SY23-24 DOM - 2791 Course Manual (20231117)

S.Y.
2023-2024 DIGITAL OPERATIONS MANAGEMENT COURSE MANUAL

(as of 17 November 2023)
© 2023 IÉSEG School of Management, Operations Management Department

Nothing in this document may be reproduced and/or made public by printing, offset, photocopy, or
microfilm or in any digital, electronic, optical, or any other form without the prior written permission
of the copyright owner.
IÉSEG School of Management S.Y. 2023-2024
Table of Contents
1. Introduction to the Course .................................................................................................................. 3
2. Learning Goals and Objectives ........................................................................................................... 3
3. Course Structure and Schedule ........................................................................................................... 4
4. Course Assessments and Final Grade ................................................................................................. 6
5. Course Administration ........................................................................................................................ 8
6. Interactive/Lecture Sessions ............................................................................................................... 9
7. Final Group Presentation .................................................................................................................. 10
8. Final Group Report ........................................................................................................................... 12
9. Final Presentation and Report Evaluations ....................................................................................... 17
Dr. Jose-Benedicto DUHAYLONGSOD

DOM 2791 Course Coordinator | Operations Management Department 2
1. Introduction to the Course

Technological advances, globalization, trade liberalization, and increased regulation have shaped our
daily lives and supply chains worldwide in the past four decades. This course serves as an introduction
to the topics of Digital Operations/Supply Chain Management, Behavioral Operations Management,
and their interaction. The course aims to introduce students to (1) the impact of digitalization and (2)
the role of human behavior on operational and supply chain processes and decisions.
2. Learning Goals and Objectives

This section shows the learning goals and objectives of the course.
2.1 Course Learning Goals

In taking the course, students:
• demonstrate an international mindset (1A);
• successfully collaborate within an intercultural team (1B);
• communicate effectively in English (1C);
• convey powerful messages using contemporary presentation techniques (4C);
• construct expert knowledge from cutting-edge information (5B);
• employ state-of-the-art management techniques (5C);
• thoroughly examine a complex business situation (6A);
• synthesize multifaceted information from various sources across different functional
fields (6B); and
• combine different skills and management disciplines in support of interdisciplinary
responsibilities (6C).

2.2 Course Learning Objectives

At the end of the course, students:
a) understand the impact of digitalization on operations and supply chain management processes;
b) know the field of Behavioral Operations Management and the influence of behavior on
operational decisions; and
c) discuss the connections between the latest trends in digital operations and real-life company
examples.
3. Course Structure and Schedule

This section describes the course’s position in the Grande École program (PGE), session types,
coordinator and pertinent planning and studies officers, schedule, and materials.
3.1 Position in the Curriculum

This core course takes place during the sixth semester of the PGE program.
3.2 General Information about Course Sessions

Digital Operations Management 2791 is an intensive course associated with 2 ECTS. The 16 class hours
correspond to 4 interactive/lecture sessions of 4h20 minutes (including two 10-minute breaks). These
interactive/lecture sessions are regular classroom sessions. These sessions will be delivered using a
blend of formal lectures, in-class exercises, case discussions, and games/experiments.
3.3 Course Coordinator and Planning and Studies Officers

Dr. Jose Benedicto DUHAYLONGSOD (Assistant Professor)
Operations Management Department
j.duhaylongsod@ieseg.fr
Link 1 (IESEG) | Link 2 (Google Scholar) | Link 3 (LinkedIn)
For questions regarding attendance (e.g., request for absences to be excused, etc.) and other
planning and studies matters, please get in touch with the appropriate officers:
Paris Campus:
BAS6_studies_paris@ieseg.fr
BAS6_planning_paris@ieseg.fr
Lille Campus:
BAS6_studies_lille@ieseg.fr
BAS6_planning_lille@ieseg.fr

3.4 Course Schedule

Table 1 shows the tentative course schedule. This table includes the phases and themes of each lecture
session.
Session 1 – Introduction to Digital Operations Management (Monday)
Session 2 – Sustainability and Building Blocks and Enablers of Digital Operations Management 1
(Algorithms & Analytics) (Tuesday)
Session 3 – Behavioral Operations Management (Wednesday)
Session 4 – Building Blocks and Enablers of Digital Operations Management 2 (Smart Factories),
Group Presentations, and Course Wrap-Up (Thursday)
Table 1. Tentative Schedule and Course Content for Digital Operations 2791.
3.5 Course Materials

All course materials are available on the course website via my.ieseg.fr. Student versions of the lecture
presentations are provided, wherein certain portions or contents are removed to encourage notetaking
during class. The students are encouraged to bring a copy of the lecture presentation during class (hard
copy or soft copy via a laptop or tablet).

