FUTURE OF AIRTEL

Submitted by:

AKANKSHA SINGH

B.COM (Hons)

A700461616007

MARKETING

Faculty Guide

PROF.(DR.) MANOJ JOSHI

DIRECTOR FOR VUCA STUDIES

A.B.S. Lucknow

(This project work is partial fulfillment of the requirement for the degree of
Bachelors in Commerce from Amity University Lucknow Campus, Uttar
Pradesh.)

AMITY BUSINESS SCHOOL

AMITY UNIVERSITY UTTAR PRADESH LUCKNOW

Acknowledgement

This project report would not have been possible without the support and guidance

of my teacher. I would express my heart-felt gratitude towards and, without whose

guidance and support, I would not have been able to understand the objective of

the project and this project would not have been complete. He has been really

understanding and supportive in explaining all the details with patience. I would

express my gratitude towards him for taking time out of him schedule to guide me

during the report.

THANK YOU
STUDENT’S CERTIFICATE

Certified that this report is prepared based on the term paper undertaken by
me in “FUTURE OF AIRTEL” From 14 JAN. 2019 to 13 MARCH 2019,
under the able guidance of assistant professor PROF(DR.) MAJOR JOSHI in
the partial fulfillment of the requirement for award degree of B.com from
Amity University, Uttar Pradesh.

Date: _____________

Signature Signature Signature

AKANKSHA SINGH PROF(DR.) MANOJ JOSHI PROF. ANIL KUMAR

SHARMA

(Student) (Faculty Guide) Director (ABS)

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Title of project report---------future of

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Enrolment no : A7004616007

Programme Name : B.com(h)

FACULTY CERTIFICATE

Forwarded here with a Major project report on “FUTURE OF AIRTEL” submitted by

AKANKSHA SINGH Enrollment No. A7004616007 , student of BCOM 6 Semester (2016-19)

This project work is partial fulfillment of the requirement for the degree of Bachelors in
Commerce from Amity University Lucknow Campus, Uttar Pradesh.

PROF. (DR) MANOJ JOSHI

AMITY UNIVERSITY,

LUCKNOW CAMPUS

UTTAR PRADESH
CONTENT

CHAPTER-1

 INTRODUCTION
 OBJECTIVE

CHAPTER-2

 DATA ANALYSIS

CHAPTER-4

 RESEARCH METHODOLOGY
 CONCLUSION
INTRODUCTION

Bharti Airtel is an Indian global telecommunications services company based in New

Delhi, India. It operates in 20 countries across South Asia and Africa. Airtel
provides GSM, 3G, 4G LTE mobile services, fixed line broadband and voice services depending
upon the country of operation. Airtel had also rolled out its Volte technology across all Indian
telecom circles except Jammu and Kashmir and Andaman and is likely to launch in these circles
soon.[6] It is the second largest mobile network operator in India and the third largest mobile
network operator in the world with over 438.04 million subscribers. Airtel was named India's
second most valuable brand in the first ever Brandz ranking by Millward Brown and WPP plc.

Airtel is credited with pioneering the business strategy of outsourcing all of its business
operations except marketing, sales and finance and building the 'minutes factory' model of low
cost and high volumes. The strategy has since been adopted by several operators. [10]Airtel's
equipment is provided and maintained by Ericsson, Huawei, and Nokia Networks[11] whereas IT
support is provided by IBM The transmission towers are maintained by subsidiaries and joint
venture companies of Bharti including Bharti Infratel and Indus Towersin India.[13] Ericsson
agreed for the first time to be paid by the minute for installation and maintenance of their
equipment rather than being paid up front, which allowed Airtel to provide low call rates
of ₹1 (1.4¢ US)/minute.

