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Chapter 1
Introduction
In the world of technology and innovation, few companies have captured the imagination of the
global population as much as Tesla, Inc. Founded in 2003 by a group of visionary engineers and
entrepreneurs. Tesla, Inc., a clean energy company, has become synonymous with electric
vehicles (EVs), renewable energy solutions, and cutting-edge technology. Led by its enigmatic
CEO, Elon Musk, Tesla has emerged as a transformative force in the automotive industry and has
extended its influence beyond cars to reshape the way we think about energy and sustainability.
This introduction delves into the fascinating journey of Tesla, exploring its origins, its
revolutionary products, and its mission to accelerate the world's transition to sustainable energy.,
has become a trailblazer in the automotive and renewable energy industries. Tesla set out to
redefine transportation and energy solutions with a focus on sustainability and innovation. Over
the years, Tesla has gained global recognition for its cutting-edge electric cars, advanced energy
This revolutionary idea of Tesla was named after the renowned electrical engineer and physicist,
Nikola Tesla, began as a brainchild of Martin Eberhard and Marc Tarpenning, who had a shared
vision of creating high-performance electric sports cars that could rival gasoline-powered
vehicles. They sought to address the concerns of environmental pollution and dependence on
fossil fuels, which were escalating at an alarming rate. Incorporated in July 2003, Tesla set out to
challenge the perception that electric cars were mere novelties or impractical alternatives to
conventional vehicles. The true turning point for Tesla came in 2004 when Elon Musk, a
billionaire entrepreneur and the co-founder of companies like PayPal and SpaceX, led a
significant investment round in the fledgling electric vehicle manufacturer. Musk recognized the
potential of Tesla's technology and products to disrupt the automobile industry and foster a
sustainable future. In February 2004, Musk joined Tesla's board of directors as Chairman, and
later in 2008, he took over the role of CEO and product architect.
In a remarkably short span of time, Tesla, Inc. has emerged as an iconic company that epitomizes
innovation, sustainability, and audacity. From humble beginnings as an electric sports car
manufacturer, Tesla has transformed the automotive landscape and sparked a global movement
towards electric mobility and renewable energy solutions. With its commitment to pushing the
boundaries of technology, Tesla is poised to continue revolutionizing the way we live, travel, and
power our world, ushering in a new era of sustainable transportation and energy independence.
As the company's influence continues to grow, its impact on shaping a greener and more
sustainable future cannot be overstated. Tesla's journey is a testament to the power of vision and
Tesla's journey has not been without challenges. As an industry disruptor, the company has faced
skepticism, production hurdles, and regulatory complexities. However, under the dynamic
leadership of Elon Musk, Tesla has defied the odds and persevered, transforming challenges into
opportunities for growth and innovation. Furthermore, Tesla's impact transcends the automotive
and energy industries; it has become a cultural phenomenon, inspiring a passionate global
community of customers, fans, and advocates. Tesla's brand has become synonymous with
consumer sales model, active engagement with customers, and frequent over-the-air software
Tesla was established with a mission to address the growing environmental concerns related to
climate change and the impact of traditional internal combustion engine vehicles on the planet.
The founders aimed to challenge the perception that electric cars were slow, impractical, and
limited in range. With Elon Musk's involvement and financial backing, Tesla quickly evolved
from a niche electric sports car manufacturer to a major player in the automotive industry,
leading the way in the development of electric mobility. Tesla's vision is to create a sustainable
future, where transportation and energy are powered by renewable resources, and the world is
less reliant on fossil fuels. The company envisions a world where electric vehicles dominate the
roadways, eliminating emissions and reducing the carbon footprint associated with
transportation. Tesla's long-term vision extends beyond the automotive sector, aiming to address
global energy challenges using renewable energy solutions and energy storage technologies.
- Accelerating the Transition to Sustainable Transportation: Tesla aims to lead the shift
adoption of solar energy and energy storage solutions to reduce the world's reliance on
refining autonomous driving capabilities to improve road safety, reduce accidents, and
Tesla strives to demonstrate the viability and benefits of clean technology, inspiring other
vehicles. In 2008, the company launched its first production car, the Tesla Roadster, a sleek and
high-performance electric sports car based on the Lotus Elise chassis. The Roadster, boasting an
impressive range for its time, shattered the perception that electric cars were slow and lacked the
thrill of traditional sports cars. With its innovative battery technology and sleek design, the
Roadster laid the groundwork for Tesla's ambitious plans to bring electric mobility to the masses.