4. Course Assessments and Final Grade

The three graded summative assessments for the course are (1) one individual-based assessment (final
exam) and (2) two group-based assessments (final group presentation and report). Table 2 presents the
overview of the course assessments and their respective weights.
Assessment Component
Final Exam 60%
Final Group Presentation 20%
Final Group Report 20%
total 100%
Table 2. Summary of Course Assessments.
a) Final Exam (60%)

The final exam covers all the topics and case readings throughout the week (Sessions 1-4)
and the presentations of two randomly selected groups. The types of questions include
multiple-choice, conceptual, and open-ended questions. It is held roughly one week after the
end of the course (schedule/date TBA) and lasts 1 hour (60 minutes). The final exam is
administered using the platform WiseFlow. For the final exam, students are allowed to bring:
i. Print out copies of the lecture slides and case/readings; AND/OR
ii. Write down (manually by hand and/or electronically using your computer or electronic
notetaking device, then consequently printing them) your notes based on the lecture
and cases/readings. In the U.S., this is often called a cheat sheet or “a piece of paper
bearing written notes intended to aid one’s memory, typically one used surreptitiously
in an examination.” Please limit your cheat sheet to 2 sheets of A4-sized paper (back-
to-back), i.e., 4 pages.
b) Final Group Presentation (20%)

The groups are tasked to make a presentation on a given topic. The final presentation takes
place in Session 4. The group chooses two members to present for 15 minutes. An additional 5
minutes is given for setup and Q&A (total of 20 minutes). For the presentation, a group
• defines the given topic (e.g., textbook definition, background information of origin,
why it is a topic connected to digitalization);
• explains how it is related to or impacting Digital SCM/OM (e.g., choose a particular
SCM/OM concept/area/branch/phenomenon like manufacturing, retailing, logistics,
production planning, inventory management, forecasting, etc.); and
• relates the topic to an industry, organization, or company that implemented the topic
(i.e., choose a concrete company example) to solve a concrete business problem it
faced.

A suggested outline for the presentation is provided at the end of this document. The deadline
for submitting the PowerPoint Presentation is Wednesday evening at 19h59 (7:59 PM via
email) during the week of the course. Late submissions will not be accepted. Despite the
division of tasks, the group will receive one final grade for this assessment.
c) Final Group Report (20%)

The groups are tasked to write a report on a given topic. For the report, a group
• defines the given topic (e.g., textbook definition, background information of origin,
why it is a topic connected to digitalization);
• explains how the selected topic has been used to address sustainability goals or issues
(in relation to operations and supply chain management) of a chosen company or
industry; and
• discuss future challenges and opportunities (research and business/practical) in
implementing the topic.
A suggested outline for the report is provided at the end of this document. The deadline for
submitting the report (PDF format) is Saturday evening at 23h59 (11:59 PM via email)
during the week of the course. Late submissions will not be accepted. Despite the division
of tasks, the group will receive one final grade for this assessment.
4.1 Feedback Rules

Formative feedback/assessments are provided:
• 35-45 minutes before the end of sessions 1, 2, and 3 to the groups in preparation for their final
group reports and presentations; and
• Email blasts and 5 minutes before the end of Sessions 1, 2, 3, and 4: wrap-up and synthesis of
the past session.
4.2 Notes about the Final Exam and Final Grades

There will be no retake examinations for this course. The format of the final grades follows the standards
of the IÉSEG School of Management (i.e., 0 – 20).

5. Course Administration
This section discusses some course administration information related to the language of instruction,
prerequisites, and supporting literature or references.
5.1 Language of Instruction

All sessions are taught in English. Professors/lecturers and students are expected to communicate and
do all in-class exercises and activities in English. We advise all communication between the
professor/lecturer and the students to be done in English.
5.2 Prerequisites
Students should have a
a) good command of English (listening, speaking, writing, and understanding);
b) primary interest and background knowledge in the fields of Operations and Supply Chain
Management; and
c) working knowledge of quantitative approaches in business administration, including algebra,
statistics, and computer software (e.g., Microsoft Office).
5.3 Supporting literature

The necessary literature and case readings will be introduced in class. The following textbooks are also
relevant to the course:
MacCarthy, Bart L, and Dmitry Ivanov. “The Digital Supply Chain—Emergence, Concepts,
Definitions, and Technologies.” In The Digital Supply Chain, 1st ed. Elsevier, 2022.
Pellicelli, Michela. The Digital Transformation of Supply Chain Management. 1st ed. London: Elsevier,
2022.
5.4 What to Bring during Class

In each lecture session, students should have a copy of the lecture slides/PPT (hardcopy or softcopy via
their laptops, tablets, etc.).