Airtel India is the second largest provider after Vodafone Idea Ltd of mobile telephony and
second largest provider of fixed telephony in India, and is also a provider
of broadband and subscription television services. It offers its telecom services under the airtel
brand, and is headed by Sunil Bharti Mittal.
Corporate structure

AIRTEL is credited with pioneering the business strategy of outsourcing all of its business
operations except marketing, sales and finance and building the 'minutes factory' model of low
cost and high volumes. The strategy has since been adopted by several operators. AIRTEL's
equipment is provided and maintained by Ericsson and Nokia Solutions and Networks whereas
IT support is provided by IBM. The transmission towers are maintained by subsidiaries and joint
venture companies of Bharti including Bharti Infratel and Indus Towers in India

Telemedia

Under the Telemedia segment, Airtel provides broadband internet access through DSL, internet
leased lines and MPLS (multiprotocol label switching) solutions, as well as IPTV and fixed line
telephone services. Until 18 September 2004, Bharti provided fixed line telephony and
broadband services under the Touchtel brand. Bharti now provides all telecom services including
fixed line services under the common brand airtel. As of September 2012, Airtel provides
Telemedia services to 3.3 million customers in 87 cities. As on 30 November 2012, Airtel had
1.39 million broadband subscribers.

Airtel Broadband provides broadband and IPTV services. Airtel provides both capped as well as
unlimited download plans. However, Airtel's unlimited plans are subject to free usage policy
(FUP), which reduces speed after the customer crosses a certain data usage limit. In most of the
plans, Airtel provides only 512kbit/s beyond FUP, which is lower than the TRAI specified limit
of half the subscriber's original speed The maximum speed available for home users under the
new V-Fiber program is 100MBit/s and with DSL is 16Mbit/s.

In May 2012, Airtel Broadband and some other Indian ISPs temporarily blocked file sharing
websites such as vimeo.com, megavideo.com, and thepiratebay.se, without giving any legal
information to customers. Airtel will be launching its Voice over LTE calling service in Mumbai
and Kolkata
In June 2011 the Economic Times reported that Telemedia Business was merged with Mobile,
DTH and Business in three separate parts respectively]

Mobile data service

Services under mobile data include BlackBerry services; a web-enabled mobile email solution
working on 'push technology'; a USB modem that helps in getting instant access to Internet and
corporate applications; Airtel Data Card, which enables accessing the internet anytime; Easy
Mail, a platform that provides access to personal/corporate e-mails independent of handset
operating system; and application services that shorten the queues at the billing section, off-load
the pressure on the billing staff and bring convenience to the user.
OBJECTIVE OF THE STUDY

1. To know about the company.

2. Challenges from 3g to 4g.
3. Future outlook of airtel.
4. Growth strategy of airtel.
5. To know about it recent trends.
INDUSTRY PROFILE

Being one of the fastest growing industries in India and having biggest number of user in all over
world makes Indian telecom industry. Mobile Phone industry in India contribute $400 Billion in
Indian GDP. Right now India is second largest smartphone market and all thanks to Jio phone,
we are ready to make it largest. Before reliance Jio enter into market, there were many
companies. But now the consolidation is going on. Reliance communication merge with MTS
and promoter is now near to done deal with Aircel. Telenor, New Zealand based company sold
business to Airtel. Vodafone Makes deal to merge with idea and Deconsolidation as losses in
Indian market makes them vulnerable in home country. All thanks to reliance jio, India become
largest data consumer all over the world. The growth is also fueled by Gov. initiative to connect
all villages via internet with Bharatnet. In second stage of Bharatnet, Private companies also
permitted to bid increasing the user base further in rural area.
SWOT ANALYSIS

Strengths

1. Renowned Telecom company: With its 19+ years of rich experience in telecom
industry this MNC had travelled far to become world’s 3 rd largest telecom operator
overseas with operations in nearly 20 countries.
2. High Brand Equity: It is one of the pioneer brands in telecommunication having a
high brand recall and with a whopping subscriber base.
3. Extensive infrastructure: With the formation of Indus tower & due to its partnership
with Idea & Vodafone, the infrastructure of Airtel has extended in all parts of the country
resulting into nationwide penetration.
4. Strategic Alliances: The company has top notch stakeholders,
namely Sony Ericsson, Nokiaand singtel, and the recent one being Apple. Such strategic
alliances boost the brand equity and the bottom line of the company.
5. Torchbearer of the telecom Industry: With its number 1 spot due to its excellent
services in developing economies, Airtel has interconnected the life of people in an highly
efficient way. Thus, where Vodafone is an external entrant, Airtel is a leading nationwide
player in India and the torchbearer of the telecom industry in India.
Weaknesses

