Steps in Research

1. Identify the Problem

2. Check the Literature of that problem
3. Look for the fitted Research Methodology
4. Interpret it and analyze
5. Conclusion/Recommendations

7Ps of Marketing
● It became 7 Ps because the knowledge is evolving and the world is changing
● Product, Price, Place, Promotion, People, Physical Evidence, Process

Different Theories
● Hierarchy of Needs (Abraham Harold Maslow, 1943)
● SWOT Analysis (Albert Humphrey, 1960)
● Brainstorming (Alex Osborn, 1963)
● Six Sigma Model (Bill Smith, 1986)
● Four Ps of Marketing (Jerome McCarthy, 1960)
● Core Competency Model (CK Prahalad and Gary Hamel, 1990)
● Business Process Engineering (Hammer and Champy, 1990)
● Just In Time Business, Lean Manufacturing (Taiichi Ohno, 1970)
● Fiver Competitive Forces (Michael Porter, 1990)
○ Framework, Value, Chain
● Management by Objectives (1974)
○ Knowledge worn Productivity
● Product Life Cycle (Raymond Vernon, 1950)

The 7 Habits of Highly Effective People

1. Habit 1: Be Proactive
● Focus and act on what you can control and influence instead of what you can’t.
2. Habit 2: Begin With the End in Mind
● Define clear measures of success and a plan to achieve them.
3. Habit 3: Put First Things First
● Prioritize and achieve your most important goals instead of constantly reacting to urgencies.
4. Habit 4: Think Win-Win
● Collaborate more effectively by building high-trust relationships.
5. Habit 5: Seek First to Understand, Then to Be Understood
● Influence others by developing a deep understanding of their needs and perspectives.
6. Habit 6: Synergize
● Develop innovative solutions that leverage differences and satisfy all key stakeholders.
7. Habit 7: Sharpen the Saw
● Increase motivation, energy, and work/life balance by making time for renewing activities.