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CMN 279 (Online) - F2023

Assignment #5 Term Test Review
Tuesday, November 28 from 3:30 PM to 5:00 PM
 AGENDA
Section #1 of 3: Assignment #5 Term Test Logistics

Section #2 of 3: Assignment #5 Term Test Sample Questions

Section #3 of 3: Question and Answer Period

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Section #1 of 3: Assignment #5 Term Test Logistics

Location: D2L (Fully Online, Ensure Your Internet is Stable)

Date and Time: Opens: Tuesday, December 5 at 12:01 AM

Closes: Thursday, December 7 at 11:59 PM

Length: 120 minutes (2 hours)

Parameters: One attempt only. D2L will lock you out once the
timer runs out. Pay special attention to the D2L
prompts: don’t forget to hit the “Submit Quiz”
button at the end of the test.
Question Types
Multiple Choice
(Choose the most correct answer)

True or False
(Review the entire statement)

Matching
(Match concept or term to example)

Ordering
(Place items in the most correct order)
 Ametros ELMs
Focus on studying your ELM #1 to 6
modules (especially the videos). You may
also receive APA 7th edition style questions.
Terms & Concepts to Review

● Communicative intelligence ● Clarity

● Scope ● Concision
● Coherence
● Audience
● Summary/summarizing
● Purpose ○ See also “paraphrase/paraphrasing”
● Tone ● Podcast (as a resource)
● Routine email ● Cliché
● Wordiness
● Informative message
● Writing (as a process)
● Primary purpose ● Revision/revising
● Secondary purpose ● Sentence variation
● Email memo ○ See also “parallel structure”
■ Strategy ● Parts of speech
■ Subject line ● Report writing
○ Strategy
■ Structure ○ Structure
○ Analysis & recommendations
Terms & Concepts to Review

● Professional ethics ● Equity

● Negative news ● Diversity
○ Primary & secondary purposes ● Inclusion
○ Effective delivery strategies ● Systemic barrier (and disability)
○ Anticipating and managing impact ● Intercultural communication
● Emotional empathy ● Accessibility
● Cognitive empathy ○ Accommodation
● Interpretation and analysis ○ Universal Design
○ Limitations of descriptive writing ● Assistive technology/device
○ Use of explanatory writing (also called ● Caption/captioning
informative or expository writing) ● Header & footer
● Accessible document
Terms & Concepts to Review

● Persuasive communication/persuasion ● Internal vs. external communication

● Rhetoric ● Direct and indirect pattern/strategy
● Argumentation ● Proposal writing
● Rhetorical situation ● Visual communication
● Kairos/Chiros ● Infographic (data/design/story)
● Rhetorical appeals ● Headline/subheading/body text
○ Ethos; pathos; logos ● Fonts (serif vs. sans serif)
● Toulmin Model ● Elements of design
○ Claim ○ Colour
○ Data ○ Layout
○ Warrant ○ Balance
○ Backing ○ Originality
○ Qualifiers ● Oral presentations
○ Rebuttal ● Online presentation skills
● Complex warrant ● APA Style and research skills
● Request for proposals (RFP) ○ Evaluating sources
 The Term Test consists of 54 questions divided across four sections as listed below. It will be
marked out of 70 points and is worth a weighted total of 35% of your final grade in this course.

Multiple choice questions Matching questions

Select the most correct answer from the options Match the content in one column with the
provided. There is no penalty for an incorrect corresponding correct response in the other.
answer. Each correct answer is worth one point. There is no penalty for an incorrect answer. Each
(40 points) correct match is worth one point. (10 points)

True/false questions Ordering questions

Indicate whether the statement is true or false as
written. There is no penalty for an incorrect
answer. Each correct answer is worth one point.
(10 points)
Place the options provided to you in their most
correct order as per the given instructions. There
is only one correct sequence. There is no penalty
for an incorrect answer. Each correct item is worth
one point. (10 points)
Section #2 of 3: Assignment #5 Term Test Sample Questions

Sample Question #1

Which of the following concluding sentences best demonstrates both a clear call to
action and conveys goodwill?

