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Advances in computing have always shaped David Stephan’s professional life. As an under-
graduate, he helped professors use statistics software that was considered advanced even though
it could compute only several things discussed in Chapter 3, thereby gaining an early appreciation
for the benefits of using software to solve problems (and perhaps positively influencing his grades).
An early advocate of using computers to support instruction, he developed a prototype of a main-
frame-based system that anticipated features found today in Pearson’s MathXL and served as spe-
cial assistant for computing to the Dean and Provost at Baruch College. In his many years teaching
at Baruch, Stephan implemented the first computer-based classroom, helped redevelop the CIS
curriculum, and, as part of a FIPSE project team, designed and implemented a multimedia learning
environment. He was also nominated for teaching honors. Stephan has presented at SEDSI and DSI
DASI (formerly MSMESB) mini-conferences, sometimes with his coauthors. Stephan earned a
B.A. from Franklin & Marshall College and an M.S. from Baruch College, CUNY, and completed
the instructional technology graduate program at Teachers College, Columbia University.
For all four coauthors, continuous improvement is a natural outcome of their curiosity about the
world. Their varied backgrounds and many years of teaching experience have come together to
shape this book in ways discussed in the Preface.
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Preface xxiv
First Things First 1
1 Defining and Collecting Data 16
2 Organizing and Visualizing Variables 41
3 Numerical Descriptive Measures 120
4 Basic Probability 168
5 Discrete Probability Distributions 199
6 The Normal Distribution and Other Continuous Distributions 223
7 Sampling Distributions 252
8 Confidence Interval Estimation 275
9 Fundamentals of Hypothesis Testing: One-Sample Tests 311
10 Two-Sample Tests 351
11 Analysis of Variance 398
12 Chi-Square and Nonparametric Tests 440
13 Simple Linear Regression 484
14 Introduction to Multiple Regression 536
15 Multiple Regression Model Building 592
16 Time-Series Forecasting 629
17 Business Analytics 678
18 Getting Ready to Analyze Data in the Future 704
19 Statistical Applications in Quality Management (online) 19-1
20 Decision Making (online) 20-1
Appendices A-H 711
Self-Test Solutions and Answers to Selected Even-Numbered
Problems 761
Index 793
Credits 805
xi
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xiii
xiv CONTENTS
Estimation 275
USING STATISTICS: Getting Estimates at Ricknel
9 Fundamentals of Hypothesis
Home Centers 275 Testing: One-Sample Tests 311
8.1 Confidence Interval Estimate for the Mean (s Known) 276
Sampling Error 277 USING STATISTICS: Significant Testing at Oxford
Can You Ever Know the Population Standard Deviation? 280 Cereals 311
8.2 onfidence Interval Estimate for the Mean
C 9.1 Fundamentals of Hypothesis Testing 312
(s Unknown) 281 EXHIBIT: Fundamental Hypothesis Testing Concepts 313
Student’s t Distribution 282 The Critical Value of the Test Statistic 313
The Concept of Degrees of Freedom 282 Regions of Rejection and Nonrejection 314
Properties of the t Distribution 282 Risks in Decision Making Using Hypothesis Testing 314
The Confidence Interval Statement 284 Z Test for the Mean (s Known) 316
8.3 Confidence Interval Estimate for the Proportion 289 Hypothesis Testing Using the Critical Value Approach 317
EXHIBIT: The Critical Value Approach to Hypothesis
8.4 Determining Sample Size 292
Testing 318
