Salesforce Marketing Cloud Syllabus

Topics for Marketing Cloud Training:

1. Introduction to Salesforce Marketing Cloud

 What is Salesforce and Marketing Cloud

 What is the scope of this course
 Where does the Salesforce stand (Compare to other competitors)
 A Walkthrough on the course content

2. What is Salesforce Marketing Cloud

 Navigation

3. Email Studio

 Overview and features

 How to perform Administration
 What are Subscribers
 What are lists
 All Subscribers List
 What is exclusion list, Publication lists & Suppression lists
 Data Extensions
 Create and Send an Email – Example and real time use case
 Classic Content
 Types of sends
 Send Logging
 How to perform A/B Testing
 What is Tracking and how to track

4. Web Studio

 Cloud Pages
 Landing Pages
 Microsites
 Smart Capture Form
 Basics of AMPScript
 AMPScript Functions
 Use-Cases

5. Content Builder

 What is Content Builder

 Emails
 Templates
 Content Blocks
 Best Practices
6. Contact Builder

 Data Sources
 All Contacts
 Imports
 Data Designer Overview
 Population
 Attribute & Attribute Groups
 Contact Deletion

7. Automation Studio

 Overview
 Create and Schedule an Automation
 Automation Studio Activities
 SQL Query Activity
 SQL Queries – Examples
 Data views & its usage
 Send Email Activity
 Import File Activity
 File Transfer Activity
 Filter Activity
 Data Extract Activity
 Wait Activity

8. Journey Builder

 Overview
 Journey Creation - Example
 Journey Templates
 Journey Entry Sources
 Wait Activity
 Send Email Activity
 Decision Splits
 Engagement Splits
 Random Splits
 Joins Activity
 Update Contact Activity
 Sales and Service Cloud Activities
 Overview & Examples
 Goals
 Journey Settings
 Journey History & Reports
 Administration
 Best Practices

9. Marketing Cloud Connect

  What are Connectors and why do we need them
 Installation Steps
 Real time scenarios and errors
 Troubleshooting

10. Analytics Builder

 Reports

11. AMPScript Core

 Salesforce Data Functions

 Lookup Rows Functions
 Core Functions with use case examples
 Overview of SSJS Activity

12. Mock Interviews with Questions and Answers Discussion

13. Overview of Mobile Studio, Social Studio and Advertising Studio