Project Information

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Alfalfa appreciates the profound friendship of the Mekong, the fragrance of it's
Project Name
purple flowers floats Six Lancang-Mekong countries
In order to fully implement the initiatives of Lancang-Mekong Cooperation and
South-South cooperation, our team has put forward a set of scientific and
reasonable plans for training "new types of farmers and herdsmen" in order to
attract more young talents to work in the agricultural field and contribute to the
revitalization of rural talents in the Lancang-Mekong region. This project is
based on more than 40 years' research foundation of alfalfa by four generations
of scientific researchers in Qinghai University. Under the guidance of teacher
Li Xiaoan, a core teacher of scientific research, and Teacher Duan Xiaoming,
chief expert of TCM planting in Qinghai Province, high-quality alfalfa seed
resources (see figure 1,2,3,4,5)with strong drought resistance, cold resistance,
heat resistance and salt tolerance will be planted from the source of three rivers
Project to the countries in the Mekong River basin. At the same time, our team
Introduction creatively proposed that alfalfa be added with a certain proportion of medicinal

(within 500 words) residues such as astragalus and bufolum to develop a functional forage feed,
which can effectively improve the anti-blight ability of cattle and sheep, reduce
the use of antibiotic drugs, and greatly improve the quality of beef and mutton.
This is not only the efficient utilization of traditional Chinese medicine
residues, but also the formation of alfalfa residues synthetic feed fattening
cattle and sheep, cattle and sheep dung as fertilizer for planting traditional
Chinese medicinal materials. At present, the alfalfa in our team has broken
through the restriction of overwintering above 3000m, and can even
successfully overwintering at 3800m. Therefore, our team has enough
experience and technology to plant alfalfa in the Mekong River basin, export
high-quality alfalfa seeds, teach mature planting technology, implement the
concept of the Belt and Road, carry out Lancang-Mekong agricultural

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 cooperation and exchange plan, and improve a set of practical plans for
cultivating educated and technologically savvy "new farmers" in the six
countries.

Figure 1Group photo

Figure 2 Picture of alfalfa in full bloom

Figure 3 Campus base

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 Figure 4 Alfalfa seeds

Figure 5 Alfalfa seeds

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 A.Project Context

The illegal import of frozen meat abroad in Myanmar has had a great
impact on the breeding industry in Myanmar, and the domestic corn is almost
all for export, rarely used for feed production, and the price of corn is high,
even if used for feed production, it will lead to high costs. And engaged in
farming in Burma is mainly family breeding, increase the burden of the
veterinary, and we this functional alfalfa feed project if can implement depth in
Burma, then will save great veterinary cost for Burma, at the same time we can
also send experts church local farmers and herdsmen planting technology, truly
implement the Belt and Road concept.

Although the livestock developed in Laos, the lack of advanced breeding

technology is a key factor restricting the development of animal husbandry in
Laos. Take yellow cattle as an example, due to long-term inbreeding, the breed
is degraded, and the size grows smaller. Some farmers lack fattening
Theme technology, and the beef cattle sold are thin, light weight and low price. At the
Interpretation same time, due to the weak epidemic prevention technology of animal
(project husbandry and poultry in Laos, bird flu outbreak occurs almost every year,
background and leading to large-scale killing of poultry and causing huge economic losses to
strategy) farmers. Through crop rotation, our alfalfa can not only improve the local soil
conditions, improve the soil fertility, but also enhance the ability of cattle and
sheep to resist diseases, which can be said to kill two birds with one stone.

There are two deficiencies of animal husbandry in Vietnam. First, the lack
of awareness of safe breeding, and the inadequate prevention and control of
infectious disease such as cattle, avian disease and swine fever; second, the
imperfect animal husbandry industry chain, the complete animal husbandry
industry chain should include upstream seedling enterprises, feed supply
enterprises, additive supply, drug supply enterprises, downstream slaughtering
enterprises, processing enterprises and sales enterprises, the imperfect
industrial chain leads to the relatively single animal husbandry products in
Vietnam, which greatly limits the development of animal husbandry.

