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2020

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8 WATCHES Bell & Ross
partners with the Renault F1
34 SPIRITS Here’s
why tiki and tropical
Team on a racy new collection drinks are more popular
than ever before

10 GROOMING Three
reasons to reaffirm that the 38 ENTERTAINER
well-groomed life is the only way Former NBA star Shaquille
to go O’Neal mixes it up in his
second act as DJ Diesel

14 MOTO The Autofabrica


Type 7X pays tribute to the 40 COVER
legendary Yamaha XT500 American rapper Saweetie
dishes on her rise to

18
superstardom and more

AUTO Summer will


come roaring back thanks to
these eye-popping new rides 48 SUPERCAR
A look at Koenigsegg,

24
Sweden’s record-breaking
“megacar” marque
ATHLETE An

56
exclusive Q&A with the world’s
number one golfer Rory McIlroy
DESTINATION

28
Recent and future Maxim
friends and subjects relate
FRONTLINE how they stay creative and
Dr. Anthony Fauci is tireless in his connected in these trying times
fight against infectious diseases

30 PHOTOGRAPHY A look
90 TITAN
The extreme altruism of
at the celebrated life and work of Microsoft co-founder and
the late, great Peter Lindbergh philanthropist Bill Gates

92 ADVENTURE Our
correspondent sails close to
the wind at Antigua’s classic
L E F T P H OTO BY P E T E R W H I T I N G

yacht race

ON THE COV ER Saweetie


wears a bodysuit by Vex,
earrings by Alison Lo,
and rings by Gabriel.
Photographed by
Brandon Almengo.
The race-winning classic yacht Blue Peter Styling by Byron Javar
designed by Alfred Mylne in 1929 @bryonjavar

4 J U LY / AU G 2 0 2 0 MAXIM.COM
The Leading Voice in Men’s Luxury Lifestyle

SARDAR BIGLARI
Editor-in- Chief

special creative adviser GILLES BENSIMON special lifestyle editor A LESSA NDR A A MBROSIO

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deputy art & design director PAUL O’DEA vice president of events and experience GERALD PACHECO

european fashion director CAROLINE CHRISTIANSSON southeast director JIM YOUNG

senior contributing editor DUNCAN QUINN west coast director JEFFREY RINNA

senior contributing writer JORDAN RIEFE west coast director LARRY STEVENS

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WATCHES

FAST TIMES
however. In 2016 they formed a partner-
ship with France’s Renault F1 team, win-
ner of both the Formula One Drivers’ and
Constructors’ Championships in 2005 and
2006, among other accomplishments,
French Watch brand Bell & Ross’ collaboration with united by “shared values of high
the Renault F1 Team revs up performance and high tech.”
This year the collaboration
Te x t b y JAR ED PAU L S T ER N
has truly come into its own how-
ever with the new Bell & Ross

I
t often surprises luxury watch enthusiasts to learn that Bell & BR R.S.20 (for Renault Sport)
Ross is not only French, but less than 30 years old. The brand’s Collection, comprised of four
passion for quality and design eclipses that of many Swiss watch- high-tech chronographs in black
makers with much more impressive pedigrees; indeed, it opened and yellow, and offering both
its own manufacture in La Chaux-de-Fonds, Switzerland in 2002. Bell square and round-cased designs.
& Ross is best known for timepieces inspired by aircraft instrumenta- The top-of-the-line model is the
tion, especially its iconic square-cased watches with bold graphics 45mm BR-X1 Tourbillon R.S.20,
straight from the cockpit of an F-35. Wearing one makes you feel like a which is priced at $194,000 and
fighter pilot, a large part of their appeal. produced in a limited edition of
Bell & Ross, whose devotees include everyone from Robert just 20 pieces. “These R.S. mod-
Downey, Jr., Arnold Schwarzenegger and Gordon Ramsay, to the elite els showcase our expertise [and] our
pilots of the French Air Force, is equally obsessed with speed on land, DNA and are in harmony with the design
scope of our partner, the Renault DP World
F1 Team”, explains Bruno Belamich, Bell
& Ross’s Creative Director, noting that the
watches employ the “latest technological advanc-
es and state-of-the-art materials” used in the world of racing.
“It seemed obvious to create a watch that drivers [for] the Renault
DP World F1 Team would find useful”, Belamich says, pointing out that
“historically, the chronograph has been linked to motor sports,” even be-
fore the introduction of the Rolex Daytona, the most famous of them
all, in the 1960s. The inspiration for the current collection included the
Renault team’s 2020 F1 car, also dubbed the R.S.20. According to the
official Formula One site, the wickedly fast wheels “will be tasked with
the mission of helping the [Renault] team reclaim the fourth spot in the
constructors’ standings that they conceded to McLaren in 2019.”
Another source of inspiration is Renault’s new R.S.2027 concept car,
a vision of what the future of F1 racing could be like, complete with a
3D-printed transparent cockpit among other innovations—itself a trib-
ute to the Renault RS01 of 1977, the brand’s original F1 car. Perhaps

C O U R T E S Y O F B E L L A N D R O S S P H OTO O P P O S I T E PA G E TO P R I G H T L I O N E L KO R E T S K Y
most apparent in the design of the BR-X1 Tourbillon R.S.20, its influ-
ence can also be seen in the three other watches in the new collection,
all “much more focused on design and graphics,” than anything Bell &
Ross has produced in the past.
The steel-cased BRV3-94 R.S.20, priced at $4,400 on a rubber strap
(or $4,700 on a stainless steel bracelet), is designed in a limited edition
of 999 pieces, and is equipped with a bidirectional rotating bezel with
a 60-minute scale which can be used to measure sprints and laps. The
BR03-94 R.S.20, priced at $6,500 and also limited to 999 pieces, gets
an upgrade in the form of a scratchproof matte-black ceramic case. And
the BR-X1 R.S.20, priced at $21,500, is a complex skeletonized chrono-
graph limited to just 250 pieces and bound to be quickly snapped up
by collectors.
You don’t have to be an F1 fanatic to appreciate the gorgeous design
and impressive engineering of these watches, which manage to be both
retro and futuristic. But you might just find yourself rooting for Renault
at the next Grand Prix.

Bell & Ross’ new collection of watches in


collaboration with the Renault F1 team are as
sporty as they are stylish

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“THE INSPIRATION FORTHE CURRENT COLLECTION
INCLUDES THE RENAULT TEAM’S 2020 FORMULA ONE CARS”
GROOMING

RENAISSANCE MEN
Gentlemen of style have three new reasons to reaffirm that the well-groomed
life is the only way to go
Te x t b y JAR ED PAU L S T ER N

F
or a while there this spring, before most barber shops and That’s about to change though as one of the world’s coolest barber
hair stylists were able to reopen for business, the state of men’s shops, Pittsburgh’s House of Handsome, gets set to launch an in-house
grooming was seemingly in dire straits. With “quarantine Galimard experience, dubbed the Studio des Fragrances, where cus-
beards” the new normal, pundits predicted that men would tomers can create their own bespoke scents.
embrace this enforced slovenliness; CBS New York even went so far In preparation House of Handsome’s owner Michael Beckadic and
as to air a segment titled “Experts Predict Long Hair, Beards Back his wife Emily traveled to the home of Galimard in France to become
In Style By Summer.” Of course, men proved more resilient than that, certified perfumers, or “noses” as they are known in the industry. Using a
unwilling to abandon their perfectly-trimmed facial hair and precision palette of 127 scents, which can be selected as top, heart and base notes—
fades. Nor did they decide to forgo fine grooming products simply be- the “architecture” of a fine fragrance—they will help you create a custom
cause there was no one around to appreciate them. cologne in the stunning, sybaritic surroundings House of Handsome is
The timing in fact proved fortuitous as two new luxury grooming justly famous for. The result is a 100ml bottle of a scent uniquely your
lines were in the nascent stages, while one of the country’s coolest high- own. The formula is then recorded in the firm’s confidential database
end barber shops expanded its offerings and locations. With a return and cannot be duplicated by anyone else. In terms of grooming, “you are
to normalcy we expect them all to do very well, as grateful men return your own product, you are selling yourself,” Beckadic tells Maxim. “The
to the grooming regimens that help define them as gentlemen of style. better you look, the better you feel; the better you feel, the greater you
We had already welcomed Saunders & Long to our shores after perform; and the greater you perform, the more you succeed. If you can’t
their London launch last summer. The luxury grooming line blends take care of yourself, how can you take care of business?” The Galimard
an impeccable pedigree, perfect formulas, and handsome packaging. It offering, available by private booking, makes that both a pleasure and a
was founded by film producer Nick Saunders and hair stylist Jonathan preordained success.
Long, who brought on the likes of Klaus Heidegger, former co-presi- In Miami meanwhile men have been embracing one luxury barber-
dent of Kiehl’s, and Stephen Musumeci, former chief chemist of Bumble shop brand in particular: The Spot, which now has over 15 locations
& Bumble, to work on the products. Model Johannes Huebl and pho- throughout the area. They offer full-service haircuts, hot towel shaves
tographer Greg Williams are also partners in the business, and London’s and various grooming rituals, all in settings evocative of the gentlemanly
legendary Fortnum & Mason was one of their first retail accounts. lifestyle with an industrial chic vibe, some complete with bars and li-
“Our ambition was to build a great British luxury brand in the hair braries. It’s little wonder that the likes of Conor McGregor and Floyd
and skincare space,” as Saunders told Forbes. “We felt that the incum- Mayweather make a point of stopping in to get spruced up whenever
bents in this space had slightly lost touch with the rapidly increasing they’re in town.
demands for progression in the world of luxury.” Clients often end up staying for hours to sip whiskey, watch sports,
Galimard can hardly be said to be a newcomer, having been found- shoot pool or brush up on their reading, which is no surprise given how
ed in Grasse on the French Riviera in 1747. One of the world’s oldest inviting the premises are. Long hair and beards don’t stand a chance
perfume makers is however not very well known in the United States. when getting them seen to is such an amazing experience.

O P P O S I T E PA G E P H OTO C O U R T E S Y O F H O U S E O F H A N D S O M E
P H OTO S T H I S PA G E C O U R T E S Y O F S A U N D E R S & L O N G

Above: Sanders & Long was founded by film producer Nick Saunders and hair stylist Jonathan Long. Opposite: Pittsburgh’s aptly-named House
of Handsome is home to a new Galimard fragrance experience

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TK GUTTER CREDITS
“GRATEFUL GENTS HAVE RETURNED TO THE GROOMING REGIMENS THAT HELP
DEFINE THEM AS MEN OF STYLE”

A L L P H OTO S C O U R T E S Y O F T H E S P OT B A R B E R S H O P

Miami’s The Spot is a true gentleman’s escape and luxury barber shop in one

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MOTO
of claustrophobia. Then I decide to get away from my bike. In socks

Coachbuilt Cool
The Autofabrica Type 7X pays tribute to a legendary
and sucking the stones to give me saliva, I realize my life is worth less
and less. And that is when I promise that if I come out alive from this
experience I will sweep away as much superficiality as my existence
contains.”
Luckily his friend Jean Michel Siné spotted him from his helicopter,
and rescued him. Most mere mortals would take this lesson and move
Paris-Dakar Yamaha
on to less heroic things. But Sabine was made of sterner stuff. Years
Te x t b y D U N C AN Q U I N N
later he correctly described what he created as a result, as “a challenge
for those who go, a dream for those left behind.” What he created was,

I
of course, the legendary Paris-Dakar Rally.
t’s 1977. French motorcycle racer Thierry Sabine is missing in Launched in 1978 with an entry fee of 4.50 francs—about $1 at the
action in the Libyan desert on the Abidjan-Nice Rally. time—at the start line at the Place du Trocadéro in Paris, Sabine told
“I realize that my situation is uncomfortable, difficult,” Sa- the entrants, “In this test, you come to seek strong emotions, not per-
bine later wrote. “Two days later I have no compass or clock, ishable memories. I offer you all that, but I don’t want to hide the risks
which broke down in a fall while trying to find the lost route. It is you’ll be taking. You accept it and you are also the ones who have to
now two days and two nights that I am lost in the desert, under a sun assume it.”
that begins to make me lose my mind. The total absence of shadow 192 vehicles started the race that first year. Only 74 finished. Over
is an oppressive sensation, which engenders a feeling similar to that two continents, six countries, 10,000 km and 16 days, more than 60%

P H OTO S C O U R T E S Y O F TA U TO FA B R I C A

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of the entrants crashed out or broke down. The overall winner would Rally as Sabine the year before. And decided he would take Sabine’s
be a 21-year-old Frenchman, Cyril Neveu, riding a Yamaha XT500. lead for the upcoming Paris-Dakar by investing in a Yamaha XT500.
Neveu later commented that, “I was 21 years [and] I was just like ev- The XT500 wasn’t fast. But it was strong. And it was reliable. In a
eryone else, a simple guy grabbing onto the handlebars of his XT 500 true rendition of “The Hare and the Tortoise,” Neveu was careful and
without any leather satchels.” slowly made his way up the ranks gaining positions as other entrants
But his strategy was different. And the Paris-Dakar was not his first broke down; closing the 19-minute gap to leader Patrick Schaal when
North African rodeo. He had competed in the same Abidjan-Nice Schaal fell and broke his finger somewhere between Gao and Mopti
in Mali. He crossed the line first overall. And did the same thing again
the next year, again on a Yamaha XT500. Securing his place, and the
XT500’s place, in history. Neveu went on to win five times. And the
Yamaha XT500 went on to become one of the most legendary produc-
tion bikes of all time, in the form of the road going version, the SR500.
What had made the XT500 perfect for the Paris-Dakar was its
mule-like unbreakability and reliability in tricky terrain. Fancy it
wasn’t. But beautiful in its simplicity it was. The XT500 was a new
foray for Yamaha—into the world of “enduro” bikes. At home both on
and off road. They were well thought out, designed, and tested, with

“A CHALLENGE FOR
THOSE WHO GO, A
DREAM FOR THOSE
LEFT BEHIND”
magical simplicity. A 499cc single cylinder motor with one cam, one PARIS-DAKAR
inlet, one exhaust, and one carburetor produced 28bhp at the rear DAYS
wheel—enough to catapult it to nearly 100 mph on the road. The en-
gine casings were vertical like British bikes at the time.
Legendary
But, unlike the British bikes, they were almost leak-proof. Two oil lensman Gilles
pumps ensured the moving parts were always well lubricated, with the Bensimon recalls
oil being stored in the frame itself so the bike was slim and agile. Preci- racing the Paris-
sion bearings were used liberally to reduce friction and heat. And the Dakar
15-plate wet clutch would take more punishment in thick sand than the