Sample Size Determination for the Mean 292
Hypothesis Testing Using the p-Value Approach 320
Sample Size Determination for the Proportion 294
EXHIBIT: The p-Value Approach to Hypothesis Testing 321
8.5 Confidence Interval Estimation and Ethical Issues 297 A Connection Between Confidence Interval Estimation
8.6 Application of Confidence Interval Estimation in and Hypothesis Testing 322
Auditing (online) 297 Can You Ever Know the Population Standard Deviation? 323
8.7 Estimation and Sample Size Estimation for Finite 9.2 t Test of Hypothesis for the Mean (s Unknown) 324
Populations (online) 298 The Critical Value Approach 325
8.8 Bootstrapping (online) 298 p-Value Approach 326
Checking the Normality Assumption 327
USING STATISTICS: Getting Estimates …. , Revisited 298
9.3 One-Tail Tests 330
SUMMARY 298
The Critical Value Approach 330
REFERENCES 299
The p-Value Approach 331
KEY EQUATIONS 299 EXHIBIT: The Null and Alternative Hypotheses in One-Tail
KEY TERMS 299 Tests 333
CHECKING YOUR UNDERSTANDING 299 9.4 Z Test of Hypothesis for the Proportion 334
CHAPTER REVIEW PROBLEMS 300 The Critical Value Approach 335
CASES FOR CHAPTER 8 302 The p-Value Approach 336
Managing Ashland MultiComm Services 302 9.5 Potential Hypothesis-Testing Pitfalls and Ethical Issues 338
Digital Case 303 EXHIBIT: Questions for the Planning Stage of Hypothesis
Testing 338
Sure Value Convenience Stores 304
Statistical Significance Versus Practical Significance 338
CardioGood Fitness 304
Statistical Insignificance Versus Importance 339
More Descriptive Choices Follow-Up 304
Reporting of Findings 339
Clear Mountain State Student Survey 304 Ethical Issues 339
CHAPTER 8 EXCEL GUIDE 305 9.6 Power of the Test (online) 339
EG8.1 Confidence Interval Estimate for the Mean (s Known) 305
USING STATISTICS: Significant Testing …. Revisited 340
EG8.2 Confidence Interval Estimate for the Mean (s Unknown) 305
SUMMARY 340
EG8.3 Confidence Interval Estimate for the Proportion 306
REFERENCES 340
EG8.4 Determining Sample Size 306
KEY EQUATIONS 341
CHAPTER 8 JMP GUIDE 307
KEY TERMS 341
JG8.1 Confidence Interval Estimate for the Mean (s Known) 307
JG8.2 Confidence Interval Estimate for the Mean (s Unknown) 307 CHECKING YOUR UNDERSTANDING 341
JG8.3 Confidence Interval Estimate for the Proportion 308 CHAPTER REVIEW PROBLEMS 341
JG8.4 Determining Sample Size 308 CASES FOR CHAPTER 9 343
CHAPTER 8 MINITAB GUIDE 309 Managing Ashland MultiComm Services 343
MG8.1 Confidence Interval Estimate for the Mean (s Known) 309 Digital Case 343
MG8.2 Confidence Interval Estimate for the Mean (s Unknown) 309 Sure Value Convenience Stores 344
xviii CONTENTS
13.8 Estimation of Mean Values and Prediction of 14.3 Multiple Regression Residual Analysis 546
Individual Values 514 14.4 Inferences About the Population Regression
The Confidence Interval Estimate for the Mean Response 515 Coefficients 547
The Prediction Interval for an Individual Response 516 Tests of Hypothesis 548
13.9 Potential Pitfalls in Regression 518 Confidence Interval Estimation 549
EXHIBIT: Seven Steps for Avoiding the Potential Pitfalls 518 14.5 Testing Portions of the Multiple Regression Model 551
USING STATISTICS: Knowing Customers … , Revisited 520 Coefficients of Partial Determination 555
SUMMARY 521 14.6 Using Dummy Variables and Interaction Terms 557
REFERENCES 522 Interactions 560
KEY EQUATIONS 522 14.7 Logistic Regression 569
KEY TERMS 523 14.8 Influence Analysis (online) 575
CHECKING YOUR UNDERSTANDING 523 USING STATISTICS: The Multiple Effects … , Revisited 575
CHAPTER REVIEW PROBLEMS 524 SUMMARY 575
CASES FOR CHAPTER 13 527 REFERENCES 577