1. Outsourced Operations: Outsourcing operations helped Airtel in lowering its cost.

But on the other hand, they are running the risk of being dependent on some other
companies which may affect its operations.
2. Venturing into African operations: Although it’s been 4 years that Airtel has
acquired Zain’s Africa business, but Airtel is still struggling to turn around the unit which
was bought at a whoppy 9 billion dollars.
3. High Debt: With its acquisitions turning out to bad investment, and credit being high
and margins being low, Airtel group is under high debt. Airtel does not have as deep
pockets as Vodafone.
Opportunities

1. Strategic Partnership: Partnering with smart phone companies is going to be a

smart strategy as far as MNP (mobile number portability in India) is concerned. This will
ensure fixed cash flows in the future and a higher customer base.
2. Market Development: With fierce competition in the telecom industry & shrinking
margins, venturing out in new markets/developing economies will prove fruitful for the
company.
3. VAS: VAS (Value Added services) is going to future of the telecommunication industry
& by specializing itself in this vertical Airtel can differentiate itself in highly competitive
market. With introduction of unique services, Airtel can avail higher margins.
4. Untapped geography of the current market: Although it is currently providing
3G & 4G services, but these services are limited to specific geographical locations.
Expansion of these services to most of its regions will help the company get more margins
and customers.
5. LTE: The whole wireless world is moving towards LTE (long term evolution or 4G).
LTE for mobile broadband can be a good solution for India where fixed broadband
penetration is otherwise low. Airtel has taken the lead with this version of LTE in 4 cities,
but deployment needs to catch up pace. Despite a weak LTE ecosystem in India, Airtel
should portray itself as the embracer of that technology. The company lacks nationwide
3G license with spectrum in 13 out of 22 telecom service areas. Airtel’s LTE network for
mobile broadband is still confined to only 4 cities in India.
THREAT

1. Government Regulatory Framework: With the auction of spectrum & change in

the government policies on a regular basis, it is a potential threat to the stability &
existence of this industry thereby affecting the players.
2. Competition: Price war in the home market and declining margins due to this is
adversely affecting the overall business of the group.
3. MNP (Mobile number portability): MNP gives the customer independence to
change the service provider while retaining the number and as Airtel charges are premium
over other service providers, it can see slump in subscriber base in the next fiscal year with
PAN India MNP applicable from May 3rd 2015.
Challenges faced by airtel

From 3g to 4g

The next 12 months will be challenging times for Bharti Airtel, as the Reliance Jio pricing
assault continues unabated to gain market share. The company, of course, was able to show some
profit this quarter, though some analysts had predicted that they will make losses for the first
time in decades.

Jio has three advantages over Bharti Airtel. One, it has a brand new only 4G network with an
operating cost which is far lower. Two, because of this advantage it can play the pricing game
much more effectively than Bharti Airtel without a similar squeeze in their margins. It wants to
grab 40 per cent revenue share. Currently, it is at 15 per cent. Three, Reliance Industries can
leverage its balance sheet with profits from its oil and gas business to raise funds from its own
internal accruals as well as raise debt at low interest. It’s a luxury which Bharti does not have.
And if Jio goes for an IPO, it could substantially deleverage the company.

Airtel is clearly concentrating on neutralising the first two advantages. It is investing over Rs 240
billion this financial year to upgrade its network (2G, 3G ) to 4g LTE as well as enable VOLTE
which is trail stages in various metros. And this comes on top of an investment of Rs 160 billion
last year. However, most analysts expect that it will take them around anything between 12
months before Airtel can increase its coverage of 4G from 66 per cent as determined by
OpenSignal, a research company, to come closer to Jio which is at 96 per cent as well as roll out
VOLTE.

That will help them in substantially closing the gap of lower cost of producing minutes by rival
Jio. But this investment, say telecom watchers, will not lead to any incremental increase in its
revenues, especially with ARPUs going down. It will only help them in retaining their customers
by upgrading their 2G and 3G customers to their 4G network without impelling them to shift to
that of Jio.

