Professional Documents
Culture Documents
CHAPTER 6
ORIENTATION AND TRAINING
LEARNING OUTCOMES
CHAPTER SUMMARY
diversity training, customer service training, training for teamwork, and training for first-time
supervisors/managers.
Career planning and development is a critical strategic issue in ensuring that the supply of
necessary talent is available. It is a deliberate process that has evolved from identification of
occupational orientation(s) to a new focus on identifying skills, aptitudes, career anchors and life
trajectories and becoming a learning organization. Learning organizations use behaviour
modelling (role plays, simulations, management games and mentoring). Career development
transfers now often require career-transition programs for spouses. Firms have to make a
number of policy decisions when it comes to promotions (seniority or competence; measure of
competence; formal or informal). Management development improves managerial performance
and prepares employees for future jobs. Succession planning to avoid leadership shortages is
an essential part of a management development program.
LECTURE OUTLINE
Orientation (onboarding) delivered in-person and/or online provides new employees with
basic background information about the firm and the job. A strong onboarding program,
which can begin before the first day of employment, can speed up socialization, which is
the process of instilling in all employees the prevailing attitudes, standards, values, and
patterns of behaviour that are expected by the organization. It can only reduce reality
shock (cognitive dissonance) because it lessens the discrepancy between what the new
employee expected from his/her job and its realities. Online onboarding can increase first
day productivity by taking care of routine form completion in advance.
Teaching Tip: Ask for a show of hands as to who has taken a job that was not as it was
promised and ask what they did about the discrepancy.
The content can range from brief, informal introductions to length, formal programs. Typical
components include:
Review of internal publications, including employee handbooks, which should clarify that
handbooks are not employment contracts
Facility tours and staff introductions
Review of and completion of job-related documents
Expected training (when and why)
Performance appraisal criteria and estimated time to achieve full productivity
Teaching Tip: Use the Strategic HR Discussion Box on onboarding in the fast food industry (p.
147) to launch small group discussions about first-days on the job (good and bad) then debrief.
There are several humorous videos on YouTube about first day on the job.
Orientation usually starts with the HR specialist (if there is one), followed by a meeting with the
supervisor then introductions to new colleagues. A co-worker may be assigned as a “buddy” or
“mentor” for a short initial period. HR should follow-up after three months to address adjustment
and any remaining questions.
5. Executive Integration
Typically newly hired executives do not participate in formal orientation activities and there is
little planning regarding how they will be integrated into their new position and company,
especially if they are brought in as change agents. However, executive integration can take
up to 18 months. Key aspects of executive integration include:
Identifying position specifications
Providing realistic information to job candidates (pre-hire) and providing support
regarding reality shock (post-hire)
Assessing each candidate’s previous record with organizational transitions
Announcing the hiring with enthusiasm
Stressing the importance of listening to the newly hired executive as well as
demonstrating competency. Promote talking with their boss.
Assist new executive with changing the organizational culture around work balance
A number of potential problems can arise with orientation programs. These include:
Too much information in a short time
Little or no orientation
Orientation information is too broad (HR dept.) or too detailed (supervisor)
Teaching Tip: This is an alternate or additional time at which to collect feedback from students
about their past experiences and to probe further into how this did or did not change their initial
impressions of the organization (employee’s brand).
Orientation programs should be evaluated to assess whether they are providing timely,
useful information to new employees in a cost-effective manner. Three approaches are:
Capture employee reactions through interviews and/or surveys and track job
performance
Assess socialization effects by checking employee understanding of organizational
beliefs, values and norms
Conduct a cost-benefit analysis by comparing orientation costs (time and materials) with
benefits of orientation (error reduction, productivity, efficiency, and so on)
Training is the process of teaching employees the basic skills/competencies that they need to
perform their jobs, in contrast to development, which is training for future jobs. Business and
training goals must be aligned and training must be managed as strategic investment in human
capital. Training can help firms to compete and can generate higher levels of employee
commitment. However, in recent years firms have reduced investments in training.
