I.

Executive Summary
DeliChoco will provide a tasty and satisfying treats that our customers will love. Due to the
heat that Orion felt before the ber months start, Our company decides to make a cold treats
that will help lessen the heat that our people feels. However the existing 5 competitors are not
able to meet such demand resulting to a big gap. This means that there is a big unmet demand
of the market in cold treats. Our goal is to fill something to meet the desired demands. One of
our primary strategies is to offer customers our product choco thick. Choco will have 3 cup
sizes that our customers can choose, we have small, medium and large. Our business will
initially operates as a school based enterprise and will use social media platforms such as
Facebook to advertise our product. Choco thick will have an affordable price that our target
customers will love and we will take it as advantage to penetrate the market.

II. Management and Organization

A. Company Name: DeliChoco

B. Logo.

C. Address: Malbar st. Tondol, Limay, Bataan

D. Vision Statement: Our vision is to become a stable enterprise, have another branch
and become one of the most known product in the Philippines.

E. Mission Statement: Our mission is to give joy and satisfaction to our dear customer's
using our product and give the treats that they deserve.
F. Key Personnel:
Manager:

Aron Alvin Aure

G. Work Force and Support Personnel:

Assistant Manager:

Asahlee Rain Serrano

Cashier:

Franchezca Flores, Jorhainne Reyes

Salesman:

Merwin Japs Lintag Mark Jay Lacerna

Amiel Jolo Chingwangco Jhon Allyson A.Cervantes

John Vincent D. Mercado

H. Organizational Chart:
Aron Alvin C. Aure
(manager)

Asahlee Rain D. Serrano

(assistant manager)

Franchezca Flores, Jorhainne Reyes

(cashier)

Merwin Japs Lintag, John Vincent D. Mercado

Jhon Allyson A.Cervantes
Amiel Jolo Chingwangco, Mark Jay Lacerna
(salesman)

Duties and Responsibilities:

1.) Owner/Manager - He oversees and manages the business. He is responsible and
accountable for every decision or action for the business.
2.) Assistant Manager - Helps to coach, counsel, and discipline employees. Aids in
developing, coordinating, and enforcing systems, policies, procedures, and productivity
standards. Identifies strategic goals by gathering pertinent business, financial, service, and
operations information.
3.) Cashier - Manage transactions with customers using cash registers.
4.) Salesman - Provide customers with information about items.

I. Ownership : DeliChoco

J. Capitalization: Php. 4,000

K. Compensation and Incentives:

Employees’ Salaries:
Assistant Manager – Php. 700 Monthly
Cashier – Php. 600 Monthly
Salesman – Php. 600 Monthly
I. External Management Support: Parents
III. Product Plan
A. Purpose of the Product
DeliChoco will serve cold treats that will help lessen the heat that our customers feel during
summer. It will also satisfy customers' cravings.

B. Products Unique Features

Delichoco will offer a treats that will satisfy the customers, our prudoct choco thick will
going to have a three selections customers can choose. We have a small and medium cup size
that only have a limited toppings and large cup where the customers can choose what
toppings they want on their cups.

C. Material and Equipment Requirements and Sources of Supply

The material requirements and their sources are as follows:

Materials Sources
Marshmallows Legends Supermarket
Oreo Legends Supermarket
Stick-O Legends Supermarket
Shaved Ice Legends Supermarket
Condensed Milk Legends Supermarket
Paper Cups Orion Public Market
Spoons Orion Public Market

D. Production Process and Controls that will be used to manufacture the

product

Below is the process on how we make a Choco Thick:

1. Prepare the ingredients.

2. Put the chocolate powder on another container.
3. Add the condensed milk to the chocolate powder and mix it till the powder dissolve.
4. Put ice on the chosen cup size then pour a certain amount of the mixed chocolate powder
and condensed milk.
5. Add the toppings
6. And lastly, serve it to the customer
E. Distribution Logistics

Initially operates in a school based enterprise and uses social media platform like Facebook to
advertise the product that we sell. Our product will only going to be available at the Bataan
School of Fisheries where our target customer attend to.

F. Regulatory and Other Compliance Issues

Our business will be permitted by the Bataan School of Fisheries where our product
distribution will occur. We will also have a barangay permit to operate this business

IV. Market Plan

Historical Total Supply: Previous 5 years chocolate treats Total
data demand sold by the competitors per year supply
(5years)
A B C D E
Year 1 11,352 1,235 950 700 1,000 1,500 4,485
Year 2 11,500 1,300 1,000 900 1,500 1,705 6,405
Year 3 12,000 1,705 1,500 950 1,590 1,905 7,650
Year 4 12,225 2,050 1,566 1,050 1,950 2,502 8,118
Year 5 12,520 2,200 1,906 1,750 2,220 2,700 10,776
Table 2 (Market Analysis)
The table above shows that there is an increasing demand for cold treats among the residents
of Bataan. However, the existing big five competitors in Bataan cannot sustain the needed
demand resulting to a big gap. This shows that there is a big unmet demand of the market in
cold treats.

