
• Tertiary: legal, accounting, operational, image
building activities

Books to read:
• Baseline Selling: How to Become a Sales Superstar by
Using What You Already Know About the Game of
Baseball by Dave Kurlan
 • Smart Calling: Eliminate the Fear, Failure, and
Rejection from Cold Calling by Art Sobczak
• Pitch Anything by Oren Klaff
• Anything by Jeffrey Gitomer
• The Sales Bible
• The Little Red Book of Selling
• Sell or Be Sold by Grant Cardone
• How to Win Friends and Influence People by Dale
Carnegie
• How I Raised Myself From Failure to Success in Selling
by Frank Bettger

89. Intro to Twitter marketing

Welcome to the next section which is about Twitter marketing.
So during this part we are going to learn the fundamentals of Twitter
marketing using Twitter to get
local PR for your agency and your clients.
And finally general tips for Twitter marketing.
So if you're ready to learn more about Twitter and how to use it to grow
a business let's go for the
next lecture.
90. Twitter fundamentals
So here we are.
The first lecture about Twitter marketing.
Before we begin.
Before we go deeper into beta there are some fundamental stuffs that
you need to know about Twitter
and more or less.
I can say optimize your Twitter account.
So the thing is that first of all the third the important thing about Twitter is
that Twitter is loud.
OK.
I mentioned it before.
I think in the first couple of lectures you can use it a lot and no one get
mad about it.
So for example if you upload 10 posts 15 posts on Instagram a day
people more or less get mad.
A lot of people will unsubscribe.
A lot of people will unfollow your icon.
But here on Twitter this is just fine.
Gay people even sometimes love to see something like that.
On average you can tweet eight times a day.
Now Twitter is very good for testing different posts OK on Instagram or
Facebook or YouTube testing
some kind of course if you're not sure this post is good or bad.
Testing it can sometimes hurt the business.
But in general if you use Twitter it's very good for testing different posts
because you can tweet a
lot so it will go away and people even won't notice it.
If your post is not good the next thing is that it is very good for ranking.
The good twitter account will help you a lot in ranking higher in search
engines which will bring credit
to your business.
So when someone search for your business your or your client's
business and they see the Twitter right
up there they take it and they see it as an active account to you.
For example there are tweets every day from that business.
This will give some kind of credit.
They understand that this company is active.
They are in touch with people.
They are connected with people.
OK so who looks more trustable.
As I mentioned having an active Twitter account will make people trust in
the business page which don't
post for example over several months or over the past year.
Doesn't look good gay.
So these are some general fundamental tips about Twitter.
Now I'm not going to talk about every angle of Twitter because well first
of all most people know the
fundamental stuff about Twitter how to optimize your Twitter account
how to add a cover photo for it
to how to add profile picture it's same as Facebook and so on.
So I'm not going to go very deep in it.
There are some general tips about it that almost everybody knows.
Use the hash tags related to your post and also some trend hashtags
will help you to grow your page
to grow the business page much easier.
All right.
So the next thing that we are going to talk about is how to use Twitter to
get local P R for your agency
or your clients.
All right.
So if you have any question right now for me and if you're ready let's go
for the next part.
91. Get influencers with Twitter
So if you want to do marketing for a company and you want to focus on
PR public relations and Twitter
is a very good tool to find local influencers local PR to help you to grow
a business.
Now let's say for example sometimes I look at myself as an influencer
because a lot of I am.
I didn't start my business as an influencer but as I grow my audience a
lot of companies a lot of people
contact me and want me to help them as an influencer so you can find
some influencers contact them and
let them know about what you have.
The product of the company and the some information and if everything
about it is good.
If what you are delivering to an influencer is good they will talk about it.
Most of the time even for free.
Right.
So this way you can grow a business simply by just contacting five 10
20 people who have a huge market
under their nose.
So let's look at the steps that we have here.
Here we are using Twitter to get local PR for your agency and your
clients.
So it has several steps.
Let's talk about them.
Start by following all the local media writers and influencers in your area.
Now you must know you must search for influencers and local media
writers that are close to you that
are in your city.
And for example their focus on your topic.
For example these days you can find a lot of influencers about
restaurants people who just go to different
restaurant and taste food.
It is simply you can search them in Twitter you can search for them in
Instagram and you can just contact
them.
I mentioned it before in the Instagram section.
I think you can invite them to your business or some other chapter.
You can invite them to your business and speak with them and ask them
to write about your topic.
So the first thing that you have to do the first step here is to search
search for local writers and
influencers.
Then the next step is to create a Twitter list of local influencers and
writers in your own niche.
For example here I have one list you can come here and create new list.
So write the list name description you can put it on private or public and
add all those people whom
you want to be in touch whom you want to contact.
K So publish a blog or social media friendly content and share it with
local media influencers.
They are always looking for a great story.
So what you have to do you know how to upload how to create a blog.
On for example on a company's website how to create content good
content about a product company something
like this.
And the thing is that local influencers they are always looking for some
good material because they
have a huge number of audience and they have to provide something
valuable to them.
And if you create that valuable content and just give it to influencers they
will be happy about it.
They will share it with their audience.
So the thing is that if I want to make an example it happened for me a lot