Teaching Tip: Use articles regarding skills shortages to debate the pros and cons of reduced
training investment, especially in light of these skills shortages in Canada.
Training is essential a learning process that takes place through one or more of three
learning styles: auditory, visual, and kinesthetic. Training effectiveness can be enhanced by
identifying learning styles and personalizing the training accordingly. Four best practices are
to:
a. Make the material meaningful – provide an overview, use visuals and examples,
organize logically, and link to familiar terms and concepts
b. Enable transfer of new skills and behavior – replicate setting and provide multiple
opportunities for practice, training mangers first and employees second, provide rewards
for completion AND integration of training back on the job
c. Motivate the trainee – provide realistic practice, allow self-pacing, recognition
achievement/effort, and use technology to engage learners
d. Prepare the trainee – create perceived need for training in minds of participants and
provide preparatory information
Teaching Tip: Survey the students about whether they have ever received preparation before
receiving training. How would this have made a difference, if any to their attitude and behaviour
before, during, and after training?
ensure that training is adequate or could risk being charged with negligent training, if an
employee subsequently harms a third party.
Teaching Tip: What are the legal issues around requiring employees to participate in training
outside of work hours and whether training should be paid or unpaid.
A typical training program consists of five steps (see Fig. 6.3, p. 155) beginning with needs
analysis, followed by instructional design, validation with a small representative audience
(pilot), implementation, and concluding with evaluation.
Training needs must be analyzed for both new hires and existing employees. Training may not
necessarily be the solution if an existing employee has a performance issue. The training needs
of new hires are assessed through task analysis, whereas training needs of current employees
are assessed through performance analysis.
Task analysis involves a detailed study of a job to identify the skills and competencies it
requires so that an appropriate training program can be instituted. If up to date job
descriptions and job specifications are readily available these will provide the necessary
information, but some employers supplement these with a task analysis record form.
a. Task analysis record form provides specific detail on sub-tasks in order to determine
required knowledge, competencies, and suitable training environment. Some new hires
may already be proficient in some areas.
3. Training Objectives
After identification of training needs, training objectives should be set that are concrete and
measurable. Objectives specific what the trainee should be able to do after successfully
completing the training program, and provide a focus for both trainer and trainee.
Once needs and objectives have been established then the training program can be designed
by considering and selecting among traditional and e-learning training techniques.
e. Job instruction training – listing of each job’s basic tasks along with key points to
provide step-by-step training for employees (what, how, why), useful in manufacturing
but being superseded by behaviour modelling (Ch. 9) in service industry
f. Audiovisual techniques – CDs and DVDs– more expensive, good for showing
sequences and special/unusual events, and for training mass or remote audiences;
three options – buy existing product, make your own, or work with production company;
videoconferencing – using A/V equipment to reach two or more distant groups
h. Teaching Tip: Note that the interactive web quizzes that come with most textbooks are
examples of programmed learning
2. E-learning
E-learning is delivery and administration of learning opportunities and support via computer,
networked, and web-based technology to enhance employee performance and
development; allows for more flexible, personalized, and cost-effective training; can promote
life-long learning instead of just episodic learning; requires good instructional design and
high trainee motivation; enhanced by human interaction in online environment; mobile
training now being offered via smartphones.
Three types of e-learning are computer-based, online, and electronic performance support
systems (EPSS).
b. On-line training – providing training via Web costs 50% less than classroom training,
flexible, engaging, but requires content management, sound educational strategy,
learner support, and system administration. 50% - 90% of online courses are not
completed by learners; blended learning better than pure online
Validation means doing a pilot study or “run through” with a small group to assess learning,
identify issues, and make revisions before large scale implementation. Implementation can be
handled by professional trainers or in-house trainers who attend train-the trainer workshops to
get up to speed on new material and/or new methods.