In 2012, Tesla unveiled its game-changer: the Model S. As a premium all-electric sedan with
remarkable range, luxury amenities, and cutting-edge features, the Model S captured the
attention of the automotive world and the general public alike. The Model S showcased the
potential of electric vehicles to outperform traditional gasoline cars and prompted consumers to
reconsider the transition to sustainable transportation. With the Model S, Tesla made a bold
statement that electric cars could be both eco-friendly and high-performance, shattering the
stereotype of EVs as niche products. Building on the success of the Model S, Tesla continued to
expand its product portfolio, catering to a broader range of customers. In 2015, the company
introduced the Model X, an all-electric SUV equipped with distinctive falcon-wing doors and
advanced safety features. The Model X's blend of practicality, style, and innovation further
solidified Tesla's position as a premium electric vehicle manufacturer. In 2017, Tesla launched
the highly anticipated Model 3, aiming to make electric mobility more accessible to a mass
market. The Model 3 was designed to be more affordable while retaining Tesla's signature
performance and range. Its release triggered a surge in demand, underscoring the strong appetite
for electric vehicles among consumers worldwide. To meet the growing demand for its electric
vehicles and renewable energy products, Tesla embarked on an ambitious project: the
strategically located around the world to produce batteries, electric motors, and complete
vehicles at an unprecedented scale. The first Gigafactory, located in Sparks, Nevada, became
operational in 2016. Its primary focus was on battery production, aiming to optimize economies
of scale and reduce the cost of battery packs, a crucial component of electric vehicles. Additional
Gigafactories followed in Shanghai, China, and Berlin, Germany, allowing Tesla to tap into vital
markets and streamline its supply chain. Beyond manufacturing electric vehicles, Tesla has been
at the forefront of developing autonomous driving technology. Its Autopilot system, a suite of
advanced driver-assistance features, allows Tesla vehicles to perform tasks such as lane-keeping,
adaptive cruise control, and automated parking. As Tesla collects real-time data from its global
fleet of vehicles, the Autopilot system continuously improves through over-the-air software
updates. With the ultimate goal of achieving full self-driving capability, Tesla has been testing
and refining its Full Self-Driving (FSD) feature. While FSD remains a work in progress and
faces regulatory challenges, its development represents a significant step towards a future of
autonomous transportation, which Tesla envisions will enhance safety and transform the way we
move. Tesla's vision for a sustainable future extends beyond electric vehicles. The company has
ventured into the renewable energy sector, offering solar panels, solar roofs, and energy storage
solutions. Tesla's acquisition of SolarCity in 2016 facilitated its entry into the solar industry,
enabling customers to harness solar energy for residential and commercial purposes. In addition
to providing solar solutions, Tesla developed the Powerwall, a home battery pack designed to
store excess energy generated by solar panels. The Powerwall enables consumers to store energy
during sunny hours and use it when the sun is not shining, contributing to a more efficient and
and utility-scale energy storage solution that enhances grid stability and facilitates renewable
energy integration. Tesla's Full Self-Driving (FSD) feature aims to achieve full autonomy,
enabling Tesla vehicles to navigate and operate without human intervention once the technology
is fully developed and approved by regulators. Tesla's innovative products and unwavering
automotive and energy industries. Through continuous innovation and bold ambitions, Tesla
continues to pave the way for a greener, cleaner, and more sustainable future.