that for example I have many
different courses on marketing but let's say Instagram marketing.
I'm saying Instagram because on Instagram there are tons of but still
tons of Web site that do automation
and this kind of stuff.
I can say during the past one year I received something like two or three
invitations every month from
different companies different businesses that hey for example this is our
business.
It's about Instagram and we are providing for example this tool or this
software.
And if you have time just review it and if you liked it please share it with
your audience.
So I did.
I didn't do it all the time but sometimes I really found their tool valuable
and even I created good
content.
I created several lectures about their product.
Not to just talk about their products so they can make money because I
have this responsibility to deliver
very good valuable information to my students.
So I found a great tool that helped me in my own for example Instagram
and I shared.
So it is the same for other influencers.
If you give them good material if you give them good information about a
business something that will
be valuable for their audience right.
If you do something like this inform the influencers will accept it and they
will share it with their
audience.
All right.
So the next step is to direct outreach pitch to local media writers and
influencers about an angle for
a story based on an article when the local media sees you as an expert
or authority.
They will reach out to you for article comments and more information
about for example your company
about your product and so on.
If you really show them that you are an expert in this topic they will come
after you.
All right.
So the next step is to share these stories as much as you can read your
with the influencers that you
are in touch.
Another thing that you can do is to add a PR person to your business
alliance network group.
We talked about business alliance network group before.
It will help you along the way not only for example for your own business
but since you are going to
do social media marketing for other businesses is going to help you a
lot.
Local media writers at some of them into your business alliance network
group.
Okay so these were the tips that I wanted to share with you.
Now here there are two tools that I want to you to pay attention.
One of them is help.
Reporter dot com so we can come here sign up and share your stories
came.
You can if you are not a journalist you are a source.
Share your stories and writers and journalists may look at your story and
if they like it they will
share it.
The only thing that you have to try to do the best way possible is to
create something valuable.
Create a valuable content K for people for the audience of influencers
for the audience of mediums and
song.
This is one website can come here and click on it and sign up.
The other one is Twitter analytics which also will help you to have a
better understanding from your
Twitter account.
K this is a Web site and you can come here sign up for free I think you
can use this for some time or
some of the features should be paid.
I don't remember actually but it's a great tool for analyzing a Twitter icon.
Okay so more or less that was all about using Twitter to get local PR for
your agency and then the next
part.
We are going to spend some time on some general tip about Twitter
marketing.
So that was all about this part.
If you have any questions do not forget to write it down for me.
And if you are ready let's go for the next part.
92. Twitter marketing advanced tips
So general tips about Twitter marketing misuse of screen.
And here we are right.
So there are three common tips that I wanted to share.
One of them we call it on marketing reverse engineer game.
Usually when you want to do marketing you'll start from top star.
For example you create some content you share it with people and
people leave a comment leave their
feedback about it.
Now if you want to reverse the system is that you have to pay attention
to what people want.
Pay attention to the feedback about connecting to a product or
connecting to a niche.
Pay attention to the feedback.
Then start for example the content and again share it and test.
OK so listen to people learn what they want provide what they want.
OK.
One thing I tell you if you want to do marketing for a company or a
business that they don't have a
product ready in the market yet because I'm saying this because I
received this question a lot.
If you don't have the product yet and you want to do.
For example this kind of a strategy is you want to do market research.
Be sure that there are other products similar to the product that you
want to market and they already
have some feedback.
OK.
So you can search for them online search for the similar products online.
Similar niche online and just find people's feedback.
This is important.
It will help you a lot.
The next part on Twitter is communication.
Now this is important because Twitter is a place that people just come
and live.
Small comments OK you can get in touch with people easily with a
spending couple of seconds or even
a couple of minutes.
And this will build a good relationship between a company and their
customers or their potential customers.
OK.
So engage with people you can even use Twitter as a customer support.
So when you are for example providing your product to people when
you are doing marketing you can mention
that for customer support for example mention our Twitter icon and we
will get back to you.
You can do these kinds of things with Twitter.
As I mentioned before it will create a good connection between the
company and people its will.
People will feel that the company is very close to them.
So the next thing is to direct people to your site for tracking.
This is important not only for Twitter for all other icons that you have on
all other social media platforms
on Instagram Facebook YouTube very well that you have audience
direct them into your website because
the moment that they get to your website you can track them with
Facebook Picasso and the Google ads.
You can track them and later target them show ads to them.
This is important.
So every while share a post show a tweet for example and ask people to
click on the link and jump in
to your Web site.
All right.
You can apply this asserted to all social media platforms then run ads on
Google and Facebook right.
So more or less that was all about some general tips about Twitter
marketing.
So if you have any questions contact me write down a question for me
and I will answer them as soon
as I can.
So if you are ready let's go for the next part.

