SECTION 1 : INTRODUCTION ABOUT FIRM

Tesla, Inc. Formerly named Tesla Motors is an American automaker, energy storage
company, and solar panel manufacturer based in Palo Alto, California.The company was
initially founded in 2003 by Martin Eberhard and Marc Tarpenning, although the company
also considers Elon Musk, JB Straubel, and Ian Wright amongst its co-founders.The
company specializes in electric cars, Lithium-ion battery energy storage, and, through their
SolarCity subsidiary, residential solar panels.

Tesla first gained widespread attention following its production of the Tesla Roadster,
the first electric sports car, in 2008.The company's second vehicle, the Model S, an electric
luxury sedan, debuted in 2012 and is built at the Tesla Factory in California. In Q1 2013,
Tesla released its stock profits for the first time from its NASDAQ ticker symbol.The Model S
has been the world's best-selling plug-in electric car for two years in a row, 2015 and
2016.Its global sales achieved the 150,000 unit milestone in November 2016, four years and
five months after its introduction. As of December 2016, the Model S ranks as the world's all-
time second best-selling plug-in after the Nissan Leaf.The Model S was then followed by the
Model X, a crossover SUV. Tesla's next vehicle is the Model which was unveiled in March
2016. It is slated for release in 2017 with a price at US$35,000, before any government
incentives.

As of December 2016, Tesla has sold over 186,000 electric cars worldwide since
delivery of its first Tesla Roadster in 2008, making the carmaker the second largest global
pure electric car manufacturer after the Renault-Nissan Alliance.For two years running, 2015
and 2016, Tesla ranked as the world's second best selling manufacturer of plug-in electric
cars after BYD Auto.Musk, the CEO, has said that he envisions Tesla as a technology
company and independent automaker,aimed at eventually offering electric cars at prices
affordable to the average consumer.

Tesla has a network of high-powered Superchargers located across North America,

Europe and Asia for Tesla vehicles.The company also operates a Destination Charging
program, under which shops, restaurants and other venues are offered fast chargers for their
customers. Although Tesla operates a number of production and assembly plants, the
company's most iconic facility is the Gigafactory 1 near Reno, Nevada, where Panasonic
builds 21-70 cells for Tesla batteries. Tesla also manufactures the Tesla Powerwall,
Powerpack batteries, and solar panels in varying form factors for home and industry
applications. Elon Musk owns 20.8% stake in the company as of March 2017.

what is the firm's business model

In the Beginning Tesla took a unique approach to getting its first vehicle in the
market. Instead of trying to build a relatively affordable car that it could mass produce and
market, it took the opposite approach, focusing instead of creating a compelling car. first
product was going to be expensive no matter what it looked like, so they decided to build a
sports car, as that seemed like it had the best chance of being competitive with its gasoline
alternatives. So Tesla delivered to the market the first high-performance electric luxury sport
car, the Tesla Roadster. The company sold approximately 2,500 Roadsters before ending
production in January 2012.

Once Tesla established its brand and had produced and delivered its concept car to
the marketplace, it reinforced its business model. Tesla's business model is based on a
three-pronged approach to selling, servicing, and charging its electric vehicles.

DIRECT SALES

Unlike other car manufacturers who sell through franchised dealerships, Tesla motor
uses direct sales. It has created an international network of company-owned showrooms and
galleries, mostly in prominent urban centers around the world. By owning the sales channel,
Tesla believes it can gain an advantage in the speed of its product development. But more
importantly, it also creates a better customer buying experience. Unlike car dealerships,
Tesla showrooms have no conflict of interest. Also, customers only deal with Tesla-employed
sales and service staff. Including the showrooms, Service Plus centers (a combination of
retail and service center), and service facilities, Tesla has 159 locations around the world as
of December 31, 2014. Tesla has also made use of the Internet sales-consumers can
customize and purchase a Tesla online.