In order to effectively solve the above problems, Our team has conducted
sufficient research, Innovative propose three mutual support, 1.Alfalfa is
planted from the source of the three rivers to each region of the Lancang River

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and the Mekong River basin, Seeds and technology will be provided by our
team; 2. Alfalfa and Chinese ancient medicine astragalus and bupleurum fodder
according to a certain proportion to make a functional forage feed, Thus
reducing national spending on cattle and sheep epidemics, Save the breeding
cost of farmers and herdsmen; 3. Development of traditional Chinese medicine
residue into alfalfa feed, The feed for the fattening of cattle and sheep, Cattle
and sheep dung feeds back Chinese medicinal materials and alfalfa. Relying on
Belt and Road, we will carry out the Lancang-Mekong agricultural cooperation
and exchange program to promote agricultural exchanges among other
countries. Based on the advantages and disadvantages of China and the other
five countries, the team put forward the following strategies.

B.Project Strategy

a. Chinese functional alfalfa feed is exported to five countries

As a highly nutritious legume grass, alfalfa can be used as animal feed to

improve the overall income of the breeding industry. At present, has developed
green big 1 (see figure 6,7) alfalfa in 3200 meters in Hainan just examine
triangle city sheep farm and Republican mei village demonstration base
planting nearly 2000 mu, 2013 around 2800 meters in Gansu Province, Gulang
County, Gufeng Township Wangfugou village mountain dry farming on the
slope,planting green big 1 alfalfa nearly 20000 mu, growth in the second year
survival rate of more than 90%, second year to 6 year on average mu of green
dry.Grass is 500 to 800 kg, equivalent to 20-40 times the grass yield of natural
grassland, and the crude protein content of alfalfa is 2-5 times higher than that
of natural grassland grass.

Figure 6,7Alfalfa planting base

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Significant ecological and economic benefits have been achieved. Farmers and
herdsmen grow green big no. 1 alfalfa, increased per mu.Charge up to 200 yuan
to 400 yuan. And our project is based on the crystallization of four generations
of research scholars, in the leadership of Qinghai university, provincial
department and forestry and strong support and funding, four years of relay
research has achieved high altitude alfalfa planting, and the alfalfa
overwintering rate as high as 90%, rich protein content, good palatability, solve
the problems such as winter feed transportation difficulties.

The six Lancang-Mekong countries have shared the same river since
ancient times and have a long history of agricultural cooperation. They have a
strong desire and demand to jointly solve hunger and poverty, enhance
agricultural production capacity and achieve sustainable rural development.
The team added the Chinese medicine astragalus with high crude protein
content to the existing alfalfa feed, and exported a functional alfalfa feed at low
price to the five Lancang-Mekong countries, so as to solve the problems of
high feed import cost, frequent cattle and sheep diseases and low meat protein
content in the Mekong River countries.

b. Cattle and sheep from the five Mekong countries are exported to China

China's agricultural development is increasingly subject to environmental

and resource constraints, and the growth momentum is gradually slowing
down. Vietnam, Thailand, Myanmar, Laos, Cambodia and other traditional
agricultural countries in the Mekong River basin have great potential for
agricultural development, but they are still restricted by investment and
productivity in the process of agricultural development. Therefore, it is
necessary to strengthen cooperation with China. Meanwhile, Premier Li
Keqiang first proposed the Lancang-Mekong River cooperation at the China-
ASEAN Summit in November 2014, which was formally established in
November 2015. Although China has a trade deficit with Mekong countries,
China has no trade protection and is willing to import more high-quality
agricultural products. China's large population base is subject to the pressure of
domestic water resources and land, and the demand for meat, milk and eggs is
very great. Therefore, increasing the import of fattening cattle and sheep from
the five countries can better promote the agricultural cooperation, exchange and

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development, create highlights under the Lancang-Mekong Cooperation
mechanism, and promote China's opening up and the construction of "Belt and
Road".

