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  • Bic Cello - B2B

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    Vaibhav Rastogi
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    Cello is the market leader in India's stationery market with a 24.8% market share. It has the highest distribution at 81.3% and is the most recalled brand at 75%. Cello sells over 5 million pens per day and has over 5,000 employees in India. It offers a wide range of products including ball pens, gel pens, roller pens, fountain pens, mechanical pencils, markers, and other stationery. Cello has strong brands, world-class manufacturing and quality. It partners with customers to provide customized marketing solutions like product branding, sales promotions, and corporate gifting.

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    Bic cello_B2B

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    Cello is the market leader in India's stationery market with a 24.8% market share. It has the highest distribution at 81.3% and is the most recalled brand at 75%. Cello sells over 5 million pens per day and has over 5,000 employees in India. It offers a wide range of products including ball pens, gel pens, roller pens, fountain pens, mechanical pencils, markers, and other stationery. Cello has strong brands, world-class manufacturing and quality. It partners with customers to provide customized marketing solutions like product branding, sales promotions, and corporate gifting.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    4 views16 pages

    Bic Cello - B2B

    Uploaded by

    Vaibhav Rastogi
    Cello is the market leader in India's stationery market with a 24.8% market share. It has the highest distribution at 81.3% and is the most recalled brand at 75%. Cello sells over 5 million pens per day and has over 5,000 employees in India. It offers a wide range of products including ball pens, gel pens, roller pens, fountain pens, mechanical pencils, markers, and other stationery. Cello has strong brands, world-class manufacturing and quality. It partners with customers to provide customized marketing solutions like product branding, sales promotions, and corporate gifting.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 16

    MARKETING BRAND DISTINCTION

    1
    Cello Brand Strength

    Most Purchased Most Distributed Most Recalled Most Recommended

    24.8% 81.3% 75% 51%


    VAL MARKET VAL WEIGHTED SPONTANEOUS CONSUMER STORES RECOMMEND
    SHARE% DISTRIBUTION% RECALL CELLO

    2
    Source: India Ballpoint & Gel Pen Mystery Shopping I BIC India: Awareness & Imagery Study 2017 I Market Pulse VAL Sales (MAT-OCT-2021)
    Cello – strong levers to deliver growth

    Market
    Leadership

    High World Class


    Distribution Manufacturing

    Strong World Class


    Brands Quality

    3
    Cello - Market Leader in India
    Wide Range of products
    #1 Market position
    • Ball Pens
    • Gel Pens
    • Roller Pens
    • Fountain Pens
    24.8% Market Share • Mechanical pencils
    • Markers and Highlighters
    • Colour Up
    • Signature Metal Pen

    5mn Pens sold per day • Other stationery

    Employees in
    5K+ India

    4
    Source: Market Pulse – Value Sales I Stationery Category Definition – Ball Pens + Gel Pens + Roller Pens + Fountain Pens + Mechanical Pencils + Marking.
    Cello VALUE MARKET SHARE (%)
    29.8%

    20.7%

    4.5%

    7.8%

    8.4%

    5
    Source: Market Pulse VAL Sales (MAT-FEB 2022)
    Cello Competitors
    B2B COMPETENCIES
    ➢Understanding clients need in providing optimum marketing solutions.

    ➢ Creativity with the latest marking technology.

    ➢ Solid service back up for efficient manufacturing and delivery systems.

    ➢ Professional attitude and approach of the organization

    We partner With you for ….


    ➢Sales Promotions (Consumer and Trade)

    ➢ Marketing Communication Programs

    ➢ Corporate Gifting

    ➢ Events , Conferences , Seminars

    ➢ Maximum Brand Recall

    ➢ Incentives , Recognition and Awards


    6
    Customised Solutions
    Consumer Promotions
    & Trade Promotion
    Customisation
    Quick ball Pen – Logo Printing
    On Clip
    Trimate ball Pen – Logo Printing On
    barrel

    Quick Lite – Logo Printing on


    Clip

    Comfort Ball pen – logo printing on


    Barrel

    Dokuflow Ball pen – logo Printing on


    Barrel

    Free flow RB – logo Printing on


    Cap

    * All pictures shown are for illustration purpose only. Actual product may vary due to product enhancement.
    Customisation
    Engraving

    Engraving

    Printing with
    customized parts
    Engraving on
    tabletop

    * All pictures shown are for illustration purpose only. Actual product may vary due to product enhancement.
    Innovation – Foiling on Pen

    May fair

    Deco Ball Pen

    Deco Ball Pen

    Zipper Ball Pen

    Zipper Ball Pen

    Soft write
    * All pictures shown are for illustration purpose only. Actual product may vary due to product enhancement. MOQ – 3 Lacs – 4 Lacs
    Innovation
    Deco Ball Pen – Multi colored Foil / Customised BOPP & Box
    packaging

    MOQ – 2.5 Lacs Units MOQ – 2.5 Lacs Units


    * All pictures shown are for illustration purpose only. Actual product may vary due to product enhancement.
    Innovation
    Butter Flow Ball Pen – Multicolored Foil / Cust. Box & BOPP
    Pouch

    MOQ – 3. 5Lacs Units


    MOQ – 3 Lacs Units
    * All pictures shown are for illustration purpose only. Actual product may vary due to product enhancement.
    Innovation
    Zipper Ball Pen – Multicolored Foil / Cust. BOPP Pouch May fare – Avenger Series – Mondelez (India)

    * All pictures shown are for illustration purpose only. Actual product may vary due to product enhancement.

    MOQ – 3 Lacs Units MOQ – 6 Lacs Units


    Innovation

    MOQ – 50 K
    * All pictures shown are for illustration purpose only. Actual product may vary due to product enhancement.
    innovation

    MOQ – 20 k
    * All pictures shown are for illustration purpose only. Actual product may vary due to product enhancement.
    Thanks !

    Vaibhav Rastogi
    +919650046572

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