SERVICE

Tesla has combined many sales centers with service centers. They believe that
opening a service center in a new area corresponds with increased customer demand. As a
result, they have combined their direct sales strategy with service centers in their newly
expanded retail concept called Service Plus. Customers can charge or service their
vehicles at the service centers or the Service Plus locations. Also, in certain areas, Tesla
employs what it calls Tesla Rangers--mobile technicians who can service vehicles from your
house. Sometimes, no onsite technician is required at all. The Model S, can wirelessly
upload data so technicians can view and fix some problems online without ever needing to
physically touch the car. As of December 31, 2014, there are 95 Tesla service locations and
more on the way.

SUPERCHARGE NETWORK

Tesla has created its own network of Supercharger stationsplaces where drivers
can fully charge their Tesla vehicles in about 30 minutes for free. The premise behind
building and owning these stations is to speed up the rate of adoption for electric cars.
Without the ability to charge on the go (similar to the concept of getting gasoline while
driving), electric cars face a huge obstacle to mass adoption. Tesla will continue adding to
the network of Supercharger stations in the United States, Europe, and Asia.

BATTERY TECHNOLOGY

Unlike other automakers, Tesla did not use the large format of the destination cell.
Tesla uses thousands of commodity lithium-ion cells Cells 18650. 18650 is a small cylindrical
battery cells, which are typically found in laptops and other consumer electronics devices.
Tesla Motors uses a unique version of this cell, which is designed to be cheaper to produce
and lighter than standard cells. The savings made by removing some security features.
According to Tesla Motors, the feature is redundant with the battery pack security features.
When the Panasonic, one of the investors Tesla Motors, is the sole supplier of battery cells
for the company.

OTHER TESLA PRODUCT

If you recall, part of Teslas mission is, to accelerate the advent of sustainable
transport. To that end, Tesla sells powertrain systems and components to other auto
manufacturers. In April 2015, it also introduced a line of home batteries, called the
Powerwall, that serve as energy storage systems in homes or businesses. They are meant
to connect with a solar energy system and can be used as backup power when power is
interrupted or when peak demand is high.

Along with its three-pronged business model, Tesla offers financial services, similar
to that of other car manufacturers, like General Motors Co (GM). This includes standard
loans and leases. For some of the loan programs, it has a resale value guarantee provision.
This provides some downside protection on a vehicles value should the customer want to
resell it.

WHAT IS THE MISSION/VISION STATEMENTS?

Tesla Motors Inc.s Vision Statement

Teslas vision statement is to create the most compelling car company of the 21st
century by driving the worlds transition to electric vehicles. This vision emphasizes the
companys focus on renewable energy. The following components are significant in Teslas
vision statement:

1. Most compelling

2. Car company

3. 21st Century

4. The worlds transition to electric vehicles

Tesla Motors Inc.s Mission Statement

Teslas mission statement was to accelerate the worlds transition to sustainable

transport. However, in mid-2016, the company changed it to to accelerate the worlds
transition to sustainable energy. This new mission statement indicates a slight but
significant shift in the companys business, to address market opportunities for renewable
energy. Teslas mission statement has the following notable components:

1. Acceleration

2. The worlds transition

3. Sustainable energy

The acceleration component of the mission statement establishes Teslas role in

pushing the automotive industry toward advanced technologies for sustainable business and
products that rely on renewable energy. The mission statement also mentions the worlds
transition, which indicates Teslas expectation of successful dominance in the global market
for electric automobiles and related products. This component directly relates with the vision
statements emphasis on the global market. Moreover, the change from sustainable
transport to sustainable energy shows that Teslas mission statement evolves to match the
current strategic objectives of the business.
What Is The Product / Service/ Process Innovation Of Tesla Motor.

Tesla Roadster. Interior Tesla Roadster.