Section documents
Twitter fundamentals
In this lecture, I would like to tell you some general
important tips about Twitter and how you can use it to grow
a business.
• Twitter is load
• You can use it a lot and no one gets mad about it
• Average 8 times a day
• Great for testing posts
• Since you do not need to work on the post quality a
lot in here, then you can test what you have in your
mind
 • Rank good
• A good Twitter account will help a lot in ranking
higher in search engines which will bring credit to
the business
• Looks more trustable
• Having an active Twitter account will make people
trust in the business
• A page which didn’t post over the past year doesn’t
look good
By just making an active Twitter account for a business, you
will bring a lot to the table for them. In the upcoming
lectures, we will learn more strategies about Twitter.

Using Twitter to get local PR for your

agency & your clients
So in this part, we are going to use Twitter to get connected
with PR and grow our business. The thing is that writers and
influencers are always looking after good content and if you
provide that then they will write about your business.
• Start by following all the local media writers and
influencers in your area/region.
• Create Twitter Lists of Local Influencers and Writers in
Your Niche
• Publish (blog) social media friendly content and share it
with local media influencers. They’re always looking for
a great story.
• Direct outreach – Pitch to local media writers and
influencers about an angle for a story based on an
article. When the local media sees you as an expert or
authority, they’ll reach out to you for article comments
and blurbs on an ongoing basis.
 • Volunteer, give back to the community and ask for
media to do a story on it to get more exposure for the
cause.
• Add a PR person to your business alliance network
group
• Sign up for – helpareporter.com
• Twitter analytics: Followerwonk.com

General tips for Twitter marketing

Twitter is not a complicated platform, for a business you just
need to keep it active and be relevant, but still, there are
some tips that can make a difference.
• Reverse engineer
• Listen to people
• Learn what they want
• Provide it
• Communication
• Engage with people
• You can even use Twitter as a customer support
• Direct people to your site for tracking
• You can apply this strategy in all social media
platforms
• Then run ads using Google and Facebook

