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4nutrition & Marketing Quiz
4nutrition & Marketing Quiz
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1. Which demographics are still interested and making bookings, and which have fallen
away?
Demographic data can help us understand where businesses are today, where
they have come from, and where they are heading. It can be a useful tool for tracking
changes over time and identifying a company's needs or assets to influence planning,
policy development, and decision-making. For example, studies of the US tourist
industry show that Millennials travel more than previous generations. Expedia claims
that US Millennials travel 35 days per year, compared to 26 days for Generation X, 27
days for Baby Boomers, and 29 days for Generation Z. Booking.com, an online booking
provider, has a 49.76% male and 50.24% female audience or user base. The majority of
visitors are aged 25 to 34 and use desktop computers.
2. Which market segments are growing and which are taking longer to return?
Hotel guests are divided into groups based on their travel preferences and
booking patterns as part of the hotel market segmentation process. Market
segmentation separates a market into subsets based on demographics, requirements,
goals, shared interests, and other psychographic or behavioral criteria to help marketers
better understand their target customer. This practice of categorizing hotel clients into
market categories allows hoteliers to better understand where their business is coming
from, identify new businesses in the neighborhood, and enhance hotel revenue.