It is important to assess the return on investment in human capital made through training by
assessing whether the training achieved pre-set objectives. Effective training if reflected by
transfer of training, which is the application of the skills acquired during the raining program
into the work environment and the maintenance of these skills over time. Keys to ensuring that
training is transferred back to the job are:
assessing trainee ability, aptitude and motivation for upcoming training
trainee involvement in instructional design
management support
frequent feedback and opportunities for practice
positive reinforcement
goal-setting and relapse-prevention techniques
Profitable companies spend the most on training and those rated as being among the 100 best
companies to work for in Canada spend the most per employee. However, the effectiveness of
training has to be evaluated in a disciplined manner, ideally through controlled
experimentation (pre-test and post-test, control group)
A career is a series of work-related positions, paid or unpaid, that help a person to grow in job
skills, success, and fulfillment. Facilitating career planning has become a critical strategic issue
for CEOs and board of directors, as well as HR executives. HRM activities play an important
role in career planning and development, which is a deliberate process through which a
person becomes aware of personal career-related attributes and the lifelong series of activities
that contribute to his or her career fulfillment. Career planning can play a significant role in
retaining employees in the organization and reducing turnover of valued workers.
Teaching Tip: Reinforce the fact that unpaid (volunteer work, unpaid internships) are career
builders. Some research evidence shows that unpaid experience that has built job-relevant skills
is valued by employers, especially for those who have not had the opportunity for extensive paid
work experience.
In the early stages of career development research, career patterns were assumed to be stable,
predictable, linear, and based on hierarchies. Age-based career stages and personality-based
occupational orientations were seen as determining factors. Six types of orientations uncovered
using Holland’s Vocational Preference Test are: realistic, investigative, social, conventional,
enterprising, and artistic. Most people have more than one orientation; if the orientations are
incompatible the person will experience high levels of indecision and internal conflict.
Teaching Tip: If your school’s Career Services department subscribes to online interest
assessments there may be one that is based on Holland’s six orientations. Have students take it
as preparation for class and also to get them connected to Career Services to see all of the
available tools and support.
b. Identify career anchors – concerns or values that a person will not give up (Schein):
eight anchors, of which one may be dominant: technical/functional, managerial
competence, creativity, autonomy/independence, security, service/dedication, pure
challenge, and lifestyle
Technical/Functional - their career decisions enable them to remain and grow in their
chosen technical or functional fields, rather than go into general management.
Autonomy and Independence - driven to be on their own, many also have a strong
technical/functional orientation. Often become consultants, business professors,
freelance e writers, or proprietors of a small retail business.
Security - mostly concerned with long-run career stability, will do what it takes. to
maintain job security, a decent income, and a stable future (retirement program and
benefits). Geographic security, maintaining a stable, secure career in familiar
surroundings more important than pursuing superior career choices. Organizational
security letting employers decide what their careers should be.
Pure challenge - define their career in terms of overcoming impossible odds, solving
unsolved problems, and winning out over competitors (small number of people).
Lifestyle - define their careers as part of a larger lifestyle integrating two careers and two
sets of personal and family concerns (growing number of people).
Teaching Tip: You can use this as an in-class exercise (individual), then do a show of hands to
illustrate that not everyone has the same career anchors. Alternatively you can have them
assess someone else to see if they can figure out what that person’s career anchor is (family
member, friend).
c. Focus on life trajectories – person builds life and career simultaneously, often seeking
work-life balance; involved shifts in career development thinking:
Teaching Tip: Ask students to differentiate between “job hopping” and having progressive work
experiences that contribute to a career. How can you show evidence of the latter on your
résumé.
The individual has primary responsibility for their career Individual’s entrepreneurial goal-
oriented approach needs four key skills: self-motivation, independent learning, effective time
and money management, and self-promotion through networking, an organized process of
arranging and conducting face-to-face meetings to mutually share information with
colleagues and contacts, plus individuals that they recommend (see Fig. 6.4, Personal
Networking Chart, p. 166). Support roles played by manager and employer help to maintain
employee commitment.