T
Sahara could throw at it. Perhaps the coolest little touch was the inclu- he early days of the
sion of a kickstart with a button on the handlebars to release compres- Paris-Dakar were for
sion, and a window to see where the piston was so that even a novice adventurers. Just ask
could start the engine, sandstorm or snow, in a few kicks. famed photographer Gilles
The XT500 was the personification of the right tool for the job Bensimon, Maxim’s own Spe-
when it came to going off-road in the late 1970s and early ’80s. So when cial Creative Adviser. He was
Yamaha wanted to create their own version of the British thumpers there for its anarchic begin-
like the Manx Norton, they decided to use the XT500 as a base. And ning. Before corporate spon-
turn it into a proper road bike. Thus the SR500 was born. The SR500 sorship, back when it was a
relied upon the same basic, reliable engine as the XT500. It was so race against yourself, the ele-
enjoyable to ride that Motorrad, a German motorcycle magazine, voted ments, and the locals. Hoping
it Moto of the Year in both 1978 and 1979. the machinery you had person-
The SR500 went on to slowly win hearts and minds across the ally wrenched together with
globe, remaining in production until 1999. Its smaller brother the your team stood up to the abuse. And that you didn’t break down, get
SR400, originally created for the Japanese market in 1978, still re- lost, or get murdered en route.
mains in production today. So you can still buy a new one. Gilles entered the race three times, and finished once. As we’ve per-
Or you can buy one of these. The Autofabrica Type 7X. haps made abundantly clear these races were not for wimps. He went
Beauty is in the eye of the beholder. And I’m a superbike kind of straight from the finish to a plane and back to France. He left his bike.
guy. But you’d have to be blind not to take in the seductive lines of this He left his kit. He left everyone. No party. No whooping it up. Just
marvel of machinery. Pay particular attention to the upswept exhaust. survival.
And moreover the attention to detail and rider experience engendered He’d used some money inherited from his grandfather to put his
by the extremes the Autofabrica team visited to stop you scorching team together; and to build his bikes. The Bensimon team modified
the family jewels as you dismount: Ceramic coated pipe, enveloped in a Yamaha XT500 the first year, boring it out to 650cc and making fur-
a cooling air-channel crafted into the fuel tank, and covered by a heat ther modifications to suspension and fuel tank in addition to a custom
shield and a perforated guard. Make no mistake, these guys are leaving Barigo frame. But it was not to be a successful campaign. Gilles says
nothing to chance. he should have left the XT500 stock. Or even used an XT400. Light-
The London-based bespoke restomod shop takes the SR500 to er, easier to lift and manipulate around.
what may be its ultimate evolution. With their handmade bespoke This was before GPS, and before cellphones; a paper map and a
ethos, keen eye for proportion, color and ergonomic design, coupled compass were your only edge. “If you got lost, you really got lost,” as
with a strong sense of timeless style, this just may have been the bike Gilles says, “nobody knew where you were”—people died. In fact, he
Steve McQueen should have used to jump the fence in The Great Es- compares running the early Paris-Dakar to “trying to kill yourself.” And
cape. And at the very least it shares the DNA of perhaps the greatest after every race he would fly straight home, “never in the mood” for a

P H OTO S B OT TO M C O U R T E S Y O F TA U TO FA B R I C A TO P C O U R T E S Y O F G I L L E S B E N S I M O N
desert bike of all time. big party, or to celebrate. But after a few months, “you wanted to go
Commission yours now. Before we beat you to it. back…it’s like a bad addiction.”

SPECIFICATIONS:
Price: About $37,000
Base model: Yamaha SR500
Engine: 515cc
Frame: Lightened, de-lugged, and rear loop
modification
Engine: Fully rebuilt
Electrics: New wiring loom, uprated headlight and
taillight LED indicators
Exhaust: Hand bent steel with ceramic coating
Suspension: Front uprated internals, rear uprated
shocks
Wheels: 18” front, 18” rear, replaced with stainless steel
spokes
Bodywork: One-off hand made aluminum tank, hand
trimmed seat, hand made aluminum front and rear
fenders, hand sculpted aluminum exhaust guard
Color and Trim: Unique grey/green paintwork, black
suede seat with brushed aluminum detail

16 J U LY / AU G 2 0 2 0 MAXIM.COM
Home of the
Original Steakburger
AN AMERICAN CLASSIC SINCE 1934
AUTO

FANTASTIC FOUR
Summer will come roaring back thanks
to these eye-popping new rides
Te x t b y JAR ED PAU L S T ER N
P H OTO C O U R T E S Y A S TO N M A R T I N

The 700 hp Aston Martin V12 Speedster is limited to


just 88 examples priced at $950,000 each

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T
he cancellation of this year’s Geneva Inter-
national Motor Show in March did little to
dampen the spirits of auto enthusiasts, nor
has it dissuaded the world’s most sought-
after sports and luxury marques from making impres-
sive debuts. Instead of pulling the sheets off their latest
creations before horsepower-hungry crowds, the likes
of Bentley, Aston Martin, Bugatti and McLaren host-
ed virtual unveilings and found other unconventional
ways to announce their feats of engineering, design
and bespoke craftsmanship.
With 88 examples being built at about $950,000
apiece, the Aston Martin V12 Speedster is perhaps
more accessible than some of the new rides, but no
less awe-inspiring than the competition. A product of
the marque’s Q by Aston Martin custom division, the
dashing design draws inspiration from both Aston’s
rich racing history and aeronautical engineering. The
two-seater has a bespoke body constructed almost en-
tirely from carbon fiber, and also lacks a roof in what

MAXIM.COM J U LY / AU G 2 0 2 0 19
seems to be a growing trend. Its 5.2-liter, twin-turbo V12 is good for bargain compared to the others on this list, but its roaring 765 horse-
700 mph. power V8 brooks no invidious comparisons. Limited to 765 examples,
At about $3.2 million, Bugatti’s ultra-exclusive new Chiron Pur it employs advanced carbon fiber technologies to max out the power-
Sport, limited to just 60 units, is the most expensive of the new de- to-weight ratio, to devastating effect.
buts. Its 1,480 horsepower 8.0- liter W16 engine is also the most pow- McLaren Automotive CEO Mike Flewitt says that the car’s “in-
erful of the bunch, rocketing it to 217 mph. If all the exposed carbon credible performance and astonishing levels of driver engagement
fiber doesn’t tip you off that this is the ultimate version of Bugatti’s [are] the result of hundreds of detailed engineering actions undertak-
already-iconic Chiron, the massive front splitter and six-foot wide rear en to ensure the purest possible connection between driver and car.”
wing give the game away. Bugatti President Stephan Winkelmann Along with its razor-sharp looks, you may have a hard time convincing
calls it “an unadulterated, uncompromising driving machine.” anyone you paid less than $400,000 for the privilege.
That’s the kind of language one also often hears applied to McLa- Meanwhile Bentley wins top marks for luxury with the $1.9 million-
rens, and the new 765LT, the latest, lightest and most powerful of the plus Bacalar, an ultimate version of its Continental GT Convertible,
marque’s Longtail series, is no exception. At $358,000 it’s a relative built by the brand’s Mulliner division. The Continental’s potent 6.0-li-

At about $3.2 million, Bugatti’s ultra-exclusive new


Chiron Pur Sport is limited to just 60 units
20 J U LY / AU G 2 0 2 0 MAXIM.COM
ter W-12 turbocharged engine has been boosted to deliver
650 horsepower, enough to make the Bacalar the fastest
open-topped Bentley ever built. Only 12 examples will be
created by the master craftsmen in Crewe, and all have been
spoken for.
The two-seater Bacalar features carbon fiber doors and
front fenders, and also has no roof at all, just a windscreen
and side glazing. The concept car is bristling with ultra-luxe
finishes that also happen to be sustainable, including natu-
ral British wool carpets, paneling made from 5,000-year-old
petrified wood (no trees were felled), and paint that contains
ash from rice husks. That doesn’t make it edible, but its im-
pression is definitely indelible.
C O U R T E S Y O F B U G AT T I

MAXIM.COM J U LY / AU G 2 0 2 0 210
“INCREDIBLE PERFORMANCE AND ENGAGEMENT ENSURE THE
PUREST POSSIBLE CONNECTION BETWEEN DRIVER AND CAR”

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L E F T PA G E C O U R T E S Y O F M A C L A R E N T H I S PA G E C O U R T E S Y O F B E N T L E Y

Opposite: The McLaren 765LT is the latest, lightest


and most powerful car in the marque’s Longtail
series; This page: The $1.9 million-plus Bentley
Bacalar is the ultimate version of the brand’s
Continental GT Convertible

MAXIM.COM J U LY / AU G 2 0 2 0 23
ATHLETE

TOP
GUN
An exclusive Q&A with world number one golfer and Omega brand ambassador Rory McIlroy
Te x t b y D U N C AN Q U I N N

Rory McIlroy, the world number one golfer, has climbed from hum- ing wonders, but my recent passion for Peloton cycling, where I
ble beginnings to the very top of the sport. Today the Irish athlete compete against other riders (some of them golfers), really keeps
and UNICEF ambassador looks down from on high at all who that competitive spirit in me alive. The last couple of months have
seek to topple him—raking in winnings and accolades along the completely altered what would have been a hectic schedule of
way. events and I intend to continue to use this time to recharge, stay fit
With a career among the most lucrative in golf history, the London and enjoy the least amount of travel since my days as an amateur
Sunday Times put his net worth at about $170 million in 2019. His golfer.
tournament appearance fees (said to top $2 million apiece) and win-
nings (such as the 2019 Fedex Cup where he won a cool $15 million) How do you see the sport of golf adapting to the post-pandemic
are just part of his estimated annual earnings of about $40 million, world?
making him one of the world’s highest-paid athletes.
As is often the case with true winners, the trappings and financial I find it difficult to imagine if there will be such a thing as normal for
rewards are not what drive McIlroy. Perhaps easily said when you the golfing world, but we will adapt to whatever new reality profes-
are on a roll and have deals with the likes of Nike, TaylorMade, and sional golf becomes. All aspects of every sport, from players and
Omega watches. And while the need to win is what drives him, his sponsors to media partners and fans, will return to a changed land-
arsenal also includes compassion. scape. And while the importance of sport to the lives of millions
Rory also has fine taste in supercars (he’s been spotted at the cannot be underestimated, including my own, its return really
wheel of a Lamborghini Aventador) and property (reportedly own- needs to be a cautious and controlled one. New measures are es-
ing houses in Florida and Dubai), so we figured we’d ask his views sential to ensure the safe return of golf and I look forward to the
on life during a pandemic, the future, tuxedos, watches and golf special atmosphere, excitement and contribution fans bring to
balls. He’ll hopefully be hitting them again in earnest with the PGA sport.
tour slated to resume—sans spectators, initially this summer.
You’re the world number one, but it was a long road getting there.
How has your daily routine changed since the onset of the pan- Do you have an inspiring story from your ascent?
demic?
I think that one of the best shots I ever played was a hook—but it
Like almost everybody, my routine has changed beyond anything I was an intentional one. In a playoff at the Hong Kong Open in
could have imagined. For starters, I hadn’t played golf until I hit a 2008, I pulled my drive on the 18th, our second playoff hole, and left
few balls at the range very recently. My last competitive round was myself an almost impossible shot from behind a tree. I was about
in March at The Players and then I didn’t swing a club until the end 130 yards from the green and needed a 50-yard hook to get to the
of April—pretty unheard of at this typically very busy time in the putting surface. Needless to say, I made the green but lost the play-
golfing calendar. An unexpected break is usually welcome, but this off hole (and the tournament) to a great approach and tap-in birdie
was a really different and extended layoff for us all. I tried to keep a from Lin Wen-tang.
consistent routine each day during the lockdown period and ensure
something of a structure to my days at home, [with] most a mixture Does a bad workman blame his clubs? Or is golf like Formula
of reading, gym, working with my commercial partners and keep- One where the tools are (arguably) more important than the man?
ing in touch with friends and family with plenty of Zoom calls.
Even if I’ve occasionally tried, I don’t think blaming bad tools was
P H OTO C O U R T E S Y O F O M E G A

What are you doing to keep creative? ever really justified. It’s especially the case in today’s game as profes-
sional golfers have their equipment customized and tweaked to
I’ve been able to put into practice my belief that the body and mind their own needs and desires—so “tool blaming” is definitely out!
need to be active to remain healthy. I continue to read widely and
throw myself into completing complicated jigsaw puzzles to have a
bit of fun and help with my concentration. My fitness, which has “I DEFINITELY HAVE A REAL PASSION FOR
always been important to me, has taken on an even greater signifi-
cance in the past weeks. Running and skipping workouts are work- FITNESS, HEALTH AND BUSINESS”

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TK GUTTER CREDITS

MAXIM.COM J U LY / AU G 2 0 2 0 23
There is obviously a time when prototypes and experimental equip- and usually it’s for the better. For casual games and practice days, I
ment will be flawed during the testing process, but it’s a different really like the freedom of wearing shorts, but I’m still a believer,
story when clubs are taken to the course for competitive play. It’s even a traditionalist, in a smart polo and trousers during competi-
pretty safe to say that today’s available club and ball technology do tive play. For me, it’s almost like putting on business attire when I
not allow a golfer on the course with substandard kit. I think we can walk onto the first tee during a tournament. From a material per-
pare it all back down to the talents, both physical and mental, of the spective, modern golf apparel is all about performance. Shoes are
individual. lighter with better traction, molded to your feet and ultimately help-
ing the foundation of your swing. The apparel materials are all
What’s your dream shot? about performance, temperature control, and designed to reduce
friction when I’m swinging the club. Ultimately, I’m all for the tradi-
My dream shot is the one I visualize and then execute successfully! tional tuxedo look, but with an eye towards the lightweight and
I just love when a hole fits my eye; I pick a spot in the distance, make breathable, and performance fabrics of today.
a good swing and get the desired outcome. But golf ’s so much more
than dream shots. It’s about getting the job done from lies we don’t You’re an ambassador for Omega watches. Do you notice the time
think we deserve, swirling wind and near impossible pin positions. when you are in the heat of a match? How do you use time?
Today’s professional golfer needs to be an able and creative shot-
maker, moving the ball left to right and right to left as dictated by Time is a huge part of my life, not just on the golf course in the heat
the demands of different courses and conditions. And then, some- of a tournament. The structuring of my event schedule is entirely
times, dream shots can be found amongst all that clutter. about strict time management and optimizing my tournament prep-
aration—it really is like a military exercise! I am also very time con-
The golf tuxedo: discuss. Or is it shorts and spandex polo shirts scious with practice sessions in preparation for a tournament. I like
all the way from here? to have short, focused sessions within a set timeframe, ultimately
helping me focus on quality over quantity on the range. Now I’m
Golf fashion trends and materials have certainly evolved over time, even more time-focused since I’ve started to wear my Omega Sea-
master “Ultra Light” on the course. My tendency is always to play
fast in competition and I’m conscious of where on a course I’d like
to be at a given time. That doesn’t always work out, especially if the
pace of play is a little slow, but at least I get to check out my watch
more often!

Who’s the best golfer ever? And why?

Oh, the eternally difficult golf question: Jack or Tiger? As profes-


sional golfers’ Major victories tend to be the ultimate measure of
greatness, Jack Nicklaus would be deemed the greatest golfer ever
because of his tally. But I don’t believe for a minute that things are
that simple. If we throw a few more things into the mix such as tech-
nological advances over the years and the greatly improved stan-
dard of today’s top golfers, that question becomes a little more com-
plex to answer. Let’s just say that Jack was streets ahead in his day
while Tiger dominated in his—but Tiger’s 15 Majors may not quite
be the end of that amazing journey.