94. Introduction to YouTube marketing

Welcome to this section which is about some general marketing tips for
YouTube.
So during this part we are going to learn more about YouTube
fundamentals steps that you have to take
before you start publishing new videos on YouTube channel.
And after that we are going to learn advanced YouTube marketing
strategies.
So if you're ready let's start our first lecture on YouTube marketing.
95. Youtube marketing fundamentals
So there are some general steps that you have to take to optimize your
YouTube channel.
So let's take a look at those tips.
So the first thing you may know some of them but I'm going to mention.
So you start working on them.
And Pew paired the YouTube channel for any business that you are
working on.
So the first thing is cover photo.
Now it is very important that it looks good on all different devices.
You can go on for example you to go on Google and search for
YouTube car for the size.
It will tell you on different devices.
It shows different sizes but you should select the biggest size and put all
of the main information
right in the center.
I will show to you now.
So on different devices it looks fine.
Right.
So let me go to images here okay.
This is if you search on Google under images you see a lot of different
templates that will help you
to design a good cover photo for YouTube.
So if you pay attention for example here it is within the size that you
need.
This is this as you can see this is a safe area.
This is a place that you should put all of your main information here.
And for example for P.C. we will see this rectangle K for tableau.
We will see this rectangle for TV will see this rectangle.
OK.
So you have to make sure of this.
I will add these for example this is made.
This is another one.
I will add these images on the resources of this lecture.
All right.
So this was about the size.
And now let's talk about instructions that you have to follow to create a
better color.
So the first thing is that it must show what your channel is about
immediately.
Anyone who see your cover photo on their one or two seconds they
must they must understand what your
channel is about.
So it is more important to use some text or to use some kind of some
images that shows exactly the topic
of this channel.
It must indicate when you will upload the next video.
OK.
Usually people do it for example they write down a new episode every
day new episode every for example
Friday a new episode for example every at the beginning of each month.
OK.
So this way when people come to your channel and they see your cover
photo they will understand that
first of all your channel is active and they will know when they have to
expect the next video to come
out.
Now about different businesses you have to you have to be innovative.
You have to come up with some good ideas and create good content
good videos for different kinds of
businesses for example for a dentist.
You can record different videos simply you can do it even with mobile.
But it should be land landscape if you don't have a professional camera
and you don't want to go there
you can record for example different services that a dentist will provide
and show it how amazing it
is.
This way you can do YouTube marketing for a dentist for a bakery shop.
You can do something like that generally this path is on you.
You have to think about it.
You have to be innovative you can talk with your client and discuss
about it and you can come up with
good ideas to create very good videos.
And for example uploaded every week on the YouTube channel a simple
logic and optimized for all devices.
We talked about the size.
And there is another important thing is to not make the cover photo look
so crowded and busy.
It should look very simple very understandable.
One big title maybe with for example between two up to five six boards
and a couple of images that exactly
show what the channels about.
The next thing is the channel picture which it's a small square.
And if it is about a business it should be the main logo that people
recognize as that business or if
it is a person.
It should be the face of that person.
For example my YouTube channel.
The image that I have on my YouTube channel.
I have the exact image on my Instagram on my Twitter on my website on
my all channels everywhere on
different platforms.
OK so if you want to do marketing for a business you can set up all of
their profile pictures the same
so people can easily recognize them.
The next thing is Channel sitting.
So.
There are three things that you have to pay attention which we will take
a look right now so that there
is something here.
First of all YouTube some time ago they created a new creator a studio
for YouTube.
This is the old version.
This is the new show.
This is the new version.
All right.
So if you see something like this or if you see something like this relax
it's the same.
This the old one.
That is a new one.
You can apply whatever you want to talking about.
In both of them.
And if you are much comfortable with the classic version the old one you
can come here to settings.
In general you can select creators of the classic or YouTube video
better.
OK so I'm going to show you what you should do in both of them.
So upload defaults come here and this third one is upload default.
So this is for the time that every time that you upload a new video if you
feel these forms here all
of your videos by default will have this information.
So for example for a description I added a title and a link to my website
and links to all of my other
channels on different platforms.
So by default every time that I upload a video it will have this description
plus what I add especially
according to that video.
So these things will make your work much easier.
You can also do it for the title which I don't recommend it because I think
every title should be exactly
optimized for every video you have extras that for every video you can
for example select different
tags tags that are connected to a business for example.
For me it is a pretty digital marketing course as this kind of stuff.
And every time that you upload a video it will have these tags by default.
This just may make your work easier and you can set up some settings
for your video when you want to
upload and you write the next one is branding so go to the channel here
and under the last one is branding
OK so you can choose a PSG image and this will put a logo like a
watermark on all on your videos when
you want to upload them.
OK.
This is good.
But my videos if you pay attention for example somewhere where is it.
Okay let me show it this way.
Somewhere somewhere around here I have my logo all the time when I
record it so I don't add new another
watermark to my YouTube channel.
But you can do it as well.