Managing Ashland MultiComm Services 527 KEY EQUATIONS 577
Digital Case 527 KEY TERMS 578
Brynne Packaging 528 CHECKING YOUR UNDERSTANDING 578
CHAPTER 13 EXCEL GUIDE 529 CHAPTER REVIEW PROBLEMS 578
EG13.2 Determining the Simple Linear Regression Equation 529
CASES FOR CHAPTER 14 581
EG13.3 Measures of Variation 530
Managing Ashland MultiComm Services 581
EG13.4 Assumptions of Regression 530
EG13.5 Residual Analysis 530 Digital Case 581
EG13.6 Measuring Autocorrelation: the Durbin-Watson Statistic 531 CHAPTER 14 EXCEL GUIDE 582
EG13.7 Inferences about the Slope and Correlation Coefficient 531 EG14.1 Developing a Multiple Regression Model 582
EG13.8 Estimation of Mean Values and Prediction of Individual EG14.2 r 2, Adjusted r 2, and the Overall F Test 583
Values 531 EG14.3 Multiple Regression Residual Analysis 583
CHAPTER 13 JMP GUIDE 532 EG14.4 Inferences about the Population Regression Coefficients 584
JG13.2 Determining The Simple Linear Regression Equation 532 EG14.5 Testing Portions of the Multiple Regression Model 584
JG13.3 Measures Of Variation 532 EG14.6 Using Dummy Variables and Interaction Terms 584
JG13.4 Assumptions Of Regression 532 EG14.7 Logistic Regression 585
JG13.5 Residual Analysis 532 CHAPTER 14 JMP GUIDE 585
JG13.6 Measuring Autocorrelation: The Durbin-Watson Statistic 532 JG14.1 Developing a Multiple Regression Model 585
JG13.7 Inferences About The Slope And Correlation Coefficient 532 JG14.2 r 2, Adjusted r 2, and the Overall F Test Measures
JG13.8 Estimation Of Mean Values And Prediction Of Individual of Variation 586
Values 533 JG14.3 Multiple Regression Residual Analysis 586
CHAPTER 13 MINITAB GUIDE 534 JG14.4 Inferences About the Population 586
MG13.2 Determining The Simple Linear Regression Equation 534 JG14.5 Testing Portions of the Multiple Regression Model 587
MG13.3 Measures Of Variation 535 JG14.6 Using Dummy Variables and Interaction Terms 587
MG13.4 Assumptions Of Regression 535 JG14.7 Logistic Regression 587
MG13.5 Residual Analysis 535 CHAPTER 14 MINITAB GUIDE 588
MG13.6 Measuring Autocorrelation: The Durbin-Watson Statistic 535 MG14.1 Developing a Multiple Regression Model 588
MG13.7 Inferences about The Slope and Correlation Coefficient 535 MG14.2 r 2, Adjusted r 2, and the Overall F Test 589
MG13.8 Estimation of Mean Values and Prediction of Individual MG14.3 Multiple Regression Residual Analysis 589
Values 535 MG14.4 Inferences About the Population Regression Coefficients 589
MG14.5 Testing Portions of the Multiple Regression Model 589
14 Introduction to Multiple MG14.6 Using Dummy Variables and Interaction Terms
in Regression Models 589
Regression 536 MG14.7 Logistic Regression 590
MG14.8 Influence Analysis 591
USING STATISTICS: The Multiple Effects of
OmniPower Bars 536
14.1 Developing a Multiple Regression Model 537 15 Multiple Regression Model
Interpreting the Regression Coefficients 538
Predicting the Dependent Variable Y 540
Building 592
14.2 r 2, Adjusted r 2, and the Overall F Test 542
Coefficient of Multiple Determination 542 USING STATISTICS: Valuing Parsimony at WSTA-TV 592
Adjusted r 2 543 15.1 Quadratic Regression Model 593
Test for the Significance of the Overall Multiple Regression Finding the Regression Coefficients and Predicting Y 594
Model 543 Testing for the Significance of the Quadratic Model 596
CONTENTS xxi
Testing the Quadratic Effect 597 EXHIBIT: Model Selection Using First, Second, and Percentage
The Coefficient of Multiple Determination 599 Differences 642
15.2 Using Transformations in Regression Models 601 16.4 Autoregressive Modeling for Trend Fitting and
