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  • CPM - Coca, Pepsi, DR Pepper

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    Duyên Phạm
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    CPM_Coca, Pepsi, Dr Pepper

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    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    5 views1 page

    CPM - Coca, Pepsi, DR Pepper

    Uploaded by

    Duyên Phạm

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Coca-Cola Pepsi Dr Pepper Snapple

    Critical Success Factors Weight Rating Score Rating Score Rating Score

    1. Brand Loyalty 0.15

    2. Traditional Soda
    0.15
    Options

    3. Bottling/Distribution
    0.1
    Network

    4. Healthy
    (Juice/Sport/Water) 0.1
    Options

    5. Caffeinated
    0.08
    (Energy/Coffee) Options

    6. Financial Health 0.08

    7. Globalization 0.08

    8. Market Share 0.08

    9. New Product
    0.07
    Development

    10. Advertising 0.05

    11. Social Responsibility 0.04

    12. Beverage Alternatives 0.02

    Totals 1

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