Chapter 3
From the financial reports of Tesla, ratio analysis, vertical analysis, and horizontal analysis were
calculated. Results of ratio analysis showed that the current ratio of the company has decreased
over the last 3 years in which it decreased from 1.703 in 2022 to 1.619 in 2020 as shown in
figure 1. A current ratio above 1 indicates that Tesla company has enough current assets to cover
its current liabilities in which there are no concerns about meeting short-term obligations. A ratio
significantly higher than 1 may indicate excess liquidity, and there will be no concerns about the
company's short-term financial health and ability to cover its immediate obligations. The current
ratio has been increasing at the same time the acid-test ratio has been decreasing from 1.33 in
2020 to 1.22 in 2022 indicating a significant problem in the inventories of Tesla company. This
1.8
1.6
1.4
1.2
0.8
0.6
0.4
0.2
0
2022 2021 2020
Moreover, the debt-to-equity ratio showed a significant decrease from 0.42 in 2020 to 0.04 in
2022 which is lower than the industry average ratio of 0.78. Similarly, the debt-to-total assets
ratio declined from 0.18 in 2020 to 0.02 in 2022 as shown in figure 2. The coverage ratio in 2022
was higher than the average industry ratio (3.08) in which Tesla inc. ratio was 4.64. This ratio
increased was 1.48 in 2020 in which it further increased to 3.79 in 2021. A higher coverage ratio
than the average industry ratio indicates that the company generates substantial earnings relative
to its interest expenses. This implies that the company is in a healthy financial position and has
sufficient cash flow to meet its interest obligations without any strain. A ratio greater than 1
means the company's EBIT is enough to cover its interest expenses. In addition, this ratio can
boost investor confidence as it demonstrates the company's ability to meet its financial
obligations and reduces the risk of default. It may positively influence a company's credit rating
0.45
0.40
0.35
0.30
0.25
0.20
0.15
0.10
0.05
-
2022 2021 2020
The receivable turnover was found to increase from 16.72 to 27.60 from 2020 to 2022 as shown
in figure 3. This higher turnover value indicates that shorter time was required between the
typical sale and cash collection which was proved by the obtained average collection period,
which was found to be 13.23 days in 2022, 12.97 days in 2021, and 21.83 days in 2020. The
inventory turnover ratio in 2020 was found to be 6.07 and then in 2021 it increased to 6.98 which
was then decreased to 4.72 in 2022. This indicates that the company’s efficiency in inventory
the inventory. However, total asset turnover showed an increasing trend from 2020 to 2021 to
2022 in which it increased from 0.013 to 0.088 to 0.15, respectively. An increase in the total asset
turnover indicates that the company is utilizing its assets efficiently to generate sales as well as
efficiently managing its resources and converting its investments in assets into revenue.
30
25
20
15
10
0
2022 2021 2020
Inventory turnover Total asset turnover Receivable turnover Avg collection period
The profitability ratios of the company are considered as an indication of its operation efficiency
as well as its pricing policies. The gross profit margin for 2022, 2021, 2020 was 25.6%, 23.42%,
and 21.02%, respectively which is higher than the industry average of 17.1% as shown in figure
4. This means that for every dollar of revenue generated in 2022, the company retains 25 cents as
gross profit after accounting for the direct costs of producing its goods and services. Generally, a
higher gross profit margin is more favorable, in which it indicates that the company can
efficiently control its production costs and generate a substantial profit from its core operations.
However, since the Gross Profit Margin for Tesla in the period of 2022-2020 is considerably low,
this indicates that a reevaluation for their pricing, production efficiency or cost-saving measures.
The low Gross Profit Margin suggests that there is a relatively high selling cost of goods which
in turn causes a lower profit from each dollar of revenue. In other words, a lower Gross Profit
Margin means that the company retains a smaller revenue proportion as gross profit. This decline
trend may warrant further investigation into the financial health of the company as well as the
overall business strategy. The net profit margin increased from 2.18 to 15.44 in the period of
2020 to 2022, which is stronger than the industry average ratio of 3.2%. Return on investment
ratio was found to increase from 1.3% to 15.3% from 2020 to 2022, which is stronger than the
industry average ratio of 3.7%. Similarly, the return on equity ratio increased from 3% to 28%
30
25
20
15
10
0
2022 2021 2020
The vertical analysis allows better understanding of the relative significance of each expense or
income item in relation to the company's total revenue. Vertical analysis is useful for comparing
the composition of income statements across different periods or companies of varying sizes.
Furthermore, vertical analysis helps to highlight the relative significance of different elements of
the income statement and identify trends or changes over time. As shown in figure 5 below,
revenue is the base figure, represented as 100.00%. All other line items are expressed as a
percentage of the total revenue. According to the obtained results, cost of goods sold is 60,609$
in 2022 which accounts for 74.4% of the total revenue. Cost of goods sold accounts to 74.72%,
78.9% of the total revenue in 2021 and 2020, respectively. This means that 74.4% / 74.72% /
78.9% of the revenue was consumed by the direct costs associated with producing the goods or
services sold.
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Horizontal analysis provides valuable insights into a company's short-term liquidity and working
capital management. It allows stakeholders to understand how the company's asset composition
is evolving over time and provides a basis for evaluating the effectiveness of its operational and
financial strategies. By assessing the trends in total current assets, investors and management can
make informed decisions to improve the company's financial performance and stability.