Teaching Tip: Assign students to do a personal networking chart as preparation for class by
considering who they know and then asking those people who they know, who have experience
in a particular occupation or occupation related field. For example, their friend’s father or their
neighbour’s daughter may be an accountant or work as an administrative assistant for an
accountant. Alternatively, they can use their social network (Facebook) to find out who knows
an accountant, or an engineer, or a certain type of healthcare provider.
Transfers and promotions are significant career-related decisions that mangers make on an
ongoing basis.
Employers must decide on the criteria on which to promote employees while maintaining
employees’ motivation, performance, and commitment. Three key decisions to be made
include:
a. Decision 1: Is seniority or competence the rule? – in union settings seniority is the rule
unless there is a substantial difference in abilities
c. Decision 3: Is the process formal or informal – often informal (secret and based on
personal connections), but formal (published policies, criteria, procedures) ensures all
qualified employees are considered (Ch. 5 - skill inventories, replacement summaries,
replacement charts) and performance-promotion link is strengthened
Teaching Tip: Ask students if they know the basis on which people are promoted to higher
level positions in their organization (e.g. who gets to be crew chief/team leader).
DISCUSSION BOXES
STRATEGIC HR: Onboarding: The First Step in Motivation and Retention (p. 147)
Research findings from the fast-food industry show how the first days and weeks on the job are
critical to employee retention. In particular the onboarding (employee orientation) process plays
a significant role in long-term perceptions of management’s leadership abilities and the quality
of non-monetary rewards.
If an employer doesn’t pay attention to the career development of staff as they approach age
60, it won’t have the benefit of their productivity during their second middle age. As second
middle-agers could be organizational gold (less absenteeism, fewer accidents, higher job
satisfaction, stronger work ethic. Practical career development strategies for older workers
include: adopting a new attitude; provision of career counselling; investing in training and
development; and honouring the need for work/life balance.
ETHICAL DILEMMAS
Most will argue that doing so is not only unethical, but is not in the best interests of the company
or its employees. Withholding information about critical problems can have very high costs
associated therewith, since it may lead to ineffective decisions, needless delays, interpersonal
conflicts that could have been avoided or even turnover shortly after hire. Ideally a realistic view
of the situation should have been provided during recruitment and selection to ensure that the
best person to handle the challenges was hired. Superior candidates would also have asked
about the issues that they would be facing. On the other hand, the organization may limit the
information provided until after hire to protect itself from having confidential information find its
way to competitors.
KEY TERMS
career A series of work-related positions, paid or unpaid, that help a person to grow in job skills,
success, and fulfillment. (p. 161)
career anchor A concern or value that you will not give up if a choice has to be made. (p. 163)
career planning The deliberate process through which a person becomes aware of personal
career-related attributes. (p. 161)
Career development The lifelong series of activities that contribute to his or her career
fulfillment. (p.161
employee orientation (onboarding) A procedure for providing new employees with basic
background information about the firm and the job. (p. 147)
job instruction training (JIT) The listing of each job's basic tasks, along with key points, in
order to provide step-by-step training for employees. (p. 158)
negligent training Occurs when an employer fails to adequately train an employee how
subsequently harms a third party. (p. 154)
networking An organized process whereby the individual arranges and conducts a series of
face-to-face meeting with her or her colleagues and contacts, plus individuals that they
recommend. (p. 165)
occupational orientation The theory that there are six basic personal orientations that
determine the sorts of careers to which people are drawn. (p. 162)
programmed learning A systematic method for teaching job skills that involves presenting
questions or facts, allowing the person to respond, and giving the learner immediate feedback
on the accuracy of his or her answers. (p. 157)
reality shock (cognitive dissonance) The state that results from the discrepancy between
what the new employee expected from his or her new job, and the realities of it. (p. 148
socialization The ongoing process of instilling in all employees the prevailing attitudes,
standards, values, and patterns of behaviour that are expected by the organization.