Bharti has already announced that it will close its 3G network by two years, though it still will
have to maintain the 2G play until all its customers graduate to new technology. So there will
always be a slight difference in their cost of operations with that of Jio even if they close in.

The second weapon which Jio has unleashed is its rock-bottom tariffs coupled with its feature
phones for free. Sure, many telcos like Bharti had assumed that the initial price offer would be
introductory in nature and limited for the first three to six months and Jio would also have to
bring tariffs up to sustain the business. Instead of matching them they went to the regulator to
take action against what they considered predatory pricing.

But they faced a double whammy: the regulator refused to intervene, and Jio continued with its
aggressive pricing even after March 31 2016 before which it was giving the services free to
customers. Realising clearly that Jio was not going to bring down tariffs at all, Airtel also hit
back and after a few months has been able to close in the pricing gap between the two, even if it
means a further erosion of margins. “With Jio planning an IPO the pricing pressure will continue
for 12-18 months as Jio would want to grab a larger share of the revenues before that,” says
a telecom watcher.

It is, however, a matter of debate whether Airtel could have bridged this gap by going for
upgradation of its network earlier, rather than wait for Jio and handing them the advantage. But
to be fair to Bharti, most of Jio’s customers have come from smaller players, especially the ones
which have closed operations or mergers like Rcom or Aircel to name a few. Airtel, on the other
hand, has been able to retain its own subscriber base.

The third advantage of Jio, of course, cannot be matched. But Bharti with a net debt to EBIDTA
of just under 3 is positioned very comfortably. So it has a lot of leeways to borrow more money
to take Jio on. And this is why last month it approved a plan to raise Rs 165 billion through a
combination of overseas bonds and through issuance of non-convertible debentures.
It also can raise substantial sums from monetizing its tower assets-its stake in Bharti Infratel as
well as in Indus Towers. Based on conservative estimates it can raise over $5 billion by selling
its 42 per cent stake in Indus Towers. It has already raised nearly Rs 130 billion by reducing its
stake in Bharti Infratel, in which it still has an over 50 per cent stake.

Telecom watchers say it also has some other key advantages-it has a vibrant 4G network
currently, and according to OpenSignal has download speeds, which are higher than that of Jio,
but disputed by one of the competitors. It also has consumer insights which Jio might take long
to match.

Sure, don’t expect any miracles in Bharti’s balance sheets. But clearly, it has a solid plan to
emerge from this challenge-even if it is with a few bruises.

India’s largest telecom company, Bharti Airtel, which is run by Sunil Mittal’s family, posted
54.5% drop in net profits -- a result of an intense price war started by Reliance Jio’s free internet
services.

The other reason for the fall in profits was due to demonetisation: the economic situation
announced by prime minister Narendra Modi that weeded out 86% of the country’s currency in
circulation, leading to the largest cash crunch India has ever faced.

Airtel posted net profits of Rs 504 crore for the three month period ending December 2016. In
the same quarter the previous year, the company had posted Rs 1,108 crore of profits.

According to data from Thompson Reuters, analysts had expected profits to fall marginally to Rs
1,087. Airtel just made halfway through those expectations.

In September, Reliance Jio launched its fourth generation (4G) wireless internet services, that
has led to a financially bleeding battle between telecom operators.

What Reliance Jio is offering, is “unfair competition”, Mittal had said at a conference in Delhi,
while launching Airtel’s payments bank business.
He had further added, “If there is anything free in the market it impacts the whole industry. Of all
the telecom operators in the market the impact is least on Airtel, but ‘free’ is a problem... The
revenue and margins are impacted.”

Airtel has also approached the telecom tribunal TDSAT, and urged it to direct the Telecom
Regulatory Authority of India to put an end to Mukesh Ambani-led Reliance Jio’s free services.
Airtel in its affidavit called the telecom regulator a “mute spectator” for allowing Reliance Jio to
continue offering free services beyond the stipulated 90-days period. TDSAT has asked the
TRAI to come to conclusion on the matter in “reasonable time”, hearing of which is due on
February 1.

Idea Cellular, too, has moved the telecom tribunal in a similar matter, HT had reported.