6. Interactive/Lecture Sessions
This section shows the learning objectives for each interactive/lecture session.
6.1 Session 1 - Introduction to Digital Operations and Supply Chain Management

In this session, students
a) understand the impact of digitalization on operations and supply chain management processes;
b) know the field of Behavioral Operations Management and the influence of behavior on
operational decisions; and
c) discuss the connections between the latest trends in digital operations and real-life company
examples.
6.2 Session 2 – Sustainability and Building Blocks and Enablers of Digital Operations
Management 1
a) know the sustainability issues related to the Digital Supply Chain;
b) learn about the background and impacts of Algorithms and [Supply Chain] Analytics on
operational and supply chain processes; and
c) implement basic Supply Chain Analytics (i.e., regression analyses) and Algorithms (i.e.,
Simplex Method for Linear Programming) using Microsoft Excel.
6.3 Session 3 - Behavioral Operations Management

a) review some background information on Operations Management and rational decision-
making; and
b) know the overview of Behavioral Operations and important research in this field.
6.4 Session 4 - Building Blocks and Enablers of Digital Operations Management 2 (Smart
Factories), Group Presentations, and Course Wrap-Up
a) know the implications for implementing (People) Analytics;
b) determine the benefits and features of the smart factory;
c) be familiarized with other emerging technologies impacting the supply chain.

7. Final Group Presentation

The suggested outline for the group presentation is as follows:
I. Definition of Concept
a. What is the textbook or “layman’s terms” definition (e.g., how it is understood in real
life) of the concept?
b. How did this concept originate? How is this concept connected to digitalization?
II. Connection of Concept to Operations/Supply Chain Management and Digitalization
a. Choose and describe an OM/SCM phenomenon/topic/area/activity.
→ Operations Management is defined as “the set of activities that create value in the
form of goods and services by transforming inputs into outputs.”
→ This “focal OM/SCM phenomenon” thus refers to one of the many transformational
activities involved in operations (and, in some ways, supply chain management):
transforming resources (e.g., machines and people) and converting inputs (e.g.,
materials, people, information) into outputs of goods and services.
→ Because the scope of Operations Management is broad, the idea is for your group
to zone in on a particular activity or function in an organization/company/industry
b. From an SCM/OM perspective, how is this concept defined and used?
→ This is the way to connect the concept and the chosen OM/SCM
phenomenon/topic/area/activity
c. Describe its characteristics before and after the application of the assigned concept.
→ That is, explain the role of this concept as a digitalization enabler or its relationship
with Digital O.M. or Digitalization of the S.C.
→ How does this concept impact/influence/change this concrete SCM/OM activity?
III. Concrete Application of Concept – Company Example
a. Choose and describe a company or industry (overview, e.g., what is their business
model, etc.)
b. Choose and explain a concrete business/O.M./SCM-related problem that this company
or industry example faced in the past.
c. Discuss how your assigned concept helped address this issue or problem of the chosen
company or industry.
→ For example, discuss what was going on in this company before and after such a
concept was implemented (i.e., provide before and after contexts)
IV. Conclusion
a. Summary of what was done in the presentation.

The required formatting rules are:

• File type: PPTX
• Filename. Please follow the format for the filename
SY2324_DOM2791_C_GYY Presentation.PPTX OR
SY2324_DOM2791_C_GYY Presentation.PDF,
where, C is your campus (P for Paris and L for Lille) and GYY is the group number (e.g.,
G01, G02, …, G06).