The first series-manufactured car Tesla Motors, Tesla Roadster, is the first sports car
that uses electricity as its power source. Based on the test results from the EPA, the car can
cover a distance of about 221 miles on a single charge. Tesla Roadster can cover 0-60 mph
(0-100 km / h) in less than 4 seconds, and has a maximum speed of 125 miles per hour (201
km / h). The only limitation to maximum speed of 201 km / h (low in standard class sports car
that can reach a maximum speed of over 300 km / h) is done for the sake of security.

Many are arguing Roadster mass media since launch, especially on the web site Tesla
Roadster Review, devoted to electric cars in detail. This car has a distinctive, namely:
electrical machinery. This makes it streaked across the street without noise machine (unlike
other sports car-air-fuel). Dashboard her, besides featuring RPM and speed, it also shows
how the electric current used by the engine. There is also a flat-battery indicator to show the
rest of the current stored in the battery, as well as an indicator of current rechargeable
battery (in-charge).

On January 11, 2009, Tesla began producing the Tesla Roadster Sport, a new version of
the Roadster with increased engine performance.

Tesla Model S
 In addition to producing a sports car, Tesla also produce sedan. Prototypes (initial plan)
sedan was named "Whitestar", and is now marketed under the name Tesla Model S. This
car will be introduced as a model car for 2012. This car was designed as an alternative to
some class cars, like the BMW 5 Series and Audi A6, with the price range of US $ 50,000
(on the Road / including tax, vehicle tax, in this case in the US). Governor of the State of
California, Arnold Schwarzenegger, was present at the launch of this car and some time
afterwards, Arnold gave a statement that the car will be made in new factories located in
Hawthorne, California. Tesla Model S will be produced at the end of 2011.

On 26 March 2009, Tesla Model S design unveiled to the public by introducing a

prototype. The system includes dashboard with touch-screen (touch-screen) and other
features are very intriguing. Maximum capacity 7-seat car, can travel a distance of 0-60
miles (0-100 km) per hour with a time of 5.5 seconds. The car can travel 300 km on a single
charge of its rechargeable battery and the outlet (charging stations, while this is not yet
available in Indonesia) with voltages of 120, 240, or 480 volts. In addition, the battery can
also be charged at home with a special charger provided.

Tesla Model X
 Tesla Model X CUV is the third product of Tesla product line. Introduced to the public for
the first time at the Tesla design studio located in California on February 9, 2012. Tesla has
already received a booking reservation since 2013, unit shipments will take place in 2014.

Time-Home Concept Cars

Tesla Motors plans to produce future car model-third (probably) more promising profit.
Production model recently, the prototype name "BlueStar," will be funded by the profits from
the sale Tesla Model S. BlueStar set to be released in 2012 and were priced around US $
30,000 per unit.

Solar Panels

Tesla plans to produce solar panels with solar-photovoltaic system to be installed on the roof
of the car produced. These solar panels will be manufactured by SolarCity, another company
financed by Elon Musk. These solar panels will provide additional power to the battery for
the car is running. With solar panels, all Tesla cars can be coupled to at least the distance of
about 50 miles (80 km) per day without having to burden the electric circuit of the machine.

SECTION 2: THE IDEA

Where the idea for innovation came from?

By observing the case study of Tesla motors we can see that this company applies product
innovation by designing the only EVs in the current market that combine long driving range,
sportive performance and design. It also applies process innovation since it combines
multiple know-hows deriving from different companies although; it is on top of manufacturing
some parts in their entirety.

Regarding the open innovation principles, Chesbrough (2003) states that a successful
company should work with people inside and outside of the company in order to make the
best use of internal and external ideas. Tesla Motors has applied that strategy by
establishing R&D collaborations with major companies. By doing that Tesla motors manages
to combine the ideas of its employees with the ones of its collaborators. There have been
some significant achievements from these alliances such as an innovative battery
technology (Panasonic) and important innovations in the design and manufacturing
processes (Lotus and Toyota).

