JAN 12TH, 2022

THE GOOD
FIGHT
MARKETING
PLAN
Holleyland Pictures LLC
 - Our Film
PRESENTATION - Our Team
SUMMARY - Our Audience
- Our Star
INDUSTRY MARKETING - Examples of ROI
- Our Plan
- Summery
- Distribution/Sales Agreement (example)
- Deal Memo
- Banking Info
HolleyLand Pictures LLC 2022
OUR FILM THE GOOD FIGHT MOVIE LLC

PLOT
The Good Fight focuses on the personal life of
Luke O’Conner. Luke is a husband and father, a
successful civil engineer and a respected trainer at
a local gym. But he is on the verge of losing
everything because of his drinking. After a series
of poor decisions lands him in jail, he must do
some sincere soul searching and decide what is
truly worth fighting for.

McDowell Tech | March 2020

 OUR TEAM/OUR DIRECTOR
JAMES' MOVIES AND TELEVISION
PERFORMANCES HAVE BEEN SEEN IN 32
COUNTRIES BY MORE THAN 10 MILLION
PEOPLE. AS A WRITER/DIRECTOR HE HAS
TWO SHORT FILMS IN DISTRIBUTION WITH
SHORTSTV AND ONE DISRIBUTED ON BLU-
RAY BY MRG ENTERTAINMENT. HE
CURRENTLY IS WRITING A FAITHBASED
SCREENPLAY FOR THE WILLIAM MORRIS
ENDEAVOR, (WME). AS AN ACTOR HIS
LEADING ROLE IN "THE CAVE NANG NON"
(2019) WAS VERY WELL RECEIVED BY THE
HOLLYWOOD REPORTER AND VARITY
MAGAZINE.
Our Team / Director of Photography
OUR TEAM/The Cast
 OUR MARKET

70% of US citizens and 55% of Canadians

claim to be Christians through one
denomination or another. Because of these
numbers, domestic box office returns for even
ultra-low budget faith based movies hover
around $6 million. Distibution companies
understand that it is quite common for a
$100,000 faith-based film to profit over a
million dollars. The bottom line is that
families and Christian teens go to the movies.
The faith based option offers choices they do
not normally get from mainstream
entertainment. "The Good Fight" has multiple
built in markets.
OUR STAR
John Schneider

John has been a consistant name and face in

mainstream entertainment for more than 40 years.
After earning worldwide fame playing Bo Duke on
The Dukes of Hazard, he went on to have recurring
roles on the shows Guns of Paradise, Touched By
An Angel, Veronica's Closet, Smallville, And Tyler
Perry's The Haves and the Have Nots. Additioanlly,
John has done guest spots on CSI:Miami, Glee,
JAG and over 60 other television series.

McDowell Tech | March 2020

 125,000,000

EXAMPLES OF ROI 100,000,000

RECENT CHRISTIAN MOVIE

SUCCESSES 75,000,000
Faith based movies do very well at the box office. As
can be seen in this graph, adding star power to the cast
increases numbers substancially. However in the case 50,000,000
of "Facing The Giants", a movie that cost $100,000 to
make and profited $10.2 million, there were no "name"
actors involved. "Fireproof" had a budget of $500,000
25,000,000
and made $33 million dollars. "I Can Only Imagine" was
produced for $7 million and had a box office return of
$86 million. "Heaven Is Real" had a budget of $12
0
million and profited over $100 million.

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OUR PLAN The plan for selling and distribution of The Good
Fight Movie, LLC is a four teared effort. Most
PLAN FOR SELLS AND small independent films follow a two step
DISTRIBUTION process in hope of securing distribution; film
festivals and networking.

FAIRWAY FILM
ALLIANCE
This is a company whose job
it is to sell the film rights all
over the world. They have the
rough cut of "THE GOOD
FIGHT" and feel strongly that
they can move the film
internationally once we have
John Schneider officially
signed.
OUR PLAN
FOUR STEPS TO SECURE
DISTIBUTION
DOMESTIC
DISTRIBUTION
Using colleagues we have
within the William Morris
Endeavor Agency, we will
market our film directly to
the same distribution
companies responsible for
"Facing the Giants", "God's
not Dead" and other faith-
based films.
FAIH BASED FILM
FESTIVALS
Atlanta, Indiana and Texas all
have giant film festivals that
showcase Christian and
Family focused projects to
distributors. We will submit
to each of them and be in
attendance for Q&A and
support efforts.
SMALL MARKET
ROLL OUT
There is also the option of
small theater rollout to
generate word of mouth
success that could in turn
lead to streaming
opportunities.
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The Good Fight Movie, LLC is a small but powerful
project that will connect with married couples and
families as well as teens and sports lovers both in and
outside of the Christian community. Though this is the
first feature film produced by James Edward Holley
the mentors for this project have ranged from
Academy Award winners David Cluck (Monster & The
Artist) and Terry Benedict (Hacksaw Ridge) to multi-
Grammy award winning producer Michael Blanton.
With John Schneider attached to the movie,
distribution options and higher ROI are significantly
increased. We will market aggressively both
domestically and internationally. Our online presence
will be handled by Jason Elkins. Product placement
efforts are being spearheaded by Christopher Yates.
The timeline for completion of principle filming is
March 30, 2022. Film and sound track editing should
be completed by July 2022.