1.

Animal activists
2. Those against violence
3. Caged egg farmers

As Shelley states that she is “absolutely outraged” at the “disrespect and atrocious treatment of
chickens”, she uses emotive language to provoke anger in animal activists and lead them to join her
movement.

Through stating that that “it’s only a small step until we humans start to treat one another just as
poorly” she appeals to people against human violence proking a sense of fear within them and forcing
them to understand her movement.

Through the use of the anecdote where “going into the ‘caged egg’ section of the supermarket gives her
shivers every time” she targets caged egg farmers, into understanding the emotions that their product
portrays, highlighting her emotions and provoking guilt amongst the caged egg farmers.

Appeals

Appeal to authority
Uses the opinion of an expert or authority figure to impress audience or prove a point
Example:
‘Professor Tran’s extensive research in this area leaves little doubt that…’
How it positions:
Reassures the reader that the writer’s viewpoint is shared by someone with expert knowledge.

Appeal to common sense

A practical everyday knowledge that is accepted as obvious and therefore ‘true’
Example:
‘The Australian Medical Association said it was “common sense” that a ban should be in place’
How it positions:
Pressures the reader to agree by implying that anyone who disagrees lacks practical intelligence

Appeal to family values

Suggests that traditional family life provides the essential values for a healthy, stable society
Example:
The government needs to make the well-being of families a top priority to ensure parents have the time
and resources to care for children.
How it positions:
Leads the reader to view traditional nuclear families as most desirable

Appeal to tradition
Appeals to a sense of security based on the believe that rituals and traditions are valuable
Example:
‘Generations of Australians once thrilled to see the circus roll into town. And while urban sprawl is
taking its toll, a small band of families keeps the magic alive.
How it positions
Encourages the reader to resist change and to feel that links with the past should be retained

Appeal to loyalty and patriotism

Assume a commitment to our group and love our country, that old ways of doing things should be highly
valued.
Example:
‘Don’t let your community down- you owe it a helping hand so it can help you in the future.’
How it positions:
Positions the reader to agree with (and possible take part in) actions that will benefit the nation or the
group.

Appeal to fear and insecurity

Suggests that people’s safety, security or freedom are at risk
Example:
‘If we don’t act now we will be in mortal danger’
How it positions:
Pressures the reader to feel that solutions are needed urgently so they should agree with the proposals.

Appeal to Hip-Pocket Nerve

Threatens our financial well-being because we fear or believe that we are being overcharged.
Example​:
‘The government is going to desperately claw money out of purses and wallets.’
How it positions:
It positions the reader to reject the view of those who want to raise prices, fees, etc

Appeal to sense of justice

Plays on our belief that we all have the right to be treated fairly.
Example:
‘The death penalty is the ultimate form of cruel and inhuman punishment, and a violation of
fundamental human rights’
How it positions:
Positions the reader to agree that ‘the punishment should fit the crime’

Activity
1. RITA PANAHI: FOR INTOLERANCE, REMEMBER TO TAKE A LEFT TURN
In an effort to bring to light the unfair and poor treatment that “leftists” receive, Rita Panahi strives to
target those within society that have perceived opinions towards the political world. Through appealing
to a sense of justice Rita Panahi made clear that the falsehoods of politics sees people to be “defriended,
deplatformed and disavowed for their beliefs”. Through this language Panahi positions the reader to feel
guilt towards the “leftists” and encourages people to change their attitudes.

2. TERRY MCCRANN: THE SOLUTION TO OUR ECONOMIC MALAISE IS HIDING IN

PLAIN SIGHT
Terry Mccrann endeavours to showcase that the nation is going insane trying to find the solution to our
economic malaise when the “the one solution, the only solution, the fundamentally necessary solution”
is hiding in plain sight. Whilst alluding to the fact that the already implemented solutions are utterly
ineffective, Terry Mccrann appeals to hip pocket nerves, targeting the government, to make them
understand how a cut in electricity and gas prices is the only option.

3. SUSIE O’BRIEN: FEMALE PLAYERS DESERVE BETTER THAN THIS FARCE

Through supporting the AFLW, Susie O’brien targets AFL and AFLW supporters whilst making clear the
unfair treatment towards the AFLW players as they are looked upon as “second-class citizens”.
Appealing to a sense of justice Susie O'brien repeats the words, “they’re sick of being told they’re…”.
Forcing the reader to feel sorry for the players and encouraging them to join her movement.

4. FARHAD MANJOO: DEALING WITH CHINA ISN’T WORTH THE MORAL COST
In an attempt to allow the government to understand how working alongside China will potentially
corrupt the rest of the world, Farhad Manjoo appeals to fear and insecurity by stating that “there is no
freedom of speech, thought, assembly, religion, movement or any semblance of political liberty in
China”. Through this language it causes the reader to become afraid that China’s totalitarian and
powerful government may destroy there freedom and rights within their own country.

5. MARK MOREY: WAGE THIEVES BELONG IN JAIL — IT’S THAT SIMPLE

In targeting employees of cafe and restaurant businesses, the author expresses the financial fraud
within the industry. By stating that, “the signature dish for restaurateurs and cafe owners is Exploitation
Pie — a hearty base of wage theft, inside a thick casing of faux ignorance, and served with a bland
apology sauce,” the author appeals to hip pocket nerve and sense of justice, through implying that the
readers financial well-being is being threatened by their inconsiderate business owners.