Airtel is the first company to announce its quarterly financial results. Idea Cellular’s results are
due in the next one week. In the September ending quarter Idea Cellular had posted 88% drop in
net profits, amid fierce competition. Things are only expected to spiral downwards from here.

Since Reliance Jio’s launch, Airtel has cut its data tariffs by 66%, fearing loss in market share.
An executive of another telecom company said that most of the dole outs are to retain customers.

The price war has also resulted in drop in revenue for Airtel as Mittal had indicated. Revenue fell
by 3% to Rs 3,336 crore.

With an aim to take on the booming competition in the Indian telecom industry, Bharti Airtel is
planning to launch 4G Volte service across India by the end of March 2018. The company has
already started testing the network in some of the cities and is planning to expand the same
shortly.

Currently, Jio is the only telecom operator who provides this service for voice calls. Other
operators also provide 4G services but are limited to data packs only. So, by launching this
service, Airtel will become the second operator to provide 4G Volte service on voice calls.

The company is also looking forward to introducing a new 4G feature phone in the market. Last
week, on the occasion of Reliance’s 40th annual general meeting, Mukesh Ambani launched
a 4G feature phone in the market at a price tag of rupees zero. Since then, analysts were saying
that the rival companies have to do something similar to compete with Jio. But, unlike Reliance
Jio, Airtel will be working with the phone makers to launch the phone.
“We do not intend to get into subsidizing devices and running the inventory as if we own them.
There is a difference between subsidizing and bundling. We have done that on the smartphone
side for many years. We will continue to look at bundling”, said Vittal.

He also stated that with the continuous rise in the 4G demand and 2G being confined to feature
phone users, the 3G network will suffer and might get wiped out completely from the market in
the future.

Airtel’s net profit for the first quarter of 2017-18 has also declined by 75 percent and stood at Rs
367 crore from 1,462 crores which were reported last year during the same period.
 Growth Perspective of airtel

After managing to have a profitable quarter (albeit with a large drop), against predictions saying
that Airtel will post a loss, CEO and MD Gopal Vittal thinks the company has held well in the
given environment. “After two years of industry mayhem and regulatory hits, we have held well
in terms of market share and margins. For us, the most important measure to track performance
in this period of heightened competitive intensity is getting more customers,” he said during the
conference call of Q4FY18 results.

Bharti Airtel has reported a net profit of Rs 82.9 crore and a consolidated revenue of Rs 19,634
crore last quarter. You can read more about the results here.

Five-pronged strategy

Global CFO for Airtel Nilanjan Roy announced the company’s five-pronged strategy for next
year while counting the progress in the previous one.

1. 4G was the most crucial aspect for Airtel, with emphasis on it throughout the call. Airtel said it
intended to win the 4G game by gaining subscribers by driving upgrade from 2G and 3G to 4G
in the network. “With lowering of prices, large chunk of our customers will upgrade over the
next few years which presents a massive opportunity for us to be the primary 4G provider.”

 “Each year, 130 million 4G devices are shipped to the country, with upgrade driving most of the
shipment.” The company said it is partnering with handset manufacturers. “In future low-end
smartphone can replace feature phone—for this we have partnered with Google to launch
Android GO-powered phones.” One of the reasons why Airtel is focusing on 4G is that it has a
higher ARPU.
2. Airtel said that high speed network is the backbone of any operator. “We have deployed 107,000
mobile broadband based station and launched VoLTE in 8 circles with plan to go national
shortly.” The company is also conducting 5G trials. The company invested massively in rollout
to create high speed broadband in India in 2018, and Capex was Rs 24,000 crore. Roy said that
similar amount can be expected for the next year, as the company pushes to provide widest data
coverage in line with its growth and revenue ambition.

3. The importance of new revenue sources especially over-the-top services has grown for the
company, as its relevance in user experience increase. “Consumption of video in India is
undergoing a tectonic shift, becoming more personal in nature, instead of community or group
based consumption.” The Airtel TV app currently acts as a content aggregator and has
partnerships with Eros Now, Alt Balaji and Hotstar. “The TV app is built on a highly scalable
video delivery architecture integrated with our 4G network.”