Tesla Motors is a company that relies on its innovative core competences and it has created
a broad network of suppliers, which has helped in the development of these competencies.
Two successful examples of that strategy are: the collaboration with Sotira in order to reduce
the weight of its vehicle (very crucial factor for an EV) and the collaboration with Panasonic,
which provided Tesla Motors with battery cells. Moreover, it has established R&D alliances
like in the case of Panasonic, where the two companies collaborate in order to develop
battery packs of high efficiency. Tesla Motors has also set up OEM alliances and the most
significant was the one with Toyota. Through that partnership, Tesla Motors obtained a new
production plan as well as financing and future revenue streams.
WHAT FORM OF INNOVATION THE FIRM HAS

Tesla motors company has a good innovation where the innovation is triggered in
the form of one product.Either tesla ever frightens the world is the creation of electric
car.Tesla Motors gained widespread attention after producing the Tesla Roadster, a fully
electric sports car that firstly in the world and second luxury car is tesla model s electric
car, .This luxury car even looks like an ordinary luxury car but it has an abnormality and its
own uniqueness that is far different from other car.Electric car by tesla motors also known as
supercharged as when it is fully charged, the car can be driven as far as 320 km and to
charge a car battery requires only 30 minute.Besides that, there are more products that
already appeared tesla output of an idea that is different from other products the technology
for new and used by tesla which is the battery . Unlike other automakers, tesla did not use
the large format of the destination cell. Tesla uses thousands of commodity lithium-ion cells
Cells 18650. 18650 is a small cylindrical battery cells, which are typically found in laptops
and other consumer electronics devices. Tesla Motors uses a unique version of this cell,
which is designed to be cheaper to produce and lighter than standard cells. The savings
made by removing some security features. According to Tesla Motors, the feature is
redundant with the battery pack security features. [12] When the Panasonic, one of the
investors Tesla Motors, is the sole supplier of battery cells for the company's infrastructure
systems is also included in the benefits inherent in tesla motors. Tesla also sells electric
powertrain components, including lithium-ion battery pack, the car manufacturers, including
Daimler and Toyota.CEO Tesla, Elon Musk, has stated that he envisions Tesla as an
independent car maker aims to eventually offer electric cars at affordable prices belonging to
the ordinary user. As of December 2016, Tesla has sold more than 186,000 electric cars
worldwide since the first delivery of the Tesla Roadster in 2008, making the car maker pure
electric cars second largest producer globally after Renault-Nissan Alliance.Overally has
covered all three forms of product innovation , service and process.

WHAT TYPE OF INNOVATION INVOLVED IN YOUR CASE

Innovation types are divided into four types, namely the discovery, development,
duplication and also sintesis.type of innovation involved in this company has been identified
as the most significant is the motor discovery.tesla have found something quite interesting
and different products Another finding an idea that allows to create a car that uses more
battery energy saving and environmentally friendly.discovery here can also be associated
with the discovery of a different technology with other technologies such as used batteries,
namely lithium-ion batteries. What's interesting is, the battery is built in the form of small
packs for convenient recharging at home or in the workplace. The battery can be charged to
output 120V, 240V (standard in Germany) and 480V.besides ,, development process that
also occurs in this company where technology tesla and also the type of vehicle models has
increased to a level to the other as an example of a new model tesla roadster from which the
first electric sports car produced was followed later a second car the more interesting the
model s more feature fully electric sedan with power as well as the development of
technology in this company tesla evolving until the present time.

SECTION 3 : THE TECHNOLOGY

Technology that been use is types of machine. The machine that been use to make their
electric car. This is the same machine that they been use since the first model sport car of
tesla motor. But, now the machine had improve to the next level. The first fryer is the manual
ways, that means they have to install the car component one by one using their hand. Now
they use the automatic machine, they just arranged the move of mechine with computer
such as windows , car sit , and engine.

