Unit 2: Social Message Ideation

Your research is to demonstrate your investigation of the SDG goals and your initial preparation for creating a social message. This
will include your artist of choice and artworks. Plus, the visual communication of your research should demonstrate a connection to
the goals as well as communicate information. Consider the composition, layout and presentation of your research carefully.
 Demonstrate your Ideation, investigation and artistic process of the key concept, CHANGE, and related concept,
AUDIENCE, by composing and presenting the information and visuals in a creative style
 Submit to TEAMS a photo of your visual journal book pages.
 Plus, submit a PDF of your MLA citations list with your mood board.

[Ai]: Mind Map
1-2 • The mind map
demonstrates a limited use of
words to elaborate on ideas.
• The connections
between ideas are unclear or
poorly organized.
• The mind map lacks
depth and does not effectively
generate new insights or
connections.
3-4 • The mind map shows
some use of words to elaborate on
ideas.
• The connections
between ideas are partially clear
and organized.
• The mind map
generates some new insights and
connections, but they are not fully
developed.
5-6 • The mind map
effectively uses words to
elaborate on ideas.
• The connections
between ideas are clear, well-
organized, and support the overall
concept.
• The mind map
generates new insights and
connections that demonstrate a
comprehensive understanding.
7-8 • The mind map utilizes
precise and articulate language to
elaborate on ideas.
• The connections
between ideas are highly
coherent, logical, and
thoughtfully organized.
• The mind map
generates profound insights and
connections that demonstrate
exceptional critical thinking.
[Bi]: Visual Mood Board
• The visual mood
board demonstrates a limited
use of visuals and titles to
create an aesthetic
representation.
• The visuals and titles
lack coherence and do not
effectively convey the intended
mood or concept.
• Sources used are
unreliable or not authoritative.
• The visual mood
board shows some use of
visuals and titles to create an
aesthetic representation.
• The visuals and titles
have some coherence and
contribute to conveying the
intended mood or concept.
• Sources used are
generally reliable, but some less
authoritative sources may be
relied upon.
• The visual mood
board effectively uses visuals
and titles to create an aesthetic
representation.
• The visuals and titles
have coherence and contribute
to conveying the intended mood
or concept.
• Sources used are
reliable and appropriate.
• The visual mood
board showcases exceptional
use of visuals and titles to
create a captivating aesthetic
representation.
• The visuals and titles
demonstrate exceptional
coherence and contribute to
conveying the intended mood or
concept.
• Sources used are
highly reliable and
authoritative.
[Ci] Artist Research
• The artist research
demonstrates a limited
understanding of the artist's
intention.
• The connection
between the artist's work and the
student's own artwork is unclear
or poorly articulated (expressed).
• Information presented
is inaccurate or incomplete.
• The artist research
shows some understanding of the
artist's intention.
• The connection
between the artist's work and the
student's own artwork is partially
clear and articulated (expressed)..
• Information presented
is generally accurate, but there
may be gaps or limitations.
• The artist research
effectively captures the artist's
intention.
• The connection
between the artist's work and the
student's own artwork is clear and
well-articulated (expressed).
• Information presented
is accurate and comprehensive.
• The artist research
showcases an exceptional
understanding of the artist's
intention.
• The connection
between the artist's work and the
student's own artwork is
insightful and thoughtfully
articulated (expressed).
• Information presented
is thorough and provides a
comprehensive understanding.
[Di].Artist’s Intention
• The student's
artistic intention as a
reflection and response is
limited or unclear.
• The connection
between the artist's
inspiration and the student's
artwork is unclear or poorly
articulated.
• The student's
artistic intention as a
reflection and response
demonstrates some
understanding and insight.
• The connection
between the artist's
inspiration and the student's
artwork is partially clear and
articulated.
• The student's
artistic intention as a
reflection and response
demonstrates a clear
understanding and insightful
analysis.
• The connection
between the artist's
inspiration and the student's
artwork is well-articulated
and supported.
• The student's
artistic intention as a
reflection and response
demonstrates exceptional
understanding, insight, and
critical analysis.
• The connection
between the artist's
inspiration and the student's
artwork is insightful, well-
developed, and supported by
evidence.