What else are you good at aside from swinging a club? And where
does that lead after you get to that final 18th hole?

I have a real passion for fitness, health and business. I’ve even said
before that if golf hadn’t worked out for me many years ago, I would
have probably worked in the business end of sport or fitness. My deci-
sion to finish my education early and pursue golf as a career was, I
believe, the correct one but I do have a real appetite for reading and
increased understanding. In my world as a professional golfer, I have
developed a lot of interest in the areas and opportunities around
health and wellbeing—things I hope to put a lot more energy into as I
A L L P H OTO S C O U R T E S Y O F O M E G A

head towards my golfing twilight years. That said, I hope my golfing


journey has a long road left to run. At 31 years of age, I like to think I’m
still somewhere on the front nine of my career!

“WE WILL ADAPT TO WHATEVER NEW


REALITY PROFESSIONAL GOLF ENDS UP
BECOMING”

26 J U LY / AU G 2 0 2 0 MAXIM.COM
FRONT LINE

DOCTOR-
IN-CHIEF
Dr. Anthony Fauci has been tireless in his fight against infectious diseases, earning the nation’s gratitude

Te x t b y D U N C AN Q U I N N

H
e has captivated millions at President Trump’s Coro- of people with varying degrees of health is no mean feat.
navirus Task Force briefings; led the nation’s scientific On a broadcast of CNBC’s Halftime Report in late May, Fauci,
response in the time of our worst health crisis in recent dubbed the coronavirus’ “unlikely celebrity” by the New York Times,
memory; and been the voice of reason in the course of surprised many by stating that “staying locked down for a prolonged
a heated debate about whether or not we are doing the right thing. period of time” is in fact not the right approach, and that “most of the
Dr. Anthony Fauci has even seen his face plastered on everything from country” is reopening “in a prudent way.”
candles to cupcakes, while Brad Pitt played him on Saturday Night While lockdowns were necessary to contain the virus initially and
Live, and thanked him personally at the end of the sketch. Not half flatten the curve, “now is the time, depending upon where you are and
bad for a 79-year-old, five-foot-seven immunologist from Bensonhurst. what your situation is—to begin to seriously [look] at reopening the
Fauci, who earned his MD at Cornell University Medical College economy, reopening the country to try and get back to some degree
and was given the Presidential Medal of Freedom in 2008 in recogni- of normal. I’m totally in favor of that, if done in the proper way, in the
tion of his “efforts to advance understanding and treatment of HIV/ appropriate setting.”
AIDS,” has been the Director of The National Institute of Allergy and It is the ability to adapt to the data and the situation on the ground
Infectious Diseases (NIAID) since 1984. One of the world’s leading that marks Fauci as a true professional. And goes to show why he was
immunologists, he was the obvious choice to shape our scientific strat- appointed Director of NIAID back in 1984, and is currently in control
egy in fighting the pandemic. Which has turned out to be the most of a budget of $5.9 billion, overseeing an extensive portfolio of basic
difficult job in the country, save that of the President himself. and applied research to prevent, diagnose, and treat established infec-
Speaking of which, as one can tell from those infamous briefings, tious diseases, respiratory infections, and emerging diseases.
Fauci isn’t easily impressed or intimidated by those in positions of At the same time, he has demonstrated remarkable compassion,
power. Of course, he has advised six different Presidents on domestic again refuting those who would claim that he cares not for those
and global health issues, including HIV/AIDS. whose fate he is effectively deciding. Indeed, at press time, Fauci de-
As Niccolo Machiavelli, the legendary Renaissance advisor to the livered one of his most heartfelt statements to date, while virtually ad-
Tuscan Medici dynasty once said, “A wise prince should take another dressing both Johns Hopkins University and his alma mater, the Col-
course: choose wise men for your advisors, and allow only them the lege of the Holy Cross, declaring, ”Now is the time, if ever there was
liberty of speaking the truth to the prince, and only on matters about one, for us to care selflessly about one another.”
which you ask, and nothing else. But you should question them about While we are still, in his words, at war with the virus, Fauci is hope-
everything, listen patiently to their opinions, then form your own con- ful the country will eventually emerge stronger than ever. “I think it
clusions later.” will be remembered as really showing what a great country we are,”
President Trump has given Dr. Fauci a bit more freedom than that, he told the New York Times. “We have been through, as I’ve said, if you
but he could do no less under the circumstances, especially amidst the look at the history of our country, some extraordinary ordeals. I mean,
abundant adulation heaped on the heretofore unassuming medico— world wars and diseases and depressions. And we’ve gotten through
P H OTO A L E X W O N G G E T T Y I M A G E S N E W S

e.g. The Atlantic, which dubbed him “America’s Coronavirus Crush.” it. I have a great deal of faith in the spirit of the American people. We’re
So far doctor Fauci has resisted the attempts to paint him as inter- resilient. We’re going to get over this. And this is going to end.”
ested only in forcing the American economy into indefinite shutdown,
subverting all other concerns in the cause of science.
As with any new threat, COVID-19 makes life very difficult for
those trying to decide the best course of treatment. There are ana-
logues in other viral flus, but learning is happening in real time, day by “I HAVE A GREAT DEAL OF FAITH IN
day. And data is confusing, conflicting, often badly recorded or gath-
ered, and limited. So figuring out a plan of action is very tough. And THE SPIRIT OF THE AMERICAN PEOPLE.
dynamic. Like trying to run through a forest, blindfolded, at night, in
an earthquake and not hit a tree. And giving safe guidelines to millions WE’RE RESILIENT”

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MAXIM.COM J U LY / AU G 2 0 2 0 29
PHOTOGRAPHY

AN ICON EXPOSED
Two new books celebrate the life and work of the late, great Peter Lindbergh

Te x t b y JAR ED PAU L S T ER N

L
ast year, shortly before the un- ment, the effects of which are felt to this

ALL IMAGES © PETER LINDBERGH (COURTESY OF PETER LINDBERGH, PARIS) COURTESY OF TASCHEN
timely death of legendary German day,” as Felix Krämer, Director General of
fashion photographer Peter Lind- the Kunstpalast, puts it in the foreword to
bergh, the Kunstpalast museum in Untold Stories. “His iconic portraits of super-
Düsseldorf opened the first-ever exhibition models”—he’s often credited with creating
of his work curated by Lindbergh himself. the genre—”left a lasting impression on our
Titled Untold Stories, it encompassed an “un- visual memory and heralded the beginning
compromising collection” of 140 photographs, of an era of natural beauty and self-confident
which took Lindbergh two years to assemble, femininity. Not the fashion, but the person-
focusing on the lesser-known aspects of his ality and radiance of the models become the
impressive oeuvre, starting in the early 1980s focus of his black-and-white photos.”
and continuing to the present day. Choosing to only shoot black and white
German art book publisher Taschen is now in an era when lurid color was all the rage
releasing a version of the landmark exhibition helped Lindbergh stand out and lends a
in book form, also titled Untold Stories, along timelessness to his work. “As paradoxical
with a new, revised edition of Lindbergh’s as it may sound, to me, black and white is
better-known, often iconic, work, called Pe- often more authentic than color,” Lindbergh
ter Lindbergh: On Fashion Photography, which related in an interview conducted for Untold
gathers together more than 300 images from Stories. “Portraits in particular appear stron-
40 years of his enviable career. “In the 1980s, ger by the reduction.” It also showed “just
[Lindbergh] expanded the visual language of how much I have been influenced by Ameri-
fashion photography—a pioneering achieve- can photojournalism of the 1930s and 1940s,

Top of page: Paris, 1997, Vogue Italia. Above: Querelle Jansen, Paris, 2012. Opposite: Heidi Mount, Paris, 2008. All images © Peter Lindbergh
(courtesy of Peter Lindbergh, Paris)

30 J U LY / AU G 2 0 2 0 MAXIM.COM
by photographers such as
Dorothea Lange [and] Walk- “HIS ICONIC PORTRAITS OF
er Evans.”
Hence in the 1980s, “I
SUPERMODELS LEFT A LASTING
wanted a change from a
formal, particularly styled,
IMPRESSION ON OUR VISUAL MEMORY”
supposedly ‘perfect’ wom-
an—too concerned about els, including Linda Evangelista, Christy Turlington and Tatjana
social integration and accep- Patitz, would go on to become supermodels, representing “the pow-
tance—to a more outspoken erful woman that I had articulated, [and whose] images dominated
and adventurous woman, in fashion visuals for the next 15 years.”
control of her own life and However the decidedly off-trend photographs were rejected by
emancipated from masculine Grace Mirabella, editor-in-chief of Vogue at the time. “But six months
control,” he noted in Peter later, Anna Wintour became the magazine’s [new] editor and dis- All IMAGES © PETER LINDBERGH (COURTESY OF PETER LINDBERGH, PARIS) COURTESY OF TASCHEN

Lindbergh: On Fashion Photog- covered my proofs somewhere


raphy. “A woman who could in a drawer,” Lindbergh re-
speak for herself.” counted. “She put one of them
As famed Comme Des Garçons designer Rei Kawakubo, who in Condé Nast’s big retrospec-
first commissioned Lindbergh for an ad campaign in 1980, giving tive book On the Edge: Images
him “carte blanche”, put it, “What is strong about Peter’s work is the from 100 Years of Vogue” (1992),
humanity inherent in his photographs. What you notice is not just calling it “the most important
the models and the clothes, but the strength of the people them- photograph of the decade.”
selves.” The legend of Peter Lind-
For all, that Lindbergh might have easily been relegated to the bergh was established nearly
sidelines. In 1987, after talking to legendary Condé Nast creative di- overnight, and its strength
rector Alexander Liberman, “I put together a group of young and and influence is such that it
interesting models, and we went to the beach in Santa Monica,” carries on unabated—even
Lindbergh recalled. “I shot very simple images; the models wore though the man himself has
hardly any makeup, and I wanted everyone dressed the same, in gone on to that great photo
white shirts. This was quite unusual at the time.” Some of the mod- shoot in the sky.

Above: Olya Ivanisevic & Romina Lanaro, Los Angeles, 2006. Opposite: Milla Jovovich, Paris, 1998. All images
© Peter Lindbergh (courtesy of Peter Lindbergh, Paris)

32 J U LY / AU G 2 0 2 0 MAXIM.COM
SPIRITS

The
NEW TIKI
REVIVAL
Here’s why tropical drinks are more popular than ever, and where to go to get your fix
Te x t b y JAR ED PAU L S T ER N

A
few months back The Atlantic took note of the fact that tiki of both the ready availability of rum from Cuba—American distillers
bars are, once again, suddenly all the rage. “You can [now] were obviously not in operation—and its affordability, while the decor
enjoy a fruity tropical drink while surrounded by faux-Poly- was literally straight off a Hollywood film set meant to evoke the South
nesian decor in most major cities around the U.S. and else- Pacific or some other exotic locale.
where, with new spots opening every month,” the literary monthly pro- The drinks “blended multiple versions of rum, as well as multiple
claimed. The trend has shown no signs of abating, with new tiki spots citrus juices, sweeteners, and spices, in complicated recipes that took
set to open everywhere from Austin (Tiki Tatsu-Ya) and Fort Worth their inspiration from traditional Caribbean punch recipes but added
(Tarantula Tiki Lounge), to Seattle (Inside Passage), Vancouver (Juju’s layers of flavor and nuance,” as Jeff “Beachbum” Berry, owner of Lati-
Drink Shack), and Grand Rapids, Michigan (Max’s South Seas Hide- tude 29, explained to foodie site Gastropod, noting that “nobody ever
away). All hope to build on the success of celebrated tiki joints such as had drinks like this before. Nobody ever made drinks like this before.”
Smuggler’s Cove in San Francisco and Latitude 29 in New Orleans, By 1934 when the first outpost of the legendary Trader Vic’s opened in
which are more popular than ever, offering up drinks in ever more fanci- Oakland, tiki was well established as a new and growing genre.
ful tiki mugs. At the heart of the “aesthetic fad” that gave rise to the tiki movement
The Atlantic noted that “the trend is a revival of a nearly century-old “were some of the most unique and interesting cocktails ever crafted,”
American tradition” which dates back to the 1930s when the original note Smuggler’s Cove owners Martin and Rebecca Cate in Smuggler’s
tiki bar, Don the Beachcomber, opened in Los Angeles, and which Cove: Exotic Cocktails, Rum and the Culture of Tiki from Ten Speed Press,
was “usually filled with a who’s who of Hollywood,” including Howard one of the best tiki books ever published. “The exotic rum libations that
Hughes, Cary Grant and Clark Gable. fueled this engine of madness are now deemed worthy to sit alongside
The soon-to-be-iconic bar served its first tropical drink in December the punches, highballs, sours, flips, and juleps in the pantheon of Ameri-
of 1933, the month Prohibition was finally repealed, and took advantage can cocktails.”

T H I S PA G E P H OTO S C O U R T E S Y O F M O D E R N T R O P I C A L C O C K TA I L S , R I Z ZO L I , 2 0 1 9 P H OTO © N O A H F E C K S
O P P O S I T E PA G E P H OTO C O U R T E S Y O F S H O R E L E AV E

The must-have book Tiki: Modern Tropical Cocktails by Shannon Mustipher (Rizzoli)
contains delectable recipes including tiki bowls and punches, like the No Woman No
Cry (above, left), made with two kinds of rum including Gosling’s Black Seal; and the
Archipelago (above, right), made with calvados and Batavia arrack
34 J U LY / AU G 2 0 2 0 MAXIM.COM
Ryan Lotz of Boston’s Shore Leave, a more
recent addition to the tiki scene, concocting
one of the potent and delicious cocktails for
which he is justly famous
MAXIM.COM J U LY / AU G 2 0 2 0 35
However, they “were more than just ex- filtered to remove the color—and unques-
cellent and refreshing drinks. They brought tionably one of the finest tequilas available,
a sense of adventure and escapism, promis- is a solid choice.
ing a journey far from the mundane. Exotic “While we don’t know the exact recipes
cocktails, with their evocative names, elabo- of some tiki cocktails, we do know that
rately layered flavors, and island-hopping rum has been, and will be, a key player that
blends of rum, were a vacation in a glass. inspired a plethora of the exotic cocktails
Before color television and the internet, that adorn tiki culture,” Bacardí brand am-
before cruise ships were commonplace, and bassador Juan Coronado tells us. “Over
before Hawaii was a state, the journey to a the years, bartenders have gone to great
far-off land began with just one sip.” lengths to recreate and modernize the tiki
These days, “I think tiki is rapidly evolv- drink, bringing it into the 21st century—and
ing,” Ryan Lotz, owner of one of the new Bacardí rum has been there every step of
tiki revival’s most appealing establishments, the way.”
Shore Leave, which opened in Boston in Today, he notes, “Bacardí plays an ever
late 2018, tells us. “The classics like Kowloon more sophisticated role as rum continues
in Massachusetts and Mai Kai in Florida are to ‘premiumize.’ Bacardí Añejo Cuatro
still going strong, but you also see new spots and Bacardí Reserva Ocho in particu-
like [James Beard-nominated] Lost Lake in lar help to bring a beautiful and roman-
Chicago. Where they’re taking the idea and ticized essence to tiki cocktails, while
ethos of classic tiki and really executing it their rich and full-bodied notes elevate
with the feel of your local hangout.” While the classic drink. Bacardí Añejo Cuatro
today’s tiki bars still hold to the rum tradi- is typically my favorite because of its mix-
tion, other spirits such as tequila, bourbon ability—it’s a natural friend to island cock-
and gin have made inroads on many menus. tails because it has notes of sweet apricot,
“I think rum is definitely still the first vanilla and honey that enhance tropical
thing people think of as the main spirit in fruit flavors instead of dominating them.”
tiki,” Lotz says. However, “there are plenty of As for tequila, Maestro Dobel brand
classics that mix gin, brandy, tequila and lots ambassador Roberto Rosa points out that
of other spirits into the mix, [and] I think the possibilities are endless. “While tiki
that’s broadening even still. But I’m also cocktails have previously been attributed
excited by people starting to think of rum to rum—and lots of it!—there are some