8. Final Group Report

The proposed outline for the group final report is as follows:
1. Discussion of concept and its relation to digital OM/SCM

a. Briefly provide a textbook or “layman’s terms” definition (e.g., how it is understood in
real life) of the assigned concept.
b. How did this concept originate? How is this concept connected to digitalization (e.g.,
why is it an enabler of the Digital Supply Chain?) ?
c. From an SCM/OM perspective, how is this concept defined and used?
d. Briefly explain how the company/industry example you used in the presentation is
using or is connected to this concept.
2. Sustainability concerns
a. Briefly discuss sustainability in connection to OM/SCM.
b. Determine a concrete/precise sustainability goal or issue related to a particular
OM/SCM-related activity/sector/concept/phenomenon.
c. Explain how the concept helps or is used to address the above-mentioned sustainability
goals or issues.
d. Provide a concrete company/industry, and discuss how it concretely uses the concept
to address the issues above.
→ The company may differ from the group’s choice for the final presentation.
3. Challenges and opportunities
a. Choose and describe 3 concrete current challenges in implementing such a concept in
operations and supply chain management.
→ Preferably, in relation to the chosen company or industry of the group.
→ Otherwise, it can be connected to other industries.
b. Choose and describe 3 future opportunities in implementing such a concept in
operations and supply chain management.
→ Where is this concept heading in the next 5 years?
→ What are the latest trends or developments in relation to this concept?
4. Conclusion
• Summarize what was presented in the report

The required formatting rules are:

• Size A4 paper
• 3 pages, approx. 1600 words (4th page is the Appendix)
• Font: Times New Roman
• Size: 11 for all texts, including headings
• Spacing: 1.5 spacing
• 1” (2.54cm) margin on all sides
• Justified alignment for the paragraphs
• Use only black font color (i.e., no other colors or unnecessary pictures or images)
• File type: PDF
• Filename. Please follow the format for the filename
SY2324_DOM2791_C GYY Report.pdf

where, C is your campus (P for Paris and L for Lille) and GYY is the group number (e.g.,
G01, G02, …, G06).

8.1 Sample title page (PLEASE USE)
A final group report submitted in partial fulfillment of the requirements for

the S.Y. 2023-2024 Digital Operations Management 2791 course
SY2324_DOM2791_C_GYY Report
[Name of Member 1]
[Name of Member 2]
[Name of Member 3]
[Name of Member 4]
[Name of Member 5]
[Name of Member 6]
[Date of Submission]

8.2 Sample Content (PLEASE FOLLOW)

1. Discussion of concept and its relation to digital OM/SCM
This is the first sentence of the introduction. Do not indent the first paragraph of any section. This
sentence is written to illustrate how it can look on the page. This is not actual content but just an
example. This is the first sentence of the introduction. This sentence is written to illustrate how it can
look on the page. This is not actual content but just an example.
This is the second paragraph of the introduction. Indent the second paragraph onwards of a
particular section. This sentence is written to illustrate how it can look on the page. This is not actual
content but just an example. This is the second sentence of the introduction. This sentence is written to
illustrate how it can look on the page. This is not actual content but just an example.
This is the third paragraph of the introduction. This sentence is written to illustrate how it can
look on the page. This is not actual content but just an example. This is the second sentence of the
introduction. This sentence is written to illustrate how it can look on the page. This is just an example.
(Enter/space → This is placed here to emphasize its location; do not literally put this in your report)
2. Sustainability concerns
This thesis is related to three streams of literature. I discuss each one in this section. Always include
some brief explanation of the main section before starting the subsection (as seen in the previous
sentence; for example, do not just start subsection 2.1 immediately after Section 2. Include 1-2
sentences first.).
…
(Enter/space)
3. Challenges and opportunities
…
(Enter/space)
4. Conclusion
…

8.3 Writing Guide and Tips

• Proofread, proofread, proofread (grammar, spelling, structure, formatting, etc.) before submitting
the report.
• Use only English words in the report (i.e., no French words or sentences; determine the appropriate
English translations for words, phrases, and expressions).
• Use formal, English prose or writing style. Do not use informal or colloquial words or phrases.
• Be consistent with the type of English used (i.e., American or British English throughout; do not
suddenly change styles in the middle of the report).
• Note that a paragraph should contain at least 3 sentences. There should not be 1-sentence paragraphs
in the report.
• Generally, paragraphs should contain a maximum of 7 sentences (9-10 can still work, but that is
pushing it and may make unclear the contents).
• Generally (or whenever possible), the first sentence of the paragraph should contain the topic
sentence because this approach facilitates understanding.
o Example 1: “The project objectives are the following. First… Second… Finally…,”
o Example 2: “This project has three key performance indicators. First… Second…
Finally…”
• Make sure that 1 paragraph = 1 central thought/topic/subject to facilitate understanding.
• When itemizing ideas or arguments in a paragraph (as seen above), make sure to number your ideas
or arguments accordingly (i.e., if there is a “First,” there should be a “Second,” a “Third,” or
“Finally”).
• As much as possible, keep the writing style simple and direct. Get straight to the point, and do not
beat around the bush when writing.
• In most cases, please write in the active voice instead of the passive voice to make it easy for readers
to see who did what (see https://examples.yourdictionary.com/examples-of-active-and-passive-
voice.html). Use the first person (either “I” or “we” are okay for me) to describe what you did. For
example:
Third person (less desirable) — The author developed three new items.
First person (more desirable) — I developed three new items.
• If a sentence runs for more than 1.75 lines on a page, it is better to split it into two.
• Always label tables and figures used in the report. Also, make sure to cite, indicate, or discuss the
said tables (examples of how this is done are seen throughout this course manual).
• Avoid starting too many sentences with adverbial or adjectival clauses or phrases.
• Finally, do not make your readers “think too much” when reading your report. Ideally, you want
your readers to immediately understand what you are saying, with minimal rereading or without
needing to explain it to them in person.

