UNIVERSITY OF CENTRAL PUNJAB

FALL:2023
Course Title: Leadership
Course Code:

Assignment No.4
Course Instructor: Mam Nighat Talha

Section: A2 Program: Date: 29Jan 2024

Submission Date: 29 Jan 2024 Maximum Marks:

Program Objective: Course Objective: Course Learning Objective:

TO BE FILLED IN BY THE STUDENT

Student Name: Ibtasam Jamil Registration No: L1f23mbamoo75 Sr. No:
Tesla is best known for sustainable innovation. The brand is famous for the environment friendly vehicle
and energy products it makes. You know it as the maker of high performance fully electric vehicles and
energy systems. It installs and maintains solar and energy storage products. While the brand has become
famous for its innovative model, it is also growing its global network of vehicle stores and service
centers. There are challenges in its way including making its products more affordable and accessible. Its
cars are costly and another major challenge is the availability of charging points and service centers.

Strengths:  Brand recognition - Tesla is a well recognized brand.  Sustainable innovation – The
sustainable innovation model adopted by Tesla is one of its most critical strengths.  Growing vehicle
sales - Tesla’s vehicle sales have kept growing globally  Engineering and technological expertise - Tesla is
also famous for its engineering and technological expertise.  Fast growing super charger network -
Tesla’s super charger networks play a very important role in the widespread adoption of the Tesla
products.

Weaknesses:  High costs of vehicles – Tesla vehicles are costlier than the ordinary vehicles and in this
regard they rank among the premium category vehicles.  Limited presence - Tesla’s sales network
depends on its super charger network. As its super charger network grows, the brand’s sales will also
grow.  High competition – The level of competition is high.  High production and operation costs – The
production and operation costs at Tesla are high.

Opportunities:  Growing demand of sustainable products- Sustainability is not a passing fad and the
demand for sustainable products has grown fast in the 21st century.  Supply chain, sales and
maintenance network in Asia – Asian markets are heating up and for brands like Tesla there are major
opportunities hidden in both the Chinese and Indian markets.  More low priced models to tap into the
rising middle class – The rise of the middle class in the 21st century is an important factor that has
brought major opportunities of growth for the international brands.  Autonomous driving technology –
Autonomous driving technology has become the talk of the town and many top vehicle brands are
working to bring their Autonomous vehicles on the road by or before 2020.

Threats:  Competition - Tesla is facing intense competition from both luxury brands and environment
friendly brands.  Legal and regulatory troubles – Legal and regulatory troubles can be costly affairs and
they can lead to an increase in costs. Conclusion: Tesla’s business network is growing faster. Last year, the
company saw some major growth in its vehicle sales. Its manufacturing and marketing have also grown
more cost efficient.