Influence of Data Analytics on

Decision-Making

Disomimba, Abdul Malik P.

INTRODUCTION
Data analytics involves transforming raw data into practical insights. In the rapidly evolving

digital landscape, data analytics has emerged as a pivotal tool in shaping the decision-making

processes within organizations. Businesses now depend on data analytics more than ever to

help them make wise decisions. Organizations can obtain important insights into their

customers, operations, and market trends by utilizing the power of data. With this knowledge,

they can make better judgments that will probably result in favorable consequences. A major

factor in the significance of data analytics in decision-making has been the growth of big data.

Organizations are able to analyze large data sets to find patterns, trends, and opportunities that

would not have been feasible to find otherwise thanks to the rising volume, diversity, and

velocity of data being generated.(Salazar, 2023; Kumar, 2018).

Data analytics can provide valuable insights into user behavior, such as the number of active

users, which games are popular, which in-game items sell the most, and which marketing

strategies are most effective in driving sales. By leveraging data analytics, game developers can

gain a competitive edge and improve the overall user experience. (Mathur, 2023). In this article

it is set out to explore the influence of data analytics on the decision making.
 BODY

Data analytics plays a significant role in various industries, including gaming, business, and

information technology (IT).

BUSINESS SECTOR

data analytics has revolutionized decision making by providing valuable insights into customer

behavior, market trends, and operational efficiency. This has led to more informed and

effective decision making, ultimately benefiting businesses of all sizes and their customers

(Ebrahimi, 2023).

INFORMATION TECHNOLOGY

In the field of information technology, big data analytics has been integrated into the decision-

making process, improving the quality of decision making and organizational performance.

(Elgendy, & Elragal, 2016). By analyzing large volumes of data, organizations can identify

patterns, trends, and opportunities, leading to better strategic decisions and operational

improvements.

It encompasses a spectrum of techniques and technologies, including statistical analysis,

machine learning, artificial intelligence, and data visualization. By leveraging these tools,

organizations can extract actionable intelligence from their data to drive smarter decision-

making(Tantrik, 2023).
Gaming Industry

Data analytics can also help game developers create better games by analyzing data on daily

active users, monthly active users, and average revenue per user. Through analytics, developers

can find opportunities for improvement in these key performance indicators, guiding their

processes and refining game design. For example, King Digital Entertainment, the makers of

Candy Crush Saga, used data to determine why players seemed to be dropping off the game at

level 65. Analyzing the information gleaned, they were able to isolate the gameplay element

that made users quit the game (Macheye, n.d).

In the gaming industry, data analytics is used to understand players, their interests, and habits,

leading to the creation of better games and a more engaging environment for players(Ebrahimi,

2023; Macheye, n.d.). It also helps in game development by providing insights into user data

and guiding the development process(Oza, 2022).

CONCLUSION

In conclusion, the influence of data analytics on decision-making is profound and multifaceted.

As organizations navigate the complex landscapes of diverse industries such as gaming,

business, and information technology, data analytics emerges as a cornerstone in shaping

informed and effective decisions. The ability to transform raw data into actionable insights

empowers businesses to understand customer behavior, market trends, and operational

efficiency. The growth of big data has further amplified this impact, enabling the identification

of patterns and opportunities that were once elusive.

Across the business sector, data analytics revolutionizes decision-making by providing valuable

insights that transcend the limitations of traditional approaches. This, in turn, fosters a more

competitive and adaptive environment for businesses of all sizes. In the realm of information

technology, the integration of big data analytics into decision-making processes has elevated

organizational performance by facilitating better strategic decisions and operational

improvements.

In the gaming industry, data analytics not only enhances the gaming experience for users by

understanding their preferences and habits but also guides developers in creating more

engaging and successful games. The success story of King Digital Entertainment exemplifies how

data analytics can pinpoint specific gameplay elements affecting user engagement.

In essence, the era of data analytics has ushered in a new paradigm where organizations can

harness the power of data to make informed, strategic, and forward-thinking decisions,

ultimately shaping a future where success is increasingly intertwined with the ability to leverage

and interpret data effectively.

References:
Salazar A. (2023) The Role of Data Analytics in Business Decision-Making.
https://www.colaberry.com/the-role-of-data-analytics-in-business-decision-making/

Kumar A. (2018) 7 Top Big Data Analytics Challenges Faced By Business Enterprises.
https://elearningindustry.com/the-impact-of-big-data-analytics-on-business-decision-making

Macheye. (n.d.). How Analytics Revolutionizing the Gaming Industry. Retrived December 7, 2023 from
https://www.macheye.com/blog/analytics-revolutionizing-gaming/

Mathur N. (2023) The Importance of Data Analytics in the Gaming Industry.

https://www.linkedin.com/pulse/importance-data-analytics-gaming-industry-nimish-mathur