Advanced Certification in

UI UX Design Strategy
Master UI/UX Design Strategy skills and take your

career to the next level!

1.2 Million 1:1 Personlized 55% Average

Learners Mentorship Salary Hike

IND: +91 7022374614 US: 1-800-216-8930 sales@intellipaat.com www.intellipaat.com

Advanced Certification in
UI UX Design Strategy
Get trained in designing techniques through this advanced certification by E&ICT, IIT
Guwahati and Intellipaat. Learn from IIT Guwahati faculty and top industry practitioners
to master design skills required by top employers. Visual design thinking is one of the
hottest job profiles of the 21st century.

Hottest Job of 21st Century

1.3 Million Job Postings Skill Development

There is a global estimate of 1.3 million job UI/UX Design Strategy professionals are
postings for UI/UX Design Strategy roles by 2022
equipped with various relevant skills, fetching
lucrative job offers

Growing UI/UX Design Strategy Industry

Future-oriented Career
20.2% CAGR in Indian UI/UX Design UI/UX Design Strategy is a budding field; a
Strategy industry
head start will prove to be beneficial

Popular Degree High Demand

47% of UI/UX Design Strategy By 2022, India & US will face a demand supply
professionals have a Master’s Degree
gap of 230,000 UI/UX Design Strategy
professionals

Our Credentials
1.2 Million+ 1,000+ 400+
Aspiring Active Students Industry-expert Instructors Hiring Partners

200+ 55% 155+

Corporates Upskilled Average Salary Hike Countries’ Learners

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About Program
This Advanced Certification in UI/UX Design Strategy offers complete, advanced training for
those wishing to pursue a career in UI/UX Design Strategy. Master interaction design, design
thinking, wireframing, guerrilla testing, and other advanced design concepts. Land into your
dream job.

Learning Format 4.5 Months Career Services E&ICT IIT G

Online Bootcamp Live Classes By Intellipaat Certification

Key Highlights
Collaborative Learning 38+ Live sessions for the span of 4.5 months

20+ Industry Projects & Case Studies Learn from Industry Practitioners & IIT Guwahati Faculty

Career Services by Intellipaat 1:1 sessions with Industry Mentors

24*7 Support 3 Guaranteed Interviews by Intellipaat

2-Day Campus Immersion at IIT Guwahati Designed for Working Professionals & Freshers

No-Cost EMI Option Soft Skills Essential Training

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Who Can Apply for the Course?
Anyone with a Bachelor’s Degree

Anyone in their last year of their Bachelor’s program

IT professionals with a Bachelor’s degree

Freshers willing to pursue advanced training in this domain

Anyone aspiring to pursue UX/UI Design

Application Process
The application process consists of three simple steps. Candidates have to submit their application.
An offer of admission will be made to the selected candidates, and their application will be accepted
upon the payment of the admission fee.

SUBMIT APPLICATION
1 Tell us a bit about yourself and why you want to join

ADMISSION TEST & APPLICATION REVIEW

2 Clear the admission test and have a personal interview

with our interview panel

ADMISSION LETTER
3
Shortlisted candidates would be offered the admission letter

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Learning Path

Live Courses

Start of the
1 Course
Preparatory
Sessions

2 3 4
User-Centered User Designing
Design Process Research Interactions

7 6 5
Low-High Elementary Fundamentals of UI,
Fidelity Design Sketching & heuristics and interaction
Wire framing design

8 9 10
Understand Style Usability Interaction with
guides, elements, Evaluation Development Team
prototyping

Advanced 11
Certification in UI UX
Design Strategy Product Design

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Program Curriculum

Module 1 Material Design (Google) and Human Interface Design

Preparatory Sessions (Apple) guidelines

Interaction Principles & Interaction Behaviour

Scripting Languages – HTML, CSS

Master the Brand Platforms & Style Guides

Fundamentals of graphics design, principles of visual

Become familiar with comment and current UI patterns

design
Understand problems and design solutions for e-commerce,
social media, message, data, and dashboard design

Module 2

User-Centered Design Process Module 6

Overview of UI & UX Design
Elementary Sketching & Wireframing
Overview of the UX Design Process
Principles of Sketching

Difference between User Interface (UI) vs User Experience (UX) Core Responsive Design

Wireframing vs Wireflows

Module 3
Click through Wireframing Prototyping

User Research Wireflow Creation

Introduction to User Research

Work with different tools – Figma (Detailed)
Importance of User Research in UX Design

User research method: Surveys.