So the next thing is advance the channel's keyword connect to AdWords
website and Google Analytics so
you can come to advance here.
So here you can add your Google Ads account you can link to to an
icon.
So later when you want to do marketing you can easily go to your
Google ads and create a new campaign
for a YouTube video and so on.
The next thing that you have to do go to basics and here add some
more keyboards.
This is for your channel.
So add keyboards connected to what your channel is about.
All right.
And write down the location.
There is another thing that you have to do.
Go on other settings.
Advance channel settings click on it.
And here you can connect it connect your YouTube channel to a website
because later you can use it for
marketing and also you can go to Google and LTE create a property and
add the idea of that property
here.
So you can track your youtube as well.
OK.
These are the steps that you have to take in the new version of YouTube
creators studio on the classic
words and if you come on their channel you have upload device
branding and advance and all the things
that we talked about exists here beside that.
Here we have a statues and features so you can come and see what
you can do with your YouTube account
for example there are some three things here for me that it is off and I
can do it.
And if you need something for example if you want to have a custom
you are for your YouTube channel
and it is all for you click on learn more and it will tell you how you can
get it.
What steps you have to take.
OK.
So more or less that was all about YouTube fundamentals right.
Now I suggest you two if you don't have any youtube channel right now
for yourself go to YouTube create
a new one and practice set these things up and this way it will.
What we talked about will remain in your mind much longer.
OK.
On the next part we are going to talk about some advanced YouTube
marketing strategies.
So if you have any questions don't forget to write it down for me.
And let's go for the next one.
96. Youtube marketing strategie
So during this part you are going to talk about some marketing
strategies for YouTube.
So first of all there is two important things that you have to know about
YouTube on YouTube.
You are going to make two different type of videos.
One of them is called Wild videos which is somehow about storytelling.
And the other one is content video.
Now there are some differences here on Viral Video.
You can not do promotions.
You can run the ads from promotion.
I mean you cannot use the video to mention a business that.
All right.
This is for example have a story inside your video.
And the result of that the story be your business OK.
You cannot do it for Wild videos because if you do it it won't become a
viral video.
Now the thing is that it is better to be emotional because it will push
people to share it over and
over with their friends.
OK.
When people watch a YouTube video and that YouTube video hits their
emotions and they feel bad or they
feel good or they feel for example excited happy.
These kinds of emotions they start to share it with their friends.
They will send it to their.
For example friends list.
And this way you will get more views and a lot more people will be
attracted to your business.
But on the other hand content videos are a.
For example how to videos entertainment videos.
Okay.
And on these videos you can do promotion.
You can for example talk about a pen and at the end of it ask people to
click on the link below to visit.
For example our Web site that we sell for example this pen.
Okay you can do this kind of things on how to videos.
And generally it is called content video.
So according to these two types you have to think about how you want
to create content for any type
of business the game you want to focus.
It should be both but how you want to do it.
For example I'm going to mostly focus on viral videos or I'm going to
mostly focus on content with you
both of them will work.
But if you select one of them and only work on that it will work but in
general if you have both of
them you are going to get much more results.
Okay.
This is one of the strategies that most people don't know about it and
most people don't apply it.
For example for a person who just reviewed different gadgets.
They want you to create viral videos.
OK but if you try to create both of these type for a business it's going to
be great.
OK.
So the next thing that I want you to pay attention is about using a
focused keyword.
Now a focused keyboard.
Let's say for example I will create a video about marketing.
Now it can have a lot of different keywords inside incited like for example
for the 50 keywords but
it must have one main focus keyword a phrase made with two or three
words game.
And that is called Focus keyboard.
We have it on when you want to create a page we have that and you
have to use this focused keyboard
on the title of the video and the description of the video on videos file
name.
For example you want to upload the video file on YouTube before you
upload it change the name.
Add that focus here to the name of the video as well.
OK.
You must have it on the video tags.
We talked about the tags before here.
We added some default tags somewhere around here.
And when you want to upload a new video you can add more tax to it.
So don't forget about the focus keyword here.
And also if you think about the focused keyword before you build the
video it is much better because
this way you have if you mention it inside the video it will also have
effects on the CEO inside YouTube.
Let's say I create a video and I talk about YouTube marketing strategies
like this.
These three words are my focus keyword and inside my video.
I have it all in all of these places and inside my video.
I mention YouTube marketing assertiveness for example five times in six
seven minutes.
OK.
Also I create caption for my video.
And in that caption this focused keyboard will appear as well.
This way it will help a lot to rank higher in youtube search.
So these are the two strategies that I wanted you to pay attention and
also there is a tool here.
Rapid tags that I or you can click on it and the link that I mentioned or
come here on and on that you
are all part of your browser.
And right.
Rapid tags that I owe.
And here you can use a tool for free.
And you can write down the name of your video.
The title of your video for example.
Advance YouTube marketing strategies.
You can write down the name and it suggests you a list of tags.
This will make your work much easier.
It will suggest more tags.
And it will give you some ideas about what kind of tags you can use on
your video.
Right.
So generally that was all about this YouTube marketing strategies.
If you have any questions don't forget to write it for me.
And if you're ready let's start the next section.

