Q1

There are various companies who have designed various kinds training
curriculum for students starting from Kindergarten to High School and
Graduation as well. The top global companies who have been in this industry
for several years and are serving well include The Princeton Review, Kaplan,
Elite Prep.

The Princeton
Basis Elite Prep Kaplan
Review
Student
400 K+ 1.6 Mn+ 1.2 Mn
Associated
Presence in
10 21 26
countries
Trustpilot 2.8/5 (due to issue
Consumer Review 3/5 4/5 of people not
Score getting refund)
Specialized in the
most popular ones 120+ test
Products Offered 100+ courses
– SAT, ACT, GRE, preparations
GMAT, MCAT, LSAT
Variety of
extracurricular Career tests,
courses – Game Popular one – On occupational
Additional
design, Machine Demand licenses and
Services
Learning projects, homework help international
Research Proposal English exams etc.
Program etc.
Overall Score 7.5/10 9/10 8/10

Company A: Elite Prep

With a rigorous academic environment that encourages self-discipline and
self-improvement, Elite Prep provides children with the knowledge and skills
necessary to realize their full academic potential and, in the end, helps them
get admitted into the schools and universities of their choice. It has been a
global leader for more than 30 years.
Unique Selling Propositions:

1. Personalized Learning Paths: Elite Prep offers personalized learning paths

that include each student's academic goals, areas of strength, and
weaknesses. The student's chances of being admitted into the colleges of
their choice are increased by using this personalized approach.
2. Expert faculty: The company takes great pride in hiring teachers with
experience who have a track record of assisting students in getting into
prestigious universities. These educators are familiar with the particular
qualifications needed to be admitted to different foreign universities.
3. Holistic Approach: In addition to academics, Elite Prep places a high
priority on leadership development, extracurricular activities, and
community involvement. This comprehensive approach aims to generate
candidates who possess a broad range of skills.

Pricing:

Elite Prep employs a tiered pricing structure, offering different packages

based on the level of service and duration of the program.

For example, for SAT preparation:

• Basic Package ($549): Includes access to online resources and occasional

group sessions.
• Premium Package ($1749): Offers one-on-one tutoring, personalized study
plans, and comprehensive college counselling.
• Ultimate Package ($349/hr): Provides intensive support, including mock
interviews, essay reviews, and exclusive workshops.

Training Approach:

Elite Prep uses resources that are available online and offline. They provide a
range of services:

• Self-paced study materials

• Live virtual classes
• In-person tutoring
• Regular assessments to track student progress
Company B: The Princeton Review
The Princeton Review has been serving for more than 40 years helping
students to get into dream schools and colleges. They provide personalized,
innovative, best-in-class private tutoring, test prep, and admission products
and services to help students knock down barriers and achieve their
academic goals.

Unique Selling Proposition:

1. Global Perspective: It aims to prepare students for an increasingly

interconnected world by offering study abroad options, international
exposure, and cross-cultural interactions. This sets them apart from
competitors who might employ a more localized approach.
2. School and District Partnerships: In order to give students, the
opportunity to participate in research projects, attend lectures, and
learn from expert faculty before applying, they have partnered with
several esteemed institutions.
3. Score Improvement Guarantee: They frequently provide score
improvement guarantees, assuring students that after enrolling in their
courses, their scores will rise.

Pricing:

The pricing can vary depending on the specific program, but it tends to be on
the higher end of the market due to the reputation and perceived quality of
their services. For example, the pricing of SAT course is like:

• Essential Course ($649): This is an 8-week course (only Saturdays)

offering 18 hours of focused classroom time and 4 The Princeton
Review exclusive digital SAT practice tests. This is accessible for 365
days.
• Private Tutoring ($175/hr): An expert tutor will keep you motivated and
help you understand difficult topics, ensuring you achieve your goal. It
includes practice tools - 4 The Princeton Review exclusive digital SAT
practice tests, Score Analysis for each digital SAT test and practice
questions.
 • 1500+ Guarantee Tutoring ($6,560): A comprehensive package of 18
hours 1-on-1 tutoring. It provides interactive score reports to track
progress encompassing all the above features and various other as well.

All the above courses have The Princeton Review Guarantee which states that
“If you don’t score higher on your exam, we’ll refund your tuition.”

Training Approach:

• Practice exams, study materials

• Live or recorded seminars
• One-on-One tutoring for a more tailored approach

Company C: Kaplan
Kaplan has been a leader in education industry for more than 80 years.

