Business Delivery & Enablement 10

KRA Description

Understanding business perspectives to converge to business adoption and impact of model/solution.

Partnering with business, product, and technology teams to bring solutions into business & product.
Hypothesize, explore, evangelize and experiment different relevant ideas for potential new subsequent roadmap.

#in projects like cost amortization of unravel influencer, WOM model analysis, impact of view through on sources, YouTube ADH
analysis where the acquisition team was facing challenges in scaling up and acquiring more users by keeping CPA and ROI in
check, I have partnered with acquisition team from understanding the problem and giving them various possible solution so as to
solve the business problem effectively

I have Worked on projects like cost amortization of unravel influencer, WOM model analysis, impact of view through on sources,
YouTube ADH analysis, Attribution Change, Data standardization, Deployment of budget recommendation on AWS / data bricks,
improvement in Budget Recommendations, Reattribution of reactivated users where the acquisition team was facing challenges in
consuming recommendations output, data mismatch issues. I have partnered with acquisition team from understanding the problem
and giving them various possible solution so as to solve the business problem effectively

Data standardization - in this I have standardized acquisition data - especially metrics like cost, conversion, and revenue - between
Acq, DS, and BI team and also noted the reasons for any discrepancy. I have worked with acq to build Robust logics for all the
metrics and sources along with handling edge cases like deductions. It helped us in various projects like Monthly Recommendations,
Projections/forecasting.

Improvements in Budget Recommendations - in this I have tried to give an improved version of recommendations to acquisition team
so that it becomes easier for them to consume and implement this on the ground. I worked on various aspects like, which sources
have to be included in the recommendation, how to group sources/channels to be considered in the direct model and indirect model
and reasons for same, how to handle any cost deductions, model improvements on the accuracy, and business sense.
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IPO Readiness 10

-> Data standardization

-> Cleaned code
KRA Description
Introducing transparency, auditability, compliance, and standardization from data systems, definitions and processes perspecitives
Introducing predictability and assurance in business metrics with end-to-end explainability, internal & external dependencies and
constraints

#in projects like cost amortization of unravel influencer, Reattribution of reactivated users, data standardization (in progress)we have
tried to bring standardization to our data pipeline. In all the project we have maintained high level of transparency with the acquisition
team on every possible stage with the direction and potential outcome of the project.we have also explained the approach taken to
solve the problem along with various possible solutions with their dependencies and constraints. Maintained documentation of
different trials, results.

I Worked on projects like Attribution Change, Data standardization, Deployment of budget recommendation on AWS / data bricks,
improvements in Budget Recommendations, and Reattribution of reactivated In all the projects I have maintained a high level of
transparency with the acquisition team on every possible stage with the direction and potential outcome of the project. I have also
explained the approach taken to solve the problem along with various possible solutions with their dependencies and constraints.
Maintained documentation of different trials, results.

Data standardization - in this I have standardized acquisition data - especially metrics like cost, conversion, and revenue - between
Acq, DS, and BI team and also noted the reasons for any discrepancy. I have worked with acq to build Robust logics for all the
metrics and source along with handling edge cases like deductions, it helped us in various projects like Monthly Recommendations,
Projections/forecasting.

Code repository/auditability - here I have maintained a code repository/pipeline for projects like improvements in the budget recommendation. I have
maintained a high level of transparency with the acquisition team at every possible stage with the direction and potential outcome of
the project. I have also explained the approach taken to solve the problem along with various possible solutions with their
dependencies and constraints. I Maintained documentation of different trials, results.

Deployment of budget recommendation on AWS / data bricks - in This project we tried to deploy the budget recommendation model
in AWS sage maker environment as well as in databrics environment so that it becomes easy for us to give recommendations more
frequently with fewer efforts. The overall objective is to bring standardization in the deployment of all DS projects including data pull
and model execution.

Budget Recommendations V2- in this we have tried to give an improved version of recommendations to acquisition team so that it
becomes easier for them to consume and implement this on the ground. We worked on various aspects like which sources to be
included in the recommendation, how to group sources/channels to be considered in the direct model and indirect model and
reasons for same, how to handle any cost deductions, model improvements on the accuracy, and business sense.