The Square-Root Transformation 601 Forecasting 647
The Log Transformation 603 Selecting an Appropriate Autoregressive Model 648
15.3 Collinearity 605 Determining the Appropriateness of a
Selected Model 649
15.4 Model Building 607
EXHIBIT: Autoregressive Modeling Steps 651
EXHIBIT: Sucessful Model Building 607
16.5 Choosing an Appropriate Forecasting Model 655
The Stepwise Regression Approach to Model Building 609
Residual Analysis 655
The Best Subsets Approach to Model Building 610
The Magnitude of the Residuals Through Squared
Model Validation 613
or Absolute Differences 656
15.5 Pitfalls in Multiple Regression and Ethical Issues 615 The Principle of Parsimony 656
Pitfalls in Multiple Regression 615 A Comparison of Four Forecasting Methods 657
Ethical Issues 616
16.6 Time-Series Forecasting of Seasonal Data 659
USING STATISTICS: Valuing Parsimony … , Revisited 616 Least-Squares Forecasting with Monthly or Quarterly Data 659
SUMMARY 617
16.7 Index Numbers (online) 665
REFERENCES 618
KEY EQUATIONS 618
CONSIDER THIS: Let the Model User Beware 665
KEY TERMS 618 USING STATISTICS: Is the ByYourDoor … , Revisited 665
CHECKING YOUR UNDERSTANDING 618 SUMMARY 665
CHAPTER REVIEW PROBLEMS 618 REFERENCES 666
CASES FOR CHAPTER 15 620 KEY EQUATIONS 666
The Mountain States Potato Company 620 KEY TERMS 667
Sure Value Convenience Stores 621 CHECKING YOUR UNDERSTANDING 668
Digital Case 621 CHAPTER REVIEW PROBLEMS 668
The Craybill Instrumentation Company Case 621
CASES FOR CHAPTER 16 669
More Descriptive Choices Follow-Up 622
Managing Ashland MultiComm Services 669
CHAPATER 15 EXCEL GUIDE 623 Digital Case 669
EG15.1 The Quadratic Regression Model 623
CHAPTER 16 EXCEL GUIDE 670
EG15.2 Using Transformations in Regression Models 623
EG16.2 Smoothing an Annual Time Series 670
EG15.3 Collinearity 624
EG16.3 Least-Squares Trend Fitting and Forecasting 671
EG15.4 Model Building 624
EG16.4 Autoregressive Modeling for Trend Fitting and
CHAPATER 15 JMP GUIDE 625 Forecasting 671
JG15.1 The Quadratic Regression Model 625 EG16.5 Choosing An Appropriate Forecasting Model 672
JG15.2 Using Transformations in Regression Models 625 EG16.6 Time-Series Forecasting Of Seasonal Data 672
JG15.3 Collinearity 625 CHAPTER 16 JMP GUIDE 673
JG15.4 Model Building 625 JG16.2 Smoothing an Annual Time Series 673
CHAPATER 15 MINITAB GUIDE 626 JG16.3 Least-Squares Trend Fitting and Forecasting 674
MG15.1 The Quadratic Regression Model 626 JG16.4 Autoregressive Modeling for Trend Fitting and Forecasting 674
JG16.5 Choosing an Appropriate Forecasting Model 675
MG15.2 Using Transformations in Regression Models 627
JG16.6 Time-Series Forecasting of Seasonal Data 675
MG15.3 Collinearity 627
MG15.4 Model Building 627 CHAPTER 16 MINITAB GUIDE 675
MG16.2 Smoothing an Annual Time Series 675
MG16.3 Least-Squares Trend Fitting and Forecasting 676
16 Time-Series Forecasting 629 MG16.4 Autoregressive Modeling for Trend Fitting and
Forecasting 677
MG16.5 Choosing an Appropriate Forecasting Model 677
USING STATISTICS: Is the ByYourDoor Service MG16.6 Time-Series Forecasting of Seasonal Data 677
Trending? 629
16.1 Time Series Component Factors 630
16.2 Smoothing an Annual Time Series 632 17 Business Analytics 678
Moving Averages 633
Exponential Smoothing 635 USING STATISTICS: Back to Arlingtons for the Future 678
16.3 Least-Squares Trend Fitting and Forecasting 637 17.1 Business Analytics Categories 679
The Linear Trend Model 637 Inferential Statistics and Predictive Analytics 680
The Quadratic Trend Model 639
Supervised and Unsupervised Methods 680
The Exponential Trend Model 640