Section documents
YouTube fundamentals
Before we get to advanced stuff about YouTube, you need
to set up the channel and then follow some general steps to
optimize it. So let’s have a look at the steps written below.
• Cover photo
• Must show what your channel is about
• Must indicate when you will upload videos. Ex:
New episodes every Friday
• A simple look and optimized for all devices
• Channel pic
• Company logo or closeup face
• Channel setting
• Upload defaults
• Branding
• Advanced
• Channel’s keywords
• Connect Adwords
• Website
• Google analytics

Advanced YouTube marketing strategy

By now you have optimized your YouTube channel and it is
ready to use. There are 2 main types of videos on YouTube
which :
• Viral video > storytelling
• There is no promotion
• Better to be emotional > push people to share it
over and over
• Content video
• How to, entertainment, …
• Has promotion
There are some general tips for YouTube marketing like
writing a description which includes CTA right at the
beginning and link to all of your channels in other platforms
at the end.
For each video, you must have a focused keyword and use
it in all
• Title
• description
• Video file’s name
• Video tags
• Mentioned in your video (and caption) several times
There are some tools that will help you to add tags easier
like Rapidtags.io , just paste the title and it will provide
several tags connected to your video.
98. Introduction to managing clients
Welcome to the next section which is about how you can manage your
clients after signing the deal.
So during this part we are going to learn about billing form and payment
methods.
Three rules of client retention.
And finally we are going to have how to increase the clients.
All right.
So if you're ready let's start our first lecture on this stuff.
99. Billing & payment methods
So welcome to the first lecture on this topic on how to manage your
clients after signing a deal and
the first thing that we are going to focus on because it is important is the
billing form and payment
methods.
Now either we can include it on your contract or you can make it
separately about the billing authorization
for this will make you authorized to charge your client to charge their
credit card every month based
on this contract.
Okay so you and your client both must have a copy of this.
You must mentioned the billing date and billing amount and also the
form must be notarized.
Okay.
It must have the notary stamp on it.
Right.
So this is the first thing that I wanted you to pay attention as I mentioned
before you can have it.
You can combine it with the contract or you can separate it from
contract.
I suggest you to do it separately because as you go forward the client
may change.
May want to change the bill.
The billing authorization form two for example this month they may want
to use the 1000 dollar package
but the next month they may want to use their five thousand dollar
package.
This way you don't need to change your contract.
Only you will change the billing authorization form.
Right.
So the next thing is that you should pay attention to take the business
car not a personal car.
Okay.
When you want to get the information about the car so you can charge it
and make sure that it is a business
card because if it is a personal card later you will you may face some
problems along the way.
These are some websites that will help you with the billing process.
And I wrote down some information about them.
For example if you use prepaid dot.com they will every month for
example when you charge your client
they will take 3 percent almost 2 percent plus 30 cents from each
transaction.
You can use paypal if they use 3 percent that they have some hidden
fees.
You have to read more about their conditions and be sure about these
systems select the one which is
best for you.
You can use banks but you have to go there you have to speak with
them.
If you use banks at the beginning it is a little bit difficult comparing to the
other platforms but
along the way it would be much easier and also their numbers may
decrease.
Okay.
It depends on the bank obviously but I suggest you to go there and
speak with different banks to know
more about their conditions.
The other one is pioneer.
You can use pioneer to charge people to charge your clients.
But before that you have to go on Pioneer dot com and provide some
information about your business and
they have to approve it approve this way as a way for you to make
money.
OK.
It is easy but you have to do it.
It doesn't take that much time.
The next one is a strike which is also famous.
You can use it.
I didn't remember the fees for these two so I did and write them not
always send a reminder before and
after each transaction to your client.
So every time that you want let's say you are going to charge your client
at for example 20 of every
month.
OK.
Several days before for example two days two days before the billing
date.
For example on 17 send them a reminder that hey in three days you
have for example this payment and
after you received the payment send another notification that hey we
received a payment thank you.
OK.
This will help you a lot in keeping everything clean with your clients.
Right.
So these were some general information about billing form and payment
mentors.
And the next part we are going to talk about three rules of client
retention.
So if you have any question Do not forget to write it for me.
And if you're ready let's jump into the next lecture.
100. 3 rules to keep clients
So the next thing that we are going to talk about in this lecture is three
rules of client retention.
Now signing the deal with your client is half of the me.
The other half is to do your best to keep them as your client as long as
you can.
So here we are going to learn more about three rules that will help you
to keep your clients longer.
So the first rule is to set expectations right at the beginning.
Now this is important.
Usually most people have problem at this stage but if you use this rule it
will help you a lot to make
your clients happier.
Right so how you can how you should set the expectation.
First of all for example you can come and say oh I'm going to deliver one
pen by the end of this for
example month.
All right.
So they start to expect one pen from you.
And by the end of the month you can come and deliver three pens.
They will be so happy about it.
They will be surprised and they will like you more.
OK.
They think they're sort of seeing that.
All right.
This guy really is a professional.
But if you come and say at the beginning that I'm going to deliver six
