RETAIL DESIGN

RETAIL?
 Retail is the process of selling consumer goods and/or
services to customers through multiple channels of
distribution to earn a profit.
Types by products

 Retail is usually classified by type of products as follows:

 Food products — typically require cold storage facilities.
 Hard goods or durable goods —
automobiles, appliances, electronics, furniture,
sporting goods, lumber, etc., and parts for them.
 Soft goods or consumables — clothing,
other fabrics, footwear, cosmetics, medicines and stationery.
 Arts — Contemporary art
galleries, Bookstores, Handicrafts, Musical instruments, Gift
shops, and supplies for them.
TYPES OF RETAIL STORES
 Department store
Department stores are very large stores offering a huge
assortment of "soft" and "hard" goods which often bear a
resemblance to a collection of specialty stores.
Example: shoppers stop,
pataloons
 Discount store Discount stores tend to offer a wide array of
products and services, but they compete mainly on price.
They offer extensive assortments of merchandise at
affordable and cut-rate prices.
 Examples: brand factory
 Warehouse storeWarehouses that offer low-cost, often high-
quantity goods piled on pallets or steel shelves; warehouse
clubs charge a membership fee.
 Boutique Boutique or concept stores are similar to specialty
stores. Concept stores are very small in size, and only ever
stock one brand. They are run by the brand that controls
them.
 General store -A general store is a rural store that supplies
the main needs for the local community;
 Hypermarkets Provides variety and huge volumes of
exclusive merchandise at low margins. The operating cost is
comparatively less than other retail formats. Example: big
bazaar, more Mega store, D-Mart
 E-tailer The customer can shop and order through the
internet and the merchandise is dropped at the customer's
doorstep or an e-tailer.
 Supermarket A supermarket is a self-service store consisting
mainly of grocery and limited products on non food items.
 Mall shopping mall has a range of retail shops at a single
outlet. They can include products, food and entertainment
under one roof.
 Other types of retail store include:
 Automated kiosk — self-service, robotic kiosks located in
airports, malls and grocery stores. The stores accept credit
cards and are usually open 24/7. Examples
include ZoomShops and Redbox.
 RETAIL DESIGN
 Retail design is a creative and commercial discipline that
combines several different areas of expertise together in
the design and construction of retail space.
 It is primarily a specialized practice of architecture and interior
design, however it also incorporates elements of interior
decoration, industrial design, graphic design, ergonomics, and
advertising.
 the primary purpose of retail space is to stock and sell product
to consumers, the spaces must be designed in a way that
promotes an enjoyable and hassle-free shopping experience for
the consumer.
Different Types of Retail Store Displays
 Gondola Retail Display
 Point of Purchase Retail Display
 Slat Wall Retail Display
 Grid Wall Retail Displays
 Garment Rack
 Table Displays
 Pegboards
 Specialty Displays
 Window Displays
Gondola Retail Display
 These are two-sided displays with adjustable shelves. This
type of retail store display is used to merchandise within your
store. The freestanding frames are made of steel and can
carry heavy goods.
 Gondola style shelving is especially popular in grocery and
pharmacy stores due to their ability to hold many products.
They can be adjusted to fit different-sized items.
 One disadvantage, however, is that Gondola displays are
expensive.
Point of Purchase Retail Display
 Point of sale shelves are placed near the cash register or the
door. It is here that you place your fast-moving and popular
goods such as candy, cheap and popular items.
 You can also place goods that are close to expiry date to
entice customers to pick them up. It is usually easy for the
customer to reach out for an item within arm’s length and
increase the possibility of an impulse purchase
Slat Wall Retail Display
 Slat wall is one of the most versatile shelving options. It can
display a wide variety of merchandise and can be wall
mounted or freestanding. They consist of panels with recessed
horizontal spaces where shelves, hooks, pegs, and hangers are
displayed. Slat wall displays are affordable and do not require
an expert to mount them. The cost could increase if a
professional installer is needed
Grid Wall Retail Displays
 Grid wall displays can be feature wire panels, which can
accommodate a variety of hooks and different shelf options.
Since they are easily customizable, they are a perfect choice
for a trader with limited space. They look great on your wall
or even as freestanding fixtures. Just as the slat wall, a grid
wall display is easy to mount.
Garment Rack
 Garment racks are ideal for hanging clothing. Made of metal,
they are custom-made to display clothes and other apparel.
They come in different shapes and sizes.
- Types of garment display
 Shoulder-out
 Face-forward
Face forward

Shoulder out
Table Displays
 Table displays are made from different materials. They can be
custom-made according to the needs of a client. Place them
near the entrance of your store to display craft items or other
small items. They are excellent at enticing a buyer to
purchase items they had not planned to buy.
Pegboards
 Perfect for small items, pegboards are highly flexible.You can
easily move hooks, shelves and bins to create the space sizes
you want. They are made of fiberboard and have rows of
evenly-spaced holes for attaching hooks and other storage
accessories. They pair very well with other types of displays.
Specialty Displays
 As the name suggests, specialty displays are designed for a
specific purpose or product. Examples are refrigerated
displays where goods are kept fresh even when the shelves
are left open for customers to pick items
Window Displays
 Window displays attract customers to your retail shop.
 Window display is a window in a shop displaying items for
sale or otherwise designed to attract customers to the store.
 They should be attractive and creative enough to encourage
people to come in for a closer look, and perhaps to buy.
 They should be placed strategically near high foot traffic areas
in your store.