SVKM’s NMIMS MUKESH PATEL SCHOOL OF TECHNOLOGY MANAGEMENT & ENGINEERING / j SCHOOL OF TECHNOLOGY MANAGEMENT & ENGINEERING j Academic Year: 2021-22 Programme: MBA Tech (All Stream) Year: IV Semester: VIII Subject: Business Research Methods . Marks: 100 Date: 13 June 2022 ‘Time: 10.00 am to 12.00 noon Durations: 2 (Hrs) No. of Pages: a2 Re-Examination (2021-22) ' + Instructions: Candidates should read carefully the instruetions printed onthe question paper and on the cover © of the Answer Book, which is provided for their use. y / 1) Question No. _1__ is compulsory. f. \ 2) Out of remaining questions, attempt any _4___ questions, {i 3)In all __5_questions to be attempted. \ } 4) Answer to each new question to be started on a fresh page. 5) Figures in brackets on the right hand side indicate full marks. 7) Assume Suitable data if necessary. Read the scenario and answer the questions that follo During Pandemic times, online education was the need of the hour and Work from Home (WFH) became absolute necessity, virtual meetings a new norm. Globally travel restrictions are now relaxed and educational institutions switching to offline mode. However certain percentage of online education may | | continue to exist. Itis predicted that by this year end there will be almost 50% a decline in the use of Virtual Meetings Application (viz. MS Teams, Zoom etc.) subscriptions. This can be a cause of concer for ail these software companies ‘who had been developing these applications as there can be substantial decrease in their future revenues. Also, itis likely to impact the sales of the hardware (viz, laptops, Desktops, Computer accessories, smart phones etc.), ‘These | Softivare Companies allocate and spend a considerable capital expenditure for their: R&D and HR (hiring of specialized teams for App developments).These ‘companies’ want to survey and check how many subscriptions will be active in next 12 months. CO-1,2; $O- | # | Develop a conceptual model that describes the relationship between the a dependent variable, at least two independent variables, and a moderating | 10 marks | Application variable. | le CO-1,2;SO- |. | Develop the problem statement and formulate the hypotheses for the : ‘ | 10 marks BL- above scenario. Application | teCritical review of the literature will spark many useful insights on your a a | €0-1,2;$0-; |_| research topic and will allow you to make informed business decisions. | 10 marks | BL- a Application Ee | b. | Describe the classifications of research designs, stating the distinguishing [ee eon features of cach classification. Differentiate by giving appropriate | i 10 marks Application examples. Q3 a. | Explain the characteristics of a good sample? Discuss any two methods CO- used for collecting sample from a population with suitable 10 marks BL- ‘Application econ ee €0-3;S0-;— |B. ; You are conducting a study to assess consumer satisfaction with an BL . . 10 marks a airline. Design 2 questionnaire that can be used for this study. Application baa C0-4; $05 Discuss the factors affecting reliability na research process? Whyis it || . * marks BL- important to establish “Goodness” of measure and how is it done? Application CO-4; SO-; | b. | Describe Qualitative research and its application in business decision BL- making with suitable examples. 10 marks Application Describe cluster analysis. Explain in brief the underlying assumption of the technique. Also, give one application of the technique in Business | 20 marks | Application Management. 7 i - | c0-1: $0-; Discuss in detail about the guidelines to be followed to formulate a oe | CO-1; SO-; marl | BL- research report, with a suitable example. Application sm