Tesla motor have using the punctuated equilibrium as their theories of innovation. They will
come out with new types of electric car and will wait for customers response. Through the
time, when the new innovation slow down, they will renew their innovation. For example,
manufacturer of plug-in electric cars after BYD Auto.Musk is the new innovation and it will
last until the reputation slow down. Went it happen, tesla motor will come with new one like
sport electric car. Its also depends on customers demand.

The sort of technology advances that I expect on this innovation is they create a new
machine to make a more interesting electric car. Today they just sale the electric car, so with
this new machine its can make a new product like electrik motorcycle. The new machine
also can be improve so that it can make in a big quantity of electric car. For example they
add their machine from just one to two or more machine to make the car.

This technology is beneficial because it will bring a good result. For example, the new
machine will make more productivity their time and ease their job. They can use the time to
preparing another orders. Of course by using a machine, the spices can be mixed evenly
and it will give the best taste. For the machine it will increase the quantity of the electric car.
Customers do not have to wait for a long time to get their orders. machine also can make the
electric car install more qualities and good.

SECTION 4: THE PEOPLE

WHO WAS THE INNOVATORS IN YOUR CASE?

The Tesla factory in Fremont, California, is a monument to science and progress. Under the
roof of this state-of-the-art plant, 160 gleaming silver and red coloured robots, each standing
eight-feet high, push the boundaries of technology. In just five days, these mechanical giants
and the 3,000 men and women who work alongside them, can fashion a coil of aluminium
raw material into a fully functioning Tesla Model S.

Indeed, Teslas pristine white futuristic facility, which is currently being showcased on
YouTube, is quite a sight to behold. I couldnt fail to be amazed as one metal leviathan
stamped a huge laser-cut aluminium panel like a customs official stamping a passport, while
another inserted a front seat into a Model S with the manual dexterity of a surgeon.

But Fremont, where enormous skylights allow natural sunlight to pour in, is not just a shrine
to process efficiency, it is a sanctuary to blue-sky thinking. And at the heart of everything
Tesla does is Elon Musk, Tesla Motors visionary CEO. For it is the South Africa-born
Canadian-American innovator who is beginning to achieve the unthinkable dream of making
sustainable transportation a reality.

In doing so, Musk and Tesla has created a tech-focused super brand that has captured the
imagination of the world. Its achievements have not gone unnoticed by global management
consultancies too. The Boston Consulting Group, for example, recently ranked Tesla as the
worlds third most innovative company. But what is even more staggering is that BCG only
rated Tesla as the 41st most innovative company in 2013.

FROM WHICH SOURCE THE INNOVATION CAME?

Tesla. The company name evokes very different yet equally strong responses from critics
and fans. Critics argue Tesla loses money on each car sold. Indeed, with losses of $290
million in 2014 and $888 million in 2015, its unclear when the company will eventually hit
profitability. Critics also point to the fact that cofounder and visionary CEO Elon Musk often
oversells what the company can do in the short run. The company has missed stated goals
and new vehicle launch deadlines. Moreover, the company has sometimes struggled with its
innovations, like getting the Model X doors to work just right. On the other hand, proponents
ignore the short-term losses and point out that Tesla produces highly desirable electric
vehiclescars that go faster, go further (than other electric vehicles) and are safer than
internal combustion engine (ICE) vehicles. They point out the astonishing fact that Tesla
reeled in nearly 400,000 reservations for its Model 3 in a single week pre-orders that will
rack up over $16 billion of vehicle sales. A single tweet from Musk teasing a product
announcement sent Tesla shares surging yesterday. Investors continue to back Tesla with a
lofty market cap of over $30 billion, which translates into a significant innovation premium.

Its this innovation premium that helped Tesla race to the top of our Forbes Most Innovative
companies list in 2015 and stay there. It maintains its 1 position for the 2016 ranking.
Teslas next challenge is whether or not it can become profitable and deliver on its huge
market value. And will Tesla ultimately be the catalyst behind transforming the auto industry
from ICE vehicles to electric vehicles.