Horizontal analysis of income statement and balance sheet are represented in Table 1 and Table 2
below, respectively. From the obtained results, the cost of goods sold decreased from around
79% in 2020 to 74.72 in 2021 and then slightly decreased to 74.40% in 2022. Furthermore, the
gross profit increased from 21.02% to 25.6% from 2020 to 2022. However, the operating
expenses decreased from 14.70% in 2020 to 8.83% in 2022 which in turn led to an increase in
the operating income that increased to 16.67% in 2022 after being 6.32% in 2020. Consequently,
the net income of the company significantly increased in the period of 2020 to 2022 from 2.19%
to 15.45%. As shown in Table 2, total current assets decreased since 2020 from 51.23% to
43.61% in 2021 which suggesting that the short-term liquidity of the company didn’t improve as
it has less assets that can be converted into cash either within a year or the operating cycle during
the period 2020-2021, but then an improvement occurred in the short-term liquidity as the total
current assets increased to then increased to 49.66% in 2022. This improvement could be due to
the increased amount of accounts receivables which increased from 3.08% in 2021 to 3.58% in
2022 as well as the increased levels of inventory which reached 15.58% in 2022 after being
7.86% in 2020. Furthermore, the long-term debt also decreased from 18.42% in 2020 to 1.94% in
2022.
Chapter 4
In conclusion, Tesla, Inc. has emerged as a trailblazer in the automotive and renewable energy
energy. Founded in 2003, Tesla set out to redefine transportation and energy solutions by
focusing on electric vehicles and renewable energy sources. Under the leadership of Elon Musk,
the company has transformed the automotive landscape with its high-performance electric cars,
starting with the iconic Tesla Roadster and followed by the groundbreaking Model S, Model X,
and more accessible Model 3. Tesla's commitment to sustainability extends beyond electric
vehicles, as evidenced by its foray into the renewable energy sector. The company offers solar
panels, solar roofs, and energy storage solutions to reduce the world's reliance on fossil fuels.
The Gigafactories strategically located around the globe have played a crucial role in scaling up
production and driving down costs, making sustainable products more accessible to a wider
audience. However, Tesla's focus on innovation and continuous improvement remains evident.
Tesla's impact goes beyond financial metrics; it has become a cultural phenomenon, inspiring a
global community of customers and advocates passionate about sustainability and clean
technology. The company's brand is synonymous with innovation, and its direct-to-consumer
sales model and frequent software updates have redefined the traditional automotive experience.
The journey of Tesla exemplifies the power of vision, perseverance, and disruptive thinking. As
Tesla continues to expand its influence and push the boundaries of technology, it holds the
potential to drive significant change in the automotive and energy industries. With a commitment
to sustainable transportation and energy solutions, Tesla stands at the forefront of shaping a
The financial analysis of Tesla, Inc. reveals both strengths and areas of concern. The company's
current ratio has been decreasing over the past three years, indicating a slight decline in its ability
to cover short-term liabilities with current assets. However, the current ratio remains above 1,
indicating that there are no immediate concerns about meeting short-term obligations. On the
other hand, the acid-test ratio, which excludes inventory from current assets, has been
decreasing, signaling potential issues in inventory management. This is an area that the company
may need to address to improve its short-term liquidity. The debt-to-equity ratio and debt-to-total
assets ratio have shown significant decreases, indicating that Tesla has reduced its reliance on
debt financing and strengthened its financial position over the years. This is a positive sign,
especially when compared to industry averages. The coverage ratio, which measures the
company's ability to meet interest expenses, has been increasing and is higher than the industry
average. This indicates that Tesla generates substantial earnings relative to its interest
obligations, highlighting its healthy financial position. The receivable turnover has improved
over the years, indicating that Tesla has been collecting payments from customers more
efficiently. However, the inventory turnover ratio has shown a slight decrease, suggesting a
potential issue in inventory management. Overall, Tesla's profitability ratios have shown
significant improvement, with higher gross profit margins, net profit margins, and return on
investment and equity ratios compared to industry averages. These improvements demonstrate
the company's operational efficiency and ability to generate returns for its investors. Vertical
analysis of the income statement highlights the significant portion of revenue consumed by cost
of goods sold, indicating the importance of efficient cost management in production. Horizontal
analysis shows positive trends in gross profit and net income, reflecting the company's financial
growth over time. In terms of the balance sheet, horizontal analysis indicates a decrease in total
current assets in 2021, followed by an improvement in 2022. This suggests some challenges in
short-term liquidity in 2021, which were addressed in 2022 with increased current assets. In
conclusion, while Tesla has shown remarkable financial performance and growth, there are areas
that warrant attention, such as inventory management and gross profit margins. As Tesla
continues to innovate and expand its presence in the electric vehicle and renewable energy
markets, careful financial management and efficient operational practices will be critical to
sustaining its success in pioneering the future of transportation and sustainable energy.