Model Selection Using First, Second, and Percentage CONSIDER THIS: What’s My Major if I Want to be a
Differences 642 Data Miner? 681
xxii CONTENTS
17.2 Descriptive Analytics 682 Predict the Proportion of Items of Interest Based on the
Dashboards 682 Values of Other Variables? 708
Data Dimensionality and Descriptive Analytics 683 Classify or Associate Items 708
Determine Whether the Proportion of Items of Interest Is
17.3 Predictive Analytics for Prediction 684
Stable Over Time? 708
17.4 Predictive Analytics for Classification 687
USING STATISTICS: The Future to Be Visited 709
17.5 Predictive Analytics for Clustering 688
CHAPTER REVIEW PROBLEMS 709
17.6 Predictive Analytics for Association 691
Multidimensional scaling (MDS) 692
17.7 Text Analytics 693 19 Statistical Applications
17.8 Prescriptive Analytics 694 in Quality Management
USING STATISTICS: Back to Arlingtons … , Revisited 695 (online) 19-1
REFERENCES 695
KEY EQUATIONS 696
USING STATISTICS: Finding Quality at the
KEY TERMS 696 Beachcomber 19-1
CHECKING YOUR UNDERSTANDING 696 19.1 The Theory of Control Charts 19-2
CHAPTER REVIEW PROBLEMS 696
19.2 Control Chart for the Proportion: The p Chart 19-4
CASES FOR CHAPTER 17 698 19.3 The Red Bead Experiment: Understanding Process
The Mountain States Potato Company 698 Variability 19-10
The Craybill Instrumentation Company 698 19.4 Control Chart for an Area of Opportunity:
CHAPTER 17 SOFTWARE GUIDE 699 The c Chart 19-11
Introduction 699 19.5 Control Charts for the Range and the Mean 19-15
SG17.2 Descriptive Analytics 699 The R Chart 19-15
SG17.3 Predictive Analytics for Prediction 701 The X Chart 19-18
SG17.4 Predictive Analytics for Classification 701 19.6 Process Capability 19-21
SG17.5 Predictive Analytics for Clustering 702 Customer Satisfaction and Specification Limits 19-21
SG17.6 Predictive Analytics for Association 702 Capability Indices 19-23
CPL, CPU, and Cpk 19-24
CHAPTER 19 MINITAB GUIDE 19-42 B.6 Creating Histograms for Discrete Probability
MG19.2 Control Chart for the Proportion: The p Chart 19-42 Distributions (Excel) 724
MG19.4 Control Chart for an Area of Opportunity: B.7 Deleting the “Extra” Histogram Bar (Excel) 725
The c Chart 19-43
C. Online Resources 726
MG19.5 Control Charts for the Range and the Mean 19-43
MG19.6 Process Capability 19-43 C.1 About the Online Resources for This Book 726
C.2 Data Files 726
C.3 Files Integrated With Microsoft Excel 733
20 Decision Making (online) 20-1
C.4 Supplemental Files 733
D. Configuring Software 734
USING STATISTICS: Reliable Decision Making 20-1
D.1 Microsoft Excel Configuration 734
20.1 Payoff Tables and Decision Trees 20-2
D.2 JMP Configuration 736
20.2 Criteria for Decision Making 20-6
D.3 Minitab Configuration 736
Maximax Payoff 20-6
Maximin Payoff 20-7 E. Table 737
Expected Monetary Value 20-7 E.1 Table of Random Numbers 737
Expected Opportunity Loss 20-9 E.2 The Cumulative Standardized Normal
Return-to-Risk Ratio 20-11 Distribution 739
20.3 Decision Making with Sample Information 20-16 E.3 Critical Values of t 741
20.4 Utility 20-21 E.4 Critical Values of x2 743
CONSIDER THIS: Risky Business 20-22 E.5 Critical Values of F 744
USING STATISTICS: Reliable Decision-Making, E.6 Lower and Upper Critical Values, T1, of the Wilcoxon
Revisited 20-22 Rank Sum Test 748
SUMMARY 20-23 E.7 Critical Values of the Studentized Range, Q 749
REFERENCES 20-23 E.8 Critical Values, dL and dU, of the Durbin–Watson
KEY EQUATIONS 20-23 Statistic, D (Critical Values Are One–Sided) 751
KEY TERMS 20-23 E.9 Control Chart Factors 752
CHAPTER REVIEW PROBLEMS 20-23 E.10 The Standardized Normal Distribution 753
