6.

0 MARKETING PLAN

6.1 PRODUCT/SERVICE DESCRIPTION (example only)

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6.2 TARGET MARKET
6.2.1 Geographic segmentation

Divide your market by geographical areas, such as by city, county, state,

region, (like the West Coast), country, or international region, (like Asia).
Divide the market into rural, suburban, and urban market segments. And,
you can segment a market by climate or total population in each area.
6.2.2 Demographic segmentation

Market segmentation based on age, race, religion, gender, family size,

ethnicity, income, and education and ect. Demographics can be
segmented into several markets to help an organization target its
consumers more accurately. With this type of segmentation, an
organization can categorize the needs of consumers.
6.2.3 Psychographic segmentation

Market based upon consumer personality traits, values, attitudes,

interests, and lifestyles. Segmentation will allow you to better develop
and market your products because there will be a more precise match
between the product and each segment's needs and wants.

6.3 MARKET SIZE

6.3.1 Population table

Location: A

TYPE CONSUMPTION TOTAL (RM)

50 X 30 UNITS X RM10 15,000
MINI STORE
20 X 150 UNITS X RM10 30,000
WHOLESALER
25 X 100 X RM10 25,000
SUPERMARKET
70,000
TOTAL

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Location: B

TYPE CONSUMPTION TOTAL (RM)

40 X 30 UNITS X RM10 12,000
RETAILER
15 X 150 UNITS X RM10 22,500
WHOLESALER
15 X 100 X RM10 15,000
AGENT/BROKER
49,500
TOTAL

Location: C

TYPE CONSUMPTION TOTAL (RM)

60 X 30 UNITS X RM10 18,000
RETAILER
25 X 150 UNITS X RM10 37,500
WHOLESALER
25 X 100 X RM10 25,500
AGENT/BROKER
80,500
TOTAL

Location: D

TYPE CONSUMPTION TOTAL (RM)

50 X 30 UNITS X RM10 12,000
RETAILER
20 X 150 UNITS X RM10 22,500
WHOLESALER
25 X 100 X RM10 15,000
AGENT/BROKER
70,000
TOTAL

6.3.2 Total market size

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 Total location A+B+C+D = RM70, 000 + 48,500 + 80,500 + 70,000

= RM270, 000

6.4 MARKET SHARE

6.4.1 Before enter market

COMPETITORS PERCENTAGE (%) RM

A 50% 135,000

B 30% 81,000

C 20% 54,000

TOTAL 100% RM270,000

6.4.2 After enter market

COMPETITORS PERCENTAGE (%) RM

A 50% 135,000

B 25% 67,500

C 15% 40,500

YOUR COMPANY 10% 27,000

TOTAL 100% RM270,000

Expected sales = RM27, 000 (YOUR COMPANY)

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 6.5 SALE FORECAST
Month Sales Collection (RM)

January 27,000

February 27,000

Mac 27,000

April 27,000

May 27,000

Jun 27,000

July 27,000

Aug 27,000

September 27,000

October 27,000

November 27,000

December 27,000

Year 1 324,000

Year 2(5%) 340,200

Year 3(10%) 374.220

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6.6 MARKETING STRATEGIES

Market strategy is one of the important parts of running a business. Marketing

consists of 4 key variables. These 4 variables are:
● Service

● Price

● Place

● Promotion