Executive Summary: Paadvy, an energy drink company, is committed to dominating the fitness

industry. Located in Lunguja, our energy drink is available at gyms and retail stores, targeting athletes
and fitness enthusiasts. With the goal of competing with industry giants like Red Bull, we produce
10,000 units monthly, supplied through companies like Carrefour. Our current capacity is 15,000
units, and we utilize grape juice, glucose, sugar, water, and caffeine in our production.

Business Details:
 Company Name: Paadvy
 Location: Lunguja
 Industry: Energy Drink
 Mission: To be the leading choice in the fitness industry for athletes seeking a premium
energy boost.

Marketing Plan:
 Target Market: Fitness industry, athletes.
 Distribution: Available at gyms and retail stores.
 Competitive Strategy: Competing with industry leaders through aggressive social media
advertising, collaborations, and partnerships with sports companies.

Production Plan:
 Monthly Production: 10,000 units (capacity: 15,000 units).
 Suppliers: Grape juice, glucose, sugar, water, caffeine.
 Distribution: Through companies like Carrefour.

Organization Plan:
 Departments: Finance, Operations, Marketing, HR, R&D.
 Current Employees: 100.

Financial Plan:
 Capital: 500,000,000 UGX.
 Sales (Past Year): 50,000,000 UGX.
 Profit Margin: 40%.
 Current Status: Profitable.

Growth Plan (by 2025):

 Employees: Expand to 600 employees.
 Branches: Establish 5 new branches.
 Sales Target: Set ambitious sales targets.
 Marketing Strategy: Continued focus on social media, collaborations, and partnerships.
 Investment: Allocate capital for expansion and marketing initiatives.