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Gaming & Business Innovation 5
KRA Description

Defining and/or contributing to definition of novel moonshot directions for the organisation, either as part of existing products, or
completely new product possibilities
Strong presence in the innovation forums (internal) ideally spawning a small incubation to explore and experiment
Creating IPs in terms of patents and papers for the organisation

#in projects like cost amortization of unravel influencers, Reattribution of reactivated users we have always tried to challenge the
way we attribute, measure performance of the campaigns and Scale our campaigns to get maximum results(ROI/CPA)

cost amortization of unravel influencers, and Reattribution of reactivated users, I have always tried to challenge the way we attribute,
measure the performance of the campaigns, and Scale our campaigns to get maximum results (ROI/CPA)
Deployment of budget recommendation on AWS / data bricks,baf as Affiliate.
I tried to challenge the execution/deployment process of different models, shortcomings in existing deployed solutions, and methods
to overcome these challenges.
Reactivation- I analyzed and created 3 major cohorts in reactivation for the acquisition which will helped us in making better scale-up
decisions for the sources as we prioritized the sources that are driving high ROI across new users as well as reactivated users.
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Re-producability & Comprehensibility 5
KRA Description

Maintaining practices of code repositories with necessary explanations and other conventions
Maintaining documentation at different stages of project life-cycle: log book during exploration & experimentation, development,
review comments & different iterations, deployment, monitoring performance (accuracy, scale, cost), various assumptions,
dependencies, limitations etc.

#Maintained documentation, different trials, results of all the projects into this folder
https://drive.google.com/drive/folders/19HvUwRVwnRmbcuAqRxBUahWepA-lF_CL.
Also working on building a query repository along with data standardization that can be used for various acquisition projects.

Maintained documentation, different trials, results of all the projects into this folder
https://drive.google.com/drive/folders/19HvUwRVwnRmbcuAqRxBUahWepA-lF_CL .
Also worked on building a query repository along with data standardization that can be used for various acquisition projects. (budget
recommendation data pull, )

Code repository/auditability - here I have maintained a code repository/pipeline for projects like improvements in budget recommendation. I have
maintained a high level of transparency with the acquisition team at every possible stage with the direction and potential outcome of
the project. I have also explained the approach taken to solve the problem along with various possible solutions with their
dependencies and constraints. Maintained documentation of different trials, results.
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Technical Problem Formulation given Business Problem (Pre-de... 10
KRA Description

Understanding the given business problems to why a solution is needed (or to why this problem is worth to work upon)
Cause effect analysis, EDAs, ROI opportunities at further granularities within the business problem

#in projects like cost amortization of unravel influencer, Reattribution of reactivated users,baf as affiliate & Impact on LTP with the
scale where the acquisition team was facing challenges in scaling up and acquiring more users by keeping CPA and ROI in check,
we have solved the business problem by giving them recommendations in respective projects e.g(influencer - revised view after
considering the delayed impact of the nature of the influencer campaign. amortize our video cost up to 30 days in the ratio of
registrations we get every day from the date the video went live. Also, the cost is distributed in the proportions of state wise d7
revenue from unravelmedia_inf )

I Worked on projects like cost amortization of unravel influencer, Reattribution of reactivated users, baf as affiliate, and Data
standardization I understood the pain of business stakeholders and formulated business problems, solved the business problem by
giving them recommendations in respective projects like

Reactivation- analyzed and created 3 major cohorts in reactivation for the acquisition which will help us in making better scale-up
decisions for the sources as we can prioritize the sources that are driving high ROI across new users as well as reactivated users

influencer - revised view after considering the delayed impact of the nature of the influencer campaign. amortize our video cost up to
30 days in the ratio of registrations we get every day from the date the video went live. Also, the cost was distributed in the
proportions of state wise d7 revenue from unravelmedia_inf