(p. 148)
task analysis A detailed study of a job to identify the skills and competencies it requires so that
an appropriate training program can be instituted. (p. 154)
training The process of teaching employees the basic skills/competencies they need to perform
their jobs. (p. 152)
transfer of training Application of the skills acquired during the training program into the work
environment, and maintenance of these skills over time. (p. 160)
videoconferencing Connecting two or more distant groups by using audiovisual equipment. (p.
159)
Refer to content of orientation programs on page 148-149. Specify who will be responsible,
what, where and when each part of orientation will occur.
2. Choose a task you are familiar with – such as mowing the lawn or using a chat room –
and develop a job instruction training sheet for it.
The JIT sheet should cover, what, how and why for each step, not just what or how. The sheet
should be very detailed, assuming that the individual does not know the nature of the job
The first thing that needs to be determined is if this is a "can’t do" or a "won't do" situation, which
is the heart of performance analysis. (p. 156) It is possible that, as a first-year student, Ali has
spent too much time socializing and not enough time studying. This would indicate a need for
training on studying skills and setting priorities. It is also possible that Ali really does not have
the basic skills that he needs in order to be successful in this course, something that could be
assessed through testing. The first step is to compare his performance to others or to a
standard (e.g. class grades, answers to exam questions). If knowledge gaps or skill deficiencies
in using a particular method are apparent, then remedial training or courses would be
appropriate. A third possibility is that Ali simply does not have the interest or natural inclinations
for success in the accounting field, which could be determined through interest and aptitude
testing. If this is the case, training is not appropriate; rather, Ali should be counselled to change
majors.
4. Think about a job that you have had in the past. For this job, identify which training
technique was used and reflect on reasons why you think that system was used. Next,
select a different training technique from the chapter that you think would have been
good to use, providing a justification as to why this would be a suitable technique.
Most students will have experienced on-the-job training and believe this is the best way to go.
However, there is a role for other techniques that also have advantages (e.g. not reliant on
trainer, more consistent and flexible). The emphasis should be on a mix of techniques and quite
likely blended learning (traditional face-to-face and e-learning).
5. Describe why career planning and development has become more strategically
important. Give a brief outline of what organizations are doing to take a more strategic
approach in this area. (p. 161)
Due to the aging workforce and shifts in occupations and employment patterns, increasing
competition for talent is expected to create a serious challenge for retaining high-potential
employees. New graduates have high expectations of their employers and will leave if not given
developmental opportunities. Increased need for employees who are interested in global carer,
in virtual work and in carer that involve continuously changing technology. Other talent
shortages include local leadership in Asia Pacific and an impending managerial shortage in
many countries due to Baby Boomer retirements. Career planning and development programs
can help attract new employees and maintain employee commitment while developing
competencies that support the organization’s strategy.
6. Briefly describe each of the five aspects of the new approach to career development.
(p. 163-165). Note that the fourth edition focuses on four aspects of the new approach, so
identifying occupational orientation, which is still valid but less predictable, is assumed to make
up the five.
In addition to identifying occupational orientation(s), four aspects of the new approach include
activities that help the organization to:
b. Identify career anchors – concerns or values that a person will not give up (Schein): eight
anchors, of which one may be dominant: technical/functional, managerial competence,
creativity, autonomy/independence, security, service/dedication, pure challenge, and
lifestyle
c. Focus on life trajectories – person builds life and career simultaneously, often seeking work-
life balance; involved shifts in career development thinking:
7. What are the six main types of occupational orientation? (p. 163)
Using the Vocational Preference Test, Holland identified six personality-driven orientations:
a. Realistic - attracted to occupations that involve physical activities requiring skill, strength,
and coordination. Examples include forestry, farming, and agriculture.
b. Investigative - attracted to careers that involve cognitive activities (thinking, organizing, and
understanding) rather than affective activities (feeling, acting, or interpersonal and emotional
tasks). Examples include biologists, chemists, and college professors.
c. Social - attracted to careers that involve interpersonal rather than intellectual or physical
activities. Examples include clinical psychology, foreign service, and social work.
d. Conventional - favours careers that involve structured, rule-regulated activities, as well as
careers in which it is expected that the employee subordinates his or her personal needs to
those of the organization. Examples include accountants and bankers.
e. Enterprising – attracted to verbal activities aimed at influencing others Examples include
managers, lawyers, and public-relations executives.
f. Artistic - attracted to careers that involve self-expression, artistic creation, expression of
emotions, and individualistic activities. Examples include artists, advertising executives, and
musicians.
