The increasing consumption of sugar-based drinks is growing concern in many countries,

since It is associated with health issues such as obesity and diabetes. Several factor that
could be considered contributing this growing trend. These include their affordability,
availability, marketing and advertising.

Their affordability and availability of sugar-based drinks made them a convenient and
efficient choice for everyone. They are available at most of convenience stores, vending
machines, restaurants and local shops, making them easy to get for people. Since, the
cheap price made them an excellent choice for anybody who want to save money, instead of
buying healthy drink.

Targeted marketing strategy and advertisement has also contributed to their increased
consumption. Companies use of variety of strategy, such as celebrity endorsement,
television advertisement and targeted advertisement for teenager. These strategies made
people consume them more often, due to it seem appealing and attractive.

Reducing the consumption of sugar-based drink, several methods could be employed. To

begin with, government could give taxes to these kinds of drink to make them less desirable
and discourage people to buy them. In addition, advertisement should be regulated only for
adult, since they likely have more correct judgement.