P H OTO S B OT TO M C O U R T E S Y O F S M U G G L E R C O V E M I D D L E C O U R T E S Y O F M A E S T R O D O B E L TO P C O U R T E S Y O F B A C A R D I
in a new light with the new wave of interest notable tequila tiki cocktails including the
in tropical cocktails. It’s not always sugar- El Diablo, Vicious Virgin #2, and the Yel-
laden and hangover-inducing. There are so low Boxer,” he explains. “In recent years
many high-quality rums, even domestically the tiki cocktail scene has taken off and
produced, that we’re excited to share with expanded its boundaries to other spirits,
people.” for a twist on the traditional drink. Mae-
Aside from rum, “I love reaching for te- stro Dobel is the perfect tequila range for
quila and mezcal for mixing with tropical twists on tiki cocktails as the portfolio’s
flavors,” Lotz says. “I find that the bigger, expressions tout a sweet mix of flavors,
earthier flavors are a great counterpoint to summoning caramel, honey and maple
the flavors of tropical fruits and citrus.” He with nutty and vanilla notes, complement-
points out that “tiki now is so many things, ing the variety of ingredients featured in
and I think it’s really up to the person enjoy- tropical drinks”. The maple, vanilla and
ing the drink as to what that is for them…. cooked agave notes in Dobel Diamante
Some days, any cocktail that makes you feel in particular expand on the possibilities
like you’re beachside” does the trick, but on of rum in an inventive and delectable fash-
others, “the only thing that fits that bill is for ion.
the environment to mirror that cocktail: the When all is said and done, no matter
mug, the music, the lighting”—all of which what your preference of spirit—and why
are pitch-perfect at Shore Leave. be limited to just one?—“more than just
Lotz is partial to Privateer rum, distilled exotic cocktails or a thatched roof, tiki is
right in Massachusetts, and selects indi- a lifestyle,” as Martin and Rebecca Cate of
vidual barrels to use in drinks with evocative Smuggler’s Cove write. “No other cock-
names such as Splice the Mainbrace. Other tail craze is surrounded by an entire pop
rum brands that frequently crop up on tiki culture movement encompassing art, mu-
bars’ top shelves include Flor de Caña from sic, ceramics, fashion, and more.” Today,
Nicaragua, Ron Zacapa from Guatemala, “the tiki revival in the United States is in
and the ever-expanding range of Añejo and full swing, and interest continues to grow
Reserva rums from the legendary house of at an astounding rate…. And the reason
Bacardí. And if tequila is more your style, is simple—it is the same as what drew
Maestro Dobel, the world’s first cristalino people to tiki in the first place: a sense of
tequila—añejo, or aged, tequila that’s been escape, of wonder, of mystery.” We’ll drink

Top: a classic Mai Tai made with Bacardi Añejo Cuatro rum, aged for four
years in a barrel under the Caribbean sun; Middle: Maestro Dobel tequila is
preferred by many mixologists looking to expand their tiki repertoire; Above:
the Three Dots and a Dash cocktail from Smuggler’s Cove in San Francisco
36 J U LY / AU G 2 0 2 0 MAXIM.COM
“THEY BRING A SENSE OF ADVENTURE AND ESCAPISM, PROMISING A JOURNEY
P H OTO S B OT TO M L E F T C O U R T E S Y O F F L O R D E C A Ñ A TO P L E F T C O U R T E S Y O F M O D E R N T R O P I C A L C O C K TA I L S , R I Z ZO L I , 2 0 1 9

FAR FROM THE MUNDANE”


P H OTO © N O A H F E C K S B O OTO M R I G H T C O U R T E S Y O F S M U G G L E R C O V E TO P R I G H T C O U R T E S Y O F S H O R E L E AV E

Clockwise from top left: the Medicine Woman from Tiki: Modern Tropical Cocktails is
a heady blend of mezcal and rum with various tropical ingredients; The Boston Globe
called the Morale & Welfare cocktail at Shore Leave a “sexed-up daiquiri”; Flor de Caña
rum from Nicaragua is perfect for making tasty tiki drinks; The Kill Devyl Reef from
Tiki: Modern Tropical Cocktails is made with three kinds of overproof rum
MAXIM.COM J U LY / AU G 2 0 2 0 37
ENTERTAINER

T H I S PA G E P H OTO C O U R T E S Y O F L A N R E A KO M O L A F E & B A S S A L L S TA A R

GAME CHANGER
Shaquille O’Neal’s second act as DJ Diesel, “one bad man behind the decks”
Te x t b y J O R DAN R I EFE

H
e was the giant that ate backboards when he entered actor and platinum selling DJ. In fact, music was his life before it got
the NBA in the 1990s. Added to that notoriety were hijacked by basketball.
three back-to-back championships with the L.A. Lak- “I have been DJing since the eighties,” Shaq tells Maxim. “Music
ers between 2000 and 2002, adding another with the has always been in my blood. I was that guy spinning at frat parties
Miami Heat in 2006. But Shaquille O’Neal isn’t just one of the best after my basketball games, in the locker room, and making mixtapes.”
centers to ever play basketball, he’s also a successful businessman, His five albums in the 1990s are now bookended by his post-NBA

38 J U LY / AU G 2 0 2 0 MAXIM.COM
career as Diesel, touring Europe and later bringing down the housee One word—family. I usually travel so much and unfortunately do not
at the 2019 edition of Lollapalooza. Diesel rediscovered his passion get to spend as much time as I’d like with the people I love most. So,
for beats at TomorrowWorld EDM festival in Chattahoochee Hills, I’ve taken this time to relax and be with my family in Orlando. I’ve
Georgia. been playing a ton of ball with my sons, enjoying the outdoors.
“I showed up not knowing what to expect and was blown away
seeing hundreds of thousands of people dancing and having the best Draymond Green said his championship Warriors would beat your
time of their lives,” he recalls. “The energy reminded me of a champi- Lakers. Any thoughts on that?
onship game seven atmosphere. Before every drop I envision myself
throwing down a massive dunk on a big man. And when the crowd I have a hard time believing that the greatest coach of all time, plus
goes wild it takes me right back to those moments on the court.” me and Kobe, wouldn’t match up quite nicely against Steve Kerr and
Here, Diesel talks about his music career, the passing of former his gang. Kobe takes Steph and dominates him. Fisher takes Klay
teammate Kobe Bryant, the time Michael Jackson tried to buy his and manhandles him. Fox takes Draymond and makes him foul out
house, and why the championship Golden State Warriors would in the first half. Horace would do his thing with K.D. But let’s be
have no chance against his Lakers team of yesteryear. real, K.D., is a beast, and you can only do so much with him. And
then I’d remind Pachulia why I am in the Hall of Fame and he is not.
It started out a little rocky, but by the time you got to Lollapalooza
you were nailing it. What was the key to making the tour work last What is your fondest memory of Kobe Bryant?
year?
I really cherish the time I had with Kobe. We helped each other win
I put the time in. My whole team did. We hit every city from L.A. the championship for the first time. That says it all. Without Kobe
to New York and even all the way to Ibiza. I even started my own I would have never maximized my true potential. I like to think the
festival called SHAQ’s Fun House and another touring brand called same for him. But if I had to choose one moment it would be Kobe’s
Shaq’s Bass All-Stars where I get to book all my final game at the Staples Center. He looked so at
favorite artists and put them on the lineup with “YOU NEED TO KNOW peace while on the court. He was a free man with
me. This is really all just the beginning for Diesel no pressure at all to score or deliver. He dropped
and I ain’t slowing down. WHEN TO MANAGE 60 that game and I was there courtside to cheer
him on.
Are you surprised you’re still denigrated as a ce- YOUR EMOTIONS AND
lebrity DJ by some? Where were you when you heard of his passing?
STAY CALM, BUT ALSO What were your first thoughts?
Definitely. Name a fake celebrity DJ that tours
the way I do, produces the way I do, brings the WHEN TO LAY DOWN I was at home working out with my sons. Half-
energy the way I do, all while managing being a
public figure. If I wasn’t Shaq the NBA icon, I THE LAW” way through I see someone running in the gym
with a cell phone in their hand calling my name.
promise you I would still be As they get closer I can
spinning at a very high level. see the phone has a TMZ
When you throw in my pla- alert about the helicop-
tinum hip hop releases next ter crash. Then I see it
to my EDM tracks with ar- involves Kobe. At first
tists like NGHTMRE and I thought this was just
RiotTen, you get one bad, a rumor and there was
bad man behind the decks. no chance of any validity
behind it. By the time I
What makes a great playlist? finished playing, the news
was everywhere. I knew it
It’s all about reading the was real. I could feel it.
crowd. You need a little bit
of everything. Sometimes I How much did a career in
need to whip out the white the NBA prepare you for
boy classics depending on parenting?
the crowd, but usually it’s all
about bass music for me. The NBA provided me
with a framework to grow
T H I S PA G E P H OTO C O U R T E S Y T I N L A Z A R

Early in your career you and evolve. Coming out of


rapped in a Michael Jackson LSU I thought I was the
video, “2 Bad.” What was he biggest name in the coun-
like to work with? try, literally and figuratively. I was unstoppable on and off the court.
I was very ‘me’ focused, though. The NBA taught me basketball is
The man tried to buy my Orlando house for $25 million on countless a team game. Now I am a coach for my sons and daughters both
occasions. I said no every single time. I’d definitely take that deal on and off the court. You need to know when to manage your emo-
today, though. There will never be another Michael Jackson, and I tions and stay calm, but also know when to lay down the law. Same
am not sure the world needs one. in basketball. Most importantly you have to love your teammates or
there will be no chemistry. They need to know your strengths and
Are you spinning during quarantine? How are you keeping busy? weaknesses just like your family does.

MAXIM.COM J U LY / AU G 2 0 2 0 39
COVER STORY

SWEET
Dreams
American rapper Saweetie dishes on her rise to
superstardom and excelling in life

W
ith Instagram followers numbering 5.6 million and
counting, plus another 1.2 million followers on You-
Tube, there’s no denying Saweetie has an audience.
But even with last year’s single, “My Type” setting
records on Billboard’s Top 100, the rising rapper is after something
more. “As a new artist coming from being an influencer, a lot of
people didn’t respect me,” she tells us. Rhyming, rapping and as racy
as she likes, Saweetie’s smart enough to know that you can’t expect
respect from others unless you respect yourself. It’s all in her new re-

Photography b y BR AN DON ALM ENGO Styling b y BRYON JAVAR

Te x t b y JORDAN RIEFE

Body suit, VEX


Earrings, ALISON LOU
Rings, GABRIEL
MAXIM.COM JUL/AUG 2020 41
lease, Pretty B*tch Music. time when we all need to be sensitive to what’s going on, especially
“I want to change the meaning of pretty ’cause there’s this model when people are risking their lives,” she says. “These doctors and
on social media of how a woman looks,” she explains. “I grew up in a nurses don’t have to be doing what they’re doing. They really don’t.
house of all shapes and sizes of women. Pretty means different things We all have a choice.”
to different cultures, different groups, different backgrounds and dif- Part of the Pretty B*tch Music push that even the pandemic can’t
ferent ages.” stop is Saweetie becoming the first rapper to grace the cover of this
That covers “pretty,” but what about “b*tch”? “Bitch means Boss, magazine. “I’m extremely honored to be a part of such an iconic mo-
Independent, Tough, Creative and Hyphy,” she spells it out in an ac- ment in the history of Maxim cover stars,” she says. “Maxim to me has
ronym. “This is going to be a great moment for women. My music is always showcased strong and beautiful women who were bosses and
empowering, inspiring, but it’s also fun.” in control of their body and not afraid to be sexy. That connected to
The new project features tracks by producers like Dr. Luke, me so much as I believe I embody those same qualities. This was
J White, and The Morgue as well as Danjahandz & Rob Knox. truly a perfect match.”
Timbaland produced a song called “Back to the Streets,” which she The daughter of Trinidad Valentin and Johnny Harper, Diamonté
posted part of on Instagram. Inspired by Too Short’s 2006 Bay Area Qiava Valentin Harper grew up in Sacramento and the Bay Area. “It’s
smash “Blow the Whistle,” “Tap In” is the new single with that same a really dope mixture for me cause’ all my Filipino girls love me being
energy. It shares its title with an IG and Twitter game Saweetie plays Filipino and all my black girls love me being a black girl. So, I have
with fans in which she posts a picture of herself and asks all her pretty the best of both worlds,” she says of her mixed heritage.
girls to tap in. The result is a thread of beauties in all shapes and With both parents working full time it was often her father’s moth-
colors. And if a fan doesn’t think she’s pretty enough the sisters offer er who raised her. A pastor and owner of a real estate firm, Saweetie’s
a wave of encouragement. grandmother hustled every day except Thursday when she would get
There were plans for a summer tour, including college and high her hair and nails done. “She’d come back with her pretty nails, her
school campuses, but those are on hold during the pandemic. “It’s a bomb hair, and she had a whole bunch of money in her purse and I
was like, I want to be like that one day,” she says of
her grandmother and best friend who first called her
“Saweetie.” “She inspired me to get my hustle on and
at the same time be fabulous”.
Diamonté ran track and played indoor volleyball
in high school and was the first in her family to at-
tend college—SDSU and then transferring to USC,
where she majored in Business Communication.
“College really molded my mind into a businesswom-
an,” she says. “I feel like that’s really important for art-
ists ‘cause a lot of artists don’t know their business. I
always wanted to be in beauty, I always wanted to be
in fashion, I always wanted to be on TV, but you can’t
pursue all of these things at once.”
So, she focused on writing songs. What she came
up with was “Icy Grl,” which she posted to Instagram.
She expected about 70,000 views. In the first week it
got a million. Suddenly, XXL, The Source, MTV and
all the major blogs started writing about it after dee-
jays began ripping it off the internet and playing it
on the radio, even though it wasn’t on any streaming
platforms.
In 2019 Saweetie owned the summer with the
single “My Type,” which debuted on Billboard’s Top
100 making her only the seventh female rapper to do
so. While “Icy Grl” drew eyeballs and her first EP for
Warner Records, High Maintenance, put the hip-hop
world on notice, “My Type” proved Saweetie’s bank-
ability. It’s all part of her master plan—an empire dedi-
cated to entertainment, beauty and fashion.
For inspiration she needs look no further than two
of her idols, Beyoncé and Jay-Z. “They remind me
Continued on page 47

