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    Berni Bernald
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    The document provides a business canvas for Shoehorn, a company that manufactures shoehorns using thermocol as an alternative to plastic. The key partners would include raw material suppliers, distributors, and strategic partners like Bata. Manufacturing involves procuring thermocol, preparing it into slime, and injecting the slime into molds. The shoehorns offer benefits like being a renewable alternative to plastic and having various customizable designs. Customers include those over 40 years old from higher socioeconomic classes. Revenue would come from asset, e-commerce and in-store sales, as well as bundle pricing of shoes and shoehorns.

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    The document provides a business canvas for Shoehorn, a company that manufactures shoehorns using thermocol as an alternative to plastic. The key partners would include raw material suppliers, distributors, and strategic partners like Bata. Manufacturing involves procuring thermocol, preparing it into slime, and injecting the slime into molds. The shoehorns offer benefits like being a renewable alternative to plastic and having various customizable designs. Customers include those over 40 years old from higher socioeconomic classes. Revenue would come from asset, e-commerce and in-store sales, as well as bundle pricing of shoes and shoehorns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views2 pages

    Intro Merged

    Uploaded by

    Berni Bernald
    The document provides a business canvas for Shoehorn, a company that manufactures shoehorns using thermocol as an alternative to plastic. The key partners would include raw material suppliers, distributors, and strategic partners like Bata. Manufacturing involves procuring thermocol, preparing it into slime, and injecting the slime into molds. The shoehorns offer benefits like being a renewable alternative to plastic and having various customizable designs. Customers include those over 40 years old from higher socioeconomic classes. Revenue would come from asset, e-commerce and in-store sales, as well as bundle pricing of shoes and shoehorns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    INB FINAL PROJECT

    BUSINESS CANVAS FOR SHOEHORN

    By Group 3

    F20002 - Abhishek

    F20012 - Azam Hussain

    F20017 - Denin Akash

    F20030 - Karthikeyan

    F20053 - Sreesh Kumar

    F20171 - Sibisha Judy

    The Issue:

    Thermocol is a non-biodegradable substance, so it has become one of the major causes of


    environment pollution. Burning thermocol produces harmful gases which can cause cancer.
    Using these is also health hazardous. Ironically, not much attention has been paid to ban
    thermocol products or find some suitable alternative to this.

    History of shoehorn:

    Shoehorn originated in the late renaissance age. It is referred as “schoying horne” in the
    United Kingdom.

    Process:

    From the Thermocol slime, the idea was to produce a shoehorn. Shoehorn is also called
    shoe spoon. It is used to easily slide our heel into the shoe. The high strength of the material
    ensures that it doesn’t break easily when it is being used.

    To manufacture the shoehorns, mold and dies can be created using 3D prototyping to keep
    the cost of mold as low as possible. Once the Thermocol slime is created it can be injected
    into the molds to produce the shoehorn. The image of the hand finished product is
    attached below:

    The following sheet contains the business canvas for our product.
    Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
    • Raw material • Procurement • Customer service • The customer we
    • The product is a • Customer
    Suppliers • Preparation are approaching
    more reliable and
    • Distribution • Manufacturing feedback is from the higher
    renewable
    partners • Distribution alternative to the • Customization socio-economic
    plastic products assistance
    • Strategic class.
    that are available
    partnerships in the market. • The age group is
    (Bata) above 40 years
    • The material used
    • Joint ventures (having certain
    is very rigid and
    (Shoe horn key Key Resources thus has a long difficulty in
    chain) life Channels wearing slip on
    • Thermocol
    Acetone The preferred channels to shoes).
    • • The product
    reach to our customers • Both the genders
    • Mould comes in various
    are:
    customisable • Social media are preferred.
    • Labour
    colours, shapes marketing
    and designs. • Adverts in OTT
    • Direct factory
    • Ergonomic for the outlets of
    user premium shoe
    brands
    Cost Structure Revenue Streams

    • Asset sale
    • E-Commerce sales
    • In store Sales
    • Bundle pricing (Shoe + Shoe horn)

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