B. Marketing and Sales Projection

Marketing Strategy
The marketing strategy for DeliChoco aims to increase the visibility of the brand through a
competitive and encouraging campaign. The campaign focuses on fulfilling the customer’s
desire to choose the size of the cup. This suggests that DeliChoco offers different cup size
options for their products.
a. Social Media - During this time of crisis, posting in social media is the best way to
communicate with other people. DeliChoco will be active in social media like Facebook and
Instagram to showcase and advertise the product. This will be used in every transaction.
b. Online Resellers – DeliChoco will try to reach out people in social media who are
reselling products. As we have seen, it has a big potential to widen the market. A linkage will
be established so that they become aware of the delicious tastes.

C. Sales Strategy
A strong sales strategy plan creates the foundation for a cohesive and successful sales
organization. Sales strategies and initiatives also align salespeople on shared goals and
empower them to do their best work — keeping them happy and successful In this guide,
we'll dig into some sales strategies and initiatives that can help you generate more leads and
close more deals. But first, let’s define what a sales strategy is.

D. Product Characteristics of Feature

DeliChoco has several competitive features that will be used to its advantage to achieve
market penetration.

Variety of toppings – it depends on the size of cups that the customers ordered, small and
medium has a specific toppings on their treats, meanwhile if the large cup is ordered the
consumer’s can choose the topping’s up to their liking.

Affordability – since most of the target consumer’s are student’s that doesn’t have a regular
income and some still depends on their parent’s.

E. Pricing Policy
DeliChoco will adopt the difference pricing based on the size of the cup’s. Below is the
pricing scheme that will that will be adopted.
Retail Price:

Size of cups Price

Small 15
F. Medium 25
Large 35
 Sales Projections

Size Reseller Qty./Mo. Year 1 Year 2 Year 3 Year 4 Year 5

Price Qty. Sales Qty. Sales Qty. Sales Qty. Sales Qty. Sales in
in in in in Peso
Peso Peso Peso peso
S 15 150 1,800 27,000 1,980 29,700 2,178 32,670 2,396 44,040 3,230 48,450
M 25 135 1,620 40,500 1,782 44,550 1,460 49,000 2,156 53,900 2,372 59,300
L 35 100 1,200 42,000 1,320 46,200 1,452 50,820 1,597 55,895 1,757 61,495
Total 385 4,620 104,50 5.082 120,45 5,590 132,49 6,149 153,83 7,359 169,245
0 0 0 5

G. Market Analysis Summary

The demand for cold treats in Orion has shown a steady increase over the past few months.
Due to the high temperature that Orion has been through many people craves for a cold and
delicious treat.

V. FINANCIAL PLAN

A. Start-up Summary
Expenses Cost/pc. 685pcs. - Total Year 1
Qty./Month
Cups/spoons Php. 200 1,800 21,600
ingredients Php. 900 1,620 19,440
Total 850 10,200

B. Financial Projections
DeliChoco’s Choco Thick
PROJECTED INCOME STATEMENT FOR 1-5 YEARS
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue 104,500 120,450 132,490 153,835 169,245
Cost of goods sold 40,590 42,600 45,300 50,352 52,460
Gross Profit 37,570 39,680 39,990 42,780 45,123
expenses 25,340 26,670 26,750 28,880 30,998
Net Income 36,580 39,792 42,565 45,321 47,680
DeliChoco’s Choco Thick
PROJECTED INCOME STATEMENT FOR 1-5 YEARS
Year 1 Year 2 Year 3 Year 4 Year 5
Beginning 27,000 29,700 32,670 44,040 48,450
Balance
Cash Inflows
Cash Sales 290,280 320,400 340,240 420,080 500,990
Total Cash 317,280 356,400 392,040 528,480 581,400
Inflows
Cash outflows
Materials 20,500 27,884 28,632 28,365 35,850
Total Cash 300,540 350,870 383,652 518,760 570,690
Outflows
Ending Cash 150,540 130,657 165,970 258,589 254,340
Balance

DeliChoco’s Choco Thick

Projected Balance Sheet
Current assets 104,500 120,450 132,490 153,835 169,245
Cash at hand 104,500 120,450 132,490 153,835 169,245
Total current assets 104,500 120,450 132,490 153,835 169,245
Total assets 104,500 120,450 132,490 153,835 169,245
Income tax payable 32,250 35,225 40,321 45,415 56,789
Total current 32,250 35,225 40,321 45,415 56,789
Liabilities
Total liabilities 32,250 35,225 40,321 45,415 56,789
Less: Drawing 32,250 35,225 40,321 45,415 56,789
Net Capital 36,250 39,225 44,321 49,415 60,789