ASSIGNMENT 2-GEO-

MAKING SENSE OF
ENTREPRENEURSHIP

By Kaushik Sundararajan
BUSINESS CONCEPT
A platform that provides a marketplace for shoe customizers and customers to collaborate and create. Shoe customization is new to the market
and  is predicted to reach $120 billion by 2026.

Shoe customization currently uses facebook,Instagram,snapchat,websites and telegram as a marketplace. The problem with shoe customization
is that it is hard to find a desired design and shoe sizes since most of the shoes get sold out as they come out.

Features:

Revenue is generated when a user or designer pays to join the app via a subscription offered by the app. The subscription offers various benefits
to both customizers and customers.The platform records the clients purchase or likes and recommends designs from designers to the customers
and also for designers to reach out to customers based on customer categories.

According to a research blog ,customers never get their desired designs in their shoes as brands such as nike and adidas makes designs of their
own.Here the goal is to fix this problem where both designers/customizers and customers are benefitted.

Benefits

This platform will mainly help the audience who love the sneaker tradition and mostly benefits audiences who have size difficulties for their
preferred shoes.

Helps designers with different perspectives to connect with their customers

 This a custom sneaker app where the
designers and customers can meet and
collaborate.
PROTOTYPE
CUSTOMER
IDENTIFICATION
Buyers Sellers
Age-13-45 years, mostly young adults and teenagers Age -20-40 years,ranging from teenagers to
adults
Gender-All,mostly male Gender-all
Residing tier-Tier 1,2 Residing tier-Tier 1,2 ,3

Pyschographic Pyschographic
Those who love sneakers To earn money
People who follow the sneaker tradition Investors who would want to expand their profile
People with different perspectives The respect for the shoe culture
Free lance designers for part time Easy to handle
Influencers,Movie stars,basketball stars To build a community
People who collect shoes as a hobby
STUDY OF
COMPETITION
The sellers use mostly apps and social media handles such as
Instagram,whatsapp,facebook,telelgram and websites to sell their
products.The competiton between customizers and shoe brands is
that shoe brands generate a larger revenue compared to
customizers.Since my current platform I between both it’s a bridge
that helps customers and designers to get their desired sneakers
without any hassel.
COMPETIORS
Problem Solution Unique value Unfair advantage Customer Segments
• Very hard to search for • Designers list their • Buyer:
propsition Closeness to top
• Interested in
customized sneakers products • Buy customized shoe companies
• Very limited pairs of • Buyers buy their • Designers and customized shoes
shoes
selected sneakers products according customers push • Designers who
• Easy to connect
• Customizers not to their other fellow would like to start
• No need to worry
recognized recommendation designers and fresh or part time
about oversized or
• Collabration customers to join • Colloboration
undersized shoes
between customers the network Seller
• Shoes in your
and designers • Easy money by
Existing alternatives doorstep
building a platform
• Toessmith • All shoe sizes are • Awareness of come Channels
available • Online stores,apps for both customers
• Mels make up designers
• Special events,Pop and designers
• Chaitaniya dixit store
Early adopters
• Sierato Key metrics pips
• Teenagers
• Shoeplug • Platform traffic • Social media
• Special programs • Young adults
• ROI
• Adults
• Easy make

Cost structure Revenue streams

Insurance marketing costs Advertising collabrations
Employee wages warehouse Community
Product delivery customer service Subscription
Regulations Premium subscription