 Later during the call, a representative said that the app has 26-27 million monthly active
customers and growing. On the question of its monetisation, Airtel added that the focus as of
now is to get customers, have them spend more time on the app and consume more content.
“Once we get that behaviour going, charging a price for that content will be easier. How will it
be charged is a question that remains to be answered—subscription-based, monthly, half-yearly,
annual?” Airtel has announced that the app will remain free at least till June this year.

4. “War on waste” or simply cost efficiency will continue to be a company-wide focus. (This is a
key measure for the company to maintain profitability amid low ARPU and high Capex).

5. Africa business continues a steady growth in top and bottom line on the back of twin-engine of
data and mobile money. Net revenue grew 13.4% YoY this quarter. “Business has entered a
sustainable positive cash flow era. Strategy in Africa has focused on strengthening distribution
model, financing consumer experience via network modernisation.”
Other growth strategies.

Strategy for future: Pricing bundles are good as consumers demand it and are moving to it.
The only problem with them is that they are artificially low levels should have been at a higher
level. Because pricing is low, ARPU gets capped. At the same time, low prices are unleashing
greater consumption, which require better network capacities and investment. “So the pain we
are going through in this financial anomaly of revenue and CAPEX, is for the fight for the
industry in future. If you don’t do it you come out weaker at the other side because you don’t
have customers.”

Upgrade: we have recently launched Project Jump for mobile, where we offer free data for a
month to customers who move from 2G to 4G on our network, which has given us some decent
results. “When a customer shifts from 2G to 4G, we see a near doubling in ARPU,” an official
said.

Volte: Small amount of traffic is being carried on Volte, but the challenge is that devices have
to be certified. New devices are certified on our network and have the same specifications as our
Volte design, but they also need 4G Sims.

Data consumption: Daily data on mobile has increased to 20 petabytes per day for Airtel, an
exponential increase from the 1-1.5 petabyte consumption 6-7 quarters ago. Airtel said it added
15 million data customers in the last quarter.

Spectrum: Utilization remains low for the company. It has not “gotten the spectrum in some
circles from the Tikona acquisition”, which remains to be used. Airtel will also get Telenor
spectrum once the merger happens—1800 MHz in 6 circles. It will also acquire Tata’s spectrum
in three circles.
Distributors: Airtel has consolidated its distributors in the past 2-3 years into larger parties.
When asked about the revenue streams for retailers, a company representative said they make
money from customer acquisition is a which cannot be done online. Further, only 16-17 %
recharge online. He said that the shift from offline to online will be gradual change so we
prepared to make changes in the model.”

Acquisitions: Telenor merger is expected to be completed in Q1FY19 and is awaiting

approval from the DoT. Tata merger is expected to conclude by Q3FY19. As per company
officials, the consolidation of the two companies will not cause dip in Airtel’s margins.
Future Outlook for Airtel

Future outlook for Airtel will depend on following aspects:

1) Ability to sustain the fierce competitive environment with entry of new players.
2) Success on 3G services front.
3) Overseas expansion
4) Assistance in the form of diversification into new businesses under the Bharti Group.

India is set to witness entry of new players in the mobile services market. Names include Data
com having the backing of Videocon and HFCL Group, Loop Telecom backed by Essars,
Unitech’s telecom arm, Swan Telecom and Shyam which aspires to extend its foot print across
the nation. All these are considered to usher in a fierce competitiveenvironment. Rural segment is
likely to be the focus of most of these players to build subscriber base.

Bharti Airtel should do well to sustain this challenge as it has on its disposal the incumbent
operator advantage. The company is well positioned to expand its network in the remote areas of
the country. Also the fact that while new entrants will only have start-up spectrum of 4.4MHz for
use, Bharti will benefit from having more spectrum in most of the circles.

Bharti through its association with Singtel is also on the positive side as far as experience in
offering 3G services goes. IT is expected to bid for pan-India 3G licence and particularly for
metro circles where it is faced with the challenge of keeping a check on dwindling ARPUs.