“THIS IS GOING TO BE A
GREAT MOMENT FOR WOMEN.
MY MUSIC IS EMPOWERING,
INSPIRING, BUT IT’S ALSO FUN.”
Bikini, DAPHNE JOY
Jewelry, ADINA’S GOLD
42 J U LY / AU G 2 0 2 0 MAXIM.COM
Dress, YOUSEF AL JASMI
Earrings, ALISON LOU
Ring, ADINA’S GOLD
Shoes, JESSICA RICH
44 J U LY / AU G 2 0 2 0 MAXIM.COM
Bikini, MINT SWIM
Earrings, ADINA’S GOLD
Continued on page 42

that all of these things are possible especially for people who look like gerprints more than any work so far. For her, it represents a turning
me. Black excellence,” she says, noting her biggest commonality with point, but how will it be received? “I’m still working toward having
the pop diva. “She always had the eye of the tiger and I feel like that’s that respect of being an artist,” she says. “Pressure is more my friend
what I have, too. Because I’m a woman, people are always trying to ‘cause it makes me a better artist. For me it’s fine ‘cause I like a chal-
make decisions on my behalf. But I always have to step up to the plate lenge. The more I record, anyway, the better I get. I’m not worried.”
and say no, this is my shit, this is my company and we’re going to run
it this way. I really love that she’s professional, but she’s the boss. And “MY GRANDMOTHER INSPIRED ME
that’s something I strive to be.”
As executive producer, the new album bears Saweetie’s creative fin- TO GET MY HUSTLE ON AND BE FABULOUS”

Bikini, MINT SWIM


Earrings, ADINA’S GOLD
Makeup, DAVID VELASQUEZ
@mugopus
Hair, JARED HENDERSON
@JStayReady_
MAXIM.COM J U LY / AU G 2 0 2 0 47
SUPERCAR

SWEDE
EMOTION
The making of the legend of Koenigsegg, Sweden’s record-breaking ‘‘megacar’’ marque

Te x t b y N I CO L A S S T EC H ER

P H OTO C O U R T E S Y O F KO E N I G S E G G

48 J U LY / AU G 2 0 2 0 MAXIM.COM
T
he Koenigsegg story be- spinning onboard radar, naturally), this thoughtful, determined Scan-
gins, in its purest form, in dinavian has also made his name inventing machines of absurd prov-
the rolling hills of a mythical enance.
town called Pinchcliffe. At “I think it was a combination,” mulls Christian when asked if it was
the Pinchcliffe Grand Prix, to more Rimspoke himself or Il Tempo Gigante that inspired his vision
be exact—Ivo Caprino’s 1975 quest. “There was something amazing about putting something on
stop motion film featuring paper, and then you go out and replicate it and manifest it, and then it
a bicycle repairman named makes noises and spits fire and beats the establishment,” he continues.
Theodore Rimspoke and his “Just everything about it.”
animal cohorts. In the film, Although he started designing cars when he was five years old, the
notably the most popular realization of an actual automotive brand didn’t materialize until the
in Norwegian history, Rim- ripe age of 22. After proving his entrepreneurial aptitude in the food
spoke conspires to build the wholesaling industry, in 1994 Christian sat at his computer and drew
fastest car ever made and win his hometown’s GP against a trai- the first lines of what would become the CC concept. Koenigsegg Au-
torous ex-assistant. When an impressionable Christian von Koe- tomotive AB was born on that warm August afternoon, and soon he
nigsegg first watched it wide-eyed as a child, Rimspoke’s ambition was contacting experts in chassis manufacturing and composite parts,
resonated so deeply he turned to his father as they left the cinema assembling a small cadre to create the first Koenigsegg prototype.
and declared that, one day, he too would build the fastest car in “It took two years from starting drawing to have something rough
the land. to drive,” he recalls. That first CC prototype debuted in the summer of
“That’s what I’m going to do when I grow up, I told my father,” Chris- 1996, running exhibition laps at the Swedish DPR race, fittingly at the
tian recalls of that distant afternoon. “I’m going to be that bicycle repair- old Anderstorp Formula One racetrack (sadly, not Pinchcliffe). Amid
man.” a field of homologated racecars like McLaren F1s, Jaguar XJ220s and
All kids dream, of course. But Rimspoke, described as “an Ferrari F40s, the Swedish debutante was met with as much cockeyed
independent sort of fellow, more of an inventor than a business- suspicion as fanfare.
man,” parallels Christian in ways too uncanny to ignore. While the But now, less than a quarter century later, the Koenigsegg name is
fictional Scandinavian craftsman made his name inventing a dual- no longer met with doubt—rather it has quickly grown into legend in
engined, copper-bodied hotrod dubbed Il Tempo Gigante (with the famously immolating world of supercar manufacturers. Christian

P H OTO S C O U R T E S Y O F KO E N I G S E G G

“WE’RE STILL COMPETING, TODAY IN 2020, WITH THE SAME PHILOSOPHY THAT I CAME UP
WITH ALMOST AS A TEENAGER”

50 J U LY / AU G 2 0 2 0 MAXIM.COM
is no longer an outsider, but rather has elevated his surname into the years.”
pantheon of 21st century automotive greats, joining the rarefied strato- But he did eventually appropriate the concept of a carbon fiber
sphere of Elon Musk and Horatio Pagani. The trio are to this millen- monocoque, debuting that revolutionary chassis design in his CC8S
nium what industry goliaths like Ettore Bugatti, Ferdinand Porsche production prototype at the 2000 Paris Motor Show. Even though
and Enzo Ferrari were to the last. the gestation period to produce a marketable vehicle was pronounced
The foundation for Koenigsegg’s lofty reputation has always been (from 1994 to 2002), that developmental era was really the foundation-
in innovation and engineering. Most famously, its revolutionary car- al soil from which every Koenigsegg since has grown.
bon fiber monocoque chassis—at the time only seen in the McLaren “It’s a very clear lineage back to everything we’re doing,” Christian
F1, widely considered the world’s first hypercar. But Koenigsegg’s ini- says. “It’s almost shocking in a way, even to me, how fruitful those ideas
tial CC prototype did not feature a carbon fiber monocoque, rather it were. We’ve only tweaked them and perfected them. We haven’t re-
utilized a space-frame tubular chassis instead. ally changed much—and we’re still competing, today in 2020, with the
The F1 proved to be a hugely influential vehicle for the young in- same philosophy that I came up with almost as a teenager.”
ventor. Surprisingly, it wasn’t from its use of a carbon fiber, however, Koenigsegg’s hypercars—or as they prefer to dub them, “mega-
but rather from McLaren’s big-picture perspective. “I read, I think it cars”—are an evolution, slowly morphing from model to model, with
was Car magazine, which had the first silver McLaren prototype on certain foundational elements core to the brand (e.g. carbon fiber
its cover,” Christian recalls. “It was a stunning car which did not come chassis, mid-engine layout, V8 powerplant) acting as its DNA. The
from the established supercar manufacturers, and had a philosophy $2.2-million Regera, the company’s first hybrid, is 80% new compared
that was very close to my heart: simplicity, low weight, suspension to its predecessor the Agera. Take its chassis: the outer dimensions
systems, much more racing-inspired than from say the Italian and Ger- are similar, but the interior monocoque is altered for battery packs,
man manufacturers. Just on a different level.” new crash regulations and other considerations. The next two-seater
What he remembers of that day first seeing the F1 wasn’t so megacar in the company’s lineage, the $2.8-million Jesko, will also offer
much joy, but rather… frustration. Resentment at his inaction. “I felt a completely new, slightly bigger monocoque.
like, Damn. That is what I was supposed to do, and now they’ve gone and done “The One:1 and the Agera RS are the same gene pool, I would
it. I can’t wait any longer. So it really triggered me to start. If I wouldn’t say, but the Regera is a completely new creature,” states Christian.
have read that magazine, maybe I would have waited another couple “Then the Jesko, again, a completely new creature. That is very much

AFTER 26 YEARS, THE COMPANY STILL VERY MUCH FEELS LIKE WE’RE IN STARTUP MODE”

P H OTO C O U R T E S Y O F KO E N I G S E G G
a ground-up car.” The decades of powerplant engineering have now peaked, twofold.
Another major element to Koenigsegg’s singularity is its power- First with the final evolution of the 5.0-liter twin-turbo V8, fitted in the
plant: brilliant V8 blocks which have slowly morphed over time, grow- upcoming Jesko Absolut, which Christian promises will be the fastest
ing from 4.7 to 5.0 liters, and always featuring apex-level engineering. Koenigsegg that will ever be built. The Absolut will mark the end of
The innovations have proven both prolific and remunerative: the a lineage, the Apex Internal Combustion Engine, coursing with over
One:1 is the only vehicle in the world to match a horsepower for ev- 1,600 horses (on E85 biofuel) and boasting a ludicrous 300 mph top
ery kilo of weight, and they have notched countless Guinness World speed. Post-Jesko, the Swedes are pivoting to a hybrid powertrain
Records for speed, power and acceleration, toppling the Bugattis and built around a groundbreaking engine, amicably dubbed the Tiny
Hennesseys of the world. Friendly Giant (TFG).
Koenigsegg is a tiny niche automaker (about 400 employees) This TFG is designed to be the most intelligent, most advanced,
throwing haymakers at multibillion-dollar international OEMs, and and most efficient petroleum-powered engine the world has ever seen.
continuously laying them on that mat. They are the starry-eyed bicycle Envisioned specifically to make the upcoming $1.7-million Gemera
repairman in the workshop, building dream machines that conquer even plausible, the minuscule 2.0-liter/3-cylinder engine utilizes inno-
worlds. vative cam-less architecture and valve technology to somehow gener-
The CC8S was the first vehicle to feature an early version of the ate a mind-boggling 600 horsepower. Let that sink in for a moment:
655-hp proprietary Koenigsegg engine. It earned a Guinness World 600 horses, out of three cylinders.
Record for most powerful homologated production car in the world. With so much already accomplished, it almost defies logic that
“To go to 806 horsepower was a huge headache,” Christian recalls in Koenigsegg—both man and machine—are somehow only just hitting
his slight Swedish accent. “But then when we had our own platform their stride. When that is mentioned to Christian, he chuckles lightly.
to go from 800- to 900- to 1,000-horsepower. And then onwards “It’s funny you say that, because after 26 years, the company still very
and onwards, and now we’re at 1,600 [horses]. It kind of has been an much feels like we’re in some kind of startup mode,” he says wistfully.
easier path somehow. Because when you know your foundation, the “Now we’ve been growing organically, so it’s been really step-by-step
strengths and weaknesses, and you can work on it for years and hone to safeguard the company not to stumble, and soon we will grow big.
it, tweak it, reinforce and figure it out, it just seems there is no real end But it’s interesting from that perspective, and I’m only 47. So yeah, I’m
to what you can do to an engine of that size.” growing old together with the company.”
THE GEMERA MEGA-GT

I
n a copycat industry the concept of a sui generis vehicle is non- a unicorn of a vehicle with no predecessor to emulate or even riff off
existent. Everything is born from another. Except for the Koe- of. What they achieved in a dizzying three months is nothing short of
nigsegg Gemera, that is: the world’s first (and only) mid-engine, miraculous.
four-seater coupé megacar—what the brand is dubbing the The Gemera does not appear like a fatherless bastard one-off, or
“world’s first Mega-GT.” The mere idea is so ludicrous, so farfetched, an exquisite corpse of composite vehicles, but rather feels fully baked
that only a literal visionary (and arguable lunatic) would have the gall out of the oven. Elegant, minimalist and well balanced, the Gemera
to even attempt to manifest it from hazy daydream sketch to wrought boasts exceptional proportions when its parameters should render it
carbon fiber. a monstrosity.
“The idea basically came about probably in 2004,” Koenigsegg “The main contribution I hope I had in this project is making it fit
tells us. “My wife and I had our first son in 2001, and I noticed that into the lineage of Koenigsegg,” explains Selipanov. “Make it a beauti-
I couldn’t take the family out in a two-seater. So I started thinking: Is ful car without any asterisk, where you have to say It’s beautiful for a four
there a way to have the sensation of a mid-engine two seater—which seater. No, it’s beautiful. Period.”
is totally different than a front-engine car—and still have space for four
full grownups? Without the compromise you have in other GT cars
where you cram them in the back…. I just felt there has got to be a way
“I JUST FELT THERE HAS GOT TO BE A
to have this Koenigsegg DNA in a four seater.”
To make an unprecedented vehicle like this possible, the Gemera
WAY TO HAVE KOENIGSEGG DNA IN A
required not just one quantum breakthrough, but two. First, a power-
plant dilemma had to be solved: engineering an internal combustion
FOUR SEATER”
engine that was powerful enough to qualify as a supercar, yet diminu-
tive enough to still fit behind four passengers. The three-cylinder TFG
engine is somehow small enough to shoehorn behind four adults, yet
still balance mass properly (and leave room for a trunk).
The Koenigsegg Direct Drive (KDD) system marries that TFG
to an electric powertrain with three motors (two rear, one up front)
that all directly drive the single-gear transmission. This setup provides
otherworldly power (combined 1,677 hp and 2,580 lb-ft of torque) and
acceleration (0-60 mph in under two seconds), requiring only a small
800V battery that sheds significant weight over pure EV powertrains,
and offers nearly 600 miles on a single tank (with full charge). All while
comfortably seating four adults.
The second quantum leap is figuring out how to enter and egress
four passengers gracefully, using only two doors. That requires a
stupendously long portal that somehow won’t take out vehicles in
neighboring zip codes when opened. This is where the Gemera’s B-
pillar-less architecture marries with Koenigsegg’s signature dihedral
synchro-helix door—a clever mechanism that swings the two-meter-
long doors out and then upwards.
“What Christian likes to say is it’s a have your cake and eat-it-too kind of
car. There’s absolutely no compromises,” notes Sasha Selipanov, lead
designer of the Gemera. “It’s pretty much the fastest thing you can pos-
sibly have, four two-meter-tall people fit inside, there’s four heated and
cooled cupholders, Netflix. You name it man, every single thing you
can imagine—that’s what makes it a Mega-GT.”
A meteoric star in automotive design, Selipanov first made a name
in the field when his design was handpicked for the Bugatti Chiron
from an open competition in the VW Group, and joined Koenigsegg
last October to complete the entire exterior surfacing of the Gemera—
P H OTO C O U R T E S Y O F KO E N I G S E G G

54 J U LY / AU G 2 0 2 0 MAXIM.COM
MAXIM.COM J U LY / AU G 2 0 2 0 55
@ HOME
T here’s no question these past few
months have been unlike any in
our shared history. Words like unprec-
edented, challenging, uncertain, uttered
ad nauseam do not even begin to
describe the emotional and psychologi-
cal rollercoaster that has marked the
global COVID-19 pandemic; and yet
we’re all lost for words trying to share
with one another what this experience
has taught us. So we reached out to
recent and future Maxim subjects—es-
teemed leaders of industry, models and
influencers, athletes, actors and cre-
P H O TO C O U R T E S Y R O B E R T O W E S T B R O O K T E T R A I M A G E S

atives—to find a connection. To discover


how they survived and even prospered
these past months; illuminating private
moments of seclusion, sharing personal
moments of fear, hope and renewal.
And what we discovered, really, was
how we’re all much closer than maybe
we realized just a handful of months
ago. Here are their experiences, in their
own words.

