ABSTRACT

The research study titled "Home Catering: Marketing Strategies and Recommendations"
conducted in Cordova, Cebu, investigates the marketing dynamics of local home catering
businesses. The findings highlight the effectiveness of leveraging social media for promotion and
underscore the resilience and creativity of home caterers in the face of competition and limited
resources. Key recommendations include prioritizing personalized customer interactions,
exploring local partnerships, active participation in community events, diversifying marketing
channels, establishing a customer feedback loop, embracing sustainability, and maintaining
creativity and adaptability. The study features insights from interviews with Neneng's Food
Order, C&L Catering, Virtucio Caterers, and KMF Lechon and Grill House Catering Services,
revealing a diverse landscape within the catering industry. Despite unique challenges, these
businesses showcase adaptability, emphasizing the importance of strategic marketing and a
customer-focused approach. Conclusions drawn from the study emphasize the distinct dynamics
and challenges faced by local home catering enterprises in Cordova. Individualized customer
interaction and a robust online presence, particularly on social media, are identified as key
contributors to success. Despite resource constraints and increased competition, home caterers
demonstrate adaptability and inventiveness in their promotional strategies, offering valuable
insights tailored to the Cordova area. The recommendations suggest embracing online platforms,
adopting a customer-centric approach, maintaining high standards in food and service quality,
and leveraging family involvement for business success. The importance of adaptability,
community engagement, and employee development is underscored. Strategic marketing,
utilizing various channels, and a genuine passion for the catering business are highlighted as
crucial elements for sustained dedication and excellence. In summary, the research provides a
comprehensive understanding of the home catering industry in Cordova, offering actionable
recommendations for entrepreneurs to enhance their marketing initiatives and succeed in a
competitive landscape.
Keywords: Home Catering, Marketing Strategies, Social Media Promotion, Customer
Engagement , Resilience