Module 7
User research method: Contextual Inquiry
Low-High Fidelity Design
Identifying Appropriate Research Methods
Inclusive Design and Designing for Accessibility

Defining user research goals, objectives and questions.

Building High-Fidelity Mockups

Recruiting users
Designing Efficiently with Tools

How to conduct interviews – best practices.

Interaction Patterns

Introduction to focus groups and diary studies

Designing animations and interactions
Study findings and analysis – affinity analysis, modelling,
decision tree diagrams and activity diagrams Module 8
Understand Style guides, elements, prototyping
Module 4 Building a Design System – Style guides, color palette, fonts,
Designing Interactions grid, iconography, UI elements, photography or imagery, and
Defining problem and vision statement
illustration

Persona creation – Primary and Secondary persona

Use of grids in UI design

Requirement definition
Design animations and interaction patterns for key UI elements
Creative ideation – brainstorming and ideation techniques

Scenarios and functionality extraction

Module 9
Information architecture
Usability Evaluation
Task flows
Type of usability evaluation – Qualitative & Quantitative
Wireframe design evaluation. Guerilla testing , A/B Testing, Unmoderated remote
usability testing, Card sorting, Session recording, think aloud

Module 5 Think aloud – Introduction and advantages

Fundamentals of UI, heuristics and interaction Designing evaluation protocol

design Conducting usability evaluation study

Design Principles for UX and UI Design

Conduct Usability Test explicit

UI Elements-Patterns Synthesize your Test Findings

UX practices in corporate World

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Program Curriculum

Module 10 Skills to Master

Interaction with Development Team
UI Design
Red Routes

Understand how to collaborate and communicate with

Developers
Guerilla Testing
Iconography

Prepare for handing off designs

Animation
Prototyping

How to effectively present your ideas

Wireflow
Figma

Receiving and giving Feedback

Wireframing
Module 11
Product Design
Types of products & solutions

Design Psychology for e-commerce sites

Design Thinking Life Cycle

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Course Projects
Projects cover the following industries:
Retail Social Media S l
upp y Ch ain
Designing web app
Creating a website that solves any particular
industrial problem. Create the app's login flow, in-
app displays, and dashboards, and showcase your
completed work as a case study. Engage customers
with UX behavioral psychology.
Identifying and addressing a consumer
issue
Gathering and analyzing insights and identifying
the problems that require solutions. Sketching,
testing, and creating solutions iteratively.
Addressing usability issues. Conducting usability
testing.
Recreating an existing app or
website
Develop a new app or website based on an existing
one. Choose any app or online website that
requires updating, and re-create it from scratch.
Create a new UX and UI design to make a more
user-friendly and effective app or website.
Create mobile app designs from
scratch
Create a mobile app based on an idea that solves
daily life issues. This project requires creating user
flow diagrams and wireframes and, then, adding
design patterns, attractive animations, and color
palettes. Create prototypes and mockups.
An SaaS website
Implement a simple and easy SaaS website with a
powerful search. Improve the SaaS application with
review and iteration to drive sales and sign-ups.
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E ntrepreneurship E- commerce Banking H ealthcare Insurance
Beginner Beginner
Creating a wireframe model and
a prototype of UI UX design
This project includes sketching, designing, and
building a prototype and wireframe model.
Creating integrated visuals representations of a
design.
Beginner Intermediate
Landing page for lead generation
Design a landing page that includes an email
capture, a compelling incentive for viewers to make
them sign up, and a thank-you message.
Developing a page that increases the number of
viewers who enter their information and become
leads.
Intermediate Intermediate
Designing a user experience to
invite more viewers
Choosing a website and improving the user
experience that catches the customer’s eye. Adding
motion to UI components to improve the interactivity
of a product using UI animations and interactions.
Design user persona for the target audience.
Advance Advance
E-commerce website
Develop a captivating and distinctive aesthetic
appearance using UI UX. Creating effective
navigation and design that works both on mobile
and desktop. Use animations, unique and innovative
colors, illustrations, and typography.
Advance
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Course Advisors / Faculty

Dr. Keyur Sorathia

Associate Professor
An Associate Professor at the Dept. of Design, IIT Guwahati and the founder of EI Lab, Sorathia's research
focuses on designing interaction techniques for VR interfaces. He is also interested in using advanced
digital technologies to resolve the challenges of SDGs, especially in health and education.