Taking Teslas Lofty Market Cap into The Future

Tesla deserves its high market cap only if it can reach profitability preferably in the next
four years. Musk has long stated that the path to success was to start at the high end of the
market with cars like the Model S and X and then move down market, producing more
affordable cars like the Model 3. But if Tesla cant make money on expensive vehicles as
some analysts suggest, the obvious question is: can they make money selling cars at half
the price?

Analysis by professor David Kryscynski of Brigham Young University) of Teslas

improvement in cost per vehicle shows Tesla is making money on the Model S and will likely
make solid profits on the Model 3. One of the tools of any strategist is a scale (or
experience) curve. A scale curve calculates how rapidly the cost per unit (in this case,
vehicle) decreases with every doubling of unit volume. This analysis is useful for projecting
how Teslas costs per unit will change going forward based upon its history.

A scale curve analysis on quarterly cost and production data from 2012-2014 shows Teslas
cost of production per Model S at the end of 2014 was around $50,000 per vehicle. This is
actually quite good for a Model S with an average selling price of about $85,000. It means
Teslas losses are a result of significant investments in sales and R&D to launch Models S, X
and 3, and to build the battery Giga factory. It also shows Teslas cost per unit has been
dropping roughly 20% with each doubling of unit volume.

Who else have involved (directly & inidrectly) in the innovation

In the Americas and Europe Tesla Motors, Inc. very famous. automotive company that
originated in the United States as a developer and maker of electric sports cars with
headquarters in San Carlos, California, USA.
Tesla Motors was founded in July 2003, by 2-automotive engineers Martin Eberhard and
Marc Tarpenning. A little about Martin Eberhard and Marc Tarpenning.
Ebenhard, grew up in Kensington, California, and a studynya at the University of Illinois at
Urbana-Champaign, Ebenhard obtained a Bachelor's degree (1982) in computer
engineering and a master's degree (1984) in electrical engineering. and then held various
positions, including electrical engineer at Wyse Technology, vice president of electronics in
Belfort Memory International, and chief engineer at Network Computing Devices.
While Tarpenning raised in Sacramento, California, and obtained a Bachelor's degree (1985)
in computer science from the University of California, Berkeley. then began his career by
working for a conglomerate Textron in Saudi Arabia. Tarpenning also develop software and
firmware products to a number of companies, including Seagate Technology and Bechtel,
and later served as vice president of engineering at Packet Design.

And the next person is behind Tesla Motors Elon Musk, founder and director of major Tesla
Motors has put together a fund of 7.5 million US dollars, in April 2004, that made it sits as
Managing Director. A bit of history about the Musk in 1992, after studying for two years at
Queen 's University, Kingston, Ontario, Musk moved to the Wharton School at the University
of Pennsylvania and earned a degree in economics S1 and S1 both in the field of physics.
He moved to California to pursue a Ph.D. in the field of applied physics at Stanford but quit
after two days in pursuit of its wish to be self-employed in the Internet sector, renewable
energy, and pace. Tesla's name itself is taken from the name of the inventor, physicist,
mechanical engineer and electrical engineer Nikola Tesla United States the recognition of
her discovered. Nikola Tesla was born Smiljan, Croatia, July 10, 1856, then in 1891 became
a US citizen while working in the country and perch became an assistant of Thomas Edison.
Tesla patent is the basis of the electric power alternating current Alternating Current or that
often we know air conditioning.
Thanks to the invention of Nikola Tesla in the 19th century and early 20th century led to
electric cars is very famous because of power at that time still as a prime mover and a level
of comfort and process easy compared to petrol-engined car at the time.