Te x t b y N I CO L A S S T EC H ER , J O R DAN R I EFE ,
AN D D U N C AN Q U I N N
56 J U LY / AU G 2 0 2 0 MAXIM.COM
FRIDA AASEN Supermodel
P H O TO C O U R T E S Y O F F R I D A A A S E N T H E L I O N S M O D E L M A N A G E M E N T

@frida_aasen The Lions Model Management


This has honestly made my boyfriend and I even more
close, same with friends and family. I’m mostly looking for-
ward to hugging my family and seeing them again. It’s been
such a long time…. It’s making me appreciate the more re-
laxed lifestyle and small things like a home-cooked meal or
going grocery shopping. It’s easy when you’re living such an
on-the-go life to completely forget to take that step back and
breathe and take in your surroundings. [But] I miss the free-
dom of being able to go anywhere you want…. I’m just taking
more time for myself in general. Also it’s important to me to
not let myself go, even if I can be in sweats all day if I want to.
I get up early, do my routine with my products, get a work-
out in, and get dressed as normal. I also get a yoga session
or meditation in every day. It’s making me feel good both on
the inside and out. I also love chatting with my followers and
getting to know more about who they are. I’ve been doing
that through Instagram Live and questionnaires.

MAXIM.COM J U LY / AU G 2 0 2 0 57
P H O TO C O U R T E S Y O F DT M O D E L M A N A G E M E N T

IRELAND BALDWIN Model /Actress


I never really hit a depression or had any major anxiety attacks. I took which felt really great…. As for my family, everyone held up just fine and
time out of every day to do a mental health check, move my body, and did their part. We all FaceTimed and checked in and kept each other
remind myself that things are going to be okay. I learned that I have a lot laughing. What surprised me most was the amount of people who con-
more patience than I thought. I can cook way better when I have the tinued to believe it was okay to ignore social distancing and continue to
time. I learned so many random and fun little skills and wrote a ton go about their lives selfishly.

58 J U LY / AU G 2 0 2 0 MAXIM.COM
KYLE CONNAUGHTON Chef, SingleThread
We have been organizing with a local charitable organization cal- and in other ways every day is a new adventure…. Now we are starting
led Sonoma Family Meal to cook 200 donation meals a day for the to turn our attention to a reopening and what that looks like. Develo-
community in need…. We set up a charitable fund with friends of the ping menus and figuring out how to best evolve. We were really happy
restaurant, local wineries, and food companies. We've had them make with what we were doing and how we were doing it when we closed,
donations to the fund and then cook the meals for them, keeping mo- but there is always improvement so we are working with the team on
ney going to the farmers, artisans, suppliers, and cooks, and the food how we come back even better and even stronger than before. We use
going to those who need it…. For us it has been all about community a word from Japanese which is kaizen, it's a daily focus as individuals
service. [It's] been a good way to serve and also incredibly humbling. and as a group to always be looking for “good change”… Those that
I think we are growing personally immensely and taking it as an op- are going to be successful in [reopening] are going to figure it out
portunity for quite a bit of personal development and increasing our quickly and with dynamic solutions, and also find ways to better the
mindfulness for the community and the role we play. hospitality of their restaurants. It's really a time we need to focus on
I'm definitely not trapped at home, but it has just been our farm, the guests, their wellbeing, happiness, and the hospitality we bring to
the restaurant, and home on repeat. In some ways it’s Groundhog Day, their experience.

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ROBERTA MANCINO
Skydiver, Base Jumoer,
Stuntwoman
Unfortunately my job involves many
people: when we skydive we sit in an air-
plane with at least 20 people sitting very
close to each other. But in many, many
years of the sport I never stopped, so it’s
not so bad to give some rest to my body
and mind. In the long term it won’t be so
good because lots of my sponsors are
struggling and the stunt movie industry
is shut down. It will take months and
months to start all again. It’s been great
to enjoy little simple things in life that
when I’m so busy we don’t see or don’t
have time for. To know that nature is
having a better life. Less pollution, peo-
ple have seen animals in many places
where they weren’t before. In my small
Italian town of Anzio, a friend of mine
sent me a video of dolphins at the port—
it’s never happened before. And to see
the most caring stories of the big cour-
age of all the nurses that have been work-
ing so hard, some of them risking or los-
ing their life to help others.

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CHRIS D’SYLVA
Owner, Notting Hill
Fish Shop
What I do strongly believe will
change within the retail/hospitality
sectors is twofold: a massive correc-
tion in the commercial property sec-
tor, and a frightening contraction of
retail/hospitality players. Most busin-
esses have been hand-to-mouth with
cash flow and many will sadly fall,
with one chance of even restarting
as we are “unlocked”. With regards
to property, now is the time to finally
correct the balance of power between
landlords and operators. It’s tough
coming from a culture of monopoly
to change quite hard-coded landlord
traits, but property is a commodity.
Generally, landlords don't create any
value yet demand all of what the ope-
rator creates. Not anymore!
COVID life has been such a re-
ductive experience. The benefit of
face-to-face community in an ever
increasing digital culture is still the
essence of life…. [Unfortunately] we
have attracted the attention of des-
perate, yet emboldened, organized
crime. When it became clear we had
become the target for burglary, the
thought of the slightest disruption of
our community relying upon us was
frightful. As a heart-on-sleeve kinda
guy, I shared my concerns with most
of our customers. I mean, we’re in it
together. What now seems obvious,
but was a surprising demonstration
of solidarity, was the support of many
of our customers [who] offered secu-
rity service solutions, that at once re-
assured me that I was not alone. That
what we’re doing isn’t just transactio-
nal. That what we do is community!
[They] were willing to go to war for
us and there is no higher compliment.

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DR. ADITI KALLA Cardiologist, Einstein Medical Center
As a cardiologist, I have experience in critical day, I always feel refreshed and itching to knock out
care medicine, so I’ve been asked to work in the my to-do list.
medical ICU and help manage the increasing num- Due to limited resources and the goal of reduc-
ber of COVID-19 patients. I’m currently working ing healthcare worker exposure, hospitals and phy-
12-hour shifts for one week, followed by being off the sicians have had to find alternative ways to provide
P H O TO C O U R T E S Y O F A D I T I K A L L A

next week. I wake up every morning and open all my care, including performing electronic consultations
windows to get some fresh air. That is my only rou- and using telemedicine for outpatient visits. These
tine. I read articles that recommended treating your new practices are proving to be time efficient, and I
home like your workplace and maintaining the same hope they continue to be options in the long term….
structure, but with my profession, that was not ap- I am remembering my family and friend’s capacity
plicable. Also, forcing myself to be productive when to love. I’m learning the care and compassion that
I wasn’t in the mood left me feeling constantly even strangers can show. In a time when fear has
guilty. So now if I feel like spending a day binging often masked my smile, both literally and figurative-
on a show, I do it, and I do it with pride. The next ly, knowing that I’m not alone is a powerful feeling.

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JARVIS LANDRY Wide Receiver, Cleveland Browns
Man… life just moves so fast! I think sometimes we all just un- cause of my family. I love my family so much so I hate not being able
consciously sit back as life moves along. I’ve been reflecting on that to understand what the fuck they’re saying sometimes. I hate it—my
a lot lately. I think the thing I take the most from this time is how pet peeve. That shit is wack. My three-year-old daughter Joy knows
much I needed it. From the season, Pro Bowl, Super Bowl, surgery, more Spanish than I do! So I’d rather take initiative and learn it. So
events… It’s always go, go, go. So this has been perfect for me. But that’s what I did and just jumping back into it now…. And music.
now I will say I’m starting to get at the point like fuckkkk. Even if I Always been a big part of my life. I’m not a hardcore musician or an-
can just go do something for one day, that would be cool. But I know ything but I love writing, playing instruments, making music. This
the importance of staying at home. But just like everyone I’m just is one of the few times I’ve had to sit down…write…think…process
running out of shit to do at the house—I’m about to do an elevated emotions, feelings. Focus in on my inner self which I would highly
garden in the backyard right now. Like who would’ve thought? Get recommend. Meditation! [I’ve] really found some inner peace and
some rosemary, some parsley, some tomatoes. some quiet during this time, and am definitely looking forward to
I’ve been revisiting hobbies and interests that get neglected with just getting back to everything I know. Hugging my family, friends…
my typical busy schedule. Jumping back into teaching myself Spa- fans. The game I love. And having more appreciation for how special
nish again through the Duolingo app. I started this two years ago be- our lives are.

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YOVANNA VENTURA Supermodel / Influencer


@yoventura The Lions Model Management
I absolutely love connecting with my audience. I have been doing a ton of Instagram
Live content to try and help keep people motivated and it helps me, too. I also talk a lot
in my Stories about how it’s okay to not be motivated, too. The ups and downs are all
valid; everyone copes differently. I have a special phone for fans to text me—it’s been so
fun to have that ability to say “good morning” and see photos of people’s dogs and just
connect…. I’ve been working out because if I work out in the morning I sleep better, I
am able to maintain my energy throughout the day to be active. I will go for a run, do a
home workout or dance for an hour—it’s been super-important for me personally to start
my day active, and it gives me motivation throughout the day.

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WALT SIEGL Custom Motorcycle Builder
The isolation has not affected my creativity at all I hope. I do more VID-19 affects every aspect of our existence currently, and will change
reading, and still have conversations with all my friends in the creative how we manage our lives in the future. That includes rethinking the use
world. Although I miss personal interaction with them for sure. I feel of energy consumption and forms of transportation. My hope is that we
lucky that my clients stick with me through these trying times. CO- emerge smarter and kinder to each other and our environment.

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LORENA RAE Supermodel, Maxim Cover Girl the way. I call my family and friends instead of not really talking to them
@lorena The Lions Model Management much because I’m too busy. I do a French lesson—once all of this is over
For starters I have been sleeping in the same bed/time zone for over I’m sure it’ll be very helpful for the next time I have dinner in Paris—and
50 days now, and due to my work and travel schedule that is very unusu- order dinner to support local restaurants, watch Netflix and have a glass
al. I have to say I am really enjoying it. Besides that I’ve created a kind of wine instead of going out.
of “at home” schedule to keep myself busy and to stay sane: I have my This has definitely taught me that self-care is super important and
morning coffee on the couch while I watch the news instead of sitting should be practiced more often. Take time for yourself and enjoy doing
in an Uber rushing to work or the airport. I do a home workout and nothing. Also appreciate the time you get to be with your friends and
go grocery shopping (my personal highlight of the day), and help my family. It should never be taken for granted. Plus the social circle that
boyfriend cook instead of going to the gym and grabbing takeout on matters is actually not that big.

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STEPHAN WINKELMANN
President, Bugatti

In the short term there are obvious insecurities in the market that period—how COVID-19 lead to social distancing, and yet brought
we can’t put into numbers or a timeline—we don’t really know how us closer together.
deep or how long it is going to affect us. However, after any bad In the end, I’m very aware that previous generations had to face
P H O TO C O U R T E S Y O F B U G AT T I

phase the human species has always managed to come back stronger challenges, that even exceeded the severity of ours. As bad as the
eventually. And after overcoming challenges, we will reward oursel- COVID-19 pandemic certainly is for many, my grandparents had to
ves again, and the economy will benefit from this, and also the luxu- live through two world wars and still managed to get through it. If
ry automotive space. One positive [thing] is that new technologies this is the worst it will get for us, than we somehow still can consider
have been enforced in our lives, although I have to say that we were ourselves fortunate. Having said this, my heart still goes out to all the
quite used to working digitally already. Also, it was inspiring to see people and families suffering. To show that we all came closer toge-
that many people stepped up to the challenges. So many stories full ther after all, we now all have to contribute our part for the situation
of empathy, humility, humanity. This is what I really take from this to improve again, the sooner the better.

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COLLEEN QUIGLEY
Olympic Track Star
We have a family favorite called Yogurt
Fettuccine. I know it sounds weird to
put yogurt in pasta, but it's amazing and
I've been making it for my teammates. I
add either chicken or shrimp on top and
a green veggie on the side like roasted
Brussels sprouts or broccoli. It makes
me think of home. [When the Olympics
were postponed] I didn't cry or feel super
sad, I just thought ‘Okay, postponement,
I can deal with, it's not cancelled, I can
train for another year.’ There is something
bigger happening in our world right now.
I have an identity outside of my sport and
that makes me feel more secure when
my athletic life is so unknown. I can still
wake up in the morning, take the dog out,
then go for my run. I can run as hard or as
easy as I want and let my body do what
it was made to do and what I love to do.
I feel so incredibly grateful for my health
and my ability to use my body in that way.

P h o t o g ra p h e d b y B R I AN JAM I E

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PETE TONG DJ and Radio Host
One of the regular downsides of DJ success is that the endless travel Spending more time at home has been amazing. Understanding how
kills the creativity and music output. This pandemic has killed the globe- much work you can get done is a revelation. Spending more time on
trotting, and DJs/producers have a golden opportunity to spend more my radio shows and experimenting with streaming has been exciting.
time making quality music again. I’m sure we will see some winners. We Building my new record label, Three Six Zero; there have been a stack
are also seeing a huge revolution in the streaming space… I’m convinced of positives. Getting fit and becoming a master at washing up and hou-
some really creative things will come out of this as the wider electronic sekeeping! Also appreciating how lucky I have been to travel the world
and dance communities push the technology and new platforms to the and regularly go back to the UK for family and work. When those things
limit. It’s going to start moving the needle for sure and some things will are taken away you realize you take them for granted. I won’t feel that
survive and prosper when clubs and festivals open again. The key ques- way again. I feel anxious right now not being able to get to London
tion is can everyone get paid for it? Music creators and performers. easily.

P h o t o g ra p h e d b y D ER R I C K S AN T I N I

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DAN DEVOS CEO, DP Fox Ventures; The automotive business will continue to change as we always

Chairman, Orlando Magic have. In Michigan we were able to begin sales again in April, but our
showrooms had to remain closed. What I am seeing right now is an
I really have no idea what we are going to do with the remain- acceleration of many business practices that were already underway.
der of the season. The NBA is running many, many scenarios to be As an example, we have been doing more and more online for our
ready for whatever opportunity presents itself. Major leagues are auto sales and delivery. We are now rapidly improving our systems
talking about playing without fans. Possible? Who knows. It would and training our staff to be able to work more in this way.
also seem like the arenas will have to look at their operations in ever- In times like this you certainly look at your priorities differently. I
ything from access to food/beverage just to start. Again, everything have been learning to focus on those things that are really important
that will be required by regulation or customer needs will create a to me, both personally and professionally. Being with my wife 24/7
new dynamic. I think that we will also see innovation in regard to (and her with me), I learned that I need to be more flexible because
game presentation and other ways to connect with fans that will be I need to support her in new and different ways. This has brought us
new and different. Long term, sports will be back in business be- closer together—which says a lot since we have been married over 38
cause the demand by fans to see and attend games will still be there. years. On the business side I am finding that individuals are stepping
It will just be a bit different and will take some getting used to, but up (or not), in new and different ways. Going forward we are going
we will. to need some more creativity on ways to meet our customers' needs.