C. Project outcome

Figure 8 Results 1

Figure 9 Results 2

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 Figure 10 Results 3

Figure 11 Results 4

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 Figure 12 Results 5

Figure 13 Patent 1-1

Figure 14 Patent 1-2

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Figure 15 Patent 2-1

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Figure Figure 16 Patent 2-2

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 A.PEST analys
a.Politics
In November 2014, Premier Li Keqiang first proposed the Lancang-
Mekong Cooperation (hereinafter referred to as "Lancang-Mekong
cooperation") at the China-Asean Summit, and it was formally established in
November 2015. The proposal aims to expand political and cultural exchanges
and cooperation among Mekong countries on the basis of economic
cooperation. As a big agricultural country, agriculture plays a very important
role in the economic development of the Mekong countries. In January 2018,
the second Lancang-Mekong Cooperation Mechanism Leaders' Meeting was
held in Cambodia, at which the Five-Year Lancang-1 Mekong Cooperation
Plan (2018-2022) was signed. It announced the promotion of trade cooperation
in agricultural products among countries, sustainable agricultural development
and plans to establish a unified agricultural market in Lancang-Mekong
countries. On November 15, 2020, China officially signed the Regional
Comprehensive Economic Partnership (RCEP), an agreement initiated by
Problem Analysis ASEAN. In the area of tariffs, over 90 percent of trade in goods within the
(market analysis, region will be tariff free within 10 years after the entry into force of the RCEP.
feasibility analysis) On March 8, 2021, the Chinese government officially announced the approval
of the RCEP. With the deepening of the Belt and Road Initiative, the
agricultural trade between China and ASEAN will usher in new development
opportunities, and the economic, even political and cultural relations between
China and countries in the Mekong River region will become closer.
b. Economic
Since the 2008 financial crisis, the trend of anti-globalization has
gradually increased. In the government Work report delivered by Premier Li
Keqiang at the Fifth session of the 12th National People's Congress on March
5, 2017, anti-globalization was highlighted. In order to better resist the
economic deficit against globalization, the development of regional economy
becomes more important. Take China and Thailand as an example. From 2007
to 2018, the bilateral trade in agricultural products has been expanding. In
2007, the total trade volume of agricultural products was 1.867 billion US
dollars, and in 2018, the total trade volume reached 9.068 billion US dollars, an
increase of nearly five times, with an average annual growth rate of 15.45%.

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However, with the establishment of ASEAN Free Trade Area in January 2010
injecting new impetus into the development of agricultural products between
China and Thailand, China's agricultural exports to Thailand increased from
1.184 billion USD in 2010 to 1.734 billion USD in 2011. China's import of
agricultural products from Thailand increased from US $24.34 in 2010 to US
$29.24 in 2011. Therefore, competition and cooperation in the regional
economy are particularly important, and resource interoperability and technical
support between China and Mekong countries are more critical.
c.Society
The land resources of Mekong River basin countries are generally poor
and their land area is small, but they attach great importance to agricultural
production. Except Laos and Myanmar, agricultural land accounts for more
than 30% of their land area, among which, China and Thailand, as traditional
agricultural powers, account for 56.1% and 43.3% of their land area. However,
whether in terms of agricultural resource utilization efficiency or modern
science and technology dependence index, there is still a big gap between the
current level and the optimal utilization model. In addition to the characteristic
agricultural products of each country, other indicators are far lower than the
world average yield level.
In other words, although both are agricultural powers, they are definitely
not agricultural powers. Therefore, countries should try to get rid of the
problems of dependence on agricultural exports, low efficiency of agricultural
production and low international competitiveness of agricultural products. It is
urgent to improve the utilization rate of land, develop green science and
technology agriculture, and educate "new farmers" who are literate,
knowledgeable and good at management.
d.Technology
The level of technology determines the efficiency of agricultural production
in a disguised way. Among the countries in the Mekong River basin, Thailand
is stronger than the other four countries except China. Its excellent
informatization degree and infrastructure have laid a solid foundation for its
agricultural development. Second is Vietnam, although the indicators are
slightly lower than Thailand, but the indicators are more balanced, can provide
a sustainable and stable environment for agricultural development. Myanmar,

