CONTENT

1. 5.

2. 6.

3. 7.

4. 8.
 STAGE OF
DEVELOPMENT

1.
的
2.
CURRENT SITUATION
OF BRAND

1.
2.
3.
SOLUTION
IDEA

1.

2.
去
 =

/ /
/ /
INDUSRY
SCANNING

1. / / / 务
2.
3. 1.0/2.0/3.0
 +

COMPETIVE
SITUATION

1. / / / /
2. OR OR
3.
 ANALYSIS
CONCLUSION

1. 历

2. 牌
CUSTOME
PERSONA

1.
2. 历
3.
INS
 务
CUSTOME S
SENSE

1.
2. 历
3.
 ANALYSIS
CONCLUSION

1. 历

2. 研 历
BRAND
EQUITY

分
1. 历
2.
3. 务 历 历
 SWOT
BRAND
ANVANTAGE

1.
2.
3.
 ANALYSIS
CONCLUSION

1. 历 历

2. 研
 去
MIND FIRST
ASSOCIATION

去 去
历 历
 去
POSITIONING
EXPRESS

1. + 历

2.
THE BRAND
SLOGAN

1.

2.
THE BRAND
CONSEPT

1.

2.
THE BRAND
VI

1. LOGO
2. ICON
3.
COMMUNICATION
STRATAGE

1. - -
2.
 研
BRAND
ENDORSEMENT

1. 研
2. KOL
3.
 告
NODE
EVENT

1.
2.
3.
BRAND
HOUSE

1. - -

2.
 =

SLOGAN

USP A B C D

1 2