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FUNDAMENTALS OF NUTRITION

1. Which nutrients do you really need and how much?


The body uses nutrients as fuel to break down food, allowing it to repair and
produce cells and tissue, which is essentially how our metabolism works. Calcium,
potassium, dietary fiber, and vitamin D are all necessary minerals for human health.
Women should aim for 2,600 mg of potassium, 1,000–1,200 mg of calcium, and 22–28
mg of dietary fiber per day. Men, on the other hand, require 1,000 mg of calcium, 3,400
mg of potassium, and 28–34 mg of dietary fiber per day. Men and women must ingest
600 international units (IU) of vitamin D each day.

2. What key nutrients do most people lack?


Malnutrition is defined as receiving either insufficient or excessive amounts of a
specific nutrient. Malnutrition affects millions of individuals throughout the world. A
nutritious diet is vital because it promotes good pregnancy outcomes, normal growth,
development, and aging, helps to maintain a healthy body weight, and reduces the risk
of chronic disease, all of which contribute to overall health and well-being. The paper
argues that many people are low in calcium, potassium, dietary fiber, and vitamin D.

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1. Which demographics are still interested and making bookings, and which have fallen
away?
Demographic data can help us understand where businesses are today, where
they have come from, and where they are heading. It can be a useful tool for tracking
changes over time and identifying a company's needs or assets to influence planning,
policy development, and decision-making. For example, studies of the US tourist
industry show that Millennials travel more than previous generations. Expedia claims
that US Millennials travel 35 days per year, compared to 26 days for Generation X, 27
days for Baby Boomers, and 29 days for Generation Z. Booking.com, an online booking
provider, has a 49.76% male and 50.24% female audience or user base. The majority of
visitors are aged 25 to 34 and use desktop computers.

2. Which market segments are growing and which are taking longer to return?
Hotel guests are divided into groups based on their travel preferences and
booking patterns as part of the hotel market segmentation process. Market
segmentation separates a market into subsets based on demographics, requirements,
goals, shared interests, and other psychographic or behavioral criteria to help marketers
better understand their target customer. This practice of categorizing hotel clients into
market categories allows hoteliers to better understand where their business is coming
from, identify new businesses in the neighborhood, and enhance hotel revenue.

3. Is there any relevant geographical data to consider?


It helps to build different target client groups based on regional data.
Understanding customer groups' climates and geographic locations can assist business
owners select where to sell, advertise, and expand their operations. Given that potential
customers' desires, tastes, and interests differ depending on their geography.
Geographic segmentation can include six different variables, including location (country,
state, city, ZIP code), time zone, climate and season, cultural preferences, language,
and population type and density (urban, suburban, exurban, or rural).

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