4. What is a career anchor? For each of the five career anchors explain why you think
each is important today? (p. 163)
A career anchor is a concern or value that an individual will not give up if a choice has to be
made. Schein identified eight career anchors:
a. Technical/Functional - their career decisions enable them to remain and grow in their
chosen technical or functional fields, rather than go into general management.
c. Creativity – often successful entrepreneurs who have a need to build or create something
that is entirely their own.
d. Autonomy and Independence - driven to be on their own, many also have a strong
technical/functional orientation. Often become consultants, business professors, freelance e
writers, or proprietors of a small retail business.
e. Security - mostly concerned with long-run career stability, will do what it takes. to maintain
job security, a decent income, and a stable future (retirement program and benefits).
Geographic security, maintaining a stable, secure career in familiar surroundings more
important than pursuing superior career choices, whereas, organizational security means
letting employers decide what the employees’ careers should be.
g. Pure challenge - define their career in terms of overcoming impossible odds, solving
unsolved problems, and winning out over competitors (small number of people).
h. Lifestyle - define their careers as part of a larger lifestyle integrating two careers and two
sets of personal and family concerns (growing number of people).
Orientation programs are important for all employees. New employees can suffer from a
significant amount of anxiety during the first few days on the job, as they find themselves in an
environment and culture with which they are not familiar. Those with little job experience,
however, may find it especially difficult to adjust to the job and work environment without an
effective orientation program, since they may have very unrealistic expectations, having had
little basis for comparison, and are more likely to suffer from reality shock than individuals with
more prior work experience. A well-developed orientation program can help to socialize such
employees, and introduce them to important organizational values and norms, such that their
chances of easing smoothly into the organization are significantly increased. (p. 209 - 210)
2. What do you think are some of the main drawbacks of relying on informal on-the-job
training for teaching new employees their jobs? (p. 158)
3. Most training programs are not formally evaluated beyond a reaction measure. Why do
you think employers do not measure the impact of training on learning, behaviour, and
results more often? (p. 160-161)
Reaction measures are easy to obtain through end-of-session surveys, and are handled by HR,
whereas controlled experimentation requires advance planning, development of pre-tests and
post-tests and more involvement by front-line supervisors and managers. Learning evaluation
knowing beforehand what the desired level of knowledge/skill should be after training. In
addition, learning evaluations are most valid if control groups are used, which raises issues
about who gets training first and who gets to be the control group. Behavioural evaluation
requires cooperation of the workplace that may involve time and commitment from supervisors.
Finally, desired results achieved through training have to be chosen a priori based on
established linkages to knowledge/skills, but are influenced by many variables other than the
training. Often organizations are unclear about their reasons for training, and if a thorough
needs assessment is not carried out, the evaluations at the three levels beyond reaction cannot
be conducted.
4. Would you tell high-potential employees that they are on the “fast track”? How might
this knowledge affect their behaviour? How might the behaviour of employees who are
disappointed in not being included in management development activities be affected?
Telling employees that they are on the fast track might motivate them to contribute at an even
higher level but, in some cases, could make them become complacent and actually contribute
less thinking that promotion is guaranteed. They may also start treating other employees
differently. Telling employees that they are not on the “fast track” may be a relief to some with
technical/functional orientations who are not seeking advancement to general management
positions. However, employees who believe they have the skills and aptitudes to perform well in
higher roles may be demotivated and leave the organization if other types of developmental
activities are not offered by the organization.
5. How do you think employees are going to respond to the new focus on career
planning, given the emphasis in recent years on “being in charge of your own career”?