P h o t o g ra p h e d b y M I L L ER M O B L E Y

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ROBIN HOLZKEN Supermodel
@robinholzken The Society Model Management
Especially in a time like this, it’s nice to get in
touch with the people who follow you and maybe
make each other’s day a little better. I did some
Instagram Live workouts and I am picking up my
YouTube channel again, I think this is a nice way
to connect with people. I actually changed my full
skincare routine because my skin wasn’t very happy
for a little while. I started doing facial massages, or-
dered new face masks, got a high-frequency device
and got myself a brush for dry brushing since I he-
ard this is amazing for the body. I also started doing
yoga since I am very inflexible and it’s good for the
mind and body, this is something I would definitely
recommend if people are not doing it yet. It’s nice to
be able to put your mind on zero for a second.
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TIA BLANCO Pro Surfer
I do a home workout at least every day. I don’t always do
a super intense workout, but no matter what I do try to get
my body moving every day. I just know I always feel so much
better after I get my heart rate up or do some yoga. Aside
from staying active at home, I run a small skincare business
with my sister called Dear Self Skincare. Being quarantined
at home has really enabled us to put a lot of focus on our line.
We are currently sold out of all our products right now so
we have been nonstop planning our restock and the launch
of new products to come. If I am not working or being acti-
ve, I am most likely vlogging on YouTube, cooking yummy
vegan recipes, playing with my doggies, watching Netflix,
or being a goofball on TikTok.
This time has really made me reflect on what my world
would be like after surfing. I guess not surfing everyday ope-
ned my eyes to what it's like when surfing isn’t my number
one priority. It has been a blast putting in so much time into
my business and one day I can really see that taking over.
This time period has also made me realize how fast our daily
lives can change. The whole world is impacted by this and it
is kind of terrifying. If anything, this experience has taught
me to be grateful and to cherish time with loved ones, be-
cause you never know if life will flip on you in an instant.

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SEBASTIAN YATRA Singer / Songwriter
First and foremost, I think this period of social distancing
has made us understand that we may need to slow down
the pace we are living. Without realizing it, we may have
imposed a work pace on ourselves that was consuming us,
making us slaves to the everyday struggle to succeed—some
to reach a financial goal and others trying to elevate their
status. This nonstop pace was probably causing many of us
to distance ourselves from our families or from who we truly
are, so I think this halt was necessary and clearly the Earth
is appreciating it…. What I look forward to the most in the
future is focusing on my music and seeing how the live mu-
sic industry will evolve. [It] has definitely been a challenging
time for musicians and the music industry overall, but I have
faith that everything will turn out fine and soon we will be
together again onstage!
It has been years since I lived with my parents and bro-
thers, so we have had a lot more time together and we are
able to enjoy the little things like eating breakfast, lunch and
dinner all together, having long and deep conversations.
Personally, I really missed having this valuable time with
my family, but never allowed myself the time to process how
much I missed it because of the nonstop pace of my career.
On the other hand, something that hasn’t changed too much
are my music habits; music is still a part of my everyday but
I have been able to develop a greater appreciation for the
process now that I am working from my home studio and
having to do everything myself. It has allowed me to learn
many things about sound engineering and producing that
I never knew before.

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her industry players have undertaken to support mixologists and others
ALEXANDRE RICARD CEO, Pernod Ricard in the hospitality industry. As an example, Jameson has made a donation
to the U.S. Bartenders Guild which is matching our contribution and
I find I’ve been working more—first and foremost, to ensure the providing financial relief to American hospitality workers. [We] also be-
health and safety of our employees and business partners and to make the gan using our plants in the U.S. and Canada to produce hand sanitizer….
right decisions for the business in the current context and beyond. I’m in We’ve produced 100,000 gallons to date and supplied areas of greatest
regular touch with colleagues and contacts around the world, but rather need, including partnering with the NYPD and LAPD. This ground-
than meet in offices, bars and restaurants, we meet via videoconference. up initiative exemplifies good corporate citizenship and prioritization of
It’s a great dry run for me and my Paris-based colleagues prior to our the greater good.
move into new offices later this year where we’ll be adopting flexible wor- The temporary closures of bars and restaurants have led to more
king practices. The upside to spending more time working from home is consumers discovering e-commerce, an already fast-growing channel for
enjoying meals with my family and being around to read my two young wine and spirits, and presumably like me, they’ve been perfecting their
children a bedtime story. Luckily there is a lock on the office door—ot- mixology at home. In the longer term, when the confinement is behind
herwise it would be difficult to get any work done as they like coming in us, I think there will be a greater appreciation of the sector and what it
to “help” Daddy. represents. For me, that comes down to one word: conviviality. The need
In the short term, because of the lockdowns, consumers are unable for human connection, for convivialité (as we like to say) has never been
to patronize their usual bars and restaurants. This obviously impacts the stronger than it is now when the lockdowns in almost every country are
profession, and I am proud of the initiatives that Pernod Ricard and ot- keeping us apart.

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KATE BOCK Supermodel,
Maxim Cover Girl
@katebock The Society Model Management
- doing a lot of Zoom cocktail
I’ve been
hours and group FaceTimes. My sister
created a family trivia game and we all play-
ed to win! That was a fun way to connect
from all over North America… It was hard
to coordinate schedules in person with all
of our busy lives, but now we have weekly
happy hours on Zoom that no one mis-
ses…. I’ve spent a lot less time flying, a lot
more time with my puppy attached to me!
I have been loving sharing more cooking,
health, wellness and fitness [posts]. I’m able
to shoot and share more while I’m home
and not always on the go…. My skincare
regimen has gone from a couple steps to a
whole evening process. It’s fun to have time
to really enjoy all the steps and see the diffe-
rence it makes for your skin. My boyfriend
and I have also been making moodboards
at home. We’ll open a bottle of wine, grab
a bunch of magazines and start tearing out
pages that inspire us for our futures and put
them together on a bulletin board.
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JARAD MCCAROLL
Chef, Le Toiny, St. Barths
I believe that our industry will always have a
place in society. The love of great-tasting food,
this will not soon be forgotten. The question is
how many restaurants can survive this period
of lockdown and the months that follow. When
will people trust the system enough. I feel that
the next six to eight months will be about re-
building our businesses and gaining the trust
back from the general public. It will be a truly
testing time for our industry over the next seve-
ral months and only the strongest will survive,
or the businesses with the deepest pockets….
I am fortunate to have a beautiful young fami-
ly, and being in the hospitality industry means
long hours away from them. With the forced
lockdown I have been blessed enough to be
able to spend so much time with them. Wat-
ching my two daughters grow and develop
has been incredible over the last six weeks, so
I count my blessings every time they come and
wake me up every morning.

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JASMINE SANDERS
Supermodel / Influencer, aka Golden Barbie
@goldenbarbie The Society Model Management
Ever since social distancing, my sleeping schedule has
been completely messed up! I love the outdoors and fresh
air so I’ve been spending most of my days outside laying by
the pool, reading by the fire pit, or catching up on one of my
shows on my laptop all while trying to complete a puzzle;
but I adopted a new puppy, so he keeps my days busy. I’ve
also taken the time to make major home improvements that
I am extremely proud of! I’ve been spending a lot of time tal-
king to my family back home via FaceTime and honestly it’s
been really nice to have the time off to catch up with my loved
ones. Times are hard and stressful but the key is to take it one
day at a time. I’m sending my love and prayers to those at
home that are having a hard time dealing with this!
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NICOLE WILLIAMS Designer / Supermodel
/ Influencer
@justtnic Teall Management
During this uncertain time, I find myself staying
connected to my friends and family more than ever. It’s
made me stop to think about what really matters and
that has definitely been an eye opener. Things move so
quickly that we tend to get caught up with work and
day to day life, and rarely stop to be present with the
people we love. Now I FaceTime with my family and
friends so much throughout the day and it feels good….
My fans and audience mean everything to me, without
them I wouldn’t have this platform. I appreciate every
single follower and fan that I have, and it’s so important
to me that I let them know that. I try to post things that
encourage my followers to stay positive and stay pro-
ductive, especially in times like this. We can all feel so P H O TO C O U R T E S Y O F N I C O L E W I L L I A M S T E A L L M A N A G E M E N T

disconnected and unsure of what the future holds, so I


want them to know they are not alone.
I cannot wait to travel again. My first stop will be my
hometown of Toronto to see my family and give them all
a big hug. Then I'd love to travel somewhere that I've
never been, maybe Bali. A big part of my job prior to
quarantine was traveling around the world and though
it could be exhausting, I never realized how much I
would miss the excitement of being in a new city and
exploring different cultures. I can't say that I miss red-
eye flights, but I don't think I'll look at them the same
way anymore.

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GREG TARZAN DAVIS Actor,
Top Gun: Maverick
I feel like the coronavirus lockdown turned me
into a big kid, because I turned to playing video
games a lot. I'm not much of a gamer, but when you
are trapped inside all day on lockdown and you re-
ceive messages from your friends saying let’s play
online together, it's hard to turn that down. I kept
saying this coronavirus has grown men turning
into kids again…. I love to bake, so I would bake
cakes and cookies, cupcakes, eat a few of them and
then throw them away because I would get a tum-
my ache and upset with myself for eating so much.
The cycle would happen over and over and over
again…. I realized during this time there was so
much stress removed from my shoulders because I
wasn’t constantly thinking of what I had to do next,
but paying more attention to what I was doing in
the moment. I was looking so far in the future that I
was skipping the now.

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MEGAN WILLIAMS Supermodel


@meganmayw The Lions Model Management
A beautiful thing that has come out of this is that my
Nan (grandma) has learned how to use her phone and
how to use FaceTime, so for the first time ever I have been
having weekly conversations with her over FaceTime, and
I really hope to continue this when our normal routines
resume…. I’ve learned that I really value my friendships
and family and how important they are for me. That it's
important for me to make just as much time to connect
with them always. It really is what keeps me going in tho-
se down moments we all have throughout the week… I’ve
been baking. Something I haven't done since I was young
with my Nan. I've been making banana bread, lemon cake
and gluten free carrot cake from scratch.

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MARYNA LINCHUK Supermodel
@marinalinchuk1
The Lions Model Management
I think the beginning of quarantine
was very challenging and I was on my
phone a lot talking to everyone, however
as time went by I learned new ways of
living, connecting to those who are next
to me. I talk to my closest friends, [and]
sometimes we have good days, someti-
mes we cry together, so it’s important to
have people that get you and support you.
Also right before quarantine I had a baby
which requires all of my attention right
now, I’ve been lucky to spend this time
connecting to her…. I think this period
of social distancing is [one of the] most
challenging times of our generation, but
it gives you so much to think about, how
you want your life to be, because you ne-
ver know what is going to happen tomor-
row... To stay sane I’ve been doing a lot of
yoga and walks in nature, which I’ve been
lucky to be able to do as we live in Cali-
fornia. When it’s safe to do, I’m definitely
looking forward to seeing my friends and
hugging everyone, and have a big dinner
and travel again—just normal stuff we all
took for granted.
P H O TO C O U R T E S Y O F M A RY N A L I N C H U K T H E L I O N S M O D E L M A N A G E M E N T

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I believe that absence makes the heart grow fonder. We should
never take for granted the time we have with our loved ones. I have
just downloaded TikTok since quarantine started, and I’ve been
so obsessed. It’s hilarious and brings out a side to me that I never
thought I had. I find myself dubbing to skits, dancing to trendy
songs, and doing little quirky stuff that I probably would never do
on my Instagram. I love how I get to show my fans a different side
of me! I started a MasterClass subscription and it is so worth it—I
have been learning so much from experts in their fields and suggest
that people should invest their time and money in learning somet-
hing new. I loved watching chef Thomas Keller’s MasterClass and
have applied a lot of his teachings to my everyday cooking. I am
dying to go back to work. I love my job so much and not being able
to do it makes me realize how much I actually enjoy what I do.

KELSEY MERRITT
Supermodel / Influencer
@kelseymerritt The Society Model Management

P H O TO C O U R T E S Y O F K E L S E Y M E R R I T T T H E S O C I E T Y M O D E L M A N A G E M E N T

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PASQUALE ROTELLA
Founder of Insomniac
and Electric Daisy Carnival
I’m working harder than ever right now. I’m
meeting with the Insomniac team regularly via
Zoom as we plan and adapt to the changing con-
ditions we’re all facing. Even though festivals are
paused around the world, I’m still working on
our events so we’re ready when things open up.
Insomniac is also a clothing company, a record la-
bel, a radio station, and a media company, so I’m
able to devote more time to the areas of the busi-
ness that have needed it…. I’ve devoted the last 30
years of my life to organizing mass gatherings, so
it’s hard to imagine things going back to the way
they were. In order for things to start opening up
in stages, there will have to be new best practices
in place—and we’re already working on new pro-
tocols. Some of them will be temporary, some of
them may be permanent… I believe that more so
than any other culture, the dance music communi-
ty thrives on human connection. We need to find
ways of creating that energy and keeping those
connections strong until we can all reunite again
on the dance floor.

P h o t o g ra p h e d b y E A S TO N S C H I R R A

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MARIAH
Singer / Songwriter
I definitely feel more connected to my extended circle of friends and
family because now is when we need each other the most. I have learned
who my real friends are and have gotten a lot closer to my family because
you don’t know what is going to happen next. You just have to be real,
be a real friend and a real family member. I wake up every day and focus
on myself. I give myself an hour in the morning to work out, meditate,
make a healthy breakfast, and drink my tea. I’m detoxifying myself from
anyone who isn’t good for me. Bad habits that I had are gone. I’m just
focusing on self-love and I do that by giving myself some “me” time in the
morning or whenever I can. What I’m really looking forward to in the
future is overcoming this pandemic. I hope the world picks itself back
up and that we all come out stronger and better than ever.

P h o t o g ra p h e d b y N I K K I G LOW

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P H O TO C O U R T E S Y O F C O R E Y TAY LO R

COREY TAYLOR Lead Singer, Slipknot


Obviously I’m usually on tour so this has affected me greatly. We’ve shelter for so long before it's “danger be damned.” I have a feeling we’re
had to cancel several Slipknot tours. But I’ve been working on things all going to be seeing each other “live’” again sooner than we all think….
at home: my solo album, new book, scripts, etc. So it’s really six in one I think my favorite has been hearing about whole cities singing to the
hand, a half dozen in another. I hope that these events only make us health care workers on shift changes, to let them know we’re all with
temporarily cautious of being in big crowds. [But] I think after all is said them. Once again, just when you thought the dawn was darkest, music
and done, things will relatively return to normal. I think people can only brings a little sunshine into some people’s lives.

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LINDSEY JACOBELLIS
Snowboarder and Olympian
I was in Switzerland at the World Cup Finals
when my coach got me out of bed at four in the
morning to tell me the team was not competing
and we were flying home immediately. Once I
was home I was isolated right away and told by
the USOC that we needed to stay isolated for 14
days in case we were sick or carriers. At that mo-
ment, I started making the most of my isolation
and immediately started on home projects… the
ones that you always find excuses not to do, and
getting creative with home gym workouts. The
COVID-19 pandemic will 100% affect my sport.
The economy will have to rebound and there is
not a specific date when that will happen… We
need resorts all over the world to host our races
and if they are unable to host that will stop the
production of the World Cup tour. Another result
of this economic shutdown could impact the U.S.
Team’s budget.