how was the stakeholder buy-in acquired

Tesla Motors, addresses some of the major interests of stakeholders. In Archie Carrolls
model, stakeholders and businesses affect each other, thereby emphasizing the importance
of corporate social responsibility and corporate citizenship. Teslas automotive business
directly and indirectly affects stakeholders. As such, it is essential for the company to
maintain an adequate corporate social responsibility strategy to ensure minimal negative
impact on and optimal benefit to stakeholders. With a strong brand as a manufacturer of
electric vehicles, Tesla has significant opportunities to show the world what a major global
firms corporate social responsibility efforts can do to satisfy the interests of stakeholders.
Tesla has a corporate social responsibility strategy that relies on the nature of the business.
For example, the companys electric automobiles are widely viewed as an answer to the
negative impacts of cars that use internal combustion engines. They focused on
communities, customers and employees.

For communities, Tesla Motors is an automotive business that directly satisfies the concerns
of communities as significant stakeholders that determine brand image. One of the interests
of this stakeholder group is to ensure that the natural environment is conserved or protected.
Teslas electric automobile products address such interest. For example, communities are
satisfied with the fact that these products are environmentally friendly because of zero
emissions. Tesla also satisfies communities in terms of this stakeholder groups interest in
benefiting from advanced technologies. For example, in 2014, CEO Elon Musk announced
that the company would allow other individuals and organizations to use its patents. This
corporate social responsibility strategy directly benefits communities interested in using or
developing technologies, emphasizing Teslas mission and vision statements.

Customers affect Teslas revenues, and are interested in product quality and reasonable
pricing. Given such significant impact, the company gives high priority to these stakeholders
in its corporate social responsibility programs. To address such interests, the firm continues
to seek new ways of minimizing battery costs. For example, instead of continuing to buy
batteries from Panasonic, Tesla plans to manufacture its own batteries to make its electric
automobiles more affordable. Also, Tesla continues to expand its network of charging
stations. This approach improves customer experience and convenience. These corporate
social responsibility efforts ensure that Tesla satisfies the interests of customers as a
stakeholder group.

For employees, In designing its corporate social responsibility strategy, Tesla Motors, Inc.
believes that employees are a critical success factor in its automotive business. As
stakeholders, employees influence business productivity and performance. Their interests
include high compensation and significant career opportunities. Tesla satisfies these
interests through a competitive compensation strategy, as well as HR programs designed to
enhance skills development and leadership development. Moreover, the companys
corporate social responsibility strategy offers learning experiences through collaborative
programs with partner firms, thereby satisfying the interests of employees as stakeholders.

SECTION 5: THE PROCESS

EXPLAIN THE PROCESS OF DEVELOPING THE IDEA INTO THE INNOVATION.

The construction process of the idea in this innovation include some important aspects
that have been outlined generally by generic model where it starts from the idea of the
construction, design, market assessment, engineering and production, trial.Di market in
search of a spark innovation is absolutely not a matter easy as it requires thinking high and
should be the creative person in the construction process of this particular idea as to what
was done by tesla is required valuation measures to determine the effectiveness of the idea
put forward to establish a leading innovation and quality to was translated into a movement
working to make it a thing a reality.From corner design tesla company also uses the concept
of luxury vehicles where electric vehicles have high quality material features and also has a
design yang.From evalution market is seen growing in the united states and also gaining
attention in Malaysia is of course especially.Production engineering products tesla
minimized production costs in accordance with what has been planned, although its
production technology from canggih.Lastly indeed in terms of market trial, tesla try to
penetrate the market more broadly across the country as well as improving market in
Malaysia.

What Are The Main Activities In The Process Of The Innovation Tesla Motor.

Tesla Motors, Inc. is a US company which designs, makes and sells electric cars and electric
vehicle powertrain components. Tesla Motors began to gain widespread attention after
producing the Tesla Roadster, a fully electric sports car that first. This is the company's
second car Model S, an all-electric luxury sedan.

Tesla also sells electric powertrain components, including lithium-ion battery pack, the car
manufacturers, including Daimler and Toyota. Tesla CEO, Elon Musk, has stated that he
envisions Tesla as an independent car manufacturer, aims to eventually offer electric cars at
affordable prices for ordinary consumers.