The emphasis on entrepreneurial career planning would be embraced by those who are not
satisfied waiting for the organization to determine their fate, but could be very frightening for
those without the four key skills: self-motivation, independent learning, effective time and money
management, and self-promotion through networking. Organizations need to provide
opportunities and support for both types of employees through training and career planning
programs.
1. Obtain a copy of an employee handbook from your employer or from some other
organization. Review it and make recommendations for improvement. (p.148-149)
Answers to this question will vary depending on the size of the organization from which the
employee handbook was obtained. Handbooks prepared by corporate head offices may be
quite elaborate. When the head office is in the U.S., the handbook may not have been rewritten
for Canadian employees, thus containing material that is not applicable.
While reviewing the handbook, students should keep in mind its purpose in the orientation
process. Information on the purpose and content of orientation programs on p. 211, as well as
the orientation checklist in Figure 8.1, will provide some helpful background material.
One thing that students should look for is whether steps have been taken to ensure that the
handbook contents do not represent a contract. Hints to ensure legal compliance found on page
198 include:
Using disclaimers to make it clear that statements of company policies, benefits, and
regulations do not constitute the terms and conditions of an employment contract, either
express or implied.
Avoiding statements that could be viewed as legal and binding commitments, such as
“No employee will be fired without just cause.”
A common error when preparing employee handbooks is not keeping the intended audience in
mind. The literacy levels of the audience must be considered, as well as clarity and use of
jargon. Because handbooks can become quickly outdated and printing revisions can be costly,
some firms provide their “handbook” online, rather than in print-based format.
2. Working individually or in groups, follow the steps in Figure 6.3 and prepare a training
program for a job that you currently hold or have had in the past.
The material presented on pages 154-161, will assist students in developing a training program.
Helpful hints on writing job descriptions can be found in Chapter 4.
This exercise is fairly straightforward, and will provide students with an opportunity to work
through the process of developing a training program and selecting the training technique(s)
that best fit the situation. To avoid lengthy delays over which job to work on, you can assign
each group a familiar job (e.g. restaurant server, supermarket cashier, or lifeguard)
WestJet has asked you to quickly develop an outline of a training program for its new
reservation clerks. Airline reservations clerks obviously need numerous skills to perform
their jobs. (You may want to start by listing the job’s main duties, using the information
provided below). Produce the requested training outline, making sure to be very specific
about what you want to teach the new clerks, and what methods and aids you suggest
using to train them.
Customers contact airline reservation clerks to obtain flight schedules, prices, and
itineraries. The reservation clerks look up the requested information on the airline’s flight
schedule systems, which are updated continuously. The reservation clerk must deal
courteously and expeditiously with the customer, and be able to quickly find alternative
flight arrangements that provide the customer with the itinerary that fits his or her needs.
Alternative flights and prices must be found quickly, so that the customer is not kept
waiting, and so that the reservations operations group maintains its efficiency standards.
It is often necessary to look under various routings, since there may be a dozen or more
alternative routes between the customer’s starting point and destination.
Conduct a needs assessment as outlined in pages 154-157. Develop the learning objectives (p.
156-157) and determine how you will evaluate the training (pages 161). Based on outcomes
from the needs analysis, select the training techniques (pages 157-161). Note that the timeline
is very tight, so validation will have to be streamlined. Given this job, it would be high risk to just
implement without a small pilot study. Evaluate the training results and revise the course.
Using the expertise of your SME, develop, document (refer to the sample job instruction
template earlier in the chapter), and validate a training plan to make the chosen product.
Modify the documented plan as required after your pilot. Ensure that everyone in your
group has a copy of the plan and can reliably make the product to standards. Once this
is accomplished, each group member will pair up with a member of another group that
made a different product. Each person in the resulting dyads will train his or her partner
on how to make the products using the training plan and sample he or she created.