Budget Recommendations V2- in this, we have tried to give an improved version of recommendations to acquisition team so that it
becomes easier for them to consume and implement this on the ground. We worked on various aspects like which sources to be
included in the recommendation, how to group sources/channels to be considered in the direct model and indirect model and
reasons for same, how to handle any cost deductions, model improvements on the accuracy, and business sense

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DS/ML/Analytics Skills (Development) 25
KRA Description
Quality of EDA and feature identification
Understanding core math logic and algorithms to capture implications on given problem
Quality of code for feature generation, model development & training, and model APIs
Identifying, hypothesising, and experimenting relevant solution (e.g., features and algorithms) alternatives with in-depth pros and
cons study
DS/ML/Analytics Skills (Development)
-> Influencer cost amortisation
-> reactivated users
-> improvements in BR models

#in projects like cost amortization of unravel influencer, Reattribution of reactivated users,rc lite organic leads analysis,data
standardization,impact of attribution change(nae lost),wom model analysis, the impact of view through on sources, youtube ADH
analysis, we have solved the business problem by analyzing the historical data and gave them recommendations in respective
projects with high-quality output. Reactivation- analyzed and created 3 major cohorts in reactivation for the acquisition which will help
us in making better scale-up decisions for the sources as we can prioritize the sources that are driving high ROI across new users as
well as reactivated users.(Impact on LTP with the scale - prepared a holistic proposed solution thoughtfully which helped in finding
the shortcoming in the current process of budget recommendations and proposed new features which will be used to optimize it
further.)
projects like cost amortization of unravel influencer, Reattribution of reactivated users, rc lite organic leads analysis, the impact of
view through on sources, and improvements in Budget Recommendations, baf as Affiliate ,impact of attribution change(nae lost),
we have solved the business problem by analyzing the historical data and given them recommendations in respective projects with
high-quality output.

Reactivation- analyzed and created 3 major cohorts in reactivation for the acquisition which will helped us in making better scale-up
decisions for the sources as we can prioritize the sources that are driving high ROI across new users as well as reactivated users.

influencer - revised view after considering the delayed impact of the nature of the influencer campaign. amortize our video cost up to
30 days in the ratio of registrations we get every day from the date the video went live. Also, the cost is distributed in the proportions
of state-wise d7 revenue from unravelmedia_inf .

Improvements in Budget Recommendations - in this I have tried to give an improved version of recommendations to the acquisition
team so that it becomes easier for them to consume and implement this on the ground. I worked on various aspects like which
sources to be included in the recommendation, how to group sources/channels to be considered in the direct model and indirect
model and reasons for same, how to handle any cost deductions, model improvements on the accuracy, and business sense.
https://docs.google.com/document/d/18bxeqEdbNXbn1NrnOJLInspY_XSl8c09Fy47fDsJejg/edit
https://docs.google.com/document/d/1X5ALVIfFvfRdXX-mfij3lsMyBMZYHbjYY4gHjyBfZ8M/edit

Data standardization - in this we have standardized acquisition data - especially metrics like cost, conversion, and revenue - between
Acq, DS, and BI team and also noted the reasons for any discrepancy. it helped us in various projects like Monthly
Recommendations, Projections/forecasting, etc
https://docs.google.com/document/d/1KRjTHz3SvkhBe16odFAZdmRCfQpE63bCd78zWsUwBcE/edit
https://docs.google.com/document/d/1_3CZoy5kiXqaaRE-Q3PdxVRxFRiLhSC28FNM7bYFtZw/edit

Deployment of budget recommendation on AWS / data bricks - in This project we tried to deploy the budget recommendation model
in AWS sage maker environment as well as in databrics environment so that it becomes easy for us to give recommendations more
frequently with fewer efforts. but in this, we have faced a lot of challenges in both the environment like mismatch in results generated,
Package/Libraries issues, etc
https://docs.google.com/spreadsheets/d/1Xy3_EINhSPU61aloeEaq8qftNmbwyIeg0hlaCjXVDuo/edit#gid=1652549375
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Operationalisation, Consumption & Maintenance (Post-developm... 10