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Laos and Cambodia are very backward in the fields of infrastructure,
information technology, culture and science and technology. Although they
have rich agricultural ecological resources, the lag of agricultural
modernization limits their agricultural development. It is necessary to improve
the animal husbandry knowledge system of grassroots farmers, improve the
operation process of grassroots farmers, and influence agricultural production
from the perspective of science and technology popularization.
B. Feasibility analysis
a. Technical feasibility
Alfalfa has high yield, high nutritional value, high overwintering rate and
long silage rate, which is a very important protein supplement energy for
livestock in winter and spring. A large number of lateral branches and roots of
alfalfa crisscross to form a strong root network and nitrogen fixation effect,
which can increase soil organic matter content and facilitate the formation of
soil aggregate structure. Most high-quality herbage can only be planted in low-
altitude areas. This team uses existing technologies and high-quality alfalfa
germplasm resources to plant the developed alfalfa that can be planted at an
altitude of 3,300 meters along the Sanjiangyuan River to the Mekong River
basin, which increases the soil fertility of the basin and makes the Lancang-
Mekong River ecological environment more livable and suitable for business.
b.economic benefits - complementary scientific
Take China-Myanmar cooperation as an example. At present, there are 9.5
million cattle, 110,000 dairy cows, 1.8 million buffaloes, 2.1 million sheep and
5.4 million pigs in the whole country. In the form of raising, rural people are
family raising, belonging to small, medium and micro enterprises (smes), and
there are very few investors who can invest big money. In terms of feed, in the
past ten years, soybean cake and sesame cake were used as feed by feeders, but
now the price of soybean cake and sesame cake is higher than that of soybean
in the market, and the production is in short supply, so soybean has to be
imported from abroad as feed. As a large agricultural country, it would not
waste precious foreign currency if it could produce a well-supplied feed
market.
Taking China-Thailand cooperation as an example, the potential
coefficient and the potential index of agricultural trade and economic

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cooperation between China and Thailand are 0.72 and 128.09 respectively,
which shows that Thailand is not only the country with the closest cooperation
with China at the present stage, but also the country with the most cooperation
potential in the coming years. For the TSC index of Thailand's main
agricultural products, the competitiveness of livestock products has changed
from bad to good after 2014.
c. Promoting regional economic development
With the advent of anti-globalization, all economies begin to huddle
together for warmth, and regional economic development is particularly
important. How to build regional brand and enhance the competitiveness of
regional products has become the primary issue for each economy to think
about. Undeniably, the other four countries of Mekong River except Vietnam
still have problems such as dependence on China for export of agricultural
products, low efficiency of agricultural production and low international
competitiveness of agricultural products. Meanwhile, with the increasing scale
of China's agricultural trade in the global scope, China is more and more
dependent on agricultural products in the Mekong River basin compared with
other countries.
"Although China has a trade deficit with Mekong countries, we do not
seek trade protection and are willing to import more quality agricultural
products," Premier Li Keqiang said. Therefore, it is particularly important to
increase the quality of agricultural and animal husbandry products, improve the
quality of farmers and herdsmen, and build high-quality and high-level regional
brands through technology exchange and resource exchange.