CASES FOR CHAPTER 20 20-26 F. Useful Knowledge 754
Digital Case 20-26 F.1 Keyboard Shortcuts 754
CHAPTER 20 EXCEL GUIDE 20-27 F.2 Understanding the Nonstatistical Functions 754
EG20.1 Payoff Tables and Decision Trees 20-27 G. Software FAQs 756
EG20.2 Criteria for Decision Making 20-27
G.1 Microsoft Excel FAQs 756
G.2 PHStat FAQs 756
Appendices 711
G.3 JMP FAQs 757
A. Basic Math Concepts and Symbols 712
G.4 Minitab FAQs 757
A.1 Operators 712
H. All About PHStat 758
A.2 Rules for Arithmetic Operations 712
H.1 What is PHStat? 758
A.3 Rules for Algebra: Exponents and Square Roots 712
H.2 Obtaining and Setting Up PHStat 759
A.4 Rules for Logarithms 713
H.3 Using PHStat 759
A.5 Summation Notation 714
H.4 PHStat Procedures, by Category 760
A.6 Greek Alphabet 717
B. Important Software Skills and Concepts 718
Self-Test Solutions and Answers to
B.1 Identifying the Software Version 718
Selected Even-Numbered Problems 761
B.2 Formulas 718
B.3 Excel Cell References 720 Index 793
B.4 Excel Worksheet Formatting 721 Credits 805
B.5E Excel Chart Formatting 722
B.5J JMP Chart Formatting 723
B.5M Minitab Chart Formatting 724
Preface
A
s business statistics evolves and becomes an increasingly important part of one’s business
education, how business statistics gets taught and what gets taught becomes all the more
important.
We, the authors, think about these issues as we seek ways to continuously improve the
teaching of business statistics. We actively participate in Decision Sciences Institute (DSI),
American Statistical Association (ASA), and Data, Analytics, and Statistics Instruction and
Business (DASI) conferences. We use the ASA’s Guidelines for Assessment and Instruction
(GAISE) reports and combine them with our experiences teaching business statistics to a
diverse student body at several universities.
When writing for introductory business statistics students, five principles guide us.
Help students see the relevance of statistics to their own careers by using examples from
the functional areas that may become their areas of specialization. Students need to learn
statistics in the context of the functional areas of business. We present each statistics topic in
the context of areas such as accounting, finance, management, and marketing and explain the
application of specific methods to business activities.
Emphasize interpretation and analysis of statistical results over calculation. We emphasize
the interpretation of results, the evaluation of the assumptions, and the discussion of what should
be done if the assumptions are violated. We believe that these activities are more important to
students’ futures and will serve them better than focusing on tedious manual calculations.
Give students ample practice in understanding how to apply statistics to business. We
believe that both classroom examples and homework exercises should involve actual or r ealistic
data, using small and large sets of data, to the extent possible.
Familiarize students with the use of data analysis software. We integrate using Microsoft
Excel, JMP, and Minitab into all statistics topics to illustrate how software can assist the busi-
ness decision making process. (Using software in this way also supports our second point about
emphasizing interpretation over calculation).
Provide clear instructions to students that facilitate their use of data analysis s oftware.
We believe that providing such instructions assists learning and minimizes the chance that the
software will distract from the learning of statistical concepts.
xxiv
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