National University Lipa

Maraouy, Lipa City

PURPOSIVE COMMUNICATION
Assessment Task

Section CIV 223

Name: Enriquez, Nicholas Emmanuele
Date Submitted: April 27, 2023

Instructions: Create an evaluation report about the Multimodal texts used by NU Lipa such as
their marketing tools, advertisements, murals, announcements, and other paraphernalia.
The template is provided for you; do not forget to create your own copy of this document.
Evaluation Report:
Multimodal Text:
(Kindly attach the photo or link of
the multimodal text you wish to
evaluate here. Use a separate sheet
if needed.)

Purpose This multimodal text aims to attract, persuade or invite future

(What is the aim of the multimodal
text?)
Audience
(Who is the target audience?)
Visual Assessment
(Describe the visual appearance of
the multimodal text)
college students to get into NU Lipa through advertisements
and Facebook posts. They are using this multimodal text to
prove the results to the future incoming young talents.
The target audience is the citizens around Lipa City or outside
the City. It aims to reach out to Grade 12 senior high school
students that are coming to college soon.
This multimodal text features different programs that are open
to everyone and to try to attract students whose dreams are in
the pictures. It consists of picture of students that are currently
studying at the university and its motto.
Implied Meaning This multimodal text's message is to encourage and attract
(What is the message?) incoming college students to widen the student’s number and
to persuade them in coming in NU Lipa.
Impact on Audience The audience may be/may be not attracted to the multimodal
(What is the effect of the text presented by NU Lipa. They may be attracted to it so that
multimodal text on the audience?)
they may enroll on the incoming School Year.
Strengths: The benefits of this multimodal text include a lot of
(At least 3) information that is needed by the audience and it is very strong
when persuading future audience. It may be seen by a lot and
been attracted to many, that’s why it is very powerful to the
mind of the media users.
Points to Improve: It has a lot of points to improve. They can add more text or
(At least 3) information into it. They can put more design that can attract
the readers and they can do it more often.
Complete Report:
(Write your evaluation report in essay format. Use the data you provided above)

Multimodal text are a definite text that can be used in a wide range and to promote
different types of things, it can be promoting an item, or a school, etc. NU Lipa is one of the
Universities that use this type of text to promote and persuade a lot of media users in the
social media, they are showing a lot in one picture, they are showing how they can help
students persuade their dreams, study more and the quality education that they are showing
in the text.