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 A. Marketing Strategy (4P Model)
a. Product
The final granular feed is made in proportion from alfalfa, astragalus, chaihu
and other medicinal residues independently researched by our university.
Among them, alfalfa as a high-nutrient legume forage, can be used as animal
feed to improve the overall income of the breeding industry, but also has edible
value and medicinal value, in terms of water and soil protection, alfalfa can
effectively intercept precipitation, reduce surface runoff, and can improve the
physical and chemical properties of the soil, enhance the water holding
capacity and permeability of the soil, thereby playing the role of soil and water
conservation. The team has mastered the wintering technology of alfalfa at an
altitude of 3300m. As traditional Chinese medicine ingredients, medicinal
residues such as astragalus and chaihu can improve the resistance of cattle and
sheep to epidemics, as well as improve the finished ingredients and resource
Project Design utilization.
(marketing b. Price
strategy, The ultimate goal of this project is to build a brand livestock recycling industry
organizing chain in the Meilan River Basin, so it will choose the strategy of small profits
framework, and and quick turnover, reduce the selling price from the perspective of
budget) compressing costs and reducing profits, increase profits by overly large market,
quickly enter the market, provide effective supply, reduce the trial and error
costs of farmers and herdsmen, so as to promote the full play of productivity
and serve the society.
c. Channel (Place)
This project will give priority to countries and regions with high
transportation accessibility in China as pilots, and plan rail, road and even air
transportation to minimize transportation costs. At the same time, it is planned
to set up multinational companies in the later stage, change transportation from
direct transportation to node transportation network, use more flexible
arrangements to reduce transportation costs, and organically expand channels
by adding retailers and wholesalers.
d. Promotion
This project aims to build a characteristic brand of the Meilan River Basin,
increase the employment of farmers and herdsmen, improve the lives of

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farmers and herdsmen, and improve the breeding literacy of farmers and
herdsmen, so it will be promoted with the help of various regional agronomy,
animal husbandry conferences and forums in the Meilan Basin, and complete
the promotion of this project while improving project varieties and absorbing
various suggestions.
B.Organizational framework
The proposed company is modeled on a linear functional structure, as
shown in the figure. The board of directors carries out strategic planning, and
all decisions are made by the general manager appointed by the board of
directors to direct the work of each department, and each functional department
only needs to complete the corresponding tasks flexibly and organically. It is
planned to set up the administration department, planning and marketing
department, finance department, training department, production department, in
charge of administrative behavior, company planning and external marketing,
financial summary and analysis, new staff training and external teaching, and
product production.

Figure 17 Company organization structure diagram

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C. Budget (see table below)
Table 1 Cost Budget

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 A.Establish multinational corporations

To promote Lancang-Mekong agricultural cooperation, good

infrastructure construction of all countries needs a strong support. Mekong
countries' water, electricity, transportation and communications infrastructure is
relatively backward. Therefore, the team will rely on patented patents (as
shown in the figure below) to establish a multinational company as a later
vision of the project to reduce the cost of transporting feed. Teaching them how
to fish is better than teaching them how to fish. The company will teach our
team's alfalfa planting technology and functional feed processing technology to
the Mekong River countries to increase the employment rate and cultivate
educated and skilled "New type of farmers and herdsmen".

B.chance and challenge

The e present opportunity lies in the Belt and Road initiative and the South
-South cooperation initiative, and we have an established alfalfa cultivation
Project Outlook technology and an excellent alfalfa seed resource. Of course, we also faced
(promotion some challenges, such as how we could actually plant alfalfa in the Mekong
methods, chance River countries, how we could actually deliver our mature technology and
and challenge) seeds to a local farmer, and how we needed to overcome a communication
barrier in our language. Secondly, how should we combine with the local
characteristic agriculture or some local medicinal materials to develop a
characteristic feed for the local people? These are some of the challenges and
problems that we may face in the future. But I believe that as long as we six
countries united, these problems will be solved. We have the technology, we
have the seeds. As long as we six countries work together, I believe we will one
day realize our long-cherished aspiration of growing flowers across the six
countries, truly raise the incomes of local farmers and intensify agricultural
exchanges and cooperation among countries along the Lancang Mekong River.

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