Bharti offlate is aggressively eying acquisitions in the overseas market with a special focus
on emerging markets. Few months back it was in highlight for its proposed merger with South
African MTN which ultimately turned to be futile. But the company has repeatedly suggested that
it is on top gears to hunt for an acquisition in the global telecom sector.
Bharti Airtel is also diversifying into new businesses now. IPTV and DTH are considered to be
two services which may again result in reasonable subscriber addition to the company as well as
help it to increase ARPU from current subscribers.

More importantly its tie-up with Wal-Mart is widely perceived to take Bharti Enterprises to the
next level of Corporate Growth and consolidate its position not only in the Indian business
environment bur also on a global map.
RESEARCH METHODOLOGY

Objective

1. Challenges faced during 3G to 4G

2. Challenges ahead 4G to 5G
3. Future outlook of airtel
4. Growth strategy of airtel

The data has been collected from internet and from some magazines. The data is secondary data.
REFERENCE

1. "Overview". Airtel.in. Retrieved 12 November 2015.

2. ^ Jump up to:a b c d e "Bharti Airtel Financial Statements 2017". Bharti Airtel Ltd.
3. ^ https://s3-ap-southeast-1.amazonaws.com/bsy/iportal/images/Quarterly-report-Airtel-
Africa_B067D60302B126C55000FBCB4325398A.pdf
4. ^ "Press Release on Telecom Subscription Data as on 31st December,
2018" (PDF). www.trai.gov.in. 20 February 2019.
5. ^ "Bharti Airtel Number of Employees | BHARTIART.NS Calcutta". Macroaxis.com.
Retrieved 12 November 2015.
6. ^ "Shareholding Pattern | Bharti Airtel". Airtel.in. Archived from the original on 24 May
2012. Retrieved 28 June 2012.
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original (PDF) on 26 August 2012. Retrieved 28 June 2012.
8. ^ "Airtel Plans to Launch Its 4G VoLTE Services Later This Year, Says CEO". NDTV
Gadgets360.com. Retrieved 2017-07-10.
9. ^ "Telecom Subscription data, June 2015" (PDF). TRAI. Retrieved 30 October 2015.
10.^ "Airtel becomes third largest globally". NDTV. 30 June 2015.
11.^ "HDFC Bank named India's most valuable brand in BrandZ ranking". Archived
from the original on 21 May 2016.
12.^ Joji Thomas Philip (15 October 2012). "Bharti Airtel may merge India & Africa
operations by mid 2013 – Economic Times". Economictimes.indiatimes.com.
Retrieved 29 October2012.
13.^ "Business.in.com". Business.in.com. Retrieved 23 August 2010.
14.^ "HBR- Telecom's Competitive Solution: Outsourcing?". blogs.hbr.org. Retrieved 9
May2012.
15.^ "First break all the rules". The Economist. 15 April 2010. Archived from the original
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17.^ Jump up to:a b c "Sunil Mittal TimesNow interview". YouTube.com. Retrieved 1
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Conclusion

Bharti Airtel is an Indian global telecommunications services company based in New

Delhi, India. It operates in 20 countries across South Asia and Africa. Airtel
provides GSM, 3G, 4G LTE mobile services, fixed line broadband and voice services
depending upon the country of operation. Airtel had also rolled out its Volte technology
across all Indian telecom circles except Jammu and Kashmir and Andaman and is likely
to launch in these circles soon.[6] It is the second largest mobile network operator in
India and the third largest mobile network operator in the world with over 438.04 million
subscribers. Airtel was named India's second most valuable brand in the first ever Brandz
ranking by Millward Brown and WPP plc. Airtel is one of the leading telecom service
provider in india but it faced a drawback when jio entered the market with 4g. The whole
wireless world is moving towards LTE (long term evolution or 4G). LTE for mobile
broadband can be a good solution for India where fixed broadband penetration is
otherwise low. Airtel has taken the lead with this version of LTE in 4 cities, but
deployment needs to catch up pace. Despite a weak LTE ecosystem in India, Airtel
should portray itself as the embracer of that technology. The company lacks nationwide
3G license with spectrum in 13 out of 22 telecom service areas. Airtel’s LTE network for
mobile broadband is still confined to only 4 cities in India.