Battery technology

Unlike other automakers, Tesla did not use the large format of the destination cell. Tesla
uses thousands of commodity lithium-ion cells Cells 18650. 18650 is a small cylindrical
battery cells, which are typically found in laptops and other consumer electronics devices.
Tesla Motors uses a unique version of this cell, which is designed to be cheaper to produce
and lighter than standard cells. The savings made by removing some security features.
According to Tesla Motors, the feature is redundant with the battery pack security features.
When the Panasonic, one of the investors Tesla Motors, is the sole supplier of battery cells
for the company.

Sharing technology

Tesla CEO Elon Musk announced in a press release and conference call on June 12, 2014,
the company's patented technology is used will allow anyone honestly. Any future
agreement is expected to include a provision that the user agrees not to take legal action
against Tesla, or imitate their designs directly. Why include accelerating the progress of the
common market electric cars. Tesla still has other intellectual property, such as trademarks
and trade secrets, which will prevent impersonation vehicle.

What Tools Were Used In The Process?

Tesla Motors used model-based design tools from The MathWorks to develop the 2008
Tesla Roadster. Paul Lomangio, Roadster program manager and CAD/PLM technology
manager at Tesla Motors, said the firm placed heavy emphasis on early stage simulation
when it designed the electric sports car.

Lomangio said that many of the engineers who worked on the electric vehicle came from
Stanford University and were familiar with toolsets available at Stanford, including MATLAB.
There was no need for training on a model-based design tool.

Using MATLAB, Tesla Motors engineers took a bottom up approach, modeling components
and then combining them. We did systems modeling in Simulink, but to get there we started
with very small kernels, validated each component, and connected components together in
a hierarchical manner.

The Tesla Motors design team used MATLAB and Simulink to model the entire vehicle and
its major subsystems. Engineers combined individual models for each major system of the
car, including the motor, battery, transmission, brakes, tires, power electronics, and control
systems, into one full-system model, which they used to simulate and predict overall vehicle
performance before building prototype vehicles.

The simulated results were then compared against road-test results from prototype vehicles
to refine the full-system model. This approach shortened overall design and test processes
and enabled Tesla Motors to deliver the 2008 Tesla Roadster for $145 million, a fraction of
the typical vehicle program cost.

What alternative models of the innovation process might be used?

In 2012, Tesla launched Model S, the worlds first premium electric sedan. Built from the
ground up to be 100 percent electric, Model S has redefined the very concept of a four-door
car. With room for seven passengers and more than 64 cubic feet of storage, Model S
provides the comfort and utility of a family sedan while achieving the acceleration of a sports
car: 0 to 60 mph in about five seconds. Its flat battery pack is integrated into the chassis and
sits below the occupant cabin, lending the car a low center of gravity that enables
outstanding road holding and handling while driving 265 miles per charge. Model S was
named Motor Trends 2013 Car of the Year and achieved a 5-star safety rating from the U.S.
National Highway Traffic Safety Administration.

In late 2014, Tesla CEO Elon Musk unveiled two dual motor all-wheel drive configurations of
Model S that further improve the vehicles handling and performance. The 85D features a
high efficiency motor at the front and rear, giving the car unparalleled control of traction in all
conditions. The P85D pairs a high efficiency front motor with a performance rear motor for
supercar acceleration, achieving a 0 to 60 mph time of 3.2 seconds the fastest four-door
production car ever made.

Tesla is not just an automaker, but also a technology and design company with a focus on
energy innovation. Tesla owners enjoy the benefit of charging at home so they never have to
visit a gas station or spend a cent on gasoline. For long distance journeys, Teslas
Supercharger network provides convenient access to high speed charging, replenishing half
a charge in as little as 20 minutes. Superchargers now connect popular routes in North
America, Europe, and Asia Pacific.