“PRODUCT AND PROMOTIONL STRATEGIES OF BUGSAY BISTRO AND

THEIR EFFECT ON CONSUMERS’ BUYING DECISION“

Panelists’ commentary
Complied Not Complied
Ma’am Enrisa

- Find a reference of
Bicol’s finest Hub
- The research must - We fail to put reference
be referential to some information

- Find out their - We have already

existing
promotional
strategies
- Word of mouth is
not a promotional
strategy
Ex: buy 1 take 1,
discount, and seasonal
sale
- Include sample
brochure in
research to validate
promotional strategy
- Include comparative
competitive pricing
- Factors that affect
pricing decision
- what are the
relevance of studies
in the titke
- Credibility of the - We presented the
result from survey
Sir Guda
provided the
promotional strategy
but not complete
and some are not
actually an example
of promotional
strategy
- We didn’t include
sample in the research
for validation
- The researcher fail to
include the price of the
competitors so we fail to
validate the competitive
based pricing of the
company
result, but it was not
that reliable and
credible.

- In title, change the - The use of

word purchasing appropriate word for
into order or the research title
buying decision
 - SOP #5 exclude a
and b
- Add research - We only made 3
question for statement of the
recommendation problems about the
- Avoid one sentence existing strategies and
paragraph how it affects the
- Use other words buying decision of
other than “ consumer
According to “ - Repeated word
- Connect the - The paragraph in
paragraphs the paper is not well
- Avoid starting organized and the
sentence with the thoughts must be
conjunction like but connected to each
and And other

Dr. Edwin G Gonzales

- What are the basis - The reason why we

of research and why are prompted to
pricing and focus on the pricing
promotion? and promotion
- Do not assume but
give supporting or
back up data
- Do not fix what is
not broken
- What can be added
in existing
Ex: Product
differentiation
- Introduce new - We fail to introduce
promotion strategy Promotional
that can be used by strategy that can be
Bugsay recommended to
- Remove the pricing the company
( because it is not - Pricing doesn’t
crucial in a actually affect the
company like this) consumers’ buying
pricing does not decision
matter