Kishore Asokan
Product Designer at Target
Designer with a strong digital product design background since 2015. I keep things simple by creating
clean, meaningful experiences and interface designs. I work closely with the business and functional
teams, supporting them with design skills, UX and creative problem-solving. I believe a great product can
only be created when a team pulls together.

SANDEEP MAJUMDER
Interaction designer from NID
I am a Digital Product Designer with a Masters in Interaction Design from NID Bangalore. I am a keen
observer and always on the lookout to solve problems in and around us I like creating experiences that are
user centric and impart value

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Meet the Batch

Industries Our Learners Come From

12% --BFSI
20% BSFI

50% Information Technology

34%
5% - Healthcare
11%

10% - Others
12% Consulting

6% - Others

17% --Consulting
23% BPO/ KPO

Work Experience

35%

3-6 years Some of their current employers include

35%

26%

0-3 years
26%

15%

9-12 years
15%

12% 12%

12%
6-9 years

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Intellipaat
Career Services
500+
Webinars
What Makes Us Tick
Career-oriented Sessions
Attend 25+ career-oriented sessions
by industry mentors and prepare
your career trajectory
Profile Building
Craft a UI/UX Design Strategy
resume and LinkedIn profile to make
an impression on top employers
job portal
Mock Interview Preparation
Prepare with mock interviews
including most asked questions by
top employers
1:1 Mentoring Sessions
Get 1:1 guidance at every step in
your career transition to UI/UX
Design Strategy
Learner Reviews
Srilatha Salla
Sr. Software Engineer at
Moddy's Analytics
I sometimes have to study late nights and
early mornings; with the help of 24/7
student-friendly support, I was able to
clarify my doubts hassle-free. Have
recommended the course to others as
well!
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600+ 400+ 55%
Job Shares Hiring Partners Avg. Salary Hike
Minimum 10 guaranteed
interviews
Get job interviews with 400+ hiring
partners including promising
startups and top MNCs
Dedicated Job Portal Access
Get exclusive access to 200 job
postings per month on Intellipaat’s
Job Fairs
Job fairs are conducted regularly to
introduce learners to major
organizations
Hackathons
Work in teams and get exclusive
access to hackathons
Sarma Kanapalle Rohan Chakraborty
Full Stack Developer at Programmer Analyst at
Wallmart Cognizant
I chose this UI/UX design course to I took this course in the final year of
validate my existing skills and get in- BTech. Thanks to Intellipaat's training, I
depth training. UI/UX certification has now hold three job offers in hand from
helped me land a well-paying job. I am which I have decided to join Cognizant.
glad I was able to excel in my career.
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Program Partners

About Intellipaat
Intellipaat is one of the leading online training providers with more than 1.2 million learners
in over 155 countries. We are on a mission to democratize education as we believe that
everyone has the right to quality education.

We create courses in collaboration with top universities and MNCs for employability like IIT
Madras, University of Essex, University of Liverpool, IIT Roorkee, IIT Guwahati, SPJIMR, IBM,
Microsoft, etc.

Our courses are delivered by SMEs & our pedagogy enables quick learning of difficult
topics. 24/7 technical support & career services help learners to jump-start their careers.

About IIT Guwahati

IIT Guwahati is the sixth IIT established in India. Since 1994, the institute has been at the
forefront of engineering and technology education globally. E&ICT, IIT Guwahati is an
initiative of MeitY (Ministry of Electronics and Information Technology, Govt of India). E&ICT,
IIT Guwahati was inaugurated by PM Modi in 2016.

Achievements - IIT Guwahati

Ranked in the top 7 by NIRF India Rankings 2021 - NIRF

It also holds a global rank of 41 in Economic Times 2021 Rankings - Economic Times

Upon the completion of this program, you will:

Advanced certificate in UI UX Design Strategy by E&ICT, IIT Guwahati

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 1.2 Million Learners & 200+ Corporates across 155+ countries

upskilling on Intellipaat Platform

Contact Us
INDIA

AMR Tech Park 3, Ground Floor, Tower B, Hongasandra Village,
Bommanahalli, Hosur Road, Bangalore, Karnataka 560068, India

Phone No: +91-7022374614

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Middlesex HA1 2TS, UK

USA

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Phone No: 1-800-216-8930

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