pens by the end of the month
and at the end of the month you just deliver three pens they will be mad
about it and they will think
you didn't do your job the right way.
Okay.
So this way most people come very big at the beginning.
Oh I'm going to deliver six pens by the end of the month.
But at the end of the month they get a start.
So act wisely and set the expectations right at the beginning.
Okay.
Explain the process.
This is the next one.
Explain what are you going to do so you can tell them that.
All right.
During the first week we are going to work on this topic during the
second week we are going to work
on this topic and finally by the end of the month we will get to these
steps.
Explain the process how you are going to do it when things are going to
happen.
The next rule the second rule is that look like an authority.
You must look like a person in charge.
Contact them every one week two weeks one month depending on their
pace.
This will help you to look more like a professional.
OK.
You can contact them every for example every two weeks and let them
know that hey during the past two
weeks we did these things.
These steps are done.
And I also send the results charts for the work that we did during the
past two weeks to you.
It's on your e-mail you can check it you can contact them and give them
a general information about
the process about the work that you did.
OK.
This will help you to look more like an authority.
The third rule is to build a relationship building a business relationship is
OK but building a friendship
is completely another story.
My mentor used to tell me that
people don't sign deals in the conference room they sign deals in the
golf course.
The reason is because people are willing to walk with their friends
comparing than some are strangers.
OK.
So along the way I suggest you to build a friendship with your clients.
You can take them out to dinner.
You can spend more time with them.
You can I have seen it a lot.
You can travel.
Invite them on a business trip to a conference and this is spending time
this building your relationship
will help you to keep them as a client much longer.
And also it will lead to making a lot more money.
I have seen it a lot in different businesses that people who made
friendship in their business.
They made more money from their clients.
Okay.
So this is my suggestion to you.
Followed this rule.
I can say it is the most important one in these three rules.
All right.
Send gifts.
It will help you to make a relationship
the first area that we work with our accounting firm.
We send them some gifts.
We send them some wines.
And after that I think it was last year.
They send us.
For example wine but they design a very beautiful wooden case and
they hacked our company's name on
it.
And I still kept it.
It's very beautiful so sending gifts also will help you to build a
relationship.
This is a story that I said it was an example.
OK.
So include them in your email list.
Send social media updates educate them regarding your profession
which is marketing and let them know
that you are the expert in this topic.
OK.
So these were the three rules that will help you to keep your clients
longer on your list.
So on the next part we are going to talk about how to increase the cry of
your clients.
So if you're ready let's jump into the next lecture.
101. Increase the ROI of your clients
So how you can increase the R eye off your clients first of all for those of
you who don't know what
is R or I.
It is call to return on investment.
Now when client your clients sign a deal with you they are investing in
you.
For example they are investing two thousand dollars per month in you
and the return must be higher than
that.
K The return for example you have to increase their says by for example
four thousand six thousand dollar
so they look at it and they say all right it worth it.
The investment that we made in this social media marketing agency is
working.
So how you can do that.
In general you have to your main job here is to deliver is to bring more
customers.
Okay.
And by bringing more customers you will increase the set.
Now you must have you must build a 30 day game plan.
Marketing is not just like for example you can you cannot come and say
that all right for this business.
We are going to create an ad on Facebook and we are going to run this
ad and direct people to the sales
page and we are going to generate money.
It's not going to be as simple as that.
If it was that simple nobody need a digital marketing agency.
Okay.
So you must build and a strategy a game plan.
Okay first of all you are going to do these as these strategies from here
we are going to do these.
If for example these two didn't work we are going to for example go for
the next plan.
We are going to apply these strategies.
We are going to use for example YouTube platform we are going to use
Instagram our platform.
If it didn't work we are going to use for example Pinterest and song.
Okay.
You should make a strategy step by step.
You should know in general what steps you are going to have ahead of
you and what is the goal by the
end of this strategy.
So create a 30 day game plan so how you can understand this plan is
working or not.
In general it is obvious but you can use this we love to have the right
calculations.
So the purchase frequently multiplied by purchase quantity will be the
result of your game plan.
So let's say on average how much a customer will spend in the store.
Let's say for example they spend 50 dollar in average when a customer
visit the store.
Multiplied by the purchase quantity for example 50 purchases in a day
and this will be the.
This will be the result of your game plan.
So you can do this for everyday you can do this for every week or every
month and track and make it
a chart for it and see if it is rising or if it is decreasing.
Okay.
This way you can understand that your business plan is working or not if
it is good.
If it is working double down on it invest more on this plan.
If not redesign it and try to come up with another marketing strategy that
increase the sales for your
client.
All right.
So that was all about increasing the ROI of your clients.
And in general about managing your clients.
So at the beginning we talked about billing form and the payment
methods and then we learned more about
three rules that will help you keep your clients and what you should do
to increase the return of investments
for your clients.
So if you have any question regarding these topics write it down for me.
And if you are ready let's go for the next part.