KRA Description

Enabling data and/or model driven functionality towards addressing business problem via deployment and related dependency
handling
Optimising non-functional aspects of model consumption such as cost, scale, and exceptions
Planning for post-deplyment lifecycle via setting up of proper dashboarding and their maintenance, model tracking, monitoring, and
alerting mechanisms; as well as taking necessary preventive interventions

#worked on the maintenance of various deployed projects like RGP, drop model so that business is able to consume it on a daily
basis

I worked on the maintenance of various deployed projects like RGP, drop model so that the business is able to consume it on a daily
basis. Deployment of budget recommendation on AWS / data bricks - in This project I tried to deploy the budget recommendation
model in AWS sage maker environment as well as in data bricks environment so that it becomes easy for us to give
recommendations more frequently with fewer efforts. The overall objective is to bring standardization in the deployment of all DS
projects including data pull and model execution.
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Consistency and Robustness of Solution (Quality & Assurance) 20
KRA Description
-> Data Standardisation
-> BR code cleaning

Predictable outcome (e.g., model behavior) under many different circumstances with minimal to no surprises
Performance of solutions within a similar range under circumstances which are not very different

#In projects like Reattribution of reactivated users, data standardization,impact of attribution change(nae lost) We have tried to bring
robustness into our solution so as to handle all the possible scenarios which can take place in the Real world.(Reactivation- analyzed
and created 3 major cohorts in reactivation for the acquisition which will help us in making better scale-up decisions for the sources
as we can prioritize the sources that are driving high ROI across new users as well as reactivated users.)(In data standardization we
are trying to cover all the major metrics like cost , conversion, and revenue which are generally used in all the projects related to the
acquisition)(impact of attribution change(nae lost) - in this we have tried to check how the change in the process of attribution from
hybrid to complete AF would impact our recommendations and so as to prepare a robust solution to incorporate new changes in the
raw data)

I Worked on projects Data standardization, improvements in Budget Recommendations, Reattribution of reactivated users,baf as
Affiliate. I have tried to bring robustness into our solution so as to handle all the possible scenarios which can take place in the Real
world.

Data standardization - in this I have standardized acquisition data - especially metrics like cost, conversion, and revenue - I have
worked with acq to build Robust logics for all the metrics and source along with handling edge cases like deductions etc
https://docs.google.com/document/d/1KRjTHz3SvkhBe16odFAZdmRCfQpE63bCd78zWsUwBcE/edit
https://docs.google.com/document/d/1_3CZoy5kiXqaaRE-Q3PdxVRxFRiLhSC28FNM7bYFtZw/edit

Improvements in Budget Recommendations - in this I have tried to make our code clean and modular which will help us in MAADS
as well and give an improved version of recommendations to acquisition team so that it becomes easier for them to consume and
implement this on the ground. I worked on various aspects like which sources to be included in the recommendation, how to group
sources/channels to be considered in the direct model and indirect model and reasons for same, how to handle any cost deductions,
model improvements on the accuracy, and business sense.
https://docs.google.com/document/d/18bxeqEdbNXbn1NrnOJLInspY_XSl8c09Fy47fDsJejg/edit
https://docs.google.com/document/d/1X5ALVIfFvfRdXX-mfij3lsMyBMZYHbjYY4gHjyBfZ8M/edit

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Re-usability & Applicability 5

KRA Description
->BR will be used in MADSS
-> BR deployment can also be used

Re-usability & Applicability

Data standardization, Deployment of budget recommendations on AWS / data bricks, and improvements in Budget
Recommendations, I have tried to build a query/code repository that can be reused in other projects like MADSS/projection, etc.

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Goals Overall
#Worked on projects like cost amortization of unravel influencer Reattribution of reactivated users baf as an affiliate,Impact on LTP with the scale,rc lite
organic leads analysisdata standardizationimpact of attribution change(nae lost)WOM model analysis, the impact of view through on sources, youtube
ADH analysis

I Worked on projects like cost amortization of unravel influencer, Attribution Change, Data standardization, Deployment of budget
recommendation on AWS / data bricks, improvements in Budget Recommendations, Reattribution of reactivated users, baf as
Affiliate