Tesla’s major Strengths:

The following aspects, which have secure the position of Tesla to become one of
the most leading companies in the world and said to be Tesla’s stronger points,
have guaranteed the company’s profitability, expansion, and popularity,
especially in the long term.

1. A Best Employer Company

Any organization is as good as it employs. This key factor remarks the tesla’s
success as it is emerged as an ideal company and ideal place to work with its
diversity and innovation-encouraging culture and featured in Forbes’ ‘America’s
Best Employer 2019’.

2. The Leading Automotive Company

Tesla managed to maintain its sale despite of issues, and has become a leading
automotive brand for 2019, delivering 367,500 vehicles. This become possible just
because of its unparalleled advancement in innovation and luxury simultaneously,
due to which they left behind some very exclusive automobile brands like
Mercedes and BMW.

3. Cross-sell, Expansion and partnership:

Tesla has launched an inclusive insurance program for its automobiles in
connotation with Liberty Mutual insurance company named as InsureMyTesla.
Alliance with big giants like Southeast APDA, Yes Energy etc. helps in escalating
Tesla’s renewable energy efforts and in the universal market.

4. Innovative Company

Tesla has a very high rate of innovation due to which the market support and
believes the company to develop competitive and cost-effective products which
of course leads to substantial business gains. Following are some illustrations of
company’s innovation. Tesla’s design is top class. And they put a lot of thought
during manufacturing and designing of their electric automobile to give great
comfort to users.

 Tesla's First Product: Exclusive tactic to establish itself in the market i.e.
creating a compelling car that would create a demand for electric vehicles is
diverse strategy of tesla and for this they introduced the first high-
performance electric luxury sports car, the Tesla Roadster. In January 2012,
they sold approximately 2,500 Roadsters
 Direct Sales and simplified buying experience: Unlike other car
manufacturers who sell through franchised dealerships, Tesla sells directly
to consumers which creates a better customer buying experience. Buying a
Tesla is relatively simple: You go online, choose a model, add your features,
place your credit, and schedule pickup. Complete.

 Home Services: In some areas, Tesla leads Tesla Rangers—mobile

technicians who make house calls.
 The Supercharger Network: Tesla has formed its own network of
"supercharger stations" where drivers can charge their Tesla automobiles in
about 30 minutes for free. The purpose is to speed up the rate of
adoption of electric cars by making it cheaper and easier to keep them
running.
  Tesla AI:  Tesla keeps developing for its vehicles’ Autopilot/Full Self Driving
features. Tesla is now rewriting its software for these features in order to
get more out of the hardware

5.  Tesla’s strong Branding: Tesla has developed a reputation for producing

superb products. The Tesla Roadster transformed the image of all-electric cars
from small, slow vehicles to amazingly fast vehicles of desire. Tesla has built on
the appeal in model after model. No other company has an electric car on the
market that comes close to the performance/price ratio of the Tesla Models. It
has gained immense fame

6. It attaches itself to the leading market movement of the day — going green to
decrease global warming.

From a marketing approach, Tesla already has a big plus in some categories. For
instance introducing environment friendly product i.e. electric car and using
renewable source of energy.