Section documents
Billing form and payment methods
There are some general instructions to follow for you. For
now, we will focus on the payment system.
• Billing authorization form
• You and your client both must have a copy
• Billing date
• Billing amount
 • Notarize

Pay attention to take the business card not personal.

Otherwise, you may face some problems along the way. You
can use some online platforms for the payments and
transactions like:
• Propay.com
• 3.35% +$0.30
• Paypal.com
• 3% + some hidden fees
• Bank
• Payoneer.com
• Stripe.com
Note !!! Always send a reminder before and after each
transaction.

3 Rules of client retention

Sign a deal with a client is the first half of the way, and the
other one is to keep it. Below I have mentioned 3 rules that
will help you to keep your clients much longer.

• Rule 1: Set expectations

• I suggest bringing the expectations a bit lower than
what you can deliver
• Explain the process

• Rule 2: Look like an authority

• You must look like a person in charge
• Contact them every
• 1 week
• 2 weeks
• 1 month
 • Depending on their pace

• Rule 3: Build a relation

• Try to make a friendship
• Send gifts
• Include them in your email list
• Send social media updates
• Educate them regarding your profession
• Let them know that you are the expert

How to increase the client’s ROI

The main job that you as a social media marketer have is to
increase the RIO (return on investment) of your client by
bringing more sales. The first thing you have to do is to:
Build a 30-day game plan
look at marketing more strategy, that from where you are
going to bring traffic, what do you need for it, when it must
be done, how people are going to buy the product and so
on. Get your client on every platform, and see which ones
are the best for their business.

Cultivating customers:
There is a formula that will help you figure out if this is
working for the business or not. Create a chart according to
the formula bellow.
Purchase frequently x purchase quantity = game plan
result
• If it is good, then double down
• If it is bad redesign a new income stream
103. Introduction to SEO