UACS (PhD) Doctoral School

Doctoral School Overview

1. Ph.D. in Economics - Doctoral studies in economics will present you with economics as a quantitative
science. From that aspect, they are the only ones of that kind in Macedonia. As a Ph.D. in Economics from this
program, you will be able to conduct original research and you will be a skillful modeler of the economic
processes in the domestic, regional, and global economy. This program is designed for candidates with an
interest in economic analysis based on statistical-econometric tools. It includes a Master's in Economics and
Finance, Mathematics and Engineering, as well as employees in economic and financial analysis sectors:
central banks, economic ministries, banks and other financial institutions, corporations, and offices of
international financial institutions.

2. Doctor of Business Administration (DBA) - The doctoral degree in Business Administration will allow you
to be a leader of business thinking about organization, marketing, and finance. With original research, you will
have the opportunity to review topics such as restructuring and change, understanding operational processes,
and developing strategies for successful business operations. This program is designed for candidates who
have a business background that includes Masters in Management, Marketing, Operations, Economics, and
Finance, as well as major and middle managers in companies and companies of all sizes and industries, from
small family businesses to large corporations.

3. Ph.D. in Information Systems and Management - Ph.D. in Information Systems and Management Doctoral
Studies in Information Systems and Management will offer you the theoretical knowledge and business skills
for a successful career as a productive researcher, with a particular emphasis on those in industrial and
business organizations. In this program, you will gain an interdisciplinary business understanding of how
technology can influence organizational behavior, structure, and functions, as well as original knowledge in
information systems research. This program is aimed at candidates with an interest in applying business skills
in the field of information systems, including masters in the fields of business, economics, and information
technology, as well as employees in the IT businesses and sectors.

(Focus) Groups
Recent Master's Graduates:
Many PhD candidates come from a pool of recent master's graduates. These individuals have already demonstrated a
strong interest and commitment to their field of study by completing a master's degree. They may be looking to deepen
their expertise, contribute to research, and advance their careers through a doctoral program.
Professionals Seeking Career Advancement:
Another focus audience includes professionals who have been working in their field for some time and are looking to
advance their careers. These individuals may see a Ph.D. as a pathway to leadership roles, research opportunities, or
specialized positions within academia or industry. Highlighting the practical applications and career benefits of the
Ph.D. program would appeal to this focus group.

International Students with Research Aspirations:

International students seeking advanced research opportunities often consider pursuing a PhD in countries known for
their academic excellence. Focusing on this group involves emphasizing the global reputation of the university and the
research opportunities available. Providing information about support services for international students, such as
language assistance and cultural integration programs, can also be beneficial.
UACS (PhD) Doctoral School
Distribution Channels and Marketing Activities
Digital Marketing
1. Social Media: Utilize platforms like Facebook, Instagram, and LinkedIn
to create awareness. Share success stories, faculty achievements, and
program highlights.
2. Paid Ads: Run targeted paid campaigns to reach potential candidates.
3. Content Marketing: Describe the PhD Program by publishing an article
on the university`s website. Share valuable information about the Ph.D.
program, research opportunities, and faculty expertise.
4. Email Marketing: Use email lists and send newsletters to prospective
students. Highlight program features, achievements, and upcoming
events.

SEO Optimize the university`s website for search engines to ensure that it appears in
relevant searches. Use keywords related to the PhD Program and academic
excellence.

 Article on the process of writing research.

Partnership/ Collaborations Collaborate with other universities, research institutions, or industry partners to
expand the research of your program. They may help you promote the program
to their network.

• Universities in the region that do not have Doctoral Schools.

• Research Institution Discount.
• Non-Governmental Organizations
• Non Profit Organizations

Event Host or co-host an event to provide in-depth information about the PhD program.
Invite current students, alumni, and faculty to share their experiences.

 Event with Macedonian Academy of Science and Art

Print Materials Design and distribute brochures, and other print materials that highlight the key
features of the PhD Program. Distribute the materials.

 Use ongoing information and make a simple one-page brochure when

hosting an event or visiting organizations.

Networking Attend academic conferences and events to network with potential candidates.
Establishing personal connections can be a powerful way to promote the
program.

 Research Institutions, Non-Governmental Organizations and Non-Profit

Organizations
UACS (PhD) Doctoral School
Public Relations (PR) Work with local and national media to get overage from the PhD Program. Press
releases, interviews, and features in newspapers, magazines, and online media
can increase visibility.

 Ph.D. Marijan Petreski – Research with the top 5% of Researchers in the

World.

Online Platforms Utilize online education platforms where prospective students may be searching
for a Ph.D. Program. Ensure that the program is listed on relevant websites and
directories.

 If looking for international collaboration/ partnership with universities that

do not have a Doctoral School or sponsoring (paid ads) content, we
should.
Coursera – Academic MBA, Doctoral, and etc.
Udemi – MBA
Skillshare – American Training Center

Activity Calendar
Throughout the 45-day period, continually monitor the performance of your marketing efforts. Track website
analytics, social media engagement, and the number of inquiries or applications received. Be flexible and ready to
adjust your strategy based on the results and feedback you receive. This calendar provides a broad overview, and you
may need to adapt it based on your specific circumstances, resources, and the results you observe during the campaign.
Creating a detailed calendar for the next 45 days involves planning and scheduling various activities across different
marketing channels. Please note that the specific details and duration of each activity may vary based on your
institution's internal processes, events schedule, and the pace at which you want to implement these strategies. Here's a
sample calendar for the next 45 days:

One week of planning and onside activities before starting the campaign.