The purpose of this exercise is to give students the opportunity to work through an entire
training development and implementation simulation in one hour. The only materials required
are 8 ½ by 11 inch pieces of paper. If you can provide coloured paper, this adds to the fun. As
students begin the training and documentation advise them that they can document in a way
that makes most sense for them, using both words and illustrations. The first run training and
documentation takes between 35 and 45 minutes. The one-on-one training usually takes 10 - 15
minutes.
Debrief: Ask students to individually answer the following questions that may be written on the
board or posted on a PowerPoint slide:
What did they find difficult in the initial learning and documentation session? Some may
have felt overwhelmed with trying to learn a new skill and document at the same time.
What did you like about the way the first trainer (SME) did the training? What would you
have preferred be done differently?
Was your training plan full and complete?
What was different about learning in groups and individually?
What did you like about the way the second trainer (SME) did the training? What would
you have preferred be done differently?
What are the most important insights and questions you are taking away from this
exercise about developing and implementing training?
5. Review the Web site of a provider of management development seminars, such as the
Canadian Institute of Management. Obtain copies of recent listings of seminar offerings.
At what levels of management are its seminar offerings aimed? What seem to be the
most popular types of development programs? Why do you think that is the case?
Depending on the source from which information is obtained, there may be a wide variety of
development offerings. They are likely primarily aimed at middle- or upper-level managers,
although some organizations offer programs suitable for entry-level managers. The Human
Resources Professionals Association of Ontario, for example, offers a wide variety of seminars
on topics ranging from "Interviewing Skills for Selection and Appraisal" to "Benchmarking the
HR Function" to "HR Applications on the Internet.”
The most popular programs may cover any number of different subjects. According to Canadian
training expert David McQuaig: “In a world of increased volatility and instability, there is only one
absolute certainty: more people will need more training for more jobs than ever before in history.
A survey of top executives in 23 countries found that management development and increasing
employee knowledge through training are considered to be the twin pillars for future business
success. A 1999 Conference Board of Canada survey found that job-specific technical skills
training, professional skills training, and computer literacy/applications training are the top three
areas for training in Canadian companies.
6. Review all positions you have ever held. Below each position, identify core knowledge,
skills, and abilities that you learned in each position. Next, identify a career you would
like to be actively engaged in over the next three years. Under the future career, outline
core knowledge, skills, and abilities the position would require. Now reflect on your own
career trajectory to highlight your history of skill development and identify any gaps that
may exist for you to advance to your desired career in the future.
Students can draw on both paid and unpaid positions in order to identify patterns over a longer
period of time. Students may need to make very specific items more general in order to see
patterns of knowledge, skill and ability development. E.g. volunteer tutoring and being a
shift/team leader both involve skills in teaching and training others. In terms of assessing KSAs
for future careers students can look up job descriptions and job specifications on the HRSDC
National Occupational Classification (see Ch. 4).
How ready was the ecstatic young scamp with his reply:—
What came of this advice, the song tells in very joyous terms, for
which the reader may be referred to that grand collection the “Chants
et Chansons de la France.”
On the other hand, Mr. Kenelm Digby, who is, be it said in passing, a
painter of pages, looking at his object through pink-colored glasses,
thus writes of these young gentlemen, in his “Mores Catholici.”
“Truly beautiful does the fidelity of chivalrous youth appear in the
page of history or romance. Every master of a family in the middle
ages had some young man in his service who would have rejoiced to
shed the last drop of his blood to save him, and who, like Jonathan’s
armor-bearer, would have replied to his summons: ‘Fac omnia quæ
placent animo tuo; perge quo cupis; et ero tecum ubicumque
volueris.’ When Gyron le Courtois resolved to proceed on the
adventure of the Passage perilleux, we read that the valet, on
hearing the frankness and courtesy with which his lord spoke to him,
began to weep abundantly, and said, all in tears, ‘Sire, know that my
heart tells me that sooth, if you proceed further, you will never return;
that you will either perish there, or you will remain in prison; but,
nevertheless, nothing shall prevent me going with you. Better die
with you, if it be God’s will, than leave you in such guise to save my