9. Final Presentation and Report Evaluations

The evaluation of the presentation and report is based on the following criteria:
PRESENTATION REPORT
1 Definition/Summary of Topic Definition/Summary of Topic
2 Connection to Digital SCM/OM Sustainability Concerns
3 Company Example/Challenge Addressed Future Challenges and Opportunities
4 Cohesion/Relevance to Topic
5 Impact and Formatting
Likert Scale Grading:

The presentation and/or report establishes … [for criteria 1, 2, 3, 4, and 5]:
[needs improvement] 1 2 3 4 5 [exceptional]


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S.Y.

2023-2024 DIGITAL OPERATIONS MANAGEMENT COURSE MANUAL

© 2023 IÉSEG School of Management, Operations Management Department

Dr. Jose-Benedicto DUHAYLONGSOD

1. Introduction to the Course

2. Learning Goals and Objectives

2.1 Course Learning Goals

Dr. Jose-Benedicto DUHAYLONGSOD

2.2 Course Learning Objectives

3. Course Structure and Schedule

3.1 Position in the Curriculum

3.2 General Information about Course Sessions

3.3 Course Coordinator and Planning and Studies Officers

Dr. Jose-Benedicto DUHAYLONGSOD

3.4 Course Schedule

Session 1 – Introduction to Digital Operations Management (Monday)

Session 3 – Behavioral Operations Management (Wednesday)

3.5 Course Materials

Dr. Jose-Benedicto DUHAYLONGSOD

4. Course Assessments and Final Grade

a) Final Exam (60%)

b) Final Group Presentation (20%)

Dr. Jose-Benedicto DUHAYLONGSOD

c) Final Group Report (20%)

4.1 Feedback Rules

4.2 Notes about the Final Exam and Final Grades

Dr. Jose-Benedicto DUHAYLONGSOD

5.1 Language of Instruction

5.3 Supporting literature

5.4 What to Bring during Class

Dr. Jose-Benedicto DUHAYLONGSOD

6.1 Session 1 - Introduction to Digital Operations and Supply Chain Management

6.3 Session 3 - Behavioral Operations Management

Dr. Jose-Benedicto DUHAYLONGSOD

7. Final Group Presentation

Dr. Jose-Benedicto DUHAYLONGSOD

The required formatting rules are:

Dr. Jose-Benedicto DUHAYLONGSOD

8. Final Group Report

1. Discussion of concept and its relation to digital OM/SCM

Dr. Jose-Benedicto DUHAYLONGSOD

The required formatting rules are:

SY2324_DOM2791_C GYY Report.pdf

Dr. Jose-Benedicto DUHAYLONGSOD

8.1 Sample title page (PLEASE USE)

A final group report submitted in partial fulfillment of the requirements for

Dr. Jose-Benedicto DUHAYLONGSOD

8.2 Sample Content (PLEASE FOLLOW)

Dr. Jose-Benedicto DUHAYLONGSOD

8.3 Writing Guide and Tips

Dr. Jose-Benedicto DUHAYLONGSOD

9. Final Presentation and Report Evaluations

1 Definition/Summary of Topic Definition/Summary of Topic

2 Connection to Digital SCM/OM Sustainability Concerns

3 Company Example/Challenge Addressed Future Challenges and Opportunities

5 Impact and Formatting

Likert Scale Grading:

Dr. Jose-Benedicto DUHAYLONGSOD

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