Deployment Tasks

Beger is a well-known paint brand from Thailand has been here in the T
choosing Vietnam for their next bold step. Vietnam and TSD are lucky
VISION & MISSON population consumer's behavior into Thai products. After 5years+ plus
bold step to represent their brand with an official office and furthermor
to enhance our paint business to the next level in order to supply for a

Business directions Focus on our specialty, we can outsources other deployment such as a
MARKET INSIGHTS
GOAL 1

Business model
Operational structure

S.O.P

OPERATION

HR Trainning

Policy systems

ROI Plan
Pricing Strategy
Competitive landscape analysis
FINANCE
Budgeting Plan
Invesment Plan
Cashflow Plan
Finance roadmap to 1%

Products Categories
 1. Special Paints

2. Decorative
Products Categories
3. Construction Chemical

4. Wood Coating

5. Heavy duty coating

Market research report

Beger Brand guidelines

Master Plan
MARKETING / BRANDING
Market entry strategy
Digital Plan
Beger Vietnam's market representative campaign

Customer service
Sale plan
Sale model
SALE Distribution plan
Project
Online Store
TECH

HR

GOAL 2
Registration

BOD Representative office

 Details Notes

land has been here in the Thai market for over 60 years+. After the pandemic, Beger is looking to expand their market
Vietnam and TSD are lucky to have this opportunity to help you become a strong brand within the country based on ma
oducts. After 5years+ plus in Vietnam market through a distribution channel, Beger now, with in-depth understanding
ficial office and furthermore, build an production line in the near future. By defining different stages and proper goals,
vel in order to supply for a high demmand volume of construction and indstrial market under-development like Vietna

other deployment such as accounting and laws.

SETUP

B2B2C
0đ

The core values of Beger's sucess

1. Operation procedure
2. Services procedure
3. Painting procedure

1. Technical Training
2. Management & operation training
3. Products training

Outsourcing 3rd party law firms - Better connection

with the governmental system
1. Brand protection plan
2. Internal system (Beger's)
3. Cooperation contracts

Advise to be consulted by an independent

advisor from Kai Holdings

Buy land & refinance banker

Bank LLC for better credits management &

less activity especially with money
Beger Cool Products that could be both decorective
Pricing difference between Ultra - Premium in percentage?
and industrial applied for construction
market

Water-based Prior

All in one / Multi purpose coating direction

Anti Termite*

Epoxy
Output Strategy
Competitive landscape analysis

1.Membership
Offline promo / PR
2.Free shipping*
3.Apreciation
% Budget? letter - email
4.Online reviews & surveys
Unique Selling
5.Customer Point model - Collect data /return
behavior
customer

Logistic plan - Stocking / Warehouse...

Painting QC Service

E-comm store
Social Media store
Website
Internal Infrastructure

THE FIRST 1%
Opt 1: Register new LC
Opt 2: Rename one of TSD company for better age tim
 Beger's NOTES

o expand their market size internationally and

e country based on market report on how Vietnam
n-depth understanding about Vietnam market, taking a
ages and proper goals, with little step, we will be able
evelopment like Vietnam.