TRANS

FORMING
INTO AN AI
BUSINESS
Copyright © 2018 Accenture. All rights reserved. Click for Video 2
TRANSFORMING YOUR BUSINESS AND
INTRODUCING AI AT SCALE REQUIRES
MULTIDIMENSIONAL STRATEGIC THINKING
TO EFFICIENTLY REALIZE RELEVANT USE CASES, LEVERAGE ACCENTURE’S AI
STRATEGIC APPROACH
Corporate Strategy – Deployment, Agile
Capabilities & Culture Roadmap & Prototyping
Vision & Planning Execution and Operation
WHY? WHY NOW? HOW? PROTOTYPE & VALIDATE SCALE AND REALIZE VALUE
• Strategic goals • Org structure & governance • Define and prioritize AI prototypes according • Build up team
• C-Suite alignment • Establish AI Steering Board to selected use cases • Deploy AI use cases in sprints
• 4-5 Corporate areas to focus on • Define and introduce Metrics and incentives • Calculate high level investments • Scale within organization
WHERE TO PLAY? • Reflect on talent, workforce and culture • Train, measure, learn and reiterate / pivot • Train AI and realize value
• Explore industry value shifts • IT platform architecture (open vs. closed) ROADMAP OPERATE
• Evaluate competitiveness of current SET-UP & RUN • Outline AI use cases roadmap (target state • Execute new Operating Model
organization, products and business model • Set-up new organization implementation) • Continuously enhance RPA and train Artificial
• Explore whether you can use platforms • Implement new operating model • Align and sign off Intelligence
• Agree overall build/buy/partner approach • Recruit and retain talent • Identify areas for continuous improvement
WHAT? • Train personnel
• Focus on existing product portfolio and • Set-up necessary partnerships
processes or new value propositions
• Identification of relevant use cases and
strategic prioritization
WHEN? HOW MUCH?
• Roadmap
• High-level business and tech case

Strategy: What to do Delivery & Operations: Realizing Value

Strategic C-Suite Decisions Develop AI Vision Prepare Organization Time for Action Deliver Impact

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TO IDENTIFY RELEVANT USE CASES ONE HAS TO
UNDERSTAND THE COMPANY’S STRATEGIC GOALS

REALIZING STRATEGIC GOALS WITH A HOLISTIC APPROACH

PLOT USE CASES WITHIN AI BUSINESS FRAMEWORK PRIORITIZE ACCORDING TO ACCENTURE USE CASE
FRAMEWORK
Assumed strategic goals: • Derive ease of enablement for each use case based on capability assessment
Revenue Growth and Operational Efficiency Illustrative • Assess value for each use case
• Assess dependencies and prioritize use cases
Digital Customer Digital
Business High 10 Use Case 2
Use Case 1
Digitalize Value Use Case 17
Internet of 9
Customer Use Case 3
Grow Existing Everything Use Case 16
Experience Business Use Case 4
8
Use Case 14
7 Use Case5 Use Case 13
Use Case 6
Monetize 6 Use Case 7 Use Case 10
Revenue Data
Internet of Value
Growth Things and Services 5 Use Case 9
Use Case 15
Digital 4
Improve Enterprise
Use Case 11
Efficiency 3
Use Case 12
2
Low
Digitalize Operations Value 1
1 2 3 4 5 6 7 8 9 10
Operational Efficiency Complex Ease of Enablement Easy

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APPLY AI TO YOUR INTELLIGENT BUSINESS
ELEMENTS AND ESTABLISH DIGITAL TRUST TO
ROTATE INTO THE NEW
REALIZING STRATEGIC GOALS WITH A HOLISTIC APPROACH
STRATEGIC GOALS & PRINCIPLES
(Profitable Growth, Operational Efficiency & defined guidelines for deploying AI within an org.)

Responsible
AI Drivers

Governance, REGULATION & RESPONSIBLE AI & HUMAN ETHICAL

Stewardship, reskilling
accountability COMPLIANCE AT THE CENTRE DESIGN

Building trust within the organisation through

Honesty, transparency, Building auditable & regulatory compliant AI
fairness solutions & Identifying illicit behaviour
INTELLIGENT
TECHNOLOGY
Rotate into the
NEW
REIMAGINE BUSINESS MODELS
AI technologies will reinvent end-to-end
processes, removing not only time and
distance factors but also human limitations.
the way AI is used (e.g. compliance,
unbiased data, transparency)
INTELLIGENT INTELLIGENT
PRODUCTS PROCESSES
UNLOCK THE TRAPPED VALUE OF
DATA
Advanced and integrated analytics will
continually run on an organization’s large
data sets. They will update algorithms with
transactional data to evolve faster, and
combine data in fresh ways to discover
trends and deliver new insights.
Implementing AI solutions that are ethical
Security
and build transparency into the process
Establish
Digital Trust
INTELLIGENT
DATA
TRANSFORM THE RELATIONSHIP
BETWEEN HUMAN AND MACHINE
AI will improve how we live and work as
individuals and a society. People will be
able to spend more time on creative work.