With over a million students, thousands of clients, and partnerships with

academic institutions, Kaplan offers the knowledge, enthusiasm, and ongoing
innovation to support individuals in achieving their objectives in both their
personal and professional lives.

Unique Selling Propositions:

1. Reputation: Kaplan has established itself as a reputable supplier of top-

notch educational services over the years. A positive reputation is built
on the consistent delivery of high-quality training and test-prep
materials.
2. Longevity and stability: Kaplan is a proof of stability and longevity, it has
over 80 years of experience in the educational services sector. This
longevity reassures clients and pupils that since it has been in the
business for decades, it is likely to continue offering high-quality
services.
3. Proven Track Record: Kaplan boasts a high success rate in placing
students in the top-tier universities of their choice. This track record is a
major selling point for the company.
 Pricing:

Kaplan offers premium pricing, reflecting their reputation and the

comprehensive services they provide.

They have different packages tailored to different needs. Considering again

the pricing of SAT Course:

• Live Online SAT Prep Course (From $699): It offers 18 hours of extensive
study instructions from 99th percentile scoring SAT Teachers. It also has a
feature of On-demand lessons.
• SAT Tutoring + Live Online Class (From $1999): It is the most personalized
course offering individualized guidance for the SAT exam.
• Unlimited Prep ($1999): It involves the feature to access unlimited prep
courses, multiple realistic practice tests and more than 10 prep books.

Training Approach:

Apart from customized study plans and practice exams, Kaplan provides both
in-person and online sessions. A strong emphasis on data-driven methods
helps students identify areas in which they need to develop.

Q2

The best source for obtaining information or taking decisions related to

college admissions is that rational student itself. So, creating an active
community will help in frequent updating as well as build a sense of trust.
Moreover, it is not difficult to monetise an active and engaging community. To
establish a flexible and dynamic strategy for keeping up with modifications to
college admissions, follow process in addition to community building can be
implemented:

Weekly Scanning
• Review college admissions blogs and forums
• College Confidential
• Inside Higher Ed
• Admissions Matters
• Monitor social media channels of universities
 • Facebook
• Twitter
• LinkedIn
• Instagram
• Check university websites for policy changes
• Admissions page
• News and updates page
• Network with Admission Professionals and have regular communication

Monthly Analysis
• Gather all changes and updates
• Note down any significant changes
• Create a list of universities with changes
• Analyse the impact of changes on our services
• Determine if we need to adjust our strategies
• Discuss potential opportunities and threats
• Update our marketing materials and website if necessary
• Revise our FAQs, Update our service descriptions

Quarterly Reporting
• Prepare a report on college admissions trends
• Summary of major changes
• Analysis of trends
• Implications for our business
• Share report with the team and discuss action plans
• Archive report for future reference

Annual Review
• Conduct a comprehensive review of all changes in the past year
• Compare with previous years
• Analyse long-term trends
• Update our business strategy if necessary
• Make changes to our services
 • Adjust our marketing strategy
• Communicate changes to all stakeholders

Q3

The inception should start with building of a community.

MOAT
1. One-2-One Handholding
• Daily Performance Tracking
• Mentorship sessions with immediate seniors

2. Profile Building Guidance

• Internships even for school students in market research, content
writing and other such fields
• Extra-Curricular Activities and internship forum personalized with
filters and their actual worth
• Right approach for acing competitions, how to win them?

3. Three stages of career guidance services

• Stage 1 (Experienced Industry Professionals): To enlighten on

impending trends and potential opportunities
• Stage 2 (Recent college graduates): To provide suggestions on how to
get the most out of these years
• Step 3 (First-year college students): Genuinely relate to the user and
answer whatever queries they may have about their journey.

Q4
1. Establish Reputation
- Develop a strong online presence:

➢ Regularly update social media pages

➢ Engage with users on social media
➢ Publish blog posts on industry-relevant topics

- Collect and showcase testimonials from satisfied customers

 - Get accredited and awarded by relevant industry bodies like CHEA,
the EdTech Awards

2. Transparency
- Clear communication of pricing and refund policies
- Regularly update users about new features or changes in service

3. User Engagement
- Regularly survey users to get feedback and suggestions
- Host webinars or live Q&A sessions
- Setting up of a user forum for discussions and peer-to-peer support

4. Customer Support and Security

- Provide prompt and helpful customer service
- Make it clear how user data is utilized and stored

5. Consistency
- Ensuring consistent quality across all services.
- Maintaining consistent response time for customer queries
- Regularly update and make improvements in response to user input