A. I hope the information provided is helpful. Talk to you again sometime in the future!

B. Your response by December 5 is needed to process the request. Thank you, and I
look forward to working with you.

C. I’m excited to work with you on this. Please get back to me whenever you can.

D. Kindly get back to me by December 5 so I can figure out how best to proceed.
Sample Question #2

According to Oxford University, plagiarism is…

A. Presenting someone else’s work in the reference list and using it in the body with
in-text citation(s).

B. Copying a passage from another source with direct quotations, an in-text citation,
and a full reference at the end of the paper.

C. Presenting someone else’s work or ideas as your own by incorporating it into your
work without full acknowledgement.

D. Paraphrasing someone else’s work and including an in-text citation and full
reference at the end of the paper.
 Sample Question #3
Which type of rhetorical appeal is best shown
in this Rihanna Fenty ad?

a) Ethos
b) Logos
c) Nanos
d) Pathos

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Sample Question #4

Which one of the following statements helps explain pathos, an appeal to emotion, in a
persuasive message?

A. Clear, logical development in the way these facts are presented encourages
readers to agree with your conclusion.
B. Based on your knowledge, reputation, position of authority, and familiarity with the
reader.
C. May be seen as inauthentic, overhyped, and manipulative if this appeal is
excessive or not handled skillfully.
D. A cause-effect, problem-solution, or chronological pattern can help this appeal
make more sense.
Sample Question #5

According to the Toulmin argument model, the following statement is a warrant: “Therefore,
drones are safe to operate in Ontario as there are operational protocols in place”.

A. True
B. False
Sample Question #6

Mohammed is creating a message for a new client who isn’t anticipating the message,
and Mohammed wants to build goodwill. He also doesn’t know the audience’s
knowledge level on the subject. What type of approach should Mohammed use?

A. Direct message delivery strategy

B. Indirect message delivery strategy
C. Situational message delivery strategy
D. Environmental message delivery strategy
Sample Question #7

When considering the layout design of a business document, it’s advised to use bright colours
(such as fluorescent pink) to attract the audience’s attention and keep them engaged.

A. True
B. False
Sample Question #8
Match the following situations to the terms that best describe them:

After Sandeep is denied a promotion, Liang drops by his office and says,
“I know you must be very disappointed, Sandeep. I have also experienced
frustration on my career path. Maybe I could help you prepare for the interview
next time you seek a promotion.”

“Roger, I understand why you want to replace some of your own family members
on the Board of Directors. You feel new board members will bring new ideas.
However, I believe we can achieve the same goal by providing additional training to
our current board members.”

In the quarterly meeting, Blossom shares sales data that reflects poorly on her
department and her as a manager because she knows the company needs this
information to improve operations.

Cognitive empathy Ethical behavior Emotional empathy

Tips: Accommodations
Contact your professor to make arrangements ASAP.

Technology Check
Disable popup and ad blockers before starting.
Ensure you have stable internet. Consider using
TMU computers.

Plan Your Test Space & Time

Ensure you’re comfortable and well rested.
Start the test before 10:00 PM on the last day
(Dec. 7) at the latest.

Read the Instructions Carefully

Understand how D2L quiz submissions work.
Tips: Handling Multiple Choice Questions
Choose the most correct answer (there is only one
per question). Eliminate obviously wrong.

MC and T/F are the Bulk of the Questions

Aim to spend about 1-2 minutes maximum per
question. Leave enough time for all sections. Note
questions (and question numbers) you’re unsure of
and come back to them later if time.

Organize Your Notes

Have your notes (course materials, ELM content,
etc.) handy throughout the test. Make notes to
prepare if you’ve yet do so. Open book ≠ easy!
Section #3 of 3: Question and Answer Period

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 Explainer for Sample Question #5 from Test Prep Slide Deck

Sample Question #5

According to the Toulmin argument model, the following statement is a warrant: “Therefore,
drones are safe to operate in Ontario, as there are operational protocols in place.”

A. True
B. False

The answer to Question #5 is B. (false), because the statement in Question #5 shows the claim,
including the grounds, NOT the warrant.

The claim is “our company’s drones are safe to operate in Toronto,” and the grounds are “we
follow the correct Ontario protocols when we use them.” The warrant would be that drone
safety depends on the adherence to specific rules (protocols) for operation.

A warrant in Toulmin Logic refers to an assumption about what makes the grounds (also known
as evidence or data) relevant to the claim (the conclusion of the argument). A warrant can be
stated or implied.