Copyright © 2018 Accenture. All rights reserved. 5

 WE RECOMMEND AN ITERATIVE APPROACH TO
DESIGN & IMPLEMENT TAILORED AI SOLUTIONS

THE TYPICAL DEPLOYMENT JOURNEY GOES THROUGH SIX STAGES

RE – IMAGINE* PROOF OF CONCEPT** PILOT SCALE EXPAND AND MANAGE
ITERATIVE LOOP BY
SELECTED USE CASE 6
5
AI CAPABILITIES

4
3
2
1
2 to 4 weeks 2 to 6 weeks 2 to 4 weeks
TIME
DISCOVER DESIGN & PLAN PROOF OF CONCEPT PILOT SCALE EXPAND & MANAGE
• Understand clients’ strategic • Describe service Controlled learning of AI technology • Continued learning of End to end Expand platform to additional
goals vision and principles with a focus on selected use case the AI based use case implementation of AI business units and deploy
• Accenture insight into what for uses cases • Complete high level based solution with ongoing improvements
works and what not • Develop value assessment and systems and available for
• Initial results market scan: what drivers for use cases roadmap to transition all channels and
are others doing? • Create prototype customers
• How can we understand the • Plan and get ready
market need, solving the for PoC
challenge from the customer
point of view?
*RE-IMAGINE PHASE – define future customer journeys and processes that will input into the PoC
**PROOF OF CONCEPT PHASE – develop PoC iteratively to align to future processes out of the Re-imagine phase
Copyright © 2018 Accenture. All rights reserved. 6
 SILKE GENUIT
AI Insurance Focus Group Lead
Accenture AG

YOUR
Fraumünsterstrasse 16
CH - 8001 Zürich

+41 79 540 57 81

CONTACTS
silke.genuit@accenture.com

BRUNO MANN
BI Analytics Insurance Focus Group Lead
Accenture AG
Fraumünsterstrasse 16
CH-8001 Zürich

+41 79 540 58 65
bruno.mann@accenture.com

Copyright © 2018 Accenture. All rights reserved. 7

APPENDIX

Copyright © 2018 Accenture. All rights reserved. 8

ACCENTURE POINT OF VIEWS ON AI

Technology Vision 2018: Citizen AI How artificial intelligence and Reimagening work in the age Transforming into an AI Unleashing AI Power
robotics will amplify of AI, Paul Daugherty, Business
people, products and 03.2018
business

The 5 Most Common Insurer Mistakes in Digital Opportunities that Insurers must get How to build and exploit enterprise-grade
Adopting an AI Technology Strategy – Part 1 & right machine learning capabilities
Part 2
Redefine Insurance with AI

Copyright © 2018 Accenture. All rights reserved. 9

ORGANIZATIONS, PRODUCTS AND SERVICES ARE
INCREASINGLY MORE INTELLIGENT

AI TECHNOLOGY FRAMEWORK Digital Factory ACCENTURE CREDENTIALS

Level of Autonomous Factory
(NON-EXHAUSTIVE)
Automation
Function 1 Optimize customer acquisition and profits
Automation Machine
Learning Automated question answering for customers via
2
webchat
10
Assess car damage based on photographs sent by
8 3
Process IPA claimants
Deep Cognitive
Learning 2 Computing Extracting sentiment and opinions from unstructured
4
customer survey data
3 NLP/
Analyze summaries of call center conversations to
6 Machine 1
Multimedia 5
Task RPA
Learning 4 Recognition Cognitive derive enriched customer insights
Rule
7 Intelligence Automate financial security validation using Accenture
based
5 6
9 Text Cognitive Robotics solution
Highly Recognition
Front office automation for customer service using
manual 7
Virtual Agents
High
volume Predict patient readmissions and analyze medical
DESCRIPTIVE PREDICTIVE COGNITIVE 8
ANALYTICS ANALYTICS ANALYTICS reports using advanced machine learning techniques
Decision
Transaction
Abstract Complexity 9 Automation of invoicing, sales reporting, etc.
Non-linear
Complex/Linear
Enormous Prediction of prices, risks 10 Next best action combined with machine learning.
amount of data and human behaviour

Copyright © 2018 Accenture. All rights reserved. 10

AI TECHNOLOGIES
EXPLAINED
RPA – Robotic Process Automation
Use software to automate manual processes,
that are highly repetitive, rule-based and use
structured data
IPA – Intelligent Process Automation
Advanced application spectrum of RPA;
cognitive automation of human interaction by
a software robot
Cognitive Computing
A range of AI technologies enabling existing
information systems to adapt and thereby
improve the interaction between humans and
computer systems
Virtual Agents
Cognitive systems that communicate in
natural language with humans, enabling them
to answer questions and perform business
processes
Deep Learning
Computers draw insights from large datasets
using methods similar to human brains.
Applications include image analysis, speech
recognition, policy learning, and multimodal
data analysis.
Copyright © 2018 Accenture. All rights reserved.
Descriptive Analytics
Data analysis to define the current state of a
business situation relying on historical data in
the form of producing standard reports, ad
hoc reports, and alerts.
Predictive Analytics
Advanced application spectrum of descriptive
analytics which is concerned with forecasting
future possibilities
Cognitive Analytics
Advanced application spectrum of predictive
analytics which can uncover difficult-to-find
patterns and provide confidence-weighted
responses to complex inquiries using
cognitive elements of computer systems
Machine Learning
Lets computers learn from given data. That
allows to tackle problems that are difficult to
handle with conventional approaches due to
the amount of data and ambiguity of
information.
NLP – Natural Language Processing
Analysis, understanding and generation of
human language by computers (in both
written and spoken contexts).
11