3.

0 MARKET SEGMENTATION

The definition for market segmentation is a process of determining the target market to be smaller. for
that we know that this tesla motor company needs to determine the target market because they are
forming a very new innovation to the automotive world. with this they have to keep up with old
technology. for example, tesla produces the tesla model’s which uses full battery generation compared
to other premium sedan segments such as the German car, the Audi, which is the Audi rs 7 Sportback
model which uses petrol. for tesla motors which are still new in automotive manufacturing need a
smart target market to market their market. For example, market segmentation has 4 types of methods,
among them are demographic segmentation, psychographic segmentation, geographic segmentation,
and behavioural segmentation.

3.1 TYPES OF SEGMENTATION

tesla’s success in creating a new eco system for the world community they also created charging
stations that make it easier for users to charge electricity on batteries. In leading the world automotive
market in electric car market sales. they should use quality batteries and engine parts that match the
price tag of the car sold at a premium price. starting at $ 230,000. So, they use geography to focus on
consumers who can afford to buy and use their products. as we know who provide new technology to
the world, there are certainly in some countries cannot afford to buy and use their products. this would
form a waste in system investment to the country. for example, tesla does not officially target their
vehicles in Malaysia or he southeast Asia because this electrical technology still uses high cost in
Malaysia and tesla car prices are too expensive for consumers to use their technology. Not only that,
tesla companies also use the type of demographic segmentation. in this type they also prefer and
recommendation the age. As an example, for the tesla model s and also the x model, the sales are
targeted more to those aged 30 and above because this model looks more luxurious and exclusive. Not
only that they also check the occupation and income of their customers. This is because the products
they produce are premium products with high prices. This is not only they have to buy a car but also,
they also have to buy an energy source for the car which is a power station. Therefore, the tesla
company is more focused on customers who have a high income to own the product. As productivity
and availability improve, the growth potential for all market segments will steadily increase. As
productivity and availability improve, the growth potential for all market segments will steadily
increase. Tesla continues to lead the way in electric vehicle innovation, making them appealing to the
tech market segment. Each of these market segments presents its own set of challenges in terms of
meeting their needs and implementing an effective market strategy. As productivity and availability
improve, the growth potential for all market segments will steadily increase.
3.2 STRATEGIES FOR SELECTING TARGETING MARKET

 Multisegmented targeting .

To market their products by making their market wider they must take several ways to choose that
targeting market. for that they have chosen multisegmented targeting, this is because they diversify
the types of users with various models, ages and occupations because to own a car with advanced
technology and all sorts of luxury requires capital and high cost. because they choose the target
market that suits their product to avoid wastage of raw materials as well as the development costs they
incur. Not only that we can see the target market tesla has expanded around the world and has also
achieved the highest profits in the world for example for 2021 they have produced 184800 car models
and for their SUV models cybertruck and also 3 sedan models of 2020 units.

4.0 PRODUCT CONCEPTS

for tesla company they publish products based on the concept of eco -friendly because their products
use natural energy completely. such as examples such as his vehicle model uses entirely battery
power. Not only that, we also know that tesla also has a product that provides electricity that uses
solar power, namely solar power as the main source of electricity.

4.1 COMPANY PRODUCT

as we know this tesla is an automotive company, is a company that creates solar energy and also
supplies power supply centres to its vehicles. such as an example for a company that produces entirely
cars that use electricity. They divide their products into several types, namely sedan, mpv and even
SUV. For sedan models they have Tesla Model S, Tesla Model 3, Tesla Model X and Tesla Model Y.
Apart from that, for the SUV model, they have a cybertruck model that has just been launched in
2019, Not only that, they also produce energy storage, namely power wall 2 and powerpack 2 which
use solar energy to charge energy sources for their cars.

4.2 TYPE OF CONSUMER PRODUCT

Types of consumers for tesla is specially product . Specially product is this taken because tesla is a
luxury car or product and is a very expensive price. it is at a very expensive price that has twice the
number of local brand cars and also cars that use electricity. Due to that, customers do not choose
based on price but choose brand names and also quality. Tesla chooses the market for specially
products because they are more concerned with branding and also the quality of the cars or the
technology they build.
4.3 PRODUCT ITEM , PRODUCT LINE AND PRODUCT MIX

PRODUCT ITEM

Product item is a specific item or version of the product can be designated as a distinct offering
among the products of an organisation for tesla company offers customized conversion rates
according to consumer tastes, besides tesla company also provides a wide range of advanced functions
compared to its competitors such as autopilot, Ultrasonic sensor, eight surround cameras, and All
Wheel Drive (4WD) actuator.

PRODUCT LINES

Product lines is a group of closely related product item . for tesla company they have many more
product lines that support their main product such as for example Tesla's current products include
electric vehicles, battery energy storage ranging from home to grid-scale, solar panels and solar roof
tiles. They come with a variety of models from basic, premium and exclusive under the sedan and suv
segments.

PRODUCT MIX

Product mix is all product that company sells . Tesla company have three type of product that is
electric vehicle , solar energy system and energy storage . Their main focus and product were on
electric vehicle .

5.0 CHANNEL STRUCTURE

channel structure refers to the appropriate channel configuration. used by companies until their
products reach customers. This channel aims to ensure the product from the manufacturer to the end
user and also ensure the product is in the best condition. The channel used has 4 categories, namely
direct channel, retailer channel, wholesales channel and also agent or broker channel. For tesla
companies, they choose to use the first category which is direct channel. This category has 2 main
structures for the product to reach the consumer, namely manufactures and consumer.

5.1 TYPE OF MARKETING CHANNEL

 DIRECT CHANNEL
tesla chooses to use this first method or category is intended to maintain the quality of their
product and also easy for customers to maintain their cars. Apart from the physical store they
also provide online purchases for their customers to easily access and view their products
from their official website. This way customers can use their product without having to worry
 about engine damage and so on because their company only sells through their official
physical store in some countries and their official website.

5.2 LEVEL OF DISTRIBUTION INTENSITY

for the intensity level of their tesla companies that use exclusive distribution types. This is because
they only provide one or a few dealers in one area. Tesla companies use this method because they
want to maintain the quality of their products. The tesla company has a world -famous brand name. if
they use other than this exclusive distribution, the risk of customers being deceived is high. Not only
that, suitable for their products that have a premium price and one of the exclusive products in the
world and in the automotive world.

5.3 RETAILING

selling all activities directly related to the sale of goods and services to primary consumers for
personal and non -business use has increased eligibility for our daily lives

5.3.1 TYPES OF STORES

tesla companies use and choose this type of specially store because they can refine their segmentation
strategies and their product to specific target market. This is because tesla target market is for those
who have high income. tesla store not only sells cars there but also gives exposure to their product
specifications and also gives exposure to the importance of environmental care in the world. With that
they can educate and then buy their product.