P h o t o g ra p h e d b y DAN I EL TAY EN AK A

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P H O TO J E N N Y Z A R I N S C O U R T E S Y O F K R U G

OLIVIER KRUG Directeur de la Maison, Krug Champagne


I believe that discipline and goodwill are our two key words. Ever- friends’ presence and going to your dearest restaurants and bars. I am
yone in the house is working hard all day long, so we have dedicated personally so sad to see how this situation has impacted my friends in
dinner time as family time. We then gather together for the daily eight the hospitality industry. I’m hopeful for a rebound and to visit them
PM celebration to recognize and thank all the healthcare and frontli- again very soon. I’ve found many positives working from home. In this
ne workers. We still maintain our hobbies: the girls do home workouts modern age we can touch base with people all over the world in almost
with loud music, and I share drinks with friends through a screen. And, one click. And I also appreciate the simplicities, like quiet streets, hea-
we admit to being spoiled tasting a bit of Krug more often than usual! ring the birds and seeing the blue sky. Sustainability should be more
We have seen some trends of people sharing from home but, very central in our way of doing business, as it is already for us as a Champa-
honestly, this will never replace the human nature of socializing in your gne producer, and in organizing our personal lives.

MAXIM.COM J U LY / AU G 2 0 2 0 87
LELE PONS
Influencer, 40.8 Million Followers
I was very inspired to create more content. I
love to see how people worked back in the day
when we didn’t have social media, especially
now that we are home and we have to come up
with new ways to create content without a crew.
So, it motivated me to think outside the box and
create new content with the elements that I have
at home…. Ham and cheese and Nutella crepes
[have been a staple]. I actually learned how to
make them while filming one of my shows called
“What's Cooking with Lele Pons”. Then I started
making them for all of my friends and they real-
ly liked them. It’s really nice to make something
from scratch and have it turn out really good. It's
a great feeling of accomplishment…. I learned pa-
tience, something that I'm not particularly good
at. I feel like now I have to put my mind at ease
and relax more.

P h o t o g ra p h e d b y S H OT S S T U D I O S

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P H O TO C O U R T E S Y O F L’ E F F E R V E S C E N C E T O K YO

SHINOBU NAMAE Chef, L’Effervescence, Tokyo


A new realization for me is that I hadn't cooked only for myself I have always been wanting to study, and I'm still learning a much
at home more than three consecutive days, and I found out that I broader range of things about what is happening in the food indus-
could cook delicious food, but it was not satisfying at all. For me try…. People now care about others much more than before, and
as a chef, I have always been sharing food or surrounded by people I think the guests [will] start understanding more about our hard
(guests and staff ), and that feelings of connections have been satis- work, and the value of hospitality. I am pretty sure that we will have
fying me, and not only the deliciousness from taste or flavors…. I stronger bonds together from each side—both who host and who
have started to read many textbooks on agricultural economy which are hosted.

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TITAN

C I T I Z E N

G A T E S Billionaire Microsoft co-founder and philanthropist Bill Gates is staking his fortune and reputation on fighting the pandemic
Te x t b y S I S I P EN ALOZ A

90 J U LY / AU G 2 0 2 0 MAXIM.COM
T
he current coronavirus crisis begs the ques- dominating said market through cunning business deals.
tion: is it inevitable that the salvation of As wealth inequality reaches dangerous, disconcerting levels, social en-
America’s healthcare and economic melt- trepreneurs like Gates have stepped up to save our broken institutions.
down won’t come from federal agencies, Alexis de Tocqueville clearly thought highly of the American ethos of giv-
big business, or academia, but from the ing back. When the French diplomat observed in the 19th century that
charitable largesse of billionaires like Bill America was great because America was good, he wasn’t referring to our
Gates? government. He was spotlighting the charitable chords struck by indus-
The man behind Microsoft has a his- trialist Arthur Tappan and merchant banker George Peabody, endowing
tory of drawing on his personal wealth to help cure diseases that robust and sound strength to the union.
have long eluded both governments and the World Health Or- In fighting the good fight, Gates emerges as a global citizen in his ef-
ganization. Gates and his wife, Melinda Gates, established their forts to unite the powers that be in the face of this pandemic. The Wall
foundation in 2000 to foster biomedical innovations against in- Street Journal reports that Gates leveraged his ability to reach leaders of
fectious disease, and find inventive ways to distribute them. The government.“I chose, when I met with people all the way up to the top, in
64-year-old entrepreneur has since seeded billions of his own net Europe, in the U.S., around the world, to talk about this pandemic risk,”
worth to fund humanitarian causes. he said.
According to Forbes, the Bill & Melinda Gates Foundation The Gates Foundation has already committed $305 million (at press
announced the COVID-19 Therapeutics Accelerator this past time) to the creation of COVID-19 vaccines and drug remedies, as well
March, with $125 million in funding to speed up the response to as aid to get supplies to developing nations. Before the pandemic is over,
the epidemic by identifying, assessing, developing, and scaling Gates furthered to the Journal, “we will end up spending a lot more.” He
up treatments. As co-chair of the most well-endowed foundation urges world leaders to build national defenses against new infectious dis-
dedicated to global health and American education, Gates has eases. “My hope now is that leaders around the world, who are responsible
taken on the pandemic that has killed more than 340,000 people for protecting their citizens, will take what has been learned from this trag-
worldwide (as of press time) and thrown the global economy into edy and invest in systems to prevent future outbreaks,” he continued.
turmoil. One of the most influential men on the planet, Gates still waits his
“COVID-19 has started behaving a lot like the once-in-a- turn in line at his preferred burger joint in Seattle when cravings kick in
century pathogen we’ve been worried about,” as Gates wrote in a (it’s Dick’s Drive-In). While colonial-era tycoons may have overzealously
February article for the New England Journal of Medicine. At multi- showboated having the combined GDP of several African economies in
ple global summits, Gates had presciently cautioned leaders that their private bank reserves, Gates is too busy getting back to basics. As
the biggest potential threat the world faced wasn’t warfare, but a young man accelerating past his peers, he couldn’t get out of academia
L E F T PA G E P H OTO BY D A N I E L L E S M I T H / T H E S Y D N E Y M O R N I N G H E R A L D / FA I R FA X M E D I A V I A G E T T Y I M A G E S V I A G E T T Y I M A G E S ) .

a pandemic. Unlike most of them however he has taken action. fast enough. As an elder statesman, he is changing life on Earth. Eager to
Is this noblesse oblige 2.0; a kind of engagement or participa- learn from the top minds in infectious disease epidemiology, he’s become
tion we have not seen before? If the origins of the sentiment lie in an advocate and ambassador for science itself.
the idea that there is an inferred responsibility of the privileged
to act with generosity and nobility toward those less fortunate,
Gates’ spin on it has little to do with privilege in the aristocratic
sense. His take? He is compelled to act on what he knows. His “GATES HAS SEEDED BILLIONS
life has been defined by the pursuit of knowledge, by the gravitas
of education; if we know better, we must do better. OF HIS NET WORTH TO FUND
For Gates, it’s not really about obligation, it’s about his fun-
damental personhood. The origin story of “the American way” is HUMANITARIAN CAUSES”
for self-made captains of industry to manifest as self-made philan-
thropists, a model perfected by the likes of Andrew Carnegie and
John D. Rockefeller. The pale, bespectacled Gates is certainly a
sobering voice in the “let them eat cake” nouveau riche milieu of
Kanye West.
Born William Henry Gates on October 28, 1955, in Seattle,
Washington, Harvard’s most famous dropout went on to become
the most successful entrepreneur of the 20th century. According
to biographer JR MacGregor, the young upstart’s first exposure
to personal computing came while he was attending Seattle’s
elite Lakeside School. Along with fellow student Paul Allen, who
would later become his Microsoft co-founder, he began cutting
class to work in the school’s computer room.
When Gates was 16, he and Allen went into business together.
How did this teen programmer flourish into a titan? Think one
part consummate computing guru coding in beast mode before
it was a thing, to two parts cunning businessman with shrewd
T H I S PA G E G E T T Y I M A G E S

marketplace savvy.
This cocktail of traits enabled Gates to outwit competitors in
the Klondike rush to set industry gold standards, first with MS-
DOS and later with Windows. In a mere quarter-century he built
a two-man operation into the most successful corporation in the
world. Yet he accomplished this not by inventing new technolo-
gy, but by adapting existing technology to a specific market, then

MAXIM.COM J U LY / AU G 2 0 2 0 91
ADVENTURE

SWIMMING
With SHARKS
Our correspondent sails close to the wind at a classic yacht race in Antigua
Te x t b y D U N C AN Q U I N N P h o t o g ra p h e d b y ED W H I T I N G

92 J U LY / AU G 2 0 2 0 MAXIM.COM
I
first went to Antigua in 1997. Enticed by a siren beauty
to race Antigua Sailing Week, the biggest regatta on
the Caribbean calendar. My eyes were opened wide to
the size of dinner plates. Not just by the sight of Shana
in a bikini piloting the spinnaker on an 80-foot Swan yacht.
But also by the special club of ridiculous wealth and passion
I had stumbled upon. A heady mix of kings and pirates: yacht
racing.
Antigua takes its name from Santa Maria de la Antigua,
a Church in Seville, in Spain, so named by Christopher Co-
lumbus when he landed there in 1493. The British colonized
Antigua in 1632 and it remained in British hands until inde-
pendence in 1981. English Harbour was developed as a base
for the British Navy, serving as headquarters of the fleet of the
Leeward Islands during the late 18th century.
In the late 1960s, classic yachts out of English Harbour be-
gan racing to Guadeloupe at the end of the year’s Caribbean
chartering season. Eventually, in 1967, this informal end-of-
season race became Antigua Sailing Week. All the entrants
were classic yachts. But over the next 20 years or so modern
racing yachts began to outnumber classics. By 1987 the clas-
sics had been relegated to Cruising Class 3. So that year, cap-
tains Uli Pruesse and Kenny Coombs hosted a rum-fueled
party aboard the magnificent 114-ft. schooner Aschanti of Saba.
And plotted a mutiny. The mutiny was successfully executed,
and the Antigua Classic Yacht Regatta was born.
Time moves along in its inexorable way. It is now 2019.
And I’m at Galley Bay Resort, my first trip back to Antigua
since 1997. Shana in her bikini on the 80-foot Swan is long
gone. But a story for another timefilled with Hanky Panky
cocktails, charity auctions, Aston Martins, models, and Mi-
ami has led me back here.
I’m in the resort’s Seagrape restaurant, enjoying their fan-
tastic barbecue. Chewing on a crunchy, juicy ear of suckling
pig, and pondering how rejuvenated I feel after a few days
here. It’s not quite rehab. But it certainly feels as if it’s heal-
ing me.
I’ve become fast friends with the barkeep at each of the re-
sort’s four bars. And consumed a lake of beer, rum, and wine.
My favorite lunchtime tipple is a concoction of rums (white
and dark) made in a blender and served with an umbrella in a
curved glass. Nuclear pink in the bottom half. Coconut-meat

MAXIM.COM J U LY / AU G 2 0 2 0 93
white on top. Rather appropriately they call it a Miami Vice. It does a importing since 2014, was appointed the official rosé of the Antigua
fine job of taking the edge off the tingle in my slightly frazzled dermis, Classic Yacht Regatta. So it looks as if we have the excuse we need to
and readies me for more unbridled sun worship of an afternoon. Per- enter the regatta; and as if the stars have aligned, and it’s going to be
haps interrupted by a snorkel or three with the tropical fish on the coral, our year. We’re going racing. We may not be kings or pirates, but we’re
a short distance off the beach. certainly gentleman rogues.
I’d arrived full of New York City. Perhaps brimming over with New And as regatta founder, Kenny Coombs, likes to say, “Everyone here
York City. Which is to say, in need of a complete disconnect from elec- is on the same level, whether you come in flip-flops or on a private jet.
trifying overstimulation. After a Boeing 737-800, a taxi, and a golf cart We’re here for the sailing.” We find the race-winning classic yacht Blue
across a lagoon, I am in situ. Glazed over like an overcooked creme Peter—designed by Alfred Mylne in 1929, and built by W. King & sons
brûlée staring out from my room past my terrace to palm trees, white in Burnham-on-Crouch in 1930 in England. And team up with Captain
sand, and picture-perfect turquoise waters. Mat Barker to race flying our proprietary Smoking Skull flag.
Historically my trips are a little different. Crazy weekend adventures Mat bought Blue Peter in 1999 on a break from trading derivatives.
to the dark heart of Africa raising money for elephants and conserva- Four years later he decided he was probably unemployable, and started
tion. Or hops to Monaco to watch Formula One cars battle the Grand selling spots onboard to race regattas with him. Seemed like our kind of
Prix through rosé-soaked glasses on a yacht. lovable rogue. He’s won regattas in Antibes,
So while my biggest question for the day is Cannes, Palma, Barcelona and Antigua, so
which on-campus restaurant to frequent, perfect for our needs. We set up our onshore
I get to reminiscing. And as New York is accommodations at The St. James Club,
slowly rubbed off by a salve of smiles, good owned by the same guys who own Galley
spirits, good food, sunshine, sea and snorkel- Bay Resort. And shipped a lake of rosé to
ing, I find myself relaxing and enjoying it. Antigua while we got cracking on team kit—
And pondering taking a proper run at yacht polos, caps, and paraphernalia.
racing in Antigua again. Perhaps even en- Then Covid-19 hits. The world is shut
tering the legendary Antigua Classic Yacht down. And the 2020 regatta is cancelled.
Regatta. I leave with this thought in mind. Memories surface of grinding winches, in-
T H I S PA G E B OT TO M P H OTO BY L U C A S N O O N A N

And ponder how we can launch a campaign haling rum punch, and adding weight to the
to race the Antigua Classic. rail in 1997. But we’ll be back, hoisting the
In order to be eligible to race the regatta, flag, and inhaling the official rosé of the An-
your yacht must be a monohull and fit into tigua Classic Yacht Regatta in 2021–Quinn
one of the permitted categories: Vintage, Rosé.
Classic, Traditional, Historic, Classic GRP, By the time you are reading this, we’ll be
Spirit of Tradition, Dragon, or Tall Ships. In on another lark, sailing the Blue Peter up from
other words, boats that are original pre-1976 Antigua to New York and Nantucket. Fly-
monohull yachts, or boats that replicate the ing the Smoking Skull. And toasting each
qualities of such yachts. So we needed to day as we head north for the party of all par-
find the right boat. ties, when we arrive and the Covid-19 mist
In early 2020 my rosé brand, Quinn Rosé, lifts. Drop us a line—we may even be able to
which I have been drinking since 1982 and wrangle you an invite.

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MAXIM.COM J U LY / AU G 2 0 2 0 95
The Koenigsegg Gemera is the world’s first and only mid-engine, four-seater “megacar”

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P H OTO C O U R T E S Y O F KO E N I G S E G G

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