Professional Documents
Culture Documents
https://testbankfan.com/download/law-of-marketing-2nd-edition-oswald-test-bank/
CHAPTER 2
CHAPTER SUMMARY
This Chapter introduces the basic field of intellectual property law and focuses specifically
on patent law and copyright law. (Trade secret law is addressed in Chapter 3 and
trademark law is discussed in Chapter 6.) The Chapter discusses the nature of patent and
copyright protection and the processes by which patents and copyrights are obtained. In
addition, for each area, the Chapter discusses the elements required for proving
infringement, the defenses available to defendants, the remedies provided, the procedures
for obtaining international protection of these assets, and Internet issues.
I. Overview
A. Categories of Intellectual Property Law
B. Underlying Policy Considerations
Problem 1
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible
website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise
on a password-protected website for classroom use.
Chapter 2 Oswald, The Law of Marketing, 2nd edition Page 3
LECTURE CONSIDERATIONS
1. There are many intellectual property law amendments proposed and/or pending as
this book goes to press, particularly in the patent law area. You may wish to do an
electronic search to update the materials as you go into the classroom.
2. Intellectual property law can be misleading to students because costs and attorneys
fees are often available in this area as a result of specific statutory provisions. It is
important to explain to students early on the general rule regarding availability of
costs and attorneys fees under the American system, and to emphasize that
intellectual property law is an exception, not the norm, in this regard.
4. Updated Patent Statistics (Exhibit 2.3) can be found on the PTO’s Web site at
http://www.uspto.gov
5. Copyright registration forms are available on the Copyright Office’s Web site at
www.copyright.gov Have your students contrast and compare the patent
application process to the copyright registration process–the former is far more
complex and rigorous than is the latter, reflecting the fact that patent provides a
much stronger form of protection than does copyright.
6. Under both patent and copyright law, corporate officers and/or managers can be
held personally liable for infringement under certain circumstances. The individual
liability of managers is mentioned in later Chapters of the book as well. You may
wish to spend some time at this early juncture emphasizing to students the very real
personal risk that they as future managers may run if their corporation fails to heed
the law and they personally participate in the wrongful behavior.
For a listing of examples of the types of cases in which corporate officers have been
held personally liable for copyright infringement, see Famous Music Corp. v. Bay
State Harness Horse Racing & Breeding Assoc., Inc., 423 F. Supp. 341 (1977).
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible
website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise
on a password-protected website for classroom use.
Another random document with
no related content on Scribd:
Extract, &c. Attest, T. Todd, C. H. R.
In Senate, Nov. 22, 1799—Read and concurred in.
Attest, B. Thurston, C. S.
Washington’s Farewell Address to the People
of the United States, Sept. 17, 1796.
Accepted as a Platform for the People of the Nation, regardless of
party.
George Washington.
1801–1811.—No Platforms.
No Federal Platform.
Clintonian Platform.
Philadelphia, September.
Resolved, That it is recommended to the people of the United
States, opposed to secret societies, to meet in convention on Monday,
the 26th day of September, 1831, at the city of Baltimore, by
delegates equal in number to their representatives in both Houses of
Congress, to make nominations of suitable candidates for the offices
of President and Vice-President, to be supported at the next election,
and for the transaction of such other business as the cause of Anti-
Masonry may require.
1832.—National Democratic Platform,
adopted at a ratification Meeting,
1836.—“Locofoco” Platform,
1836.—Whig Resolutions,
Abolition Platforms.
1840.—Democratic Platform,
Baltimore, May 5.
Resolved, That the Federal government is one of limited powers,
derived solely from the constitution, and the grants of power shown
therein ought to be strictly construed by all the departments and
agents of the government, and that it is inexpedient and dangerous
to exercise doubtful constitutional powers.
2. Resolved, That the constitution does not confer upon the
general government the power to commence and carry on a general
system of internal improvements.
3. Resolved, That the constitution does not confer authority upon
the Federal government, directly or indirectly, to assume the debts of
the several states, contracted for local internal improvements or
other state purposes; nor would such assumption be just or
expedient.
4. Resolved, That justice and sound policy forbid the Federal
government to foster one branch of industry to the detriment of
another, or to cherish the interests of one portion to the injury of
another portion of our common country—that every citizen and every
section of the country has a right to demand and insist upon an
equality of rights and privileges, and to complete and ample
protection of persons and property from domestic violence or foreign
aggression.
5. Resolved, That it is the duty of every branch of the government
to enforce and practice the most rigid economy in conducting our
public affairs, and that no more revenue ought to be raised than is
required to defray the necessary expenses of the government.
6. Resolved, That Congress has no power to charter a United
States bank; that we believe such an institution one of deadly
hostility to the best interests of the country, dangerous to our
republican institutions and the liberties of the people, and calculated
to place the business of the country within the control of a
concentrated money power, and above the laws and the will of the
people.
7. Resolved, That Congress has no power under the constitution, to
interfere with or control the domestic institutions of the several
states; and that such states are the sole and proper judges of
everything pertaining to their own affairs, not prohibited by the
constitution; that all efforts, by Abolitionists or others, made to
induce Congress to interfere with questions of slavery, or to take
incipient steps in relation thereto, are calculated to lead to the most
alarming and dangerous consequences, and that all such efforts have
an inevitable tendency to diminish the happiness of the people, and
endanger the stability and permanence of the Union, and ought not
to be countenanced by any friend to our political institutions.